February 2014 REPORT

February 2014 REPORT
#1 Late News - Channel 2 Action News Nightbeat at 11
Wins LATE NEWS
during the Sweeps
including 18 Days
of Olympics
Coverage
February 2014 SWEEPS REPORT
Channel 2 Action News Keeps Families Informed & Safe
ATLANTA March 6, 2014 For the February sweep, Channel 2 Action News won every newscast, often beating the
combined competition according to the Nielsen weekday average of Adults 25-54. Channel 2 Action News attracted
55% of Adults 25-54 watching local news in the Atlanta market, more than the other three local news stations
combined. WAGA ranked second with 26% of news viewing.
The station won the Late News during the Sweeps which included 18 days of Olympics coverage.
Digital Suite February Report Year-Over-Year, the station’s digital suite grew Visitors by 240%, Video Plays rose
381% and Video Live Streams climbed 320%. WSB-TV’s iPhone and Android Weather App versions hit 230,000
total downloads. Channel 2’s Facebook “Likes” grew by 335% to 305,000. Twitter followers grew 106% to 92,700.
Winter Storm #2
Two weeks after the January storm, Winter Storm #2 headed into North Georgia on February 11th, threatening
catastrophic ice damage.
“Karen Minton, David Chandley, Brad Nitz and I began seeing the hint of the storm Saturday and continued to track
its progress. We pinpointed the timing of dangerous freezing rain to begin overnight Tuesday. This gave everyone
plenty of time to plan on how to keep their families safe at home,” said Chief Meteorologist Glenn Burns.
Prepare and Execute
News Director Mike Dreaden and his coverage team put together a thorough storm attack plan. Freezing rain would
limit mobility. Severe Weather Team 2’s expert advice guided the placement of crews and live trucks. The
preparation filled Channel 2’s newscasts with live reports from more than twenty locations by as many as 25
reporters from across North Georgia.
Continuous Coverage for 39 Hours
Channel 2 Action News stayed on the air with live coverage for 39 hours straight. Extended coverage began
Tuesday night at 10 p.m. and ran until 1 p.m. on Thursday. The digital platforms streamed all of the live coverage.
Georgians Turned to Channel 2 Action News Above All Other Stations
TV ratings showed that 61% of the audience turned to Channel 2 Action News during the 39 hours of coverage.
Multiplatform Digital Coverage 24/7
The access to information over WSB-TV’s digital apps, wired and mobile website skyrocketed. Video plays topped
1.37 million and live video streams of Channel 2 Action News coverage were over 330,000. The Severe Weather
Team 2 App grew by over 60,000 downloads during the storm.
February 2014 SWEEPS REPORT
Percentage of Overall News Viewers , Monday–Sunday, Adults 25-54
5%
0%
15%
S
55%
A
X
26%
G
ATL
Due to rounding, the percent of news
audience totals more than 100%
February 2014 SPECIAL REPORT
Georgians Again Counted on Severe Weather Team 2
February 2014 SPECIAL REPORT
Winter Storm #2 - Channel 2 Action News, February 10-14, 2014
• 39 Hours of Continuous Coverage
• Over 25 Crews in the Field
• Dominated with 61% of Storm Audience
• Beat Competition Combined
• Doubled Closest Competitor
• 4.7 Million Online & Mobile Visits
• 330,229 Live Video Plays
• Gained 19,727 Facebook Fans
• 60,305 App Downloads
February 2014 SPECIAL REPORT
Percentage of Overall News Viewers during Head-to-Head Winter Storm Coverage
4%3%
S
32%
A
61%
X
G
February 11-14, 2014 Adults 25-54
February 2014 SPECIAL REPORT
WSB-TV DIGITAL SUITE
24/7 Storm Coverage
Digital Metrics
February 10-14, 2014
•
•
•
•
•
•
4,658,043 Visits
1,379,264 Video Plays
# Live Video Stream Plays
330,229
100 Plus Local Original Digital Video Stories
5.6 Million Page Views for School Closings
60,305 App Downloads (News+Weather)
1
February 2014 SPECIAL REPORT
WSB-TV DIGITAL SUITE
Mobile & Social Provided Continuous
Information Stream
Social Metrics
February 10-14, 2014
•
•
•
1
# People Reached By Facebook Posts
7.8 Million
19,727 New Facebook Fans
12,118 New Twitter Followers
Channel 2 Action News Owns
55% Of Morning News Audience!
SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54
12%
5%
WSB-TV
55%
28%
WAGA
WXIA
WGCL*
Due to rounding, the percent of news
audience totals more than 100%
WGCL does not air local news at 4:30 a.m.
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News This Morning
Draws 23% More Audience Than The
Competition Combined
COMBINED AUDIENCES, M-F AM NEWS - ADULTS 25-54
300,000
250,000
258,144
200,000
150,000
129,072
100,000
56,469
50,000
-
24,201
WSB-TV
WAGA
WXIA
WGCL
6-7 AM
107,560
48,402
24,201
8,067
5:30 AM
72,603
34,957
16,134
8,067
5 AM
43,024
24,201
8,067
2,689
4:30 AM
34,957
21,512
8,067
5,378
WGCL does not air local news at 4:30 a.m.
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News at 6 AM
More than Doubles the Audience of
Its Closest News Competitor
M-F AM 6 AM NEWS VIEWERS - ADULTS 25-54
120,000
107,560
100,000
WSB-TV Delivers 33% More
Viewers than WAGA+WXIA+WGCL
80,000
60,000
48,402
40,000
24,201
20,000
8,067
0
WSB-TV
WAGA
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News at Noon
Doubles Its Competitors Combined
M-F NOON NEWS VIEWERS - ADULTS 25-54
90,000
80,000
80,670
70,000
WSB-TV Delivers 40,335 More Viewers
Every Day than WAGA + WXIA
60,000
50,000
40,000
32,268
30,000
20,000
8,067
10,000
WSB-TV
WAGA
WXIA
WGCL does not air local news at Noon
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News
THE 4 PM NEWSCAST!
