THE UK`S ONLY EVENT DEDICATED TO FAMILY TRAVEL inspiration

In partnership with
FAMILYTRAVELSHOW.COM
THE UK’S ONLY EVENT DEDICATED
TO FAMILY TRAVEL inspiration
ADVENTURE • BEACH • CULTURE • CRUISE • LUXURY • RESORTS • SAFARI • SKI • OUTDOORS • VILLAS
SUPPORTED BY:
ORGANISED BY:
INTRODUCTION
Families come in all shapes and sizes – and so do
their holidays.
Whether it’s a laidback beach break, an action-packed
city stay or an exotic jungle trek, this definitely isn’t
one size fits all territory.
But just like all the best children’s stories, family
trips must have one thing in common – a happy
ending and a trail of joyful memories along the way.
As parents, there are few things more thrilling than
exploring the world and seeing it through the wideeyed wonderment of our children, and there
is nowhere better to start such a journey than at
the Family Travel Show – the ideal launch pad from
which to plan such trips.
This year’s Family Travel Show returns to Olympia
on 1 - 2 October 2016, bigger and better than before
with a larger venue, more attractions, and new
show features.
Families can explore new holiday destinations, dip
a toe into the world of cruising or go wild and plan
a safari. They can choose from luxury hotels, rustic
rainforest retreats and swanky all-inclusive resorts –
and all under one roof.
The Family Travel Show
in partnership with DMG Media
Through our partnership with DMG Media we will reach millions
of ABC1 adults by means of editorial and advertising support
across all of their media platforms. With an emphasis on targeting
families, this partnership is perfect for delivering the right audience
for our exhibitors to do business with at the Family Travel Show.
Fast Facts:
12.6 Million adults read The Mail Group print products
on a monthly basis.
30.5 Million adults reached every month in the UK by
The Mail Group news brand.
Circulation over 1.6 million and 3.7 million readers, 2.4 million
of whom are in the influential ABC1 category.
Circulation of 1.5 million and 4.2 million readers, 2.6 million of
whom are in the influential ABC1 category.
Both the The Daily Mail and The Mail on Sunday are publishing
success stories, as national newspaper ‘superbrands’ they continue
to prosper in the fast-changing media marketplace.
ABOUT THE SHOW
Family holidays have never been so popular and as families
become better-travelled, so their demand for knowledge,
inspiration and insightful guidance grows ever higher.
There are more types of child-friendly holidays than ever before,
and the Family Travel Show showcases them in a lively, fun
environment where companies can connect, engage – and
most importantly - do business with visiting families keen to
gather ideas and book their next holiday.
MailOnline is the world’s largest English-language newspaper
website with averages at a staggering 14.2m global browsers per
day. Editorial excellence, dynamic, addictive content and a highly
pictorial, easily navigable format underlie MailOnline’s popularity
– with Fashion Beauty & Lifestyle reaching over 930,000 daily
browsers across Femail.
By bringing together the disparate range of travel products in
this ever-growing sector, the Family Travel Show not only attracts
an audience of affluent families, but gives family travel firms a
stronger voice with which to speak to them.
Weekend magazine is read by 4.1 million people every week and
with 2.6 million ABC1 readers makes it the highest-read weekend
supplement in that audience segment.
The Mail on Sunday’s You magazine is the original and best
national press women’s magazine. It delivers considerably
more readers than any other mid-market or quality weekend
supplement or women’s magazine.
FAMILYTRAVELSHOW.COM
WHAT’S ON AT THE SHOW
WHO WILL VISIT
The Family Travel Show will educate and inspire visitors with its
impressive choice of features guaranteed to engage the entire
family when it comes to planning their next trip.
Bouncing Babies to Toddlers On The Go:
For some parents, travelling with babies and toddlers can be
the ultimate challenge, particularly for first-timers. Don’t be afraid!
It may seem daunting, but with careful planning and by choosing
the right resorts that cater for little ‘uns, it can be a breeze. Sure,
there will be challenges, but travelling with children who haven’t
yet started school comes with its own advantages.
