4th Qtr 2012 Southwest Restaurataur

Transcription

Southwest
A NM Restaurant Association
Publication • Volume 12, Issue 4
4th Quarter 2012
restaurateur
Buddy Ritter,
2012 Restaurateur of the Year
Farm to Table Event Features
ProStart Students
$22,500 in Scholarships
Awarded by HIEF
A State of Enchantment –
Hospitality Award Winners
visit our website at W W W . N M R E S T A U R A N T S . O R G
Endorsed
programs
Money Saving Programs Exclusively for NMRA Members
Linton Logo Horizontal.pdf
Health and Business Insurance
ACCOUNTING SERVICES
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Affordable Coverage, Many Options
Free consultation for members
Zlotnick, Laws and Sandoval, PC
We know restaurant accounting! Over 30 years experience. David Zlotnick
(505) 982-3894
Linton and Associates
Solutions for property and casualty insurance, as well as individual and group
health and wellness plans for NM employers. Get a quote or policy analysis by
calling 505-247-1530. www.lintonandassociates.com
STATEWIDE ALCOHOL SERVER
CERTIFICATION
MUSIC LICENSING
30% off alcohol server certification courses
20% off music licensing services
New Mexico Restaurant Association
Providing weekly classes STATEWIDE. See Education & Training Calendar for
schedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740
BMI
Music licensing services for those establishments playing music in-house.
Cleve Murphy (615) 401-2877 [email protected] www.bmi.com
Credit and Debit Card Processing
and Payroll Services
NATURAL GAS PROVIDERS
Association pricing for processing services
10% to 20% off natural gas pricing
Revolutionize your business operations — and maximize your profitability — with Full
Course Business SolutionsSM. Full Course delivers an exclusively endorsed suite of
payment products including card processing, gift marketing, tip management and
check management services . To learn more about Full Course, visit http://www.
heartlandpaymentsystems.com/gofullcourse/solutions.aspx?state=NM.
Online and E-Mail Marketing Services
Seminole Energy Services
Discounted Natural Gas Providers, Local and Wholly American Owned, Equal Reliability,
Superior Personal Service, Natural Gas Savings. Anthony Apodaca (505) 314-0683 •
[email protected]
10% discount on e-mail marketing services
NATIONAL REPRESENTATION
Fishbowl
The leading provider of e-mail and loyalty marketing solutions to the restaurant industry. Let us create a turnkey solution to your marketing needs.
(800) 836-2818 x205 www.fishbowl.com
National Restaurant Association
Every regular member of NMRA is also an automatic
member of NRA. Education, training, advice and more.
www.restaurant.org
FOOD SAFETY TRAINING
30% off food safety education for
managers and employees
WORKERS’ COMP INSURANCE
See Education and Training
Calendar for schedule
ServSafe® Training
Nationally accredited food safety training for managers, owners and employees.
Victoria Sanchez Martinez (505) 343-9848
Association created and admininstered program
Food Industry Self Insurance Fund
Claims control, low rates and friendly service. We know your business!
(505) 298-9095 or (800) 288-0893
OTHER MEMBERSHIP BENEFITS
• Annual educational retreats
• Listing on leading New Mexico restaurant website
• Training and consulting services
NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship
with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly
disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider.
SOUTHWEST
R E S TAU R AT E U R
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Hello Everyone,
As you may know, my
name is Randy Kenna,
Director of Operations for
Rudy’s “Country Store”
and Bar-B-Q, and I am
the new President for
NMRA for the upcoming
year. I’m very honored
and humbled to accept
this position. I will do
my best to honor those
who came before me and
leave a great foundation
for those who follow.
Economics
in One Lesson
“A democracy cannot exist as a
permanent form of government.
