June/July, 2011 - Art World News

Transcription

JUN/JUL11-cover:Layout 1
7/5/11
12:54 PM
Page 1
Art World News
J U N E – J U L Y 2 0 11
THE INDEPENDENT NEWS SOURCE
A RT FA IRS A RE
C ON V E R GI N G ON
L OS A N GE L E S
Mer c h an d i s e Mar t Pr o p er t i es In c . is expanding its
presence in the art world
with the launch of A r t
Pl at f o r m – L o s A n g el es
this fall. The fair, featuring
approximately 75 galleries,
will focus on “the rich and
diverse cultural landscape
of Southern California and
underscore Los Angeles’
influential position within
the contemporary art
world” (Page 14). PUL SE
Contemporary Art Fairs
also plans to join the lineup of market players staking claims in Los Angeles
and will hold PULSE Los
Angeles concurrently with
Art Platform, September
30–October 3, (page 16).
The A f f o r d ab l e A r t Fai r ,
too, is launching an LA
show. Its inaugural West
Coast show is scheduled to
take place in January,
2012. “The LA art scene,
with its huge community of
young artists and pioneering institutions, is easily the
most vibrant in America
today,” says PULSE director Cornell DeWitt.
EXPOSITION CHICA GO
COMING TO NAVY PIER
Ex p o s i t i o n Ch i c ag o , produced by newly formed A r t
Ex p o s i t i o n s L L C, will
debut at Navy Pier in
September of next year.
The fair will showcase up to
100 international art
galleries presenting a curated mix of contemporary
and modern art, and design. Says show director
Tony Karman, who was
director of Art Chicago for
four years, “This is an exciting time for Chicago with
our foremost cultural institutions, innovative technology
sectors, internationally
renowned restaurants,
music and theater, and a
new Mayor, Richard Daley,
who is strongly committed
to the arts.” See page 21.
A A F N E W Y OR K S E E S
$2.2 MIL . IN SA L ES
The A f f o r d ab l e A r t Fai r
New Yo r k in May, with 70plus galleries from worldwide and where the majority
of art is priced below
$5,000, saw strong sales
and attendance. Page 21.
Monarch Gallery on toney Prospect Street in La Jolla, CA.
TODAY’S PRINT MARKET
GAINS MOMENTUM
Consumer confidence has always played a big role in how
people spend their money, and the recession has left many
battle scars that will not go away overnight. But, there have
been signs of a recovery in this confidence as pockets of the
industry see movement. One such segment is the print market. Publishers and artists
have ramped up their orders of late to meet demands with an influx of
new work and renewed
energy. This can only
mean one thing—the middle class is once again
gaining confidence. Media
coverage has included
several positive stories on
A new serigraph release
big art sales for shows
from Chalk & Vermilion,
such as Art Basel, in
“El Mar II” by Felix Mas is
which works by Picasso
an edition of 327 on canvas
with a 36- by 25-inch image:
and Miró were in high dewww.chalk-vermilion.com.
mand. Hopefully, this will
continued on page 14
QUOTE OF THE MONTH:
“We have to give our clients
something above and beyond
what they dream of. You can’t
rest on your laurels, thinking
they are going to buy.”
Mark Moran, page 18
LJ-JUN11-p1:Layout 1
6/9/11
2:31 PM
Page 1
LJ-JUN11-p2:Layout 1
6/9/11
2:42 PM
Page 1
Moss1-Revised:Layout 1
5/3/11
10:49 AM
Page 1
Moss2-Revised-new:Layout 1
5/3/11
10:55 AM
Page 1
KEN ORTON
Unistor, 54x36
Hockney Lines, 54x36
Ken Orton paints light.
In the purest sense of those words.
His subject matters vary. All are lovingly seen and skillfully
rendered but are transient objects that merely
intercede and interplay with the immensity of his light.
Ken is currently seeking gallery representation
throughout the USA and Canada for the sale of his
original paintings and archival pigment prints.
www.kenorton.us
[email protected]
cell: 941.416.1341 ny: 607.326.3338 fl: 941.484.0380
JUN11-TOC:Layout 1
7/5/11
3:59 PM
Page 1
INSIDE THIS ISSUE
DEPARTMENTS
A RTISTS & PUB L ISHERS
Pag e 10
FRA MING
Pag e 25
L UXURY RETA IL
Pag e 27
VOLUME XVI
ISSUE 6
Art Partners’ Fourth
Annual VIP Event!
Acme’s New Disney
Art Program
AAF Sees $2.2
Million in Sales
Art Partners is holding its
fourth annual VIP event, and
has invited 30 of its best
customers to a three-day
event hosted by Collectors
Editions to experience “The
Making of Disney Fine Art.”
Acme Archives Limited has
launched the Disney Limited
Art Collection, featuring original and limited edition
artwork from 20 artists portraying many of the beloved
Disney characters.
The spring outing of the
Affordable Art Fair in New
York City, produced by Will
Ramsay, saw sales of $2.2
million and attendance of
10,500, including 3,000 at
the preview party.
Page 18
Page 19
Page 21
SA L ES TRA INING
Pag e 28
CAL ENDA R
Pag e 32
NEW A RT
Pag e 33
GA L L ERY L IGHTS
Pag e 35
OPEN EDITION PRINTS
Pag e 36
Henry Asencio:
London Calling
Custom Framing
Fashions
Sales Training:
Be Seen and Heard
Clarendon Fine Art Gallery,
located in the heart of London’s gallery district, held a
one-man show for Asencio
that had been a year in the
making, where $250,000 of
the artist’s work sold.
Columnist Greg Perkins continues his discussion on how
custom framers can add excitement and relevance to
their frame designs by taking
a cue from trends that make
a fashion statement.
Forward-thinking art dealers
have been rewarded by not
reducing, but rather redoubling their marketing efforts
in a concerted attempt to
reach those consumers in a
position to buy art.
Page 24
Page 25
Page 28
CL ASSIFIEDS
Pag e 37
A DVERTISER INDEX
Pag e 38
A r t w o r k f eat u r ed i s
J er em y B o r t z’ s
“ Th r i v i n g Pl eas u r e,”
an ac r y l i c o n c an v as
m eas u r i n g 60 b y
40 i n c h es , $3,800.
Go t o p ag e 33.
A RT WORL D NEWS
PA GE 7
JUN/JUL11-Opinion.qxp:Layout 1
7/5/11
3:49 PM
Page 1
IN OUR OPINION
POP GOES
THE GALLERY
n many locales the soft commercial real estate market is
offering a seasonal opportunity that makes sense. Following the greater retail trend
—most notable during the run
up to the Christmas season—
pop-up stores are finding their
way into our industry.
I
As summer dramatically
shifts the geographic disposition of art buyers, many
dealers are following the
money (and would be collectors) to the mountains and
shores where soft economic
times have retail vacancies
in trendy spots going for
rock bottom prices. In particular, small spaces in visible
locations are now being
occupied by art sellers who
have jumped into the market
to profit from traffic between
now and Labor Day.
simply participating in art
shows that might service the
same destinations, savvy entrepreneurs are seeing that it
makes much better sense to
invest in summer-long exposure as the price of good
space has dropped dramatically. Timing is everything to
secure good spots and dealers must be nimble to hang
and staff a gallery overnight.
At its best, the temporary
location helps galleries to
keep connected with their
year-round customers, as
well as bring new collectors
into the fold that will be
serviced by the permanent
gallery when the season
ends. Galleries that out-perform their peers are successful because they are
willing to spend time and
energy to go after business.
Extra effort pays off, even
during the heat of the
summer and is a much
better strategy than simply
waiting for the bounty of the
fall season.
In many instances, these
spaces are occupied by galleries as a second location
for the season. Rather than
John Haffey
Publisher
ARTWORLDNEWS.COM
INDEPENDENT
UNBIASED
EXPERIENCED
LEADERSHIP
ARTWORLDNEWS.COM RANKED BY
GOOGLE AS ART INDUSTRY’S BEST
PA GE 8
A RT W ORLD N EWS
Ed i t o r i n Ch i ef
Man ag i n g Ed i t o r
Pr o d u c t io n Man ag er
Ed i t o r at L ar g e
Sar ah Seam ar k
[email protected]
K o l een K af f an
[email protected]
Su e B o n a v e n t u r a
[email protected]
J o Yan o w -Sc h w ar t z
Co l u m n i s t
To d d B i n g h am
[email protected]
Co n t r i b u t i n g Wr i t er s
Mi c h ael Pac i t t i
Gr eg Per k i n s
C r i s t i Sm i t h
Pu b l i s h er
A s s o c i at e Pu b l i s h er
In f o r m at i o n Tec h n o l o g i s t
J o h n Haf f ey
[email protected]
B r o o k s Ma l e
[email protected]
J o e Gar d el la
Ed i t o r i al A d v i s o r y B o ar d
Ph i l l i p Gev i k , Gallery Phillip, Don Mills, Ontario, Canada
St ev en Har t m an , The Contessa Gallery, Cleveland, OH
Ph i li p M. J an es, Arts Exclusive Inc., Simsbury, CT
Hei d i L ei g h, Animazing Gallery, SoHo, NY
Ru t h -A n n Th o r n, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (847) 776-8542
[email protected]
Art World News (Volume XVI, Number 5) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
A RT WORL D NEWS
Ad Template-revised:Layout 1
5/27/11
12:35 PM
Page 1
JUN/JUL11-A&P-pg1:Layout 1
7/5/11
1:13 PM
Page 1
ARTISTS & PUBLISHERS
Collectors Editions Presents Loveless CFM Publishes Ailene Fields’ Book
Collectors Editions is
now representing Los
Angeles-based contemporary Pop artist Tennessee Loveless through
its Disney Fine Art program and offering his
acrylic paintings, as well
as his first limited edition
serigraph. Loveless’ new
collection from Disney
Fine Art explores his interest in high color and
pattern-saturated concepts, with a focus on
classic characters from
the era of 1928–1945.
The artist also paints portraits of West Coast drag,
cabaret, and celebrity Tennessee Loveless’ “Hooray!” is
personalities. ”Hooray!” a new serigraph on paper release.
is available as a serigraph
on archival deckled white paper in an edition of 95 and 10 APs
on black paper with a 23- by 35-inch image, retailing for $350
and $450, respectively. To reach the Canoga Park, CA, company: www.collectorseditions.com or call (800) 736-0001.
Arts Exclusive Honors Its Partnerships
Arts Exclusive in
Simsbury, CT,
hosted a June
exhibit featuring
work by all its
30 artists, with
partial proceeds
benefitting the
Charter Oak Cultural Center in
Hartford. Music
by a trio from Ron Pokrasso’s “Tree View Palette.”
Farmington Valley
Symphony Orchestra accompanied the opening reception
where paintings and original prints were featured. Philip
Janes, gallery director, has partnerships with both Charter
Oak and the Symphony. “Partnerships are essential in good
times and bad,” says Mr. Janes, in business 38 years. Call
(860) 651-5824 for more details, www.arts-exclusive.com.
PA GE 10
A first edition hardcover book
on the work
of sculptor
Ailene Fields
is published
by
CFM
G a l l e r y,
Chelsea.
Entitled Out
of the Nowhere into
the Here: “Flight” by Ailene Fields, bronze with maple
Ailene Fields burl, 16 by 18 by 19, inches, retail $12,000.
Sculpture,
the 176-page monograph and catalogue raisonné features
pictures of 500 sculptures in stone and bronze and an
introduction by Neil Zukerman, director of CFM Gallery. The
book, retailing for $85, will be signed by Fields. Retail
prices for Fields’ sculpture are in the $5,000–$20,000
range, depending on medium and size. For information,
call CFM at (212) 966-3864 or visit: www.cfmgallery.com.
Third & Wall’s New Poster Collection
Featuring
65
new works from
established and
e m e r g i n g
artists, Third &
Wall Art Group’s
latest
poster
collection
release includes
imagery
from
such artists as
Liz
Jardine,
Simon
Addyman, Jennifer
Broussard,
Randy Hibberd, “Jounce” by Jill Martin is a new poster
and Jill Martin, release measuring 35 by 35 inches.
whose work is
shown. Third & Wall’s print-on-demand program allows
clients to customize images from the poster collection and
from its pool of 3,500 exclusive contemporary images. For
information, call (877) 326-3925, www.thirdandwall.com.
A RT WORL D NEWS
With over 30 years experience Progressive Fine Art remains your dependable source for quality fine art originals.
Progressive Fine Art 2586 Dunwin Drive, Unit 5A Mississauga, Ontario L5L 1J5
