We`ve Got Your Beer - Doing Business with LCBO

Transcription

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . 105
Value Added Program . . . . . . . . . . . . . . . . . . . . 109
AIR MILES® Reward Miles . . . . . . . . . . . . . . . . . 112
Bundling AIR MILES® Reward Miles . . . . . . . . 116
Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
Display Table Merchandising Guidelines . 123
Display Table Themes . . . . . . . . . . . . . . . . . . . . 123
Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . . . 43
Market Place Fixture . . . . . . . . . . . . . . . . . . . . . 125
Nesting Tables
Nesting Table Theme Location . . . . . . . . . . . . 126
Nesting Table Map . . . . . . . . . . . . . . . . . . . . . . . 127
Theme: Beer Singles . . . . . . . . . . . . . . . . . . . . . 128
Theme: Beer Sampler Packs . . . . . . . . . . . . . . . 130
Vintages – July 24th Release . . . . . . . . . . . . . . . . 131
Ontario Craft Beer . . . . . . . . . . . . . . . . . . . . . . . . . 80
Vintages – August 7th Release . . . . . . . . . . . . . . 132
Promo Table Map . . . . . . . . . . . . . . . . . . . . . . . . 134
Theme: Summer Rosé Phase 2 Wines . . . . . . . 135
End Aisle Display – Brands . . . . . . . . . . . . . . . . . . 98
Theme: Ontario Craft Beers . . . . . . . . . . . . . . . 135
Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . 100
Theme: Fruit Flavoured Beers . . . . . . . . . . . . . 136
Discovery Shelf Extenders . . . . . . . . . . . . . . . . 103
Theme: Ciders . . . . . . . . . . . . . . . . . . . . . . . . . . . 136
Community Shelf Extenders . . . . . . . . . . . . . . 103
Store Floor Plans . . . . . . . . . . . . . . . . . . . 137
Green Extender . . . . . . . . . . . . . . . . . . . . . . . . . . 103
•Beer 95¢ Enviro Bag •Civic Holiday 4-Day Sale
•Beer, Whisky, Wine Cross Promotion
•Galvanized Beer Pails
•Summer Beer Program
as
fe
es
ee
ins
sted
Promo Table Theme Location . . . . . . . . . . . . . 133
ple
in y o ur
Promo Tables
we are in
re
te
Premium Specialty Beer . . . . . . . . . . . . . . . . . . . . 78
PT5: JULY 18 - AUGUST 14, 2010
Theme: goLOCAL . . . . . . . . . . . . . . . . . . . . . . . . 129
Co
py
Product Orders . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Nesting Table Baskets . . . . . . . . . . . . . . . . . . . . 124
88
88
90
97
O
Display Table Participating Stores . . . . . . . . . 122
Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . . . 43
Pod Program . . . . . . . . . . . . . . . . . . . . . . . .
Mixed Drink . . . . . . . . . . . . . . . . . . . . . . . .
Participating Stores . . . . . . . . . . . . . . . . .
Sold Space . . . . . . . . . . . . . . . . . . . . . . . . . .
nl
Food & Drink . . . . . . . . . . . . . . . . . . . . . . . 120
Display Table Program . . . . . . . . . . . . . . 121
Product Placement . . . . . . . . . . . . . . . . . . . . . . 124
46
48
58
64
70
75
PT5: July 18 - August 14, 2010
Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118
goLOCAL FSI Fixture . . . . . . . . . . . . . . . . . . . . . . . 42
Big House Summer Wine . . . . . . . . . . . . .
Premium Spirits Fixture . . . . . . . . . . . . . .
Summer Rosé Program . . . . . . . . . . . . . . .
Summer Sold Blockpile (Turn 3) . . . . . . . .
Summer Ready-To-Drink Assortment . . . .
Summer Beer Programs . . . . . . . . . . . . . . . . .
MARKETING & PRODUCT GUIDE
y
IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . 104
Tr
ad
e
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . 2
New Category Signage . . . . . . . . . . . . . . . 4
Thematic Signage . . . . . . . . . . . . . . . . . . . . 8
Advertising Beer Singles FSI - . . . . . . . . . . 18
Advertising We’ve Got Your Beer FSI . . . . . 19
Civic Holiday 4 Day Super Sale . . . . . . . . . 22
Beer Envior Bag . . . . . . . . . . . . . . . . . . . . . . 26
Cross Merchandising . . . . . . . . . . . . . . . . . 28
Great Value/Just Arrived . . . . . . . . . . . . . . 30
Rum - Mini Thematic . . . . . . . . . . . . . . . . . . 32
Promotional Fixture - Rum . . . . . . . . . . . . . 34
Featured Gift . . . . . . . . . . . . . . . . . . . . . . . 38
goLOCAL - Ontario . . . . . . . . . . . . . . . . . . . 41
WE’VE GOT YOUR BEER
Table of Contents
ide
edback
O
nl
y
M arketing &
Pro duc t G uide
Pro m o t i o n Dates:
Tr
ad
e
Co
py
J u l y 1 8 - Au g u s t 1 4 , 2 0 1 0
y
Introduction
O
nl
The “We’ve Got Your Beer” promotion positions the LCBO as the place to purchase beer
this summer. The LCBO wants to ‘own’ the beer market during July and August and our
main focus will be on our great variety and great value of our single cans; our great line
up of Ontario Craft Beers, and new and interesting summer sample packs.
Summer Programs
Co
py
We’ll be targeting new and existing LCBO customers- with beer for any and all occasions.
So go ahead and serve beer!
This guide includes information on all the summer seasonal programs:
•
the Summer Rosés Program Phase II,
•
the Big House New Product Launch,
•
the Ready-To-Drink Sold Space Blockpile,
•
the Summer Ready-To-Drink product assortment and
•
the Summer Beer Programs.
Tr
ad
e
In-Store Music
Like Journey’s song, “Anyway you want it, that’s the way you need it”… this is the
driving sound behind Period 5’s music.
Spanning 40 years of rock, from Deep Purple to Kings of Leon, we offer up rock Summer
style; classic, modern, alternative, dance-rock, blues-rock, folk-rock, new wave and
more… anyway you want it!
2
Promotional Turn 5: We’ve Got Your Beer
nl
y
New Categor y
Signage
Tr
ad
e
Co
py
O
I nte r n at i o n a l Ca n a d i a n Blends
New Category Signage
Continued
y
Overview
nl
A new name for Cellared in Canada!
Cellared in Canada has been renamed International Canadian Blends.
Co
py
O
This change is the result of an industry-led research project involving the LCBO, the Wine Council
of Ontario, the Winery and Grower Alliance of Ontario and the Grape Growers of Ontario. All
agree that International - Canadian Blends provides more information and is more transparent
for the consumers.
The government is in full support and is expecting the LCBO to execute the change in our stores as
soon as possible. The Cellared in Canada signs should now be replaced with the new signs that
read International Canadian Blends. The new signs were sent out to stores two weeks ago.
Action:
The signage identifies non-VQA sections.
Tr
ad
e
Please remove and dispose all of the Cellared in Canada, Ontario White Wine, Ontario
Red Wine Category signs and install the new International - Canadian Blends Category
signs.
The VQA and Ontario signs should remain in place to identify VQA products only.
Additional signs are available from the IMAGE Hotline:
PGON152
INTERNATIONAL - CANADIAN BLENDS
47.5” w x 6.375” h
PERM152
INTERNATIONAL - CANADIAN BLENDS
47.5” w x 7.875” h
NIVQA097
INTERNATIONAL - CANADIAN BLENDS for mini stores
29.875” w x 7.625” h
Note: While we are able to recycle much of the waste we generate at the store level,
the LCBO does not yet have an efficient means for recycling Category signs; until such
procedures are established old Category signs should be disposed with other store waste.
4
Continued
nl
1. Who came up with these changes?
y
Questions and Answers
Co
py
O
The change in store signage comes at the government’s directions based on the results of an
industry-led research project which included the LCBO, the Wine Council of Ontario, the Winery
& Grower Alliance of Ontario and the Grape Growers of Ontario. The report issued on December
21, 2009 by the Industry Working Group on Label Clarity recommended replacing:
Cellared in Canada on LCBO and winery retail store signage with International-Canadian
Blends
Cellared in Canada from imported and domestic wines on labels with Blended from
International and Canadian Wines
2. Why were these changes sought?
Tr
ad
e
This change is in response to concerns raised regarding the clarity of the phrase Cellared in
Canada over the past year.
Although public and media criticism was largely centered in British Columbia, which allows
100 per cent import grape content, there was also criticism of Ontario wineries and the LCBO
suggesting the signs and labels were misleading consumers about the content of these wines. Some
suggested that signs and labels could create the impression that they were wines made from 100
per cent Canadian grape content.
The new terms identify which wines are blended using foreign and domestic grapes, which we
believe will reduce any consumer confusion.
Ontario currently requires a minimum of 30 per cent Ontario grape content in wines blended in the
province.
Marketing & Product Guide
5
nl
3. Why do domestic producers need to use foreign grapes at all?
y
Continued
O
Wineries source wine for blends from a variety of countries and the source of the import content
may vary even within a single year. Wines made from blends of domestic and imported wines or
wine content can be found in other countries as this practice allows winemakers to offer lowerpriced wines. Customers buy these wines for their value and quality. These wines typically
compete with lower-priced imported wines, not VQA wines made from 100 per cent Ontario
grapes, because of their price point.
Co
py
4. Why do the previous and new signage both use the word “Canadian” rather than “Ontario”?
Ontario is a “protected term” in VQA legislation and can only be used on labels of Ontario VQA
wines. While this legislation does not apply directly to LCBO signs, not using the term Ontario in
signs for blended wines helps to accurately convey the grape content of the wines to consumers.
The new term also permits its use nationally since blended wines are also made in other provinces.
LCBO’s support for Ontario VQA wines is extensive. As a strong promoter of Ontario suppliers,
LCBO has a number of in-store initiatives to promote Ontario. Ontario VQA wines are a leading
growth segment at the LCBO. Year-over-year, VQA sales are up almost 20 per cent – a trend driven
by LCBO marketing initiatives and high value products from the industry.
Tr
ad
e
5. Will winery retail stores also use the new language on their signs?
It is our understanding that the new signage will apply to all stores, however you may want to
directly ask operators of winery retail stores about their plans.
6. Will the labels of blended wines change?
Many of the requirements for wine labels are established by the federal government and the
Canadian Food Inspection Agency (CFIA). Ontario wineries along with wineries in other provinces
are discussing changes with the CFIA and hope to be able to change label wording in the near
future.
6
Tr
ad
e
Co
py
O
nl
y
Thematic Signage
Thematic Signage
Component
Installation
End Aisle Backer Cards
End Aisle
8
Re-order Code
11050-50
11050-01
11050-02
11050-03
11050-04
11050-04
11050-05
11050-06
11050-07
11050-08
11050-08
11050-09
11050-09
11050-10
11050-11
11050-12
11050-12
11050-13
11050-14
11050-15
11050-16
11050-17
11050-18
11050-19
11050-20
nl
Tr
ad
e
Co
py
O
Dimensions:
30” w x 24” h
Product
We’ve Got Your Beer- Generic Text
1
Corona Extra/Corona Slim Can
2
Carlsberg/Tuborg/Kronenbourg
3
Stella Artois/Stella Legere
4 Premium Harp/Guinness
4 Standard Red Stripe/Guinness/Strongbow
5
Peroni/Pilsner Urquell/Grolsche
6
Alexander Keith’s Red Ale/White Ale/Pale Ale
7
Creemore Lager/Pilsner/Kellerbier
8 Premium Steam Whistle Pilsner
8 Standard Beck’s/Lowenbrau
9 Premium Mill St. Tank House/Organic Lager/Stock Ale
9 Standard Moosehead Cracked Canoe/Lager
10
Molson Canadian/Canadian 67/Coors
11
Bud Light Lime
12 Premium Zubr/Tyskie/Lech
12 Standard Newcastle/Boddingtons/Old Speckled Hen
13
Heineken Lager
14
Sleeman Honey Brown/Cream Ale
15
MDG/MDG Pet/Miller Chills
16
Innis & Gunn Blonde/Original
17
Wateloo Wheat/Dark/Wolfgang’s German
18
Muskoka Cream/Nickel Brook/Pilsner Light
19
Black Oak/Niagara’s Best/Flying Monkey’s
20
Devil’s Pale Ale/Cameron’s/Wellington
y
Continued
Thematic Signage
Continued
Re-order Code
Hero Display
Banner Stand Insert
Hero Display
# 11052-41
Victoria Bitter
Note:
Hero Display Signs &
Promo Fixture Signs
Ship in the same package
Hero Display
Dimensions:
8” w x 7” h
Victoria Bitter
Thematic
Banner Stand Insert
Metal Thematic Banner Stand
(Front of store)
1 Version
# 11052-46
Tr
ad
e
Dimensions:
20” w x 70” h
# 11052-42
Co
py
Pricer Cards
O
Dimensions:
20” w x 70” h
Images
y
Installation
nl
Component
9
Thematic Signage
Continued
Images
y
Power Aisle Banner
First Banner
We’ve Got Your Beer (front) Nearest front of store
Beer Collage (back)
Dimensions:
Alternate the banner’s
45” w x 30” h
sides down the length of
the power aisle.
Re-order Code
# 11051-11
nl
Installation
O
Component
front
We’ve Got Your Beer
Beer Collage
Install in between the
# 11051-77
permanent operational
signage in the Beer
Dimensions:
shelving of the store and in
the Beer Fridge.
23.75” w x 7.875” h
DO NOT DISCARD THE
The purpose of these
PERMANENT SIGNAGE
signs is to draw customer
attention to the section. Remove the signs at the
end of the promotion.
Tr
ad
e
Perimeter Category Sign
Co
py
Order of Signs
10
back
Beer Collage
Category Sign
Thematic Signage
Continued
Re-order Code
Window Showcard
Front: We’ve Got Your Beer
# 11052-01
Images
y
Installation
nl
Component
O
Dimensions:
28” w x 45” h
front
Back: Beer Bag
Dimensions:
28” w x 45” h
ALTERNATE THE PATTERN
OF SIGNS
Co
py
Window Showcard
Tasting Bar
Dimensions:
21 15/16” w x 32 9/16” h
or
# 11052-51
Tr
ad
e
Backlit / Tasting Bar Sign
front
Backlit Sign Holder
11
Thematic Signage
Continued
Perimeter Signs
First Banner
We’ve Got Your Beer/Mill St. Nearest front door of store
(front over back)
Re-order Code
Images
y
Installation
Banner # 11051-01
nl
Component
O
Dimensions:
Banner: 30” w x 30” h
front
(front over back)
Dimensions:
Perimeter Signs
We’ve Got Your Beer/
Guinness
(front over back)
Second Banner
Banner# 11051-02
Co
py
Perimeter Signs
We’ve Got Your Beer/Stella
Artois
front
Third Banner
Tr
ad
e
Dimensions:
back
back
Banner# 11051-02
front
back
Perimeter Banners
12
Stella Artois
Guinness
Thematic Signage
Continued
Re-order Code
Transparency Signs
First
Nearest front door of store
Square Transparency
# 11053-01
Second
Square Transparency
# 11053-02
Dimensions:
Square Transparency:
28.5” w x 28.5”h
Transparency Signs
Mill St
Third
Tr
ad
e
Dimensions:
28.5” w x 28.5”h
Transparency Signs
Stella Artois
O
Transparency Signs
Guinness
Co
py
Dimensions:
28.5” w x 28.5”h
Images
y
Installation
nl
Component
Fourth
Square Transparency
# 11053-03
Square Transparency
# 11053-04
Dimensions:
28.5” w x 28.5”h
13
Thematic Signage
Continued
Re-order Code
Exterior Signs
First Banner
Nearest front door
Banner # 11052-31
Transparency # 11053-11
Exterior Signs
Beer Collage
O
Dimensions:
Alternate the signs’ sides
Transparency: 28” w x 45” h
Images
y
Installation
nl
Component
Co
py
Banner # 11052-32
Transparency # 11053-12
Dimensions:
Transparency: 28” w x 45” h
Social Responsibility
Vinyl Cling
Install on Exit Door
English # 11058-08
French # 11058-09
Tr
ad
e
ALWAYS REMOVE THE
PREVIOUS VERSION
14
Thematic Signage
Continued
Tr
ad
e
Power Aisle Banner
Co
py
O
nl
y
Order of signs
Beer Collage
Beer Collage
Perimeter Banner
Stella Artois
Guinness
15
Thematic Signage
Continued
Drink Pink Shelf Talkers (1 bundle/ 34 pcs)
nl
y
Notes:
Display Spot 1- Best Beer for the BBQ
Display Spot 2 - Our Best Buys for the Weekend
Display Spot 1- Best Beer for the BBQ
Display Spot 2 - Our Best Buys for the Weekend
Discretionary End Aisle Backer Cards
Pre-printed pricer card (1 version x 2 pcs)
Pre-printed shelf talkers (1 version x 2 pcs)
Category Sign
Promo Table Sign
Shelf Talker
Fridge Sign
Gift Tag
Cash Desk Scan Card
LTO Shelf Talkers
AIR MILES® Shelf Talkers
New Product Shelf Talkers
BBAM Shelf Talkers
IMAGE Shelf Talkres
Thematic printed pricer cards (73 versions)
Thematic regular extender strips (65 versions)
Thematic community extender strips (5 versions)
Thematic discovery extender strips (9 versions)
Thematic blank shelf talkers (bundle of 50)
Thematic blank pricer cards (bundle of 50)
Thematic blank extender strips (bundle of 15)
Go Green Extender
Superstar complete kit
Shelf Talkers & Popular Pick
Superstars Shelf Talkers only
Rum Mini Thematic
Rum Mini Thematic
Rum Mini Thematic
go Local - cube side signage
go Local - Fire up the Grill - go Local
VQA pre-printed shelf talkers
Flat Merchandiser - OCB/Muskoka
Flat Merchandiser - Mill St
Flat Merchandiser - Taste of Belgium
We’ve Got Your Beer 4 versions (1 bundle of 4)
Summer Blockpile - 6 versions
Tr
ad
e
Co
py
Drink Pink Fridge Sign (1 version)
Drink Pink Gift Tag (1 version)
Drink Pink Scan Card (1 version)
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
Ontario Wine Superstars – Full Kit
Ontario Wine Superstars Popular Pick
Ontario Wine Superstars Promo Fixture Sign (short)
Promo Fixture Sign (long)
Promo Fixture Shelf Talkers
go LOCAL Sub-Category Signs (Eng/FR)
VQA cube Medallion sign
VQA Shelf talkers x 5 Versions
Muskoka/OCB Sampler Pack Pod
Mill Street Sampler Pack Pod
Taste of Belgium Sampler Pack Pod
Pod Pricer Cards
Turn 3 Pole Topper Signs
Turn 3 Pre-Printed Pricer Cards
Turn 3 Pre-Printed Shelf Talkers
Code
11054-11
11054-12
11054-16
11054-17
11048-01
11048-02
11048-03
11038-25
11038-26
11038-27
11038-28
11038-29
11038-30
11057-01
11057-02
11057-03
11057-04
11057-05
11055-11
11057-12
11057-13
11057-14
11057-15
11057-16
11057-17
11057-18
11058-01
11058-02
11058-03
11052-61
11052-62
11052-63
11058-04
11058-05
11058-06
11054-21
11054-22
11054-23
11054-67
11055-51
11055-52
11055-53
O
Component
Mixed Drink Poster
Mixed Drink Poster
Mixed Drink Drum Sign
Mixed Drink Drum Sign
Big House Summer Wine (Backer Card)
Big House Summer Wine (Pricer Card)
Big House Summer Wine (Shelf Talker)
Drink Pink Category Sign (1 version)
Drink Pink Promo Table Sign (1 version)
16
Tr
ad
e
Co
py
O
nl
y
We’ve G ot Your B eer
Adver tising
Beer Single Newspaper Free Standing Insert
Co
py
O
The FSI is cut in the shape of a single format beer can.
nl
A Free Standing Insert featuring 27 single format cans will
be distributed before the start of the “We’ve Got Your Beer”
Promotion.
y
Beer Single FSI Advertising
Beer Single FSI
Drop Dates & Publications
The Beer Single Free Standing Insert will drop on July 15, 16 and 20, 2010 in the following
newspapers:
Globe and Mail
Toronto Star
Ottawa Citizen
London Free Press
Hamilton Spectator
Windsor Star
Tr
ad
e
•
•
•
•
•
•
•
•
•
•
•
•
Kingston Whig-Standard
Sudbury Star
Kitchener-Waterloo Record
National Post
Toronto Sun Ottawa Sun
Participating Brands
LCBO#
6445
16907
53686
74591
88815
91157
113183
131490
134148
143891
148007
149815
149864
171843
18
Description
Creemore Springs Premium Lager
Rickard’s Red
Creemore Traditional Pilsner
Tuborg Gold
Tatra
Steam Whistle
Estrella Damm
Muskoka Cream Ale
Creemore Kellerbier
Peroni Nastro Azzurro
Czechvar Premium Lager
Red Stripe
Rickard’s White
Rickard’s Dark
Format
473 mL
473 mL
473 mL
500 mL
500 mL
500 mL
500 mL
473 mL
473 mL
500 mL
500 mL
473 mL
473 mL
473 mL
LCBO#
174797
186783
187757
190439
194340
255380
337949
535294
614909
615880
676056
904409
906669
Description
Victoria Bitter
Mill Street Lemon Tea
Wellington Silver Wheat
Wellington SPA
Boxer Lager
Pilsner Urquell
Heineken Lager
Grolsch
Kozel
Devil’s Pale Ale
Radeberger Pilsner
Molson Canadian
Coors Light
Format
500 mL
473 mL
473 mL
473 mL
473 mL
500 mL
500 mL
500 mL
500 mL
473 mL
500 mL
473 mL
473 mL
We’ve Got Your Beer Advertising
Continued
y
We’ve Got Your Beer Newspaper Free Standing Insert
O
nl
The “We’ve Got Your Beer” Free Standing Insert will feature 69 products. The products
are new, exclusive, or interesting styles of beer. There is a focus on the value of our
singles can format, Canadian craft beer and premium summer beers from around the
world.
Globe and Mail
Toronto Star
Ottawa Citizen
London Free Press
Hamilton Spectator
Windsor Star
Sudbury Star
National Post
