juárez and southern new mexico

GuestLife
El Paso
®
JUÁREZ AND SOUTHERN NEW MEXICO
P R E ST I G E
H OT E L
R O O M
M AGA Z I N E
EFRAÍN PADRÓ
S O U T H W E ST ' S
MARK PAULDA
GABRIEL DE LA CRUZ
T H E
2016-2017
MEDIA KIT
TABLE OF CONTENTS
2
www.guestlife.com
paso, juárez, and southern new mexico
3
THE MAGAZINE
4
EDITORIAL CONTENT
5
REASONS TO ADVERTISE
6
ANNUAL READERSHIP
7
TESTIMONIALS
8
MAINTAINED IN-ROOM DISTRIBUTION
10
RESTAURANT ADVERTORIALS
11
DINING FEATURE SECTION
12
STYLE GUIDE SECTION
13
ADVERTISING RATES
14
PRINT AD SPECIFICATIONS
15
PRE-PRESS SPECIFICATIONS
16
GUESTLIFE APP
17
WWW.GUESTLIFE.COM ADVERTISING
18
WEB BANNER ADVERTISING RATES
19
WEB BANNER SPECIFICATIONS
20
CONTACT INFORMATION
W. GRAY BISSELL
GUESTLIFE | el
THE MAGAZINE
PROFILE: GuestLife El Paso, Juárez, and Southern New Mexico is the prestigious,
annual reference book of the very best of the local lifestyle with articles on the
environment, regional history, golf, attractions, art galleries, fashion, real estate,
fine dining, and shopping. Placed in more than 16,000 hotel rooms in Texas
and Southern New Mexico, the hardcover edition is seen by more than 6 million
readers and visitors.
EXCEPTIONAL EDITORIAL by writers from the local area provides the
reader with a range of useful and fascinating information about this remarkable
locale. Editorial covers cities throughout the region, acquainting the reader
with the area’s distinct and varied personality.
DESCRIPTIONS of cultural events, museums, performing arts, and easy reference
guides to special events, galleries, and restaurants facilitate planning and entertainment
by residents and visitors alike. Readers will find numerous suggestions for activities
from scenic wonders to sporting events to historic sites of interest.
FEATURE STORIES are engaging and informative, exploring the
unique attractions and events in the El Paso, Juárez, and Southern New
Mexico area, as well as interesting aspects of the fine arts scene,
architecture, design, fashion, sports, and outdoor adventures.
Editorial focuses on many of the region’s great chefs, helping
visitors discover the surprising variety of local cuisine and nightlife.
WWW.GUESTLIFE.COM provides timely, quality, and travelworthy news of events, cuisine menus, newsletters, and more than
10,000 impressions daily.
GABRIEL DE LA CRUZ
OUR MISSION for our advertisers is to provide cost-effective print and
online communication that channel to the El Paso, Juárez, and Southern
New Mexico travel, business, leisure, visitors, and newcomers market.
www.guestlife.com
3
LAURENCE PARENT
EDITORIAL CONTENT
A PROVEN ADVERTISING OPPORTUNITY
GuestLife El Paso, Juárez, and Southern New Mexico joined the award-winning family of fine GuestLife publications
throughout the Western United States in 1994. Over the past three decades since the first hardbound edition was published
in Palm Springs, California, these publications have set an unsurpassed, though much-imitated, standard for visitor
media nationwide.
This edition of GuestLife offers the El Paso, Juárez, and Southern New Mexico region an outstanding opportunity to attract
and capture business from residents and visitors alike. This four-color, hardbound publication is maintained in more than
16,000 hotel rooms and 3,000 professional locations, allowing advertisers to reach more than 6 million visitors and
residents for an entire year.
No other single medium represents the emerging Borderplex areas in such a positive, attractive, and effective manner.
GuestLife El Paso, Juárez, and Southern New Mexico offers superb editorial produced by local authors who know the area.
High-quality photography and graphic design create an environment highly beneficial to participating advertisers. The hard
cover and outstanding production make for unparalleled longevity and readership.
These hardbound editions are collected worldwide.
Take advantage of this superior visitors’ guide that is available to local residents as well. Millions of visitors and residents will
utilize the book to receive information on specific advertisers.
www.GuestLife.com assists visitors to gain more information about advertisers with continuous service and distribution
throughout the year. Each advertiser also qualifies for bonus articles and/or photographic images.
4
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REASONS TO ADVERTISE
GUESTLIFE EL PASO, JUÁREZ, AND SOUTHERN NEW MEXICO will reach more than 6 million readers.
GUESTLIFE EL PASO, JUÁREZ, AND SOUTHERN NEW MEXICO CAN HELP YOU REACH THESE
VISITORS AND NEWCOMERS!
Hardbound copies placed and maintained in more than
16,000 hotel rooms and 3,000 professional locations
for an entire year.
Readers are looking for things to see, do, buy, and invest
in the region.
Lowest cost per reader of any media in the region, with
more than 6 million readers per year
Bilingual hard cover offers longest effective life span of
any medium in the region.
Editorial coverage which includes annual events, as well
as historical and cultural information, lifestyles, sports,
real estate, and fine dining
An award-winning publisher in business for more than
50 years
World-class design and photography that compels
enthusiastic readership
An impressive environment — and an impressive company
of other advertisers
Proven results for advertisers in this editorial format
High-profile recognition in a positive, eye-catching book
Hotel rooms are audited. The hotels enjoy showcasing
this region.
QR code available to
ADVERTISER BONUS
visitors for to view
Advertisers receive a complimentary 85-word editorial and free listing
in the Advertisers Index.
a fully digital version
Advertisers receive a complimentary laminated easel of their ad for display.
of GuestLife El Paso.
Readers can visit www.GuestLife.com for Advertiser information.
Restaurant advertisers receive a complimentary listing on the Restaurant Guide layout.
Advertisers may qualify for one of several bonus images in Fashion, Gallery, or Style Guide pictorial.