1.800.487.1273
Untitled-2 1
www.progressivefineart.com
[email protected]
5/3/11 11:24:52 AM
JUN/JUL11-A&P-pg2:Layout 1
7/5/11
1:18 PM
Page 1
A&P
‘Kung Fu Panda 2’ from DreamWorks
Limelight Vault’s Iconic Photographs
A new portfolio of art to
coincide
with the release of the
animated
feature film
Kung
Fu
Panda
2
from DreamWorks Animation has
been pub- This portrait of Po, the Panda Bear and central
lished
by character in the movie, is a giclée on bamboo
D r e a m - veneer, edition of 50, 17 by 11 inches, $750.
Works Animation Fine Art, a company established last year by Sanders
Art Studio, Ogden, Utah. With 47 pieces in total in the portfolio, the highlight is the multi-image portrait of Po, shown.
Also included are 44 giclée prints on watercolor paper in editions of 50, retailing for $250 or $500, framed; as well
as two laser cels using lithography on Mylar, 6 by 8 inches,
matted, in an edition of 500, $20. Visit: www.dreamworks
animationfineart.com for details, or phone (801) 393-9419.
Limelight Vault, a collection of open and limited
edition framed photo
lithographs, retailing for
$195 and $345, respectively, is designed to offer
galleries a product tailored to an impulse buy or
a gift purchase, according
to Limelight’s Danny
Stern. The program, launched by Limelight Agency,
makes available limited
edition photographs by
celebrated
photographers of popular culture, “Elizabeth Taylor Classic” by
celebrity, and historic mo- photographer Frank Worth.
ments. Through arrangements with the photographers and their estates, Limelight
Vault is offering the iconic images by such photographers
as Stephen Verona, Richard Aaron, and Frank Worth, as
11- by 17-inch lithographs, framed to a size of about 17 by
22 inches. Call (213) 765-0870, www.limelightvault.com.
J. Scott Nicol Show Raises Funds
Huckleberry Fine Art,
Rockville, MD, held a
Meet the Artist–Cocktails
and Cupcakes reception
featuring the art of J.
Scott Nicol, with a portion of the proceeds
benefiting The National
Center for Children and
Families. Nicol was on
hand to meet with collectors and to paint during the event, which
raised funds for the nonprofit that helps create
healthy living environments for vulnerable
children, youth, and fam- Artist J. Scott Nicol paints during
ilies. For further informa- the opening reception of his show.
tion, telephone (301)
881-5977 or visit the website: www.huckleberryfineart.com.
PA GE 12
Artglaz Seeks U.S. Representation
Dean Yeagle’s “Rising Sun” is an Artglaz print, edition of 8,
67 by 27 1/2 inches, retailing for approximately $6,825.
Artglaz, an art publishing company based in Damme, Belgium, is looking to establish distribution in the U.S. for its
Artglaz prints created in very limited editions, according
to owner Paul Grisar. Artglaz consists of multiple layers
of vinyl on sheet metal plate, subsequently varnished
and then cooked in an oven, providing an artwork with
relief and sheen. Each Artglaz print is individually and
meticulously assembled by hand. Editions sizes are 8 with
4 APs. For further information, send an e-mail to: paul.grisar
@telenet.be or visit the website at: www.artglaz.com.
A RT WORL D NEWS
Behr-MAR11.qxp:Layout 1
5/27/11
Rotweiss
30 1/2 by 43”
2:30 PM
Page 1
Rueckenakt
26 by 51”
WILLI KISSMER
Viktorianische Schals
31 1/2 by 43”
Signed and Numbered Editions of 99 on Canvas
Liegende auf dunklem Tuch
27 1/2 by 47”
Faltengebirge, 19 1/2 by 71”
BEHR-THYSSEN LTD.
Stehende mit fuenf
Tuechern
19 1/2 by 51”
165 HUDSON STREET NEW YORK NEW YORK 10013
TEL.212 431-7459 800 314-1845 FAX. 2129252550
WWW.BEHR-THYSSEN.COM [email protected]
JUN/JUL11-news-pg1:Layout 1
7/5/11
MMPI TO L A UNCH WEST
COA ST FA L L SHOW,
A RT PL ATFORM –
L OS A N GE L E S
LOS ANGELES—Mer c h an d i s e Mar t Pr o p er t i es In c . is
expanding its presence in the
art world with the launch of
A r t Pl at f o r m – L o s A n g el es .
The fair, scheduled September 30–October 3 will feature
some 75 galleries in over
50,000 square feet of space
at the L.A. Mart in downtown
Los Angeles. Adam Goss,
who was formerly on the
development team at the
Museum of Contemporary Art,
Los Angeles, has been
named executive director of
the new fair that will focus on
“the rich and diverse cultural
landscape of Southern
California and underscore
Los Angeles’ influential
position within the contemporary art world.” The idea is to
promote internationally
recognized local talent and
local emerging artists, thus
highlighting Los Angeles as
a major art center.
In addition to Art Platform –
Los Angeles, MMPI’s fairs include A r t Ch i c ag o , A r t
To r o n t o , Th e A r m o r y Sh o w ,
Th e A r m o r y Sh o w –Mo d er n ,
NEXT, and VOLTA.
Art Platform is launching the
same weekend as Pac i f i c
St an d ar d Ti m e: A r t i n L A
1945–1980, a collaboration of
more than 60 cultural institutions across Southern California coming together to tell the
story of the birth of the L.A.
art scene. Initiated through
grants from the Getty Foundation, Pacific Standard Time
will take place for six months
beginning in October.
For further information on
Art Platform – Los Angeles,
call (213) 763-5890 or visit
the website located at: www.
artplatform-losangeles.com.
PA GE 14
3:32 PM
Page 1
PRINT MARKET GAINS MOMENTUM
continued from page 1
have a trickle-down effect on
our segment of the market.
tion itself, because it is
a serigraph. He cannot
print-on-demand because
the artist Royo lives abroad.
But, he also knows after
being in the industry for
many years, that if you
do something, you cannot
do it halfway. “I am getting
ready to publish four
in Ft. Lauderdale, FL, that
also has a gallery in Naples,
FL, can attest to the new
Royo serigraph being welJoyce Kasprzyk of MFA
comed by his collectors
Talon Graphics, a printmaker
with much zeal. “In the first
located in El Segundo, CA,
week of its release, we sold
has seen her customers
eight prints in our gallery
(artists and publishers)
alone,” he says. “I am exeager to release new work
pecting the piece will sell
that looks outside the box.
out in six
“The market has demanded
months bethat we as printers become
cause the remore creative than ever and
sponse
by
listen to what people want
our collectors
and will buy.” Staying ahead
has
been
of the consumer trends has
great.” Mr.
been a big help in meeting
Elghoul credthese needs. Another way to
its a few facenergize the art buying poptors. “First,
ulace, is to keep the exciteit’s a small
ment that a gallery setting
edition
of
can bring up for collectors.
only
125.
That helps to
Triad Art Group Publish- Royo’s “Morena” is a mixed media with serig- create an air
ing’s Greg Bloch says those raphy on panel in an edition of 125, measuring of exclusivity.
galleries that are selling 39 by 32 inches ($1,950), available from Triad Quality
of
limited edition prints are hav- Art Group Publishing, Romeoville, IL.
the
prints
ing well-marketed shows
also speak
and not waiting for people more prints in the fall, as for themselves, and collecto come in the door. Triad well as a book and maybe tors of Royo’s work know
publishes the work of a DVD.” He is hoping this. They know that seriRoyo, and has just released revenue from this first graphs are hand-pulled and
his first print
very laborin
three
intensive to
years,
a
make. “Sechand-pulled
ondly, there
serigraph
is a lot to
entitled
be said for
“Morena.”
re-igniting
the flame in
“I am just
collectors
dipping my
that
have
toe into the
held
out
market beduring
the
cause I love
recession.
the print inWhen ‘Moredustry—it
na’ was reis a good
leased, we
b u s i n e s s Pictured is MFA Talon Graphics’ 18,000-square-foot, El Segundo, i n s t a n t l y
CA-based fine art giclée and serigraphy printing studio.
model.”
started to call
all of our
For Mr. Bloch, re-entering print will fund the project.
Royo collectors. They knew
the limited edition world
that this was a special event
again after taking some time
Wissam Elghoul, gallery because it had been three
off, is not without risk. He director for New River Fine
has to invest in the print edi- Art on Las Olas Boulevard
A RT WORL D NEWS
Ad Template-revised:Layout 1
6/1/11
12:34 PM
Page 1
JUN/JUL11-news-pg2:Layout 1
7/5/11
3:38 PM
Page 1
PUL SE A RT FA IR
EXPA NDS TO L A
PRINT MARKET
NEW YORK—PUL SE
Co n t em p o r ar y A r t Fai r s ,
which operates shows in New
York and Miami, has will join
the line-up of market players
staking claims in Los Angeles.
Although no participants have
been announced, PUL SE
L o s A n g el es , September 30–
October 3, expects around 65
galleries to participate, and
will be located at the Event
Deck at LA Live. The fair is
timed to coincide with the
September 30 launch of A r t
Pl at f o r m – L o s An g el es , a
new venture by the Mer c h an d i s e Mar t Pr o p er t i es In c .
(See page 14). The initiative
was spearheaded by PULSE
Director Cornell DeWitt, and
finalized shortly after the
successful 2010 edition of
PULSE Miami, his first as
director. “The Los Angeles art
scene, with its huge community of young artists and its
pioneering institutions, is
easily the most vibrant in
America today,” he says.
Go to: www.pulse-art.com
or call (212) 255-2327.
years since a print by the
artist had been released.”
Mr. Elghoul also noted that
prints by Jamali have been
doing well at the New River
galleries.
NA DA EXPA NDS TO
E U R OP E , E X H I B I T S
WITH A RT COL OGNE
NEW YORK—The New A r t
Deal er s A l l i an c e (NA DA )
has announced that the nonprofit organization devoted to
supporting contemporary and
emerging art will exhibit as
part of next year’s A r t
Co l o g n e. Running from April
18–22, NADA will occupy
a quarter of the second hall in
the Koelnmesse complex, the
setting of Art Cologne. This
partnership took six months to
establish, and will feature 20
to 30 of NADA’s galleries, a
roster that today exceeds 300
members. For more details,
call (212) 594-0883 or visit:
www.newartdealers.org.
PA GE 16
Alan Blazar, owner of
Blazing Editions in East
Greenwich, RI, says that the
tide is turning in the perception of how the economy
is progressing. “The
doomsday anxiety is
subsiding. The energy
seen in the industry now
is not specific to the
print market, but maybe
since we have been hit
harder than other segments, it’s increase is
more visible today. During the recession probably the worst affected
part of the industry was
the print market because our customers,
the upper middle, and
middle class, were the
hardest hit. The upper,
upper class could still
buy originals and the
economy didn’t make
any extreme changes to
their day-to-day buying
habits, per se. Our customers, on the other
hand, had to carry the
greatest burden of the
recession.”
just not fully yet.” Mr. Elghoul has also noticed that
the higher-end collectors
have not stopped buying art,
but that it is nice to see the
print buyers coming back
into the fold—albeit with a
different mindset than before. “The higher end, more
expensive work was still selling because those with
money, still have it,” he
says. “Art buyers are being
more cautious and aware of
where they are spending their
about it and doing their
homework before they even
come into the gallery.
Collectors feel more confident in the purchase, as
well as coming back to us
for more art. This confidence
has a lot to do with the
way that they feel about
their own personal finances.
They are in the gallery
because they are very
passionate about owning
art and they once again feel
as though it is an expense
they deserve.”
James LaMantia
and Robert Bluver of
LaMantia Fine Art of
Northport, NY, are
new to the print market as publishers,
having begun publishing the giclée work of
Daniel Del Orfano
this year, but have
owned a gallery for