Toronto Sun Ottawa Sun Tr
ad
e
•
•
•
•
•
•
•
•
•
•
•
•
Co
py
The We’ve Got Your Beer Free Standing Insert will drop on July 24 & 25, 2010 in the
following newspapers:
We’ve Got Your Beer FSI
Radio
Radio advertisements will be aired for 4 weeks beginning July 21 through August 14 in
the Toronto and Ottawa markets.
19
We’ve Got Your Beer Advertising
Continued
20
Description
Zywiec Beer
Sol
Hobgoblin Extra Strong Ale
Lowenbrau Original
Stella Artois
Kronenbourg 1664
Tiger Beer
Steam Whistle Pilsner
Erdinger Dunkel Weissbier
Paulaner Hefe-Weissbier
Sleeman Original Draught
Dos Equis Lager
Creemore Springs Premium Lager
Stiegl Bier
Moretti Beer
Innis & Gunn Oak Aged Beer
Brahma Beer
Lakeport Brava
McAuslan Apricot Wheat
Busch
Labatt Blue
Budweiser
Budweiser
Alexander Keith’s India Pale Ale
Format
500 mL
6 x 330 mL
500 mL
500 mL
500 mL
500 mL
500 mL
6 x 341mL
500 mL
6 x 330 mL
6 x 341 mL
6 x 330 mL
6 x 341 mL
500 mL
6 x 330 mL
330 mL
6 x 300 mL
6 x 341 mL
6 x 341 mL
6 x 473 mL
473 mL
6 x 341 mL
473 mL
473 mL
nl
LCBO#
331280
415661
435743
487249
487264
506741
537258
547646
574236
577296
612259
616540
637744
676106
676130
676379
676734
690156
691113
696161
696468
902619
905976
907147
O
Format
6 x 330 mL
473 mL
473 mL
473 mL
500 mL
500 mL
473 mL
473 mL
473 mL
6 x 330 mL
473 mL
6 x 341 mL
500 mL
6 x 341mL
6 x 330 mL
500 mL
6 x 341 mL
500 mL
473 mL
473 mL
6 x 330 mL
473 mL
4 x 341mL
473 mL
500 mL
500 mL
6 x 341 mL
473 mL
500 mL
6 x 355 mL
6 x 355 mL
6 x 355 mL
6 x 355 mL
5 x 473 mL
473 mL
4 x 473 mL
6 x 330 mL
473 mL
6 x 341 mL
473 mL
473 mL
4 x 500 mL
6 x 355 mL
500 mL
1980 mL
Co
py
Description
Heineken Lager
Bud Light
Lakeport Pilsener
Lakeport Honey Lager
Staropramen
Duchy Originals Organic Ale
Sleeman Original Draught
Lakeport Light
Alexander Keith’s Red Amber Ale Tc
Leffe Brune
Sleeman Cream Ale
Rickard’s White
Steam Whistle Premium Pilsner
Amsterdam Big Wheel
Dos Equis Amber
Boris Bio - Organic Beer
Moosehead Cracked Canoe
Stella Artois Legere
Miller Genuine Draft
Alexander Keith’s Premium White Ale
Taste Of Belgium
Creemore Kellerbier
St.Ambroise Pale Ale
Amsterdam Natural Blonde
Zlatorog Beer
Molson Canadian 67
Rickard’s Dark
Victoria Bitter
Corona Light Thin Cans
Miller Chill
Moosehead Lager Slim Can
Bud Light Lime
Muskoka 5 Sampler Pack
Hockley Black & Tan
OCB Discovery Pack
Corona Extra
Mill Street Lemon Tea
Mill Street Seasonal Sampler
Wellington Special Pale Ale
Boxer Lager
Sapporo
Samuel Adams Boston Lager
Becks
Carib Lager
Tr
ad
e
LCBO#
18
1107
2840
2899
6668
26971
39677
48017
53694
68049
73361
88252
91157
116223
119735
119826
121822
123315
126094
127068
127092
134148
134254
142356
148007
148031
157453
171483
174797
174888
174904
177741
178475
180687
183137
183798
186510
186783
188102
190439
194340
191296
307330
322362
328419
y
Participating Products
Tr
ad
e
Co
py
O
nl
y
Civic Holiday
4 - Day S ale
Civic Holiday Four Day Super Sale
Advertising FSI
y
O
nl
Ten products are on sale for the long weekend in August. The products will be offered
with a special Limited Time Offer, effective July 29th to August 1st. The products will be
advertised in an FSI, inserted in local papers throughout Ontario. The sale will be valid
“while supplies last” and “in select stores.”
Description
Gibson's Finest
Crown Royal
Holsten
Wiser's Small Batch
Naked Grape Pinot Grigio
Strongbow 8 pack (new product)
Yellow Label Cabernet Sauvignon
Gosser
Radeberger
Lech
Tr
ad
e
LCBO#
8854
10108
288365
95315
141929
184796
251876
469262
676056
676775
Co
py
We recommend stores that list these products should order additional stock for the sale.
Stores that do not stock these products should consider bringing them in for the sale.
Caution should be used when bringing in inventory as this sale is only for four days.
Format
1140 mL
1140 mL
500 mL
750 mL
3000 mL
8 x 440 mL
750 mL
500 mL
500 mL
500 mL
4-Day LTO
$5.00
$5.00
$0.20
$5.00
$6.05
$3.00
$3.00
$0.20
$0.20
$0.20
Merchandising Instructions
• Build a blockpile display in a prominent location of the store. Sign the display with the
mini-backer card and pre-printed pricer cards that will be shipped to all stores prior to
July 29.
• Install the pre-printed shelf talkers in front of the products in their regular on-shelf
location.
22
Advertising FSI
y
O
Co
py
Globe and Mail
Toronto Star
Ottawa Citizen
Toronto Sun
Ottawa Sun
National Post
London Free Press
Hamilton Spectator
Windsor Star
Sudbury Star
North Bay Nugget
Peterborough This Week
Niagara This Week
Barrie Examiner
St. Catherines Standard
Oshawa Whitby This Week
Guelph Mercury
Collingwood Enterprise Bulletin
Muskoka Sun
Bracebridge Examiner
Huntsville Forester
Sarnia Observer
Tr
ad
e
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
nl
The Civic Holiday Mini Free Standing Insert will drop on July 27, 28 and 29, 2010 in the
following newspapers:
23
y
nl
O
Co
py
Tr
ad
e
24
Tr
ad
e
Co
py
O
nl
y
NE W
B eer $0.95
Enviro B ag
New Beer Enviro Bag
O
All stores will be shipped one case (50 units per case) of
bags. The bags are scheduled to arrive the week of July
12, 2010.
nl
A beer themed $0.95 Enviro Bag is being launched in P5.
y
+187773 Enviro Beer Bag $0.95
Co
py
The Beer Enviro Bags will be continue to be available for
stores to order from their supplying warehouse after the
end of P5. The bags are replacing the Mix 8 cardboard
carriers that are no longer available.
+187773
$0.95 enviro beer bag
Merchandise the Enviro Beer Bags in the Beer Section on the metal beer carrier stand that
was used for the Mix 8 Beer Carriers. Tr
ad
e
All stores will receive a header card to install on top of the metal beer carrier stand. To
order additional header cards, contact the IMAGE Hotline and reference #BYOB005.
Enviro Beer Bag Header Card
Enviro Beer Bag Shelf Talker
Shelf Talkers
Each store will receive 10 pre-printed shelf talkers that highlight the new Beer Enviro Bag. Please display the shelf talkers throughout the store at the Store Manager’s discretion.
Remove the shelf talkers at the end of the We’ve Got Your Beer Promotion (August 14,
2010).
Advertising
The Enviro Beer Bag will be promoted on the We’ve Got Your Beer Free Standing Insert
(dropping on July 24 and 25, 2010) and on the window showcards.
26
Tr
ad
e
Co
py
O
nl
y
Cross Promoting
B eer with
Whisk y & Wine
Cross Promoting
Beer with Whisky & Wine
y
Overview
Key Dates
Participating Stores
All stores
July 18, 2010
August 14, 2010
Co
py
Install: Takedown: O
nl
All stores will receive shelf talkers to install in the whisky and wine (including
Vintages) sections to promote a selection of beer products. The goal is to encourage
whisky and wine consumers to try a beer that has been selected to match their tastes.
Install these shelf talkers in the Whisky sections of the store:
Tr
ad
e
+149815 • Red Stripe Beer • 473 mL
+177741 • Moosehead Lager Slim Can • 6 Pk-C
+904409 • Molson Canadian • 473 mL
Install these shelf talkers in White wine sections of the store:
Cross Merchandising Shelf
Talker
+174888 • Corona Light Slim Can • 6 Pk-C
+182501 • Grolsch Lemon • 6 Pk-B
+186783 • Mill Street Lemon Tea Beer • 473 mL
Install these shelf talkers in the VQA (Ontario Wines) section of the store:
+169334 • Lugtread Lagered Ale • 4 Pk-B
+183137 • Hockley Black & Tan • 473 mL
+187302 • Muskoka Pilsner Light • 473 mL
28
O
nl
y
G reat Value/
Just Arrived
Tr
ad
e
Co
py
Shelf Talkers
I n-sec tion
Great Value/Just Arrived
Shelf Talkers - In - Section
y
Overview
nl
Please display these shelf talkers in-section to promote great value beer and new arrivals. Key Dates
July 18, 2010
August 14, 2010
O
Install: Takedown: All stores
Co
py
Signage and Merchandising instructions
Install the “Just Arrived” perpendicular shelf talkers in the beer section and fridges.
Description
Sapporo
Muskoka Cream Ale Docker
Amsterdam Big Wheel
Victoria Bitter
Niagara’s Best Lager
Stone Hammer Dark
Miller Chill
Tr
ad
e
LCBO #
574236
191296
173724
166223
174797
184739
187328
174904
Format
500 mL
4-Pk-C
5000 mL
6 x 355 mL
500 mL
6 Pk-B
6 Pk-B
6 x 355 mL
Install the “Great Value” perpendicular shelf talkers in the beer section and fridges.
LCBO#
141242
676775
32359
146068
172619
186544
194340
30
Description
Keller Premium Lager
Lech Beer
Kaiser Beer
Bavaria Light
Keystone Light
Stonewall Light
Boxer Lager
Format
500 mL
500 mL
500 mL
500 mL
6 x 355 mL
275 mL
473 mL
Tr
ad
e
Co
py
O
nl
y
Rum - I n-S ec tion
M ini Thematic
Rum - Mini Thematic
The LCBO offers a diverse selection of
Rums: premium whites, complex ambers,
cachaca and spiced rums.
1, 5, 6, 11, 13, 14, 15, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32,
34, 35, 36, 38, 40, 44, 45, 47, 50, 57, 59, 60, 61, 62, 63, 64,
68, 72, 73, 79, 80, 83, 90, 93, 95, 97, 101, 102, 106, 115,
125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156,
163, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190,
191, 192, 195, 196, 198, 200, 201, 202, 207, 209, 210, 212,
214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 246, 248,
249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298,
300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 345,
346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373,
378, 381, 382, 383, 384, 385, 386,387, 388, 389, 390, 392,
393, 394, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425,
426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 453, 456,
457, 459, 465, 470, 481, 484, 486, 490, 494, 495, 499, 501,
505, 511, 518, 521, 522, 523, 525, 528, 536, 540, 542, 544,
545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 572, 573,
575, 579, 584, 586, 587, 590, 593, 601, 602, 616, 617, 619,
623, 624, 629, 630, 631, 632, 698, 700, 702, 703, 771, 776
nl
O
Co
py
Thirteen rums will be featured in a Free
Standing Insert. The FSI showcases the
diversity and selection of rums available at
the LCBO and demonstrates how easy it is
to make great tasting rum cocktails.
y
Overview
The FSI will be inserted in regional
publications on Thursday, August 5, 2010. The publications include: Globe & Mail,
Toronto Star, Ottawa Citizen, London Free
Press, Kingston Whig-Standard, KitchenerWaterloo Record, Sudbury Star and
Thunder Bay Chronicle.
Signage and Merchandising Instructions
Tr
ad
e
LCBO#
117
26286
64659
104786
120386
147892
158220
167148
200436
367672
443903
500512
616409
32
Description
Bacardi Superior 750 mL
Flor de Cana Grand Reserve 7 Year Old 750 mL
Captain Morgan Private Stock 750 mL
Leblon Cachaca 750 mL
El Dorado 5 Year Old Demerara 1140 mL
El Dorado 6 Year Old Silver Demarara 750 mL
Lamb's Black Sheep Spiced Rum 750 mL
Sailor Jerry Spiced Navy Rum 1140 mL
Appleton Estate Reserve Jamaica Rum 750 mL
Gosling's Black Seal Rum 750 mL
Havana Club Anejo Reserva 750 mL
Captain Morgan Spiced 750 mL
Angostura 1919 750 mL
Shelf Talkers (bundle of 13):
Each store will be receiving two bundles of
pre-printed shelf talkers.
Install the shelf talkers in front of the
participating products in the following
locations:
1.
Rum In-Section
2.
Promotional Fixture
Promotional Fixture Sign
Use the pre-printed category signs in the
sign bands (see the Promotional Fixture
section for complete details).
Tr
ad
e
Co
py
O
nl
y
Promotional Fix ture
Rum
Promotional Fixture - Rum
y
Rum and Beer Pails
nl
Rum is in! The 13 rums being featured in a Rum FSI and in-section, will also be promoted
on the Promotional Fixture during PT5. The Rums are grouped by flavour profiles, with
detailed tasting notes to encourage consumers to try a different style.
O
Install the products on the fixture so that the different styles are grouped together, see
below for groupings.
LCBO#
117
147892
104786
158220
167148
64659
500512
367672
616409
26286
120386
200436
443903
Description
Bacardi Superior
El Dorado 6 Year Old Silver Demarara
Leblon Cachaca
Lamb's Black Sheep Spiced Rum
Sailor Jerry Spiced Navy Rum
Captain Morgan Private Stock
Captain Morgan Spiced
Gosling's Black Seal Rum
Angostura 1919
Flor de Cana Grand Reserve 7 Year Old
El Dorado 5 Year Old Demerara
Appleton Estate Reserve Jamaica Rum
Havana Club Anejo Reserva
Tr
ad
e
Style
White
White aged
Cachaca
Spiced
Spiced
Spiced
Spiced
Spiced/Dark
Amber
Amber
Amber
Amber
Amber
Co
py
Format
750 mL
750 mL
750 mL
750 mL
1140 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1140 mL
750 mL
750 mL
Signage
• Use the pre-printed Category Signs in the sign bands.
• Use the pre-printed shelf talkers to communicate the product information.
Beer Pails
Sell through the gift pails, party tubs, bags and bottle stoppers that were sent to stores
during the Ready Set Summer (PT4) promotion.
Merchandise pre-wrapped beer pails on the second and bottom shelf on the Featured Gift
End. See the Featured Gift Section of this guide for instructions.
34
y
Rounded Ends
Tr
ad
e
Co
py
2E - Two Rounded Ends
The Promotional Fixture is two rounded ends,
generally at the front of the power aisle.
• All the participating products that the
store currently lists should be
merchandised on one rounded end.
• Featured Gifts should be displayed on the
other rounded end.
• Fabric Bags should be merchandised on
the top shelf of both ends. Remove a
selection of bags from their cellophane
wrapping and merchandise with a
participating product.
O
nl
There are four different configurations of the Promotional Fixture throughout the store
chain. See Participating Stores section of this Guide to determine which Promotional
Fixture configuration your store has.
1E - One Rounded End
The Promotional Fixture is one rounded end.
• All the participating products that the store currently lists
should be merchandised on the two lower shelves.
• Featured Gifts and Fabric Bags should be merchandised on
the top shelf.
Rounded End
35
nl
O
Co
py
1G - One Gondola
The Promotional Fixture is a gondola with one
rounded end and one four foot section of shelving.
• All the participating products that the store
currently lists should be merchandised on the
four foot section.
• Featured Gifts should be displayed on the
rounded end.
y
Merchandising Instructions (continued)
Four Foot Section
Rounded End
Gondola
Tr
ad
e
• Fabric Bags should be merchandised on the
top shelf of both ends. Remove a selection
of bags from their cellophane wrapping and
merchandise with a participating product.
2G - Two Gondolas
The store has two Promotional Fixture gondolas.
• All the participating products that the store currently lists should be merchandised
on the four foot sections.
• Featured Gifts should be displayed on the rounded ends.
• Fabric Bags should be merchandised on the top shelf of the rounded ends. Remove
a selection of bags from their cellophane wrapping and merchandise with a sample
participating product.
36
Tr
ad
e
Co
py
O
nl
y
Featured G if t
+751602 Galvanized Beer Pailss may order
O
Stores are to prepare and merchandise the pails with the
selection of beers listed below.
nl
Participating stores will receive galvanized beer pails and wrap
kits.
y
Featured Gift
Co
py
Stores will receive a custom designed gift tag and ribbon to use
with the wrap kits that are available to order year-round.
+751602 • Galvanized Beer Pail (available year round) • $6.85
+151688 • Wrap Kits (available year round) • $3.50
Shipping
+751602
Galvanized Year Round Beer Pail
$6.85
The Galvanized Year Round Beer Pails and Wrap Kits will be shipped to participating
stores beginning the week of July 12, 2010.
Tr
ad
e
Assemble the pails with brands from the Great Value or the Connoisseur list, but please
do not mix products from both lists in the same pail.
Choose 6 or 8 brands from the lists below for each pail.
Great Value Beer
38
Connoisseur Beer
LCBO#
Description
Format
LCBO#
Description
Format
427831
32359
45955
149815
149864
73361
904409
40949
Wernesgruner Pilsner
Kaiser Beer
Tecate
Red Stripe Beer
Rickard’s Original White
Sleeman Cream Ale Can
Molson Canadian
Maclays Pale Ale Can
500 mL
500 mL
473 mL
473 mL
473 mL
473 mL
473 mL
473 mL
676767
148007
676379
402230
26971
615880
91157
255380
Fuller’s London Price
Innis & Gunn Oak Aged Beer
Erdinger Weissbier
Duchy Originals Organice Ale
Devi’s Pale Ale
Steam Whistle Premium Pilsner
Pilsner Urquell
500 mL
500 mL
330 mL
500 mL
500 mL
473 mL
500 mL
500 mL
Featured Gift
nl
Each case contains 12 Galvanized Year Round Beer Pails.
y
O
The following stores will receive 2 cases of the Galvanized Year Round Beer Pails & 1 case of the
Year Round Wrap Kits. The Wrap Kits contain enough cellophane bags to prepare 24 beer pails.
Merchandising
Co
py
1, 5, 6, 10, 14, 15, 19, 20, 21, 22, 25, 27, 31, 34, 35, 36, 38, 40, 44, 47, 50, 57, 58, 60, 61, 62, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93,
95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182,
183, 185, 186, 187, 190, 191, 192, 196, 198, 200, 201, 202, 207, 209, 210, 211, 212, 214, 217, 218, 226, 228, 237, 242, 243, 244,
249, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 295, 298, 300, 311, 324, 325, 329, 333, 334, 340, 343, 346, 351, 353,
355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 398, 400, 402, 404,
407, 412, 416, 417, 425, 426, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 486, 490, 494,
495, 499, 501, 505, 511, 518, 521, 522, 523, 525, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 572,
573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 616, 617, 619, 623, 624, 629, 630, 631, 632, 636, 698, 700, 702, 703, 771, 776
• The Galvanized Beer Pails, wrapped with participating products, are to be merchandised
on the bottom shelves of the Promotional Fixture.
• Itemize the products and the wrap charge on the gift tag, include the total retail price.
Tr
ad
e
Signs
Participating stores will receive a Featured Gift Category sign to insert in the sign band on the
Promotional Fixture or Gift Centre. Marketing & Product Guide
39
y
nl
O
Co
py
Tr
ad
e
40
Tr
ad
e
Co
py
O
nl
y
goLOC AL - O ntario
goLOCAL FSI Fixture
Free Standing Insert
The goLOCAL FSI Fixture is a mandatory
program in participating stores. Stores
equiped with a retro-fitted end on the
VQA Cube must order the participating
products and maintain the display for
Periods 5 and 6. Refer to the participating
Stores section of this guide.
The goLocal Free Standing Insert will be
available in the following publications on
August 14, 2010:
nl
O
National Post
Globe and Mail
Toronto Star
Ottawa Citizen
London Free Press
Hamilton Spectator
Windsor Star
Sudbury Star
Toronto Sun (drop on August 15)
Ottawa Sun (drop on August 15)
Co
py
Stores do not need to list the products in
order to bring them in for the promotion.
Stores only need to perform a 1-in/1-out
if the Store Manager decides to keep the
product past the promotion end dates.
•
•
•
•
•
•
•
•
•
•
•
•
y
Product Turn Overview
Install the goLOCAL for Summer square
sign (with the Velcro microdots supplied)
over the VQA medallion on the retrofitted
end.
Colio Lake & River Series Chardonnay VQA
LCBO# 184135 • 750 mL
Tr
ad
e
Install the goLOCAL Category signs on
either side of the centre sign.
Merchandise the four participating
products on the top shelf of the goLOCAL
FSI Fixture.
Southbrook Cabernet/Merlot/Shiraz VQA
LCBO# 45609 • 750 mL
Peninsula Ridge Cabernet VQA
LCBO# 598748 • 750 mL
Pelee Island Pink VQA
LCBO# 529354 • 750 mL
Install the pre-printed shelf talkers in
front of each participating product in their
regular on-shelf location.
42
Ontario Superstars/
Popular Pick Program
nl
Medium golden yellow with refreshing
peachy, citrus flavours. Perfect with fusion
cuisine, smoked salmon, sushi, poached
salmon or as an aperitif.
Tr
ad
e
Co
py
This wine is crisp, refreshing and complex
with rich aromas of apples, honey and fresh
bread. Made using the classic Champagne
method with Chardonnay and Pinot Noir
grapes.
Strewn Gewürztraminer/Riesling VQA
LCBO #467662 • 750 mL • $11.95
O
Château des Charmes Brut Methode Traditionelle VQA
LCBO# 145409 • 750 mL • $22.95
y
Ontario Superstars
Popular Pick
Pelee Island Shiraz/Cabernet
LCBO# 637207 • 1500 mL
This intense flavoured deep purple Shiraz
