marketing tip - Creativedge Marketing

WINTER
VOLUME 20
2010
Marketing
YOUR SOURCE FOR USEFUL
CREATIVE IDEAS AND OTHER STUFF
tips
Stand Out and Get Noticed!
MARKETING TIP
O F
THE
MONTH
How to Keep Your
Customers for Life
– By Arnold Sanow
• Use your customers’ services and buy
their products. If you want to increase
loyalty, there is no better way.
•. Send thank-you cards. Make sure they
are handwritten and sent promptly.
Peter Drucker attributed much of his
success to the fact that he sent out
12 thank-you cards every day.
• Return phone calls promptly. Since so
many people don’t return calls, you
automatically look good when you do.
•. Do what you say you are going to do.
• Do things when you say you’re going to
do them.
• Underpromise and overdeliver.
• Be credible. If you can’t establish that
trust right away, customers may start to
look at your competitors.
• Be accessible. Make sure you are
available and willing to help customers
whenever there is a problem. Your business
should be open to meet the convenience
of your customers and not only for your
convenience.
Hi Everyone,
with your target market.
Since Kathy is busy on traveling the speaking circuit, I
thought I would take a minute to drop you a note as the
“Spring Cleaning” season is right around the corner. Now
I assume you all think I am talking about the chore list
at home including the garage, basement, and maybe even
planning some new landscaping for the yard. Well, you’re
wrong!
You must be utilizing all the tools
necessary to get your message out
on a regular basis so that your
clients know who to call when
a need arises. You are the expert
in your field. They need to know
that.
Let’s look at this opportunity as a second chance to
establish and expedite your New Year’s resolution with
regard to revitalizing your work efforts to combat this
economic storm. It’s like anything else. Not to harp on
time management, but if there is time to make social
plans, make tee times and attend social events, there’s
definitely time to get your marketing efforts back on track
and still set a course for this year.
Sounds great Mike, where do I start ?
That’s where we come in!
By the time you receive this newsletter, the first quarter
of 2010 is already on the books. We have only nine
more months to make it happen. So what are you doing
different this year than in the past. Remember, hope is
not a strategy!
Know your customers. Give them each a call to check in
and see how you can be of assistance. Let them know you
have their back and are ready to help when needed.
Marketing and marketing expense are unique subjects that
we all go back and forth on. You tried something once
and it didn’t work so you gave up. Years ago there was less
competition and the phones always rang. You put in ad in
the Yellow Pages once a year and were done. That’s not the
way it is anymore.
Your marketing machine must be hitting on all eight
cylinders. We can help, it’s what we do ! A great start
would be to review our “Ready2Go’ Client Contact
Program. There are multiple options to allow you to
communicate with your customers on a monthly, weekly
and even daily basis if you wish.
Imagine, through monthly contact, you continue to build
a loyal, trusting customer base that will not only use you
on a regular basis, but will refer you to their friends and
business contacts. All this for less than a dollar a month
per customer! and here is the beauty of it - IT’S DONE
FOR YOU. IT DOESN’T GET ANY EASIER THAN
THAT.
This program is a great starting point to formulate your
Marketing plan. You’ll will notice that we have DONEFOR-YOU Newsletter, Postcards, E-Mail Marketing, as
well as a full A-Z Social Networking Package. We set-up
and maintain Facebook, Linked-In & Twitter which
incidentally will be where a lot of your younger customers
will be now and in the near future.
I can’t tell you the number of times I call on potential
clients and the response is the same. Things are really bad
right now. We have no money to market. We tried it once
and saw no results. We will just wait it out till things get
better…
Don’t wait. Let us help you get started on your path
to a successful 2010. See the enclosed flyer for more
information.
Diversity = Profits
Make it a Great Day !
You must not give up. Don’t do what everyone else is
doing. The bailouts are over. Now is the time to re-focus
on new strategies. Dare to do something different. Make
sure your database is updated and you are communicating
Mike Sjostrom
Remember, an idea is just an idea without action.
VISIT OUR WEBSITES– CREATIVEDGEMARKETING.COM • READY2GOCONTACT.COM
How many writing mistakes can you find?
Can you find all of the mistakes in the
paragraph below?
Note: We’re not trying to trick you.
Every error below is a common mistake
by businesspeople every day.
GINO’S
Corner
http://www.pbpexecutivereports.com
Business writing quiz, find the mispellings
Hi Everyone !
