information pack 2016

INFORMATION PACK 2016
© MR PORTER 2016
T H E BR A ND
MR PORTER is the world’s foremost style destination for men,
brilliantly fusing content and commerce with world-class editorial.
Anytime, anywhere, any platform, MR PORTER is the ultimate
global multi-platform and multi-media marketing partner
1
THE MR PORTER POST
NOVEMBER – DECEMBER
THE MEN’S STYLE DESTINATION: MR PORTER.COM
SEPTEMBER – OCTOBER 2015
MR KELLY SLATER
Backed by the same luxury powerhouse as YSL and Gucci, the surfing legend
unveils his own menswear brand, Outerknown
ALSO IN THIS ISSUE
12
2.5 MILLION
global users
650,000
app downloads
20
26
HOW TO DRESS
SHOE SMART
POKED BY GRANDMA
TEN NEW TRENDS
By Mr Tom Ford
Everything a man needs
to know about dress shoes
Dealing with your family
on social media
Shearling, corduroy and other items
heading your way
35
130,000
bi-monthly copies
MORE THAN 3 MILLION SOCIAL MEDIA FOLLOWERS GLOBALLY
© MR PORTER 2016
850,000
email subscribers
T H E A U DI E NCE
35
average age of the
MR PORTER user
£152,000
average household income
£20,000
average annual spend on fashion
12
personal trips a year
DEMOGRAPHIC
STYLE
MAKERS
PREMIUM
SEEKERS
INNOVATORS
© MR PORTER 2016
INFLUENCERS
T H E A U DI E NCE
92%
male audience
51% married
49% single
60%
shop luxury fashion online
£800
average spend on grooming a year
OCCUPATIONS
BANKING/FINANCE
MARKETING/
ADVERTISING/PR
ART/DESIGN
© MR PORTER 2016
BUSINESS/
MANAGEMENT
CONSULTING
G LO BA L R E A CH
Delivering content and product across the globe 24/7
CANADA
USA
2%
UK
RUSSIA
22%
27%
2%
GERMANY
3%
HONG KONG
3%
4%
FRANCE
2%
ITALY
2%
SINGAPORE
5%
AUSTRALIA
© MR PORTER 2016
Digital O verview
© MR PORTER 2016
© MR PORTER 2016
DI G I T A L O P P O R T U NI T I E S
Homepage Takeover
Homepage MPU
Premium advertising placement on the MR PORTER homepage.
Opportunities for Homepage Takeover available by invitation only
Offering brand partners premium visibility
on MR PORTER’s busiest channel
© MR PORTER 2016
DI G I T A L O P P O R T U NI T I E S
What’s New MPU
Designer A-Z Double Skyscraper
What’s New is a brilliant environment to target
our most sartorially savvy men as they shop and browse
the latest products from the moment they arrive
Designers A-Z offers impactful visibility and is often
the first port of call for our highest-spending users as
they quickly navigate our 300+ designers
© MR PORTER 2016
DI G I T A L O P P O R T U NI T I E S
The Journal
MR PORTER presents a globally relevant take on men’s lifestyle and
fashion with weekly digital magazine The Journal, spearheaded by Editor-In-Chief
Mr Jeremy Langmead and MR PORTER’s world-class editorial team
© MR PORTER 2016
DI G I T A L O P P O R T U NI T I E S
The Journal Banner
High-impact advertising placement
Branding and traffic driving - Minimum 50% share of voice
Exposure to MR PORTER’s most engaged users
Technical Specs:
Standard Billboard*
960x250px
File type:
.jpeg, .gif, html 5,
Other important information:
• No expandables
• No overlays
• Please provide creative 3 working days
before live date
© MR PORTER 2016
DI G I T A L O P P O R T U NI T I E S
Digital Ratecard 2016
CHANNEL
FORMAT
RATECARD*
COST MODEL
Homepage Takeover
960 x 244px & 300 x 250px
£8,500
Per Day
The Journal Banner
960 x 250px
£3,500
Weekly Tenancy
Homepage MPU
300 x 250px
£95
CPM
What’s New MPU
300 x 250px
£90
CPM
Designer A-Z
300 x 600px
£85
CPM
Shopping App Takeover
Bespoke**
£10,000
Weekly Tenancy
All rates are net and apply to global bookings. Geo-targeted rates are available upon request
Bespoke unit technical specifications available upon request
© MR PORTER 2016
Mobile
© MR PORTER 2016
© MR PORTER 2016
M O BI LE O P P O R T U NI T I E S
Mobile Shopping App Take Over
Over 40% of users access MR PORTER by a mobile or tablet device.
