Preserving a Lake Tahoe Treasure Hospitality Design Preparing for

summer 2008
Preserving a Lake Tahoe Treasure
Hospitality Design
Preparing for
Commercial Design
2 Studio 49
table of contents
ASID CALIFORNIA CENTRAL/NEVADA
CHAPTER OFFICE
1573 Woodhaven Circle
Roseville, California 95747
916.543.3650
www.asidcanv.org
EDITORIAL STAFF
A. Marie Wikoff, Editor and
Chapter Communications Director
12
12
features
8
ASID Las Vegas Showcase House
12
Designing a Cathouse
14Hospitality Design: Mixed, Matched
and Shared
18Cover Story: Preserving a Lake
Tahoe Treasure
24
Transition into Commercial Design
29
The Emperor: The Lost One
18
PUBLISHING/ADVERTISING STAFF
Suite 9-626
13835 North Tatum Boulevard
Phoenix, Arizona 85032
PUBLISHER
Terry Babb
480.309.7559
ASSOCIATE PUBLISHER
Jack Schirra
480.231.9397
SALES AND MARKETING DIRECTOR
Kimberly Bond
602.400.5083
ACCOUNT EXECUTIVE
Doni Donaldson
916.300.9229
Industry Partners
Directory
8
28
departments
6
President’s Column
6
Board of Directors
22
News
26
Legislative report
28
Industry Partner Directory
30
Chapter Calendar
4 Studio 49
ADMINISTRATOR
Maureen “Moe” Maschmeyer
GRAPHIC DESIGN
HD Communication Solutions
29
INDUSTRY PARTNERS
Studio 49 Magazine is published quarterly
for the California Central/Nevada Chapter
of the American Society of Interior Designers
by Babb-Schirra & Associates. Editorial
content and the Studio 49 Magazine
title are controlled and owned by the
California Central/Nevada Chapter of ASID.
Reproduction of this publication in whole or in
part, in any form, is strictly prohibited without
the written permission of the California
Central/Nevada Chapter of ASID.
Neither the California Central/Nevada
Chapter of ASID nor BS&A Publishing Group
assume responsibility for the validity of
advertisers’ claims or statements made in
published items.
president’s column
08
Summer 2008
World Market called “Suite Charity”,
where they raised an additional $2500
for the chapter through a showroom
sample sale to the public.
Summer is here and the interior design
world’s energy in ASID California
Central/Nevada Chapter is white hot!
As we approach a countdown to a
new Board of Directors come October,
we send the incoming 2008-2009 team
to Calgary for leadership training at
CLC 08. Back home we wrap up
fundraising events and philanthropic
activities while we prepare for our
chapter’s 20th Anniversary Celebration
at the Historic Thunderbird Lodge
in beautiful Lake Tahoe. I so look
forward to seeing each of you there in
September with your special guests.
While it is with great regret to inform
you that Susan Velasquez has
stepped down from her position of
Professional Development Director, I
enthusiastically welcome Stephanie
Catron from Fresno to our board. We
appreciate Susan’s contributions and
look forward to her involvement in
2009. Stephanie will now serve as our
Professional Development Director
through the next board term.
Special thanks to Paula Rubidoux,
Bobbie Jo Kinsey, Stephen Leon and
their local design team who worked
tirelessly on the $14 million ASID
Showhouse in Las Vegas. After a month
of fundraising through Showhouse tours,
the team quickly rolled into another
fundraising event at the Las Vegas
6 Studio 49
As I mentioned, our 20th Anniversary
Party at the Thunderbird Lodge is
approaching September 27th. Event
leads Donna Proper, Joyce Blackstone
and Marie Wikoff have put together
quite an affair and look forward to
greeting you with food, wine, dancing,
awards and historic tours of the
property. Also, Gail Diehl and I, along
with many of our generous vendors
and Industry Partner members, have
renovated two of the property’s historic
cottages. We can’t wait to share the
before and after results with you while
we are all in Lake Tahoe together.
2007-08 ASID California Central/
Nevada Chapter Board of Directors
Kerrie L. Kelly, ASID, CID, IIDA
President
Michelle Eaton, ASID, CID
President-Elect
Marie Wikoff, RID, ASID
Communications Director
Gail Diehl, CID, ASID
Financial Director
Stephanie Catron,
Allied Member
Professional Development Director
Cheers to you! Although my term
may be coming to a close, I
encourage you to tell me how you
would like to remain involved with
ASID, the largest organization of interior
designers in America. I welcome your
comments and feedback as I put
together the slate for the 2009-2010
Board of Directors. Why shouldn’t you
be involved? 
Fred Donham,
Industry Partner
Membership Director
Natalie Wyatt,
Allied Member
Director-at-Large
Marosi White,
Student Member
Student Representative
to the Board
Sincerely, Kerrie L. Kelly, ASID
Stephanie Catron, Allied Member ASID
Professional Development Director
Stephanie Catron, raised in the family business, Catron Contracting, carries
on the legacy of reinvention of spaces through unique
designs and collaborations with others in the community.
As the elected Professional Development Director for the
Central CA/Nevada chapter, Stephanie is eager to help the
design community learn and grow.
Stephanie gathered experiences from Carrier Johnson Architects in Irvine;
Arch-Interiors Design Group — Beverly Hills and a variety of projects. As her
own firm develops in Fresno, Interior Intervention, she enjoys time off with
her husband Simon and their 17 month old daughter, Scarlett Rose.
Nevada Lighting Representatives is a lighting agency comprised of
professionals dedicated to the needs of architects, engineers, lighting
designers, contractors, distributors and manufacturers. We work directly
with a multitude of companies and individuals who specify , design,
purchase and install lighting.