Nothing is more embarassing than making a writing mistake. Of course, we all think
Let me tell you, it’s ruff (sorry) being an office dog. When I
first started they at least had grass for me to use when nature
called. For some reason, they have decided to add 1-2 feet of
this freezing icy white stuff outside which only allows me to
use the sidewalk or parking lot. Now I can’t even remember
what grass smells like. Guess I should of read the fine print
before signing up for this gig. I hope they decide to turn the
grass back on soon.
its funny when we spot a mispelled word in a magazine ads or on billboards. If one of
Well, here’s the good news. Thanks to you good people placing lots of promotional product orders last month, I am now
eating like a king. But here is the thing. They just upped my
quota for this month. So I need your help.
That can cost any organization money and hurt it’s profits.
I have put together some great specials for March, but came
across a really sweet deal for you that you will want to take
advantage of: THE GROCERY TOTE BAG !
Perfect for tradeshows or fundraisers stuffed with your
product information inside with plenty of imprint area on the
front for all of your contact information. I like these so much,
I ordered a sample just to keep my dog toys in. That way my
boss doesn’t have to scold me at the end of the day since I
have them scattered all over – um, I’m a dog !
Here’s the deal. NO SET-UP FEE’S (savings of $50.00) Really !
So don’t wait. The totes are only on special through the end of
March. Take advantage now, call Mike @ 440-878-0575 and
tell him Gino sent you .
your employee’s are making the the mistakes, it can be disasterous. And if you have
a typo in a memo to the boss, how do you think they will view your professionalism?
These kind of mistakes can be prevented, irregardless of the persons job title. The
people that make the mistakes can seriously effect how other’s view you’re company.
Answer on page 4.
Riddle
of The Day
The more you take, the more you leave behind.
What are they?
Client
Spotlight
Answer on page 4.
Strongsville Recreation Center
Uh-Oh, nature calls…
Gino
SPECIAL OF THE MONTH
The Grocery Tote
Reusable and Recycleable, The perfect
tote for the market. Product size is
12-3/4”w x 13-1/4”h x 8-5/8”d, Imprint
area is 4”w x 9”h. Available in over
10 colors. Price includes a 1 color /
1 location imprint.
1.99
EACH
Why do people use recreation facilities and participate in recreation programs? There are many
reasons, including exercise, family/friend socialization, playing and engaging in a particular
activity, relaxing, learning something new and feeling the serenity of the natural environment.
In summary, people come to feel good about being in a leisure setting.
Many factors are involved in making people enjoy themselves. Some factors, such as weather,
are not controllable. A sincere and helpful staff member is a factor that is controllable and a
major concern of our department.
ONLY
$
18100 Royalton Road • Strongsville, OH 44136
PH (440) 580-3260 • www.strongsville.org
NO SET-UP FEE’S
MINIMUM ORDER IS 100
Offer ends March 31, 2010
As a participant in Strongsville Recreation Department facilities, programs and services, you
are our NUMBER ONE priority. The goal of the Strongsville Parks, Recreation and Senior Services
Department staff is to ALWAYS be friendly, understanding, capable and willing to serve.
Creativedge designed Strongsville Recreation’s logo and their business cards.
Creativedge Marketing • 10750 Pearl Road, E4 • Strongsville OH 44136 • Phone: 440-878-0575 • Fax: 440-878-0784
Why People Fail A series of No B.S. Articles from Dan Kennedy
How To Get Rich In
‘Un-Rich Times’
Secrets that you will use for their benefit.
To underestimate the power of secrets and
secret powers is to ignore how humanity
has been manipulated, controlled and ruled
since its beginnings.
In the Renegade
Millionaire System, I
dispense this advice:
#1: BE the Wizard,
#2: BEWARE the
Wizard. Wizards are
very powerful, so it is
better to be one than
to be influenced by
one.
Everybody welcomes
DAN KENNEDY
the convincing Mystic. “The Millionaire Maker”
People so desperately
wish to Believe. That there is a long lost,
ancient or a revolutionary new Something:
cure, elixir, formula for easy riches or
happy relationships or better sex or
children that mind or growing 12 foot high
tomato plants; a gizmo that turns corn into
fuel or tree bark into gold doubloons; an
Answer Man, Seer, Keeper of Secrets. And
in dark times, this desire intensifies. In dark
times even kings subjugate themselves to
the Mystics – which you know if you’ve
studied history. People really don’t want
rational explanations for how you do what
you do, they prefer Believing that you
possess Mystical Powers and Magical
3
8 9
3
1
8
6
4
5
7
9 7
5
6
3
1
4 6
5
3
4
2 5
7
I’m speaking now about how you present
yourself to the world.
If you sell a particular kind of mattress, you
must present it as THE – emphasis on key
word: THE – first, best, only “magic,” based
on top secret technology invented for NASA
and Olympic athletes – that relieves all
back pain, delivers 10,000 more REMs per
night, lets cellular structure rejuvenate thus
slowing aging, helps you lose weight while
you sleep; is THE secret to eternal youth
and vitality. It must be THE GREATEST
5 7
4
3
2
In these times, you can rise to greater
heights of influence and power than at
any other time, by turning up the wattage
on your mysticism. In the dark, you glow.