Cabernet blend is a great partner for Cajun
dishes and spicy barbeques.
LIMITED TIME OFFER
Valid until August 15, 2010
Was:
$17.95
Save:
$1.00
Now:
$16.95
43
y
nl
O
Co
py
Tr
ad
e
44
Tr
ad
e
Co
py
O
nl
y
Big House Summer
Wine
Big House Summer Wine
Co
py
Big House White (+173286) is a crisp and
fruity blend. This wine over-delivers and at
$9.95, it is this summer’s biggest steal!
1, 5, 10, 11, 15, 18, 20, 22, 25, 26, 27, 29, 31, 35, 36, 38, 40,
44, 54, 57, 60, 62, 63, 65, 68, 73, 74, 77, 79, 80, 84, 88, 95,
97, 102, 106, 115, 130, 132, 144, 145, 148, 149, 154, 156,
163, 164, 167, 168, 171, 179, 187, 188, 196, 198, 199, 200,
201, 202, 207, 210, 212, 216, 217, 218, 226, 227, 228, 229,
238, 243, 244, 249, 252, 253, 265, 270, 276, 278, 287, 288,
295, 297, 300, 310, 312, 321, 325, 330, 331, 334, 344, 346,
351, 353, 355, 359, 360, 367, 370, 371, 373, 378, 382, 383,
385, 387, 388, 389, 390, 393, 394, 398, 401, 403, 404, 406,
407, 412, 415, 417, 425, 432, 434, 437, 438, 443, 445, 452,
453, 454, 457, 459, 465, 485, 494, 495, 499, 501, 505, 518,
525, 528, 532, 533, 537, 540, 544, 546, 549, 550, 552, 553,
556, 559, 569, 575, 579, 589, 590, 593, 599, 602, 616, 623,
624, 630, 631, 702, 771, 776
nl
This summer wine program will continue
to promote a single SKU in select stores,
throughout the summer.
O
Overview
y
Promotion Dates: May 17- September 11, 2010
Please continue to order sufficient inventory
to maintain a full looking Discretionary End
Aisle display.
Tr
ad
e
Key Dates
Ship Date:
Install Date:
Take-Down:
May 17, 2010
May 21, 2010
September 11, 2010
The product launch is advertised on
www.lcbo.com.
Participating Product
LCBO#173286 • The Big House White • 750 mL
Components
• End Aisle Backer Card
• Pricer Cards x 2 pcs
• Shelf Talkers x 2 pcs
46
nl
y
Premium Spirits Fixture
Spring/Summer Release
Tr
ad
e
Co
py
O
D ate s : Ap r i l 1 2 to S e p te mb er 24
Spirits Premium Fixture
y
Sales Results
O
nl
Helping your customers discover premium and deluxe spirits is an integral part of the
LCBO’s corporate objectives. Premium and deluxe spirits make a big contribution to the
LCBO’s revenue and profitability. Currently, deluxe and premium spirits are growing +5%
and +1.4% respectively. As of week 12, Net $ sales of product on the Spirits Premium Fixture are $451K, an 18%
increase vs the same timeframe last year.
Key Dates
Set-up: Launch: Takedown: Co
py
The introduction of these products does not affect your overall SKU count. It is not necessary to
delist any products from your store in order to accommodate these new items.
April 12 - 15, 2010
April 16, 2010
September 24, 2010
Tr
ad
e
The Spring/Summer products must be maintained until the end of September. At that time,
you will be advised about what to do with any remaining inventory.
Remaining Fall/Winter release inventory:
Any remaining Fall/Winter release inventory should be moved to the relevant section of the
store or used to fill gaps on the premium fixture during the Spring/Summer release. 48
continued
y
360, 432, 465, 495
Co
py
Group 2
The following received 1 case of 18 selected brands
O
Group 1
The following stores received 1 case of 18 selected brands
nl
Stores have been divided into four groups based on the type of Premium Fixture involved. The
basic allocation for the Spring/Summer release products will be as follows:
1, 5, 10, 15, 19, 21, 31, 34, 36, 38, 40, 95, 102, 106, 115, 148, 149, 164, 171, 185, 187, 198, 209, 217, 226, 243, 253, 255, 265,
288, 298, 326, 329, 334, 344, 346, 355, 361, 367, 371, 378, 383, 385, 386, 390, 392, 393, 398, 416, 417, 431, 437, 438, 445, 452,
457, 486, 490, 494, 499, 505, 511, 523, 528, 542, 546, 549, 553, 555, 556, 573, 575, 579, 586, 601, 617, 619, 623, 624, 629, 630,
632, 698, 702, 703, 776
Group 3
278, 353, 412, 459, 525, 590
Group 4
Tr
ad
e
60, 64, 154, 168, 191, 325, 388, 428, 700
The following stores were not forced product. Please order to meet your display requirements.
124, 175, 311, 404, 434, 470, 568, 584
49
nl
Case/
Pack
Format
Price
6
6
12
6
750 mL
750 mL
750 mL
750 mL
$49.90
$49.95
$39.00
$69.95
12
750 mL
$47.85
6
6
750 mL
700 mL
$49.95
$34.95
6
750 mL
$37.95
6
12
6
6
6
6
750 mL
700 mL
750 mL
700 mL
750 mL
750 mL
$109.95
$54.95
$34.95
$39.95
$89.95
$49.95
6
6
750 mL
750 mL
$91.00
$49.95
6
6
750 mL
500 mL
$59.95
$59.95
6
6
6
750 mL
750 mL
700 mL
$179.95
$119.95
$43.95
6
750 mL
$49.95
Tr
ad
e
Co
py
O
LCBO#
Description
Vodka
147751 Akvinta Vodka
159723 Trump Vodka
597559 Tito’s Handemade Vodka
603209 Stolichnaya Elit Vodka
Flavoured Vodka
157842 Pinot Grigio Vodka Italiana
Gin
118737 Victoria Gin
146514 Haymans Old Tom Gin
Flavoured Gin
149781 Blu Zephyr Flavoured Gin
Rum
45450
El Dorado 21 Year Old Rum
113159 Havana Club Cuban Barrel Proof Rum
157875 St. Lucia Distillers Chairman’s Reserve
158014 Flor de Cana Centernario 12 YO
158030 Plantation Barbados 20th Anniversary
162537 Sea Wynde Pot Still Rum
Tequila
146118 Dos Lunas Reposado Tequila
149476 Karma Tequila
Liqueur
157917 Domaine de Canton Ginger Liqueur
162099 Taboo Genuine - Absinthe (Vintages)
Whiskey
641589 Midleton Very Rare Irish Whiskey
139279 Scapa 16 YO Single Malt Scotch Whiskey
146134 Old St. Andrews Club House
Rare Single Barrel 10 Year Old Kentucky Straight Bourbon
604785 Eagle
Whiskey (Vintages)
Prices subject to change.
y
continued
50
continued
y
Quintessential List (Q-List) Brands
705148
573352
12856
64352
64451
602078
El Dorado Special Reserve 15 Year Old Rum
Aberlous A ‘Bunadh Speyside Single Malt Scotch
The Glenlivet Archive 21 Year Old Single Malt
360 Eco Luxury Vodka
Roberto Cavalli Vodka
Lagavulin 12 Year Old Islay Single Malt
Case/Pack
Format
Price
6
6
3
12
6
6
750 mL
750 mL
750 mL
750 mL
750 mL
700 mL
$59.75
$92.95
$153.95
$29.95
$89.95
$109.95
O
Description
Co
py
LCBO#
nl
The following products will not be forced to stores but are available for order. Please use
these products to fill the gaps in your fixtures.
Other Recommended Products
Description
437772
602789
521963
107144
637504
600163
122499
71605
147892
Belvedere Vodka
Wyborowa Vodka
Chopin Vodka
Eight Below Luxury Vodka
Hendrick’s Gin
Tanquerary No. Ten Gin
Beefeater 24 London Dry Gin
Bulldog London Dry Gin
El Dorado 6 YO Deluxe Silver Demerara Rum
Tr
ad
e
LCBO#
Case/Pack
Format
Price
12
6
12
6
12
6
6
6
6
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
$45.95
$44.95
$45.95
$39.95
$41.95
$34.50
$39.95
$34.50
$32.95
Note: The weekly SAM Update to stores will detail any additional inventory in the
warehouse available for your store to order. Please ensure you maintain a full fixture.
51
continued
y
Signage
Co
py
O
Please display the shelf talkers in front of the featured
products for the duration of the Spring/Summer turn.
nl
All participating stores will receive Shelf Talkers to highlight the products.
Please display the generic shelf talkers in the regular
Spirits section to drive traffic to the Premium Spirits
section.
Tr
ad
e
Please follow the suggested planoguides. Note that you may not be allocated all the
products noted on your planoguides.
• Remaining products from the Fall brown spirits release should be merchandised in
the space noted as “Manager’s Discretionay Space” on the planogram.
• All stores will install the shelf talkers in front of the appropriate products.
As the products sell down:
1. Reorder products where stock is available.
2. Supplement your selection with products from the Quintessential List (Q-List).
3. Increase the number of facings of the remaining SKUs with inventory.
4. Fill the location with another deluxe vodka, rum, gin or tequila from your regular
section.
52
continued
Tr
ad
e
Co
py
O
360, 432, 465, 495
nl
The following stores will implement the planogram below.
y
Group 1
53
Group 2
nl
The following stores will implement the planogram below:
y
continued
Tr
ad
e
Co
py
O
1, 5, 10, 15, 19, 21, 31, 34, 36, 38, 40, 95, 102, 106, 115, 148, 149, 164, 171, 185, 187, 198, 209, 217, 226, 243, 252,
253, 255, 265, 288, 298, 326, 329, 334, 344, 346, 355, 361, 367, 371, 378, 383, 385, 386, 390, 392, 393, 398, 416, 417,
431, 437, 438, 445, 452, 457, 486, 490, 494, 499, 505, 511, 523, 528, 542, 546, 549, 553, 555, 556, 573, 575, 579, 586,
601, 617, 619, 623, 624, 629, 630, 632, 698, 702, 703, 776
54
continued
Tr
ad
e
Co
py
O
278, 353, 412, 459, 525, 590
nl
y
Group 3
55
Group 4
Tr
ad
e
Co
py
O
60, 64, 154, 168, 191, 325, 388, 428, 700
nl
y
continued
56
O
nl
y
Summer Rosé
Pro gram
Tr
ad
e
Co
py
S econd Release
Summer Rosé Program - Phase II
y
Summer Rosés - Phase II
O
nl
Net sales for Phase 1 of the program have exceeded $500,000 in less than 6 weeks. With
the warm weather here early this year, customers are already searching for Rosés. We
have seen excellent sales with two products in particular so far. The Fuzion Shiraz Rosé
has sold over 1,600 cases since its release and The Beach House Rosé is approaching 1,000
cases sold (this product is available in 378 LCBO stores).
Co
py
These are great numbers to start the program and the store displays look amazing. We
have had a lot of positive feedback from customers on the excellent eye catching store
displays you have created – thank you!
Group 1 – Stores forced one case of each of the 21 SKU’s:
1, 5, 10, 15, 19, 21, 22, 27, 31, 34, 35, 36, 38, 40, 44, 57, 62, 63, 68, 82, 83, 93, 95, 102, 106, 115, 148, 149, 153, 154,
156, 164, 168, 171, 187, 191, 200, 207, 209, 212, 217, 226, 243, 248, 252, 253, 265, 269, 278, 288, 295, 298, 325, 326,
329, 334, 340, 346, 353, 355, 361, 367, 371, 373, 378, 383, 385, 386, 387, 388, 390, 393, 412, 416, 417, 426, 428, 431,
432, 437, 438, 444, 445, 452, 457, 459, 465, 495, 499, 505, 511, 522, 523, 525, 528, 536, 540, 542, 544, 545, 546, 549,
553, 555, 556, 566, 573, 575, 590, 601, 616, 617, 623, 624, 630, 631, 632, 698, 702, 703, 776
Group 2 – Stores forced one case of each of the 11 SKU’s:
Tr
ad
e
64, 97, 145, 185, 198, 218, 255, 360, 398, 425, 456, 501, 579, 700
Group 3 – Stores forced one case of each of the 5 SKU’s :
25, 50, 70, 85, 101, 130, 132, 140, 228, 244, 249, 263, 343, 470, 559, 629
Summer Rosé Program Reminders:
• If you are a Thunder Bay serviced store and are on the Rosé program, please change
your distributor code to Durham warehouse (W002) and you will receive the
products on your weekly Durham cross dock order.
• The Rosé wines in this program are excluded from appearing on your Flash Report
SKU count.
• These Rosé wine products are not to be featured on shelf.
• Please continue to order products to maintain full displays throughout the summer.
• All stores are welcome to order any of the 33 Rosé wines in this program.
58
y
5
Tr
ad
e
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
11
21
Force Date
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
May 17th
May 10th
May 17th
May 10th
May 10th
May 10th
May 10th
May 10th
May 17th
May 17th
May 10th
May 17th
May 17th
May 10th
May 17th
May 10th
May 10th
May 17th
May 17th
May 17th
May 10th
O
Location in Store
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Gift Centre
Co
py
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
nl
Forced Products
LCBO # Product Name
125773 Ogio Primitivo Rosé
159269 Voga Rosa
165845 Chivite Gran Feudo Rosé
122424 fuZion Shiraz Rosé
122408 Pascual Toso Malbec Rosé
37622 Jacob’s Creek Shiraz Rosé
122481 Cono Sur Merlot Rosé
73528 Santa Alicia Reserva Cab. Sauv. -Shiraz Rosé
74088 Two Oceans Shiraz Rosé
164343 The Beachhouse Rosé
79376 Angel’s Gate VQA Rosé
171033 Sibling Rivalry Pink VQA
Stage Two Release Products
125815 J.P. Chenet Classic Cinsault Grenache Rosé
622134 La Vieille Ferme Cotes du Ventoux Rosé
125799 Fat Bastard Rosé
40402 Le Rose de Mouton Cadet
43588 Folonari Pink Pinot Grigio
622118 Lamberti Pinot Grigio Blush IGT Delle Venezie
125765 Martini Rose Sparkling Wine
175703 Passion of Portugal
125757 Sogrape Gazela Rosé
175760 La Casona Rosé
175620 Campo Viejo Tempranillo Rosé
170126 Misterio Rose Malbec-Shiraz
170159 Argento Malbec Rosé
170134 Banrock Station Rosé
170266 Rosé Santa Rita 120 Series
122275 Stoneleigh Marlborough Pinot Noir Rosé
79384 Barefoot Cellars White Zinfandel
171256 Colio Lake & River Series Rosé VQA
171264 20 Bees Rosé
126110 XOXO White Zinfandel-Gamay
175349 Open VQA Rosé
Fridge
Promo Table 1 /Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Fridge
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Refer to the Summer Product Guide for tasting notes and serving suggestions. Note on Page 22
the Colio Lake & River Series Rosé VQA is identified with the wrong LCBO#, the correct # is
171256.
59
y
O
nl
Wine Fridge
When considering products for the wine fridge, give priority to the rosé wines when
selecting products for the “Discovery” and “Seasonal Products” category sections, as
indicated on the Wine Fridge Planoguide.
Co
py
All stores were shipped shelf talkers (1 per product) and a 8” w x 3” h “chilled rosés”
sub-category sign during the week of May 17, 2010. Install the 8” w x 3” h “chilled
rosés” sub-category sign in the wine fridge as close to eye level as possible using a shelf
talker clip. Install the shelf talkers in front of participating products using shelf talker
clips.
Chilled Rosés
8” w x 3” h sub-category sign
Drink Pink Shellf Talker
Tr
ad
e
Gift Centres
Continue to merchandise the Phase I Rosé products in one section of the Gift Centre with
the Single Bottle Year Round Box (+151209).
Participating stores received a new “Drink Pink” Category sign.
Drink Pink Category Sign
Continue to wrap a selection of the participating products on the fixture.
The wrap is a value-add bonus and the wrap charge does not apply. CSRs should scan
the bar code on the Rosé cash desk scan card when customers buy wrapped products. Scanning the zero value bar code gathers valuable insight into rosé buying patterns and
helps gauge the success of the complimentary wrap program.
60
y
Merchandising Instructions (continued)
O
nl
Promo Table
Stores with Promo Table #1 will continue to feature eight of the participating rosés on the
fixture. The sign and the products do not change in P4.
promo table 1 sign
Co
py
gift tag
Tr
ad
e
Please refer to the Display Table Section of this guide for instructions.
Prepare a selection of the products on this table with the wrap components provided.
Wrap Instructions:
1.
2.
3.
4.
Insert the bottle into the cellophane bag.
Thread the raffia through the gift tag and tie firmly around the neck of the bottle. Trim raffia.
Cover the raffia with the ribbon, tied around the neck of the bottle with a simple bow.
R
eplenish the display until the wrap components are depleted.
61
Summer Rosé Program
y
Gift Centre Planogram
nl
One section of one Gift Centre should continue to be used to merchandise the Phase I
rosé products with the Year Round Single Bottle Box (+151209). The other sections of the
fixture should be used to merchandise gifts.
O
Continue to wrap a selection of the participating rosé products on the fixture.
Stores forced gift wrap components for the Gift Centre (and Promo Table 1)
Co
py
1, 5, 10, 15, 19, 21, 22, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 64, 70, 82, 83, 95, 97, 102, 106, 115, 130, 132, 145, 148,
149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 198, 200, 207, 209, 211, 212, 217, 226, 228, 237, 243, 244, 252, 253, 260,
263, 265, 269, 278, 288, 295, 298, 325, 326, 329, 334, 340, 344, 346, 353, 355, 360, 361, 367, 371, 373, 378, 383, 385, 386,
387, 388, 390, 393, 398, 404, 412, 416, 417, 425, 428, 431, 432, 437, 438, 445, 452, 456, 457, 459, 465, 470, 490, 494, 495,
499, 505, 511, 522, 523, 525, 528, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 573, 575, 579, 590, 593, 601,
616, 617, 619, 623, 624, 629, 630, 631, 632, 698, 700, ROSÉS
702, 703, 771, 776
GIFTS • CADEAUX
TEXAS MICKIES
Facings
+74088
3
Facings
+125773
3
Facings
+79376
3
Facings
+122408
3
Facings
+122481
3
Facings
+171033
3
Facings
3
Facings
+164343
3
Facings
+73528
3
Facings
+151209
+37622
+151209
Tr
ad
e
3
Facings
3
+151209
+159269
+151209
3
Facings
+151209
+165845
+122424
+151209
3
Facings
3
Facings
+151209
+73528
+125773
+151209
3
Facings
+151209
3
Facings
+164343
+151209
+37622
3
Facings
+151209
3
Facings
+151209
+171033
+74088
+151209
3
Facings
+151209
+122424
+79376
3
Facings
+122408
3
Facings
GIFTS • CADEAUX
TEXAS MICKIES
Facings
62
+159269
3
Facings
3
+122408
3
Facings
+151209
3
Facings
3
Facings
+151209
+165845
+73528
+79376
Facings
+151209
3
3
Facings
+151209
+37622
+164343
3
+122481
3
Facings
+165845
3
Facings
+159269
3
Facings
+151209
Facings
+125773
Facings
+151209
3
3
Facings
+151209
+171033
+74088
+151209
Facings
+151209
3
+151209
+122424
+122481
3
Facings
+151209 Single Bottle Box
O
nl
y
Ready-To -D rink
Summer S old
Blo ck pile
Tr
ad
e
Co
py
Tu r n 3 : J u l y 1 8 - S e p te mb er 11
Summer Sold Blockpile
y
Sales Results to Date
O
nl
The Ready-To-Drink Summer Sold Blockpile once again jumped out of the gate with a bang! The Ready-to-Drink Blockpile program, on its own, generated net sales of $3.6 million for
turn one (April 25 - June 12). This represents an overall 20.5% net sales uplift for the featured
products. Last year, the RTD blockpile generated a total of $8.1 million in sales. With overall
RTD now trending positively, surpassing last year’s mark of $8.1 million is a likely reality. Please continue to implement the program as any other sold space program to ensure the
continued success of the program through the remaining turns.
Co
py
Participating Products - Turn 3 - Start Date July 18 - Ends September 11 or October 9
LCBO#
Description
127597
Vex On The Beach 6 Pk-B
166017
Smirnoff Ice 473 mL
428334
Mike's Hard Lemonade 4 x 330 mL
542977
Rev 4 Pk (P.E.T.) 4 x 330 mL
569418
Mott's Clamato Caesar Original 4 Pk-B
697409
Woody's Pink Grapefruit 4 Pk-B
Tr
ad
e
Participating stores are required to order the featured products.
64
Continued
y
Participating Stores - Turn 3
Co
py
O
nl
1, 5, 10, 15, 19, 20, 21, 22, 24, 25, 27, 28, 29, 30, 31, 32, 34, 35, 36, 38, 39, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 54, 55, 56, 58,
61, 62, 63, 64, 66, 67, 68, 70, 72, 73, 74, 75, 77, 78, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 93, 94, 95, 97, 98, 99, 101, 102,
103, 104, 106, 107, 108, 109, 110, 112, 113, 115, 122, 123, 127, 128, 129, 130, 132, 133, 136, 137, 139, 140, 141, 144, 145, 148,
149, 151, 152, 153, 155, 156, 157, 158, 160, 162, 164, 165, 166, 168, 169, 171, 173, 174, 176, 179, 181, 182, 184, 185, 186, 187,
188, 189, 190, 191, 193, 194, 195, 196, 197, 198, 199, 200, 201, 205, 207, 209, 211, 212, 214, 217, 218, 220, 222, 223, 224, 225,
226, 228, 229, 230, 231, 232, 233, 237, 238, 240, 241, 242, 243, 245, 246, 247, 248, 249, 251, 253, 255, 256, 258, 262, 263, 265,
266, 268, 269, 270, 271, 272, 275, 276, 278, 279, 286, 288, 295, 298, 299, 300, 302, 303, 304, 306, 308, 309, 311, 312, 313, 321,
322, 324, 325, 326, 327, 329, 334, 340, 343, 344, 346, 348, 351, 355, 356, 359, 361, 362, 365, 367, 370, 371, 372, 373, 375, 377,
378, 379, 380, 381, 382, 383, 385, 386, 388, 390, 393, 394, 399, 402, 404, 405, 406, 407, 408, 412, 416, 417, 418, 421, 424, 425,
428, 430, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 449, 451, 453, 454, 457, 458, 459, 461, 462, 464, 465, 467, 470,
471, 473, 474, 475, 481, 484, 485, 487, 488, 489, 492, 494, 495, 497, 499, 501, 504, 505, 507, 508, 509, 510, 511, 513, 517, 518,
519, 521, 522, 523, 524, 525, 528, 529, 533, 536, 539, 540, 542, 543, 544, 545, 546, 549, 553, 555, 556, 558, 559, 561, 562, 563,
564, 565, 566, 568, 569, 572, 573, 575, 576, 578, 579, 581, 584, 586, 587, 589, 590, 591, 593, 596, 601, 602, 603, 605, 616, 617,
618, 619, 623, 624, 629, 630, 631, 632, 698, 702, 703, 771, 776
Tr
ad
e
Note: if your store does not appear in the list above, participation in the program is optional.
65
Continued
nl
The Ready-to-Drink Blockpile program is a supplier paid space program. Participating brands must be displayed in the most prominent discretionary location.