“We want to be your first source for lighting”
(top to bottom, clockwise from left)
Features Bruck Lighting Pero Spot with
blue glass ring and Gotham Candeo
downlight with sky diffuser
(located on the first floor)
features Winona Lighting Tekla
pendant (located on the 2nd floor)
Location: University of Nevada, Reno — Joe Crowley Student Union
Lighting Designer: Dave Nelson at DNA Architect: Collaborative Design Studio formerly
Lundahl and Associates Engineer: Fred Cox at MSA Engineering Photographer: Julie Granata
860 MAESTRO DRIVE, SUITE A RENO, NV 89511
Phone: (775) 329-3411
Features Gotham Candeo downlight
with sky diffuser, Delray Rocket 1
frosted lensed lowbay and Winona
Tekla ceiling mount fixture
WWW.NEVADALIGHTING.COM
Summer 2008 7
asid las vegas showcase house
the
entertainment home
By Bobbie Jo Kinsey, RID, ASID,
“Excess on occasion is exhilarating.
It prevents moderation
from acquiring the deadening effect
of a habit.”
W. Somerset Maugham (1874-1965)
English Playwright and Novelist, ‘The
Summing Up’.
Call it what you like; dream building,
window shopping, or in Las Vegas;
actually house shopping. But whatever
your passion, the Las Vegas Parade
of Homes whet the appetite and fed
the passion for beautiful over-the-top
homes and inspiring, creative design.
The Parade is a tour that allows
anyone to visit divinely designed
homes and leave with a hope chest
full of ideas. This year there were
thirteen homes shown and for the low
price of $25 everyone could indulge
their fantasies.
The premier home featured in the
Parade was the ASID Showcase
House; the first ever in the Las Vegas
area. It was a really big undertaking
for both ASID and the designers
who devoted their time, talents
and contacts to make it absolutely
breathtaking. This home was the
location for the Opening Night VIP
Party for one thousand guests which
featured fabulous food and wonderful
entertainment by rock group Zowie
Bowie, violin trio Alize` and the Las
Vegas Philharmonic.
The house was designed to be an
entertainment home, and the ultimate
goal was to showcase the possibilities
for the space while at the same time
creating a comfortable, easy interior
for the homeowners. Each room was
designed by a different designer.
Although they were given some
guidelines by the owner, more often
than not, they took their inspiration
from the contemporary style of the
house itself.
The house features many stacked
stone walls, slate floors, and dropped
teak ceilings; all with fabulous
ambient lighting. To soften the
overall appearance, the space
was punctuated with silk floral and
greenery arrangements in huge
architectural containers. The scale of
8 Studio 49
all the rooms is large and open with
almost every space opening onto a
lanai or patio. Many rooms feature
window walls that fully open to allow
the outside in.
The cavernous kitchen sports a central
island surrounded by zebra wood
cabinets and granite countertops. The
island has both a stainless steel sink
and a vegetable sink. Tucked under
the granite are two dishwashers, two
bar refrigerators, trash compactor,
ice maker and a recycling center.
This dream kitchen also features a
stone pizza oven, two wall ovens,
commercial cooktop with a pot filler,
two steam drawers, microwave and
of course a built-in espresso machine.
The circular breakfast room off to the
side has glass doors opening onto the
breakfast patio with a waterfall behind.
The family room, game room and
circular bar are in the central core of
the home. These rooms feature sliding
glass walls that open completely to
the breathtaking outdoor pool and
spa with a pebbled river. The pool is
overlooked by an outdoor kitchen
that rivals most indoor kitchens. Just
inside the home from the pool area is a
sauna and bathroom with ocean blue
glass tiles and an art glass counter top.
The family room is anchored by a
delightfully multi-colored area rug
and a large comfy sectional sofa and
bench with an acrylic cocktail table
shimmering in the middle. For a little
bit of fun there is a small table with a
checker board/chess top in the room
and an oversized tic-tac-toe game for
when there is absolutely nothing on TV.
The furnishings in the room are neutral
with the color arising from the artwork
and accessories. There are three
plasma TV’s in the family room and
two in the bar. Additionally there is a
home theatre down the hall with cushy
leather stadium seating for fifteen and
a bar with seating for eight more with a
movie theatre snack bar included.
The game room is centered around a
contemporary pool table and poker/
game table as well as another three
TVs. There is just no limit to how much TV
you can watch or how much fun you
can have with a grand total of twentyseven TV’s throughout the house
The beautiful circular bar features a
custom glass bar top, contemporary
chandelier and cabinet doors
designed by glass artist Leslie Rankin
of Glassic Art with seating for eight on
very contemporary bar stools.
The formal dining room features an
impressive five foot tall golden blown
glass sculpture chandelier centered
over a freeform table shaped like
a question mark. Multi-colored high
back Italian leather chairs and a bold
wool carpet under the table gave this
room the drama it demanded.
An office for the master of the house
features wall-to-wall built-in wood
bookcases and black & silver granite
topped desk with classic masculine
accessories and artwork. The sofa and
chair are classic and neutral so as not
to detract from the breathtaking view.
The window walls behind the seating
fully open and slide into the wall
space like pocket doors.
Tucked behind the granite waterwall in
the foyer is the guest suite reminiscent
of a high-end hotel suite and spa. The
walls are seagrass wallpaper with a
moss green painted ceiling. Naturalistic
accessories: willow branches, shells
and greenery, evoke the outdoor
spaces and are complimented by
pristine white accessories.
Between the girl’s and boy’s bedroom
suites is the homework room with
a big screen TV and lounge area
with a chocolate leather sofa, and
a freeform lime green ottoman.
Separate built-in desks finish off this
room. The glass wall opens onto a
private patio with acrylic tables and a
covered cabana chair for snuggling.
The girl’s suite is absolute girl glam
with a color scheme of pink, black &
white with mirrored tables and dresser,
and a zebra chaise with a hairy fur
throw and bejeweled accessories that
make things pop. The boy’s suite is
clean lines in chocolate and leather
with electronics in abundance. Each
suite has a luxurious en-suite bath
coordinated to the room’s décor.
The master suite includes the bedroom,
wellness room, exercise area, three
patios, an enclosed lanai with a seating
group, his and hers closets and a master
bath larger than the bedroom.
