Sustainability For USP projects

UNIVERSAL SERVICE SYMPOSIUM 2014
Sustainability For USP projects
Presenter:
Afizulazha bin Abdullah
Chief Digital Services
1. Celcom’s USP presence
2. Users
3. Current offerings
4. New initiatives and ideas on sustainability
5. Challenges
6. Commitment
1
• Started in 2004 with 6 USP
initiatives in East Malaysia
• Committed to delivering USP
projects on time and on
budget
•Now participating in
nationwide USP projects
Region
Pusat
Internet
1Malaysia
KTW
1Malaysia
WiFi
1Malaysia
Northern
4
30
15
Central
8
96
0
Southern
12
91
0
Eastern
0
91
0
2
Region
East
Malaysia
Pusat
Internet
1Malaysia
KTW
1Malaysia
WiFi
1Malaysia
61
551
136
3
2.3 million users
60,000 members
130,000 subscribers
Internet access helps Kampung Pangi
business export seaweed products to
China and Japan
Rural women multiply
their monthly sales from
RM500 to RM5000
through WiFi and
business classes at Pi1M
Enterprising twins
take father’s
legacy to a digital
new land
6
PRESENT
Computing – Internet - Printing – Copying – Laminating - ICT Training
EMPOWERING ALL STAKEHOLDERS
PI1M MANAGERS
& ASSISTANT
MANAGERS
PI1Ms
THE COMMUNITY
5
PI1M Managers & Assistant Managers
Pusat Internet 1Malaysia
1. Functional and product knowledge
training.
2. Prepaid sales responsibility and
remuneration.
1. Appointment as prepaid dealer.
2. Portal to access all government services
and other e-services.
3. Accredited training programs.
4. ‘Buzzaar’ center.
5. ‘Bachabooku’ center.
6. Tabung Haji agent.
7. BSN agent.
8. Remittance cash out agent
Product description
Community
1. Increase income through ‘Buzzaar’
entrepreneurship.
2. Well read through ‘Bachabooku’.
Note: Dark blue = New initiatives
7
• Reselling of mobile prepaid at Pi1Ms
• Started pilot at 12 Pi1Ms in Sabah in April 2014.
• In June, will expand to remaining Pi1M in Sabah &
Sarawak.
• In July, roll out at Pi1M in Peninsular Malaysia.
• Upgraded version will be launched at the end of May
2014.
• Will have links to more e-applications for community.
• Customized to suit community’s profile and needs.
• More interactive and can help managers achieve their
KPIs more easily i.e. online reporting.
Accredited
training
• Participants require certificates that could help them
secure better jobs.
• To find accredited training programs to be offered at
Pi1M.
Back
8
•
•
•
•
•
An online portal launched by Celcom in September 2013.
Facilitates trading of specialty products by local entrepreneurs
for local and international markets.
Launched pilot at 14 Pi1M in Sabah and target to engage 50
merchants through Pi1M by Dec 2014.
Pi1M managers act as facilitator for budding entrepreneurs.
Pi1M managers may also participate in Buzzaar themselves.
www.buzzaar.com.my
STORE
A
Kek Lapis
STORE
B
STORE
C
Ikan
Terubok
Buzzaar
(Website)
Birds nest Handicraft
Laksa
paste
Celcom
Merchants via Pi1M
1.
2.
3.
4.
1.
2.
3.
4.
Provides online platform
Advertising and promotion
Free training
Subsidize the products
Black
pepper
Offer products
Ensure competitive price
Maintain good product quality
Timely delivery
Back
9
• An online portal launched by Celcom in September 2013.
• Target to launch pilot at PPR Pantai & Kerinchi where
members of Pi1M will be given free access to selected books
and magazines via their own devices.
• May consider providing dedicated tablets at Pi1M with more
contents.
http://www.bachabooku.com.my/
Key features:
 Mostly local content (books and magazines).
 80% in Malay language
 Multiple genres: educational, leisure, business,
self development, romance.
 Major publishers: Karangkraf, PTS, Pelangi,
Utusan, Nanyang.
 30% cheaper
 May use up to 5 devices.
Back
10
• May offer six types of banking services where Pi1Ms will earn
a certain percentage.
• Pilot targeted in mid 2014 at 10 Pi1Ms.
• Pi1M managers act as marketing agent for umrah
packages where Pi1M will earn a certain percentage.
• Pilot targeted at the end 2014 at 10 Pi1M.
• May act as Celcom’s cash-out remittance agent
Back
11
1. Manpower
 High turnover rate (40%).
 Most have IT background but
lack entrepreneurial and
business drive.
 Pi1M managers are already
overloaded with present tasks
and reporting obligations.
 Long term job security is an
issue.
 Misalignment of remuneration
and list of responsibilities
- sales, training, Pi1M
management, entrepreneur
development.
2. Profitability
 High monthly operating cost ie
salary, bandwidth charges,
maintenance and upkeep of
premise.
 Current services do not bring in
sufficient revenue.
3. Pi1M readiness
 Pi1M is only designed for
internet access and acts as
training centers but may not
be suitable for expanded
scope.
12
13
THANK YOU