The display can neither interfere with any other sold program nor impede circulation.
This blockpile display is over and above your seasonal discretionary blockpile space
allocated by Supply Chain.
O
•
•
•
•
y
Merchandising
Co
py
Blockpile Location
The three high priority areas to locate the display are:
1. Power Aisle - for stores not participating in the Pod program
2. Most visible and high traffic locations within the store
3. Cocktails & Coolers section at the back of the store (formerly Party Zone)
Preferred Display Option: Single Blockpile
Tr
ad
e
This set up is for stores that can feature all six participating brands in one single blockpile.
RTD - PRODUCT 1
2 cases wide x
max 7 cases high = 14 cases
poletop sign holders
RTD - PRODUCT 4
2 cases wide x
66
RTD - PRODUCT 2
2 cases wide x
RTD - PRODUCT 5
2 cases wide x
RTD - PRODUCT 3
2 cases wide x
RTD - PRODUCT 6
2 cases wide x
y
Continued
nl
Merchandising continued
Option 2: 4+2 Blockpile
RTD - PRODUCT 1
RTD - PRODUCT 2
2 cases wide x
sign=holders
maxpoletop
7 cases high
14 cases
Co
py
2 cases wide x
sign=holders
maxpoletop
7 cases high
14 cases
O
Stores with insufficient space to merchandise the 6 brands together will build a 4+2 blockpile. RTD - PRODUCT 4
2 cases wide x
RTD - PRODUCT 5
2 cases wide x
RTD - PRODUCT 3
2 cases wide x
poletop
sign
max 7
cases high
= holders
14 cases
RTD - PRODUCT 6
2 cases wide x
Option 3: 2+2+2 Blockpile
Stores with insufficient space to merchandise the 6 brands any other way will build a 2+2+2
blockpile.
Tr
ad
e
RTD - PRODUCT 1
RTD - PRODUCT 2
RTD - PRODUCT 3
2 cases wide x
sign=holders
maxpoletop
7 cases high
14 cases
2 cases wide x
sign
max poletop
7 cases high
= holders
14 cases
sign=holders
maxpoletop
7 cases high
14 cases
RTD - PRODUCT 4
RTD - PRODUCT 5
RTD - PRODUCT 6
2 cases wide x
2 cases wide x
2 cases wide x
2 cases wide x
67
Continued
y
Sold Blockpile Signage
Install turn three (3) on July 18 and take down on September 11.
O
Dates:
nl
The following signage is designed to highlight the Sold Blockpile program. Signage will
be shipped to stores the week of July 12, 2010.
Components
Pole Top Signs
Tr
ad
e
Co
py
• There are 6 signs that sit on top of the poletop sign holder.
• The signs need to be assembled so that the pop out component is affixed to both sides of
the sign with the 1” pads.
• The poletop sign holders should be placed behind the product
case.
• The height of the poletop sign should be adjusted to sit a few
inches above the product.
• If the products are displayed back-to-back, adjust the height of the
holders.
Pricer Cards
• Use the pricer cards to display the retail price of each product. A new set of pricer cards
will be shipped to all stores in time for the start of each turn.
Shelf Talkers
• Use the shelf talkers in front of the shelf location of the participating products. A new
set of shelf talkers will be shipped to all stores in time for the start of each turn.
If signage becomes damaged, call the IMAGE Hotline to reorder.
68
Tr
ad
e
Co
py
O
nl
y
Summer
Ready-To -D rink
Assor tment
Summer Ready-To-Drink Assortment
Force Allocations
nl
y
As a reminder, the following store groups were force shipped select amount of the product
outlined in the table on the opposite page.
Group 1
O
5, 13, 19, 26, 42, 43, 49, 52, 53, 56, 59, 65, 74, 82, 84, 101, 123, 124, 155, 156, 182, 195, 205, 214, 221, 222, 224, 234, 240,
268, 271, 279, 298, 324, 343, 345, 351, 353, 354, 363, 365, 366, 380, 402, 418, 419, 436, 441, 444, 450, 454, 469, 471, 489,
497, 508, 519, 521, 533, 537, 540, 543, 562, 563, 571, 578, 581, 599, 605, 697
Group 2
Group 3
Co
py
15, 18, 28, 29, 30, 32, 35, 39, 46, 47, 48, 54, 70, 72, 73, 86, 88, 93, 95, 98, 99, 103, 104, 108, 110, 125, 135, 139, 140, 149,
151, 152, 157, 158, 160, 163, 165, –169, 173, 183, 184, 188, 196, 199, 202, 220, 223, 225, 229, 231, 232, 244, 248, 250,
265, 275, 276, 286, 289, 295, 302, 311, 313, 331, 339, 362, 381, 387, 394, 398, 399, 401, 404, 406, 408, 412, 415, 421, 425,
426, 443, 453, 457, 458, 461, 467, 473, 475, 481, 484, 509, 525, 528, 529, 530, 536, 546, 553, 564, 565, 586, 589, 596, 618,
629, 702
8, 10, 20, 22, 24, 27, 45, 61, 62, 63, 71, 77, 79, 83, 90, 109, 143, 164, 166, 168, 179, 190, 193, 209, 216, 218, 227, 238, 243,
249, 269, 300, 312, 321, 348, 355, 371, 382, 392, 416, 437, 446, 456, 485, 505, 517, 518, 539, 569, 573, 575, 584, 593, 698
Group 4
Tr
ad
e
1, 21, 25, 31, 34, 36, 38, 40, 44, 50, 55, 58, 64, 68, 80, 85, 97, 102, 106, 115, 130, 132, 144, 148, 153, 154, 167, 171, 175,
178, 181, 186, 187, 191, 198, 200, 201, 207, 217, 226, 228, 237, 242, 247, 252, 253, 255, 260, 263, 278, 287, 288, 325, 326,
329, 334, 340, 344, 346, 356, 359, 361, 367, 373, 378, 383, 385, 386, 388, 390, 393, 407, 417, 428, 432, 434, 438, 445, 459,
465, 490, 494, 495, 499, 501, 507, 511, 523, 542, 544, 545, 549, 552, 555, 556, 559, 566, 579, 587, 590, 601, 602, 616, 617,
619, 623, 624, 630, 631, 632, 703, 771, 776
The following stores were not forced any products but are eligible to list 7 additional Ready
To Drink SKUs over their regular SKU count.
51, 203, 271, 330, 420, 522.
The following stores were not forced any products but are eligible to list 17 additional Ready
To Drink SKUs over their regular SKU count.
60, 116, 192, 239, 277, 310, 527, 550
70
Force Allocations - Continued
LCBO#
Product Name
Group 1
Group 2
166025
Vex Electric Lemonade
2
2
169839
Vex in the City
2
166033
Mike’s Hard Lime 4 Pk
2
166017
Smirnoff ICE Tall Can
2
165118
Orangetini
166090
Jack Daniel’s and Cola 473 mL
167510
Woody’s Sasparilla
166074
y
Number of cases force shipped
Group 3
Group 4
4
2
4
4
2
4
4
2
4
4
2
2
4
4
2
2
4
4
2
2
4
4
Rockstar Mango Orange
2
4
4
166082
Woody’s Refresher
2
4
4
169318
Bacardi OPC - Straw daquiri
2
2
2
165977
Bacardi Breezer Passion Pink Lemonade
2
4
2
168518
Palm Bay Strawberry Pineapple
2
4
2
166173
Vextini - Pink Bikini-Tini
2
2
2
170100
Woody’s Pineapple & Grapefruit
2
4
2
166124
Jack Daniel’s Lemonade
2
4
2
169326
Bacardi OPC - Pina Colada
2
2
2
166066
Captain Morgan Long Island Iced Tea
2
2
2
166116
Jack Daniel’s and Cola 4 x 330 mL
4
2
Tr
ad
e
Co
py
O
nl
4
166108
Jack Daniel’s Tea
4
2
165985
TGIF On The Rocks Pina Colada
2
2
168229
Naked Grape Shiraz
4
2
163618
Southern Comfort Hurricane Cocktail
2
2
73122
Woody’s Frozen Cocktails Pina Colada
4
2
167205
Vextini - Sicilian Kiss
2
2
166058
Parrot Bay Citrus Mojito
2
2
167213
Sinsations - Decadent Dark Chocolate Martini
2
2
613646
Black Fly Vodka Infused Spiked Ice 9 x 100 mL
4
2
166041
Parrot Bay Mojito Mango
2
165993
TGIF On The Rocks Mai Tai
2
166009
Jose Cuervo Authentic Strawberry Lime
2
123455
Woody’s Frozen Cocktails Strawberry Daquiri
2
170050
Vextini - Lights, Camera, Cosmo!
2
170068
Zero Degress Lemon Vodka Cooler
2
71
Description
165977
697334
697292
697300
697284
75200
697342
613646
36665
612713
166033
449819
Bacardi Breezer Passion Pink Lemonade
Bacardi Breezer Island Pineapple
Bacardi Breezer Pina Colada
Bacardi Breezer Pink Grapefruit
Bacardi Breezer Strawberry Daiquiri
Bacardi Breezer Tropical Orange Smoothie
Bacardi Breezer Tropical Orange Smoothie
Black Fly Vodka Infused Spiked Ice
Black Fly Blackcurrant Blueberry
Black Fly Cranberry Blueberry
Mike’s Hard Lime
Mike’s Hard Cranberry Lemonade
Tr
ad
e
Co
py
Caramilk Cream Cooler
Jack Daniel’s and Cola
Jack Daniel’s Lemonade
Jack Daniel’s Tea
Margarita Ice
Mikearita Cocktail
Mott’s Clamato Caesar Extra Spicy
Mott’s Clamato Caesar Original
Smirnoff Classic Caesar
Vodka Mudshake - Caramel
Vodka Mudshake - Chocolate
Vodka Mudshake - French Vanilla
Vodka Mudshake - Irish Cream
Mudshots Pour & Serve - Toffee Vanilla
Mudshots Pour & Serve - Chocolate Monkey
72
Size
O
LCBO#
Cocktails To Go
157859
166116
166090
166124
166108
697060
123257
627513
569400
611392
627257
569418
611400
29835
4580
5280
4606
142521
128892
128884
Spirit Based Coolers
nl
y
The following pages outline the full Ready-To-Drink assortment available. Please note that
Category Management will monitor the sales of each products and may discontinue underperforming SKUs before the end of the program. You will be advised of any discontinuation
through the SAM weekly newsletter.
Container Type
4 x 270 mL
4 x 355 mL
473 mL
4 x 355 mL
4 x 355 mL
4 x 355 mL
355 mL
12 x 355 mL
4 x 355 mL
6 x 341 mL
12 x 355 mL
4 x 355 mL
6 x 341 mL
4 x 330 mL
4 x 270 mL
4 x 270 mL
4 x 270 mL
4 x 270 mL
200 mL
200 mL
Bottle
Can
Can
Can
Can
P.E.T.
Can
Bottle
Bottle
Can
Bottle
Bottle
Can
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
1000 mL
4 x 330 mL
9 x 100 mL
4 x 400 mL
4 x 400 mL
4 x 330 mL
4 x 330 mL
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
Bottle
Bottle
Container Type
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
Can
Can
Can
P.E.T.
P.E.T.
Can
Bottle
Bottle
Bottle
Bottle
Can
Bottle
P.E.T.
Bottle
Bottle
Can
Bottle
P.E.T.
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
P.E.T.
Bottle
Bottle
P.E.T.
Bottle
P.E.T.
P.E.T.
P.E.T.
Bottle
nl
y
Size
12 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
6 x 355 mL
6 x 355 mL
6 x 355 mL
4 x 330 mL
473 mL
473 mL
473 mL
4 x 341 mL
4 x 341 mL
4 x 341 mL
473 mL
12 x 330 mL
1000 mL
24 x 330 mL
4 x 330 mL
6 x 355 mL
4 x 330 mL
1000 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
6 x 341 mL
6 x 341 mL
6 x 341 mL
1000 mL
6 x 341 mL
6 x 341 mL
1000 mL
6 x 341 mL
1000 mL
1000 mL
1000 mL
4 x 330 mL
O
Co
py
Description
Mike’s Hard Lemonade
Mike’s Hard Lemonade
Mike’s Hard Pink Lemonade
Mike’s Light
Orangetini
Pomtini Vodka & Pomegranate Cooler
Palm Bay Strawberry Pineapple
Palm Bay Pineapple Mandarin Orange Spritz
Palm Bay Ruby Grapefruit Sunrise Spritz
Rev
Rev Pet
Rockstar Mango Orange
Rockstar
Seagram Orange Cream Swirl
Seagram Tropical Lemon Lime Vodka Spritzer
Seagram Wildberry The Original
Smirnoff ICE Tall Can
Smirnoff Ice
Smirnoff Ice
Smirnoff Ice
Smirnoff Ice
Smirnoff Ice
Smirnoff Ice Light
Smirnoff ICE Light PET
Smirnoff Twisted Blueberry
Smirnoff Twisted Green Apple
Smirnoff Twisted Lime
Smirnoff Twisted Raspberry
Smirnoff Twisted Wild Grape
Vex in the City
Vex Electric Lemonade
Vex Bananatini
Vex Bananatini
Vex On The Beach
Vex Pink Hard Lemonade
Vex Hard Kiwi Mango Lemonade
Vex Hard Kiwi Mango Lemonade
Vex Hard Pink Lemonade
Vex Hard Strawberry Pineapple Lemonade
Vnc Cocktails Pacific Maitai
Woody’s Refresher
Tr
ad
e
LCBO#
605840
428334
123158
698845
165118
613778
168518
125054
125062
542977
77933
166074
39420
698787
38471
161356
166017
29793
123463
29801
29231
643577
29827
161067
161083
29736
123711
29819
29785
169839
166025
123067
159129
127597
72835
54189
697086
123075
614230
123877
166082
73
Container Type
TETRA
TETRA
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
TETRA
TETRA
Description
Naked Grape Shiraz
Naked Grape Chardonnay Spritzer
Naked Grape White Zinfandel Spritzer
4 x 341 mL
4 x 341 mL
4 x 341 mL
Container Type
Bottle
Bottle
Bottle
Bacardi Classic Pina Colada
Bacardi Classic Strawberry Daiquiri
Bacardi Classic Mojito
Bartender Secrets Cranberry Martini
Bartender Secrets Whiskey Sour
Black Fly Tequila Sunrise
Captain Morgan Long Island Iced Tea
Jose Cuervo Authentic Strawberry Lime
Jose Cuervo Golden Margarita
Parrot Bay Citrus Mojito
Parrot Bay Mojito Mango
Salvador’s Original Margarita
Sinsations - Decadent Dark Chocolate Martini
Smirnoff Grand Cosmopolitan
Smirnoff Mojito - Kaffir Lime
Smirnoff Pomegranate Martini
Smirnoff Tuscan Lemonade
Southern Comfort Hurricane Cocktail
TGIF On The Rocks Mai Tai
TGIF On The Rocks Pina Colada
TGI Fridays Mudslide
Vextini - Pink Bikini-Tini
Vextini - Sicilian Kiss
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
O
nl
y
Size
330 mL
330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
4 x 330 mL
6 x 200 mL
6 x 200 mL
Co
py
Description
Woody’s Frozen Cocktails Pina Colada
Woody’s Frozen Cocktails Strawberry Daquiri
Woody’s Sasparilla
Woody’s Pineapple & Grapefruit
Woody’s 99 Orange
Woody’s 99 Raspberry
Woody’s Mexican Lime
Woody’s Pink Grapefruit
Zero Degress Lemon Vodka Cooler
Zero Degrees Mandarin Orange Cooler
Tr
ad
e
LCBO#
73122
123455
167510
170100
123117
123109
697359
697409
170068
119057
Wine Based Coolers
LCBO#
168229
123505
123513
One Pour Cocktails
169326
169318
112938
134114
134106
146076
166066
166009
54262
166058
166041
697797
167213
53967
74682
106070
126599
163618
165993
165985
428052
166173
167205
Bottle
Bottle
Bottle
Bottle
Bottle
P.E.T.
P.E.T.
P.E.T.
Bottle
P.E.T.
P.E.T.
P.E.T.
Bottle
Bottle
Bottle
Bottle
Bottle
Bottle
P.E.T.
P.E.T.
P.E.T.
P.E.T.
P.E.T.
*Bold denotes new items.
74
Tr
ad
e
Co
py
O
nl
y
Summer B eer
Pro grams
Summer Beer Programs
y
Strategic Overview – Beer and Cider
O
nl
The Beer and Cider Category experienced exceptional results in 2009. Sales of beer at the
LCBO were up 5.8% (end of Period 12) versus the previous year and cider increased 15%. Growth was driven by strong performance of Ontario Craft Beer, single-serve cans and
gift packs.
Some of the areas we will focus on throughout 2010 include:
Co
py
Ontario Craft Beers
New product introductions, more sampler packs and strong promotional presence in
Period 5 will ensure continued growth.
Single Serve Beers
This segment grew by over 10% last year. Singles will continue to be the preferred format
for beer at the LCBO. The Period 5 promotion will focus on Singles again this year.
Gifts and Sampler Packs
Beer gifts continue to capture our customers’ interest. In 2009, gift sales were 28% higher
than the year before, with total sales approaching $3.7 million.
Tr
ad
e
Premium Specialty Beer Program
This program continues to grow with annual sales in excess of $1.6 million. We are
committed to providing customers with the most unique and renowned beers from
around the world to create a world class assortment.
Knowledgeable Staff
Staff knowledge and enthusiasm for beer really made the difference. In 2010 we plan to
build on the training initiatives from 2009 to increase our collective knowledge base and
share it with our customers.
77
Premium/Specialty Beer
nl
y
Premium Specialty Beer
O
Overview
The Beer category is commited to introducing new and exicting products to meet the everchanging needs of the customer. Each season we offer a new selection of 10-15 beers with
styles appropriate to the time of the year.
Co
py
Merchandising
Participating stores have eight to ten linear feet of shelving space dedicated to display the
products. The promoted products should be merchandised on the top two shelves of the
wall or gondola and signed with a pre-printed shelf talker.
Summer Beers
This summer’s assortment includes a selection of wheat and fruit beers, summer ales and a
ginger beer.
Tr
ad
e
Autumn Beers
The Autumn selection will inclue a wide range of tasty styles, including an Oktoberfest beer
and a limited edition beer from Innis & Gunn.
78
Premium/Specialty Beer
May 23 - September 11, 2010
y
Overview
O
nl
The Premium Specialty beer program is a quarterly release of renowned and award
winning products to a limited number of stores. The products are purchased in limited
quantities and featured on shelf for the season or until inventory is depleted. The
summer collection includes wheat beers, flavored and fruit beers as well as styles that are
ideal for summer entertaining. Products will be available to stores beginning May 23,
2010.
Co
py
Please note that these products are one-time purchases for this promotion only. 1, 4, 5, 6, 10, 14, 15, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149, 156, 164, 171, 179, 187, 198,
207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 360, 361, 367, 371, 373, 385, 389, 393,
412, 416, 417, 425, 432, 473, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 525, 528, 532, 542,
546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 619, 623, 624, 630, 771, 776
Description
Pump House Bleberry Ale
Edelweiss Weissbier Snowfresh
Sam Adams Summer Ale
Great Lakes Green Tea Ale
Schneider Hopfen Weisse
Rosee d'Hibiscus
Gaffel Kolsch
Skjalfti
Samuel Smiths Organic Raspberry Ale
Hitachino Nest Real Ginger Brew
Trafalgar Cherry Ale
Hacker Munich Gold Edelhell
Christoffel Bier
Tr
ad
e
LCBO #
14514
73718
76497
105874
164046
165746
167130
168393
171439
171546
175018
676304
696955
Format
6 x 341 mL
330 mL
6 x 355 mL
650 mL
500 mL
341 mL
500 mL
500 mL
550 mL
330 mL
650 mL
500 mL
330 mL
Country
Canada
Austria
United States
Canada
Germany
Canada
Germany
Iceland
England
Japan
Canada
Germany
Netherlands
79
Ontario Craft Beer
y
Overview
nl
OCB is a year round program and implementation is mandatory for all participating
stores. Merchandise the featured products on the designated fixtures. Key Dates
June 20, 2010
September 11, 2010
Co
py
Install:
Takedown: O
Direct any inquiries about the fixtures to the Beer and Cider department at 416-365-5879.
Ontario Craft Brewers designated stores with Fixtures:
1, 5, 10, 14, 15, 19, 115, 149, 163, 164, 185, 187, 217, 226, 242, 295, 325, 334, 346, 355, 360, 390, 417, 445, 495, 525,
542, 553, 590, 623
Tr
ad
e
Ontario Craft Brewers designated stores with Category Signage:
1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185,
187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390,
393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 525, 528, 532, 542, 544, 545, 549, 553, 568,
572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776
Red Leaf Lager
LCBO No. 679613 • 6 x 341 mL • $11.50
Dead Elephant Ale*
LCBO No. 175356 • 500 mL • $3.50
Scotch Irish Sgt. Major IPA
LCBO No. 610733 • 6 x 341 mL • $12.95
Wind & Sail Dark Ale
LCBO No. 53025 • 6 x 341 mL • $12.85
Signage
Re-order#
Version
QTY*
Stores with Stores
fixture without
fixture
Poster for fixture (two sided) #OCB005
1
0**
0
Drum Sign for fixture
1
0**
0
4
2
1
Pre-printed Shelf talkers
#OCB010
* Quantity of components per version.
** Posters and Drum Signs are not changing this turn (leave old signs in place)
*Please order this sku from the brewery. A shelf
talker will be sent to participating stores by the
end of June.
80
Ontario Craft Beer
Continued
y
nl
Stores with Category Signs:
O
1. Merchandise all participating products together.
2. Use Shelf Talkers to highlight the tasting note and price.
3. Maintain inventory for the duration of the turn. Tr
ad
e
Co
py
Stores with Fixture: The fixture must be used to display the
featured products.
Stores are required to stock the featured products for the
duration of the promotion. After the promotion, it is up to
the discretion of the Store Manager to maintain the product
listing.
1. The fixture has four quadrants. Merchandise each
product in a quadrant as shown here.
2. Ensure all shelves are removed from the fixture. If the
shelves are left in place and loaded, the unit will be top
heavy and very unstable.
3. Ensure the fixtures casters are locked and that they rest
fully on the floor tiles (are not straddling grout lines).
4. Stack cases in a “locked 4-block” pattern with each row
alternating as they go up. This will improve the stability
of the display.
5. Do not overstock the fixture, the limit is 20 six-pack beer
cases maximum in each quadrant (100 six-packs total).
6. Ensure that each quadrant remains fully stocked.
7. Use Shelf Talkers to highlight products on the fixture and
in-section in front of the participating products.
Ontario Craft Brewers
1. empty fixture
2. place four cases on
3. alternate the next
bottom row
four cases
Stores with Category Signs
Shelf talker
+679613
+132779
+610733
+53025
Product Placement
4. the fixture
fully stocked
81
y
Ontario Craft Breweries
O
nl
The LCBO is committed to supporting small Ontario producers and is working with the
Ontario Craft Brewers association (OCB) on the execution of their long-term strategic
plan. The majority of these breweries deliver products directly to LCBO stores. Please
refer to the list below for their contact information. This list includes those breweries