many years. Mr.
LaMantia notes that
collectors of limited
editions look for personal touches to the
art. “Embellished giclées still seem to be
the preferred choice
for dealers, especially
when they are heavily
embellished by the
artist. It helps salespeople close deals
when their clients
know that the artist’s
hand was involved in
“Just Like the First Day” by Daniel Del
Mr. Blazar feels that Orfano is a limited edition giclée on canvas the final canvas.”
limited edition print col- from LaMantia Fine Art Inc., Northport, NY.
lectors are those that
Michele Dagovitz,
are reliant on their retire- money. The sale now takes vice president of Atlas Galment funds. “For them, about two weeks to close, leries, with two locations in
purchasing art was a discre- where it used to be more of Chicago, agrees. “Hand-emtionary, feel good item. They an impulse buy.”
bellished works are really
may be able to buy one or
grabbing the lion’s share
two originals,” he says, “but
Mr. Elghoul appreciates of attention right now. For
the majority of their art col- being able to take the sales giclée prints, affordability
lection is limited editions. process one step further plays a role, with the most
They may not have lost their with more one-on-one edu- popular price range being
businesses or jobs, but have cating of customers who under $4,000.” Atlas Galbeen full of anxiety and peo- are eager to learn to appreci- leries has published nine
ple buy art when they feel ate the piece of art. “I love
good. We are recovering, that people are thinking
A RT WORL D NEWS
JUNE11-Art Partners page:Layout 1
PA RK WEST NA MED B EST
MICHIGA N GA L L ERY B Y
‘ OFFICIA L B EST OF’
TRAVEL PROGRA M
SOUTHFIELD, MI—Par k
Wes t Gal l er y has been
named “The Official Best Art
Gallery in Michigan—2011”
by the Official Best of travel
TV program that features the
best family attractions,
restaurants, spas, hotels, and
more, from across the U.S.
Park West Gallery CEO and
founder Albert Scaglione
says, “It is an honor to be recognized in the company of
such prestigious past winners—local favorites like the
Detroit Zoo, as well as national cultural institutions including the Denver Museum
of Nature & Science, the
Muhammad Ali Center in
Louisville, and the Minneapolis Institute of Arts. We are
proud to accept this distinguished title.” The Official
Best of travel program airs on
The Discovery Channel and
other major networks including ABC, NBC, CBS, and
Fox. Park West Gallery will
be spotlighted during a 30minute television special,
Official Best of Michigan,
scheduled to air in early July.
Founded in 1969 by Mr.
Scaglione, Park West Gallery
offers work by such Masters
as Picasso and Chagall, as
well as contemporary artists
Yaccov Agam, Romero Britto,
Peter Max and others through
its galleries in Michigan and
Florida, as well as art auctions on cruise ships and in
major cities. For more, visit:
www.parkwestgallery.com.
PA GE 18
7/5/11
4:24 PM
Page 1
ART PARTNERS’ VIP EVENT!
During good and bad eco- is. We believe the key to
nomic times alike “you have our success is that we treat
to strive to capture what our people well and offer
ever you can from guests them these events, putting
who come into the gallery,” us in a different category.”
says Mark Moran of Art Art Partners also hosts about
Partners Collectibles Gallery nine elaborate events at the
in Schaumburg, IL. “And if gallery each year.
you want to increase business as much as possible,
The clients that are invited
you have to do something to attend the expenses-paid
special.” On this note, Art event, Mr. Moran explains,
Partners is hosting its fourth are all Disney fine art fans,
annual VIP event August and are chosen based on
4–7, when it has invited 30 the amount they have spent
of its best customers to at- at the gallery and are great
tend a three-day event in company. “A minimum purCalifornia to experience chase is required, and we
“The Making of Disney Fine stress that we are not taking
Art” where they will be you on a vacation but an extaken “Behind the Mouse, perience of a life time to give
Where Dreams Come you the chance to purchase
True!” The event is being Disney fine art created eshosted by Collectors Edi- pecially for you as a onetions, Canoga Park, CA, time opportunity,” says Mr.
which holds
a number of
e v e n t s
every year
for galleries
and
their
clients.
Says
Mr.
Moran, ”We
have to give
our clientele
something
above and
b e y o n d
what they
dream of. “In the Garden” by Rodel Gonzalez, handYou can’t sit embellished giclée on canvas, edition of 95
back
on with a 20- by 16-inch image, retail $795.
your laurels
thinking they are going to Moran, a partner in the
buy it anyway.” He believes gallery business with his
his gallery survived the wife Val and Rosa Rotter.
Great Recession because Art Partners’ guests will
he and his partners went the enjoy cocktails on the Thursextra mile.
day evening with select Disney artists, watch a live
“Those of us who remain painting presentation, and
are doing so only because then see new original art
we changed with the times unveiled, followed by a visit
and adapted. You keep doing to a Disney artist’s home.
for your clients no matter The next day they watch the
what the economic situation printmaking process during a
“Treasures Untold (Mermaid)” by James Coleman
is a mixed media print on
canvas, edition of 40, 15 by
30 inches, retail $2,300.
tour of Collectors Editions
facility, Eclipse Studio. Collectors Editions’ Tim Dickson observes that when a
gallery’s clients watch the
printmaking process, discover its complexity, and
have the opportunity to interact with the artist, it helps
build a long term relationship
with the artist and their art.
Art Partners’ clients will also
tour the Disney Archives at
the Frank G. Wells Building
in Burbank, and the famous
“Hat” Building Animation
Studio. Dinner on one of the
evenings is at the home of
James Coleman whose Disney artwork is represented
by Collectors Editions. Together with Eclipse Studio,
Coleman is making available
a special print for the occasion. To reach Collectors
Editions, call (800) 736-0001
or go to: www.collectors
editions.com; for Art Partners: www.animationart.com
or phone (800) 650-2357.
A RT WORL D NEWS
MAY11-Acme-pg1:Layout 1
7/6/11
10:18 AM
Page 1
ACME’S NEW DISNEY ART PROGRAM
Acme Archives Limited, Bur- to stretch their imaginations program, Acme encourages
bank, CA, has launched the as far as possible with the them to use their own
Disney Limpersonal
ited Art Colstyle and inlection,
spiration.
featuring
“Several of
original and
our
artists
limited ediare truly comtion artwork
mitted to the
from
the
Disney procompany’s
gram
and
initial roster
characters,
of 20 artists
yet enjoy the
and offering “Double Trouble” by David Willardson depicting Daisy and
freedom to
production Donald Duck, is a serigraph on canvas. The edition of 50,
work on our
and inter- retailing for $900, is signed by the artist and hand numbered.
other
propretive
grams, such
styles of artwork portraying interpretive art programs as Star Wars or the Fox
many of the beloved Disney and anticipate that many Studios Features and TV,”
characters.
will cross over between the Mr. Demaline says. Disney
various programs as well.” Limited artists are Christian
Developed as a destina- With 20 established artists Riese Lassen, David Willardson, Walfrido, Schim Schimtion worldmel, Stephan Martiniere,
wide
for
Tsuneo Sanda, Greg McCulDisney
art
lough, Mark Cote, William
collectibles,
Silvers, G Mena, Jozza,
Acme’s new
Masey, Christian Waggoner,
program
and Melissa Suber. Acme is
works handlooking to add more artists
in-hand with
as time goes by.
its ongoing
Disney StuAt the end of 2010,
dio Art and
Acme expanded its Disney
Disney UnArt-work roster of artists,
derground
bringing on Lassen, Willardprograms.
son, Schimmel, and Sanda.
“The ultimate
The majority of the new
goal of this
program’s work will be
program is to
originals, with some limited
continue to
editions available on sebuild on and
lected pieces to be printed
expand the
on different mediums.
foundation of
integrating
“As Acme has grown
D i s n e y ’s
over the years and worked
iconic characto continue developing
ters
into
relationships with both
the fine art
the studios and artist/
arena through
animators, we have always
both originals Stephan Matiniere’s “Do You make Honey,
known that many of the
and limited Too?” featuring Winnie the Pooh is a giclée
artists not only have the
e d i t i o n s , ” on canvas in an edition of 195 ($695), signed
talent to do this type of
says Wayne by the artist and hand-numbered.
work, but were also looking
Demaline,
Acme’s vice president of in the Disney Limited pro- for a vehicle to do so.
Business
Development. gram, and nearly as many
“We encourage our artists in the Disney Underground
A RT WORL D NEWS
UNIQUE A RT AWA RDS
CEREMONY TA K ING
PL A CE IN MA NHATTA N
NEW YORK—Th e So c i et y o f
Un i q u e A r t i s t s is hosting the
first annual Un i q u e A r t
Aw ar d s to recognize the
most extreme and unique
artists and art forms of 2011.
The award ceremony, taking
place on Saturday July 16,
7 p.m. to 9.30 p.m., in Manhattan, is a move to advance
the society’s non-profit mission of promoting unique artforms, and to fill a void in the
art world. Winners will be selected in advance by a panel
of industry professionals, including Art World News Editor
in Chief Sarah Seamark, and
announced at the event. Art
categories are: Food Art, Ice
Sculpture, Sand Sculpture,
Performing Arts, and Painting.
During the evening there will
be live performances and
demonstrations; among them
magician Apollo Riego, Middle to Nowhere Sideshow
Freaks, and ventriloquist
April Brucker. Body art by
Danny Setiawan will also
be featured.
Sponsors include Brooklyn
Brewery, Montecristo Rum,
Montecristo Cigars, 3 Girls
Blogging, and VSY Designs.
For more information on the
ceremony taking place at the
Jerome L.Greene Space at
44 Charlton Street (at Varick
Street), contact Jacqueline
Simon, SUA director, via email at: [email protected]
or visit: www.suartists.org.
The ticket price is $100 that
helps pay for the event.
PA GE 19
MAY11-Acme-pg2:Layout 1
7/6/11
PPFA CONVENTION
MOVES TO L A S VEGA S
IN J A NUA RY 2012
JACKSON, MI— PMA
In t er n at i o n al has announced
that the Pr o f es s i o n al
Pi c t u r e Fr am er s
A s s o c i at i o n (PPFA ) has
moved its annual convention
to Las Vegas for January
2012. The convention and
certification programs will not,
however, co-locate with the
new PM@CES show.
“The move of location and
time is one that is convenient
to a large portion of our membership and takes place after
the busy holiday season,”
says Mark Klostermeyer,
MCPF, owner of Design
Frames LLC, Falls Church,
VA, and president-elect
of PMA.
“It will be a place where
retailers and suppliers can
gather—sharing new ideas
and building networks that
enable our businesses to
grow. The convention is always filled with fresh ideas
and creativity—from leadership events to certification
programs and the International Framing Competition.
But most important is the opportunity to get back together
with industry friends and colleagues, enjoying our time together while celebrating the
talents of our profession,”
he adds.
“And January is the perfect
time to get away from the
shop after the busy holiday
season, relax a bit in a terrific
resort city, and recharge your
creative mind as you soak up
all the new ideas the people
in our industry have to offer.”
For further information,
telephone the PPFA at
(800) 762-9287 or visit the
website located at:
www.pmai.org/ppfa/.
PA GE 20
10:21 AM
Page 1
ACME
We are very honored and
proud of those artists that
have stayed with us
over the years and