Advertisers who purchase a 1/3 page, 4-color ad or larger will be featured for FREE on GuestLife App, a $900 value. NEW! Advertisers who purchase a 1/6 page, 4-color ad or larger at current rate card will receive one online Premium
Listing for FREE on www.GuestLife.com. Additional premium listings can be purchased at $25 per business location.
www.guestlife.com
5
GABRIEL DE LA CRUZ
ANNUAL READERSHIP
ANNUAL READERSHIP
16,280 rooms x 85% occupancy rate = 13,838 rooms
2.5 nights per overnight guest
365 days divided by 2.5 = 146 nights per year of new readers in each room
146 nights x 2 guests = 292 hotel room readers per day
292 x 13,838 = 4,040,696 readers per year in hotel rooms
3,000 professional business offices x 2.1 readers per day (average) = 6,300
6,300 x 313 days/year (excludes sundays) = 1,971,900 additional readers per year
Bonus distribution to convention and visitors bureaus, chambers of commerce, doctor’s offices, salons,
welcome clubs, Fort Bliss, and more
TOTAL ANNUAL READERSHIP = 6 MILLION PLUS
6
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TESTIMONIALS
“Customers come in and say, 'I want that exact furniture I saw in GuestLife El Paso.'”
— Jerri Burks, El Paso Connection
“GuestLife El Paso is fantastic; it really helps our business.”
— Scott Ziskovsky, The State Line
“I had a $5,000 sale just from a GuestLife customer!”
— Susan Eisen, Susan Eisen Fine Jewelry
“The book is wonderful. Our customers really enjoy it.”
— Camino Real Hotel, Management
“A bunch of people came in from Marriott to eat the other day.”
— Brenda Hayes, Rib Hut
GABRIEL DE LA CRUZ
HERIBERTO IBARRA
“We get a great response from our ad in GuestLife.”
— M. Myers of Ardovino’s Pizza
www.guestlife.com
7
MAINTAINED IN-ROOM DISTRIBUTION
NOTHING ELSE COMES CLOSE
GUESTLIFE EL PASO, JUÁREZ, AND SOUTHERN NEW MEXICO - HARDCOVER
— Balfour Beatty Communities
— Corporate Apartments
— Doctors & Dentist Offices
— El Paso Association of Realtors
— El Paso Tennis & Swim Club
EL PASO
LOCATION
— Hispanic Chamber of Commerce
— Las Cruces Convention & Visitors Bureau
— Professional Office waiting areas
— Regional Chambers of Commerce
— Fort Bliss Billeting & Welcome Center
# OF ROOMS
Americana Inn
America’s Best Value Inn Executive Center Best Western Airport Best Western Anthony Best Western Sunland Park Camino Real Downtown Candlewood Suites
Northeast
Chase Suites Airport Comfort Inn & Suites
Airport Comfort Suites I-10 West Comfort Suites Sunland Park Country Inn & Suites
Sunland Park
Courtyard Suites
Bassett Days Inn Yarbrough Days Inn West Doubletree Downtown Econolodge
West @ I-10
El Paso Suites East/Central Fairfield Inn & Suites
West
Fort Bliss Billeting Central GuestHouse Suites Airport GuestHouse Suites Zaragosa, Airport, West Hampton Inn & Suites Airway Hampton Inn & Suites
West (Desert Blvd.)
Hampton Inn & Suites
Zaragoza
Hawthorn Inn & Suites Airport Hilton Garden Inn
Airport
Hilton Garden Inn UTEP Holiday Inn Bassett Holiday Inn Express Airport
Holiday Inn Express Anthony Holiday Inn Express Downtown Holiday Inn Express East-Zaragosa Holiday Inn Express Suites West (Artcraft)
Homewood Suites Airway IHG Army Hotels Fort Bliss YMCA Fort Bliss La Quinta Airport La Quinta Bartlett-West La Quinta Cielo Vista La Quinta Lomaland La Quinta West La Quinta Yarbrough Marriott Airport 8
www.guestlife.com
50
99
135
80
50
375
95
250
101
120
50
175
90
122
50
200
50
185
121
600
200
65
139
93
101
151
145
153
111
110
110
110
110
96
114
154
60
121
103
118
138
130
103
297
EL PASO — Retirement Communities
— Ruidoso Chamber of Commerce
— Salons
— Sun Bowl Association
— White Sands Missle Range
LOCATION
Motel 6
Gateway East
Quality Inn
Yarbrough Quality Inn & Suites Airport Radisson Inn & Suites Airport Red Roof East Ramada Suites Lomaland Residence Inn Bassett Sleep Inn West
Springhill Suites
West
Studio 6
Lomaland
Super 8
Airport TownPlace Inn & Suites Airport
Travelodge West Travelodge La Hacienda Airport Wyndham Airport # OF ROOMS
83
196
96
208
122
126
103
63
103
94
165
110
127
180
272
EL PASO TOTAL: SOUTHERN NEW MEXICO
LAS CRUCES
LOCATION
8,078
# OF ROOMS
America's Best Value Inn Best Western Mesilla Valley Inn Best Western Mission Inn Days Inn Comfort Inn
Comfort Inn-Sleep Inn Comfort Inn & Suites Ave. de Mesilla Comfort Suites
Comfort Suites Triviz Dr.