that are part of the OCB as well as other Ontario craft beer producers. Please note that
distribution may be limited for some of these products. It is important that you support
those producers in your local trade area.
Phone
416-504-1040
613-476-7468
1-866-585-BEER
905-681-2739
406-252-2739
519-576-9100
905-849-8282
416-255-7100
705-466-2240
905-686-3022
519-824-1194
705-721-8989
519-620-3233
416-255-4510
613-257-7845
705-386-2337
519-941-8887
905-859-5464
705-783-6596
416-759-6565
705-646-1266
519-799-5790
905-684-5998
905-271-9888
519-631-1881
416-948-6977
613-257-7845
905-643-6694
416-362-2337
1-866-895-4497
905-468-8277
905-337-0133
519-255-9192
519-837-2337
Fax
416-504-1043
613- 476-4689
Tr
ad
e
Co
py
Brewery
Amsterdam Brewing Company
Barley Days Brewery
Beau's All Natural Brewing Co.
Better Bitters Brewing Co.
Black Oak Brewing Co.
Brick Brewing Company
Cameron's Brewing Company
Cool Beer Brewing Co.
Creemore Springs Brewery
Durham Brewing Company
F&M Brewery
Flying Monkeys Craft Brewery
Grand River Brewing Company
Great Lakes Brewery
Heritage Brewing
Highlander Brew Co.
Hockley Valley Brewing Co.
King Brewery
Lakes of Bays Brewing
Mill Street Brewery
Muskoka Cottage Brewery
Neustadt Springs Brewery Ltd.
Niagara Best Beers Ltd.
Old Credit Brewing Co.
Railway City Brewing
Saint Andre
Scotch Irish Brewing Co. Inc.
Skeena Brewing Company
Steam Whistle Brewing
Stratford Brewing Company
Taps Brewing Company
Trafalgar Ales & Meads
Walkerville Brewing Co.
Wellington Brewery
82
905-681-6826
416-252-2732
519-576-0470
905-849-5578
416-255-7149
705-466-3306
905-839-5966
519-824-8201
705-721-8940
519-620-0360
416-255-4907
613-746-8766
OCB
Member
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
519-941-7793
905-859-7531
Yes
416-759-9054
705-646-8761
519 799-5666
905-684-1399
905-274-4154
519-633-4553
Yes
Yes
Yes
Yes
Yes
Yes
613-746-8766
905-643-0907
416-362-9916
Yes
Yes
905-935-4358
905-337-0133
519-255-9245
519-837-3142
Yes
Yes
Yes
Distributor Code
3842
6987
9654
6699
5262
3574
413
80
1757
1761
3437
LCBO Warehouse
8469
1929
1893
8986
LCBO Warehouse
1329
8958
1950
LCBO Warehouse
2191
6462
3271
8447
80
6133
TBS
5577
6732
6833
4889
968
4826
Local Stores
y
OCB Local Stores
O
nl
The OCB and LCBO partnered together to profile the flagship brand of each Ontario
Craft Brewer member in the fridge of the brewery’s local LCBO store. Local stores
were determined based on proximity to brewery and existing sales. Participation in
this program is mandatory. Participating stores will receive direction from Supply
Chain to merchandise the local brewery’s flagship brand in the fridge. Below is a list of
participating stores, OCB breweries and flagship brands.
City
Picton
Vankleek Hill
Oakville
Oakville
Pickering
Cambridge
Toronto
Carleton Place
Nobleton
Bracebridge
Store
84
349
179
445
776
95
149
132
265
130
District
20 Kingston
10 Ottawa East
11 Mississauga
11 Mississauga
17 Oshawa
6 Waterloo
12 Toronto West
26 Ottawa West
18 York Region
24 North Bay
Flagship Brand
32516 Harvest Gold Pale Ale
73296 Lugtread Lagered Ale
547430 Black Oak Pale Ale
497495 Cameron’s Cream Ale
908021 Co. Durham Signature Ale
174524 Galt Knife Old Style Lager
679613 Red Leaf Lager
627448 Heritage Tradition Dark
911388 King Pilsner
508622 Muskoka Cream Ale
Mill Street Brewery
Niagara’s Best Beer Ltd
Nickelbrook (Best Bitters)
Old Credit Brewing Co.
Railway City Brewery
Skeena Brewing Co
Scotch Irish Brewing
Stratford Brewing Co.
Flying Monkeys Craft
Brewery
Trafalgar Brewing Co.
Wellington Brewery
Toronto
St. Catharines
Burlington
Mississauga
St. Thomas
Perth
Carleton Place
Stratford
217
522
573
182
62
72
132
60
13 Toronto - Core
7 Thorold
21 Hamilton
11 Mississauga
5 London
26 Ottawa West
26 Ottawa West
25 Stratford
31104 Mill Street Tankhouse Ale
612903 Niagara’s Best Blonde
676536 Nickelbrook Ale
928051 Old Credit Amber Ale
132779 Iron Spike Blonde
683185 Wolgang’s German Style
610733 Sgt. Major’s India Pale Ale
614164 Stratford Pilsner
Barrie
187
15 Barrie
679506 Confederation Ale
Oakville
Guelph
148
495
11 Mississauga
6 Waterloo
149310 Paddy’s Irish Red
65011 Wellington County Dark
Tr
ad
e
Co
py
Brewery
Barley Days Brewery
Beau’s All Natural
Black Oak Brewing Co
Cameron’s Brewing Co.
County Durham Brewing Co.
Grand River Brewing Co.
Great Lakes Brewery
Heritage Brewing Co.
King Brewery
Muskoka Cottage Brewery
83
nl
y
Po d Pro gram
O
The pod program consists of three Sold Space
displays in high traffic locations of participating
stores.
Participation is mandatory for selected stores.
Co
py
If you have questions regarding participation
in this program, please direct them to your
District Manager.
Tr
ad
e
The following guidelines apply for all pods in
any configuration:
• Keep the product at good reach level
• Pods are always free standing floor
displays.
• Pods should not encroach on other sold
programs or impede store traffic.
• The positioning and size of the pods are
not open to negotiation by suppliers.
• Only feature the products listed in
this guide.
• Always keep the pods visible, accessible
and safe to shop from.
• Maintain signage for the duration of the
promotion. Replace or update signage
as necessary.
• Re-merchandise and consolidate as
displays sell down.
Pod Program
y
Continued
O
nl
All participating products, except the Mill Street Sampler Pack, ARE NOT being forceshipped. Please ensure you order (adjust your MINS) and have sufficient quantity
to build and maintain the POD display throughout the promotion. Stores can order
additional inventory of the Mill Street Sampler by contacting Mill Street Brewery at
416-759-6565.
Muskoka/OCB Sampler Pack Pod CBO#41384 • Jack Daniel’s Sour Mash • 750 mL
Co
py
LCBO#180687 • Muskoka Taster Pack • 6 Pk-C
LCBO#183798 • OCB DIscovery Pack 5 Summer Edition• 4-Pk-C
Components:
• Flat Merchandiser • Reorder # 11054-21
• Preprinted Pricer Cards
Mill Street Sampler Pack Pod
LCBO#188102 • Mill Street Seasonal Sampler • 6Pk-B
Components:
Tr
ad
e
Taste of Belgium Sampler Pack Pod
LCBO#127092 • Taste of Belgium • 6 Pk-B
Components:
86
Tr
ad
e
Co
py
O
nl
y
M ixed D rink
Fix tures
Mixed Drink Fixtures
y
Merchandising
nl
All participating stores have two fixtures. Each fixture must be fully merchandised for
the entire duration of the promotion. The posters and drum signs will read Best Beer for
the BBQ and Our Best Buys for the Weekend.
O
Display Spot #1 - Best Beer for the BBQ
Participating Products:
Description
Fuller’s London Pride
Asahi Super Dry
Muskoka Hefe-Weissbier
Banks Beer
Warsteiner Premium Lager
Golden Pheasant Beer
Estrella Damm Lager
500 mL
500 mL
500 mL
500 mL
500 mL
500 mL
500 mL
500 mL
# of Bottles
# of
Shelves Old Fixture New Fixture
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
Co
py
LCBO#
676767
574236
572313
132241
118505
556720
536789
113183
Display Spot #2 - Our Best Buys for the Weekend
Participating Products:
Description
Tuborg Gold Beer
Waterloo Dark
Red Stripe Beer
Sol Beer
Grolsch Premium Lager
Canadian Club
Wiser’s DeLuxe
Prince Igor Extreme Vodka
Smirnoff Ice
Malibu Coconut Rum
Tr
ad
e
LCBO#
74591
86439
148007
149815
415661
535294
42
893
34579
166017
166090
554212
500 mL
473 mL
500 mL
473 mL
6 Pk-B
500 mL
750 mL
750 mL
1140 mL
473 mL
473 mL
1140 mL
# of Bottles
# of
Shelves Old Fixture New Fixture
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
2
8
4
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
2
50
32
Merchandising
Please ensure enough stock is ordered to maintain a fully stocked display for the duration
of the Promotion. Choose 8 brands (a mix of both spirits and beer) from Display Spot #2
to merchandise on the fixture. The beer on Display Spot #1 can be ordered directly from
your supplying warehouse.
88
y
Banner Inserts
POD Program
Key
H= Hero Display
T= Thematic Banner Insert
Y = Stores build all three pods
Number of Sold End Aisles and
(P)remium or (S)tandard Flight
Number of Backer Cards shipped for each
period
Number of Regular Extenders In Store
See Sold Space Program Extender Section for
participating extender locations.
5 = Community Extender Program
Participates in the Discovery Extender Program:
S = 3 Spirits, W = 3 Wines, B = 3 Beer RTD,
G = 1 Green Extender
Number of signs shipped
(T= transparency - all others are banners)
B = Banners, TS= square transparency,
TR = rectangle transparency
1E= 1 Rounded End, 2E= 2 Rounded Ends
1G= 1 Gondola, 2G= 2 Gondolas
Y = Store Participates in the Program
Y = Store participates in the program
Y = Store receives the complete signage kit, or
ST = Store only receives the Shelf Talkers
F = Store participates in the program and will
be forced product
O = Participation in the program is optional
F = Store participates in the program, has
fixture and Category Sign
Y = Store participates in the program, has
Category Sign
Y = 2 fixtures
O
Column Heading
nl
Par ticipating
Stores
Co
py
Sold End Aisles
Backer Cards
Regular &
Community Extenders
Other Extenders
Exterior Signs
Tr
ad
e
Window Showcards
Perimeter Signs
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Wine
Superstars
Ontario Popular Picks
Beer Specialty Program
Ontario Craft Beer
Mixed Drink
8S 20 40
H Y 15S 25 65
H
10S 15 55
H Y 20P 30 55
H
20S 40 65
H
10S 20 40
8S 20 40
H
15P 20 45
H
10P 25 40
H
15S 25 45
T
5S 10 5
10 5
T
5S 15 5
H Y 20P 25 55
H
8S 10 40
H
15S 25 50
H Y 15P 20 40
H
15S 20 50
H
8P 15 40
H Y 15P 30 55
5S 10 5
H
20P 25 40
T
5
H
10S 15 40
H Y 10S 25 40
Y 8S 15 40
10 5
10S 15 40
10
T
10 5
H
10S 15 40
G
B
WB
SWG
S
W
B
90
B
W
WB
WBG
SG
G
Y Y F
O
O
Y O
Y Y F
Y O
F
Y
Y Y F
O
O
O
Y Y
Y Y F
O
Y O
Y Y F
F
Y Y F
F
O
F
Y F
O
F
F
F
F
Y Y F
F
Y
F
Y F
Y Y F
O
Y Y F
F
Y Y O
F
F
F
F
F
F
F
F
F
F
Y
Y
Y
F
Y
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
Y
Y
Y
Y
Y
F Y
Y
F
F Y
F
Y
Y Y
Y
Y
Y Y
Y Y
Y
Y
Y Y
Y
Y
5S
H
15S
T
5S
H Y 20S
8S
H
10S
H
10S
H
8S
H
15S
H
10S
H Y 15S
H
8S
T
5
10
20
10
25
15
15
15
10
20
20
25
10
10
5
25
10
20
5
15
15
15
5
H
15S
5S
8S
T
10S
H
8S
H Y 10S
T
T
H
H
T
H
T
H
H
T
T
H
T
T
H
T
H
T
5S
8S
10S
5S
8S
10S
8S
5S
10S
5S
10S
20S
15
10
10
15
15
20
20
5
20
20
10
20
5
15
15
10
15
10
30
5
y
Perimeter Signs
Other Extenders
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Wine Superstars
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
Store #
Perimeter Signs
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Y
ST
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
ST
Y
ST
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
ST
Y
ST
ST
Y
O
40
40 W
65 WB
40
40
5
55 WB
40
40
55 W
40 W
55
5 3 4TS 8 1G Y
7
2
2 3
4
9 5
4 2E Y Y
3 12B 6 1G Y Y
5 2
6
3 6B 4
7 8
Y Y
2 12B 6 1G
4
1
4
1
1G Y
10 7
4 2E Y Y
Y
7
Y
6 5
4 2E Y Y
3 3 12B 6 1G Y Y
4 7
6 2E Y Y
6 1 5TS 4 2E Y Y
3
4 1G
Y
1 8B 6
5 3
4 1G Y Y
3
6 1G
Y
1
1G Y Y
2 12B 6
1 10B
2 8B 6
6
6 2E Y
3 8B 6 1G
Y
4 5
6 2E Y Y
7 7
4 2E Y Y
4 8
4 2E Y Y
3 10B
Y
12 1
2E Y Y
1 12B 6
4 19
6 2E Y Y
3 12B 6
2
6
Y
3 5 5TS 4 2E Y Y
2 2 12B 6 1G
Y
1
2 3 12B 6 1G Y Y
6B 4
3 8B 6
6 3
6 2E Y Y
5
5
40
5
60
40
40
45
40
40
50
45
40
5
5
40
5
40
5
55
40
40
5
5
W
Co
py
65 WB
Exterior Signs
Window Showcards
Other Extenders
Regular Extenders
Backer Cards
Sold End Aisles
H Y 20S 45
10
8P 15
T
8P 15
H Y 10P 20
H
8S 15
T
10S 10
T
10
H Y 20P 40
H
8S 15
T
8P 15
10S 20
10S 15
H Y 15P 25
Tr
ad
e
1
2
3
4
5
6
8
9
10
11
12
13
14
15
16
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
34
35
36
37
38
39
40
42
43
44
45
46
47
48
49
50
Banner Inserts
Pod Program
Store #
Continued
B
S
W
G
SB
G
5
50
45
5
40
5
5
40 G
40
5
5
5
40
5
5
45
5
55 SW
5
3 1
Y
3
3 12B 6
3
4
7 8
6 2E Y Y
4 1
Y Y
3
1G
Y
2
4 1G Y Y
1
1G Y Y
4 4
4 2E Y Y
5 8B 6 1G Y
4 6
2E Y Y
4 2
4
2 6B 4
3 4B 4
3 1 12B 6 1G Y Y
8B 6
4 2
6
Y
2 1 12B 6
3
6 1G Y Y
3
2E
2 12B 6
Y
2 6B 4
1 4B
2 8B 6
Y
6B 4
1 10B
1G Y
1
1G Y
3 2 6B 4
2 3
Y Y
2 2
4 2E Y Y
2 6B 4
Y
3
4
1
1
1
3
3
12B 6
8B 6
4B
8B
4B
16B
2 8B
3 3
2 6B
1G Y Y
6
4
6 2E Y
6
6 2E Y Y
4
ST
ST
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
ST
Y
ST
ST
ST
Y
Y
Y
ST
ST
Y
ST
Y
Y
ST
Y
Y
ST
Y
Y
ST
ST
ST
Y
ST
ST
Y
ST
Y
ST
O
F
O
F
F
F
Y O
Y
F
O
Y Y O Y
F
F
F
Y
F
O
Y
Y
Y
Y
F
Y
Y
Y
F
O
F
F
F
Y
Y
Y
Y
F
Y
Y
O
F
Y
Y
F
Y
F
F
F
F
Y
Y
Y
F
Y
Y
F
Y
Y
Y
O
F
Y
Y
Y Y F Y
Y
O
Y
5
5
5
5
5
G
5
55 WBG 5 8
5
2
5
3
5
2
1
1
5
1
5 5
2
10 5
3
3
25 40
4 4
10 5
1
10 5
1
10 5
2
5 5
1
25 50
2
5 5
1
25 40
7 1
10 5
1
3 5
1
15 5
2
10 5
2
10 5
5
1
10 5
2
20 55
3 3
10 5
1
10 5
1
T
T
H
10S
T
H
15S
H
10S
T
T
T
H
5S
15P
y
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Perimeter Signs
O
Other Extenders
4TS 4 2E Y Y Y
F
143 H
8P 25 40
12B 6
ST Y
F
144 H
10S 15 40
6B 4
ST Y
F
145 H
15S 30 40 G
4 1G Y
Y
Y F
146
5 5
5TS 4 2E Y Y Y
Y
F
Y 147
5 5
ST Y
F
148 H Y 15P 45 55 WG
4B
ST Y
F
149 H Y 20P 30 55
4B
ST Y
O
151
5 5
5TS 6 2E Y Y Y
Y
F Y Y 152 H
10S 20 40
6B 4
ST Y
Y
153
8S 20 40
4
ST Y
F
154 H
15S 25 40 G
6B 4
ST Y
F
155 H
10S 15 40 S
6B 4
Y ST Y
F
156 H
20P 25 55 SB
4B 4
ST Y
O
157 T
15 5
6B 4
ST Y
Y
158 T
10 5
8B 6
ST Y
Y
159 T
5 5
4
ST Y
Y
160
5 5
4TS 6 2E Y Y Y
Y Y F F Y 161 T
5 5
4B 4
ST Y
O
162 T
10 5
6B 4
ST Y
Y
163 H
15S 20 40 S
6B 4
ST Y
O
164 H
15P 20 55 WB
4
ST Y
O
165 H
8S 20 45
4B
ST Y
O
166 T
10 5
ST Y
O
167 H
10S 10 45 W
4B 4
ST Y
Y
168 H
10P 20 40
8B 6
ST Y
F
169 T
10 5
Y
O
170 T
10 5
10TS 4 2S Y Y ST Y
F
171 H Y 20S 25 60 WB
ST Y
O
172
5 5
4B
ST Y
Y
173
5 5
6B 4
ST Y
Y
174 T
10 5
4B 4
ST Y
Y
175 H
10S 15 55 SB
176
5 5
4 1G Y Y Y
F Y
178 T
10 5
4B
ST Y
O
15P 25 55
5TS 4 2E Y Y Y
F
Y 179 H
180
5 5
4B
ST Y
Y
181
5 5
4B
ST Y
Y
8B 6
O
182 H
15P 25 40
4
ST Y
Y
183
5S 15 5
4
ST Y
Y
184 T
5S 10 5
4B
ST Y
O
185 H Y 15P 20 55 W
6B 4
ST
F
186 T
8S 10 40
12B 6 1G Y Y Y
F
187 H Y 20S 40 65 WBG
4B
ST Y
Y
188 H
10S 20 40
4B
ST Y
O
189
5 5
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Perimeter Signs
Exterior Signs
Window Showcards
6 2
3
3
3
4 2
3
2
1
3 4
1
3
1
3
3
4
2
Co
py
40
5
5
40
45
5
5
5
55
Other Extenders
Regular Extenders
Backer Cards
Sold End Aisles
10S 25
T
5
T
5S 10
H
15S 25
H Y 10S 25
T
5S 10
T
10
5
H
20S 30
T
5
T
15
T
5S 10
5S 15
T
5
10
T
5
5
H
20P 40
T
T
10
T
5
5
Tr
ad
e
97
98
99
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
Banner Inserts
Pod Program
Store #
Continued
6
5
6
6
4
4
4
2
2
1
1
3
10
1
2
4
3
3
5
3
3
1
1
4 1G Y Y
12B 6
3TS 4 2E Y Y
4
5TS 4
6
4B 4
12B 6
5TS 6
2TS 4
4B
6B
4B
2 4B
2 5 12B
5
4B
3 12B
3 3 10B
3 5 4TS
3 8B
6B
2 8
1 6B
1
3 8B
4
1 4B
1 12B
4 3
1 4B
1 8B
2 3 12B
3 4
3 4B
4 1 12B
1
4 8
3
1 4B
2E Y Y
2E Y Y
2E
2E
1G
4 1G
4
4
Y Y
Y
Y Y
Y Y
4
4
4
6 1G
Y
4 2E Y Y
4 1G Y
6
Y
4 2E Y Y
6
4
6 2E Y Y
4
6
4 1G Y Y
6
4 2G Y Y
Y
Y
Y
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y
ST
ST
ST
Y
ST
ST
Y
Y
Y
ST
Y
Y
ST
ST
Y
ST
ST
ST
Y
ST
ST
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
6
Y
6 1G Y Y Y
4
Y Y Y
4
ST Y
6 1G Y Y Y
Y
4
Y
Y
8 2E Y
Y
Y
1G
Y Y
4
ST Y
Y O
F
Y
O
O
Y F
Y F
F
F
F
O
F
Y F
F
F
O
F
O
Y
O
Y F
F
F
O
F
F
O
Y F
O
F
Y
O
Y
O
Y F
Y
F
F
F
F
Y
F
Y F
F
Y
Y
Y
F Y
Y
F
F
Y
Y Y
F Y
F Y
91
H
H
T
15S
S
15S
10S
8S
15P
5
10
20
10
20
30
10
30
15
25
15
30
25
10
10
10
10
15
10
10
30
10
25
10
15
10
10
15
15
5
10
92
10S
H
8S
H Y 20P
H
15S
T
T
T
T
5S
T
5S
T
T
5S
H Y 20S
T
5S
H Y 20S
T
5S
T
T
H
T
5S
8S
10S
5S
Y
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y Y
Y
F
F Y
H
H
H
T
T
H
H Y
H Y
H Y
T
H
T
T
H
T
H
T
T
H Y
T
T
T
T
T
T
10S 25
10
10
5
5
15S 25
20P 30
15S 25
5
5S 10
5S 15
15P 30
10S 20
5S 10
5
20S 30
20P 30
10
10S 20
5
5
10
10
5S 25
10
5
15S 20
10
15S 20
5S 15
10
10
20S 25
5S 10
5
5
5
5
10
5
15
10S 15
5S 15
3
10
y
Perimeter Signs
Other Extenders
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
T
T
O
F
F
O
F
Y
F
F
Y
F
F
F
F
F
O
Y
F
F
O
F
O
Y
Y
Y
F
O
F
F
O
F
O
F
F
F
F
F
O
F
F
Y
F
F
F
F
O
Y
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Perimeter Signs
Exterior Signs
Window Showcards
Other Extenders
40
1 10B
1G Y
Y
40 SW 5 4 6TS 4 2E Y
Y
Y
40
2 12B 6 1G Y
Y
5
1 6B 4
ST Y
5
2 8B 6
Y ST Y
60
1 8B 6 1G
Y
40
3 12B 6 1G Y Y Y
5
3 12B 6
ST Y
55
6 3 4TS 4 2E Y
Y
Y
5
2
4
Y Y
65 WBG 5 7
4 2E Y Y Y
55
2
6 1G Y Y Y
40
3 12B 6 1G Y Y Y
Y
5
1 4B
ST Y
5
3
6
ST Y
40
4 7
4 2E Y Y Y
5
1 12B 6
ST Y
60
6 6
4 2E Y Y Y
Y
40
5 2 5TS 4 2E Y Y Y
40
1 6B 4
Y Y Y
40 G
7 8 5TS 4 2E Y
Y
5
3 8B 6
ST Y
40
2 5TS 6 2E Y Y Y
40
2 5
4
Y Y
55 WBG 6 6
2E Y
Y
Y
55 WB 3 5 12B 6 1G Y Y Y
5
2 6B 4
ST Y
5
3
4
ST Y
5
1
ST
5
3
4
ST Y
5
2
6
ST Y
5
4B 4
ST Y
5
2 2
4
ST Y
55 SWB 8 9
6 2E Y Y Y
Y
5
2 8B 6
Y
40 SW 4 3
4 1G Y Y Y
5
3 8B 6
ST Y
5
1 12B 6
ST Y
5
2
4
ST Y
5
3 8B 6
ST Y
40
4
6
Y
40
4
4 1G
Y Y
5
1 4B
ST Y
5
1 6B 4
ST Y
40
7 3 4TS 4 2E Y
Y
5
1 8B 6
Y Y
5
2 6B 4
ST Y
5
1 4B 4
ST Y
5
1 4B 4
ST Y
45
4 8
2G Y Y Y
55 WBG
6
6 2E Y Y Y
Y
40
5 3 5TS 4 2E Y Y Y
5
1 4B
ST Y
40
3 12B 6
Y Y
5
3 8B 6
ST Y
40 W 4 4
4 1G
Y Y
40
3
4 1G Y Y Y
5
1
4
Y ST
5
1
4
ST Y
40
7 2 2TS 3 2E Y
Y
55 W 6 2 3TS 4 2E Y Y Y
Y
5
3 8B 6
ST Y
55
6 2
6 2E Y
Y
Y
5
1
4
ST Y
5
1 4B 4
ST Y
5
1
4
ST Y
5
ST Y
5
4 2 4TS 6
Y ST Y
5
1
4
ST Y
5
1 4B
ST Y
45
3 4
4 1G Y Y Y
5
3 8B 6
ST Y
40 SW 6 6
4 2E Y Y Y
Y
5
3
Y ST Y
5
3
ST Y
5
2 4B 4
ST
40
8 18
4 2E Y Y Y
5
3
4
ST Y
ST Y
5
1 10B
5
1
ST Y
6B 4
ST Y
1 4B 4
ST Y
5
3
4
Y
5
3 10B
ST Y
5
3 16B 6
ST Y
40
7 3
4 2E Y Y Y
Y
5
3
Y
5
1 4B
ST Y
5
3 6B 4
ST Y
Co
py
T
H
T
H
Regular Extenders
Backer Cards
Sold End Aisles
H
10S 15
H Y 15S 30
8S 10
10
T
10
H Y 20S 25
H
10S 15
T
5S 15
H Y 15S 25
5S 10
H Y 20S 25
H Y 15S 20
8S 10
Tr
ad
e
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
207
208
209
210
211
212
213
214
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
Banner Inserts
Pod Program
Store #
Continued
Y
Y
Y
Y
F
F
O
F
Y
F
F Y Y
O
Y
Y
F
F
F
O
Y
O
Y
F
Y
O
F
Y
O
Y
O
O
O
Y
F
O
F
Y
O
F
F
Y
F
Y
O
O
F
F
O
F
F
Y
O
H
15S
H Y 20P
T
T
T
T
H
T
T
H
T
H
10P
15P
10S
5S
T
T
5S
12B 6
4
4B 4
6 1G Y
5TS 4 2E Y
12B 6
4B
8B 6
4B 4
1 4B 4
3 12B 6
3 3
1G Y
3 6B 4
4 3
4
4 4
4 1G Y
2 4B 4
3
4 1G Y
1 6B 4
3
3
1
2
1
1
1
2
5 3
2
2
3
1
3
1
Y
ST
ST
ST
ST
ST
Y
Y
Y
ST
ST
ST
ST
ST
Y
ST
ST
Y
Y
Y
ST
ST
ST
ST
ST
Y
ST
ST
ST
Y
Y
Y
T
H
H
5S
10P
15S
T
T
T
T
H
8S
T
H
8P
H
20S
H Y 15S
1
Y
Y
Y
Y
Y
O
O
O
O
F
O
F
O
O
O
Y
O
O
F
O
Y
F
Y
F
O
F
Y
Y
O
Y
O
Y
Y
O
F
F
F
O
Y
O
O
O
O
O
F
Y
O
F
F
F
327
328
329
330
331
332
Y Y 333
334
335
336
337
338
339
F
340
343
344
Y
345
346
Y
347
348
349
350
351
352
353
354
355
356
358
359
360
361
362
363
364
365
366
367
369
370
371
372
373
F Y 374
Y 375
6B
6B
4
4
4B
4
Y
Y
Y
Y
4B
4B
4
Y
1G Y Y
4
Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4B
6B
6B
4B
4B
8B
3
1 4B
3
3 8B
5 3
1 6TS
4
4
4
6 1G
4
Y
Y
6
6 1G Y Y
4 2E Y Y
4 2E
Y
ST
ST
ST
ST
ST
ST
ST
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
y
Perimeter Signs
Other Extenders
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
12B 6
O
3
1
2
3
1
3
6 5
2
1
2
Perimeter Signs
Exterior Signs
Window Showcards
Other Extenders
Regular Extenders
10 5
5 5
10
3 5
5
20 55 W
30 65 SG
15 5
3 5
10 5
5 5
5 5
10 5
15 40
10
15 5
25 40 W
15 5
15 55 W
10 5
5 5
10 5
15 5
10 5
10 5
5 5
5 5
5 5
10 5
20 55
20 40
10
10
3 5
10 5
5 5
5 5
5
10
20 45
5 5
10 5
15 40
30 50 WG
30 50
T
5S 10 5
T
5 5
H Y 20P 45 55
T
3 5
5 5
5
W
Co
py
T
Backer Cards
Sold End Aisles
T
Tr
ad
e
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
Banner Inserts
Pod Program
Store #
Continued
3
2
8
3
1
1
4B
4
4
8B
6
2E Y Y
4B
Y
H Y 20S 30 65 SWBG
6
8 2E Y
T
5 5
3 8B 6
5 5
1
5
1
5
1 4B
10 5
1 4B 4
H
10S 20 40 G
6 5 2TS 4 2E Y Y
15S 20 45
4 3
4 1G Y Y
H Y 15S 30 50
6 3 5TS 4 2E
T
8S 10 40
2 6B 4 1G
H Y 20P 25 65 WBG 6 8
6 2E Y Y
5 5
1 4B
5 5
6B 4
5
1 4B
10 5
1 4B 4
H
10S 15 40
1
4 1G Y Y
T
10 5
2 4B 4
H
10P 15 60
5 4
1G Y Y
3 5
4B 4
H Y 20P 30 65 SWBG 11 10
4S Y Y
H
15S 25 55
2
6
Y
3 3
4
Y
H
15S 15 55
4 4B 4 1G Y
H
15P 25 55 SWB 8 5
4 2E Y Y
H Y 15S 25 45
6 4TS 4 2E Y
H
20S 20 60 S
1 12B 6 2E Y
5S 10 5
4 1 6B 4
T
10 5
3 8B 6
H
10S 15
H Y 20P 30
T
10
10
H
10S 20
T
15
H Y 15S 20
T
15
5
40
3
65 SWBG 10 6
5
60 WB
5
60
5
5
2 3
7
2 8B
5 4
2 12B
1 4B
1G
Y
4 2E Y Y
4
4 2E Y Y
6
4 2E Y Y
6
ST
ST
Y
ST
ST
ST
ST
Y
ST
ST
ST
ST
ST
Y
Y
Y
Y
Y
ST
ST
ST
ST
Y
ST
Y
Y
Y
Y
ST
Y
Y
Y
Y
ST
ST
ST
Y
Y
ST
ST
Y
ST
Y
Y
ST
Y
Y
Y Y
Y
Y
Y
Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y Y
Y Y
Y
Y Y
Y
Y
Y Y
Y
Y
Y
Y
O
F
O
O
Y
O
F
Y
O
O
Y
O
F
F
F
O
F
O
F
O
O
F