Continued on page 10
Best of Parade — People’s Choice Awards
Presented to The Falls
Best Architecture
Sheldon Cohen of SCA Design
Best Landscaping/Pool
Smart Pools & Sunset Oasis
Best Overall
MonaCo Development
Best of Parade — Professionals in the Industry Awards
Best Interior Design Collaboration
ASID California Central / Nevada
Most Exceptional Custom Accent
Glassic Art & Casa Pietra
Best Theatre/Home Technology
R2W
Best New Custom Building Feature
Humidifalls for Shi-Engara
Best Garage System
Metal Line Garage Systems
Summer 2008 9
asid las vegas showcase house
Continued from page 9
A Zen motif sets the mood for the wellness room. It
encompasses everything from workout equipment, weights
to even a massage bed. The adjacent lanai frames a
spectacular view of the Las Vegas strip. Care was taken to
include eco-friendly furnishings and accessories.
Last, but not least, the master bedroom is dominated by a
bronze canopy king bed with drapery in iridescent metallic
tones. Across from the bed is an animal print chaise
underneath a “fire‑and‑ice” fireplace. The enormous
master bath features a circular platform tub, a circular
glass shower, a private outdoor shower and separate his
and hers spaces all with individual plasma TV’s and topped
off with a Jacuzzi tub whose windows disappear to frame a
night view of the Las Vegas strip.
The designers’ choices for art were fun and unexpected;
including a painting of a stylized Mona Lisa smoking a cigar,
three honest-to-gosh painted unused missiles from WWII on
the mantle of the game room and a recurring theme of
stylized painted nude torsos throughout the house.
10 Studio 49
A huge ‘Thank You’ to the owners of the beautiful home,
Mike and Rhonda Mona, SCA Architects, and great
gratitude to all of the vendors, artists, Diane Dumont of
Interior Services Network and her team who did all of the
delivery and installation of furniture and art; and to all of
the ASID designers for support and encouragement. The
entire house truly was a team effort. 
The designers participating in the
showcase house were:
ASID Professional
Members: Laura Jane
Spina, Bobbie Jo Kinsey,
Renee Gangeness, and
Diane Cabral
ASID Allied Members: Anne
Miller, Kevin Johnson, Kellie
Miller, Nina Rinck, Alice
Roussos, Laura Fullow, Lisa
Bada and Stephen Leon
ASID Student Member:
Karlene Lashua,
Other contributing
designers: Elizabeth
Stefanich, David Paetzel,
James Drewry and
Carolyn Muse Grant.
Designing Cathouse, a
“Cocktail Loungerie”
By Lee Cagley ASID, Project Design Team: Chris Williams ASID, Katie Turner
When a group of investors interested in a new nightclub concept for Luxor
in Las Vegas first approached us, they wanted to approach the space from
a very specific point of view. They were tired of the grim urban architectural
style that every current hotspot features; they wanted something more fun. We
share the same disdain for the current trend of “architectural” interior design,
the kind of spaces that make you want to wear black turtleneck sweaters and
dark glasses, looking smug. We, on the other hand, view ourselves as Modern
Optimists, and we insist on designing for an upbeat future. For us it was a
chance to cut loose and have a little fun. Cathouse was intended as a return
to “themed” space, albeit with a tongue planted firmly in cheek. It is a twentyfirst century version of a 19th century French bordello, and it couldn’t be further
from the dour ultra-lounges and nightclubs that litter Las Vegas.
Cathouse occupies the space that previously housed two former venues in
Luxor, the Isis Steakhouse and the Sacred Sea Seafood Restaurant. They were
located in an interstitial level between the casino floor and the amusement
level above, and they were both heavily pseudo-Egypto in décor. The new
nightclub was to occupy these two locations, and, using much of the existing
shared kitchen, a restaurant by celebrity chef Kerry Simon was planned for the
club as well.
Hallway connecting Restaurant and
Main Lounge
12 Studio 49
To enter the club, the guests are guided down a long dark hallway lined with
hundreds of vintage photographs of alluring and suggestive women.
This culminates in a curving staircase lined with portraits, antique hair brushes
and bed warmers. Ascending this
dramatic staircase, one arrives at the
bar, a pivotal entertainment venue
between the restaurant beyond
and the lounge, which at this point
is hidden from view. To facilitate the
function of the club, we divided it into
two areas, a restaurant that could
flex into an adjunct of the nightclub
late at night, and a larger lounge.
The design of the restaurant side is
intended to be a cool evocation
of the Cathouse vibe, with black
tufted patent leather walls and deep
blue velvet seating, and multiple
antique chandeliers are clustered in
the bar area.
The restaurant seating features
custom-designed dining tables on
hydraulic lifts that lower to cocktail
height when the restaurant ceases
serving dinner and in the later
evening morphs into an intimate
lounge venue. At one end of the
space is a large framed mirror that,
on occasion, reveals itself to be a
one-way glass panel looking into a
dressing room, wherein one of the
Cathouse girls sits at her dressing
table, applying makeup and getting
dressed in her lingerie, unaware of
the customers viewing her evening
ablutions. Lit as it is by a multitude of
chandeliers, the glint and glitter of
the intense blue and black space is
undercut by the use of soft and sexy
upholsteries and plenty of pillows. In
the late evening when the restaurant
becomes a secondary lounge, little
ottomans in gilded leather appear to
supplant the booth and banquette
seating, and the crystal chandeliers
dim to a flicker.
In keeping with the concept of
the French house of ill repute, we
designed the connection between
these two spaces as hallways that
have doors with peep holes, through
which one may view naughty scenes
derived from vintage photographs
from the era. We deliberately
distorted every wall in the hallway
that precedes it, and curved them
in a wildly giddy way. The resulting
space is sexy and fluid, and more
than a bit disorienting. It’s also great
fun to walk through, as if it were
designed in delirium.