We aim to cover all family holiday options with the following
range of talks and services:
The Travel Theatre
Family travel experts, adventurers, journalists and celebrities, who
have travelled extensively with their children, will take to the stage
in our headline theatre with informative talks and panel sessions.
Small Steps Crèche
Parents can take advantage of this pre-bookable drop-in crèche
which is free of charge and available for youngsters from 17 weeks
to eight years. It is just the thing to give parents peace of mind to
enjoy the show, knowing their offspring are being cared for by the
experienced childcare team.
Around The World Theatre
These talks are perfect for those with itchy feet who want to
discover new destinations, cultures and experiences with their
babies, toddlers or teens.
Climbing Zone
Young and old visitors can have a go; kids can challenge dad and
see who will make it to the top first. But all ages can learn how to
climb under safe instruction from expert climbers.
Kids On Holiday – Fashion Show
Kids On The Move:
There are a whole heap of holiday options for under-10s.
Choose from large hotels and resorts to the growing number
of cruise ships that cater for families with imaginative kids clubs
geared to different age groups, a challenging choice of sporting
activities and a host of water play diversions.
Tweens and Teens – Ready for Rip-Roaring Fun:
Have no fear when it comes to letting older children have
their freedom and, at the same time, ensuring that demanding
teenagers are kept entertained. With such a wide and varied
choice of exciting holidays, there’s no chance of hearing that
dreaded teenage refrain “I’m bored” as they indulge their sense
of adventure.
Multi-Generational Holidays:
Keeping all ages happy on holidays away is as simple as 1,2,3
when it comes to tri-generational trips for grandparents, parents
and children. Quality time together is key when choosing where
to go, and with the growing choice of options available, it’s not
surprising that more generations are choosing to holiday together.
Take a look at the latest travel style trends and let label-conscious
tweens and teens take their pick of the best designs to go exploring in.
Explorers’ Corner
Budding adventurers can let their imaginations run riot in this
haven with its collection of maps, books, globes, charts and
navigational aids – all designed to help young explorers get off the
beaten track.
Holiday Photo Booth
Families can pose for the perfect holiday snap in the Photo Booth
feature, which promises to be a massive hit with its selection of
fun backdrops and extensive props box.
Games Room
Kids can hang out in the Games Room while mum and dad book
the holiday. Here, youngsters can play competitive games of table
tennis and football or try their hand at arcade games.
GET SNAPPING - AGAIN - FOR 2016
It’s time to grab your camera and take that perfect picture.
After the incredible success of the Young Travel Photographers
Competition, we are running it again in 2016.
This exciting photography competition has one simple aim –
to celebrate the skill of young travel photographers as they capture
the highlights of their adventures around the world with their families.
From quirky signs and bustling markets to awe-inspiring
landscapes and amazing architecture – we look forward to
seeing the whole range of intriguing images through the eyes
of budding young snappers!
There are two age categories: 11 & Under and 12-17 years,
and the winner of each category will be awarded an amazing
prize by our sponsors.
Winning images and further selected photographs will also
be given pride of place in the Young Travel Photographers Exhibition
at the Family Travel Show, Olympia London on October 1-2, 2016.
More details and 2016 launch information will be available
shortly at www.youngtravelphotographers.com
FAMILYTRAVELSHOW.COM
MARKETING CAMPAIGN
A programme of promotional activities for the Family Travel
Show will be carefully planned and precisely executed to ensure
this event attracts a high-quality audience of discerning families.
The show is supported by a heavyweight, multi-media
advertising and marketing campaign, consisting of TV, radio,
national newspapers, regional newspapers, specialist cruise and
travel magazines, consumer lifestyle titles, parenting websites,
outdoor advertising, online and direct marketing.
In addition to the advertising and marketing campaign, a
dedicated PR campaign will be run in the lead-up to the Family
Travel Show to highlight, showcase and promote family travel
to the media, giving sponsors and exhibitors valuable pre-show
exposure.
Newspaper Advertising: A comprehensive advertising and
promotional campaign with our official media partners in the
Daily Mail and The Mail on Sunday. Mail readers are enthusiastic
travellers - an affluent audience – they are knowledgeable about
travel, always looking to get away and keen to share opinions! In
addition we will also be promoting the show within relevant free
daily newspapers, targeting the all-important commuter audience.