Doesn’t matter if you dispense investment
advice or lawn care advice, are a dog
whisperer or a presidential candidate, or a
tax attorney or a mattress manufacturer –
now, more than ever, is the time to speak
of secret techniques and magic ingredients and unique abilities. To offer absolute
certainty in an uncertain world. To declare
unique and profound importance.
8 1
8
9
7
2
1
Sudoku
discovery in medical science of this century.
And you, as its spokesperson, must be the
Grand Mystic of Sleep Science. You need an
arsenal of Amazing Facts at your disposal.
You need practiced language and Profound
Statements. You must convincingly promise
THE Cure. For whatever ails them,
economically, emotionally, physically. To
advance your education, I strongly suggest
getting and reading the book CHARLATAN.
It reads like a novel but is non-fiction. Not
that you should be a charlatan; I presume
you deliver legitimate value in whatever
you sell or do. But that you should use the
techniques of the master-charlatans of the
ages. Nothing less will do.
When a group becomes lost and frightened
in a dark cave, the man with the only
flashlight automatically becomes their
leader. Key word: only. It’s time to
present yourself as the person with THE
ONLY flashlight.
The WHY PEOPLE FAIL articles are provided by
Dan S. Kennedy, serial entrepreneur, from-scratch
multi-millionaire, speaker, consultant, coach, author
of 13 books including the No B.S. series (www.
NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE
GIFT FROM DAN FOR YOU including a 2-Month
Free Membership in Glazer-Kennedy Insider’s Circle,
newsletters, audio CD’s and more: for information
and to register, visit: freegiftfrom.com/kjiamboi.
EASY RECIPE
CREAMY REUBEN SOUP
1/2 c. onions, chopped
1/4 c. celery, chopped
1/4 c. green pepper, chopped
2 tbsp. butter
2 tbsp. flour
1 c. beef stock
4 oz. shredded corned beef
1 c. (4 oz.) Swiss cheese, shredded
3/4 c. sauerkraut, rinsed & drained
1/4 c. butter
2 c. half & half
Instructions
Level: hard
HOW TO PLAY: Played on a grid that is nine squares high and nine squares
wide. The grid is divided into smaller boxed areas that a 3 squares high
and 3 squares wide. To complete the puzzle, you must fill in each row,
column and 3 x 3 box with the numbers 1 to 9. However, each number
can appear only once in each row. Each number can appear only once in
each column. Each number can appear only once in each 3 x 3 box. There
is only one solution. Good Luck! ANSWERS ON THE BACK COVER.
Melt butter in a heavy Dutch oven and saute chopped vegetables until
tender, about 10 minutes. Add flour and stir over medium heat for about 5
minutes. Whisk in stock. Stir until smooth and thickened. Remove from heat
and stir in corned beef, cheese and sauerkraut. Stir until cheese is melted and
all ingredients blended. Melt butter in small saucepan and stir in half & half
Gently heat until warm to hot Blend all together.
Web: www.creativedgemarketing.com • Email: [email protected]
10750 Pearl Road, E4
Strongsville, OH 44136
embarrassing
Nothing is more embarassing than making a writing mistake. Of course, we all think
it’s
misspelled
its funny when we spot a mispelled word in a magazine ads or on billboards. If one of
disastrous
employees is
your employee’s are making the the mistakes, it can be disasterous. And if you have
he/she
a typo in a memo to the boss, how do you think they will view your professionalism?
kinds
regardless
person’s
These kind of mistakes can be prevented, irregardless of the persons job title. The
who
affect
others
your
people that make the mistakes can seriously effect how other’s view you’re company.
its
That can cost any organization money and hurt it’s profits.
7
2
4
3
6
1
8
5
9
SOCIAL
NETWORKING
5
1
3
4
9
8
2
6
7
IN THIS ISSUE
3 1
9 4
7 2
2 9
8 5
6 3
1 6
4 7
5 8
Check Out Insert
Inside!
6
8
5
7
1
4
9
3
2
uGINO’S COLUMN
SPECIAL OF THE MONTH
................................................... 2
4 9
7 5
8 1
1 6
3 2
9 7
5 4
2 8
6 3
u WHY PEOPLE FAIL
Article from Dan Kennedy........ 3
2
3
6
8
4
5
7
9
1
uCREATIVE IDEAS
................................................. 4
Answers to the business writing quiz:
SUDOKU ANSWERS
8
6
9
5
7
2
3
1
4
Anwer to Riddle: Footsteps