1) Settlement Strategy

Graabrødre Torv 1
DK – 1154 Copenhagen K
www.mastervision.dk
Presentation by
Ole Ørum
Founder
Mobile + 45 2614 2814
[email protected]
Phone + 45 3534 8111
1
THE MICROPOL TOOLBOX
From Vision to Mission
Graabrødre Torv 1
DK – 1154 Copenhagen K
www.mastervision.dk
Mobile + 45 2614 2814
[email protected]
Master Vision Work Model
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Master Vision Work Model
THE FUTURE IS ON ITS WAY
SOMEBODY CREATES IT
AND IT JUST AS WEEL COULD BE US
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MICROPOL STARTED WITH TUEN
A very small city’s transformation to an adventure park
Tekstes
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TUEN = Turism meets food
– a cluster in disguise as an adventure park
Vi ønsker at tiltrække turister ved at tiltrække
fødevare producenter fra hele regionen
Vi ønsker helårs produktinnovation, netværk,
kompetence og organisations udvikling indenfor
fødevarer og turisme
Vi ønsker at sende turister ud på fødevare ferie
oplevelser
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And in Winter:
The Mikropol course and
conference Center
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ADVENTURE meets LOVE of FOOD
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3 EXPERIENCE ECONOMY offers from TUEN:
- Learn from your customer – Learn from your fellow manager
-Be wiser , kickstart company development and increase
-your earnings’.
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Mobile ’Wildness’ cabs
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Hytteby
CABS
Hytteby
Hytteby
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Storytelling paths leads to the center
Grøntsags Stien
Korn Stien
Fiske Stien
Kød Stier
Mejeri Stien
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Only 300 meters away from car and cab
you will meet working shops and……
Fri adgang
En gåtur i Tuen tilbyder et ’Oplevelsesøkonomisk butiks liv’.
Alle butikker er arbejdende virksomheder og i Torvehallen
sælges der varer fra 50 – 100 Nordjyske producenter.
Torvehal og
Oplevelsesbutikker i Centrum
Gourmetrestaurant
ved Tuen krydset
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Tuen Torvehal = MARKET HALL
En italiensk torvehal på nordjysk
50 – 100 fødevareproducenter
v. Smagen af Nordjylland & Vifu
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Market Hall in winter disguise
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Tuen Project:
A Micropol was born !
•NETVÆRKET
• Producenter
• Fødevare Netværk
• Kompetence Fyrtårne
• Visit Nordjylland
--------------------------------• KUNDER I HELÅRSDRIFT
• Turister i hytteby
• Dagsbesøgende
• Lokale
• Weekend/svipture Norway
• Møde & oplevelses turisme
• Nationale Konferencer
• Regionale Skolebørn
•
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Tool No. 1 : Define Attraction
1)….
2)…..
3)….
4) ……
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Tool No. 2: Define Target Group
1)….
2)…..
3)….
4) ……
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1)….
2)…..
3)….
4) ……
It’s all about SUPLY…
and DEMAND !
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We created our own story frame :
MIKROPOL - METROPOL
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MIKROPOLES understanding
MIKROPOL - METROPOL
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We understand Mikropol as the opposite of Metropol.
•
We believe that Mikropol, even the in smallest scale, has it’s own
attraction, radiance and charisma.
•
We believe that every Mikropol’s self-perception comes from the
Mikropols natural surroundings, cultural- and business life.
•
We believe that every Mikropol will be stronger by reaching out and
create good contacts to Metropoles.
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MIKROPOL - METROPOL
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We created our own Story Frame :
MIKROPOL - METROPOL
To sides of the same coin – named growht
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And the MIKROPOL - METROPOL story got a Headline:
How virtual organizing
can secure business development and
settlements in the municipalities and
urban communities, outside
the major urban growth centers!
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"WORK FREE OF TIME AND PLACE ‘ will become a
breeding ground for settlement and industrial
development
With the example of Frederikshavn municipality we investigated, that a life like Remote Workers with
same job content, the same income combined with lower prices and many good opportunities
an attractive balance between work and leisure (Work / Life Balance), and a new identity with a
BALANCE LIFE with both MICROPOL AND METROPOLIS connection, is an offer, more and more people
will find interesting.
Illustration fra Kronik desangående,
i Weekendavisen
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‘WORK FREE OF TIME AND PLACE‘ will become a
breeding ground for settlement and industrial
development
In A Common MODERN WORK CENTER with IT supported collaborative tools work each remote worker
and is in daily colleague who also works for all sorts of businesses in cities both nationally and
internationally as private and public. COMMON HOUSE is because research shows that people will work
at home 2 days and it will be social contact.
Such a beacon may contain features that are in synergy with the council's other initiatives. This makes
the house into something more and something other than the already existing office communities.