Radio Advertising: On air advertising campaign with the UK’s
leading commercial radio brand. Heart London attracts close to
2 million listeners every week.
FREE tickets for your clients: All exhibitors will receive an
allocation of complimentary invitations for their clients to visit
the Family Travel Show. The invitation will be personalised to
include your company logo with one main image – we will print
these for you and you can also have it as a downloadable PDF
document.
The Royal Borough of Kensington and Chelsea: The borough
has a higher proportion of high earners than any other local
government district in the country. Bordering with the City
of Westminster, Hammersmith & Fulham, it has the highest
proportion of workers in the financial sector. Olympia’s
catchment area also has the highest concentration of multimillion pound family homes in London, which we will target with
a bespoke DM campaign.
Travel and Consumer Lifestyle Media Advertising: A long-lead
advertising campaign starting 4-months prior to the show to
feature in relevant travel and consumer lifestyle magazines with
an emphasis on targeting parents and families.
Family Travel Show 2015 –
Audience Demographics
Attendance 7,243
Residential Classification
Comfortable Communities
19.48%
Affluent acheivers
38.36%
Financially Stretched
6.22%
Urban Adversity
7.83%
Rising Prosperity
26.91%
Not Private households
1.2%
The Customer Profiling report provides a breakdown of sales
by a number of consumer groups, assigned by residential classification.
The data is provided by CACI and is known as ACORN
(A Classification Of Residential Neighbourhoods).
Travel Spend
Up to £3000 £3001 - £5000
£5001 - £7000 £7001 plus Prefer not to say
AgE
23%
28%
19%
16%
14%
16-24
25-39
40-54
55-65
65 plus
0.8%
27.8%
49.7%
10.3%
11.4%
Direct Marketing: Printed leaflets, posters, invitations and direct
mail. 250,000 distributed throughout London, Home Counties,
the South East and Midlands. Promotional material will be
distributed in GP surgeries, schools, nurseries, crèches, leisure
centres, gyms and NCT groups.
Online Advertising: MPU’s, banner adverts, ticket offers and
editorial coverage on leading travel websites, local community
websites, family blogs and forums.
Social Media & Family Blogger Community: We have
established active Facebook and Twitter accounts with
ever-increasing audiences and engagement through organic
growth and paid-for advertising.
Email Promotion: Segmented email campaign to
Escape Events’ database.
FAMILYTRAVELSHOW.COM
STRAIGHTFORWARD REASONS TO EXHIBIT
1 Get face to face contact with families who want
to be inspired
WHO SHOULD EXHIBIT
The Family Travel Show presents a real opportunity for:
Adventure Travel Operators
Mobile Telephone Providers
Airlines
Outdoors & Wildlife
Camping & Outdoor Parks
Overseas Holiday Properties
3
See an immediate return on your investment
Children Fashion Brands
Photography & Technology Brands
through business generated at the show
City Breaks
Product Launches
4
enerate valuable sales leads and consumer
G
research from a highly-relevant audience
Cruise Lines
Safari Providers
Experiential Marketing
Self-Catering and Serviced Villas
Ferry Operators
Ski Operators
Glamping Stays
Specialist Tour Operators
Long Haul Specialists
Tourist Boards
Luggage & Travel Accessories
Travel Insurance Providers
2
Showcase your company and present your products
in a way that will bring your brand to life in an
upmarket sales and marketing environment
5
Get ahead of your competition and do business
with new clients before they do
Luxury Resorts
2015 Exhibitors List
Baby Case
Food and Travel Magazine
National Geographic Traveller family
The Crees Foundation
Bespoke India Travel
G Adventures
Naturally Belize
The Earth Trip
Buddy Tag
Gusto
Nipper Skipper
The Family Adventure Company
Carnival Cruise Line
Greig Smith Travels
NOVASOL
The Turquoise Holiday Company