Comfort Suites University
Drury Hotels Drury Inn
Econolodge
Economy Inn Hampton Inn Griggs
Hampton Inn & Suites Hilton Garden Inn
University
Holiday Inn Express Holiday Inn & Suites
Hotel Encanto Days Inn
La Quinta Inn Ave. de Mesilla
Meson de Mesilla Motel 6 North
Motel 6 Summit
100
166
75
132
80
70
140
100
63
50
100
75
60
100
100
97
140
50
80
206
65
140
18
110
100
LAS CRUCES
LOCATION
# OF ROOMS
Plaza Suites Quality Inn Quality Inn & Suites Ramada
Ramada Palms Sleep Inn/Comfort Inn Springhill Suites by Marriott Staybridge Suites TownePlace Suites by Marriott 86
96
55
114
114
100
101
100
81
LAS CRUCES TOTAL: 3,264
CARLSBAD # OF ROOMS
Best Western Stevens Inn
Best Western Carlsbad Inn
Continental Inn & Suites
Days Inn Carlsbad Econolodge
Great Western Inn & Suites Hampton Inn & Suites
Holiday Inn Carlsbad Holiday Inn Express & Suites
Quality Inn U.S. Travelers Inn
Rodeway Inn
The Trinity Hotel
222
50
100
60
50
120
85
85
100
80
121
55
60
8
CARLSBAD TOTAL: Hobbs
LOCATION
1,196
# OF ROOMS
America's Best Value Inn
Baymont Inn & Suites
Best Western Executive
Brentwood Inn & Suites
Comfort Suites
Country Inn & Suites
Days Inn Econo Lodge
Fairfield Inn & Suites
Hampton Inn & Suites Hobbs Family Inn
Holiday Inn Express
La Quinta
Lea County Inn Mainstay
Quality Inn & Suites
Relax Inn
TownPlace Inn & Suites Airport
TownPlace Inn by Marriott
Zia Park Hotel
Hobbs TOTAL: Elephant butte 57
90
50
60
90
64
50
40
94
70
60
60
90
45
104
64
40
110
97
121
1,456
Elephant Butte Inn & Spa Elephant Butte Lake & Resort 45
20
Elephant butte total: 65
TRUTH OR CONSEQUENCES Best Western Charles Motel 70
20
Comfort Inn and Suites
Comfort Inn & Suites Holiday Inn Express Hot Springs Inn
Oasis Sierra Grande Health Sierra Grande Lodge and Spa 50
60
80
40
80
150
12
truth or consequences TOTAL:
562
RUIDOSO
# OF ROOMS
RUIDOSO TOTAL: 1,192
Budget Lodge Ruidoso Days Inn Holiday Inn Ruidoso Inn of the Mountain Gods Innsbrook Village and Country Club Resort La Quinta Inn & Suites Motel 6
Pine Cliff Village Quality Inn & Suites
Ruidoso Mountain Inn
Ruidoso River Resort Staybridge Suites
Suburban Extended Stay
Travelodge ALAMOGORDO
46
60
80
250
60
64
84
60
79
102
35
102
110
60
Best Western Desert Aire
Comfort Inn Days Inn
Holiday Inn Express
Magnuson
Quality Inn
Super 8
60
55
40
80
82
100
50
alamogordo TOTAL: 467
SOUTHERN
NEW MEXICO TOTAL: 8,202
REDISTRIBUTION
Hotels receiving back issues in near perfect condition
Fort Bliss — 59
Travelodge, Airport — 120
LoneStar Inn, Central — 60
Mesa Inn, Executive — 80
Value Place, East — 90
Intown Suites, East — 90
Super 9 Motel, West — 30
Days Inn, East — 132
Econolodge
Best Value
Knights Inn
Motel 6 (3)
Traveler
Mesa Inn
La Hacienda Airport
Stardust Inn
Allstate Motel
Stardust Motel
New Mexico Visitors Ctr
Red Roof,
East & West — 246
SuperLodge — 200
Deluxe Inn Super 8 East
Extended Stay
Coral Motel
Americana
Las Cruces CVB
Coral Inn
Intown Suites
Region 19 Headquarters
www.guestlife.com
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RESTAURANT ADVERTORIALS
GREAT CHEFS / RESTAURANT ADVERTORIALS
ADVERTISING CLOSE DATE: MARCH 15, 2016 | MATERIALS DUE : MARCH 28, 2016
G R EAT CHEF S
MENU HIGHLIGHTS
ENTRÉES
14 oz. DelMonico Rib-eye
Grilled to perfection and
served with your choice of
shareable sides, including
sautéed mushrooms, or twicebaked potato.
Yellow Fin Tuna
Pistachio-crusted with green
mole sauce and tempura-style
asparagus.
Beef Short Ribs
Boneless beef short ribs with
traditional mirepoix, cabernet
sauvignon over mashed
potatoes.
DESSERTS
Traditional New York Style
Cheesecake
Crumbly graham cracker crust
and a rich, silky cream cheese
and sour cream filling.
Great for any occasion.
Mesa Street Grill
AWARDED FOR EXCELLENCE IN FINE DINING
FOR WELL OVER A DECADE, MESA STREET GRILL HAS
been regarded as the leader in El Paso’s fine dining. This
year brought tremendous accolades as the restaurant won
the industry’s coveted Distinguished Restaurants of North
America (DiRoNA) Award for Excellence. Fewer than 800
restaurants hold the distinction globally, and no other
restaurant in El Paso boasts the award.
The restaurant’s décor delivers a stylish yet comfortable
atmosphere, along with a unique touch of sophisticated
elegance. Visitors enjoy the upscale charm of Mesa
Street’s inviting dining room, the stately bar, and the
climate-controlled patio, which affords year-round sunset
vistas of the majestic Franklin Mountains.
At Mesa Street Grill, meticulous attention to detail and
quality is standard. Start your meal with one of Mesa’s
signature appetizer selections: the bacon-wrapped
jalapeños or their trademark Steak Soup. The fresh salad
selection is outstanding, which includes an avocado
and grapefruit salad drizzled with a unique French-style
dressing — a recipe that has been a well-guarded family
secret for over a decade.
All beef is 100 percent USDA Prime — the finest cut
available. The 14-ounce Delmonico Rib-Eye melts in your
mouth, and the Steak Diane is truly in a class of its own.
Complement your order with side dishes like Twice Baked
Potato, sautéed mushrooms, or the signature Lobster Mac
and Cheese.
Mesa Street Grill boasts the city’s freshest seafood —
flown in daily. Sample the Atlantic salmon, pistachio crusted
tuna, or Pacific halibut. For a bit of fiery seaside flair, try the
Spicy Shrimp Pasta.
Mesa Street Grill’s award-winning wine collection has
captured the Wine Spectator Award a record of eight years in
a row. Their pub-style bar has one of the most highly regarded
selections in town, with more than 150 brands of liquor,
including a selection of craft liquors that span the globe.
Bananas Foster
Sliced bananas simmered in a
rich sauce consisting
of rum, brown sugar,
butter, and crème de banana
and served with vanilla ice
cream. Prepared at your table.
FINE WINES
Neibaum-Coppola – Rubicon
Napa Valley, 2008
Beringer – Private Reserve
Napa Valley, 1995-1997
Nickel & Nickel –
Harris Vineyard
Napa Valley, 2006
Chateau Ste. Michelle
Columbia Valley, 2007
Opus One Winery
Napa Valley, 2004/2005
Dom Perignon
Epernay, 2002
3800 N. Mesa Street, El Paso, Texas 79902 • 915-532-1881 • www.mesastreetgrill.com
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WWW.GUESTLIFE.COM
2-PAGE ADVERTORIAL
Over 6 million hungry readers will sit down to
GuestLife El Paso, Juárez, and Southern New Mexico.