O
O
O
F
F
O
F
O
F
F
O
O
F
F
F
O
Y
F
Y
F
O
Y
Y Y
F Y
Y
F Y
F Y
F Y
Y
Y Y
Y
Y
93
15S
8S
H Y 10S
5
3
W
SWBG
SB 5
7
B
8
4
BG 6
WB
3
6
1G
1G
2E
1G
2E
2E
2E
2E
1G
2E
2E
2E
1G
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
94
H
H
H
15S
5S
15P
15S
8P
H Y 20P
T
H
10P
H Y 20S
H Y 20P
T
T
5 5
5 5
10 5
G
W
WG
W
G
4
5
4
3
10
SWB 11
WB 10
Y
Y
Y
Y
Y
F
Y
F
F
F
F
O
F
F
O
F
O
F
O
F
F
O
F
F
O
O
F
O
F
Y
F
F
F
Y
O
O
F
O
O
F
F
F
F
O
O
F
Y
O
Y Y
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
Y
Y
Y
Y
Y
Y
Y
Y
2E Y Y
1G Y Y
Y
2G Y Y
1
1
2
4B
4B
2E Y Y
Y
1G Y
1G
Y
2E Y Y
2E Y Y
2E Y Y
Y
Y Y
Y
Y
Y
Y
Y
Y Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y
Y Y
Y Y
Y
Y
Y
Y
Y
F Y
Y
Y Y
Y
Y
Y
Y
Y
F Y
Y
H Y 20S 30
5
5
H
15S 20
H
20S 25
H
15S 25
5
5S 25
H Y 10S 25
H Y 20S 30
T
10
10
5
H
15P 20
H Y 15S 25
H Y 20S 30
T
10
5
T
5
3
T
5
5
10P 15
5S 25
T
10
10S 30
H Y 10P 20
H
8S 20
H Y 15S 25
3
T
5
T
10
3
5
H
15S 20
H
T
10S 15
15
y
Perimeter Signs
Other Extenders
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
10S 20 40
10S 15 40
Backer Cards
H
H
O
Y
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Perimeter Signs
Exterior Signs
Window Showcards
Other Extenders
SW
W
2E Y
ST
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
ST
Y
ST
Y
Y
Y
ST
Y
ST
Y
Y
Y
ST
ST
Y
Y
ST
ST
Y
Y
Y
ST
Y
ST
ST
ST
ST
Sold End Aisles
20S
WBG
1 4B 4
7 3TS 8
3 8B 6
6B 4
3 8B 6
1
6
2 5TS 4
2
4
7
4
3
6
3
4
4
4
3
4
5
4
8 5TS 4
6
6
2 12B 6
2 10B
3 3TS 4
1
2
4
1 12B 6
3 12B 6
4B 4
6
4
1 4B
3
4
3
6
6
4
1 4B
2 4B 4
1
4
10
4
21 4B
1 4B 4
2
6
7
6
5
6
2 4B 4
3 6B 4
Banner Inserts
Pod Program
H
5
65
5
5
40
45
40
40
65
40
55
40
40
65
45
65
55
5
55
5
40
40
45
5
55
5
5
45
50
5
5
40
55
5
5
40
55
60
5
5
W
4
4 2E Y Y
5 1 12B 6 1E Y
65 SWBG 10 3
2
5
1
55 SWBG 6 5
55 WBG 6 4
5
1
45
1
5
1
5
3
40 G
6
55 WBG 9 5
1
5
4
5
3
2
60
3 3
40 SWG
3
60 SWG
9
5
1
5
1
5
1
5
1
5
5
1
65
40
4 1
5
2
5
40
7 5
55 W 7 4
45
2 2
55
3 6
1
5
3
5
2
5
5
1
55 WBG
5
1
40
3
5
3
Co
py
10S
15S
Y 15S
8P
20S
10S
15S
10P
15S
Y 20P
Y 10S
20P
10S
Regular Extenders
Y 20S
Backer Cards
Sold End Aisles
H
T
T
H
H
H
H
H
H
H
H
H
H
H
H
H
5
45
3
10
15
20
25
15
30
20
20
15
20
25
25
25
15
10
40
15
20
15
15
10
20
5
15
25
20
5
10
15
25
3
10
20
25
25
5
3
Tr
ad
e
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
392
393
394
395
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
Banner Inserts
Pod Program
Store #
Continued
6B
4B
4B
12B
4B
12B
4TS
4B
6B
6B
12B
8B
8B
8B
4B
4B
4B
4B
12B
8B
4TS
6B
4B
8B
6B
4B
4B
Y
Y
ST
6 2E Y Y Y
4
Y
4
4 2E Y Y Y
4 2E Y Y Y
ST
6 2E Y Y Y
ST
6
ST
4 2E Y
Y
6 2E Y Y Y
ST
4
ST
4
ST
4
ST
6 1G Y Y Y
6 1G Y Y Y
8 2E Y Y Y
6
Y
6
ST
4
ST
ST
4
Y
4
ST
Y
6 1G Y
Y
4
ST
6
ST
4 2E Y Y Y
6 2E Y Y Y
4
Y
4 2E Y Y Y
ST
6
Y Y
4
ST
ST
ST
4 2E Y Y Y
ST
Y
4
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y F
F
O
F
O
Y
O
Y F
O
F
Y
F
F
Y F
O
O
F
O
Y F
F
Y F
F
O
Y
Y
O
Y
Y O
F
F
O
O
Y F
F
F
O
F
Y
Y
Y
F
O
F
O
Y
Y Y
Y Y
F Y
Y Y
Y Y
Y
H Y 15P
H
10S
H Y 15P
10P
H Y 20S
T
10
3
5
25
5
5
15
20
20
5
3
10
30
5
3
25
20
3
20
5
45
5
G
40
40
40
5
5
5
55
5
5
55
55 WB
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
Y
ST
Y
Y
Y
ST
ST
ST
ST
Y
ST
ST
Y
Y
ST
Y
H
15P
H Y 15S
T
T
10S
45
H
H
20P 40 60 WBG 7 3
4 2E
15S 25 45
4
4 2E
10
2 6B 4
3
1
T
10 5
2 6B 4
H Y 20P 30 55 S
4 3
6 2E
3 5
4B
T
5S 15 5
2 12B 6
T
10 5
3
T
15 5
2 12B 6
5 5
1 6B 4
4 5 7TS 4 2E
H Y 10S 25 45
5
5
T
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y
Y Y
5
5
1
1
5
5S 15 5
1
3
4B
4
Y
Y Y
Y
Y Y
Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y Y
Y
Y
Y
Y
ST
Y Y Y
ST
ST
ST
ST
ST
Y Y Y
ST
Y Y
Y
Y
Y Y
Y
Y
Y
Y
Y
ST Y
ST
ST Y
ST Y
Y Y
y
nl
Perimeter Signs
Other Extenders
15S 25 40 W
5 5
5
15P 20 55 W
Y 10P 25 55
5
Y 20P 45 40 WG 6
5
Y 20P 25 55 G 11
10 5
15P 30 40
5S 15 5
10
3 5
10 5
10S 20 40
Y 10S 25 40
5 5
Y 10P 15 40
10 5
G
S
B
5S 15 5
15S 20 55
5 5
Y 20P 30 55 B
10 5
Y 15S 20 60 SW
Y 15S 30 55
15S 30 40
5
20S 30
10
8S 15
Y 15P 25
8S 20
Y 15P 20
5
10
15S 20
5
5
5
10S 20
8S 20
5
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
O
518 H
Y
519
F
520 T
O
521 H
F
522
Y
523 H
F
524 T
O
525 H
O
526
O
527 T
O
528 H
F
529 T
O
530 T
O
531 T
F
532
F Y
533
F
534 H
Y
535
Y
536 H
F
537
O
538
Y
539 T
O
540 H
F
541
F F
542 H
O
543 T
F
544 H
O
545 H
F Y
546 H
F
547
O
548
O
549 H
Y
550
F
552
553 H
Y
555 H
F
556 H
F
557
F
558
Y
F
Y 559 H
O
560 T
Y
561 T
O
562 T
O
563 H
O
564 H
F
565
O
Y Y
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Perimeter Signs
1 4B
5 3
6 1G
3 10B
1 4B
1 4B
2
4
1
1 4B
3 12B 6
1
1 4B
5 3
4 1G
1
6
3 4B 4 1G
12B 6
3 22TR
2E
1 4B
1 4B 4
3 10B
5 3
4 2E
4B 4
1 4B
2
4 1G
6 9
4 2E
2 8B 6
12B 6
Co
py
T
Exterior Signs
Window Showcards
5
40
5
5
5
5
5
Other Extenders
Regular Extenders
5
10S 15
10
10
5
5
10
Sold End Aisles
Backer Cards
H
Tr
ad
e
469
470
471
472
473
474
475
476
478
479
480
481
482
483
484
485
486
487
488
489
490
492
493
494
495
496
497
498
499
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
Banner Inserts
Pod Program
Store #
Continued
5
60
5
40
55
40 G
40 WB
5
5
40 G
5
5
5
40
40 SW
5
1
1
3 4B
1
4
3 3TS
2 12B
10
3
7T 6
3
3
4
2
1
7 4
1
10 7
2
4 1G Y Y
4
4
4
8
6
6
1G Y Y
2E Y Y
2E Y Y
2E Y Y
12B 6
3TS
2E Y Y
12B 6
8B 6
6
Y
9TR 4 2E Y Y
4 2E Y Y
4
2 8B 6
3 5
4
1 4B 4
4
6
1 4B 4
6 7
4
5 6 3TS 4
5 7 4TS 4
Y
2E Y Y
2E Y Y
2E Y Y
2E Y Y
2E Y Y
4B
5 9
3 3
3
6
10
1
1
6 3
1
1
2
3
1
4 2E Y Y
12B 6
Y
8B 6 1G Y Y
5TS 4 2E Y
4 2E Y
4B
8B 6
4 2E Y Y
6B
4B
4
4
4 1G
Y
Y
Y
ST
ST
Y
Y
Y
ST
Y
ST
ST
Y
ST
ST
ST
ST
Y
Y
ST
Y
ST
ST
Y
Y
ST
Y
ST
Y
Y
Y
ST
ST
Y
ST
Y
Y
Y
Y
ST
ST
Y
ST
ST
ST
Y
Y
ST
Y
Y
Y
Y
Y Y
Y
Y Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y Y
Y
Y
Y Y
Y
Y
Y Y
Y
Y
Y
Y
Y
Y
F
F
O
F
F
F
Y
F
O
O
F
F
O
Y
O
F
O
O
F
O
O
F
F
O
F
F
F
F
F
O
O
F
O
O
F
F
F
O
Y
F
O
Y
F
F
F
F
Y Y
Y
F Y
Y Y
Y
Y
F Y
Y Y
Y Y
Y
Y
F
Y
95
H
10S 15 40
2
H Y 10P 15 55
4 4
5
1
H Y 15S 25 40
3 7
T
10 5
2
5 5
1
T
5S 10 5
3
H Y 10S 25 45
6 4
T
5 5
3
T
5 5
3
5
1
H Y 15S 15 40 SB
3
H
15S 20 40 W 5 3
H
15S 20 55
2
5 5
1
20 5
1
H
20P 30 60 WBG
5
3
1
H
15P 20 45
2 5
T
10 5
3
T
5 5
1
T
10 5
2
1
96
T
H
H
15
15S 30 55
15S 25 40
10 5
3 5
10 5
3 5
5 5
SG
B
3
12B
4TS
4B
6B
5TS
4B
8B
4B
12B
10B
T
15 5
5 5
H
10S 15 40
BG
4B
4B
6B
2 6B
7 4TS
2 1 8B
1 8B
1
1
1
1
1
Y
Y
Y
Y
F
O
Y
F
O
O
Y
F
O
F
Y
Y
F
F
F
O
O
F
F
F
O
F
F
Y
F
O
O
F
O
O
F
F
F
Y
O
F
O
O
O
O
O
O
O
O
F
Y
Y
617
618
619
621
622
623
624
626
629
630
631
632
636
697
698
700
702
703
742
771
776
4B
Y Y
Y
Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST Y
3 12B 6
ST Y
1
ST Y
1
ST Y
4 7
4 2E Y Y Y
Y
Y
Y Y
Y Y
Y
y
Perimeter Signs
Other Extenders
nl
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
Exterior Signs
Window Showcards
Regular Extenders
Backer Cards
Sold End Aisles
Banner Inserts
Pod Program
Store #
Power Aisle Banners
Promo Fixture Ends
Feature Gift
goLOCAL FSI Fixture
Ontario Craft Beer
Mixed Drink
4 1G Y Y Y
4
ST
2E Y Y Y
6
Y
ST
Y
6 1G Y
Y
4 2E Y Y Y
ST
4 2E Y Y Y
6
ST
ST
4
ST
4 2E Y Y Y
4
Y ST
6
ST
4
ST
4 2E Y Y Y
6 2G Y Y Y
1G Y Y Y
ST
6
Y Y
8 2E Y Y Y
ST
4 1G Y Y Y
4
ST
ST
4
ST
ST
ST
4
ST
4 2E Y Y Y
6 1G Y Y Y
6
ST
ST
4
ST
ST
ST
O
4B
H
15S 25 55 G
H
10S 25 55
H Y 20S 40 65 W
10
5
H Y 20P 25 55 WB
H Y 20P 45 55 G
3 5
H
15S 25 45 WBG
H Y 20P 45 55 SWBG
H Y 20S 40 50 G
H Y 20S 50 65 W
10
Co
py
60 WBG 8 6
5
1
60
6 6
5
2
5
1
Perimeter Signs
Exterior Signs
Window Showcards
Other Extenders
Regular Extenders
Backer Cards
Sold End Aisles
H Y 20P 30
10
H
8P 20
T
5S 10
5
Tr
ad
e
566
567
568
569
570
571
572
573
574
575
576
577
578
579
581
582
583
584
586
587
588
589
590
591
593
594
595
596
597
598
599
601
602
603
604
605
606
607
608
610
611
612
613
615
616
Banner Inserts
Pod Program
Store #
Continued
5 6
3
1
1
1
6 4
3 4
1
3 9
8 6
4
6 4
4
5TS 4 2E Y Y
4
Y
5TS 4 2E Y Y
Y
4 2E Y Y
5TS 6 2E Y Y
4
4TS 4
5TS 6
6TS 4
4
2E
2E
2E
2E
Y Y
Y Y
Y
Y Y
Y
H Y 15S 30 40
2 4TS 4 2E Y
H Y 20S 30 50 WBG
3
4 2E Y
H
15P 25 40 G
3 4 5TS 4 2E Y
H Y 20S 40 55 SWB 8 3 6TS 4 2E Y
H
15P 30 55
5
H Y 20S 25 65 WBG 6 8
Y
Y
Y
Y
4 2E Y Y
4 2E Y Y
Y
Y
Y
Y
ST
Y
Y
ST
Y
Y
Y
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y Y
Y
Y Y
Y Y
Y
Y
Y Y
Y Y
Y
Y
Y Y
Y
Y
Y
Y Y
F
F
F
O
O
F
F
O
F
F
F
F
O
O
F
O
F
F
O
F
F
Y
Y
F Y
Y Y
Y Y
Y Y
Y
Y
Y
Y Y
Y Y
Y
Y
Y
Y
F Y
Y
Tr
ad
e
Co
py
O
nl
y
S old
Space
Pro grams
End Aisle Display – Brands
3
4 Premium
4 Standard
5
Tr
ad
e
6
7
8 Premium
8 Standard
9 Premium
9 Standard
98
y
Support Programs
BAM
nl
2
Description
Victoria Bitter (VB) 500 mL
Corona Light Slim Can 6 x 355 mL
Corona Extra 6 x 330 mL
Carlsberg Beer 500 mL
Tuborg Gold Beer 500 mL
Kronenbourg 1664 500 mL
Stella Artois Legere 500 mL
Stella Artois 6 x 330 mL
Stella Artois 500 mL
Harp Premium Lager 6 x 330 mL
Guinness Draught 4 x 440 mL
Red Stripe Beer 473 mL
Strongbow Cider 500 mL
Peroni Nastro Azzurro 500 mL
Pilsner Urquell 500 mL
Grolsch Premium Lager 500 mL
Alexander Keith’s Red Amber Ale 473 mL
Alexander Keith’s Premium White Ale 473 mL
Alexander Keith’s India Pale Ale 473 mL
Creemore Springs Premium Lager 473 mL
Creemore Springs Traditional Pilsner 473 mL
Creemore Springs Kellerbier 473 mL
Steam Whistle Premium Pilsner 500 mL
Steam Whistle Pilsner 6 x 341 mL
Becks 6 x 330 mL
Becks 500 mL
Lowenbrau Original 500 mL
Mill Street Stock Ale 6 x 341 mL
Mill Street Tankhouse Ale 6 x 341 mL
Mill Street Original Organic Lager 6 x 341 mL
Moosehead Cracked Canoe 6 x 341 mL
Moosehead Lager Slim Can 6 x 355 mL
Moosehead Lager 473 mL
O
1
LCBO#
174797
174888
186510
73809
74591
506741
123315
487256
487264
31088
296244
149815
554469
560532
143891
255380
535294
53694
127068
907147
6445
53686
134148
91157
547646
9209
322362
487249
27623
31104
84210
121822
177741
613497
Co
py
End Aisle #
HD
LTO
BAM
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
LTO
Special BBAM
Special BBAM
Special BBAM
Contest
Contest
Shelf Talker
Shelf Talker
Shelf Talker
BAM
LTO
End Aisle Display – Brands
Continued
nl
y
Support Programs
Shelf Talker
BBAM
BBAM
Necktag
O
Description
Molson Canadian 67 6 x 341 mL
Molson Canadian 473 mL
Coors Light 473 mL
Bud Light Lime 6 x 330 mL
Lech Beer 500 mL
Tyskie Beer 500 mL
Zubr Beer 500 mL
Newcastle Brown Ale 500 mL
Boddingtons Pub Draught 4 x 440 mL
Old Speckled Hen 4 x 500 mL
Heineken Lager 6 x 330 mL
Heineken Lager 500 mL
Sleeman Original Draught 473 mL
Sleeman Cream Ale 473 mL
Sleeman Cream Ale 6 x 341 mL
Miller Genuine Draft PET 473 mL
Miller Chill 6 x 355 mL
Miller Genuine Draft 6 x 355 mL
Innis & Gunn Blonde 330 mL
Innis & Gunn Original 750 mL
Innis & Gunn Oak Aged Beer 330 mL
Waterloo Dark 473 mL
Waterloo Wheat 473 mL
Wolfgang’s German Style 6 x 341 mL
Muskoka Cream Ale 473 mL
Muskoka Pilsner Light 473 mL
Nickel Brook Green Apple Pilsner 473 mL
Flying Monkeys Hoptical Illusion 6 x 355 mL
Niagara’s Best Lager 6 x 341 mL
Black Oak Nut Brown Ale 6 x 341 mL
Cameron’s Cream Ale 9 x 341 mL
Devil’s Pale Ale 473 mL
Wellington Special Pale Ale 473 mL
Co
py
LCBO#
157453
10
904409
906669
128348
11
178475
676775
12 Premium 696864
676239
12047
12 Standard 550830
563601
18
13
71126
337949
39677
14
73361
909994
126094
15
174904
693093
118687
16
171009
676379
86439
17
125807
683185
131490
18
187302
198358
132670
19
184739
547422
497495
20
615880
190439
Tr
ad
e
End Aisle #
Shelf Talker
Value Add
LTO
LTO
BAM
LTO
BBAM
BBAM
BAM
LTO
LTO
LTO
BAM
LTO
99
Shelf Extenders
y
O
Finlandia Vodka 1750 mL
Prince Igor Extreme Vodka 1140 mL
Stolichnaya Vodka 1140 mL
Iceberg Vodka 750 mL
Absolut Vodka 750 mL
El Dorado Demerara 5 Year Old Rum 750 mL
Bacardi Gold Rum 1140 mL
Captain Morgan Spiced Rum 750 mL
Co
py
114967
34579
205617
400754
110056
120386
200436
45898
2220
500512
# of Extenders
Support
Programs 40 45 50 55 60 65
Y Y
LTO
Y Y Y Y Y
LTO
Y Y Y Y Y Y
BAM
Y Y Y Y Y Y
Y Y Y Y Y Y
BAM
Y
LTO
Y Y Y Y Y
BAM
Y Y Y Y Y Y
LTO
Y Y Y Y Y Y
BAM
Y Y Y Y Y Y
nl
LCBO# Description
173351 Proof Whisky
BAM
246603 Crown Royal Limited Edition 750 mL
LTO
149864 Rickard's Original White 473 mL
BAM
550715 Forty Creek Barrel Select 750 mL
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
BAM
Y
Y
Y
Y
Y
Y
331504 Canadian Club Reserve 750mL
BAM
Y
Y
Y
Y
Y
Y
6668
605931
404723
122952
630913
605881
554212
293662
605816
602755
Staropramen 500 mL
Grant's Family Reserve 1140 mL
Bombay Sapphire London Dry 1140 mL
Hpnotiq Liquor 375 mL
Tia Maria 750 mL
Disaronno Originale Amaretto 1140 mL
Malibu Coconut Rum 1140 mL
Henri Mounier VS Cognac 750 mL
St. Remy Brandy 1140 mL
Olmeca Tequila Gold 750 mL
BAM
LTO
BAM
LTO
BAM
LTO
LTO
LTO
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
68551
Peller Estates French Cross Blush Carton 1000 mL
LTO
Y
Y
Y
Y
Y
Y
590109 Strewn Cabernet/Merlot VQA 750 mL
LTO
Y
Y
Y
Y
Y
Y
134197 Girls Night Out Riesling VQA 750 mL
LTO
Y
Y
Y
Y
Y
Y
522730 Strewn Chardonnay Barrel-Aged VQA 750 mL
LTO
Y
Y
Y
Y
Y
Tr
ad
e
Extender
Location
R1: Vodka A
R2: Vodka B
R3: Vodka C
R4: Vodka D
R5: Vodka E
R6: Rum A
R7: Rum B
R8: Rum C
R9: Rum D
R10: Rum E
R11: Canadian
Whisky A
R12: Canadian
Whisky B
R13: Canadian
Whisky C
R14: Canadian
Whisky D
R15: Canadian
Whisky E
R16: Scotch A
R17: Scotch B
R18: Gin A
R19: Liqueurs A
R20: Liqueurs B
R21: Liqueurs C
R22: Liqueurs D
R23: Brandy A
R24: Brandy B
R25: Tequila A
R26: Ontario
Blend A
R27: Ontario
Blend B
R28: Ontario
Blend C
R29: Ontario
Non-VQA A
*Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many regular shelf
extender locations your store has.
100
Shelf Extenders
Continued
LTO
587956 Trius Cabernet Sauvignon VQA 750 mL
Y
Y
Y
Y
Y
LTO
Y
Y
Y
Y
Y
Y
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
O
593905 Kittling Ridge White Zinfandel/Vidal 1500 mL
Y
nl
665232 Naked Grape Chardonnay 750 mL
Dan Aykroyd Cabernet Shiraz VQA 750 mL
BAM
70052
Peninsula Ridge Shiraz VQA 750 mL
LTO
43570
Two Oceans Chardonnay 750 mL
Co
py
74062
LTO
93401
LTO
Wyndham Estate Bin 222 Chardonnay 750 mL
336529 Hardys Stamp Series Riesling/Gewurztraminer 750 mL
Monkey Bay Sauvignon Blanc 750 mL
Beringer Stone Cellars Cabernet Sauvignon 750 mL
Vina Tarapaca Sauvignon Blanc 750 mL
Little Black Dress Merlot 750 mL
Y
BAM
226860 Wolf Blass Yellow Label Chardonnay 750 mL
448548
620062
414185
72769
y
# of Extenders
Support
Programs 40 45 50 55 60 65
LCBO# Description
LTO
LTO
BAM
LTO
145490 Cusumano Syrah 750 mL
BAM
572370 Yvon Mau Merlot Vdp 1500 mL
LTO
132498 Latour Ardeche Chardonnay 750 mL
BAM
125781 Mezzomondo Rosato 750 mL
LTO
Tr
ad
e
Extender
Location
R30: Ontario
Non-VQA B
R31: Ontario
Non-VQA C
R32: Ontario
Non-VQA D
R33: Ontario
VQA A
R34: Ontario
VQA B
R35: Australia/
New Zealand A
R36: Australia/
New Zealand B
R37: Australia/
New Zealand C
R38: Australia/
New Zealand D
R39: USA A
R40: USA B
R41: Chile A
R42: Chile B
R43: France
Blend A
R44: France
Blend B
R45: France
South A
R46: France
South B
R47: France
Bordeaux/
Burgundy A
R48: Italy Central
A
R49: Italy Central
B
R50: Italy North A
R51: Italy North B
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
665430 A Luze & Fils Chateau Bel Air 750 mL
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 mL
LTO
77990
LTO
Y
Y
Y
Y
Y
Y
BAM
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Gabbiano Pinot Grigio Igt 750 mL
447326 Masi Serego Alighieri Rosso Veronese 750 mL
24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL
101
Shelf Extenders
Continued
y
# of Extenders
Support
Programs 40 45 50 55 60 65
LCBO# Description
Castillo De Monseran Garnacha 750 mL
14977
Sogrape Grao Vasco Dao 750 mL
LTO
LTO
LTO
LTO
O
336529 Black Tower Rivaner 1500 mL
200535 Konzelmann Chardonnay VQA 750 mL
74757 Freixenet Carta Nevada Sparkling 750 mL
142356 Amsterdam Blonde 473 mL
BAM
nl
73395
Co
py
Schneider Weisse 500 mL
Whyte & Mackay Special Reserve 1140 mL
Sapporo Premium Beer 650 mL
Dos Equis Lager 6 x 355 mL
Smirnoff Classic Caesar 1320 mL
Smirnoff Ice Light 4 Pk-B 1320 mL
Rockstar 473 mL
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
BAM
103341 Canadian Club PET 750 mL
366070
287474
699009
616540
178343
29827
39420
Y
Y
BAM
Y
Y
Y
Y
Y
Y
LTO
LTO
LTO
BAM
LTO
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Tr
ad
e
Extender
Location
R52: Southern
Europe A
R53: Southern
Europe B
R54: Germany A
R55: Sparkling A
R56: Sparkling B
R57: Ontario
Beer A
R58: Ontario
Beer B
R59: Beer 1
R60: Beer 2
R61: Beer 3
R62: Beer 4
R63: Party Zone 1
R64: Party Zone 2
R65: Party Zone 3
*Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many extender
locations your store has.
102
Discovery Shelf Extenders
y
Support
Program
LCBO #
Description
D1: Discovery Wines 1
101238
Harbour Estates Cabernet Sauvignon VQA 750 mL
LTO
79327
Mezzomondo Sangiovese Merlot 750 mL
LTO
156653
Cono Sur Riesling 750 mL
D4: Discovery BSM 1
676767
Fuller's London Pride 500 mL
O
nl
Location
LTO
166090
Jack Daniel's And Cola Tall Can 473 mL
LTO
574236
Erdinger Dunkel Weissbier 500 mL
BAM
D7: Discovery Spirits 1
540682
Plymouth Gin 750 mL
LTO
137125
Russian Standard Vodka 1750 mL
Co
py
D5: Discovery BSM 2
D6: Discovery BSM 3
143040
Sauza Hornitos Reposado Tequila 750 mL
LTO
BAM
Community Shelf Extenders
Location
Support
Program
LCBO #
Description
88799
Alberta Pure Vodka PET 750 mL
BAM
26229
Canada Gold Whisky (P.E.T) 1140 mL
BAM
C3: Community Extender 3
16345
Peller Estates French Cross Cab Merlot Carton 1000 mL
LTO
78840
Citra Montepulciano D'Abruzzo Doc 1500 mL
LTO
C5: Community Extedner 5
302349
Rosemount Diamond Shiraz 750 mL
LTO
Tr
ad
e
Green Extender
Extender Location
LCBO #
Description
G1: Green Extender
455014
Banrock Station Shiraz 750 mL
Support
Program
103
Bud Light 473 mL
27623
Mill Street Stock Ale 6 x 341 mL
27797
Ruffino Il Ducale IGT 750 mL
31104
Mill Street Tankhouse Ale 6 x 341 mL
50211
Malibu Tropical Banana Rum Liquor 750 mL
89821
Girls' Night Out Chardonnay VQA 750 mL
95315
Wiser's Small Batch Whisky 750 mL
96065
E & J Gallo Brandy 750 mL
115980
Prairie Organic Vodka 750 mL
119545
UV Blue Raspberry Vodka 750 mL
140095
Smirnoff Twist Of White Grape 750 mL
140509
James Ready 5.5 6 x 473 mL
157453
Molson Canadian 67 6 x 341 mL
159954
Montes Classic Series Sauvignon Blanc 750 mL
161083
Smirnoff Twisted Blueberry 4 x 330 mL
166066
Captain Morgan Long Island Iced Tea 750 mL
282277
Pimm's No. 1 Cup 750 mL
307330
Samuel Adams Boston Lager 6 x 355 mL
EA
EA
O
1107
Co
py
Description
nl
Support
Programs
LCBO #
Tr
ad
e
104
y
IMAGE Shelf Talker
322362
Becks 500 mL
501080
Bend In The River Qualitatswein 750 mL
601666
Malibu Mango Rum Liqueur 750 mL
605162
Broker's Premium London Dry Gin 750 mL
605956
Baileys Irish Cream Liquor 1140 mL
620922
Osborne Solaz Shiraz Tempranillo 750 mL
669226
Voga Pinot Grigio 750 mL
676106
Stiegl Bier 500 mL
696468
Labatt Blue 473 mL
696864
Tyskie Beer 500 mL
911396
Moosehead Beer 6 x 341 mL
EA
EA
Limited Time Offers
y
Support Programs
EA
O
nl
SAVE
$1.00
$1.00
$2.10
$1.50
$2.00
$1.55
$1.00
$2.50
$8.00
$1.00
$2.00
$1.50
$1.00
$1.00
$1.50
$1.00
$2.00
$4.00
$0.20
$2.00
$1.30
$2.00
$1.00
$1.00
$2.00
$1.00
$2.00
$1.00
$1.00
$1.00
$0.25
$1.00
$1.00
$1.00
$1.00
$0.30
$1.50
$1.00
$1.00
$1.00
$2.75
Co
py
Description
Heineken Lager 6 Pk-B
Canadian Club 750 mL
Beefeater Dry 1140 mL
Folonari Valpolicella Classico 750 mL
Wiser's DeLuxe 750 mL
Tanqueray Dry Gin 1140 mL
Bacardi Gold Rum 1140 mL
Johnnie Walker Red Label 1140 mL
Remy Martin VSOP 750 mL
Sogrape Grao Vasco Dao 750 mL
Bell's Original Scotch Whisky 1140 mL
Peller Estates French Cross Cab Merlot Carton 1000 mL
Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL
Wincarnis Aperitif Wine 750 mL
Smirnoff Ice Light 4 x 3300 mL
Prince Igor Extreme Vodka 1140 mL
Canadian Club 1750 mL
Isle Of Jura Superstition Single Malt 750 mL
Rockstar 473 mL
The Famous Grouse 750 mL
Hillebrand Artist Series Meritage VQA 750 mL
Mount Gay Eclipse 750 mL
Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 mL
Strewn Gewurztraminer VQA 750 mL
Jackson-Triggs Prop Select Sauvi Blanc Cask 3000 mL
Peller Estates French Cross Blush Carton 1000 mL
Marques De Caceres Crianza Red 750 mL
Peninsula Ridge Shiraz VQA 750 mL
Little Black Dress Merlot 750 mL
Tuborg Gold Beer 500 mL
Freixenet Carta Nevada Sparkling 750 mL
Gabbiano Pinot Grigio Igt 750 mL
Citra Montepulciano D'Abruzzo Doc 1500 mL