C
Main Lounge with one of the
Cathouse Girls
The lounge is all tufted red velvet and
red flocked wall covering, taking the
customer from heaven to hell, in a
good way. The sexy fluid curves of the
hallway are repeated in the seating
elements in the Lounge, where
lingerie-clad hostesses serve drinks
and dance on pedestals. Customdesigned crystal basket-shaped
ceiling fixtures actually disguise the
intelligent digital projectors that bathe
the floor with gobos and interactive
lighting effects. Sheer red draperies
Upstairs Entry Bar at Restaurant
Celebrity Chef Kerry Simon with two of the
Cathouse Girls in the Main Lounge
can be pulled across a variety of
alcoves to provide VIP’s with a layer of
privacy. The custom ceiling treatment
traces arabesques that were enlarged
from photographs of lace used on
lingerie, with the resulting forms more
abstract and baroque than their
source might indicate.
The entire project has been a
runaway success from the day it
opened, an amusing cross between
nightclub and restaurant with
an overlay of sexy innuendo that
takes nightlife to a different place
than before. 
Hydraulic lifts lower tables to cocktail
height after-hours
Summer 2008 13
hospitality design
L Wine Lounge and Urban Kitchen:
Mixed, Matched & Shared
by Kerrie L. Kelly, CID, ASID
Sacramento’s newest – and most
innovative – dining venue, the L Wine
Serving the design/build
community since 1979.
With such a wide selection of products,
we will be sure to meet your needs
on time and within budget.
Showcasing wood, carpet, laminate and blinds.
916.736.6400 Office
916.736.6011 Fax
5301 Power Inn Road, Suite 180, Sacramento, CA 95820
Lounge and Urban Kitchen follows
a key concept to “mix, match and
share.” Although this is evident in
the distinctive culinary style, it is also
a theme reflected in the exciting
design approach. Several designers,
personalities, materials and ideas
combined to bring together the
3,000 square-foot metropolitan
brain-child of Marcus and Kolea
Marquez. Combining their previous
successful restaurant experience from
The Kitchen and Bella Bru Café, the
Marquez’s collaborated with Chef
Ame Harrington to bring 75 wine
vintages and several scrumptious
small plate selections to the
Sacramento area. And the chic-ness
of it all doesn’t stop at the food and
beverages they serve, it flows into
the design of the contemporary
space as well.
‘L’ was designed around the
concept of an organic, participatory
environment where guests experience
a variety of spatial atmospheres;
from the warm and intimate to the
grand and celebratory. Upon entering
the space from L Street, guests are
greeted by a custom wine vault
and welcomed into an atmosphere
resembling a boutique hotel, open
and inviting, with custom furniture and
flexible seating.
The wood inside the Wine Lounge
is darkly stained and the walls are
finished in Venetian plaster colored
in the natural earth tones reminiscent
of Napa. To create an intimate
atmosphere, the “Loft” was designed
for romantic candle-lit spaces within
the classic dining room where guests
are encouraged to take their time
14 Studio 49
and enjoy compatible wines with
delectable shared plates.
The “Bubble Lounge” was designed
for celebration, with surroundings
that inspire fun and engaging
conversations. Circular, handmade
wooden mirrors are inset into the
walls, inspiring visitors to partake
in a drink of the bubbly. A crystal
chandelier and draperies selected
by Kerrie Kelly and team from All
American Design & Furnishings, Inc.
provide a versatile space for private
occasions, as well as public events.
For those beautiful Northern
California nights, the L Terrace is the
perfect setting for an al fresco dinner
or chocolate and port pairing with
friends. ASID’s Art Auction was held
on the patio last year confirming it is
the perfect space to accommodate
100 people or more.
The L Wine Lounge and Urban
Kitchen is the ultimate fusion of
creative design, culinary expertise,
and imaginative personality. It’s a
“must experience” for those seeking
memorable — and uncommon —
local experience. 
L Wine Bar and Urban Kitchen’s flair
for fusion
The bathroom tiles are from the
Tessera Collection by Oceanside.
Tessera mosaics are hand cast
in over three dozen shimmering
iridescent and non-iridescent colors.
All Oceanside Glasstile is made from
silica sand, an abundant natural
resource, and as much as 86 percent
recycled material. Sherman-Loehr
Custom Tile Works selected and
installed the tiles as well as the bar
countertops at the L.
Summer 2008 15
cover story
Preserving a
Lake Tahoe Treasure
and materials to maintain the 1940’s feel while updating
its function. Ultimately, the newly renovated residences will
serve as suites to overnight guests of the Lodge.
The Cook / Butler’s House is a one-story building across from
the property’s lighthouse and housed the Thunderbird’s
original cook and butler to George Whittell. It features six
dormers, two chimneys, and steeply pitched gable roofs
along with the liveliest roofline of all the small houses. It has
one of the best views of the Lake and is known to house a
ghost or two. Similar in styling, but three-stories in structure,
the Caretaker’s Cottage has been home to the property’s
young interns over the years. Steep stair cases and tight
hallways create the perfect dorm setting for visiting
undergrads over the summer months.
By Kerrie Kelly, CID, ASID, President
T
he Thunderbird Lodge, built by George Whittell
in 1936, is one of the last and best examples of
a great residential architecture on Lake Tahoe
from the period in which prominent San Francisco
society built homes. Now through September 2008, the
American Society of Interior Designers (ASID) California
Central / Nevada Chapter is working together to preserve
its great historic design by renovating the Thunderbird’s
Caretaker’s Cottage and the Cook / Butler’s House.
Over the next few months, Dalyn Rugs, Paramount
Sales, Catalina Home, Arizona Tile, LLC., Laufen Tile,
Sherwin‑Williams Paint, Diehl Interiors, All American Design
& Furnishings, Keen Concepts and others will donate time
18 Studio 49
In addition to the Caretaker’s Cottage and the Cook /
Butler’s House, there is a main house, a Card House, an
elephant garage, the Admiral’s House, the Boathouse with
adjoining 600’ tunnel, and Gatehouse. The Thunderbird
Lodge is an example of a design
approach that is intended to be
in harmony with its setting. The
Lodge represents a high level of
craftsmanship through stone masonry,
iron work and wood work. Examples
of this architectural pride are evident
in the buildings, tunnel, walls, steps
“Captain” George
and fountains. The Lodge is also
Whittell
an example of the work of Frederic
J. DeLongchamps, who served as
Nevada’s State Architect, one of the
most prominent of his era.