who have become a
part of this program. It
will be their talents
that continue to grow
and expand this collection on to the
worldwide stage.”
ity to cross over so it can be
tricky as to where we position some work.”
The retail price range for
$3,000. Originals retail from
$3,000 to more than
$50,000. “Our goal with this
collection is to ensure that
collectors of all incomes
have access to their favorite Disney characters
in these exciting new
works,” Mr. Demaline
says.
Retail prices for Disney
Studio Art go from $35 for
limited edition 2-D collectibles to $20,000 for
originals. The price range
for the Disney Underground’s interpretive artwork is $250 to $1,295.
The work is sold through
fine art galleries worldwide, as well as at Disney
Resorts and on cruise
ships.
The initial Disney
Studio Art collection
was launched by
Acme in 2006 at San
Diego Comic Con,
and in 2009, they debuted Disney Underground, a brand of
interpretive fine art.
With Disney Limited
Art Collection, Acme
“To protect the artist,
chose the name care- “Stitch and His Fishy Friend” by
collector, and the industry
fully. “We wanted to Disney Limited Art Collection artist
as a whole we initially keep
create a name for the Melissa Suber is available as a limited
our limited edition sizes
collection that would edition giclée on canvas.
low. That said, if there is a
define it not only as a
piece that we feel is going
Disney product, but as a the Disney Limited Art Col- to be very popular based on
Disney product that is worth lection is from $150 for an artist’s previous history
a second look—as
with a certain character or
well as being worth
theme, we will create differthe time and money inent editions at certain price
vested to acquire a
points to ensure collectors
piece of artwork from
at all levels will have access
the collection. Each
to the piece. We currently
piece that is considhave some editions with
ered for the Disney
a max of no more than
Limited
Collection
50 pieces which collectors
must have specific eltruly appreciate.”
ements of character
and quality as the colAcme has been working
lection is considered
hand-in-hand with the
fine art,” Mr. Demaartists to give them the
line says.
freedom of interpretation.
“The more an artist com“When comparing
mits to this program, the
the Limited Collection
better the artist brands
with the Underground
their name with these
collection it is obvious “Feared Antagonist” by Greg McCuliconic and legendary charthat the Underground lough is a giclée on canvas in an edition acters which in turn makes
pieces have a different of 250, retailing for $900, and signed by the program and the defeel and push the enve- the artist and hand-numbered.
mand for the artwork that
lope a bit more on the
much more popular.” Teleinterpretation of the charac- smaller prints on paper, un- phone (818) 252-1500 for
ters. That said, there are a signed, to limited edition more information, or visit:
few pieces that have the abil- canvas pieces priced up to www.acmearchives.com.
A RT WORL D NEWS
MAY11-AAF page 1:Layout 1
7/5/11
5:12 PM
Page 1
AAF SEES $2.2 MILLION IN SALES
The spring outing of the
Affordable Art Fair in New
York City saw sales of $2.2
million, and attendance of
10,500, including 3,000 at
the preview party. The fair,
produced by Will Ramsay of
Will’s Art Warehouse in
London, featured 70-plus galleries from the U.S., U.K.,
Europe, Japan, and elsewhere offering art that was
mostly priced below $5,000
and with a ceiling of $10,000.
A number of participating
galleries are regulars on the
American show circuit, such
as Woolff Gallery of London,
owned by Nick Woolff who
has exhibited many times at
AAF New York, and was just
recently at Art Chicago, Art
Miami, and also at the Houston Fine Art Fair. About 30%
of his revenue now derives
from overseas. “We have a
pretty good following here in
New York,” he said. “Art
Chicago was really good,
but obviously the art in that
is not affordable. The Hamptons also has a very good
fair; the hotels are very expensive but it’s an enjoyable
place. At our London gallery
we are constantly shipping
to visitors from abroad; in
the last week it was to
Switzerland, Australia, and
Italy; that gives you an idea
of how London is.” Selling
well was his Swiss sculptor
Marcus Egli, known for his
small aluminum figures that
are available individually and
in groups, beginning at $160
for one person.
Likewise for Quantum
Contemporary Art, a London
gallery specializing in figurative, accessible and affordable art. Said co-owner Tara
Williams, “We did the first
AAF in New York in 2001 and
have been here every year. It
A RT WORL D NEWS
works out very well. We did
Art Chicago last week and
came on to this. We also ex-
to art like no other; it is
friendly and people want to
find art that they connect
Nancy Cohen, center, who created the 48-foot long installation, is joined by Kat Griefen, left, and Kristen Accola,
owners of the new Accola Griefen Gallery in Chelsea.
hibit at the Toronto TIA Fair,
AAF in Singapore, and at
Art Palm Beach. Among the
work attracting interest at
Quantum was oil and mixed
media on aluminum work
by Stiliana Alexieva of
Bulgaria that sells for
$5,000 to $7,500.
with. They don’t come to talk
‘investment.’”
But not everyone was
having an easy time. Regina
For first-time exhibitor Kristen Accola of
the newly formed Accola Griefen Gallery in
Chelsea, the show has
been good. “We have
sold quite a few
pieces.” She took
booth space in the
newly introduced section, artxwomen, with
nine galleries exhibiting
work solely by women
artists. “We like the phi- Victoria Kovalenchikova from
losophy of this fair, that Amsterdam, a first-time exhibitor
everyone should be at the fair, with her oil painting
able to afford art. The entitled “From Nowhere.”
press is always talking
about big ticket art, but most Held of New Grounds
art is not at that level. This Gallery of Albuquerque, NM,
fair says, ‘You, too, can own
art.’ It gives people access
EXPOSITION CHICA GO
COMING TO NAVY PIER
IN THE FA L L OF 2012
CHICAGO—The inaugural
Ex p o s i t i o n Ch i c ag o debuts
September 19–23, 2012,
at Navy Pier. Produced by
the newly formed A r t
Ex p o s i t i o n s L L C, headed by
Tony Karman, president and
director, the fair will showcase
up to 100 international art
galleries presenting a curated
mix of contemporary and
modern art, design, and new
mediums. Mr. Karman has
been active in the civic, business, and cultural communities of Chicago for nearly 30
years and was vice president
and director of Art Chicago for
four years to 2010. Under
Mr. Karman’s leadership, Art
Expositions has formed a
strategic partnership with
Mark Lyman and Michael
Franks of Th e A r t Fai r
Co m p an y who bring many
years of experience producing international arts and antiques fairs. The alliance
brings operational support
and patron services to the
show, including The Art Fair
Company’s 12-foot walls,
lights, and equipment. Says
Mr. Karman, “This is an
exciting time for Chicago.
With our foremost cultural
institutions, innovative technology sectors, internationally
renowned restaurants, music
and theater, and a new
Mayor, Richard Daley, who is
strongly committed to the
arts, it’s the right time for us
to launch a new contemporary art exposition for our
city.” Rhona Hoffman of the
Chicago gallery of the same
name, adds, “Navy Pier
holds many great memories
for the international art world.
Having a new fair on there
at this time will serve artists,
dealers, and collectors very
well.” For more on the show,
call (312) 428-3094 or visit:
www.expositionchicago.com.
PA GE 21
MAY11-AAF page 2:Layout 1
7/6/11
SA MUEL OWEN GA L L ERY
OPENS ON UPSCA L E
GREENWICH AVENUE
GREENWICH, CT— L ee and
Ci n d y Mi l azzo , who operate
Poster Conservation Inc. in
Stamford, CT, and also ran a
Pop Up Gallery in New
Canaan, CT, for a while, have
opened Sam u el Ow en
Gal l er y on the retail destination of Greenwich Avenue in
Greenwich. “We tested the
waters in New Canaan and
did so well that we decided to
take the next step and open a
gallery in Greenwich where
we live,” says Mr. Milazzo.
“The exposure on Greenwich
Avenue can’t be beat. The
clientele is fantastic, and
there’s a lot of tourist traffic,
too.” Over 300 attended the
June opening, “and we sold a
bunch of pieces which is always fun.” Artwork includes
vintage posters, photography,
prints by To d d L i m , and blue
chip art by A n d y War h o l and
J ean Mi c h el B as q u i at , with
prices from $200 to “tens of
thousands.” Call the gallery at
(203) 422-6500 or: www.
samuelowengallery.com.
R OC K W E L L A R T A N D
FRA MING MOVES
WESTPORT, CT—Ro c k w el l
A r t an d Fr am i n g, with seven
locations around Fairfield
County, has moved its Westport location across the street
to a more visible storefront,
overlooking busy Post Road.
With a more home-like showroom, the new space is larger
allowing for more work to be
displayed. Gallery owner and
president St ep h en Ro c k w el l
Des l o g e also owns galleries
in New Canaan, Fairfield,
Stamford, Ridgefield, and two
in Wilton. The new address
is: 236 Post Road East,
Westport, CT. Phone (203)
227-1800, or go to: www.
rockwellartandframing.com.
PA GE 22
10:01 AM
Page 1
AFFORDABLE ART FAIR
felt the show could have
been better and that people
were hesitant. However, because of AAF’s rules that an
exhibitor who takes part in
both the spring and fall
shows in New York must
show work by different
artists so that the fairs look
fresh, she could not bring
her two best artists to this
event. “Because I did the
October fair, I had to bring
different artists. You have to
have two sets of artists for
each fair. I sold more in Albuquerque this week than I
have sold here. Every gallery
has a cash cow, and for me
it is two Japanese artists
who previously made up one
third of all my sales here.”
In part, because of the
rule that a gallery must show
the work of different artists,
Stricoff Fine Art of Chelsea
did not exhibit at the fall
event. “It is hard. We have
to make a choice,” said the
gallery’s Michel Vandenplas.
“You can’t bring anything in
the range of $10,000 to
$20,000 and on top of that
you have to have a fresh
roster of artists. So we think
the spring fair is probably the
best of the two; it is usually
a good show for us with
great contacts and they
come to Chelsea afterwards.” Stricoff Fine Art has
been an exhibitor at the fair
for seven years, and that,
says Mr. Vandenplas, predisposes people to buy from
the gallery. “This show has
been a positive contribution
for us. It is also nice to have
a low key, down-to-earth and
unpretentious show.”
A survey of the fair attendees revealed that 72%
were female; 81% have no
children under 18; 36% have
an annual household income
of $150,000 or
more and 51%
have an annual income of $300,000
and more; 56%
hold a degree
above a four-year
degree; 80% come
from the tri-state
area; 53% go to a
museum weekly or
a few times a
month; 82% have
bought art in the
past; 55% have
purchased a work Inga Krymski of Sixty One Gallery in
above $1,000; and Amsterdam with “Cherry Blossom,”
87% rated the qual- left, 27 1/2 by 31 1/2 inches, $2,200.
ity of the art at the
fair as good to excellent.
the fair, benefitted the Children’s Cancer and Blood
AAF partnered with two Foundation.
online collecting sites, ArtStar and Little Collector, to
The AAF originated in
create several educational London, England, and holds
aspects of the fair, including shows worldwide, including
children’s programming, an a spring and fall event in
on-site artist studio, and col- New York City; and now for
lecting talks. Artstar is a the first time, AAF plans to
newly formed online entity, hold a show in Los Angeles
offering originals and prints, in January 2012. This fall,