Advertorials allow presentation of restaurants and
cuisine in a highly appealing editorial display. All text
and photography is produced by the publisher.
COST AND VALUE
$6,610 — $551 PER MONTH
YOU SAVE $9,310 with this
special package.
*Includes premium web listing.
250 words of copy
Two (2) 4-color photos
PACKAGE COMPONENTS
Complimentary design and production (includes photography)
Directory listing | 85-words | provided by advertiser
Listing in the Advertisers Index
Personalized copy of GuestLife El Paso, Juárez, and Southern New Mexico
Laminated display of their ad as it appears in the final publication
Advertorial posted online for one year on www.GuestLife.com
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PUBLISHER’S POLICIES
GuestLife determines editorial
style, photography size and
cropping, and overall design
of advertorials in a consistent
editorial format. Logo types
and other non-pictorial art
may not be included.
DINING FEATURE SECTION
Over 6 million hungry visitors will enjoy GuestLife El Paso, Juárez, and Southern New Mexico.
ADVERTISING CLOSE DATE: MARCH 15, 2016 | MATERIALS DUE : MARCH 28, 2016
PACKAGE COMPONENTS
Restaurant advertisers will receive:
DINING DIRECTORY
Listing on the multi-color dining guide chart
Directory listing | 85-words | provided by advertiser
ANDALE FINE MEXICAN CUISINE
& CANTINA
9201 Gateway West Blvd.,
El Paso, TX 79925, 915-590-5999
www.andalemexicanrestaurant.com
Step in and the aroma of freshly made corn
tortillas and Mexican cuisine will stir your
senses. With its festive atmosphere, Andale
is perfect for any occasion. Lunch and dinner specials, as well as a full breakfast and
children’s menu, are offered. Andale uses
the freshest ingredients, strict preparation
standards, and consistent quality in taste,
presentation, and service. Party room,
outdoor patio, and daily live music.
Website listing
Listing in the Advertisers Index
Proofs for approval prior to publication
ARDOVINO’S DESERT CROSSING
1 Ardovino Dr., Sunland Park, NM 88063
575-589-0653, www.ardovinos.com
Set at the foot of Mt. Cristo Rey, Ardovino’s Desert Crossing and its Mecca
Lounge offer fine dining in a destination
that has attracted a lively mix of hipsters
and cowboys since the 1940s. The natural
desert beauty, live music, gourmet food,
and extensive wine selection set Ardovino’s
apart from the rest. Dine in the sleek deco
dining room or on the patio under the stars
— all with a spectacular view of El Paso’s
skyline and only minutes from downtown.
Sunday brunch served 10 a.m. to 2:30 p.m.
Personalized copy of GuestLife El Paso, Juárez, and Southern
New Mexico
Laminated display of their ad as it appears in the final publication
ARDOVINO’S PIZZA
865 N. Resler Dr.,
El Paso, TX 79912, 915-760-6000
1879 N. Zaragoza Rd.,
El Paso, TX 79936, 915-856-9111
AD SIZE
ANNUALLY
MONTHLY
1/4 PAGE - B/W
$1,815
$151
1/4 PAGE - 2-COLOR
$2,215 $185
1/4 PAGE - 4-COLOR
$3,015 $251
11100 Sean Haggerty Dr.,
El Paso, TX 79934, 915-821-7000
www.ardovinospizza.com
Established in 1961, Ardovino’s opened
as a gourmet and Italian food mart and
has since expanded to include a pizzeria
and delicatessen. Ardovino’s 41 years of
experience means great food — pizza,
sandwiches, and gourmet items, as well as
wine and gifts. Ardovino’s is your headquarters for gift baskets. “It definitely has
the best pizza in town,” says Texas Monthly
magazine. Recognized by Pizza Today
magazine as one of the top 100 independent pizzerias in the country.
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CAFÉ ITALIA
504 W. San Antonio St., Suite B
El Paso, TX 79901, 915-532-3111
Join us at Café Italia for pizza made in our
signature wood-fired brick oven. Enjoy
dough and mozzarella that are made
from scratch. Our menu also includes
appetizers, pasta, desserts, and, during
lunch, sandwiches. This small, intimate
restaurant is the perfect place for a casual
meal, business meeting, or special occasion.
Our unique and eclectic wine list and craft
beer selection is managed by one of the
city’s only certified sommeliers. Fine spirits
are also available. Café Italia Downtown
is the winner of the Best Commercial
Interior category of the 2013 Texas
Downtown Association (TDA) Presidents
Awards Program. Located at the corner of
West San Antonio and Durango next to a
multistory parking garage. The restaurant
is within very short walking distance to
the newly constructed downtown baseball
stadium, the El Paso Convention Center,
and the Abraham Chavez Theatre.
CRAVE KITCHEN & BAR
Kern Place
300 Cincinnati Ave., El Paso, TX 79902
915-351-3677
11990 Rojas Dr., El Paso, TX 79936
915-594-7971
www.cravekitchenandbar.com
Crave offers it all: breakfast, brunch, lunch,
dinner, and drinks in a casual yet stylish and
comfortable setting. We have a modern
American menu with our own special twist.
The menu consists of your favorite comfort
foods prepared fresh daily. We offer awardwinning burgers, salads, steaks, and Green
Chile Mac and Cheese. Some of our other
favorites include tuna ceviche, our famous
chicken and waffles, and our giant homemade
Barely Baked Cookie. Crave has been voted
Best Sure Bet for Good Food Every Time in
What’s Up Magazine for the past three years.
Also voted Best Burger by What’s Up and
mentioned in Texas Monthly as Best Breakfast.
THE DOME RESTAURANT
Camino Real Hotel
101 S. El Paso St., El Paso, TX 79901
915-534-3010, www.caminorealelpaso.com
Elegant dining at its finest with a traditional
ambiance. Featuring a wide selection of
classic and nouvelle appetizers, soups,
salads, side dishes, and entrées, including
fish, seafood, meats, and poultry. One of
the city’s best wine cellars. For dinner only,
reservations recommended.