E houses, working places, companies and public authorities can consciously focus on exploiting their
strategy to get close to growth centers and create 'action gives transformation'.
Illustration fra Kronik desangående,
i Weekendavisen
Inspired by the dairy from the Danish cooperative movement
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MIKROPOL definition
A Mikropol is defined by:
•
1) Regardless of the size of the municipalities and
urban communities, is offering facilitation of Telework
•
2) The municipality has a policy with RECRUTING - ,
WELCOMING- AND RESTRAININGEFFORTS.
•
3) All MIKROPOLES in DK will work together on
MIKROPOLERNE.DK
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THE VISION:
GOOD BYE UDKANT/ fringe – HELLO
MIKROPOL - METROPOL
STORY
MIKROPOL AMBITION
is our way to the press and media
Mikropol is the word that mental
paves way for new opportunities
and a new self-perception in
areas with net out-migration and
declining private enterprise
New opportunities
New selfperception
New growth
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THE MISSION:
To change A SUPLY & DEMAND MODEL into A SUSTAINABLE
BUSINESS MODEL
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The starting point / foundation / The good questions was formulated:
What can it DANISH community enterprises, institutions and citizens
get out of intensifying awareness of the benefits and options for
strengthening / establishment of:
- Remote Management?
- Teleworking facilitation?
- IT supported mobility and collaboration tools?
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We identified Generel ’Key Drivere’ of this development:
- Teleworking is for companies that may have value
by changing industrial society 8-16 culture out with
a work culture that is task-and goal-oriented
- A new mindset - 'Work free of time and place. "
- New collaborations and new motivation systems!
- An crucial value is that companies and employees both
has motivation and framework conditions that encourages
this development – POLICY MAKING.
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We identify the local keydrivers
•
WHO
•
WHAT
•
HOW
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Tool No. 3 : Define Keydrivers
•
•
1: Define attraction (s)
2: Define target group (s)
• 3: Define Keydrivers
- National/Global : …………………………
- Local/Regional : ……………………………..
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We listed the political arguments for a MIKROPOL Movement ?
Personal
Family
Work place
Local
Regional
National
Global
And we identified benefits on all level of society
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We have listed some of the main benefits ……
1) We can increase citizens 'choice of habitat and increase families'
quality of life.
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We have listed some of the main benefits …… …..
2) We can strengthen Denmark's colonization of sparsely populated
areas.
3) We can keep people in Denmark provincial areas through options such
as the 'Common Remote Worker House
4) We can attract the desired competencies to the local economy.
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We have listed some of the main benefits …… …..
2) We can strengthen Denmark's colonization of sparsely populated
areas.
New opportunities
New self-perception
New growth
3) We can keep people in Denmark provincial areas through options such
as the 'Common Remote Worker House
4) We can attract the desired competencies to the local economy.
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We have listed some of the main benefits ……
.
1) We can create a Danish national and global-oriented virtual
entrepreneurial businesses based on a strengthened 'Freedom of the
time and place' mindset
........
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We have listed some of the main benefits ……
1) 6) We can increase quality while reducing investments in infrastructure around Denmark Metropoles
7) We can strengthen Denmark's Climate Accounting
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We have listed some of the main benefits ……
7) We can strengthen Denmark's international positioning, competition
and innovation
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All the main benefits ……
1) We can increase citizens 'choice of habitat and increase families'
quality of life.
2) We can strengthen Denmark's colonization of sparsely populated
areas.
3) We can keep people in Denmark provincial areas through options such
as the 'Common Remote Worker House
4) We can attract the desired competencies to the local economy.
5) We can create a Danish national and global-oriented virtual
entrepreneurial businesses based on a strengthened 'Freedom of the
time and place' mindset
........
6) We can increase quality while reducing investments in infra-structure
around Denmark Metropoles
7) We can strengthen Denmark's Climate Accounting.
8) We can strengthen Denmark's international positioning, competition
and innovation
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And the benifits can also be seen from a national level :
1) We can strengthen Denmark's international positioning, competition
and innovation.
2) We can increase quality and simultaneously reduce investments in
infra-structure around Denmark Metropolises
3) We can strengthen Denmark's Climate Accounting.
4) We can create a Danish national and global-oriented virtual
entrepreneurial businesses based on a strengthened 'Freedom of the
time and place' mindset
5) We can attract the desired competencies to the local economy
6) We can keep people in Denmark provincial areas through options such
as the 'Common Remote Worker House
7) We can strengthen Denmark's colonization of sparsely populated areas.
8) We can increase citizens 'choice of habitat and increase families' quality
of life.
