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FINAL REPORT
NOC LITERATURY 2013
ZÁVĚREČNÁ ZPRÁVA
I.
About Literature Night
7th year of Literature Night, a literary happening organized by Czech Centres in cooperation with
European cultural institutes from the EUNIC platform and cultural departments of foreign
representations, took place on May 15, 2013 at Prague 7 where the boroughs of Letná, Holešovice and
Bubeneč meet. Contemporary European literature in Czech translation was presented by well known
actors at 18 venues. As every year, the event took place on the eve of Book World, Prague international
book fair and literary festival. The aim of Literature Night was to give the public an insight into
contemporary European literature through a series of public readings at unconventional, attractive and
usually inaccessible venues of Prague 7. In relation to Literature Night, two of there presented authors
came to Prague: the German writer Wilhelm Genazio and the Swiss writer Catalin Dorian Florescu.
Literature Night in Prague, presenting contemporary literature to the broad public, was this year a part of
the European Literature Nights project initiated by Czech Centres and co-organized by partner
organizations from Brno, Bucharest, Dublin, Lisbon, Vilnius and Wroclaw. These partners organize
Literature Night in their respective cities according to the model known by the Prague audience. Thanks
to the substantial support of the grant programme EU Culture the readings could take place also abroad
and due to the cooperation with Union of Librarians also in 8 other Czech cities (Česká Lípa, Hradec
Králové, Cheb, Kroměříž, Liberec, Kutná Hora, Tábor, Vsetín).
Literature Night is not only a series of book readings or an experience of a great actors’ performances: it
is also a synthesis of different kinds of art. Readings are often accompanied by music, street art (such as
graffiti in 2012 in Prague) or the original literary path consisting of visually adapted Jaroslav Rudiš’s text
Potichu in Letenské sady, Prague. This event interconnected Literature Night with the pioneer project
Prague City of Literature, coordinated by the City Library Prague.
The concept of Literature Night by Czech Centres has been an inspiration for other European states.
Literature Nights abroad are organized mostly by local Czech Centres, local EUNIC platforms or other
local organizations. Following the Czech pattern, encounters of literatures of small and large European
countries, authors and translators take place also for instance in Berlin, Brussels, London, Amsterdam,
Munich, Florence, St. Petersburg, Warsaw and Vienna. In Slovakia, Ukraine and Bulgaria, the readings
take place in several cities at once.
Project goals





stimulate the public’s interest in contemporary literature in an unconventional and creative way; present
the contemporary European literature recently translated to Czech
highlight the importance of multilingualism – translations and publications of books from major as well as
minor languages
actively engage urban environment into the organization of an important literary event
through the project draw the attention to the attractivity of less frequented boroughs – relationship
between cultural projects and cultural revitalization of the boroughs
throught the grant programme EU Culture diffuse the idea and the model of Literature Night into other
states (Lithuania, Poland, Portugal, Romania)
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Date of the event:
May 15, 2013, 6:00 PM – 11:00 PM
Venue:
Prague 7 - Letná
Organization team
Taťjana Langášková – coordinator of the European Literature Nights project
Jolana Součková – dramaturgy and production of Literature Night Prague, PR
Kamil Pavelka – the European Literature Nights grant
Anna Hrabáčková – publicity: printed materials, web page
Petra Jungwirthová – marketing and PR
Ondřej Kavalír – dramaturgy of the texts
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Overview:
Belgium – Wallonia –
Brussels
Jean-Philippe Toussaint: La Salle de
bain
Studio Hrdinů
Karel Dobrý
Belgium – Flanders
Erwin Mortier: Marcel
Hussite Church
Miloslav König
France
Alexis Jenni: L’Art franҫais de la
guerre
Gallery of Modern Art
AVU
Roman Zach
The Netherlands
Arthur Japin: De zwarte met het
witte hart
Studio Alta
Otakar Brousek ml.