FIRE RESTAURANT, LIQUID BAR
& M CAFÉ
at the DoubleTree by Hilton Hotel
El Paso Downtown
600 N. El Paso St., El Paso, TX 79901
915-532-8733
www.elpasodowntowncitycenter.
doubletree.com
Enjoy an evening of great food and
great drinks in a great location at Fire
Restaurant, featuring prime rib night on
Wednesdays and Thursdays and daily
dinner specials. You will love the menu and
live entertainment on Thursday evenings
with Julio. Unwind with after-dinner drinks
at the Liquid Bar. In-the-know downtowners know this bar well. Mix and mingle with
a wide, dreamlike view of the Museum
District. Creatively concocted cocktails,
super-fine wines, and lively conversation
put the pop in this ultra-urban hot spot.
THE GARDEN
Union Plaza
511 Western St., El Paso, TX 79901
915-544-4400
www.thegardenep.com
Tucked in the heart of El Paso’s Union Plaza
Entertainment District, The Garden provides
the splendor of fine dining in an atmosphere
pulsating with intensity unmatched in the
Sun City. Our innovative design and fresh
take on some favorite American dishes have
made The Garden popular. The fusion of
soothing natural elements with bold, dynamic
flavors provides just the right kick to keep
patrons coming back. Patio, humidor, full bar,
sushi, salads, steaks, and more.
GREAT AMERICAN LAND
& CATTLE COMPANY
Eastside Steakburger Steakhouse
2220 N. Yarbrough Dr.,
El Paso, TX 79925
915-595-1772
www.greatamerican-steakburger.com
If you’re looking for great food in a fun
and friendly environment, then look
no further. The “Original” Steakburger
restaurant offers a large variety of
WWW.GUESTLIFE.COM
burgers, sandwiches, platters of steaks, seafood, chicken, and
BBQ; salads, tortilla soup, shrimp cocktails; beer, wine, and
tequila and wine-based margaritas.
MATERIALS
Design and production
of ads by the publisher
is complimentary in
this special package.
Photos, logo, and copy
supplied by advertiser,
according to Pre-Press
Specifications.
SINCE 1981
HAND-CARVED STEAKS
VOTED BEST SEAFOOD
AMAZING WINE SELECTION
AND ELEGANT BAR
business associates or friends and loved ones. Everything about
Mesa Street Grill is designed to enhance your dining experience.
Live jazz on Fridays and Saturdays from 8 p.m. to midnight.
MI PIACI RISTORANTE ITALIANO
Pepper Tree Square: 5411 N. Mesa St., El Paso, TX 79912
915-875-0034, www.mipiaciep.com
Join Mi Piaci Ristorante Italiano for lunch or dinner with chef/owner
Cosimo Battaglia, who hails from Calabria, Italy. For the freshest
seafood, gourmet hand-cut Angus reserve steaks aged 21 days,
and gently homemade pasta from Italy, Mi Piaci is your destination.
Serving El Paso and Southern New Mexico since 2005.
PELICAN’S
130 Shadow Mountain Drive, El Paso, TX 79912, 915-581-1392
1780 Lee Trevino Dr., El Paso, TX 79936, 915-598-5662
www.pelicanselpaso.com
For more than 34 years, Pelican’s has specialized in fresh seafood
and USDA Choice beef. The restaurants have earned praise and
recognition for superior cuisine and service. In addition to the fresh
catch, signature dishes include Shrimp Pelican, in-house smoked
salmon, Alaskan king crab legs, and fresh-cut USDA beef cooked
to perfection. The relaxing seaside atmosphere includes nautical
relics and natural wood, which set the perfect mood for enjoying
the best seafood in the Southwest. Like us on Facebook.
SPARROW’S SPIRITS & PIES
201 S. El Paso St., El Paso, TX 79901, 915-533-8988
12798 Edgemere Blvd., Suite D, El Paso, TX 79938
915-855-PIES (7437)
www.sparrowsspiritsandpies.com
Chicago Authentic Sparrow’s Stuffed Pies — 1.5-inch Deep Dish
Pies stuffed with mozzarella cheese and our very own chunky
marinara sauce with a unique beer batter dough — are made fresh
daily! Choose from a fine selection of pizzas with an amazing array
of toppings. Start with our Bruschetta Bread, toasted with our
homemade spread with shredded Parmesan cheese or the Ripple
Cheese Balls, four meatballs covered with our house-made chunky
tomato sauce and melted mozzarella cheese. Salads like the Caesar or Sparrows Nest Salad are so delicious! Hot Subs include The
Meat Meets Meat: Pepperoni, Italian sausage links, and meatballs
with chunky tomato sauce and melted mozzarella cheese. Enjoy a
full bar and extensive list of craft beers. Our bartenders offer amazing cocktails for all occasions. Sun-Mon. 11 a.m.–10 p.m., Tues. and
Thurs. 11 a.m.–11 p.m, Fri. and Sat. open until midnight.
THE STATE LINE
1222 Sunland Park Dr., El Paso, TX 79922, 915-581-3371
Enjoy El Paso’s nationally acclaimed barbecue. Behind the walls of
this Spanish structure lies one of the most beautiful courtyards in
the city. Large weeping willows and fountains make The State Line
a favorite of locals and visitors. This popular 4’ 0s roadhouse eatery
features specialties such as baby back pork ribs, smoked prime rib,
smoked duck, and pork tenderloin. Rounding out the menu is a full
line of signature salads as well as grilled items, including steaks,
seafood, and chicken. Open for dinner seven nights a week and
lunch Sun.–Fri. Outdoor dining and full bar. The Side Door Liquor
Store is open daily until midnight.
FRESH
SEAFOOD
FINE
STEAKS
 Northeast (Airport/Fort Bliss)
7600 Alabama St., El Paso, TX 79904
915-751-5300
www.originalgreatamerican.com
For more than 30 years, Great American Land & Cattle Company Steakburgers and Steakhouses remain the most highly
respected and honored steakhouses in El Paso and worldwide.
Tasting is believing, so plan an enjoyable meal at the Great
American Land & Cattle Company. Choice steaks, sumptuous
seafood, sandwiches, salads, and more!
&
HIBACHI GRILL BUFFET
1516 N. Lee Trevino Dr., El Paso, TX 79936
915-626-5098
We have more than 200 different items on our buffet plus a
Hibachi section where you can choose your own menu items
and have it cooked on the Hibachi at no additional charge.
Seafood, Steak, Salmon, Shrimp, Crab, Chicken, and wonderful
sushi! Chinese, Japanese, American, Italian and Mexican.
All you can eat Oysters!