Mobile advertising is a hugely exciting proposition for the luxury market – providing fresh and inventive
opportunities that extend beyond the range of traditional advertising.Branding and traffic driving
EXCLUSIVE FILM
JAGUAR VS JAGUAR
TABLET
MOBILE
© MR PORTER 2016
�rint
© MR PORTER 2016
P R I NT O P P O R T U NI T I E S
The Post
The Post is MR PORTER’s luxury men’s newspaper – printed in tabloid format – providing style advice and engaging
editorial from leading journalists around the world. Taking a global view, The Post provides an edited selection of the
latest indulgences for the sartorially savvy man, combined with humour and practical ‘How-To’ content
14
THE MR PORTER POST
THE MEN’S STYLE DESTINATION: MR PORTER.COM
NOVEMBER – DECEMBER
SEPTEMBER – OCTOBER 2015
130,000 GLOBAL PRINT-RUN
PUBLISHED BI-MONTHLY
PREMIUM ADVERTISING POSITIONS
UNIQUE AND HIGHLY
TARGETED DISTRIBUTION STRATEGY
MR KELLY SLATER
Backed by the same luxury powerhouse as YSL and Gucci, the surfing legend
unveils an eco-friendly menswear brand called Outerknown
WHAT TO WEAR NOW
12
20
27
DADDY ISSUES
ISN’T HE CLEVERLY?
“I feel less sexy now that I’m a father,”
Everything A Bloke Needs
YOUR GRAN JUST
FRIEND-ED ME
says Mr Tom Ford
To Know About Dress Shoes
Dealing family on social media
35
GREY MATTERS
Shearling, corduroy, and looking
good in the season’s trends
© MR PORTER 2016
P R I NT O P P O R T U NI T I E S
Distribution Channels
EIP CUSTOMERS
MR PORTER’s highest-spending customers receive a complimentary subscription ensuring our
editorial content and commercial partners have visability amongst our most affluent audience.
SUBSCRIBERS
MR PORTER users can subscribe to The Post at MR PORTER.com
PREMIUM SAMPLING
A precise and highly targeted distribution model co-ordinated by the MR PORTER marketing
team with strategic placements at 5-Star Hotels Worldwide, Private Members Clubs including
all Soho House Group Venues, First Class Travel Lounges (Virgin Atlantic, British Airways and
Eurostar), Corporate Offices, Luxury Snow & Ski resorts throughout Europe and North America.
EVENTS
Each issue of The Post has placements at relevant premium international events
allowing for exposure to highly engaged audiences. Throughout 2015 events included the
Malaysia Grand Prix, Art Basel HK and Miami, Golf Masters, Monaco Grand Prix,
Roland Garross, Wimbledon and Toronto Film Festival.
© MR PORTER 2016
P R I NT O P P O R T U NI T I E S
2016 Schedule
ISSUE
RELEASED
ISSUE CLOSE
FEB/MARCH
18 February
13 January
APRIL-MAY
15 April
14 March
JUNE-JULY
3 June
3 May
SEPT-OCT
9 September
9 August
NOV-DEC
11 November
12 October
© MR PORTER 2016
P R I NT O P P O R T U NI T I E S
Ratecard
14
POSITION
JUNE - JULY
2014
NOV – DEC
THE MR PORTER POST
NOVEMBER – DECEMBER
THE MEN’S STYLE DESTINATION: MR PORTER.COM
2015
RATES
MR PORTER.COM
MR PORTER.COM
DPS Inside Front Cover
£36,500
DPS Specified Position
£29,250
MR EDDIE
REDMAYNE
Is Oscar on his trail?
MR JOSE MOURINHO
MR KELLY SLATER
The Chelsea FC manager shares his secrets on leadership,
his all-time fantasy signing… and his basic need for donuts
Backed by the same luxury powerhouse as YSL and Gucci, the surfing legend
unveils an eco-friendly menswear brand called Outerknown
THE SPORTS ISSUE
ALSO IN THIS ISSUE
DPS Run of Paper
£26,500
Page Specified Position
£14,500
SEPTEMBER – OCTOBER 2015
THE MEN’S STYLE DESTINATION
THE MEN’S STYLE DESTINATION
20
08
24
TREAT YOURSELF
NO MISTLETOE REQUIRED
AVOID “CHRISTMAS FACE”
KINGS OF NIGHTLIFE
Saint Laurent, Dunhill, Hasselblad –
plus the other gifts we’re dreaming of
Mr Randall Poster’s guide
to deejaying at home
Get her what she wants with these
stunning clickable gifts
From Regine’s to Berghain, the clubs
that defined their time and place
17
02
SUSPENDISSE EGET
WHAT TO WEAR NOW
08
14
PROIN VITAE
15
SED UT
ALIQUAM IN LIBERO
CURSUS ERAT
VARIUS ERAT
LACUS SEMPER
VITAE ARCU ORNARE
Phasellus augue tellus, tempus
nec sollicitudin sit amet
Etiam eget vestibulum sem,
at pellentesque justo.
Phasellus hendrerit ante ac,
posuere libero fermentum.