To celebrate the completed
renovation and ASID California
Central/Nevada Chapter’s 20th
The Thunderbird,
today (courtesy
Anniversary, the Lodge will host
Thunderbird Lodge
tours of the property and the newly
Preservation Society)
renovated cottages with an evening
party and awards celebration held on September 27, 2008.
This event is for members and guests of ASID California
Central / Nevada Chapter. For more information and tickets,
please visit www.asidcanv.org. 
Thunderbird Lodge Cottages
Renovation Donators
Cook / Butler’s House
by All American Design & Furnishings, Inc.
• Provided by Designer: Bedding, drapery, throw
pillows, headboard, side table, lamps, wing back
chair and ottoman
• Dalyn Rugs: Two area rugs
• Laufen Tile: Bathroom floor and shower pan
• A. Marie Wikoff: Outdoor patio cushions
• Paramount Sales: Bathroom pedestal, toilet, faucets,
shower trim
Caretaker’s Cottage by Diehl Interiors
• Provided by Designer: Window treatments, throw
pillows, accessories, artwork, towels and shower
curtain, lamps and mirror
Entry view of The Thunderbird Lodge, today
• Arizona Tile, LLC. : Slabs for kitchen counter
and backsplash
• Catalina Home: Area rug
• Keen Concepts Inc. Custom Stone Fabrication,
Casey Keen: Slab fabrication
• Custom Hardwood Floors, Greg Smith: Floor refinishing
• Laufen Tile: Bathroom tile
• Michelle Eaton: Side Table and Cabinet
• Paramount Sales: Two toilets
• Sherwin-Williams Paint: Interior paint
• Patricia Edwards Upholstery: Sofa, Chair and Ottoman
• A. Marie Wikoff: Window Hardware
• Angela Swindells: Desk and Wildlife Prints
We are still in need of the following:
• Appliances
• Sconces to coordinate with existing historic lighting
Caretaker’s Cottage, today
• Window Coverings
• Delivery Services
• Shower Light Fixture
20th Anniversary Event Sponsors
Gold Level Sponsor
Nevada Lighting Representatives
860 Maestro Drive, Ste A
Reno, NV 89511
775.329.3411
Silver Level Sponsor
Kelly-Moore Paint Company, Inc.
2225 Monte Diablo Ave.
Stockton, CA 95208
888.562.6567
*Current list of Donators / Sponsors can be accessed
at www.ASIDCANV.org
Cook / Butler Cottage, today
Summer 2008 19
Save The Date!
california central / nevada
invites you to our 20th anniversary celebration!
join us for an unforgettable evening at the historic
thunderbird lodge on lake tahoe!
when: September 27th, 2008
time: 5:00 — 9:00 pm
where: The Thunderbird Lodge
5000 Highway 28
Incline Village, NV 89451
surrounded by breathtaking beauty, our evening
transportation will be provided to and from
at thunderbird lodge begins with a silent auction,
the event from north and south shore casinos;
lake front dinner of gourmet hors-d’oeuvres,
see www.asidcanv.org for more details.
wine and beer, and tours of the lodge (including
the infamous underground tunnel) and newly
refurbished cottages. the evening’s festivities
will be topped off with coffee and dessert while
auction winners are announced, board members
are recognized and awards presented.
this memorable evening is only $50 per person! come
local accommodation pricing will be provided.
no parking on-site is permittedevent sponsorships available!
contact: [email protected]
for more information.
see what all of the buzz is about and take advantage
contact joyce: [email protected]
of this great opportunity to network with fellow
for information regarding contributing to
members and sponsors. casual, comfortable dress is
the silent auction.
suggested for a cool, breezy evening.
no children under 6
a portion of the proceeds from the silent auction
will go towards the thunderbird preservation
society.
enter property at own risk
smoking policy
not wheelchair accessible
Pella’s most energy-efficient windows featured in Chicago’s Smart Home
PELLA, Iowa — May 15, 2008 — Proving smart can be
beautiful, the Museum of Science and Industry opens its
Smart Home: Green + Wired, powered by ComEd and
sponsored by Peoples Gas exhibit in Chicago. The threestory modular and sustainable “green” home on the
museum’s grounds showcases the ways, big and small,
that people can make eco-friendly living a part of their
lives — plus highlights unique home technologies for the 21st
century. This marks the first time that a museum has built a
fully functioning exhibit home of this kind on its grounds.
Kaufmann, AIA, LEED® AP, award-winning Smart Home
architect and green living expert. “One of the best parts
about this exhibit is returning home to the Midwest to work
with the Museum of Science and Industry in Chicago. I first
visited the museum in the 8th grade and was inspired by the
power of combining architecture and technology.”
The company manufactures quality windows, patio
doors and entry door systems sold through a Direct Sales
Network operating Pella® Window & Door Showrooms
— Smart ideas combine with high style at Museum of Science and Industry exhibit —
Featuring Pella® Designer Series® windows throughout, the
home combines the best of green environmental practices.
Pella’s Designer Series windows and doors include blinds or
shades protected between panes of glass and are rated
No. 1 for energy efficiency among top national brands.*
“It is my hope the exhibit will educate and raise awareness
about the vital importance of sustainable design while
inspiring adults and children to make changes in their own
homes that lead to healthier, greener living,” said Michelle
across the United States and Canada. For more information,
call 888.84.PELLA or visit www.pella.com.
To view Smart Home images visit: http://msismarthome.org 
* Pella Designer Series wood windows and patio doors with triple
pane glass have superior NFRC U-values and SHGC ratings.
** Computer simulation average compared to single-pane wood
windows. Actual results may vary.
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(916)801-2096
(916)631-0443
Hours: M-Th 9-5
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Saturday by Appointment
The newest most remarkable product on the market.
22 Studio 49
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commercial design
Transition
into Commercial Design
By Aileen Sulzinger CID, ASID, LEED® AP
with contributions from A. Marie Wikoff
RID, ASID, Communications Director
With the recent flux in the local
economy, many designers are
exploring different avenues to
supplement their income. Some
residential interior designers are
leaving the fabric swatches behind
for a career in sales or are diversifying
into commercial design such as office,
hospitality and retail design. For some
this transition may be difficult but it
does not have to be.