Italy
Elena Ferrante: Giorni
dell’abbandono
Pidivadlo
Vanda Hybnerová
Lithuania
Ričardas Gavelis: Jauno žmogaus
memuarai
Divus Prager Kabarett
Jaromír Nosek
Hungary
Péter Esterházy: Harmonia caelestis
Lapidárium
David Prachař
Germany
Wilhelm Genazino: Ein Regenschirm Havas Worldwide Prague
für diesen Tag
EXPO 58
Luboš Veselý
Norway
Gaute Heivoll: Før jeg brenner ned
Studio Kostelní
Petr Vodička
Poland
Michał Witkowski: Barbara
Radziwiłłówna z JaworznaSzczakowej
Vltavská subway station
Jiří Štrébl
Portugal
Dinis Machado: O que diz Molero
ARCHIP
Pavel Kikinčuk
Austria
Thomas Glavinic: Carl Haffners Liebe
Club Avion
zum Unentschieden
Lukáš Hlavica
Romania
Gib I. Mihăescu: Rusoaica
Ouky Douky Coffee
Martin Písařík
Slovakia
Dominik Tatarka: Písačky pre
milovanú Lutéciu
Veletržní palác
Marko Igonda
Spain
Juan Marsé: Caligrafía de los suenos Bio Oko
Vojtěch Kotek
Sweden
Jonas Jonasson: Hundraåringen som National Technical
klev ut genom fönstret och försvann Museum
Jaromír Meduna
Switzerland
Catalin Dorian Florescu: Jacob
beschließt zu lieben
St. Kliment‘s Church
Filip Čapka
Great Britain
Julian Barnes: The Sense of an
Ending
Alfred ve dvoře
Ladislav Mrkvička
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Number of visitors and book sales:
max. 6:00
6:30
7:00
7:30
8:00
8:30
9:00
9:30
10:00 10:30 Total
Book
sales
Alfred ve dvoře
80
80
80
80
80
80
80
80
80
80
80
800
no
ARCHIP
100
82
132
93
34
127
97
81
53
28
30
757
6
Bio Oko
100
110
130
120
120
115
130
120
120
120
125
1210
66
Club Avion
70
57
65
58
65
68
59
62
57
60
60
611
no
Divus Prager Kabarett
Havas Worldwide
Prague EXPO 58
90
30
46
55
38
29
39
49
54
52
53
445
no
70
90
110
80
115
110
70
80
70
60
37
822
35
Hussite Church
70
34
79
72
60
64
41
52
34
33
47
516
no
St. Kliment’s Church
70
34
59
81
92
96
94
102
72
54
64
748
no
Lapidárium
Vltavská subway
station
Gallery of Modern Art
AVU
National Technical
Museum
70
37
45
42
43
54
49
43
74
51
25
463
no
113
65
15
34
23
49
60
28
85
83
555
no
80
40
25
45
58
50
55
40
30
60
41
444
2
70
70
70
70
70
70
70
70
70
70
70
700
no
Ouky Douky Coffee
40
30
40
40
40
40
40
40
40
40
40
390
no
Pidivadlo
80
80
80
80
80
80
80
80
80
80
80
800
no
Studio Alta
100
7
27
26
20
16
19
22
16
26
16
195
7
Studio Hrdinů
100
32
26
60
88
85
72
80
90
70
54
657
48
Studio Kostelní
70
4
10
24
43
50
65
19
49
37
37
338
1
Veletržní palác
40
40
40
40
40
40
40
40
40
40
40
400
no
visitors
books
10 851
165
Total
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II.
Literature Night in other Czech cities
Since its first year, Literature Night has without any doubt gained a place among the most significant
literary events in Prague. Project’s reputation and active cooperation among participating cultural
institutes, the EUNIC cluster and partners in the Czech Republic and abroad had lead not only to the
increasing number of visitors and interest of the professional as well as the general public in the project,
but also to the successful expansion of the project into other cities. The fact that the Union of Czech
Librarians has approached Czech Centres with the aim to cooperate testifies to the success of the project.