It can only exist until the voters
discover
Randy Kenna
Director of Operations for
Rudy’s “Country Store”
and Bar-B-Q
that
they
can
vote
themselves largesse from the public
treasury. From that moment on,
the majority always votes for the
candidates promising the most
Carol Wight
Chief Executive Officer
benefits from the public treasury with the result that a democracy
always collapses over loose fiscal policy, always followed by a
dictatorship. The average age of the world's greatest civilizations
Here is a little history about myself. I’m a native of
Albuquerque and a graduate of the Albuquerque
Academy and the University of New Mexico. I’ve been
in the restaurant industry for 30+ years. When I was 13
years old, I started scrubbing pots and pans – not even
yet to obtain the status as dishwasher – then I became a
dishwasher, bus boy, and prep cook, snack bar manager at
16 years old, bartender, waiter, general manager and now,
Director of Operations. I’m sure that many of you have a
very similar story. The main reason I love this business
is because of the instant results and gratification of your
efforts. If a customer is happy and pleased, you know
you have done a great job. Vice-versa, if you did not meet
the customer’s expectations, you have the opportunity to
make everything right and again know that you did a job
well done.
The minimum wage ballot initiative is merely a voterinitiated entitlement. By the time you see this article the
minimum wage for Albuquerque will have been decided by
the people. We have been in front of the people making sure
they know what's right for businesses and the economy.
One of the expected battles this upcoming year is the
fight of the living wage proposal. We all know that this
new living wage proposal will be very detrimental to
our industry. I can assure you that we are doing all we
can to defeat this measure. Not only is this important to
all of us in Albuquerque, but to everyone in the state. If
this battle comes to your area, hopefully, the struggle in
Albuquerque will have provided us with a successful
blueprint for the future.
Making a profit is not evil. Making a profit is imperative to
staying in business. No one goes into business to lose money
or break even. The motivation behind starting a business is
to do something enjoyable and make money doing it. The
government makes money on business by taxing profits.
Therefore, profits support government jobs. Businesses
also support charities by donating part of their profit to
charities.
A goal I have for this year is a greater participation by all
of us involved in this wonderful association. I believe
the best way for this to become a true statewide, effective
organization is that we ALL need to be involved. I’m
very appreciative of those who are very involved today
and in the past. In order for us to thrive, we need more
participation by all, whether you live in Portales, Aztec,
Red River or anywhere else in the state. It is a serious
commitment. However, in our high tech world of today,
it is only a couple hours a month, well, in most months.
So please, find something that interests you and allow the
association to gain from your strengths and your talents.
I look forward to an exciting year and to help lead this
wonderful organization and its members.
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forum
Executive
President's perspective
S O U T H W E S T R E S T A U R A T E U R 4 t h Q u a r t e r 2 012
has been 200 years.”
– Alexis de Tocqueville
I wish this weren’t true but alas…
Our economy is sinking because people don’t understand
the basics of economics and they are willing to vote
themselves and others “largesse”. A recent poll about voting
on a local economic issue proved that messaging around
sound economic policy did not matter to the average voter.
If you increase costs in one place, businesses will go
somewhere else (where costs have not increased) in order
to remain competitive with other businesses. Sometimes this
means moving a plant to China, other times it means moving
from the city to the county. Businesses will not be likely to
open in your location if it costs significantly more to do
business in your location.
We are in dangerous waters when folks can’t logically
calculate the consequences of their actions. Increasing the
minimum wage in Albuquerque is a bad move economically.
Prices will increase, people will be laid-off, business will
locate anywhere but Albuquerque.
Southwest
restaurateur
EXECUTIVE OFFICERS
Randy Kenna
President
Rudy’s Country Store and BBQ
Marie Coleman
Chris Christy
Chairman
Church Street Café
Secretary
Black Mesa Coffee Company
Gary Wiles
Bill Focke
Treasurer
Carl’s Jr.
Associate Vice President
Shamrock Foods
BOARD OF DIRECTORS
Albuquerque
Gene Baca
Bueno Foods
Todd Hickam
Ben E Keith Foods
Randy Kenna
Rudy’s Country Store and BBQ
Dan Buser
ProClean
4th Quarter 2012 Con ten ts
D E PA RT M E N TS :
NRA News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
NM Public Affairs Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Member Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14-15
2012 BUYERS GUIDE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17-20
Annual Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Education and Training Calendar . . . . . . . . . . . . . . . . . . . . . . . 22
Bits and Pieces…. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
F E AT U R E S :
HIEF Awards $22,500 in Scholarships . . . . . . . . . . . . . . . . . . 11
Hospitality Award Winners . . . . . . . . . . . . . . . . . . . . . . . . . 12-13
ProStart Students Get A Running Start . . . . . . . . . . . . . . 14-15
Portales
John Szurek
US Foods
Marie Coleman
Church Street Cafe
Jerry Harrell
Double Eagle
Tom Hutchinson
La Posta
Johnny Riley
Bowlin Travel Co.