The design fundamentals are exactly
the same. Design is design. Typically,
by the time a client decides they need
the services of a professional interior
designer; they have already pondered
their own preferences for style, colors
and finishes. They have a good idea
of what they like and what they don’t
like, but hire a designer for their indepth knowledge of design elements,
products and ultimately to execute
the final design. Whether the style of
choice is contemporary or traditional,
an interior designer can translate the
client’s vision into reality.
In today’s commercial design
arena there are three things that all
designers should become proficient
in: computer-aided drafting, building
codes and building permit processes.
CAD: Gone are the days of T-squares
and triangles. Commercial design is
a fast-paced world. Computer-aided
drafting (CAD) allows a designer to
create, revise and reproduce drawings
at a touch of a button. CAD drawings
are accurate, consistent but most of
24 Studio 49
all, electronic. They can be sent to
clients, contactors, bidders, building
officials and reprographics companies
via the internet instantaneously. These
benefits are helpful when projects are
required to be completed in a limited
amount of time.
Research your local community
colleges for CAD courses that are
focused toward architectural drafting.
This is important, as some will only
teach the basics of CAD and not how
to organize the drawings; such as
using layers, external referencing and
plot styles.
It is highly recommended that
two courses be taken; one for the
fundamentals of CAD and a second
for stabilizing your knowledge of the
program. Remember to continue
your use of the program, as what you
have learned will be quickly lost if not
immediately utilized on a regular basis.
Building Codes: Chances are if you
went to school for interior design, you
were required to spend one semester
learning the basics of the building
codes which included both residential
and commercial design. An extensive
review of the current commercial
building codes is imperative, especially
since the recent adoption of the
2007 California Building Code (CBC)
and the 2006 International Building
Code (IBC). Topics such as exiting
and occupancy categorization have
changed drastically (CBC), along
with energy calculation exceptions for
lighting (IBC).
Attend a course on the new codes.
Some local colleges offer courses
for the introduction into building
codes. Keep an eye out for events
that are sponsored by ASID, AIA and
IIDA that will have your local code
officials speak; and possibly award
credit towards state and ASID CEU’s.
Contact the building department
of jurisdiction for specific project
questions. The code officials will
answer them for you, or lead you in
the right direction for obtaining an
answer, such as; providing you with
the actual code section.
Permit Processes: Finally, most projects
in commercial design require a
building permit. Once said by a
building official, “…if you are going to
use a hammer on a project, then you
need a building permit...”
Knowledge about the building
permit process and submission
requirements will expedite projects.
Before starting a project, check the
building department website of the
particular jurisdiction to verify their
submission requirements for nonresidential projects and call for any
clarifications. Once your project has
been submitted for review, become
familiar with the requirements for
revising, re-submitting and obtaining
the building permit.
Change is inevitable and more times
than not; uncomfortable, but a career
transition into Commercial Design
is definitely possible with the right
tools. Just like learning anything else
that is new, it might take a little bit of
time but eventually you will become
proficient and even enjoy it! 
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With over 30 years of industry
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selects each and every finish to
develop the most comprehensive
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CPS Garten provides a full Line
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fax 949.455.9202
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legislative news / ceu requirements / new members
California Central / Nevada ASID
Chapter Legislative Report
CEU Requirements for all members
Joyce Blackstone, RID, ASID, Past President attended
the Interior Design Coalition of California (IDCC) annual
meeting held in San Diego on June 28, 2008. This
meeting was strongly attended by representatives and
Presidents from ASID & IIDA California Chapters; showing
continued support within the professional Interior Design
community for passage of California legislation for
registration of Interior Designers.
Beginning January 1, 2008 all ASID Professional and
Allied Members are required to complete six (6) hours of
Continuing Education Units within two (2) years.
Although SB 1312 was pulled from the Senate floor
before the vote, Senator Yee continues to support
Interior Design registration efforts. This removal of the
bill does not mean defeat for registration – it is a tactic
used to prevent a possible negative vote. In Nevada,
registration efforts took about 5 to 6 years (3 Legislative
Sessions) before legislation was passed. This is not an
overnight process.
Per the request of some Senators and lobbyists, IDCC
representatives have been meeting with Community
Colleges to amend the terms of the forthcoming bill to
better clarify the colleges’ study program needs. They
are also holding forums in the colleges with the students
to clarify the effects registration will have on their post
graduation businesses.
In keeping with the mission statement of ASID National,
Joyce sincerely asks that our Chapter Board to continue
to support the Legislation efforts in California by
budgeting funds for the fiscal year 2008 – 2009 and to
have all Chapter members join the IDCC. 
By Michelle Eaton, ASID, CID, President-Elect
Why are Continuing Education Units required?
ASID National Board of Directors enacted a new By-Law
that requires Practitioners members to engage in regular,
ongoing continuing education. By requiring CEU’s
it strengthens the interior design profession. It helps
with member’s competencies, knowledge and skills in
subject areas essential to the growth and success of the
Industry.
Biyearly Self-Reporting
The first two-year reporting period will begin on January
1, 2008, with 0.6 CEU’s due before December 31, 2009.
Online self reporting begins January 2008.
When you send in your paperwork or if a sponsor sends
in the paperwork for you; make sure you keep a copy
of the form for your records. All documentation should
be kept for four (4) years from the date of the course
completion.
Random Audits
All members who fail to self-report their compliance with
the policy will be automatically audited. Additionally,
approximately 3 percent of members will be randomly
selected for audit during each reporting period.
Failure to Comply
Members who fail to comply with the Continuing
Education requirement will be subject to termination
of their membership in ASID. For additional information
please visit www.asid.org where you will find a complete
FAQ available for download. 