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Total number
of visitors
1
Municipal library Česká Lípa
54
2
Library of the City of Hradec Králové
262
3
Municipal library in Cheb
327
4
Library of Kroměřížsko
394
5
Municipal library Kutná Hora
100
6
Regional scientific library in Liberec
184
7
Municipal library Tábor
371
8
Masaryk’s public library Vsetín
115
In the above listed cities, the project was organized according to the Prague model: the same selection of
texts and books, readings taking place in 30-minute intervals at several venues paralelly (libraries, a tram,
galleries, a museum, a castle, a chateau, a fire station etc.). Choice of the specific books (from the total of 18
titles presented in Prague) was up to each partner library. Most of the libraries aim to participate in the next
year too.
author
book
read in
Thomas Glavinic
Carl Haffners Liebe zum Unentschieden
Liberec, Vsetín, Tábor, Kutná Hora, Hradec Králové
Erwin Mortier
Marcel
Kroměříž, Vsetín, Hradec Králové
Jean-Philippe Toussaint
La Salle de bain
Liberec, Vsetín
Alexis Jenni
L’Art franҫais de la guerre
Vsetín, Tábor,
Wilhelm Genazino
Ein Regenschirm für diesen Tag
Cheb, Vsetín, Tábor, Hradec Králové
Péter Esterházy
Elena Ferrante
Harmonia caelestis
Vsetín, Česká Lípa
Giorni dell’abbandono
Cheb, Kroměříž, Vsetín, Tábor, Kutná Hora
Ričardas Gavelis
Jauno žmogaus memuarai
Vsetín
Arthur Japin
De zwarte met het witte hart
Vsetín, Tábor,
Gaute Heivoll
Før jeg brenner ned
Barbara Radziwiłłówna z JaworznaSzczakowej
Liberec, Cheb, Vsetín
Dinis Machado
O que diz Molero
Vsetín
Gib I. Mihăescu
Rusoaica
Cheb, Vsetín
Juan Marsé
Caligrafía de los suenos
Cheb, Vsetín, Kutná Hora, Hradec Králové
Julian Barnes
The Sense of an Ending
Vsetín, Kutná Hora, Česká Lípa
Catalin Dorian Florescu
Jonas Jonasson
Jacob beschließt zu lieben
Hundraåringen som klev ut genom
fönstret och försvann
Cheb, Vsetín, Česká Lípa, Hradec Králové
Liberec, Kroměříž, Vsetín, Tábor, Kutná Hora, Hradec
Králové
Dominik Tatarka
Písačky pre milovanú Lutéciu
Vsetín, Tábor,
Michał Witkowski
Vsetín, Hradec Králové
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III.
Partners and their roles
Organizer of the project
Czech Centres
Coorganizers
Cultural institutes from the EUNIC cluster and foreign representations in Prague
British Council Prague, Italian Cultural Institute in Prague, Representation of the French Community
and of the Walloon Region, French Institute in Prague, Polish Institute in Prague, Portuguese Centre Instituto Camões in Prague, Austrian Cultural Forum in Prague, Embassy of the Kingdom of
Netherlands, Embassy of the Kingdom of Norway, Embassy of the Kingdom of Spain, Embassy of
Sweden, Embassy of Swiss Confederation, Flemish Representation in the Czech Republic, Embassy of
Lithuania, Slovakian Cultural Institute, Literary Centre in Bratislava, Romanian Cultural Institute
General partner
Representation of the European Commission in the Czech Republic
General partner of Czech Centres
Staropramen
Main partner
ČSOB (Československá obchodní banka)
Main media partner
Hospodářské noviny
Media partners
Czech Radio, Radio 1, Art & Antique, Classic FM, Expres, Revolver Revue, ArtMap, Literární noviny,
Xantypa, Česká pozice, 5+2 dny, CityBee
Partners
Labyrint revue, Academia publishing house, Book World, The Prague Public Transit Company, City District
Prague 7, Capital City of Prague, Prague City of Literature, Magnesia, National Theatre, Seznam.cz, SKIP,
Viola, Scandinavian House
Partners / Venues
Alfred ve dvoře, ARCHIP, Bio Oko, Club Avion, Divus Prager Kabarett, Havas Worldwide Prague, EXPO 58,
Hussite Church, St. Kliment‘s Church, Lapidárium, Vltavská subway station, Gallery of Moder Art AVU,
National Technical Museum, Ouky Douky Coffee, Pidivadlo, Studio Alta, Studio Hrdinů, Studio Kostelní,
Veletržní palác
Auspices
MUDr. Bohuslav Svoboda, Mayor of the Capital City of Prague
Marek Ječmének, Mayor of City District Prague 7
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IV.