Chris Christy
Black Mesa Coffee Co.
Mesilla
inside
Mark Vigil
Mark’s Restaurant Catering
Vines Italian Restaurant
Gary Wiles
Carl’s Jr.
Santa Fe
Bob Daws
National Distributing Company
Las Cruces
Matthew Diaz
Monroe’s Restaurants
Janet Green, Ex-Officio
NM State University
Bill Focke
Shamrock Foods
Ed Linderman
Village Inn/Applebee’s Grill and Bar
Pat Hafner
Outback Steakhouse
Ashley Springer
De la Vega’s Pecan Grill
and Brewery
Monique Jacobson, Ex-Officio
Secretary of Tourism
Al Lucero
Maria’s New Mexican Kitchen
Fernando Olea
Bert’s La Taqueria/
Bert’s Burger Bowl
HONORARY MEMBERS
Chris Bryant
Lou McLeod, Emeritus
Juergen Peters, Emeritus
Kathy Diaz
Tom Martin
Sharon Richards, Emeritus
Joan Duran
Mike Maxwell
Tom Willis
Deborah Gagnon
Dave Minneman
Maurice Zeck, Emeritus
Florence Jaramillo
Steve Paternoster
A D V E RT I S E R S I N D E X :
Agenda . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Ben E Keith Foods . . . . . . . . . . . . . . . . . . . . . . . . . . . . Back Cover
FISIF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Heartland Payment Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
La Montañita . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Linton and Associates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Shamrock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sysco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Valencia Flour Mill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Zlotnick, Laws and Sandoval . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
This publication is intended to provide accurate and authoritative information on the subject
matter covered. It is distributed with the understanding that authors, publishers and/or
distributors are not rendering legal, accounting or other professional services and they
assume no liability whatsoever in connection with its use.
NMRA STAFF
Carol Wight – Chief Executive Officer
Gina Mensay – Communications Director
Delayne Beutel – Membership Sales
Mary Padilla – Alcohol Server Instructor
Mary Brown – Membership Administrator
Cynthia Ploen – Accounting Manager
Victor Martinez – Certification Coordinator
Scott Sharot – Alcohol Server Instructor
Victoria Sanchez Martinez – Development Director
Allison Kuper Smith – Government Affairs Director
Please support the advertisers in this publication. They have made this
magazine possible. For advertising information contact Gina Mensay
at 505-343-9848 or 800-432-0740 or [email protected]
Dining Guide
9201 Montgomery NE, Suite 602
Albuquerque, NM 87111
(505) 343-9848 or (800) 432-0740
www.nmrestaurants.org
[email protected]
NMRA Website
Simply put...Your Media Group.
Office: 575-523-1799 Fax: 575-523-1080
www.tumediagroup.com
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NRA
news
NRA ROLLS OUT
EMPLOYEE-EDGE
Tom Hutchinson
NRA Board Representative, La Posta De Mesilla
In the works over the last couple of years,
the National Restaurant Association (NRA)
is now introducing the EmployeeEdge
Program, a new benefits and awards
program focused on rewarding and
retaining restaurant industry employees
by providing uniquely tailored benefits. It
also provides important cost savings and
productivity enhancements for restaurant
owners and operators.
Today’s employees continue to look for
and expect additional value and benefits
associated with their employment. While
restaurant groups and chains have
typically provided a more comprehensive
benefit package to their employees,
the EmployeeEdge Program will give
independents and smaller restaurant
groups an opportunity to offer an array of
benefits that have not been affordable or
available before. Attrition and retaining quality employees
continues to be one of our industry’s
greatest challenges. NRA research
suggests health insurance and other
benefits are a “big deal” in attracting
and keeping quality
restaurant employees. The
EmployeeEdge
Program is designed
to be that program that
allows the restaurant
industry to close the
gap of employee benefit
expectations and be
more competitive with
other industries.