130 Shadow Mountain @ Mesa 581-1392
1780 N. Lee Treviño @ Trawood 598-5662
pelicanselpaso.com
Like us on Facebook!
Fine
Wines Cocktails
Scotches
Enchanting
dinner
COCKTAILS 5PM - LATE
DINNER
BRUNCH
Sat
9AM - 2:30PM
Sun
10AM - 2:30PM
Pepper Tree Square
5411 N. Mesa El Paso, TX 79912
sMIPIACIEPCOM
OPEN SUSHI BAR
EVERYTHING IS FRESHLY
COOKED BY OUR SKILLED
HIBACHI CHEF
HILLSIDE COFFEE AND DONUT CO.
4935 N. Mesa St., Suite 1B, El Paso TX 79912
www.hillsidecoffeeanddonut.com
Hillside Coffee and Donuts grind their beans daily with their
own local roast, alongside daily fresh handmade donuts.
It’s Why You Travel
Tue - Sat
5PM - 10:30PM
Sun
5PM - 9PM
 Westside Steakburger Steakhouse
701 S. Mesa Hills Dr., El Paso, TX 79912
915-585-7873
www.greatamericansteakburger.com
Enjoy world-famous service, sunset views, heart-healthy
Akaushi Kobe rib-eye or burger, deluxe seafood platters, BBQ
chicken, beef, or chicken fajitas for two. Save room for our
creamy specialty Mission pies, made from our own recipes.
All proceeds go to support mission groups. Mission Key lime,
chocolate silk, or flavor of the week. The Westside location on
Mesa Hills is just one block north, at the Sunland Park Exit.
BANQUETS
live music
CELEBRATIONS
Classic
venues
HINEY’S SPORTS RESTAURANT
8220 Gateway East Blvd., El Paso, TX
79907, 915-590-0115
www.hineys.net
Your home for NFL, NBA, NHL, and MLB games, Hiney’s shows
all the games at once in HDTV on flat, big-screen TVs and has
a full bar. Enjoy a variety of appetizers and salads. Lunch and
dinner feature choices including Mexican and Italian dishes.
Everything from T-bone steak and burgers to chicken Alfredo
with homemade sauce and a side of garlic bread. Or choose a
fish fillet, chicken-fried steak, or hickory-smoked rib dinner. For a
bowl of real West Texas chili with shredded cheese, it’s Hiney’s!
HIBACHI GRILL BUFFET
MASTER CHEFS
1516 LEE TREVINO, EL PASO, TEXAS 79936, 915-626-5098
WWW.GUESTLIFE.COM
67
1Ardovino Dr. Sunland Park, NM
575.589.0653 www.ardovinos.com
WWW.GUESTLIFE.COM
69
www.guestlife.com
11
STYLE GUIDE SECTION
ADVERTISING CLOSE DATE: MARCH 15, 2016 | MATERIALS DUE : MARCH 28, 2016
GuestLife El Paso, Juárez, and Southern New Mexico presents retailers'
offerings in a unique format unparalleled by any other medium in the
region.
PACKAGE COMPONENTS
STYLE GUIDE
Style Guide and Bonus Image package
advertisers will receive:
One product or fashion pictorial image
Editorial listing | 85 words | provided by advertiser
Listing in the Index of Advertisers
Proofs for approval prior to publication
Personalized copy of GuestLife El Paso, Juárez, and
Southern New Mexico
Laminated display of their ad as it appears
in the final publication
Solid wood entertainment center,
handcrafted. Special custom
orders welcome. Two story
building on 3 acres of shopping.
Only at El Paso Connection.
QUALIFICATION
Advertisers may qualify for a color Style Guide section and
Bonus Images with a contract for a minimum 1/2 page black
and white or 1/3 page four-color ad.
EL PASO CONNECTION
14301 Gateway West, (I-10 at Exit 37),
El Paso, TX 79927
915-852-0898
Rustic Log Cabin
941 U.S. Hwy. 83, High Rolls, NM
575-682-6301
Rustic Connection of Ruidoso
1500 Sudderth Dr., Ruidoso, NM
575-257-7743
36
WWW.GUESTLIFE.COM
MATERIALS
Advertisers supply a maximum of 25 words of caption text (product,
features, brand name, price, retailer, city) and one 4-color image of the
product. Images may be submitted as transparencies or as digital files
(300 dpi/cmyk), on a CD or FTP upload. Copy may be submitted on disk
or emailed in a Microsoft Word document (call for details).
To maintain consistency, no deviations are allowed,
including typefaces.
Xicali Imports has El Paso’s most varied selection of gifts and
home decor. Thousands of surprises for the whole family
under one big roof!
XICALI IMPORTS
7824 North Loop Dr., El Paso, TX 79915
915-598-4427, facebook/xicaliimports
With an ever changing selection of products, our diverse
inventory offers something for everyone.
WHOOPEE BOWL
9010 N. Desert Blvd., Canutillo, TX 79835
800-253-9837 or 915-886-2855
PUBLISHER’S POLICIES
GuestLife determines editorial
style, photography size and
cropping, and overall design
of bonus image display in a
consistent editorial format.
Logo types and other nonpictorial art may not be
included.
12
www.guestlife.com
Eva Mendes Collection 2014 available at
New York & Company, Bassett Place.
Selection and Style, Bassett Has It!
BASSETT PLACE
I-10 and Geronimo
El Paso, TX 79925
915-772-7479
www.shopbassettplace.com
WWW.GUESTLIFE.COM
37
GuestLife El Paso, Juárez, and Southern New Mexico
ADVERTISING RATES
BLACK & WHITE
ANNUALLY
MONTHLY
4-COLOR
ANNUALLY
MONTHLY
FULL PAGE
$6,540 $545
FULL PAGE$7,960 $663
2/3 PAGE
$5,235 $436
2/3 PAGE
$6,370 $531
1/2 PAGE
$4,385 $365
1/2 PAGE
$5,335 $445
1/3 PAGE
$3,270 $273
1/3 PAGE
$3,980 $332
1/4 PAGE
$2,620 $218
1/4 PAGE
$3,185 $265
1/6 PAGE
$1,965 $164
1/6 PAGE
$2,400 $200
1/12 PAGE
$1,310 $109
COVERS
ANNUALLY
MONTHLY
2-COLOR
ANNUALLY
MONTHLY
COVER 2
$10,750 $896
FULL PAGE
$7,235 $603
COVER 3
$9,555 $796
2/3 PAGE
$5,790 $483
COVER 4
$11,940 $995
1/2 PAGE
$4,850 $404
1/3 PAGE
$3,620 $302
2 PAGE ADVERTORIALS*
1/4 PAGE
$2,895 $241
4-COLOR
ANNUALLY
MONTHLY
1/6 PAGE
$2,175 $181
DINING
$6,610 $551
1/12 PAGE
$1,450 $121
ARTS & ANTIQUES $6,610 $551
REAL ESTATE
$551
$6,610 *with link included
Reg. Cost 2 Page Advertorial: $15,920
You Save: $9,310 ADVERTISING CLOSE DATE: MARCH 15, 2016 | MATERIALS DUE: MARCH 28, 2016
BLEED, PREFERRED POSITION & INSERTS: Add 10% for bleed. Add 20% for preferred position. Insert cost available on request.