Don Porcella of Brooklyn, NY, with his hand-made pipe
cleaner sculptures, based on members of the art world.
that partners with artists to
give them an opportunity
to offer their work in an affordable medium and reach
new collectors. A silent auction, held during the run of
AAF takes place in New
York at 7 West, September
22–25; AAF Los Angeles is
scheduled to run January
18–22. For information, visit:
www.affordableartfair.com.
A RT WORL D NEWS
JUNE11-Arnot page:Layout 1
7/5/11
4:17 PM
Page 1
GUY DESSAPT’S NEW YORK CITY!
Impressionist painter Guy
Dessapt, who lives with his
family in France, spends
much of his time traveling between New York, Paris,
Saint-Tropez, and Tokyo, providing him with constantly
changing sources of visual inspiration. His newest paintings, just received by Arnot
Galleries, his exclusive representative in the United
States, are of New York, a
city Dessapt loves. Earlier in
his career the artist worked
for seven years in New York,
exploring a variety of styles
and techniques. Today, Dessapt merges visual experience
from his travels, even from
photographs of the cities he’s
partial to, with his striking impressionist style. Indeed, his
new series of New York City
paintings is based both on his
memories of living here and
photographs that Peter and
Vicki Arnot, co-owners of
Arnot Galleries in Manhattan
recently took for him of
scenes in the city, including
Central Park.
Says Mrs. Arnot, “New
York City has always been a
compelling subject; there is
nothing nicer than New York
in the spring, summer, fall,
and winter. And the way that
Dessapt is able to capture
the seasons is so interesting
and refreshing.” His new
paintings are “New York 5th is why, together with Guy,
Avenue (Bryant Park),” 24 we are always coming up
by 20 inches; and “New with new subject matter.” To
York Central
Park
Autumn
( B o w
Bridge),”
20 by 16,
both shown;
“New York
Central
Park, the
Lake in Autumn (Bow
Bridge),”
20 by 24,
shown
in
New Art; “New York Central Park Autumn (Bow
and “New Bridge)” by Guy Dessapt is an oil painting
York Cen- measuring 20 by 16 inches.
tral
Park
The Bethesda Fountain,” reach Arnot Galleries, tele24 by 30 inches. “People phone (212) 245-8287 or
from all over the world love visit: www.arnotart.com.
New York,
and many
like to collect
New
York paintings. New
York is always
in
everyone’s
heart with
its
24-7
lifestyle. It
offers such
a beautiful
combination
of city and Guy Dessapt’s “New York 5th Avenue (Bryant
parks; that Park)” is an oil on canvas, 24 by 20 inches.
Fernando Luis Alvarez Gallery Helps Kids Love Art
In an effort to encourage
everyone—including children
—to learn to love and own
art, the Fernando Luis Alvarez Gallery in Stamford,
CT, recently held a show titled, “Be(Come) A Collector: New Works <$999.”
The gallery offered an open
line of credit and/or a payment plan to everyone, even
A RT WORL D NEWS
children. “What we realized
is just how deeply these kids
care about art, and how they
wish they could own a piece
of their own,” says the
gallery’s communications director Rebecca Hansen.
“We’re working with kids
and their parents to set up
a payment plan (allowances,
birthday money, parent-
matching gifts, etc. can all be
contributed to owning the
artwork). It allows them to
not only learn about art and
nurture a passion for it while
they’re still young, but also
instills a sense of creative
ownership and responsibility.” Phone (888) 861-6791
for further details, or visit:
www.flalvarezgallery.com.
SCUL PTURE IN THE PA RK
IN A UGUST DRAWS 170
INTERNATIONA L A RTISTS
LOVELAND, CO—On August
13 and 14, with the Rocky
Mountains as a backdrop, the
Loveland High Plains Arts
Council will host the 28th annual Sc u l p t u r e i n t h e Par k
show and sale at Benson
Sculpture Garden. Over 170
artists working in bronze, ceramic, glass, metal, stone,
and wood will display over
2,000 pieces of modern, traditional, and abstract sculpture at this juried show.
Shown is “The Uptown
Skunk” by Loveland sculptor
Ellen Woodbury. Made of
Portoro marble on granite, it
measures 15 1/2 by 11 by 7
inches, ($3,000). For show
details: www.sculptureinthe
park.org; for Woodbury’s
work, e-mail: ellenwood
[email protected] or: www.
ellenwoodbury.blogspot.com.
20TH A NNUA L L OVEL A ND
SCUL PTURE INVITATIONA L
SHOW IN A UGUST
LOVELAND, CO—The L o v el an d Sc u l p t u r e In v i t at i o n al
takes place August 12–14
under tents beside Lake
Loveland. Some 225 sculptors will display thousands of
works of art from miniatures
to monuments in bronze,
stone, metal, glass, and
mixed mediums. Visit: www.
lovelandsculpturegroup.org
or call (970) 663-7467.
PA GE 23
JUNE11-Asencio page:Layout 1
7/5/11
CA L L FOR GA L L ERIES TO
PA RTICIPATE IN
INDUSTRY SURVEY
SAN DIEGO—A nationwide
survey is being conducted by
Cr o w n T h o r n P u b l i s h i n g
among sales consultants and
those gallery owners and directors who work on the
gallery floor, to determine
trends in the industry. “We are
doing this to help the industry.
I feel we need to know what is
going on,” says Mrs. Thorn,
co-owner with James Thorn
of three San Diego Exclusive
Collections Galleries, as well
as the publishing company.
The survey, that is being conducted in a completely confidential manner, seeks to
determine demographics
such as gallery location, the
source of customers coming
to the gallery, their age group;
the age group of consultants,
and more.
The idea, says Mrs. Thorn, is
to see if trends exist in categories of art that sell in certain areas; if the age of art
consultants and how long
they have been selling art has
any bearing on the age of the
customers they sell to, and
who that buyer is. The survey
is also looking to see if there
are trends in the print market:
What percentage of prints to
originals are being sold?
What edition sizes sell best?
How much of a factor is it if
the print is embellished or the
artist famous? By early June,
50 surveys had been
returned. “There is quite a bit
of diversity and we also are
seeing patterns, and that is
what we are looking for.”
The deadline to return the
survey is the end of August.
To participate, go to:
www.survey monkey.com/s/
GalleryProfessionals.
To access results of the
survey, send a request to:
[email protected].
PA GE 24
4:30 PM
Page 1
ASENCIO: LONDON CALLING!
When an artist reaches criti- formance. In Mr. Thorn’s Asencio is working towards
cal acclaim in their own words, “It had all the makings his next major show, this
country, it is hard to contain of a Hollywood red carpet time on native soil in San
the artwork to one geo- event!” In three hours, 11 Diego, where at least 15
graphic region. Such is the paintings and nine limited edi- Asencio originals will be uncase with artist Henry Asen- tions were sold, representing veiled in August at Exclusive
cio, observes
James Thorn,
co-owner
with RuthAnn of Crown
Thorn Publishing and
three
San
Diego Exclusive Collections Galleries.
The
artist’s work
has been exhibited in the
U.K. since
2003, but this
year marked
a very special event for Asencio’s “Resolution,” left, and “Chaos” are published by Crown Thorn
Asencio. A Publishing as giclées on canvas, editions of 195, 15 by 20, $800 each.
prominent
Mayfair gallery in the heart approximately $250,000 in Collections Galleries’ Fashof London’s gallery district, total sales to collectors from ion Valley location. The
Clarendon Fine Art Gallery, all over the U.K. Simon Pitts, artist’s newest collection inscheduled a one man show, a reporter from the BBC, and vestigates the relationship
“Reflection,” for Asencio his film crew documented the between man and woman in
that had been a year in the entire night’s festivities. “The “Solace in the Midst of
making. Well over 300 col- love and appreciation for Chaos.” Two limited edition
lectors and fans attended an Asencio’s art by all the collec- prints from the collection are
opulent champagne recep- tors filmed tonight was over- shown here, “Resolution”
tion for his “one night only whelming,” stated Mr. Pitts.
and Chaos.” To reach
artist appearance” when he
Crown Thorn Publishing, call
met with collectors and parNow, with this significant (619) 895-3027 or: www.
ticipated in a live painting per- U.K. exhibition behind him, crownthornpublishing.com.
PRINT MARKET
new limited edition giclée
prints of the work of Chicago
artist Michael Cheney.
Another selling point is keeping edition sizes small and exclusive. “Overall, edition sizes
have gotten smaller,” says Ms.
Kasprzyk. “People enjoy owning a small edition print when
collecting or investing in prints.”
Some of the challenges
facing the print industry
today are part of the fallout
from the recession. “The Internet and the recession,
both made a difficult situation
worse,” Mr. Blazar says.
“The whole ‘being shopped’
phenomenon, where consumers can go online and
find a piece of art being sold
for less money caused
problems. No longer did they
rely on their local art gallery.
And this brought out some
ugly business practices in
an effort to stay afloat.
There were plenty of stories
of gallery owners being desperate and discounting to
almost nothing just to make
a sale.”
This, Mr. Blazar continues,
has created a gun-shy mentality when putting money out
A RT WORL D NEWS
MARCH11 L-J Framing Part 3 page 1:Layout 1
7/5/11
4:42 PM
Page 1
CUSTOM FRAMING FASHIONS
Custom framing designs can
be hot! They relate to trends
and make a fashion statement, as shown when Larson-Juhl hosted a Framing
Fashion Show in Las Vegas.
Greg Perkins continues his
article describing how custom framers can add excitement and relevance to their
frame designs. In previous issues he focused on the Little
Black Frame and Color. Here
he presents the themes of
Eco-Chic and the American
Spirit.
Eco-Chic
In many parts of the U.S. and
the world, green is the new
black! More consumers are
seeking out products that are
environmentally friendly. Larson-Juhl has a long history of
reforestation, celebrating its
20th anniversary of tree
planting
this
year.
To date, it has planted
nearly 400,000 trees, mostly
through the Global Releaf
Foundation. Larson-Juhl is
also the first and only moulding vendor to earn the forest
friendly trifecta of FSC, PEFC
and SFI certifications.
Forest Friendly: The first
Eco-Chic framing category is
Forest Friendly. This design,
at the top of page, is forest
friendly because the moulding used is from an FSC certified moulding collection
called Cascade. Currently
Larson-Juhl offers 57 PEFC
mouldings; 26 FSC mouldings and 59 FSC matboards,
with numbers continuing to
grow as new products are
introduced. This example
shows that whether you
want to frame “the family
tree” or simply create a
unique frame design, you can
do it by hanging pictures on
a small branch, with each
A RT WORL D NEWS
Reuse: For those of
you who order length
moulding, here’s a cool
idea to customize a
frame. If your customer wants to update
their framed mirror,
rather than starting
from scratch, you can
reuse their existing
frame and revitalize it
by covering it with
straight cut pieces of a
new moulding. In the
example shown below,
Forest Friendly: The mat is B878559 we painted all of the
exposed edges black
Victorian Cameo; the
for a finished and proreverse cut fillets on mat are
Cascade 104101; the upper mould- fessional look. The
ing is Cascade 501101. (This mould- moulding pieces are
ing was attached to the lip of the
held in place with
moulding behind it); and the lower
Epoxy glue. You have
moulding is Cascade 204101.
opportunities to reuse
so many things in your
photo becoming a special business. The old frames
ornament on the tree. Each you salvage can be put to
good use by donating them
to a local school art program. If your customer has
an antique, special frame