Download the
NmRA App Today!
Here’s what you’ll find
on the NMRA app:
Register for alcohol server
certification courses
Access important
legislative news
Sign up for our e-newsletter
Contact a member of our staff
App Designed for NMRA by
massmobilesolutions.com
6
For
owners
and
operators, the Program
provides
employees
access to services and
programs at no cost to the
employer. Additionally,
the EmployeeEdge Prepaid Discover Card
allows employers to
achieve the benefit of
direct deposit without
the responsibilities of
a paycard program,
basically a much simpler
way to pay employees. For the employee, the Program offers a
much better way for the unbanked and
underbanked employee to manage their
money. It also offers ATM and POS
purchases, online banking, bill payment,
and direct deposit of pay, all for a very
low maintenance fee with no minimum
balance requirement or overdraft
fee. Additionally, employees can earn
up to 10% in cash rewards and value
discounts each time they use participating
merchants such as AMC Theaters, Game
Stop, Marriot, Lowes, Banana Republic,
CVS Pharmacy (to mention a few) as
well as exclusive travel rewards and
discounts. The program also offers, in
cooperation with United Healthcare,
healthcare savings of 10-50% on a wide
range of services including prescription
drug savings of up to 50% on brand
name and generic medications, savings on
dental, vision, chiropractic, fitness clubs,
hearing aids, and 24 hour access to a
nurse to answer health care questions. The
program even offers a career building job
search tool that provides information and
tips for building a professional resume.
The program offers much more than my
column allows me to describe. If you wish
to learn more about the EmployeeEdge
Program, go to EmployeeEdge.org
or contact Julia Knouse at the NRA at
[email protected] or 312-715-6774.
Posters and paycheck inserts are also
available to create awareness among
your staff. If you do not currently offer
this range of benefits, I would highly
recommend you take a close look at
EmployeeEdge. la montañita co-op distribution center
or
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Distr
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we are the
We KnoW the industry.
We can help meet the growing demand for
all-natural and organic with our unique product
mix and local center-of-the-plate brands.
Because we also have deep experience in the
foods industry, we have access to an excellent
mix of national branded items to fill in the gaps
where local products are unavailable.
Featured local brands
Beneficial Eggs • Bib B’s • Kyzer Farm Pork
Heidi’s Raspberry Farm • Old Windmill Dairy
Sweet Grass Beef • Tamaya Milled Corn
Tucumcari Mountain Cheese Factory
Featured national brands
Applegate Farms • Crystal Geyser
Natural Value • Organic Prairie • Organic
Valley • Petaluma Poultry • Shelton’s Farms
a local mix of all-natural and organic foods from our
neighbor farmers, ranchers and other creative folks.
901 Menaul Blvd NE • Albuquerque • New Mexico 87107
tel 505-217-2010 • 505-217-0677 fax • [email protected]
NM PUBLIC affairs update By: Allison Kuper Smith NMRA Government Affairs Director/Lobbyist
Getting Ready
for Session 2013
Lucky 13. Some people look at the number
13 and fear it. I have always liked the
number 13. Perhaps since that was always
the number I had on the roster in public
school? I don’t know. Whatever the
case, we are looking forward to Session
2013. Session begins on January 15 and
ends at noon on March 16. Since this
session is a 60-day session, legislation
on any topic can be introduced and with
a new batch of freshmen legislators,
I am pretty certain we will see a broad
range of legislation put in the hopper.