M-F 4 PM NEWS VIEWERS - ADULTS 25-54
70,000
61,847
60,000
Channel 2 Action News at 4 PM
More than Quadruples WGCL
50,000
40,000
30,000
20,000
13,445
10,000
WSB-TV
WGCL
WAGA and WXIA do not air local news at 4 p.m.
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News at 5 PM
Delivers 41% More Audience Than
Its News Competitors Combined
M-F 5 PM NEWS VIEWERS - ADULTS 25-54
90,000
83,359
80,000
WSB-TV Delivers 24,201 More
Viewers than WAGA+WGCL
70,000
60,000
45,713
50,000
40,000
30,000
20,000
13,445
10,000
WSB-TV
WAGA
WGCL
WXIA does not air local news at 5 p.m.
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News at 6 PM
Delivers Over Two times the Audience
of Its Closest News Competitor
M-F 6 PM NEWS VIEWERS - ADULTS 25-54
140,000
120,000
118,316
100,000
Channel 2 Action News at 6 PM Out-Delivers
All News Competitors Combined by 13%
80,000
51,091
60,000
40,000
40,335
13,445
20,000
-
WSB-TV
WAGA
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News Nightbeat
Reaches 30% More Viewers than Its
Closest 11 PM News Competitor
M-F 11 PM NEWS VIEWERS - ADULTS 25-54
120,000
100,000
94,115
80,000
WSB-TV Delivers 21,512 More
Viewers than WXIA
64,536
72,603
60,000
40,000
18,823
20,000
0
WSB-TV
WAGA
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Channel 2 Action News
Draws 68% More Daily News Audience
Than Closest Competitor
COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
11:00 PM
10:00 PM
7:00 PM
6:00 PM
5:00 PM
4:00 PM
Noon
6:00 AM
5:30 AM
5:00 AM
4:30 AM
696,451
414,106
212,431
83,359
WSB-TV
WAGA
WXIA
WGCL
94,115
118,316
83,359
61,847
80,670
107,560
72,603
43,024
34,957
64,536
91,426
51,091
45,713
32,268
48,402
34,957
24,201
21,512
72,603
34,957
40,335
-
18,823
13,445
13,445
13,445
8,067
8,067
2,689
5,378
8,067
24,201
16,134
8,067
8,067
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
CHANNEL 2 ACTION NEWS
DOMINATES Saturday Mornings!
SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
60,000
56,469
WSB-TV Delivers 18,823 More
Viewers than WAGA + WXIA + WGCL
50,000
40,000
30,000
21,512
20,000
13,445
10,000
2,689
0
WSB-TV
WAGA
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
CHANNEL 2 ACTION NEWS Sunday
Morning Attracts More Audience Than
Local News Competitors Combined
SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
80,000
70,000
69,914
WSB-TV Delivers 26,890 More
Viewers than WAGA + WXIA + WGCL
60,000
50,000
40,000
30,000
21,512
20,000
8,067
10,000
13,445
0
WSB-TV
WAGA
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Good Morning America Outshines
All Morning Shows
M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
60,000
50,000
40,000
30,000
20,000
10,000
0
WSB-TV
WAGA
32,268
Today
Show
70,000
72,603
Good Day Atlanta
80,000
80,670
Good Morning America
90,000
WXIA
5,378
CBS This Morning
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
World News with Diane Sawyer
No Competition – Reigns Supreme
M-F 7-7:30 PM VIEWERS - ADULTS 25-54
140,000
131,761
80,000
60,000
40,000
20,000
0
WSB-TV
40,335
Access
Hollywood
100,000
World News with Diane Sawyer
120,000
WAGA
34,957
13,445
News
Insider
WXIA
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
Entertainment Tonight
The STAR of Prime Access
M-F 7:30-8 PM VIEWERS - ADULTS 25-54
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
WSB-TV
53,780
48,402
Jeopardy
80,000
88,737
TMZ
90,000
Entertainment Tonight
100,000
WAGA
WXIA
13,445
Inside Edition
WGCL*
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
ABC’s Nightline Wraps Up the Day
M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54
35,000
32,268
30,000
25,000
21,512
24,201
5,000
0
WSB-TV
Fallon
10,000
News Repeat
15,000
ABC Nightline
20,000
WAGA
WXIA
8,067
Ferguson
WGCL
Source: The Nielsen Company-LPM Service, February 2014, Live Plus Same Day
WSB-TV DIGITAL SUITE
Extends Mobile Product Reach
#1
Mobile Apps Metrics
WSB-TV released iPhone & Android Weather Apps
Joining Severe Weather Team 2 iPad Release in 2012
#1 Local Weather App in Apple Store
230,000 Downloads to date
WSB-TV DIGITAL SUITE Continues
To Grow On Multiple Platforms
#1
Digital Media Metrics
Feb 2013 – Feb 2014
Digital Visitors: Up 240%
Video Plays: Up 381%
Video Live Streams: Up 320%
WSB-TV DIGITAL SUITE Growing
Social Audience Engagement
#1
Social Media Metrics
Feb 2013 – Feb 2014
WSB-TV hits 305,000 Facebook “Likes”- Up 335%
Twitter Followers Reach 92,700 - Up 106%