26 Studio 49
California Central / Nevada Chapter
New Members from 5/1/08 – 7/22/08
Colleen Catania Student Member ASID
5.1.2008
Mrs. Cecilia Tello 5.2.2008
Student Member ASID
California State University at Fresno
Rowena C. Wang
Student Member ASID
Art Institute of Las Vegas
5.2.2008
Kimberly S. Parsons
5.7.2008
Allied Member ASID
Drexel Heritage by McCreery’s
Carol Bartolo Loeffler
Student Member ASID
American River College
Autumn M. DeCesare Allied Member ASID
DeCesare Design
6.16.2008
Mrs. Diana Lea Westerberg 6.27.2008
DW Designs
Andy Jarski
7.1.2008
Mountain Comfort Furnishings & Design
Mr. Frank A Civitano
Inter Flora
7.1.2008
Stephanie Strong Student Member ASID
7.1.2008
Linda Margaret Brennan 7.10.2008
Allied Member ASID
Linda Brennan interiors,L.C.
That Extra Touch is at your Fingertips
5.7.2008
For the past 26 years, Extra Touch Upholstery has provided designers
Ellen Velasquez Harness
5.9.2008
Student Member ASID
International Academy of Design
Ms. Lisa Fogelman
5.13.2008
Member ASID
University of California at Davis Student
Mary Rose Grippe Donghia, Inc
5.15.2008
Renee L. Marmie Allied Member ASID
5.19.2008
Trinicia Marie Woodley
Student Member ASID
Maric College
5.20.2008
Jennifer D’or Student Member ASID
Maric College
5.20.2008
Joanna Hinojosa Student Member ASID
Maric College
5.20.2008
Crystal Corbin Student Member ASID
Maric College
5.20.2008
Marcus Giannella Allied Member ASID
Robb & Stucky Interiors
6.1.2008
W.J. Beck
House of Forgings, Inc
6.1.2008
Chris Williams
Bline Construction Inc
6.1.2008
Chris Lattuada
Bline Construction Inc
6.1.2008
Nancy Helms 6.11.2008
Student Member ASID, Rhodec
International / London Guildhall University
with the finest in upholstered furniture design and redesign, using
only the finest down, high-density foam, high-loft poly and select
woods. Each piece that comes from our studio is a combination of
these fine materials coupled with the workmanship of our skilled and
trained craftsmen.
• Breakfast nooks
• Toss pillows
• Ottomans
• Outdoor furniture
• Headboards
• Restaurant booths
• Valances
• Slip covers
• Custom window seats
• Free pick-up and delivery
Select from the vast collection of fine materials in Extra Touch
Upholstery’s designer/client friendly showroom.
Extra Touch Upholstery
25 East Taylor Avenue
Reno, Nevada 89501
p| 775.329.7311
f | 775.329.8855
ASID Member
Summer 2008 27
industry partners directory
1-800 Buy Rugs
Fred Moadab
Century Furniture/Heirloom Furniture
Jeff Weiss
707.935.7630
FIBER-SEAL David Beaudoin
800.854.0357
Abbey Design & Flooring Center
Glennyce Cropper 559.440.1172
Closet Factory Dan Thompson
Flexco Rick Newell
800.633.3151
Allsteel, Inc. Stephen Patrick Kennedy
Formica
Kate Kline
702.219.6729
Amtico International, Inc.
Dale Carson, James Rehn
Dacor
Marvin Berry
Stacie Berry
Terry Breece
Antique Art Treasures Classic Cigar Art
Donna Heffner, Bob Proffitt
702.515.7434
Dahl of Denver
Carol Ingram
303.744.3423
Arizona Tile
Patty Williams Jacqueline Levy Decolav/Sweet Simplicity Elizabeth Bauer
775.688.5000
Habersham Vicki Solada
530.268.2560
916.853.0100
702.364.2199
Delta Faucet Co. Liz Hale
702.365.6235
Hafele
Michael Lester
415.241.9176
Babb-Schirra & Associates
Terry Babb Jack Schirra
Kimberly Bond
480.309.7559
480.231.9397
602.400.5083
Dunn-Edwards Paint Corp.
Vee Spinks
916.792.7639
House of Knobs Ms. Roulla Savva
718.726.7575
877.688.7039
Duralee Fabrics & Fine Leather
Dawna Melbourne 530.758.3524
925.640.8101
Edelman Leather
Stacey O’Leary
Naz Sadeghi
310.289.0100
415.200.8009
Electrolux Major Appliances
Heather Flaa
949.502.5163
Bellacor.com
Frankie Cameron
Benjamin Moore & Company
Gus Maseba 800.289.7847
602.290.0157
BR-111 Exotic Hardwood Flooring
Allan Nery 800.525.2711
California Closets Megan Huegel
702.891.0000
Casa Bella Galleria Rhoda Santamaria
916.921.0434
28 Studio 49
916.631.8788
916.508.2098
916.599.1497
559.905.2152
Fabrica International 800-854-0357
Steven Giese
ext. 2513
Tom Specht ext. 2523
Fortress, Inc.
Donald & Carol Wolper
Paul Brown Samantha Summerville
Huper Optik
Gary Clark
Eric Lafranchi Marie Cantrell Independent, Inc. Steven J. Williams
International Design
Guild 1
Jessitt-Gold Interiors Tammy Bekhor
909.483.6092
480.443.1134
702.364.1134
775.331.7844
707.789.0440
888.380.6640
775.358.0263
916.638.5646
951.898.5073
Continued on page 30
The Emperor: “The Lost One”
For almost three decades, Otto Haller
has been working at the Bösendorfer
factory in Weiner Neustadt. From a
carefully kept folder, Mr. Haller took
a photograph of the grand piano
presented as a gift to the Emperor
of Japan when Austria established
diplomatic relations with Japan in 1869.
On October 18, 1869, the Hapsburg
monarchy and Emperor Meiji signed
their first friendship treaty as Japan
regained a relationship with the rest of
the world. The second signature was
that of Emperor Franz Joseph of Austria.
Unfortunately the fate of the instrument
proved to be less glamorous. It fell victim
to fire when the Tenno’s palace was
destroyed by fire. Only photographs
of its existence remained. Otto Haller
reflected his discouragement as he
reconstructed the Emperor Grand from
old photos. Meanwhile, in another
part of the factory, his mood quickly
changed to joy and optimism as the
“resurrected” imperial instrument, amid
272 other gleaming grand pianos
awaiting delivery.