that has been passed down,
she can easily mix it in with
the new custom frame designs you’ve created for her
to put together an eclectic
wall grouping.
Andy Littig, Larson-Juhl
marketing, displays a frame
that could be donated
because it is outdated and
in poor condition. The base
frame is made of 3-inch
straight cut pieces in
Petite II 334135, 334136,
and 334137.
picture is attached securely
to the background mat, but
appears to be suspended
from the string tying them to
the branch.
Repurpose: When a customer asks you to reframe a
piece, suggest that they can
repurpose the old frame by
allowing you to turn it into a
serving tray, see next page.
For a nominal fee you can
add handles and a fabric
insert, as shown, using a
repurposed, PEFC-certified
Biltmore frame that previously had art in it for a different project.
It salvages something
your customer invested in
previously and gives you an
added sale. You can also recontinued on page 26
B A R N W OOD N E W F R OM
D E C OR M OU L D I N G A N D
SOUTHERN MOUL DING
KENNESAW, GA—Dec o r
Mo u l d i n g and So u t h er n
Mo u l d i n g introduce
B ar n w o o d , a distressed
moulding in four rustic colors:
white-wash, black, grey, and
rust. Available in three sizes,
1, 1 1/2, and 2 inches, the
moulding is designed for
many types of art including
animals and landscapes, as
well as mirrors. The corner kit
reference is: #CS-BARN. A
180-page moulding catalogue
is also available. For information or to request a copy of
the catalogue, call (800) 9371055 or visit: www.decor
moulding.com or: www.
southernmoulding.com.
EPSON EXPA NDS MA RK ET
FOR ITS PRINTERS
LONG BEACH, CA—Ep s o n
A m er i c a has announced it is
expanding its sales of Epson
Stylus Pro 7700 (24-inch,
$2,995) and 9700 (44-Inch,
$4,995) series printers to
more markets. “The list of
technological advancements
that Epson engineers have
incorporated into these printers is impressive, but equally
important is that the products
are easy to use,” says Reed
Hecht, product manager. For
details, go to the website:
www.proimaging.epson.com.
PA GE 25
MARCH11 L-J Framing Part 3 page 2:Layout 1
7/5/11
4:50 PM
Page 1
FRAMING FASHIONS
FRAMING FASHIONS
purpose all kinds of other
things, turning them into
Repurpose: When reframing, it’s a good idea to
suggest to the customer
repurposing the old frame
as in this tray made of
Biltmore 622830 moulding.
“art” for the wall. For example, take a horseshoe, a
piece of jewelry, or an old
ceiling tile and
frame them as
unique conversation pieces. You
can also promote
framing hobby-related items like
stamps or coins
or collectibles like
plates or figurines.
People love to surround themselves
with unique items
and things with
special meaning.
in Berkeley, CA,
takes this seriously
and looks for other
ways to be more
eco-friendly in her
frameshop. For the
recycling bin they
chose
to
use
mending plates to
attach the frames
together. This same
concept can also
be used to create a
photo cube. By
substituting hinges
for the mending
plates, you can also
frame a series of
photographs that
stand on a shelf or
build a room divider screen.
Reframe: Another type of
recycling is taking existing
Meg
Lange,
LarsonJuhl
marketing,
with a
framed
recycling
bin.
Inner
moulding,
Sorrento
318911;
outer
moulding,
Sorrento
418911.
from them. They may have
a favorite piece of art sitting
in a closet because the
frame was damaged in a
and damaged frame;
this
was
given a new
life when it
was
reframed. In
this case
the
new
frame actually helps
restore the
period feel
since the
damaged
frame was
an inappropriate style
from
the
1980s. Reframing also gives you
an opportunity to design
using materials, like conservation glass and Artique
Recycle: Making This wedding photograph was housed in, at left,
a recycling bin out an existing frame that was outdated and in poor condition. At right, is the photo reframed: The moulof picture frame ding is Dresden 638120; the mat is C1583 Olde Tan and the fillet, Dresden 138120, fits inside mat.
moulding is a bit
far-fetched, but it is
a good lead in to talk about framed items and reframing move or doesn’t coordinate conservation matboards.
the importance of doing them for a new look. By pro- with their current décor.
This helps the environment
what you can to recycle in moting a Reframe service
by using and selling
your shop. Kirstie Bennett to your customers, you Shown above, left, is a wed- frame designs that are
of The Framer’s Workshop can gain additional business ding photograph in a dated long lasting.
PA GE 26
A RT WORL D NEWS
MAY11 Unity NEW page:Layout 1
7/5/11
4:58 PM
Page 1
LUXURY RETAIL
CONSUMER CONFIDENCE: MIXED SIGNALS
Mixed signals: That is what
the latest Unity Marketing
quarterly survey of affluent
consumer confidence delivered for the first three
months of 2011. On a positive note, the Luxury Consumption Index (LCI) rose
6.7 points, the highest rate of
growth since first quarter
2010, to reach 82.8 points.
However, today the LCI still
stands below its post-recession high of 86.9 points reached in January 2010. Tempering marketers’ enthusiasm for the return of the luxury consumer market is the
fact that spending on luxury
by the affluent consumers
surveyed—those with household incomes of $100,000
and upward—was basically
flat from the previous quarter
and 4.1% less than reported
in the first quarter of 2010.
Commenting on the conflicting results of Unity Marketing’s latest Luxury Tracking Survey conducted over
one week in early April
among 1,321 luxury con-
55%), Pam Danziger, president of Unity Marketing,
Stevens, PA, says, “There
is a lot of ‘noise’ out there
about the return of the luxury market. I am advising my
clients not
to believe
everything
The rise in the Luxury
they see or
Consumer Index reflects a
hear. While
noted reduction in market
the worst
may be bepessimism. Yet, when
hind
us,
that is coupled with a
there
are
flatlining of luxury consumer still worrisome trends
spending, the indication
brewing in
is of some uncertainty and
the market
possible market volatility.
for luxury.
For example, the rate
sumers (average income of change in luxury con$287,200; median net sumers’ spending peaked
wealth $897,000; age 45 between the second and
years; men 45% and women third quarter 2009. Since
PUTTING THE ‘LUXE’ BACK IN LUXURY
A new book by Pam
Danziger, Putting the Luxe
Back in Luxury, How New
Consumer Values Are Redefining the Way We Market
Luxury, is due for release
later this year. Published by
Paramount Market Publishing, the book will examine
what the next decade holds
for luxury marketers, and
how the affluent shopper will
adapt in the post-recession
environment. It will also profile luxury marketers and
service providers that are
poised to take advantage of
A RT WORL D NEWS
the new opportunities they
will find in this new decade.
As Ms. Danziger notes,
the Great Recession of
2008 changed the luxury
market forever. That is when
the luxe went out of luxury.
Affluents learned to say
“no” to the allure of luxury
brands. They quit their indulgent lifestyle and learned
new ways of shopping that
gave them more for less.
Putting the Luxe Back in
Luxury examines the recession-ravaged luxury con-
sumer market and gives luxury marketers insights and
strategies that are designed
to put the luxe back into
their marketing in order to
attract today’s newly resistant luxury consumer back to
their brands. Ms. Danziger,
president of Unity Marketing, is author of several leading books on understanding
and marketing to the luxury
consumer,
To read more about her
upcoming book, visit: www.
unitymarketingonline.com.
then the rate of change has
steadily slowed, which indicates that much of the pent
up demand for luxury goods
that built during the worst of
the recession has already
been released. Spending on
luxury is likely to flatten out
over the coming quarters
unless there is a dramatic
improvement in the economy overall, which seems
doubtful.”
Commenting on the latest
luxury consumer survey results, Tom Bodenberg, Unity
Marketing’s chief consumer
economist, says, “This quarter’s rise in the LCI, but with
luxury consumer spending
flatlining at the same time,
signifies a great deal of
uncertainty and market demand volatility. The rise in the
LCI (highest in the past year)
reflects a noted reduction
in market pessimism. However, this has yet to fully
translate into increased demand.” He believes that although there is a slight yet
continuous increase in the
index over the past twelve
months, the rate of growth of
the index will not pick up unless there is a sustained economic recovery.
For more on the latest
Luxury Consumer Tracking
Study, call (717) 336-1600
or e-mail: pam@unitymarket
ingonline.com. For more details about her new book,
see article at left, Putting
the Luxe Back in Luxury.
PAGE 27
MAY11-Sales T NEW page 1:Layout 1
7/6/11
10:25 AM
Page 1
SALES TRAINING
YOU HAVE TO BE SEEN AND HEARD!
by Todd Bingham
For over 30 years I’ve been
watching this business and
its fits
a n d
starts.
I’m a little more
on the
sidelines
now, but
I can attest that Todd Bingham.
the view
from here is familiar. The
contest is still fought “between the twenties” as the
old football adage goes.
The tremblors of the Great
Recession, as it’s now officially called, were indeed a
little louder and more scary
than I’ve seen before, but
the dynamics are the same.
Sure, galleries have been
finding it a tough go. Some
closed their doors. But so
have they always, when
things got dicey.
Here’s what I know: People still buy art. Galleries still
sell art.
And you well may ask, “Is
this just memory lane, or do
you have any substantive
suggestions?” I’m not sure I
do have any suggestions
other than this: We should
take a look at what the guys
are doing, and have done,
who are still in business and
paying their bills. Or even,
(dare we say it?) those who
are doing well, right now as
the recovery takes hold.
PA GE 28
Over the years I’ve noticed something that is
seemingly predictable in a
“belt-tightening” economy:
Dealers shrink, if not entirely eliminate, their budget
for two things: Advertising
and sales training.
I think that dealers who
do well in trying times use
this rationale: They reason
that if they were to assign a
value to the entire sphere of
business in a given gallery’s
locality and then call that
value 100% in good times,
and then say that in poor
economic times, that metric
would be reduced by a per-
position to buy art. But
there are those galleries
who have reasoned correctly that if they reduced
their advertising and training
efforts using a percentage
equal to that reduction in
opportunity, i.e. from the
100% to 55%, then they
would have only succeeded
in contributing to their own
demise.
way.) I know this is a sore
subject, and certainly this
cast of characters is not one
for us to emulate, but consider what the banks did
right after the crash: Most of
them started aggressive advertising campaigns. (Now
you may argue that they sure
did it with our money. And
you would be right, but that’s
another discussion.)
So, since they knew that
their competition was probably and predictably reducing (or even eliminating)
their ad and training budgets, then the forward-thinking dealers have been
In theory, though, we can
learn from how the banks
and lending institutions
responded: They didn’t let
up on the gas, they put
the pedal down. Most of
their ads were an effort
in damage control. But
advertising even when one’s
reputation is sullied, still
keeps the name in front of
the customer. It’s an inversion of values, admittedly,
but when one considers
how little advertising time
it actually takes to turn a
company’s negative reputation into that of a positive,
one can appreciate the