Mezzomondo Sangiovese Merlot 750 mL
Waterloo Dark 473 mL
Wyndham Estate Bin 222 Chardonnay 750 mL
Harbour Estates Chardonnay VQA 750 mL
Harbour Estates Cabernet Sauvignon VQA 750 mL
Smirnoff Pomegranate Martini 750 mL
Carolans Irish Cream 750 mL
Tr
ad
e
LCBO#
18
42
331
828
893
1453
2220
2311
4101
14977
15008
16345
24422
24984
29827
34579
34637
38927
39420
52050
56390
64444
65342
65359
66274
68551
69294
70052
71126
72769
74591
74757
77990
78840
79327
86439
93401
101220
101238
106070
108357
Shelf Extender
Shelf Extender
Comm. Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA
Shelf Extender
EA
Shelf Extender
Shelf Extender
Comm. Extender
EA
Shelf Extender
Discovery Ext.
105
Limited Time Offers
Continued
106
y
Support Programs
nl
SAVE
$1.00
$3.00
$1.00
$3.00
$1.00
$0.15
$1.00
$1.00
$1.00
$0.15
$1.00
$0.20
$1.50
$1.00
$1.95
$1.00
$2.00
$0.75
$3.00
$0.20
$0.25
$1.00
$0.50
$1.00
$1.00
$0.50
$1.00
$1.00
$1.00
$1.00
$3.00
$1.00
$1.00
$1.50
$1.00
$1.30
$1.50
$1.50
$2.00
$1.00
$1.00
Co
py
O
Description
Pelee Island Gewurztraminer Riesling Umb VQA 750 mL
Crown Royal 1750 mL
Moosehead Cracked Canoe 6 Pk-B
Woody's 99 Orange 1320 mL
Stella Artois Legere 500 mL
Palm Bay Pineapple Mandarin Orange Spritz 2130 mL
Palm Bay Ruby Grapefruit Sunrise Spritz 2130 mL
Mezzomondo Rosato 750 mL
Alexander Keith's Premium White Ale 473 mL
Flat Roof Manor Merlot 750 mL
Muskoka Cream Ale 473 mL
Girls Night Out Riesling VQA 750 mL
Pelee Island Gewurztraminer 750 mL
Russian Standard Vodka 1750 mL
Trumpeter Malbec 750 mL
Bouchard Aine & Fils Beaujolais Villages 750 mL
Bodegas Castano La Casona Monastrell 750 mL
El Dorado 6 Yo Deluxe Silver Demerara Rum 750 mL
Czechvar Premium Lager 500 mL
Red Stripe Beer 473 mL
Caramilk Cream Liquor 750 mL
Smirnoff Ice Tall Can 473 mL
Parrot Bay Mojito Citrus 750 mL
Woody's Refresher 4 x 330 mL
Jack Daniel's And Cola Tall Can 473 mL
Jack Daniel's And Cola 4 x 355 mL
Vextini - Pink Bikini-Tini 750 mL
Naked Grape Shiraz 4 x 341 mL
Bacardi Pina Colada 750 mL
Frangelico 375 mL
Copper Moon Moonlight Harvest Sauv Blanc 750 mL
Milcampos Tempranillo Ribera Del Duero 750 mL
Smirnoff Classic Caesar 4 x 330 mL
Diva Malbec-Merlot VQA 750 mL
Corona Extra 6 x 330 mL
Wyndham Estate Bin 555 Shiraz 750 mL
Wild Turkey Bourbon 750 mL
Konzelmann Chardonnay VQA 750 mL
L'Ambiance Red 1500 mL
Tr
ad
e
LCBO#
109991
114694
121822
122952
123117
123315
125054
125062
125781
127068
129874
131490
134197
135970
137125
139063
143727
143743
147892
148007
149815
159327
166017
166058
166082
166090
166116
166173
168229
169326
169458
173518
173625
178343
179135
186510
189415
198184
200436
200535
204552
EA
Shelf Extender
EA
Shelf Extender
EA
EA
Shelf Extender
Discovery Ext.
EA
Discovery Ext.
Shelf Extender
EA
Shelf Extender
Limited Time Offers
Continued
y
Support Programs
Shelf Extender
nl
SAVE
$1.55
$2.35
$1.00
$1.80
$2.00
$0.25
$1.00
$2.00
$1.50
$1.00
$3.00
$1.00
$3.00
$1.00
$1.00
$2.00
$2.00
$2.00
$1.50
$2.00
$1.00
$0.20
$2.00
$2.00
$1.50
$1.00
$1.00
$1.50
$1.50
$3.00
$0.15
$1.00
$2.00
$0.25
$3.00
$4.00
$2.00
$3.00
$1.00
$0.75
$1.50
Shelf Extender
Shelf Extender
EA
O
Co
py
Description
Stolichnaya Vodka 1140 mL
Gibson's Finest Sterling Edition 1750 mL
Wolf Blass Yellow Label Chardonnay 750 mL
Folonari Pinot Grigio 750 mL
Crown Royal Limited Edition 750 mL
Pilsner Urquell 500 mL-C
Robert Mondavi Woodbridge Sauvignon Blanc 1500 mL
Masi Soave 750 mL
Rocca Delle Macie Chianti Vernaiolo Docg 750 mL
Concha Y Toro Casillero Del Diablo Cab/Sav 750 mL
Fetzer Valley Oaks Chardonnay 750 mL
Henri Mounier VS Cognac 750 mL
La Vieille Ferme Cotes Du Luberon 750 mL
Rosemount Diamond Shiraz 750 mL
Colio Extra Dry White Bib 4000 mL
Dr Mcgillicuddy Peach Schnapps 1140 mL
Jackson-Triggs Prop Select Chardonnay 1500 mL
Black Tower Rivaner 1500 mL
Hardys Stamp Series Shiraz/Cabernet 750 mL
Schneider Weisse 500 mL
Gosling's Black Seal Rum 750 mL
Robert Mondavi Private Selection Sauv Blanc 750mL
Sol 6 x 330 mL
Alize Gold Passion 750 mL
Pelee Island Cabernet/Merlot VQA 750 mL
Havana Club Anejo Reserva 750 mL
Dr. McGillicuddy Fireball Whisky Shooter Liqour 750 mL
Herradura Reposado Tequila 750 mL
Stella Artois 500 mL
Strewn Chardonnay Barrel-Aged VQA 750 mL
Kittling Ridge Trillium White 1500 mL
Grolsch Premium Lager 500 mL
Plymouth Gin 750 mL
Cabo Wabo Reposado Tequila 750 mL
Kittling Ridge Icewine & Brandy 375 mL
Jackson-Triggs Prop Rsv Cab Fr/Cab Sauv VQA 750 mL
Mott's Clamato Caesar Original 4 x 355
Yvon Mau Merlot Vdp 1500 mL
Tr
ad
e
LCBO#
205617
215038
226860
229542
246603
255380
258665
266221
269589
278416
287474
291674
293662
296244
298505
302349
306019
313056
328526
336529
338012
366070
367672
405753
415661
430090
435321
443903
447953
452615
487264
522730
526046
535294
540682
551416
554212
558999
560680
569418
572370
Shelf Extender
Shelf Extender
Shelf Extender
EA
Comm. Extender
Shelf Extender
Shelf Extender
EA
Shelf Extender
EA
Discovery Ext.
Shelf Extender
Shelf Extender
107
Limited Time Offers
Continued
108
y
Support Programs
Shelf Extender
Shelf Extender
Shelf Extender
nl
SAVE
$1.30
$1.00
$2.00
$1.00
$4.00
$2.00
$2.00
$5.00
$1.00
$2.00
$3.00
$1.50
$1.00
$1.00
$1.00
$1.00
$0.25
$1.30
$1.00
$1.00
$1.00
$0.75
$1.00
$1.00
$2.00
$0.15
$0.20
$0.50
$1.00
$0.25
$1.00
$0.15
$1.00
Co
py
O
Description
Trius Cabernet Sauvignon VQA 750 mL
Strewn Cabernet/Merlot VQA 750 mL
Kittling Ridge White Zinfandel/Vidal 1500 mL
Canadian Club Reserve 1140 mL
Glendronach 12 Year Old Single Highland Malt 750 mL
Olmeca Tequila Gold 750 mL
Pravda Vodka 750 mL
Leyenda Del Milagro Tequila Reposado 750 mL
St. Remy Brandy 1140 mL
Disaronno Originale Amaretto 1140 mL
Grant's Family Reserve 1140 mL
Cat's Pee On A Gooseberry Bush Sauvignon Blanc 750 mL
Beringer Stone Cellars Cabernet Sauvignon 750 mL
Eastdell Black Cab VQA 750 mL
Fat Bastard Merlot Vdp 750 mL
Henry Of Pelham Rose VQA 750 mL
Devil's Pale Ale 473 mL
Corona Light 6 x 330 mL
Monkey Bay Sauvignon Blanc 750 mL
Yellow Tail Chardonnay 750 mL
Pelee Island Shiraz/Cabernet 1500 mL
Cesari Merlot Delle Venezie 1500 mL
Naked Grape Chardonnay 750 mL
Banrock Station Unwooded Chardonnay Carton 1000 mL
Peller French Cross Pinot Grigio Bib 4000 mL
Innis & Gunn Oak Aged Beer 330 mL
Fuller's London Pride 500 mL
Seagram Orange Cream Swirl 4 x 341 mL
Mike's Light 4 Pk-B
Sapporo Premium Beer 650 mL
Bottega Vino Dei Poeti Prosecco 750 mL
Alexander Keith's India Pale Ale 473 mL
Sleeman Cream Ale 6 x 341 mL
Tr
ad
e
LCBO#
587956
590109
593905
601708
601872
602755
602995
603191
605816
605881
605931
606384
606798
609875
610857
613471
615880
617720
620062
627802
637207
649723
665232
668954
669465
676379
676767
698787
698845
699009
897702
907147
909994
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA
Shelf Extender
Shelf Extender
EA
Discovery Ext.
Shelf Extender
EA
EA
Value Add
Danfield's 50 mL
Prince Igor Extreme 100 mL
VA Mother Carton #
365130
898031
nl
Description
Schenley O.F.C. 1140 mL
Prince Igor Vodka (P.E.T) 1750 mL
Tr
ad
e
Co
py
O
LCBO#
3376
190363
y
Value Added Program
109
Value Added Program
O
Tr
ad
e
53645
71647
80317
87015
104786
121855
125187
129692
131607
135566
146787
149567
163170
169839
170142
181636
190363
209205
306076
349126
349191
368258
110
Value Add
$5.00 Montana's Gift Card
Hpnotiq 50 mL
Branded Glassware
Wiser's DeLuxe 50 mL
Danfield's 50 mL
Smirnoff 21 50 mL
Hat
Zebra decorated reusable bag
Co
py
31930
37812
38505
40501
48611
Description
Smirnoff Vodka 1140 mL
Pama Pomegranate Liquor 750 mL
Cinzano Sweet Vermouth Red 1000 mL
Wiser's Special Blend 1140 mL
Crown Royal 750 mL
Silent Sam Vodka 1140 mL
Sauza Gold Tequila 750 mL
Frisky Zebras Sensuous Savignon Blanc Carton 1000
mL
Seagrams V.O. 1750 mL
Phillips Root Beer Schnapps Liquor 750 mL
Smirnoff Vodka 1750 mL
Robert Mondavi Woodbridge Sauvignon Blanc 750 mL
Robert Mondavi Woodbridge Cabernet Sauvignon 750
mL
Dab Original Pilsner 6 x 330 mL
Polar Ice Vodka PET 750 mL
Mickey Finn Sour Raspberry Liquor 750 mL
Lamb's White Rum (P.E.T) 1750 mL
Leblon Cachaca Liquor 750 mL
Wild Vines Tropical Chardonnay 750 mL
Cazadores Reposado Tequila 750 mL
Golden Kaan Shiraz 750 mL
Brava Light 6 x 341 mL
Polar Ice Vodka 750 mL
Pillitteri Pinot Grigio VQA 750 mL
Tag No. 5 Vodka 750 mL
Bols Creme De Bananes 750 mL
Vex In The City 2046 mL
Zonin Ripasso 750 mL
Sobieski Vodka 750 mL
Walker's Special Old (P.E.T) 1750 mL
Bols Blue Curacao 750 mL
Pillitteri Gewurztraminer/Riesling VQA 750 mL
Pillitteri Cabernet/Merlot VQA 750 mL
Banff Ice Vodka 1140 mL
nl
Value Add available from Supplier’s Representative
LCBO#
190
414
422
1412
1487
3376
12989
20412
27235
27821
y
Continued
Crown Royal 100 mL
Sour Puss Apple 50 mL
Crown Royal 100 mL
BBQ Basting Brush
BBQ Basting Brush
Bottle Opener
Cell Phone Protective Sleeve
Iceberg Vodka 50 mL
Lamb's Black Sheep 2 x 50 mL
Muddler
Rimmer
Lime Squeezer
Coaster
Brava Sunglass Clip
Cell Phone Protective Sleeve
Pillitteri Votive Candle
Swizzle Sticks
Banff Ice
TBC
Napkin Ring
Flashlight
Prince Igor Extreme 100 mL
Wiser's DeLuxe 2 x 50 mL
Banff Ice
Glasses
Value Added Program
nl
Value Add
Acrylic Glass
Banff Ice
Coaster pack
PAMA 50 mL
Angus beef coupon promo (co-op)
Designer Enviro Bags
Cooler Bag
Cooler Bag
Coaster
Branded Nail File
Cooler bag
Brava Sunglass Clip
Tr
ad
e
Co
py
Description
Jose Cuervo Especial Gold Tequila 1140 mL
Sourz Apple Liquor 750 mL
Old Speckled Hen 4 x 500 mL
Angus The Bull Cabernet Sauvignon 750 mL
Alize Bleu Liquor 750 mL
Mott's Clamato Caesar Original 12 Pk-B
Mott's Clamato Caesar Extra Spicy 12 Pk-B
Golden Kaan Merlot 750 mL
Lulu B Pinot Noir VdP 750 mL
Yankee Jim Ice 6 x 355 mL
Lakeport Brava 6 x 341 mL
O
Value Add available from Supplier’s Representative
LCBO#
451187
477836
508333
563601
600981
602615
603530
627257
627513
649988
669010
676148
690156
y
Continued
111
AIR MILES® Reward Miles
112
Support Programs
nl
y
BAM
10
6
10
3
7
5
4
8
6
3
8
8
8
10
1
8
20
5
10
10
10
12
4
6
10
4
10
8
5
1
5
15
15
5
6
5
4
15
4
6
4
O
Co
py
Description
Seagrams Five Star 1140 mL
Fontana Di Papa Colli Albani 1000 mL
Alberta Premium 750 mL
Angels Gate Chardonnay VQA 750 mL
Black Velvet (P.E.T) 375 mL
Lamb's Palm Breeze 750 mL
Vodka Mudshake - French Vanilla 4 x 270 mL
Lamb's White Rum 750 mL
Paarl Brandy 5 Star 750 mL
Wyborowa Vodka 750 mL
D'Eaubonne VSOP Napoleon Brandy 1140 mL
Staropramen 500 mL
Hennessy VS Cognac 750 mL
Appleton Special Gold Rum 750 mL
Dewar's White Label 1140 mL
Stock 84 VSOP Brandy 1140 mL
Grand Macnish 1140 mL
Santa Rita 120 Sauvignon Blanc 750 mL
Long Flat Cabernet/Merlot Carton 1000 mL
Canada Gold Whisky (P.E.T) 1140 mL
Ciao Sangiovese Organic Carton 1000 mL
Stolichnaya Blueberi Vodka 750 mL
Calvet Saint Emilion 750 mL
Calvet Medoc 750 mL
Sleeman Original Draught 473 mL
Two Oceans Chardonnay 750 mL
Alberta Pure Vodka (P.E.T) 1750 mL
Jaffelin Bourgogne Aligote 750 mL
Antinori Toscana Igt 750 mL
Dan Aykroyd Chardonnay VQA 750 mL
Fresita 750 mL
Lamb's Palm Breeze (P.E.T) 1750 mL
Small Cask Brandy (P.E.T) 375 mL
Deinhard Riesling Dry 750 mL
Chateau Des Charmes Riesling VQA 750 mL
Tr
ad
e
LCBO #
257
307
471
711
984
1818
1990
2089
2766
4606
5009
5173
5363
6320
6668
8219
8284
8904
11148
12476
13839
15040
23606
24802
26229
29090
31427
31898
38208
39677
43570
45898
53082
53868
53876
53934
56697
57893
59535
60004
61499
Shelf Extender
Comm. Extender
EA
Shelf Extender
Shelf Extender
Continued
y
Support Programs
nl
BAM
12
4
4
6
5
4
1
5
4
5
4
4
7
6
4
4
4
8
7
4
10
6
2
8
10
2
15
10
4
5
5
4
4
5
1
3
10
6
5
4
4
O
Co
py
Description
X-Rated Fusion Liquor 750 mL
Eastdell Estates Pinot Grigio VQA 750 mL
Leffe Brune 6 x 330 mL
Latour Pinot Noir 750 mL
Montecillo Blanco 750 mL
Castillo De Monseran Garnacha 750 mL
Carlsberg Beer 500 mL-C
Dan Aykroyd Cabernet Shiraz VQA 750 mL
Chateau Des Charmes Estate Chardonnay VQA 750 mL
Almaden California Classic White 1500 ml
Mill Street Original Organic Lager 6 x 341 mL
Hillebrand Artist Series Riesling VQA 750 mL
Alberta Pure Vodka PET 750 mL
Girls Night Out Merlot Chard Rose VQA 750 mL
Peller Estates French Cross Malbec Cabernet 1000 mL
Concha Y Toro Casillero Del Diablo Malbec 750 mL
Palatine Hills Gewurztraminer VQA 750 mL
Canadian Club PET 750 mL
Nederburg Paarl Cabernet Sauvignon 750 mL
Reif Riesling VQA 750 mL
Bacardi Black 1140 mL
Uv Pink Lemonade Vodka 750 mL
Innis & Gunn Blonde 330 mL
Dos Equis Amber 6 x 355 mL
El Dorado Demerara 5 Year Old Rum 1140 mL
Mikearita Cocktail 355 mL
Russian Prince (P.E.T) 1750 mL
Canadian Club Classic 750 mL
Taste Of Belgium 6 x 330 mL
Latour Ardeche Chardonnay 750 mL
XOXO Pinot Grigio/Chardonnay 1500 mL
Ogier Cotes Du Ventoux Rose 750 mL
Graham Beck Chardonnay-Viognier 750 mL
Lindemans Bin 65 Chardonnay 750 mL
Amsterdam Blonde 473 mL
Kittling Ridge Kingsgate Port 750 mL
Sauza Hornitos Reposado Tequila 750 mL
Prospect Winery Merlot Cabernet VQA Haynes Bn 750 mL
Cusumano Syrah 750 mL
Zonin Sauvignon Blanc Doc 750 mL
Zonin Chianti Docg 750 mL
Tr
ad
e
LCBO #
65177
65367
68049
69914
72058
73395
73809
74062
81653
83782
84210
88377
88799
89862
91785
94060
101493
103341
111526
111799
112441
116046
118687
119735
120386
123257
125914
126466
127092
132498
132506
134916
140608
142117
142356
142513
143040
145144
145490
146936
146944
Shelf Extender
EA, BAM
Shelf Extender
EA
Comm. Extender
Shelf Extender
EA, BAM
Shelf Extender
Shelf Extender
Shelf Extender
Discovery Ext.
Shelf Extender
113
Continued
114
Support Programs
Shelf Extender
nl
y
BAM
1
5
4
4
5
4
1
5
6
5
5
5
6
6
7
15
1
5
5
5
8
10
5
6
4
10
10
3
4
6
1
4
4
6
15
8
4
8
3
15
15
Co
py
O
Description
Rickard's Original White 473 mL
Chateau Saint-Germain 750 mL
Caramilk Cream Cooler 4 x 270 mL
Domaine Jean Bousquet Malbec 750 mL
Bolivar Coffee Liqueur 750 mL
Mike's Hard Lime 4 x 330 mL
Victoria Bitter (Vb) 500 mL
Open Sauvignon Blanc VQA 750 mL
Sapporo 4 x 500 mL
Marie Brizard Triple Sec 750 mL
Marie Brizard Creme De Banane 750 mL
Marie Brizard Blue Curacao 750 mL
Glayva 375 mL
Glenfiddich Single Malt 12 Year Old 375 mL
Santa Rita Reserva Cabernet Sauvignon 750 mL
Robert Mondavi Woodbridge Cabernet Sauvignon 1500 mL
Okocim Beer 500 mL
Peller Estates French Cross Chardonnay 1500 mL
Taylor Fladgate First Estate Port 750 mL
Chapoutier Cotes Du Rhone Villages 750 mL
Canadian Club Reserve 750 mL
Errazuriz Max Reserva Cabernet Sauvignon 750 mL
Iceberg Vodka P.E.T 375 mL
Centennial 10 Year Old Limited Edition Rye 750 mL
Pilsner Urquell 6 x 330 mL
Bombay Sapphire London Dry 1140 mL
Vina Tarapaca Sauvignon Blanc 750 mL
Masi Serego Alighieri Rosso Veronese 750 mL
Okocim Strong Beer 500 mL
Mike's Hard Cranberry Lemonade 4 x 330 mL
J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 mL
Deinhard Pinot Grigio 750 mL
Polar Ice Vodka (P.E.T) 1750 mL
Folonari Valpolicella Ripasso Classico 750 mL
Trius Chardonnay VQA 750 mL
Captain Morgan Spiced Rum 750 mL
Robert's Rock Chenin Blanc/Chardonnay 750 mL
Chopin Potato Vodka 750 mL
Tr
ad
e
LCBO #
149864
152587
157859
160952
161950
166033
174797
178681
191296
195339
195362
195370
201269
252312
253872
258509
282368
297101
309401
321539
331504
335174
385286
387209
388900
400754
404723
414185
428334
447326
449736
449819
472555
473595
477885
481838
497248
500512
501304
501544
521963
Hero
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Continued
y
Support Programs
nl
BAM
4
3
3
25
15
4
4
6
5
3
1
4
4
10
8
5
5
7
3
8
4
4
3
4
15
5
6
4
O
Co
py
Description
Jackson-Triggs Prop Rsv Gewurztraminer VQA 750 mL
J. Bouchon Sauvignon Blanc 750 mL
Kittling Ridge White Zinfandel/Vidal 750 mL
Glenrothes Vintage Single Malt 750 mL
Black Oak Nut Brown Ale 6 x 341 mL
Black Oak Pale Ale 6 x 341 mL
Forty Creek Barrel Select 750 mL
Deakin Estate Sauvignon Blanc 750 mL
Dunavar Pinot Blanc 750 mL
Erdinger Dunkel Weissbier 500 mL
Peller Estates Family Series Dry Riesling VQA 750 mL
Bottega Petalo Moscato 750 mL
Forty Creek Barrel Select Whisky 1140 mL
Fat Bastard Sauvignon Blanc Vdp 750 mL
Mcwilliams Hanwood Estate Shiraz 750 mL
Sleeman Original Draught 6 x 341 mL
La Puerta Shiraz 750 mL
Dos Equis Lager 6 x 355 mL
French Rabbit Merlot Carton 1000 mL
French Rabbit Chardonnay Carton 1000 mL
Yvon Mau Shiraz Vdp 750 mL
Labet Cotes Du Rhone Rouge Aoc 750 mL
Tia Maria 750 mL
Obikwa Cabernet Sauvignon 750 mL
Giovello Pinot Grigio 1500 mL
Cortel Napoleon VSOP Brandy 375 mL
Tr
ad
e
LCBO #
526269
531749
534693
543694
544155
547422
547430
550715
560839
565820
574236
582817
588780
605733
605840
610659
610683
612259
614636
616540
621664
621706
621979
630657
630913
665323
669085
892315
EA
Shelf Extender
Shelf Extender
Shelf Extender
115
Bundling AIR MILES® Reward Miles
146944 Zonin Chianti Docg 750 mL
158667 Sundance Riesling 750 mL
2
693093 Miller Genuine Draft 6 x 355 mL
3
126094 Miller Genuine Draft PET 473 mL
3
904409 Molson Canadian 473 mL
3
906669 Coors Light 473 mL
4
4
Co
py
2
BBAM
Amount
Total
BBAM
nl
146936 Zonin Sauvignon Blanc Doc 750 mL
O
1
BAM
Approved
y
BBAM LCBO# Description
Option
4
12
10
10
3
3
3
3
2
2
2
2
Buy 1 of each of the 3 select Creemore Springs products and receive 3 Bonus AIR
MILES©
6445 Creemore Springs Premium Lager 473 mL
53686 Creemore Springs Traditional Pilsner 473 mL
134148 Creemore Springs Kellerbier 473 mL
Tr
ad
e
Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are
published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.
In Summary:
Option 1 - “Buy the two listed products at the same time and receive the BBAM”
Option 2 - “Buy two of the same listed product and receive the BBAM”
Option 3 - “Buy three of the same listed product and receive the BBAM”
Option 4 - “Buy two of the three listed products and receive the BBAM”
116
Necktags
128348
146282
Svedka Vodka 750 mL
Kahlua Mocha Coffee Flavoured Liquor 750
mL
Sour Puss Lemon 750 mL
Graffigna Centenario Shiraz Reserve 750 mL
Southern Comfort 1140 mL
Georges Duboeuf Beaujolias 750 mL
Marie Brizard Peppermint Schnapps 750 mL
Skyy Vokda 750 mL
Jose Cuervo Especial Gold Tequila 750 mL
Skyy Vodka 375 mL
Kahlua Coffee Liqueur 750 mL
Absolut Raspberri Vodka 750 mL
Danfield's Private Reserve Small Batch 750
mL
Kahlua Coffee Liqueur 1140 mL
Carolans Irish Cream 1140 mL
Skyy Vodka 1140 mL
McGuinness Blue Curacao 750 mL
McGuinness Cherry Whisky 750 mL
McGuinness Creme De Menthe White 750
mL
Win summer music from Bud Light
Lime & Pure Tracks
Svedka Robot Neck Tag
80747
155598
163162
164731
187732
212480
303594
410415
451161
470310
577957
602763
Tr
ad
e
604819
605790
623678
630780
631200
631390
631432
nl
57109
Great Value
Recipe
Great Value
O
31211
y
NT Approved
Purity
125369
Description
Support Programs
Finlandia Vodka 750 mL
Mommessin Export Cuvee St Pierre Rouge
1500 mL
Kahlua French Vanilla Liquor 750 mL
Mommessin Export Cuvee St Pierre Blanc
1500
Mcguinness Exotic Pomegranate Liquor 750
mL
EA, Necktag
Recipe
Recipe
Co
py
LCBO#
20362
Recipe
Accolades
Recipe Book
2009 the Vintage of the SUN
Necktag Recipe
TIFF contest necktag
New Lower Price
TIFF Contest Necktag
Recipe - Chillachino
Recipe
We Care Neck Tag
Recipe - Chillachino
Accolades
Recipe
Recipe
Recipe
117
y
Contests
Support
Program
Description
Contest Approved
91157
Steam Whistle Premium Pilsner 500
mL
EA
End Aisle/Shelf Extender: Win a Trip for two to
New York City
128348
EA, Necktag
Necktag-Contest : Win summer music from
Bud Light Lime & Pure Tracks. End Aisle/Shelf
Extender: Win summer music from Bud Light
Lime & Pure Tracks.
143891
Peroni Nastro Azzurro 500 mL
EA
487256
Stella Artois 6 x 330 mL
EA
547646
Steam Whistle Pilsner 6 x 341 mL
EA
410415
Skyy Vokda 750 mL
O
nl
LCBO #
End Aisle/Shelf Extender: Win a Vespa
End Aisle/Shelf Extender: Win VIP Tickets to
Cirque Du Soleil in Toronto
Co
py
End Aisle/Shelf Extender: Win a trip for two to
New York City
Tr
ad
e
118
Tr
ad
e
Co
py
y
nl
O
y
The Summer 2010 issue of FOOD & DRINK was distributed in stores June 30, 2010. Co
py
O
nl
Features:
• Enjoy the fresh tastes of an al fresco menu in the great outdoors
• Beat the summer heat with five ice-cold cocktails
• Indulge in Ontario’s short-lived berry season with exquisite sweet and savoury
recipes.