Cats Protection
Hands Up Holidays
Opus Camper
Tots Too
Central America Revealed
Heritage Resorts
Panasonic
TravelSnug
CEWE Photobook
Journey Latin America
Pieroth
Unique Holidays
Cuba Revealed
Kaya Responsible Travel
Pioneer Madagascar and Borneo
VentureCo
Dogs Trust
Le Boat
Portsonachan Hotel
Verbier Exclusive
Efteling Theme Park Resort
Lonely Planet Kids
Sandos Hotels & Resorts
Villa Select
Esprit Ski
Luxtripper
Santa’s Lapland
Virgin Holidays
Exodus
Luxury Holidays
Ski Verbier
Wanderlust Travel Magazine
Explore
Martinhal Beach Resort & Hotel
South America Revealed
Water By Nature
Family Adventure Holidays
Mauritius Tourism Promotion Authority
St James’s Place
Western & Oriental
Family Traveller Magazine
Mercator Travel
Sunsail
Wild Frontiers Adventure Travel
Family Twist
MizMundo Adventure & Leisure Travels
Sunuva
Your Choice
Families Worldwide
My Family Magazine
SuperSkills Experiences
Yum Yum Tree Fudge
Zambezi Safari & Travel Company
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GET INVOLVED
ABOUT THE ORGANISERS
It is easy to exhibit at the Family Travel Show: simply choose
where you want to exhibit and what type of stand you require.
We believe the LIVE platform is the most powerful of the
marketing mix. No other form of marketing delivers existing and
potential customers to your business and allows you to connect
face-to-face.
Space Only: £320/SQM
Includes: carpeted space, free listing on our show website and a
free listing in the show guide.
Shell Scheme £350/SQM
Includes: carpeted space, vinyl infill panel shell scheme, grid ceiling,
fascia with company name board, free listing on our show website
& a free listing in the show guide.
TRADITIONAL Shell Scheme: £400/SQM
Supplied with 2.74m stock wall panels, 300mm mdf fascia to open
sided elevations, white muslin ceiling cover and exhibitor logo on
open sided elevations. The TRADITIONAL Shell Scheme system
presents a free build look and feel, but at the fraction of the cost.
This package includes a free listing on our show website plus a free
listing in the show guide with your company logo included too.
All exhibitors receive pre-show, onsite and post-show support
from our in-house PR and marketing team.
Escape Events has been organising specialist travel exhibitions for
more than 20 years. Our shows have an emphasis on generating
a significant return on investment for sponsors and exhibiting
partners because they are:
- Relevant
- Effective
- Highly focused
- Entertaining
The key to our success lies in combining these essential elements
with passion and imagination to build a showcase that’s great fun
for visitors and measurably successful for sponsors and exhibitors.
Shows we have created include: The Adventure Travel Show,
The CRUISE Shows, The Spa Show in association with
Condé Nast, The Daily Mail Ski Show, Austravel’s Australia & New
Zealand Travel Shows in London, Manchester and Berlin.
CONTACT US
To discuss your involvement or to request a floor plan, please
contact our team on the details below:
Martin Anslow Chris Erasmus Mary Briggs Madeleine Bayliss Danielle Smith Katie Burgess Show Organiser & Founder
Sales & Sponsorship
Sales & Operations
Public Relations & Marketing
Public Relations & Marketing
Public Relations & Marketing
Escape Events Limited, Lower Dane, Hartlip, Kent ME9 7TE
T +44 (0) 1795 844400 E [email protected]
W familytravelshow.com
FAMILYTRAVELSHOW.COM
Escape Events Limited
Lower Dane, Hartlip, Kent ME9 7TE
T +44 (0) 1795 844400
F +44 (0) 1795 844862
E [email protected]
W escapeevents.co.uk
Organisers of:
Publishers of:
In partnership with
In partnership with
OLYMPIA LONDON 21-22 JANUARY 2017
ADVENTURESHOW.COM
NEC, Birmingham 10-11 September 2016
ADVENTURE TRAVEL
CONFERENCE 2017
20 January 2017 Olympia, London
SECC, Glasgow 8-9 October 2016
Olympia, London 18-19 February 2017
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