power of advertising in trying times. Look around at
some of the major players:
In most industries, the ones
that have survived have
been doing two things:
Being aggressive about presenting themselves and
their product or service, and
being aggressive about customers they do have—that
is to say, those 55 people in
your community who are still
Forward thinking dealers have been
rewarded, even when cash flow is tight,
by redoubling their marketing and
training efforts and making an even
more concerted attempt to reach those
people who are in a position to buy art.
These efforts are what bring the
customers back into the gallery.
centage, say 45%, then that
still leaves a value of 55% to
be fertile opportunity.
Put another way: If before
(the economy fell off a
cliff) there were 100 people
in the community who were
in a position to buy art,
45 have gone missing, but
that means there are
55 people who are still in a
rewarded by doing something contrary—not reducing, but rather redoubling
their efforts and making an
even more concerted attempt to reach those 55
people who are in a position
to buy art.
(This rationale seems to
be used by wholesalers,
as well as retailers, by the
A RT WORL D NEWS
MAY11-Sales T NEW page 2:Layout 1
SALES TRAINING
in a position to buy art. They
come into your place of
business. And what happens to them? Are they
greeted by a temporarycollege-student-intern who
knows nothing about art and
even less about your gallery
but whom you hired because your racehorse salesperson quit and moved to
Park City? Are they moved
to acquire a work of art from
your gallery by someone
who isn’t really sure how the
artwork is made and doesn’t know what the word
“closing” refers to?
A RT WORL D NEWS
7/6/11
10:33 AM
Page 1
...the Tough
Get Going
I know, it’s easy for me to
say because I’m not in retail
anymore. But believe me,
I’ve been there. And I won’t
say that ’81 was as tough
as this last downturn was,
but it was close. When it
gets like that, and even
when we’re coming out of it,
we have to be better,
quicker, and more aggressive than the gallery down
the street. And continuing
to cut back on training and
advertising could be tempting
if the cash flow is still tight.
But be sure not to withhold
from those things because
they are what bring the customers, such as they are,
into the gallery.
And once there, you’d
better be prepared to sell
them. There are lots of people who are competing for
that customer’s attention and
they know it. So whatever
we thought was effective before in terms of a sales experience for our customer, now
has to be “rethunk” because
chances are it won’t be
enough in today’s climate.
We still have to be about
service and value, but to
make a decent case for a
sale these days takes a lot
more effort and skill. I don’t
think that it’s a matter of
price, necessarily. Sure, I
know, when the economy is
difficult, people who are in a
position to buy are sometimes in a predatory mind
set; but not all of them. And
even those customers who
are can still be sold—but not
without training.
Todd Bingham has been
writing for Art World News
since 1996. In cooperation
with AWN, he has written
eight books on selling art in
a retail art gallery. Call him
at (760) 806-7699 or: www.
toddbinghamfineart.com.
PAGE 29
JUN/JUL11-news- page 3:Layout 1
7/5/11
3:18 PM
Page 1
PRINT MARKET
PRINT MARKET
Park West Gallery, Southfield, MI, believes in offering
a variety of edition sizes to
appeal to different collectors. “In general, I believe
that the more exclusive you
can make something, the
better. That being said, a
larger edition size typically
allows for a lower pricepoint and may help introduce the works to more
people. A smaller edition
However experienced a
publisher is in choosing an
image for reproduction, its
success is inevitably determined by the market. “Over
a 12-year span I can look at
the editions I produced and
say ‘this was good’ and
‘that not so good;’ there is
always a bell curve, as in
life. There are those I sold
out quickly, and those I didn’t. But every print I made, I
daunting, you have to put on
shows. And I can’t tell you
how many people won’t put
release a new print.
the money out for a show,”
“Gallery owners from all
and he says they are sufferover got shopped and now
ing from that decision. One
some are nervous about
problem can be in that the
carrying big editions. Some
same promotion and marpublishers also showed
keting is done every time—
signs of desperation and
the same ad and the same
sold prints to Big Box retailpostcard. “Einstein said, ‘A
ers, while also selling the
sign of insanity is doing the
same work to galleries.”
same thing over and over,
Mr. Blazar
expecting a
stresses the
different reimportance
sult.’” Mr.
of standing
Bloch says
together as
that where a
an industry
gallery gets
to reaffirm
momentum
the
peris buying a
ceived value
new print,
of
limited
framing it,
edition work
hanging it on
in the eyes
the gallery
of the con- The Las Olas Blvd., Ft. Lauderdale, FL, location of New River Fine Art features limited edition
wall,
and
prints, as well as paintings, sculpture and glass art from work by Masters to contemporary artists. taking
sumer.
orders from it.
“Never discount the work makes the works more ex- thought was a homerun; it is
because that devalues the clusive and may warrant a the market that tells you
Trends in the
art and in the consumer’s higher price point. More what the truth is. The last
mind it becomes just a com- seasoned collectors are typ- print I released was three Print Market
modity that they can bargain ically more concerned with years ago when the market
Ms. Kasprzyk has noticed
for, like a refrigerator or a exclusivity, and are willing to was at 6,700; I thought it
TV set. Instead, give them pay a premium for this. They was a beautiful print, but that consumers have been
free framing or free ship- are more discriminatory because of the market, I did- drawn to abstract prints
ping. Give a discount on art about what they choose to n’t do well with it. Every time of late. “They’ve certainly
once, and every single time add to their collections, so it starts to inch up, boom, grown in popularity, as
that customer walks into a they want something more the market drops and then have Pop and contemporary
gallery (yours or someone privileged and unique.
people panic; we are all af- work. I think this is because
people want to have art that
else’s) they will want a deal
fected by it.”
makes them smile or feel
on the artwork.”
“If these collectors can’t
afford a painting from an
He also notes that those good. We’ve also watched
Mr. LaMantia feels that artist, they are thrilled when retailers that have suc- the print-on-demand segedition sizes that hover you can offer them an alter- ceeded are those that have ment grow significantly in
around 100 are ideal and will native at a price point they remained proactive. “The the last two years.”
be experimenting with edi- can afford. This is often galleries who are successful
At Atlas Galleries, Ms.
tions of 25 to 40 this year. times a print from a very are doing events and stayStoney Goldstein, executive small edition; still excep- ing active, not saying ‘Woe
vice president of sales for tional, exclusive, and rare.”
is me.’ Even though it is
PA GE 30
A RT WORL D NEWS
JUN/JUL11-news- page 4:Layout 1
PRINT MARKET
Dagovitz notes, “First and
foremost, clients are looking
for high-end artwork that will
keep its value. That being
said, with so many depressing things that are going on
in the world right now, people are looking for art that
makes them feel happy. In
the painting and print world
that translates to bright colors and uplifting imagery. I
also see a trend in artwork
that heightens and intensifies
our fantasies of the surreal,
travel, anything that occupies
the mind in an interesting
way. Art that makes ‘everyday ordinary’ seem beautiful
and extraordinary.”
Mr. Goldstein agrees.
“We are seeing more traction with some of our abstract works. We’re also
finding that clients who may
have collected more traditional figurative works or
landscapes in the past are
now pushing their boundaries and looking to make
their collections more diverse. Younger clients who
are just starting to collect
are comfortable with more
abstract works from the beginning. In essence, we’re
now seeing a broad section
of our clients asking for
these works.”
Another challenge facing
retailers is their customers
getting on more firm financial ground. Mr. Bloch is
noticing that people are not
paying in a timely manner.
A RT WORL D NEWS
7/5/11
3:22 PM
Page 1
“We have orders for half
the edition already, and on
the face of it you would say
that is good two weeks after
the release; but half the edition has not been paid for. It
is never going back to the
good old days,” he observes. “But what has not
changed is that people still
want to see, smell, and
touch the print. They are not
going to buy from a slick.
client or you will lose sales,
because if they take the
print home, you don’t have
one to sell from.”
Part of keeping the momentum going means more
promotions, more marketing
and definitely more shows.
“Shows where the artist is
attending,” Ms. Dagovitz
says, “satisfies the collector’s desire to feel con-
Mr. Goldstein believes
there are three steps to
being successful in this
economy with limited edition
prints. “First, educate your
customers. Help translate
the artist’s vision. Help them
to appreciate the skill,
artistry, and craftsmanship
that went into creating the
artworks. This should be
done in person and in print.
Second, allow people to
trust their own aesthetic and
do not be critical. Everyone
has to start collecting somewhere, and that usually begins with one’s raw
aesthetic. Lastly, give your
clients a foundation of
knowledge that they can
build upon. This includes information on different artistic mediums, art history, and
art movement.
“Knowledge
enables
them to appreciate on a
deeper level, and allows
consumers to welcome a
departure away from what
they might typically collect.”
“Water Tower Impression II” by Michael Cheney is a giclée
on canvas in an edition of xxx, available in two sizes: 30 by
24 inches and 26 by 20 inches from Atlas Galleries, Chicago.
Consumers need to see it
beautifully framed on the
gallery wall, and they want
immediate
gratification.
They want it then and
there.”
The problem is, he says,
is when salespeople are
weak; they want the consumer to be happy, and they
say, ‘Take this one,’ and
then they don’t re-order.
“You can’t be bullied by a
nected to the artist while
gaining personal insight
about their artwork directly
from the creator.” At
LaMantia Fine Art, the
artist’s involvement can take
many facets. “Personalizing
the back of the canvas still
carries a lot of weight with
collectors,”
he
says.
“When salespeople offer
this option to the client it
makes it that much more
special and personal.”
At the end of the day, a
love of art and the art market itself is what will give
collectors that much needed
confidence boost to continue to add to their collections. “I love the collaborative nature of the print
market,” says Mr. Bloch.
“Some people may begin by
buying a print and later become a significant collector
of originals.”
Koleen Kaffan is Managing
Editor of Art World News.
PAGE 31
JUN/JUL11-Calendar/Pease:Layout 1
7/5/11
1:28 PM
Page 1
CALENDAR
July 7–August 31: Festival of the Arts, Pageant of
the Masters, Laguna Beach,
CA. Organized by Festival of
Arts. For information, call
(800) 487-3378 or go to the
website located at: www.
Laguna FestivalofArts.org.
August 12–14: 20th annual Loveland Sculpture
Invitational, under tents beside Lake Loveland, CO.
Loveland Sculpture Group.
Call (970) 663-7467 or www.
lovelandsculpturegroup.org.