Publicity
Media partners
Thanks to the cooperation with partners and media partners, extensive media campaign that has drawn
attention of thousands of visitors could have been realized this year.
General partner of the Czech Centres network: Pivovary Staropramen, a.s.
Main project partner: ČSOB
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Main media partner: Hospodářské noviny
Partners: Labyrint revue, Academia publishing house, Book World, The Prague Public Transit
Company, City District Prague 7, Municipal library, Magnesia, Capital City of Prague, National
Theatre, Seznam.cz, SKIP
Media partners: Czech Radio, Radio 1, Art and Antiques, Classic FM, Expres, Revolver Revue, Art Map,
Literární noviny, Xantypa, Česká pozice, 5+2 dny, Citybee
Press conferences
On Thursday May 2, 2013, press conference of Book World was held. Literature Night was represented
there by Petra Jungwirthová for marketing and PR of Czech Centres.
On Tuesday May 14, 2013, an unconventional meeting with representatives of press and media was held
during symbolic completion of literary path that ceremonially launched Literature Night 2013. (Artists
completed the literary path by the last act – reading from Jaroslav Rudiš’s novel Potichu).
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V. Media coverage
Selection of electronic coverage
Literární noviny
http://www.literarky.cz/kultura/kultura-dnes/14686-noc-literatury-2013-v-praze-na-letne
Letenská Revue
http://www.letenskarevue.cz/noc-literatury/
Česká Televize
http://www.ceskatelevize.cz/ct24/kultura/227283-nectete-pod-perinou-noc-s-literaturou-je-dnes-povolena/
CityBee
http://www.citybee.cz/aktuality/297-20/proc-je-v-noci-vsechno-lepsi-tri-duvody-proc-nejit-spat/
Česká pozice
http://www.ceskapozice.cz/noc-literatury-bude-letos-na-letne
Madam Business
http://www.madambusiness.cz/cs/news/6334/noc-literatury-2013-na-letne-a-kouzlo-knih-v-dalsichevropskych-mestech
Radio 1
http://www.radio1.cz/clanek/novinka/1056-noc-literatury-2013
Kulturissimo
http://www.kulturissimo.cz/index.php?noc-literatury&detail=1293
Kulturní listy
http://www.kulturnilisty.cz/?p=1273
Scéna
http://www.scena.cz/index.php?d=1&o=4&c=19214&r=1
ArtMap
http://www.artmap.cz/EventDetail.aspx?ID=6967&Type=0
Praha město literatury / Prague City of Literature
http://www.prahamestoliteratury.cz/cz/udalosti/e719-noc-literatury-2013/
http://www.prahamestoliteratury.cz/cz/aktuality/140-noc-literatury-bude-letos-na-letne/
Portál české literatury
http://www.czechlit.cz/kalendar/noc-literatury-2013-praha/
http://www.czechlit.cz/kalendar/literarni-stezkou-rovnou-do-noci-literatury-praha/
Balassi Institute
http://praga.balassi-intezet.hu/index.php/cz/homecs/7-slideshow/352-noc-literatury-2013
Co kdy v Praze
http://www.cokdyvpraze.cz/detail-akce/noc-literatury-2013-12686
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Norwegian Embassy in Prague
http://www.noramb.cz/News_and_events/Kultura/performances/Noc-Literatury-20121/
prague-stay.com
http://cz.prague-stay.com/novinky-v-kulture/636-noc-literatury-2013/
Topzine
http://www.topzine.cz/kam-v-kvetnu-za-literaturou-mesic-lasky-prinasi-machu-i-svet-knihy
Regional Research Library Liberec
http://www.kvkli.cz/files/aktuality/Noc_literatury.pdf
Radio Wave
http://www.rozhlas.cz/radiowave/waveculture/_zprava/na-letne-se-bude-v-noci-cist-v-metru-v-kostele-a-vkine--1211842
Academy of Fine Arts in Prague
http://www.avu.cz/event/2013-05-15/noc-literatury-2013-2119
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VI. Promo Campaign
100 citylights distributed by the Municipal agency JC Decaux Plochy
(distributed between April 30, 2013 and May 15, 2013)
50 posters (rectangular) placed at the key stations of Prague subway (April 30, 2013 – May 15, 2013)
1200 posters A4 placed in public buses (April 29, 2013 – May 15, 2013)
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Information network and screens administered by City District Prague 7 (2000 spots in total, gradually deployed,
gradation in frequency from March 2013)
Municipal Library screens in the main library building (Mariánské Square, launched April 30, 2013, 2500 subsequent