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Tool No. 4: Choose your main messages
•
•
•
1: Define attraction (s)
2: Define target group (s)
3: Define Keydrivers – national, regional and local
• 4: Your main messages
And you always use this backbone story to add specifik journalistic angels depending your target group messages
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NOW COMPINE ………Benefits on all level of YOUR society
Personal
Family
Work place
Local
Regional
National
Global
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With the MIKROPOL - METROPOL Story
MIKROPOL AMBITION
is our way to the press and media
Mikropol is the word that mental
paves way for new opportunities
and a new self-perception in
areas with net out-migration and
declining private enterprise
New opportunities
New selfperception
New growth
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…..Add the Generel as the local ’Key Drivere’
- Teleworking is for companies that may h value
by changing industrial society 8-16 culture out with
a work culture that is task-and goal-oriented
- A new mindset - 'Work free of time and place. "
- New collaborations and new motivation systems!
- An crucial value is that companies and employees both
has motivation and framework conditions that encourages
this development – POLICY MAKING.
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Tool No. 4: NOW you make your BACKBONE STORY
•
•
•
•
1:
2:
3:
4:
Define attraction (s)
Define target group (s)
Define Keydrivers – national, regional and local
Choose your main messages
• 5: Your backbone story
And you always use this backbone story to add specifik journalistic angels depending your target group messages
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1) The settler
To target groups:
2) The decision maker
Get a life without traffic jam !
What would you say to have same job
content, the same income and a double
up house combined with generel lower
prices and an attractive balance between
work and leisure ?
We offer you the best of MICROPOL AND
METROPOLIS. Visit www.mikropolerne.dk
How virtual organizing
can secure business development
and settlements in the
municipalities and urban
communities, outside the major
urban growth centers.
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To make a sustainable Suply and Demand succes,
you need this required delta:
Local project participant
Public authority
External alliance or expert parcipant
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OUR SUPLY & DEMAND MODEL : The Schwitzer Knife
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
•
2) Local Business Development
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
•
2) Local Business Development
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
•
2) Local Business Development
A) To maintain companies through attracting the desired
competencies through virtuel organisationel development.
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
•
2) Local Business Development
A) To maintain companies through attracting the desired
competencies through virtuel organisationel development.
B) To develop a local/global oriented virtual entrepreneurial
businesses based on a strengthened 'Freedom of the time and
place' mindset
61
The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
•
2) Local Business Development
A) To maintain companies through attracting the desired
competencies through virtuel organisationel development.
B) To develop a local/global oriented virtual entrepreneurial
businesses based on a strengthened 'Freedom of the time and
place' mindset
C) Identify the society synergies
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The SUPLY & DEMAND MISSION has two main action
areas
•
1) Settlement Strategy
A) Recruiting efforts
B) Welcome efforts
C) Retention efforts
•
2) Local Business Development
A) To maintain companies through attracting the desired
competencies through virtuel organisationel development.
B) To develop a local/global oriented virtual entrepreneurial
businesses based on a strengthened 'Freedom of the time and
place' mindset
C) Identify the municipally synergies
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Tool No. 6: NOW you create your ’Settlement
strategy ’
•
•
•
•
•
1:
2:
3:
4:
5:
Define attraction (s)
Define target group (s)
Define Keydrivers – national, regional and local
Choose your main messages
Write your backbone story
• 6: Create your ’Settlement strategy ’
recruit - welcoming – retention
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Tool No. 7: NOW create local business development
strategy
•
•
•
•
•
•
•
1:
2:
3:
4:
5:
6:
7:
Define attraction (s)
Define target group (s)
Define Keydrivers – national, regional and local
Choose your main messages
Write your backbone story
Create your ’Settlement strategy ’
Create local ’Business development strategy’
- develop local companies through attracting the desired competencies
- development. entrepreneurial businesses based on a strengthened 'Freedom of
the time and place' mindset
- develop the society synergies
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7 TOOLS TO BUILD A MICROPOL STRATEGY
•
•
•
1: Define attraction (s)
•
•
•
3: Define Keydrivers – national, regional and local
•
5: Write your backbone story
•
6: Create your ’Settlement strategy ’
•
7: Create local ’Business development strategy’
2: Define target group (s)
4: Choose your main messages
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It’s all about SUPLY…
and DEMAND !
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And to create an operationel ability and skill to live a
life of ……
VIRTUEL NEARNESS
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And to create an operationel ability and skill to live a
life of ……
VIRTUEL NEARNESS
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And to create an operationel ability and skill to live a
life of ……
VIRTUEL NEARNESS
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THE END 
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Kontakt
Ole Ørum
Founder
Mobile + 45 2614 2814
[email protected]
Phone + 45 3534 8111
•
•
•
Graabrødre Torv 1
DK – 1154 Copenhagen K
www.mastervision.dk
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