COMMISSIONS AND DISCOUNTS: 15% commission allowed to recognized agencies on space, color, and position charges, provided that
a press-ready digital file is supplied. No commission on production charges or reprints. Commission not allowed on accounts past due
after 60 days. Cash discount of 5% off net if full price is paid with contract. No cash discount when contract price is paid on monthly basis.
COPY: Publisher reserves the right to refuse any advertisement and assumes no liability if, for any reason, it becomes necessary to
omit any advertising.
CLOSING AND CANCELLATION DATES: Published annually in May. Contract and insertion orders are noncancellable after acceptance
by publisher. GuestLife El Paso, Juárez, and Southern New Mexico is not responsible for accuracy of ads if changes are made
after deadline.
LATE CHARGE: Advertisers will be assessed $500 for materials received after above closings.
PUBLISHER’S POLICIES: GuestLife determines editorial style, photography size & cropping, and overall design of formatted ads,
bonus sections, and advertorials in a consistent editorial format. Logo types and other non-pictorial art may not be included.
www.guestlife.com
13
GuestLife El Paso, Juárez, and Southern New Mexico
PRINT AD SPECIFICATIONS
ADVERTISING CLOSE DATE: MARCH 15, 2016 | MATERIALS DUE : MARCH 28, 2016
AD SIZE
WIDTH
DEPTH
2-Page Spread
17-1/4"
11"
Full Page Bleed
8-5/8"
11"
Trim Size
8-3/8"
10-3/4"
Live Matter
7-1/4"
9-3/4"
2/3 Page
4-3/4"
9-3/4"
1/2 Page Vertical
4-3/4"
7-1/4"
1/2 Page Horizontal
7-1/4"
4-3/4"
1/3 Page Vertical
2-1/4"
9-3/4"
1/3 Page Square
4-3/4"
4-3/4"
1/4 Page Vertical
3-1/2"
4-3/4"
1/6 Page Vertical
2-1/4"
4-3/4"
1/6 Page Horizontal
4-3/4"
2-1/4"
1/12 Page Square
2-1/4"
2-1/4"
For further information, contact your local
advertising representative
MARY KIDD
Sales / Regional Manager
915-203-7559 cell
[email protected]
EL PASO OFFICE:
216 Espana, El Paso, TX 79912
915-585-9389 office & fax
14
www.guestlife.com
1/3 Sq
1/6V
1/12 Sq
Full Width 1/2H
1/2V
Full
Length
2/3V
1/6H
1/3V
GuestLife El Paso, Juárez, and Southern New Mexico
MARK PAULDA
PRE-PRESS AD SPECIFICATIONS
MATERIAL SPECIFICATIONS Advertising must be submitted in digital format. All images and elements must be
placed at 100% in CMYK to SWOP standards with a minimum resolution of 300 dpi. (PSD, TIF, or JPEG)
MEDIA DVD or CD-ROM (ISO 9660 format)
DOCUMENT SIZE 8-3/8" x 10-3/4" (8.375 x 10.75) — Pull 1/8" (.125) bleed from edge of document on all sides.
TRIM SIZE 8-3/8" x 10-3/4" (8.375 x 10.75)
LIVE MATTER 7-1/4" x 9-3/4" (7.25 x 9.75). — Live matter should not fall closer than 3/8" (.375) to trim line.
BACK COVER SIZE 8-3/4" x 11-1/4" (8.75 x 11.125)
Includes bleed on all sides to accommodate extra bleed image for hardbound back cover.
FILE FORMAT PDFx1a files only.
FTP UPLOADS http://uploads.palmspringslife.com
This takes you to the login page. Ask your sales representative for the username and password.
PROOFS Supplied ads are accepted with the understanding that the advertiser has provided a properly calibrated
approved proof and will be forwarded to the press as a guide. If no proof is supplied, a color printout will be provided
to the press. Please note, due to variations in monitors and printers, final printed color may not be an identical match.
Halftone proofs are available to all advertisers, designers, or agencies up to 5 days after close date at $50 per page, plus
shipping. Charges will be added to advertiser's first invoice. One complimentary change to proof is permitted.
Thereafter, a $50 charge per change will be added.
PRINTING Web offset on 60-lb. coated free-sheet to SWOP standards. Dot variation of 4% per color (cyan, magenta, yellow
and black) are within SWOP standards. Publisher is not liable for any color variations within SWOP standards.
DESIGN CONSIDERATIONS Hairline rules and reverse type (under 8 pt., particularly serif fonts) tend to fill in on press
and are not recommended. Black backgrounds, in 4-color advertisements, should have undercolor added: 40% cyan, 30%
magenta, 30% yellow, 100% black.
OTHER SERVICES Full graphic design services are offered through Desert Grafics. Call 760-323-2739.
PUBLISHER’S POLICIES GuestLife determines editorial style, photography size, and cropping as well as overall design
of advertorials in a consistent editorial format. Logo types and other non-pictorial art may not be included.
RETURN OF MATERIALS & SHIPPING INSTRUCTIONS Materials will be returned on request only. Publisher assumes
no responsibility for artwork not redeemed for six months after date of publication.
