the Story about Menigo

The story of
Menigo
Fresh produce.
And everything else.
Menigo – The Complete Supplier.
Menigo is a complete supplier for those of you
working professionally with food and beverages.
We supply everything to make your day easier.
However, Menigo also specialises in fresh produce,
giving you such things as crispy croissants,
tenderised steak or freshly picked funnel
chanterelles.
At Menigo, you get both.
2
2012-09-24
Menigo in Brief
 Turnover of SEK 5 billion
 More than 15,000 customers
 31,000 food, beverage,
non-food and equipment items
 Approx. 900 employees
 Fresh produce halls are located
at our 4 regional warehouses
 Owned by the largest food service
interest in Europe: Brakes Group
 Environmental certified
 Offices in 7 locations: Stockholm,
according to ISO14001, and
Gothenburg, Karlstad, Västerås
implementing the HACCP quality
Malmö, Helsingborg & Sundsvall
system
 The main warehouse in Strängnäs
 Specialist company and direct
imports of fruits and vegetables,
as well as customer-cut meat.
3
2012-09-24
Then & Now.
1969 Acquisition of Wickmans in Malmö, a family
company founded in 1744. Subsequently, there
were several other acquisitions.
1998 Development of the convenience segment
through the acquisition of 50% of KIAB.
2001 Consolidation of all companies (6 of them!) under
a single brand – ICA Meny.
2006 Nordic Capital acquires ICA Meny
and changes its name to Menigo.
2010 Menigo becomes a part of Brakes Group
– The leading food service operator in Europe.
4
2012-09-24
Menigo is owned by Brakes.
 As the largest food service provider in Europe,
Brakes introduces over 200 new, unique products
or innovations each year.
 Brakes is an English wholesale company founded
in 1958 by brothers William, Frank and Peter
Brakes.
 The Brakes Group is found in England, France,
Ireland and Sweden via Menigo.
5
2012-09-24
Quest for the perfect order.
Customer
The Web
Warehouse
We listen and
stay constantly
in contact
with selected
customers
in all
developments
In 2012, we launched a new
web shop with several
new functions:
e.g., nutritional
values, quick
search and
restaurant
equipment.
Menigo has warehouses with fresh
produce halls in
Malmö, Stockholm
Gothenburg,
Sundsvall as well as
a main warehouse
in Strängnäs.
Picking
Delivery
The Future
Picked right,
.
right amount,
careful and
quick
handling
characterise
our picking
orders.
Sending all deliveries
in the same care makes
for a smooth and
simply delivery
and reduces
emissions.
The quest for the
perfect order
continues at the same
pace as the world
around us and
as our customers’
needs develop.
6
2012-09-24
Menigo – The Complete
Supplier
Our customers and
customer segments
7
2012-09-24
Our Customers.
8
Restaurant
Public
We supply everything
our restaurant
customers could need
– everything from
food, beverages staple
goods and equipment
and non-food items.
One important
customer group is the
public sector, which
prepares food for our
children, the elderly
and the infirm. We
are constantly
developing products
suited to their needs.
2012-09-24
Chain
customers
We offer professional,
comprehensive
solutions to
nationwide chains.
Together, we find the
solution best suited to
our customer’s
business.
Convenience
 Time – the personal
convenience store
 Nära Dej – the
little grocer
 Runt Hörnet
Case: Restaurant.
 Villa Anna is a boutique hotel with a restaurant
topping all the lists in the media.
Villa Anna
Where? Uppsala
Who? Rafael Löstedt,
owner and Head Chef
and Partner
Focus? Boutique hotel
with restaurant
 Villa Anna is an all-round customer of Menigo buying produce,
beverages, equipment & non-food items.
The vegetables are supplemented with
5% of special assortments, more
regarding meat where the focus is
on local producers.
 Since the beginning of 2009, the good
reviews in the press poured in:
“Restaurant of the Year” in both 2010
and 2011 from Uppsala Nya Tidning,
a ‘5’ from Dagens Nyheter,
24 out of 25 points in Dagens Industri.
9
2012-09-24
Case: Public.
Engelbrektsskolan
Where? Borås
 Engelbrektsskolan has 725 pupils from grade 6 to
grade 9. And, they prepare food for other enterprises.
 The basis for success is in having trained cooks,
a large and fresh salad bar and a very good dining
environment.
 Such things as meatballs, beef
patties and pancakes are bought from
Menigo’s own brands such as
Brakes, Menigo or Chefs Basic.
 The school in Borås has a good
reputation for serving really good
food to pupils. On several occasions,
it received the distinction of
Best School Food in Sweden.
10
2012-09-24
Who? Chef
Christer Lindell
Focus? Sweden
Best school food
Case: Chain customers.
 Scandic is the leading hotel chain in the Nordic
region. 160 hotels in nine countries, of which Menigo
serves 76 in Sweden.
 The product range extends from food & drink to fruit
and vegetables, as well as products
for the Scandic shops. Scandic focus
on few, but really good products.
 Menigo has innovative ideas and
solutions, and is a good partner
developing the business and is
passionate about the environment.
 New investments in fruit and
vegetables via Menigo resulting in
transport benefits.
11
2012-09-24
Scandic Hotel
Where? All of Sweden
Who? Thomas Fankl,
Director of Food &
Beverage
Focus? A very
demanding, major
customer
Chains: Convenience.
Our store concepts gives customers concrete surplus values such as
reliable deliver and safe food, product concept and competitive prices.
The personal
convenience store
The established
merchant store
The small grocer
Number units: 80 stores
Number units: 125 stores
Number units: 50 stores
Geographical distribution: Nationwide
Geographical distribution: Nationwide
Mode of operation: The stores are run as
franchises
Mode of operation: Units run a by the
individual merchant
Mode of operation: Units run a by
the individual merchant
Assortment: Focus on fast food,
sweets/snacks, beverages, ready-to-eat
& services
Assortment: Allivs, locally and with
services and new product groups such
as fast food, coffee and baked goods
Fee: SEK 3,300 per months and
an initiation fee of SEK 35,000
Fee: SEK 1,950kr/per month and
an initiation fee of SEK 15,000
Suitable for those with:
Annual turnover: 3-8 million SEK
Suitable for those with: Annual
turnover: 4-10 million SEK
Number of items: approx. 1000
Number of items: approx. 1500
Floor space: 60–150 sq. m
Floor space: 150–500kvm
12
2012-09-24
Assortment: Sweets/snacks,
beverages and services
Frame agreement: for debit/credit
cards, fixtures, hygiene
Fee: No fees
Suitable for those with: Kiosk
lottery, traffic or tobacco store
Number of items: 1000
Menigo – The Complete
Supplier
Our product
selection
13
2012-09-24
Our product selection.
Fresh produce. And everything else.
Everything else
Fresh produce
With our fresh produce halls
we want to create a modern
vegetable outlet and offer a
meeting place for restaurant
people.
Menigo is a comprehensive
supplier which offers both. We
offer both fresh produce
and everything else within:

Dry goods and & frozen
foods



Beverages
Our offer includes:




14
Fruits & vegetables
Meat & deli
Fish & seafood
Dairy & cheese
2012-09-24
Non-food
Restaurant equipment
Fresh produce.
At our fresh produce halls,
our customers can see how
our fresh produce is
professionally handled with
the help of such things as:
 Quality controls
upon receiving goods
 Picking goods with
the right touch
 Product specialists
 Safe handling when
manoeuvring and transport
15
2012-09-24
Requests vary. Some
people want tenderised
entrecote, other frozen
lunch patties, some
others want locally
produced lamb
and still other find
price to be most
important.
Specialist knowledge.
The tastiest ingredients
may come from our
personal expertise.
For example, the first
asparagus harvest on
Gotland or a truffle
hunt in the autumn.
And everything else.
Beverages
Non-food
Everything from stirsticks
and glasses to Belvedere
Vodka, Dom Pérignon
and Cristal.
Everything from
cleaning agents, sensible
solutions for
environmentally friendly
and stable disposable
items to high-quality
serviettes featuring the
customer’s logo.
16
2012-09-24
Restaurant
equipment
Dry goods and &
frozen foods
We help our customers
find their way through
the jungle of glass,
porcelain, flatware and
all kitchen equipment.
We have a wide selection
to meet the kitchen’s
need for dry goods and
frozen products.
Everything from such
staples as flour, rice,
bread and pasta to more
exciting seasonings and
spices.
Our own products.
 Our success is based
on offering the best
products at a good price.
 We offer our own
brands within
many of our
product segments.
 With the selection from
Brakes, Europe’s largest
supplier within food service,
we have a unique assortment that only we can sell in
Sweden.
17
2012-09-24
Menigo and Partners.
Menigo Partner is a concept for those looking
to make their day easier and to improve
profitability. As a Menigo Partner, you
have access to a series of special offers.






18
Restaurant system
Profit optimisation
Electricity
Washing
Manpower services
Card redemption
2012-09-24
 Own inspections
 Dishwashing/dry
cleaning
 Cost Control
 Training
 Legal matters
Restaurant Academy.
The restaurant academic sees it as its task to offer courses
that keep up with the constantly growing interest in food
and drink among restauranteurs, cooks, companies and
private individuals.
For example:
 Chef training
 Sommelier training
”
We want to offer a practical and experiencebased learning. It is also important to have
fun. With a smile and a couple of laughs, we are
opening up to new experiences.”
Hanna Halpern, Managing Director of the
Restaurant Academy
19
2012-09-24
Sponsorship – Competing in good
taste.
The Sharpest Cook
Bocuse d’Or
This is where everyday
knowledge as a cook can be put
to use one’s day-to-day work
and contributes to good kitchen
economy: rapidity, precision,
skill and quality. Compared
with other cook competitions,
which are often marathons of
several hours, the Sharpest
Cook is a sprint.
Since 1987, this has developed
into the world’s most
prestigious cooking
competition, called the world
championship for cooks. The
competition is named after its
founder, Paul Bocuse – perhaps
the world’s most famous cook.
20
2012-09-24
Swedish National
Junior Cooking Team
With the goal to achieve a gold
medal in the Culinary Olympics
2012, the Junior national team
has trained hard at our fresh
produce hall in Årsta. And it
gave results. In Erfurt in
October 2012 the team excelled
and won the gold medal.
Menigo and The Environment.
In 2011, we wanted to reduce our energy consumption by 5%
and increase the number of ecological products in the
assortment by 10%. The results showed that we reached 2%
and 53%, respectively.
We focus on:
 Regulations for
 Geographical proximity
purchasing
 Investments in the
 Choice of product
environment
21
2012-09-24