Our ultimate sport
movie playlist
12
20
27
DADDY ISSUES
ISN’T HE CLEVERLY?
YOUR GRAN JUST
FRIEND-ED ME
“I feel less sexy now that I’m a father,”
Everything A Bloke Needs
says Mr Tom Ford
To Know About Dress Shoes
35
GREY MATTERS
Shearling, corduroy, and looking
Dealing family on social media
good in the season’s trends
THE MEN’S STYLE DESTINATION: MR PORTER.COM
FEB-MAR
2015
2015
APR– MAY
NOVEMBER – DECEMBER 2015
Page Run of Paper
£12,250
Inside Back Cover
£15,500
£21,250
THE MEN’S STYLE DESTINATION
MR PORTER.COM
MR PORTER.COM
MR SCOTT EASTWOOD
MR ADRIEN BRODY
STIRRED NOT SHAKEN
Outside Back Cover
THE MEN’S STYLE DESTINATION
The up-and-coming actor talks limelight, legacy and joining the family business
Having won an Oscar at 29, he now ponders, “What’s next?”
Our guide to making the holiday season infinitely more palatable
The
CALIFORNIA ISSUE
THE NEW YORK ISSUE
THE HOLIDAY ISSUE
10
15
34
HOW TO AVOID BEING
FESTIVE ROADKILL
STYLISH GIFTS FOR YOURSELF
(OR SOMEONE ELSE)
WHY SIR ROGER MOORE
WAS THE BEST BOND
© MR PORTER 2016
06
08
10
22
NEW TO US
DIARY OF A HACK
HELLO SPRING
EMPIRE STATE OF STYLE
Christopher Kane, OAMC,
Chimala and other key brands
A New York City taxi
driver tells all
Florals, sports luxe and
other key trends
Fifteen players you
need to know
02
THE SPORTING
08
24 HOUR
14
15
MASTERING
FROM MONEYBALL TO
GENTLEMAN
ROUTINES
A MARATHON
MILLION DOLLAR BABY
Phasellus augue tellus, tempus
nec sollicitudin sit amet
Etiam eget vestibulum sem,
at pellentesque justo.
Phasellus hendrerit ante ac,
posuere libero fermentum.
Our ultimate sport
movie playlist
Bespoke Content
Creative Solutions
Bespoke creative content is available on request.
Tailored proposals can be provided in response to briefs.
Rates are from £3,500 net per single page for creative and
production, based on the use of supplied imagery.
© MR PORTER 2016
© MR PORTER 2016
BE S P O KE CO NT E NT
A Case Study: Jaguar
MR PORTER’s dedicated Creative Solutions team work closely with brands to develop world-class co-branded content that
goes beyond display advertising, enabling brands to harness the reputation and credibility of the Net-A-Porter and MR PORTER.
We work with brands to connect in a deeper and more meaningful way with MR PORTER’s highly desirable audience.
We create this content in a variety of ways and distribute it across all global platforms, including video and digital content, bespoke print
features, social media partnerships, app development, ambassador sourcing, white label content and retail and event partnerships
CONTENT HUB
© MR PORTER 2016
BE S P O KE CO NT E NT
A Case Study: Jaguar
POST FEATURE
BESPOKE FILM
COMPETITION
iPAD TAKEOVER
© MR PORTER 2016
CO NT A CT S
DISPLAY ADVERTISING
Mr Tom Livesley
Ms Jennifer Kowalski
MR PORTER ADVERTISING MANAGER
WATCH & JEWELLERY ADVERTISING DIRECTOR
[email protected]
+44 (0)20 3471 4830
[email protected]
+44 (0)20 3471 4023
Ms Gabi Jennings
Ms Siobhan Cosgrave
Ms Christina Santichatsak
GROUP BEAUTY ADVERTISING MANAGER
GROUP ACCOUNT EXECUTIVE
GROUP ADVERTISING ACCOUNT MANAGER
[email protected]
+44 (0)20 3471 5109
[email protected]
+44 (0)20 3471 5573
[email protected]
+44 (0)20 3471 4623
CREATIVE SOLUTIONS
US DISPLAY ADVERTISING
Ms Emily Jones
Ms Ashley Fallah
Ms Fiona Burgess
Mr John Parkes
GROUP ADVERTISING DIRECTOR US
GROUP ADVERTISING MANAGER US
GROUP CREATIVE SOLUTIONS DIRECTOR
GROUP CREATIVE SOLUTIONS MANAGER
[email protected]
+1212 901 3020
[email protected]
+1212 901 3100
[email protected]
+44 (0)20 3471 5256
[email protected]
+44 (0)20 3471 5160
Ms Tess Macleod Smith
Ms Kerry Moffat
VICE PRESIDENT/ PUBLISHING DIRECTOR
GROUP ASSOCIATE PUBLISHER
© MR PORTER 2016