• Savour the sizzling tastes of Argentine-style slow grills served along with their renowned wines
• Cold make-ahead dishes taste great and keep your entertaining fuss-free.
This issue should be merchandised prominently in the magazine stands. The stands
should be positioned in the selling area of the store. If your store does not have a stand,
please display FOOD & DRINK at all checkouts, customer service and the Info centre.
Once your supply has been depleted, please store the stand until the next issue arrives in
store. Do not use the stand to display other materials.
Tr
ad
e
To request additional copies once your original supply has run out, please email wayne.
[email protected]. Your email should include the following information:
Store # and contact name
# of additional copies and why
English or French edition
We will distribute the magazines equitably among all store who request overs 10 days
after original distribution. As supply is limited, please understand that stores may not
receive the quantity requested.
Watch for the Autumn 2010 issue of FOOD & DRINK, which will be in stores on
Wednesday, September 8th.
120
Tr
ad
e
Co
py
O
nl
y
D isplay Table
M erchandising
G uidel ines
Merchandising Display Tables
y
Program Overview
nl
The display guidelines contained in this booklet provide direction on merchandising
Nesting and Promo Tables effectively for each Promotional Turn.
O
Nesting and Promo Table displays provide additional opportunities for incremental sales
and are major components of the store environment and shopping experience.
Participating Stores*
Co
py
1, 10, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 198, 200, 212, 226, 249, 252, 253, 265, 329, 334, 340,
344, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 495, 511, 522, 523, 525, 536,
542, 544, 545, 555, 556, 573, 575, 579, 590, 601, 617, 619, 623, 624, 631, 632, 703, 771
*Not all stores participate in all programs.
Visual Merchandising Team
Tr
ad
e
If you have any questions, please contact your store’s Regional Visual Merchandiser or
Julia Coates at 416.864.6746.
122
Merchandising Display Table Guidelines
y
Display Table Themes
Product Orders
Co
py
O
nl
• The new Nesting Table Map on page 127 is used for all of the Nesting Table
layouts.
• The products have been selected by Category Management and arranged by
Visual Merchandising according to the “like-with-like” and “colour/size/
type” principles to accomplish a balanced, easy-to-shop display.
• Please merchandise the tables according to the themes provided.
• These themes have been selected to integrate with the Promotional Theme and
to maximize sales potential.
Tr
ad
e
• For each Nesting Table, please order two or three cases of each of the 12-18
participating products.
• For each Promo Table, please order two or three cases of each of the six to
eight participating products.
• The Store Manager may modify product selections, based on customer buying
patterns and demographics but alternative products should match the theme.
Example of Nesting Table
123
Merchandising Display Table
Guidelines
Product Placement
Co
py
O
nl
• Avoid spreading products over the entire table.
Too many facings of the same product will make
the display seem cluttered, dulling the impact of the
products being promoted.
• By following the basic principle of ‘like product with
like product’, you will accomplish a themed, fully
stocked and customer-friendly fixture.
• Remember to consider the colour, size and type when
building your display.
• Placing complementary colours next to each other also
enhances the look of the display. Items on the Display
Tables should not ‘compete’ with each other.
y
Continued
Example of
colour, size, type
Example of
“like with like”
Nesting Table Baskets
Tr
ad
e
• All nesting tables must have a basket on each corner
of the table. Select one product to merchandise in each
basket complementing the theme. Sign the product
with metal sign holders and black sign inserts.
• Each medium sized basket holds two cases of 750 mL
product or one case of 1000 mL /1500 mL product.
124
Example of
basket with sign
Market Place Fixtures
Merchandising
Market Place (Centre Area)
nl
329
y
Market Place Fixture Participating Stores
Market Place
(Store 329)
Tr
ad
e
Co
py
O
Please use this premium selling space to highlight products
that are from the “We’ve Got Your Beer” promotion. These
products may be chosen at your discretion, but be sure to
feature themed products on these fixtures. Please choose 12 to
24 brands per fixture.
125
Nesting Table Fixtures
Product Theme Location
2xV
V
N1
N2
N2
N2
N2
126
N1
N1
N1
V
V
V
N2
N3
N1
N1 x 2
N1
N1
N1
N2
N2
N3
N3
N1
N1
N1
N1
N1
N1
N2
N2
N2
V
V
V
V
V
V
V
N2
N1
N1
N1
N1
N1
N1 x2
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
y
VINTAGES
Essentials
VINTAGES
Beer Sample
Packs
go Local
Beer Signles
N1
Co
py
V
Tr
ad
e
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
N1
VINTAGES
Essentials
VINTAGES
Beer Sample
Packs
N3
Store #
417
432
438
445
495
511
522
523
525
536
542
544
545
555
556
573
575
579
590
601
617
619
623
624
631
632
703
771
nl
N2
Nesting Table Theme
O
N1
N1 x 2
N1
go Local
Store #
1
10
15
21
22
31
35
38
40
57
115
149
164
171
185
187
198
200
212
226
249
252
253
265
329
334
340
344
346
355
360
361
367
371
373
378
388
390
393
412
416
Beer Signles
Nesting Table Theme
N2
N3
N2
N3
V
V
V
V
V
V
N2
N2
V
• Refer to Store Floor Plan for
table location.
• Stores will receive a sign for specific
themes. It is the Manager’s discretion
to choose which themed tables to
build.
• Choose twelve to sixteen products
from the Promo Table themes.
V
R
3 Facings
N
A
B
Ba
et
sk e
as
1C
C
C
3 Facings
3 Facings
D
3 Facings
D
3 Facings
FRONT OF STORE
B
3 Facings
3 Facings
SOFT
DRESSING
E
3 Facings
E
3 Facings
3 Facings
G
F
Ba
et
sk e
as
1C
Q
3 Facings
G
et
sk e
as
1C
Ba
M
3 Facings
A
3 Facings
L
3 Facings
K
3 Facings
SIGNAGE
J
3 Facings
L
3 Facings
K
3 Facings
3 Facings
3 Facings
I
3 Facings
Co
py
H
3 Facings
J
3 Facings
M
1
P
y
nl
et
se
Ca
sk
Ba
O
F
I
3 Facings
3 Facings
3 Facings
H
3 Facings
Tr
ad
e
Nesting Table Map
This map is used for all of the Nesting Table layouts
3 Facings
N
O
127
Nesting Table Theme: N1 & N4
y
A Nesting Table with with a selection of Beer Singles
O
nl
• There should be 12-18 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be
ordered.
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL
product.
• Cross merchandise existing Year Round bottle boxes on the table.
Tr
ad
e
Co
py
Location LCBO# Description
A
676635 Caledonian 80/B
53686 Creemore Springs Traditional Pilsner
C
183137 Hockley Black & Tan
D
76190 Zelta Premium Lager
E
143891 Peroni Nastro Azzurro
F
676775 Lech Beer
G
91157 Steam Whistle Premium Pilsner
H
12047 Newcastle Brown Ale
I
676379 Innis & Gunn Oak Aged Beer
J
366070 Schneider Weisse
K
118091 Lancaster Bomber Ale
L
26971 Duchy Originals Organic Ale
M
106435 Fuller's Extra Special Bitter
N
572313 Asahi Super Dry
Baskets
O
689190 Blanche De Chambly
P
148007 Czechvar Premium Lager
Q
118505 Banks Beer
R
402230 Erdinger Weissbier
Recommended Alternate Products
186544 Stonewall Light
141242 Keller Premium Lager
128
Format
500 mL
473 mL
473 mL
500 mL
500 mL
500 mL
500 mL
500 mL
330 mL
500 mL
500 mL
500 mL
500 mL
500 mL
750 mL
500 mL
355 mL
500 mL
275 mL
500 mL
PLEASE NOTE:
The Nesting Table Map on page 127 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual
Merchandising according to the “like-with-like” and “colour/size/type” principles to
accomplish a balanced, easy-to-shop display.
A Nesting Table with with a selection of go Local Ontario VQA Wines
y
Nesting Table Theme: N2
O
nl
• There should be 12-18 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should be
ordered.
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of 750 mL
product.
Tr
ad
e
Co
py
Location LCBO# Description
A
326413 Pelee Island Pinot Grigio VQA
B
89821 Girls Night Out Chardonnay VQA
C
594275 Pelee Island Monarch Vidal VQA
D
141523 Malivoire Red VQA
E
270926 Henry Of Pelham Baco Noir VQA
F
295006 Cave Spring Dry Rose VQA
G
4051
Henry Of Pelham Cuvee Catherine Brut Rose VQA
H
433714 Pelee Island Cabernet Franc VQA
I
6395
20 Bees Cabernet Merlot VQA
J
79400 Pelee Island Baco Noir VQA
K
126144 Sibling Rivalry White VQA
L
58438 Jackson-Triggs Prop Rsv Sauv Blanc VQA
M
63826 Wayne Gretzky Chardonnay Unoaked VQA
N
83790 Inniskillin Riesling VQA
Baskets
O
134965 Open Riesling-Gewurztraminer VQA
P
58628 Peller Estates Family Series Cab/Merlot VQA
Q
74062 Dan Aykroyd Cabernet Shiraz VQA
R
107714 Angels Gate Gamay Noir VQA
Any Craft or Go-to-Market wine @ Manager's Descretion
Format
750 mL
750 mL
1500 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
1500 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
PLEASE NOTE:
The Nesting Table Map on page 127 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual
129
Nesting Table Theme: N3
y
A Nesting Table with with a selection of Beer Sampler Packs
LCBO# Description
183798 Ocb Discovery Pack 5 - Summer Edition
188102 Mill Street Seasonal Sampler 3
Format
1892 mL
2074 mL
180687 Muskoka Taster Pack (W)
177089 Cameron's Mixer 4 Pk-B
2365 mL
1364 mL
127092 Taste Of Belgium 6 Pk-B
187351 Wellington Sampler Pack
1980 mL
1892 mL
Tr
ad
e
Location
A
B
C
D
E
F
G
H
I
J
K
L
M
N
Baskets
O
P
Q
R
Co
py
O
nl
• Due to the size of the Beer Sample Packs, there should only be 10-12 different
Sample packs ordered for the Nesting Table & basket set up.
• Please merchandise the table with 1-2 facings of each pack.
• The empty product spaces below are to allow you enough room to comfortably
merchandise each Sample Packs on the table - as the Beer Sample Packs will take up
more room on the table then a single product facing.
181669 European Sampler Pack
189902 Polish Sampler Pack
187302
131490
175810
131508
Muskoka Pilsner Light (W)
Muskoka Cream Ale (W)
Muskoka Premium Lager (W)
Muskoka Dark Ale (W)
3000 mL
1500 mL
473 mL
473 mL
473 mL
473 mL
PLEASE NOTE:
The new Nesting Table Map on page 127 is used for all of the Nesting Table Layouts. The products have been selected by Category Management and arranged by Visual
130
Nesting Table Theme
Vintages – July 24th Release
y
Nesting Table of Vintages Wines
Location LCBO#
Description
O
nl
• There should be 12-18 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should
be ordered
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of
750 mL product.
Format
74542
05 La Colomina Roussillon (Ch. La Casenove)
750 mL
B
178392
Ch. De Pena Fut De Chene Cotes-Du-Roussillon Villa
750 mL
Co
py
A
C
71423
09 Sabine Rose (Bieler Pere & Fils)
750 mL
D
175190
07 Minervois (Domaine Lou Moural)
750 mL
E
175216
Chateau De Serame Corbieres
750 mL
F
177584
09 Syrah Les Epices Vp D'oc (Domaine Les Yeus
750 mL
G
653725
07 Les Piliers Cabernet Sauvignon Vpdg (Gassi
750 mL
H
177675
Luc Pirlet - Les Barriques Viognier 2008
750 mL
I
177691
07 Faugeres 1er Cuvee (Ch. Haut Lignere)
750 mL
J
178400
Saint Chinian Esperanto
750 mL
175752
09 Chard Jip Jip Rocks Padthaway (C & E Bryso
750 mL
L
138305
V) Citrine Chardonnay Mclaren Vale (Gemtree)
750 mL
M
167015
09 Sauvignon Blanc (Ferngrove Vineyards Estat
750 mL
N
651349
V)Chardonnay Terra Barossa Eden(Thorn Clarke)
750 mL
O
167007
07 Pillar Box White (Henrys Drive Vignerons)
750 mL
P
941922
Hollick Bond Road Chardonnay
750 mL
Q
942953
D'arenberg The Dry Dam Riesling
750 mL
R
656264
V) Tillys Vnyrd Sem Chard Sb(Negociant)
750 mL
Tr
ad
e
K
Baskets
681247
Flat Rock Cellars Chardonnay
750 mL
24091
07 Shotfire Quartage Barossa (Thorn Clarke)
750 mL
128629
07 Cab Sauv Luigi Bosca Maipu (Leoncio Arizu)
750 mL
177519
Roches Noire St Chinian
750 mL
131
Nesting Table Theme
Vintages –August 7th Release
y
Nesting Table of Vintages Wines
Location LCBO#
Description
O
nl
• There should be 12-18 different products ordered for the table & basket set up. • To merchandise the table properly, 2-3 cases of each product shown should
be ordered
• Each basket will hold 1 case of 1000 mL/1500 mL product or 2 cases of
750 mL product.
Format
180224
Natum Organic Montepulciano D'abruzzo Doc
750 mL
B
180307
Minini Primitivo Manduria Doc 2008
750 mL
C
180281
D
106302
E
180232
F
180299
G
650960
H
72272
I
168278
J
178152
Co
py
A
Minini Nero D'avola Sicilia Igt 2008
750 mL
Aglianico Del Vulture Doc 2007
750 mL
Salice Salentino Doc
750 mL
Villassunta Cannonau Di Sardegna Doc
750 mL
07 Cairanne Payre Blanche C.D.V. (Perrin)
750 mL
08 Ricossa Moscato D'asti Docg (Mgm)
750 mL
09 Rosato Conde De Valdemar (Bodegas Valdemar
750 mL
07 Saint Bris Domaine St. Claire (Borcard)
750 mL
164012
08sauv Blanc Wildrock Infamous Goose Marlb(Ko
750 mL
L
246579
(V)Chard Musque Vqa Niagara (Cave Spring)
750 mL
M
175588
Brut Rose Methode Cap Classique (Graham Beck
750 mL
N
163956
08 Chard Pr. Bin Unoaked Hawkes Bay (Villa Ma
750 mL
O
177840
09 Cab Rose Beal Vyd (Peninsula Ridge)
750 mL
P
32060
V)Sauv Blanc Limited Selection Leyda (Montes)
750 mL
Q
187294
07 Sparkling ( Mike Weir Wine Inc)
750 mL
R
108092
06 Semillon Barossa Valley Organic (Loan Wine
750 mL
Tr
ad
e
K
Baskets
132
185462
09 Fresh White (Southbrook Vineyards)
750 mL
124883
Clos Du Bois Merlot
750 mL
71662
07 Sauvignon Blanc Estate(Cave Spring Cellar)
750 mL
23226
01 Copertino Rosso D.O.C. (Apollonio)
750 mL
Promo Table Fixtures
Promo Table Themes
Fruit Flavoured Beers
2 x P2
P2
P3
O
P2
P2
P2
P2
Ciders
nl
Ontario Craft Beers
P3
P3
P3
P3
Co
py
Rose Wines
P1
2 x P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
P1
Tr
ad
e
Store #
10
21
22
57
115
187
252
253
265
334
346
355
378
412
445
523
545
590
617
619
624
631
632
703
y
Product Theme Location
P4
P4
P4
P2
P2
P3
P3
P4
P4
P2
P3
P4
P2
P3
P4
P2
P3
P4
P2
P2
P2
P2
P2
P3
P3
P3
P3
P4
P4
• Refer to Store Floor Plan for table location.
• Stores will receive a sign for specific themes. It is the Manager’s discretion to choose
which themed tables to build.
• Choose twelve to sixteen products from the Promo Table themes.
133
Promo Table Themes
3 Facings
H
SIGNAGE
3 Facings
A
3 Facings
3 Facings
D
3 Facings
Co
py
3 Facings
E
nl
F
• The new Promo Table Map is used for
all of the Table Layouts. The products
have been selected by Category
Management and arranged by Visual
Merchandising according to the “likewith-like” and “colour/size/type”
principles to accomplish a balanced,
easy-to-shop display.
• There should be 6 - 8 different products
ordered for the table set up.
• To merchandise the table properly,
2 - 3 cases of each product should be
ordered, allowing for 3 - 8 facings of
each product.
O
G
y
Promotional Table Location Map
B
3 Facings
C
3 Facings
Tr
ad
e
FRONT OF STORE
134
Promo Table Themes
y
P1: Summer Rosés Wines
O
nl
• Merchandise two or three cases of six to eight products of the following participating
products.
• Continue to wrap 1/3 of each product facing on the table with the Rosé wrap components
that will be sent to participating stores.
LCBO#
79384
622134
150237
170266
146043
152511
154424
143106
Descritpion
Barefoot Cellars White Zinfandel
La Vieille Ferme Côtes du Ventoux Rosé
Folonari Pink Pinot Grigio
Santa Rita 120 Series Rosé Cabernet Sauvignon
Misterio Rose Malbec-Shiraz
Passion of Portugal
La Casona Rosé
Argento Malbec Rosé
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
Co
py
Location
A
B
C
D
E
F
G
H
Tr
ad
e
P2: Ontario Craft Beers
• Merchandise two or three cases of six to eight products of the following participating
products.
Location
LCBO#
Description
A
92338
Nickel Brook Organic Lager
B
169334
Lugtread Lagered Ale 4 Pk-B
C
175356
Dead Elephant Ale
D
27623
Mill Street Stock Ale 6 Pk-B
E
184739
Niagara's Best Lager
F
90753
Antigravity Light Ale 6 Pk-B (W)
G
65029
Trailhead Lager
H
615252
Muskoka Hefe-Weisbier 6 Pk-B
911388
King Brewery Pilsner 6 Pk-B
Format
473 mL
2400 mL
500 mL
2046 mL
2046 mL
2130 mL
473 mL
2046 mL
2046 mL
135
Promo Table Themes
y
P3: Fruit Flavoured Beers
P4: Ciders
Format
375 mL
250 mL
375 mL
2046 mL
473 mL
650 mL
473 mL
1500 mL
O
Co
py
Location
LCBO#
Description
A
602888
Mort Subite Framboise Lambic
B
698548
Fruli Strawberry Beer
C
69591
Mort Subite Kriek Lambic
D
156208
Red Baron Lime 6 Pk-B
E
186783
Mill Street Lemon Tea Beer
F
615633
Great Lakes Orange Peel Ale
G
142349
Klb Raspberry Wheat Ale
H
182501
Grolsch Lemon
622670
Nickel Brook Green Apple Pilsener
nl
• Merchandise two or three cases of six to eight products of the following
341 mL
Tr
ad
e
• Merchandise two or three cases of six to eight products of the following
Location
LCBO#
Description
A
174573
Sir Perry Berry
B
174599
Growers Blueberry Cider
C
173039
William Premium Cider
D
99002
Bulmers Original Cider
E
130815
Stowford Press English Export Cider
F
612804
Waupoos Premium Cider 4 Pk-B (W)
G
699389
Magners Original Irish Cider
H
146043
Peeler Premium Light Cider
560532
Strongbow Cider
123232
Strongbow Cider 6-Pk
136
Format
500 mL
2046 mL
473 mL
568 mL
500 mL
1364 mL
500 mL
1364 mL
500 mL
6 x 330 mL
Tr
ad
e
Store #1
Co
py
O
nl
y
Store Floor Plans
FG
Store #15
V
P4
P1
P2
Store #21
P3
P1
Store #22
137
nl
y
Store Floor Plans
O
V
FG
Co
py
FG
Store #31
Store #35
Tr
ad
e
FG
Store #40
Store #38
138
Store Floor Plans
nl
y
Continued
P3
P2
P1
Co
py
O
V
N1
Store #115
Tr
ad
e
Store #57
N2
FG
FG
Store #149
Store #164
139
Store Floor Plans
Co
py
O
nl
y
Continued
FG
FG
Store #185
Store #171
WINE
Tr
ad
e
VINTAGES
FG
D1
V
M1
D2
M2
VQA
D3
VQA
HERO
CHECKOUT
F+D
CUSTOMER
SERVICE
GIFTS
TASTING BAR
CE
EN
OFFICE
Store #187
140
AN
TR
Store #191
Store Floor Plans
y
Continued
Co
py
O
BEER COLD ROOM
nl
Hero Display
FG
VINTAGES
Store #198
Tr
ad
e
Store #200
FG
FG
Store #212
Store #226
141
Store Floor Plans
Continued
WINE
BEST OF ONTARIO
VINTAGES
VINTAGES
NESTING
y
CE
AN
TR
EN
TASTING
BAR
D1
N1
P2
P1
D2
M2
FG
D3
HERO
P3
O
N2
CHECK OUT
N3
OFFICE
N4
nl
M1
FG
Hero Display
TASTING BAR
CUSTOMER
SERVICE
GIFTS
Co
py
CHECKOUT
ENTRANCE
Store #252
Gift Centre
Store #253
FG
FG
Tr
ad
e
FG
FG
Store #265
142
Store #329
Store Floor Plans
Co
py
O
nl
y
Continued
Store #334
Store #340
Tr
ad
e
Store 340
FG
Store #355
Store #346
143
Store Floor Plans
FG
Co
py
O
FG
nl
y
Continued
Tr
ad
e
Store #360
Store #367
144
A
VQ
A
VQ
F&D
Store #361
V
FG
Store #371
Store Floor Plans
Co
py
O
nl
y
Continued
FG
Store #378
Tr
ad
e
Store #373
FG
FG
Store #388
N1
Store #390
145
Store Floor Plans
Co
py
O
nl
N2
y
Continued
N1
FG
N1
Gift Centre
Store #412
Tr
ad
e
Store #393
FG
V
N1
Store #416
146
N1
FG
Store #417
Store Floor Plans
nl
y
Continued
Co
py
O
V
N1
FG
FG
Store #438
Tr
ad
e
Store #432
v
N1
N3
v
N2
Store #445
Store #495
147
Store Floor Plans
y
Continued
FG
Ne
sti
le 3
g Tab
EN
TRA
4
nl
Co
py
Tr
ad
e
Store #522
Tab
FG
P1
Nesting Table 2
Nesting Table 1
N1
ng
le
O
Nestin
CUSTOMER
SERVICE
NC
E
Store #523
V
N1
N1
FG
Store #525
148
FG
Store #536
Store Floor Plans
FG
N1
Tr
ad
e
Store #542
Co
py
V
O
nl
y
Continued
FG
FG
Store #544
FG
Store #545
Store #555
149
Store Floor Plans
V
CUSTOMER
SERVICE
HERO DISPLAY
N1
ENTRANCE
N1
FG
Co
py
CHECK OUT
O
Gift Centre
OFFICE
Store 568
nl
VINTAGES
y
Continued
Store #568
N1
Tr
ad
e
Store #556
FG
N1
FG
FG
FG
Store #573
150
Store #575
Store Floor Plans
FG
O
Co
py
N2
N1
N1
nl
y
Continued
Store #601
Tr
ad
e
Store #590
VINTAGES
N1
P1
TASTING
BAR
FG
N1
FG
CUSTOMER
SERVICE
ENTRANCE
Store #617
Store #623
151
Store Floor Plans
nl
y
Continued
N2
P3
O
P1
P2
MIX DRINK
MIX DRINK
TASTING BAR
Co
py
N1
F&D
CHECK OUT
HERO DISPLAY
CUSTOMER
SERVICE
OFFICE
ENTRANCE
Store 631
Tr
ad
e
Store #624
EN
TR
AN
CE
P2
P1
P3
N1
OFFICE
P4
FG
Store #632
152

We`ve Got Your Beer - Doing Business with LCBO

Transcription

Similar documents

FREE SAVE on BEER CAN KOOZIE

With 36 beer tap handles, we at iron pig alehouse keep a variety of

Hop Stoopid POS Sell Sheet

Oktoberfest - Camp Richardson

Sometimes marketers get caught up in the creative process and

Hops With Pops - New York Beer Project

Octoberfest Sell Sheet

Take Part In The largest beer Festivals In Maryland

Beer Stein Order Form

Live Music by The John Romagnoli Steel Drum Band