repeats)
Screens of National Theatre– at open air, in the direction of Národní třída
(launched on April 30, 2013, 2500 repeats)
Seznam.cz (banners at Lidé.cz May 10, 2013 – May 15, 2013)
During the campaign, articles about the event together with banners were published on the web pages of these
partners: R1, Literární noviny, Česká pozice, Expres, Art Map, Czech Radio, City Bee, Xantypa
Placing of space advertising:
In Magazine, a supplement of Hospodářské noviny (published May 15, 2013, 1/1 page)
Art and Antiques (February, March, April, May, 1/2 page)
Xantypa (April 2013, 1/2 page)
Revue Labyrint (column, Spring 2013)
Bulletin of National Theatre (Spring 2013)
Art Map (banner + navigation in map, May 2013)
Literární noviny (April 2013, 1/3 page, May 2013, 2 x 1/3 page)
Literární noviny - Biblio
During the preparations and just before the event, Literature Night was covered by the following printed
media: Xantypa, Metro, MF Dnes, 5 + 2 dny, Literární noviny, Biblio.
Radio campaigns:
ČRO (audio spots, 30 sec, deployed from March 30, 2013, average number of repeats: 15 spots daily)
R1 (audio spots, 30 sec, deployed from May 8, 2013, average number of repeats: 15 spots daily)
Interview for Radio Wave. Topic: Literature Night 2013/Editor: Karolína Demelová (May 10, 2013)
Interview for ČRo 3 Vltava. Topic: Literature Night 2013/Editor: Ivana Myšková (May 14, 2013)
Interview Mozaika: Literature Night 2013/Editor: Petr Šrámek (May 14, 2013)
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R1 ( 20x 30´spots, deployed from May 8, 2013)
Express (50 x 30´spots broadcasted during 10 days preceding the event – 5 spots daily in prime time)
Classic FM (50 x 30´spots broadcasted during 10 days preceding the event – 5 spots daily in prime time)
During the campaign, short live telephonic interviews including audio spots were broadcasted at Kiss and Blaník.
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VII. Web and Facebook
LITERATURE NIGHT WEBPAGE
New web presentation has been prepared for the Literature Night project in compliance with the new visual
style designed by the graphic studio Mütanta. The webpage is common for all the cities in Czech and abroad
involved in the project.
In regards to the international character of the project, the main communication langure is English.
Individual cities then present their programmes in respective languages (e.g., French, Romanian, Czech etc.)
Literature Night web page includes also the archive of the previous years.
FACEBOOK
Literature Night’s facebook profile was joined by 707 new fans since the completion of Literature Night
2012. On May 20, 2013, the profile had 1.622 fans.
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IX. Final evaluation
Thanks to the excellent cooperation of all project partners – cultural institutes and Embassies
representing their respective countries in Prague – and thanks to the invaluable support by all partners,
the project was again realized with success. In 2013 just as in the previous years, attendance has
remained around 10.000 visitors. However, this year earned better feedback by the audience in regards
to the selected venues – Prague 7 offered a wide variety of interesting spaces suitable for larger audience
(see page 3) so there were no queues and an average visitor managed to attend at least 7 readings.
By including the Literature Night in Prague into a European project and thus making use of its potential to
transcend cultural borders, the project helped to spread good reputation of the Czech Republic abroad.
Even though the European Literature Nights project has not ended yet (there is still going to be Literature
Night in Lithuania and Poland in September), it can already be said that Literature Night is an inspiration
for international cultural organizations and brings joy to international audience regardless of the country
of origin.
Literature Night 2014 will take place on May 14, 2014 at Žižkov,
Prague. We are looking forward to welcoming you there!
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