July 18–24: 7th annual
Plein Air Easton Competition
& Arts Festival, Easton, MD.
Visit: www.pleinaireaston.
com for more details or call
(410) 822-7297.
August 13–14: Sculpture
in the Park, Benson Sculpture Garden, Loveland, CO.
Loveland High Plains Arts
Council. Call (970) 663-2940
or visit the website: www.
sculptureinthepark.org.
August 1–5: Las Vegas
Market, World Market Center, Las Vegas. Visit the
website for information at:
www.lasvegasmarket.com or
call (888) 962-7469.
August 13–18: New York
International Gift Fair, Jacob
Javits Center and Piers 92 &
94, New York. George Little
Management. Phone (800)
272-7469, www.nyigf.com.
PA GE 32
September 1–4: Art San
Diego, Hilton San Diego
Bayfront Hotel, San Diego,
CA. BTB-Art Inc. Visit: www.
artsandiego-fair.com.
September 22–25: The
Affordable Art Fair New York
City at 7 West 34th Street,
opposite the Empire State
Building. For more information, visit: www.aafnyc.com
or call (212) 255-2003.
September 30–October
3: Art Platform-Los Angeles,
L.A. Mart. Merchandise Mart
Properties, Inc. Contemporary art from Southern California. For details, call (800)
677-6278, www.artplatform
losangeles.com.
September 30–October
3: PULSE Los Angeles, a
contemporary art fair at The
Event Deck at L.A. LIVE, Los
Angeles. For more details,
telephone (212) 255-2327,
www.pulse-art.com.
October 22–27: International Home Furnishings
Market, High Point, NC. Call
(800) 874-6492 or visit:
www.highpointmarket.org for
more information.
October 28–31: 12th annual Toronto International Art
Fair, Metro Toronto Convention Centre. Produced by
MMPI Canada. Call (604)
730-2065 for details or visit:
www.TIAFAIR.com.
A RT WORL D NEWS
JUN/JUL11-NewArt-pg1:Layout 1
7/5/11
1:47 PM
Page 1
NEW ART
Los Suenos
Same Color Pot and Kettle
Chalk & Vermilion Fine
Arts
Inc.,
Greenwich,
CT, presents “Los
Suenos” by
Felix Mas as
a
handpulled serigraph
on
canvas in an
edition of
295, measuring 32 by 25 inches. The retail price is $1,675. Telephone
(800) 877-2250 or visit: www.chalk-vermilion.com.
Artist Todd Goldman, Clearwater, FL, presents “Same
Color Pot and Kettle” an acrylic on canvas measuring 48
by 24 inches. The retail price is $3,500. Telephone (727)
251-3808 or go to the website at: www.toddisstupid.com.
New York Central Park,
The Lake in Autumn (Bow Bridge)
Herbert
Arnot Inc.,
New York,
presents
Guy Dessapt’s “New
York Central
Park,
the
Lake in Autumn (Bow
Bridge),” an
oil on canvas
measuring
24 by 20
inches. Price available upon request. For more information,
telephone (212) 245-8287 or go to: www.artnotart.com.
A RT WORL D NEWS
Whites
Jeremy Bortz, Thornhill, Ontario, debuts “Whites,” an
acrylic on canvas measuring 60 by 40 inches, retailing
for $3,800. For further information, visit the artist’s
website located at: www.jeremybortz.com.
PAGE 33
JUN/JUL11-NewArt-pg2:Layout 1
7/5/11
1:54 PM
Page 1
NEW ART
Precious
Spring
Collectors
Editions,
Canoga
Park, CA,
introduces
“Precious”
by
artist
Tennessee
Loveless as
an acrylic on
canvas,
measuring
30 by 24
inches. The
retail price is $3,600. For more information, telephone (800)
736-0001 or go to: www.collectorseditions.com.
Artistic
Connections, Halifax, British
Columbia,
presents
Y a n a
Movchan’s
“Spring,”
an original
drawing on
23-carat
gold leafing.
The image
size is 6
by 6 inches
and the retail price is $800. For more details, telephone (902) 4290470 or visit the website at: www.yanamovchan.com.
Felicity
Unlimited Horizons
Gary Lee Price
Studios
Inc.,
Springville, Utah,
debuts “Unlimited
Horizons” by Gary
Lee Price as a
bronze sculpture,
available in three
sizes: 5 by 2 by
2 inches ($550), a
10 by 6 by 4
inches ($1,260),
and 40 by 19 by 12
inches ($7,800).
Call (877) GL PRICE
or go to: www.
garyleeprice.com.
PA GE 34
SI Fine Arts, New
York, presents “Felicity” by Aaron
Brown as an oil on
canvas measuring
40 by 60 inches.
The retail price is
$6,500. For further
information,
telephone (888) 8504996 or go to the
website at: www.
sifinearts.com.
A RT WORL D NEWS
JUN/JUL11-GalLights-OnePage:Layout 1
7/5/11
1:38 PM
Page 1
GALLERY LIGHTS
From left, artist Ford Smith is shown celebrating his May
Soirée at the Ford Smith Gallery, Roswell, GA, with Cristi
Smith, co-owner with Ford of Ford Smith Fine Art, and Marc
and Ruth Wegman, owners of Adele’s, caterers for the event.
Masterpiece Publishing’s artist André Desjardins, center,
is shown celebrating his show opening at the Greenville,
SC-based Midtown Artery with, from left to right, collectors Kim Dove and Gary Southern.
Chalk & Vermilion Fine Arts Inc. artist Felix Mas, left, is
pictured in front of his new serigraph release, “El Mar,”
with collectors Dawn Lang and Michael Duncan at the
Oak Brook, IL, location of Martin Lawrence Galleries.
Tom James, CEO of Raymond James Financial, and artist
David O'Keefe at the David O’Keefe Studios Gallery in
Sarasota, FL, during the Art in the Park, invite-only silent
auction benefitting the Chi Chi Rodriguez Academy.
Crown Thorn Publishing artist Henry Asencio painted live
to a packed house at the Clarendon Fine Art Gallery in
London, England, during his recent one-man show. For the
entire story of the artist’s trip to London, go to page 24.
At R. Michelson Galleries, located in Northampton, MA,
gallery owner Richard Michelson, left, is pictured
alongside painter Randall Deihl during the artist’s
“Roadside Attractions” opening reception.
A RT WORL D NEWS
PAGE 35
JUN/JUL11-OE:Layout 1
7/5/11
3:45 PM
Page 1
OPEN EDITION PRINTS
Sun Dance
Graphics
“Sweet Fragrance I”
by
Lanie Loreth
Image Size:
12” x 12” & 18” x 18”
Item #: 6765A
407.240.1091
Wild
Apple
“Pumpkin Poppies II”
by Shirley Novak
Image Size:
18" x 18"
Retail Price:
$16
802.457.3003
www.sundancegraphics.com
www.wildapple.com
E-MAIL: [email protected]
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
Zhee Singer
Studio
“Flora”
by Robert Ginder
10451
“Royal Carnation Flower
– Ashlin Red”
800.228.0928
413.664.0740
www.editionslimited.com
4090 Halleck Street Emeryville, CA 94608
New York
Graphic
Society
“Patchwork I”
by Judi Bagnato
Image Size:
26" x 26"
Retail Price:
$36
800.677.6947
PA GE 36
www.ZheeSingerStudio.com
Haddad’s
Fine Arts Inc.
“ Co l o r Sp l as h I”
800.942.3323
Fax: 714.996.4153
www.nygs.com
www.haddadsfinearts.com
129 Glover Avenue Norwalk, CT 06850
3855 E. Mira Loma Ave. Anaheim, CA 92806
A RT WORL D NEWS
JUN/JUL11-Classifieds:Layout 1
7/5/11
1:32 PM
Page 1
CLASSIFIEDS
AUCTIONS
FOR SALE
Bittan Fine Art
WE BUY ART!
Looking for ends of editions, close-outs
and mixed bag inventory of limited
edition prints. Will consider original
paintings as well. Let us turn your
unsold inventory into $$$.
We need volume art for auction dealers.
Please e-mail information to:
[email protected]
Reference in e-mail subject “art for sale”
For Amazing Deals
on your next art purchase visit:
www.bestartauctions.com
NO RESERVE AUCTIONS
Advertising
in
Art World
News’
Classified
section
is easy!
Classified advertising pays!
Adv ertis ing in
ART WORLD NEWS
is a co nstant reminder of who yo u are,
w ha t you do a nd how y ou ca n be re ache d.
P hone (2 03) 85 4-85 66
Small Ad
Big Results
Call John Haffey at
203.854.8566,
or send an e-mail to:
[email protected]
FINGERHUT GALLERY
Seeking New Artist for our Discriminating Collectors
Fingerhut has been a successful promoter of artists for over 35 years
with a reach of over ten thousand collectors, and a walk-in gallery that
welcomes hundreds of new collectors each week.
Accomplished artist would possess… strong history and story behind their art.
Timing is everything.
Please contact Marie Covell with imagery/bio via email only.
[email protected]
Please no artist representatives or phone calls. All styles considered.
FINGERHUT GALLERY of Laguna Beach California
A RT WORL D NEWS
PAGE 37
JUN/JUL11-Index:Layout 1
7/6/11
10:57 AM
Page 1
ADVERTISERS
COMPA NY L ISTING
PHONE
PA GE
Arnot Galleries ..................................................................40
COMPA NY L ISTING
PHONE
PA GE
Park West Gallery ..............................................................29
www.arnotart.com
www.parkwestgallery.com
212.245.8287
Behr-Thyssen Ltd.................................................................13
www.behr-thyssen.com
212.431.7459
800.521.9654
PB&H Moulding Corporation ..............................................37
www.pbhmoulding.com
800.746.9724
Editions Limited..................................................................36
www.editionslimited.com
800.228.0928
Pease Pedestals ................................................................32
www.peasepedestals.com
847.901.4440
Todd Goldman ..................................................................11
www.toddisstupid.com
727.251.3808
Haddad’s Fine Arts Inc. ......................................................36
www.haddadsfinearts.com
888.552.5942
Ken Orton Gallery ..............................................................6
www.kenorton.us
941.484.0380
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
Smart Publishing ................................................................17
www.smart-publishing.com
954.746.5750
Sun Dance Graphics ..........................................................36
www.sundancegraphics.com
407.240.1091
Tomasz Rut Studio ................................................................9
www.tomaszrutstudio.com
954.512.4689
800.438.5031
Wellspring Communications ................................................39
MAC Fine Art ....................................................................15
www.macfineart.com
305.572.9860
The Moss Portfolio............................................................4, 5
www.pbuckleymoss.com
800.430.1320
e-mail: [email protected]
203.854.8566
Wild Apple ......................................................................36
www.wildapple.com
802.457.3003
New York Graphic Society ..................................................36
Zhee Singer Studio ............................................................36
www.nygs.com
www.zheesingerstudio.com
800.677.6947
ADVERTISING SALES
INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey,
Publisher
Phone 203.854.8566
Fax 203.854.8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male,
Associate Publisher
Phone 847.705.6519
Fax 847.776.8542
[email protected]
For more advertising information,
visit us online at...
w w w .a r t w o r l d n e w s .c o m
PA GE 38
413.664.0740
Open Edition Prints, Page 36
Classifieds, Page 37
Art World News, (ISSN 1525 1772) Volume XVI,
Number 6, is published 10 times a year by Wellspring
Communications, Inc., 143 Rowayton Ave., Rowayton, CT
06853. (Phone 203.854.8566) (Fax 203.854.8569).
Single copy price $10.
Send address changes to:
Art World News, P.O. Box 129, Rowayton, CT 06853.
A RT WORL D NEWS
HouseAd-Revised-new:Layout 1
5/3/11
11:04 AM
Page 1
JUN11-ArnotAd.qxp:Layout 1
6/9/11
4:45 PM
Page 1
GUY DESSAPT
© Guy Dessapt
New York Central Park The Bethesda Fountain
24x30” unframed size, original oil on canvas
DEALERS OF FINE ORIGINAL PAINTINGS FOR FIVE GENERATIONS
EXCLUSIVE AMERICAN REPRESENTATIVE FOR GUY DESSAPT
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, New York, NY 10107
Located on 57th Street between Broadway and 8th Avenues, 10th floor
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
Website: www.arnotart.com or www.herbertarnotinc.com

June/July, 2011 - Art World News

Transcription

Similar documents

The Entire Article

Los Angeles Adds to Growing Art Scene

discoveryAUG15

Catalogue

the press release here.

May for Email.pub - South Bay Watercolor Society

Press Release - Flowers Gallery

Interview for Kilter Magazine out now

Kulturzentrum "Treffpunkt Stadtmitte" Wendlingen

Investing in Irish Art Irish Director Magazine