Each part of the instrument has been
manufactured individually and the
golden parts polished externally
according to an old, traditional
process. Then the gold is polished to
provide the mahogany with a gold
gleam. The non-porous mahogany
is especially well-suited to this kind of
gleaming surface. The wood also has a
heavy, durable texture.
Painstakingly, this grand piano was
reconstructed, piece by piece, from
photographs more than a century
old, to emerge as a dream in gold
and exotic woods. When regarding
this historically interesting piano, with
its unique past, one realizes that the
grueling hours put in by many specialists
were not in vain, and that its huge
success is well-deserved. 
In 1869, the Emperor of Austria presented
a richly ornamented grand piano as a gift
to the Emperor of Japan. Only a short time
later, however, the instrument was lost in a
fire in the Tenno’s palace. The Emperor is
decorated with richly carved and gilded
details, all handmade in a painstaking
process to re-create the piano’s unique
imperial touch.
industry partners directory
Continued from page 28
Kelly-Moore Paint Co. Mary Lawlor
209.462.3705
RM COCO Jack Connolly
573.334.0517
Symmons Industries Maureen Ross
310.469.1497
Kingsdown Sharon Forrest
336.210.4230
Robb & Stucky Interiors Ellie Stanisci
702.531.0577
Tahoe Rug Studio George Postrozny
530.581.2555
Lamps Plus Professional
Michael Gouel
800.304.8120
Rodvold Trucking Shannon Hawthorne
916.386.8181
The Floor Club Corporate 916.782.2582
702.990.8195
Roppe Corporation
Mike Turner
775.721.2485
Roseville Trend Gallery & Granite Transformations
Jan Moffitt 702.655.6650
201.272.3343
U.S. Tint/Shadow Enterprises
Margaret Funk 702-990-8930
Scandia Down Melanie Kaplan
702.228.0716
Las Vegas Home &
Design Magazine
Valery Behr, Katherine Fligg,
Franchetta Starks, Melinda
Sheckells, Michael Carr 559.322.0444
Macy’s Corleen Moog
916.787.0666
Seabrook Wallcovering Michael McDaniel
916.663.9715
Unique Carpets Ltd. Judi Graves
916.295.4236
SGO Designer Glass Randy Patterson
916.635.7963
Via Seating Nora Fenlon
800.433.6614
Masland Carpets
John Taylor
925.798.1600
Sherman-Loehr Custom Tile Works
Heather Loehr 916.386.0417
Troy Strauss 916.736.6400
Villeroy & Boch Jason Henrickson
925.866.8622
Modern Masters Larry Magas
Walker & Zanger Michele Aloe
702.248.1550
Westar Kitchen & Bath Chris Matlock
702.798.6060
Mohawk Group
Pam Fischer Ginger Walker 702.256.2582
702.227.6750
Sherwin-Williams Richard Condie
916.267.3232
Nationwide Floor & Window Coverings
David Melin 209.722.6392
Sicis Art Gallery Judi LaPatin
212.965.4100
NW Rugs James Crossley
702.737.7847
Singerton Fine Art Ron Singerton
951.849.3234
Oakwood Partners Gordon Wolf
702.499.8850
Smith & Hawken Michala Brook
415.948.5341
Stainmaster Laurie K. Bowhay
916.508.9821
Olhausen Billiard Mfg. Billiard
Factory of Nevada 702.437.0970
Mecca Billiards 559.237.8393
Professional Publications Greg Monteforte
650.593.9119
ProSource Wholesale Floor Coverings
Sacramento
916.638.2100
Sacramento North 916.787.8766
Las Vegas 702.798.9802
Reno 775.358.2220
Richard Schultz Design Judy Hammer
702.255.8267
Standard Pacific Homes
Janet Bachelor Diane Straub Pamela Saunders 916.838.0726
916.797.9576
916.797.9573
Studio 49 Magazine
Terry Babb Jack Schirra Kimberly Bond 480.309.7559
480.231.9397
602.400.5083
Sunbrella Gina B. Wicker
336.586.1240
559.322.0444
Western Contract/WCF Home Design Studio
Cindy Warnock 916.638.3338
Wild West Electronics Brad Bolotin
Wilsonart International
Steve Tyack Jayme Wright Pam Lee Wolf-Gordon Lisa Michelle Amira-Jones
Wolseley North America
Robert Bauer World Market Center Dana Andrew
Yves Delorme
Roberta Hill Barbara Garzoli Debra Griffin 775.853.4600
916.837.3831
702.260.1333
702.427.7752
702.252.3929
702.876.8100
702.599.3060
702.759.0119
831.625.8600
916.331.1002
California Central / Nevada Chapter August — October 2007-2008
Date(s) Event
Date(s) Event
08.06.08
Sacramento Area Social – Inter Flora
08.13.08
Board Meeting in Sacramento
09.27.08 20th Anniversary Party; Thunderbird Lodge,
Incline Village, Nevada
08.14.08 Reno Area Social — Art Walk
09.30.08 08.20.08
Fresno Area Luncheon
10.01.08 New Board takes office; Fiscal Year 2009 begins
08.27.08 Las Vegas Area Monthly Luncheon
10.8.08
09.10.08 Sacramento Area Monthly Luncheon
10.19– 10.25.08 RealWorld DesignWeek
Fiscal year 2008 ends
Sacramento Area Monthly Luncheon
09.11.08Las Vegas CEU at Ferguson; sponsored
by Kohler
10.22.08Reno Area Social — Hands-on session
with Mosaic Tile
09.16.08 Reno Area Monthly Luncheon —
Reno Business Interiors & Panolam Industries
10.22.08 09.24.08 30 Studio 49
Las Vegas Area Monthly Luncheon
Las Vegas Area Monthly Luncheon
11.13.08Reno Area Social — Ferguson; Bath, Kitchen &
Lighting Showroom