SEND ALL ADVERTISING MATERIALS TO:
Desert Publications Inc. — c/o GuestLife El Paso, 303 N. Indian Canyon Drive, Palm Springs, California 92262
FOR MORE INFORMATION CONTACT:
Mary Kidd | 915-585-9389 office & fax | 915-203-7559 cell | [email protected]
www.guestlife.com
15
GUESTLIFE APP
USERS CAN
explore
SOUTHERN
NEW MEXICO
View digital edition online
El Paso is truly the pass to the north — the north being southern New
Mexico. The Land of Enchantment offers a wide range of attractions for the
entire family, from subterranean wonders and forested mountaintops to
Native American ruins and contemporary art. Head north of the border and
explore what was once part of New Spain.
Click on ad to link to website (with hyperlink)
YOUR BUSINESS
Drive visitors to your website
explore
EL PASO
THE GUESTLIFE APP
El Paso is a romantic crossroads where Mexico, Texas, and the American Southwest
converge with shared histories, culture, art, and cuisine. With more than 649,000
people calling it home, it is the sixth-largest city in Texas and the 22nd largest in
the United States. Together with Las Cruces, N.M., and Ciudad Juárez, Mexico, the
area comprises the world’s largest international metroplex, with a population of
Available for smartphones and tablets, cross-promoted
in print and online
approximately 2.7 million. In addition to its impressive size, CQ Press listed El Paso
STEVE LARESE
in 2013 as the safest large city in the U.S. (based on FBI statistics and compared to
other cities with a population of at least 500,000). It also earned an All-American
City designation from the National Civic League in 2010.
26
WWW.GUESTLIFE.COM
All advertisers are featured on GuestLife El Paso app
M A R K PA U L DA
STYLE GUIDE
14
WWW.GUESTLIFE.COM
Solid wood entertainment center,
handcrafted. Special custom
orders welcome. Two story
building on 3 acres of shopping.
Only at El Paso Connection.
EL PASO CONNECTION
14301 Gateway West, (I-10 at Exit 37),
El Paso, TX 79927
915-852-0898
Rustic Log Cabin
941 U.S. Hwy. 83, High Rolls, NM
575-682-6301
Rustic Connection of Ruidoso
1500 Sudderth Dr., Ruidoso, NM
575-257-7743
36
WWW.GUESTLIFE.COM
QR code available to
visitors for to view
a fully digital version
of GuestLife El Paso.
16
www.guestlife.com
Ask about all of our digital
and mobile app advertising options.
WWW.GUESTLIFE.COM
ADVERTISING
ONLINE ADVERTISER BENEFITS
Increased exposure Hundreds of thousands of visitors each month, year round, searching for information,
products, and services.
Extended reach — regional, national, global Vacationers from across the United States, Europe, Asia,
Mexico, Central and South America.
Extended branding Adding online customer touch points with consistent messaging reinforces the print
advertising and increases customer awareness.
Direct response from customers Direct link to website, email, and telephone contact allows
customers to contact you 24 hours a day, 7 days a week.
Advanced targeting by category For a premium rate, ads can be targeted by editorial category.
Detailed daily reporting of campaign performance Advertiser provided daily reports on
how many people saw their ads and how many responded.
Update and edit premium listing content as often as you like Update your company info, description,
and photos as often as you like. For example, restaurants can post their daily dinner specials. A premium listing
is a full-page online interactive ad.
ONLINE LISTINGS
1) BASIC LISTING | FREE
TO PRINT ADVERTISERS
Promote your business to thousands of visitors
Name, address, contact info, and map
Indexed by city, category, and feature
TRAVELERS STAY WIRED ON VACATION
51% are likely to bring a laptop computer on vacation
34% report they already have brought a laptop
computer on vacation
45% of travelers gather trip information online
while traveling
2) PREMIUM LISTING* | $25/PER MO.
20% DISCOUNT FOR CURRENT PRINT ADVERTISERS
Includes a link directly to your website
Listing is highlighted to stand out in search results
Add photos, editorial, and business details
Update as often as you like
All features are available online 24/7.
Payment in full; credit cards accepted.
*Advertisers who purchase a 1/6 page, 4-color ad or larger
at current rate card, will receive one online Premium Listing
for free on www.GuestLife.com. Additional premium listings
can be purchased at $25 per business location.
Source: Intel-sponsored survey conducted by Harris Interactive polled 2,547 Americans
www.guestlife.com
17
STEVE LARESE
WEB BANNER ADVERTISING RATES
WEB BANNER ADVERTISING RATES
IMPRESSION
1X
6X
12X
50,000
All Ad Positions
$1,050$975 $900
40,000
Small Leaderboard, Tower, Island
(top and bottom of page)
$840$775$700
25,000
10,000
18
ONLINE CREATIVE
www.guestlife.com
Small Leaderboard, Tower, Island
(top and bottom of page)
Small Leaderboard, Tower, Island
(top and bottom of page)
$540$515 $48
$300$285$270
WEB BANNER SPECIFICATIONS
WEB BANNER SPECIFICATIONS
DESCRIPTION SIZE
PLACEMENT
FILE SIZE LIMIT
Leaderboard
728px wide x 90px tall
Top and Bottom
40K
Small Leaderboard
468px wide x 60px tall
Top and Bottom40K
Tower
120px wide x 600px tall
Island 300px wide x 250px tall
“Rich Media”
Mid Right of Editorial Pages
40K
Middle of Editorial Pages
40K
Contact us for details
LEADERBOARD 728PX BY 90PX | APPEARS AT TOP AND BOTTOM OF PAGES
LEADERBOARD
TOWER
SMALL LEADERBOARD 468PX BY 60PX | APPEARS TOP AND BOTTOM OF PAGES
SMALL LEADERBOARD
ISLAND
ISLAND 300PX BY 250PX
APPEARS IN MIDDLE OF
EDITORIAL PAGES
TOWER
120PX BY 600PX
APPEARS IN MIDDLE OF RIGHT
COLUMN OF PAGES
www.guestlife.com
19
GuestLife
®
El Paso
JUAREZ AND SOUTHERN NEW MEXICO
MARTY SNORTUM STUDIOS
W. GRAY BISSELL
CONTACT INFORMATION
For further information, contact your local advertising representative
MARY KIDD
Sales/Regional Manager
915-203-7559 cell
[email protected]
915-585-9389 office & fax
216 Espana, El Paso, TX 79912
GUESTLIFE EL PASO, JUÁREZ, AND SOUTHERN NEW MEXICO
IS A PUBLICATION OF
DESERT PUBLICATIONS INC.
303 N. Indian Canyon Drive, Palm Springs, California 92262
7/6/15
20
www.guestlife.com