One of our top issues we will be looking
at supporting this year is changing the
certification for alcohol servers from
every five years to every three years
and with that reducing the penalty for
a certified server unknowingly serving
alcohol to a minor from a felony on the
Linton Restaurateur FINAL.pdf
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A big issue we will oppose if we see
it come up is an effort to change the
constitution of the state of New Mexico to
increase the minimum or training wage
and tie that wage to the consumer price
index. We feel that the decision to increase
wages should be made at the federal level
but if it must be done at the state level
then legislators should have a say in when
and how to increase the training wages in
the state. A constitutional amendment
would mean that anytime a change needs
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first offense to a misdemeanor. We have
supported this legislation for many years
and I am confident with all the work we
have done, and the fact this is my lucky
year, we will get this passed through
the legislature and up to the Governor
for her signature. The Regulation and
Licensing Department is supporting this
legislation so we look forward to some
good teamwork with the Superintendent
of RLD and with our partners at the
Petroleum Marketers Association.
10:06 AM
to be made to the wage, like in the event
of an economic crisis, then the matter
would have to be voted on at a general or
special election of registered voters. This
could seriously impact New Mexico’s
mandate set forth in the constitution, that
New Mexico must balance the budget, as
many minimum wage workers work for
municipalities, counties or the state.
We will be working hard on these two
issues as well as a host of other issues
that will impact you and your business.
Keep an eye out for our legislative tracker
that we post on the website and watch
your inbox for legislative alerts that come
from NMRA. As always, I have an open
phone, email and door policy. If you have
questions, comments or concerns about
any piece of legislation, please contact me
directly or through the offices at NMRA.
Let’s make this session our lucky 13.
Member
profile
Buddy Ritter,
2012 Restaurateur of the Year
The New Mexico Restaurant Association
is pleased to recognize C.W. “Buddy”
Ritter, owner of the Double Eagle de
Mesilla, as our 2012 Restaurateur of the
Year. The fifth-generation New Mexican
was a natural choice for the honor due to
his more than 50 years of experience in
the hospitality industry and his numerous
contributions to the industry.
Ritter was born in Las Cruces and went
to high school at New Mexico Military
Institute. He majored in Banking and
Finance at Tulane University and
graduated from New Mexico State
University with a BA in business. He
also attended Michigan State’s graduate
program becoming the first Certified
Hotel Administrator in New Mexico.
Ritter also served in the US Army Military
Intelligence Group.
Buddy has had a successful career in
the hospitality industry in the southwest
having owned four hotels, eleven
restaurants and two breweries in New
Mexico and Arizona. We asked him to
speak a little about what led to his success
and his achievements in the industry.
SWR: How would you define a successful
businessperson in the hospitality industry?
BR: Most successful businessmen walk
to the beat of a different drummer. They
are dedicated to sustained hard work;
they are disciplined and calculated risk
takers. They have a merciless drive and
are proactive rather than reactive. They
disavow personal failure and believe the
target is too near if you hit it every
time. They also surround themselves with
the best key staff they can afford and
cultivate outside contacts as well. They
are committed to their principles and they
thrive on their good hunches.
SWR: How did you start out in the hospitality
business?
BR: One of my first positions after college
was working in our family business, the
Lodge at Cloudcroft. I ended up making
a lot of changes in the management
there and have been working in the
industry ever since. Even after having
other businesses in other industries, I’ve
always stayed in hospitality. I think that
successful people in hospitality have a
commitment to excellence and making
their dreams a reality.
SWR: Who were or are your biggest influences
in business?
BR: Both of my grandfathers and my
father subscribed to principles from
the Wharton School in Pennsylvania. I
learned from all of them and wanted to be
as successful as they were.
SWR: You have an impressive resume of
honors and achievements.
Can you point out any one of
them as one of your proudest
accomplishments?
I noticed a family with two small boys
that had quite a bit of food left on their
plates. I wanted to make sure everything
was alright with the meal so I asked
them if they were enjoying it. The mother
assured me that it was good and asked
if she could have a “doggie bag” to take
home the leftovers. Without skipping a
beat, one of the boys asked, “Mommy, are
we getting a dog?”
SWR: Anything else you’d like to share
with us?
BR: This industry is a great place for
young people to find a career. There is
a wide open field of opportunity and so
many jobs that suit a myriad of different
personalities. I want to encourage our
schools and scholarship is so important.
There weren’t schools of hospitality when
I started out and now there are many.
We need to continue to sustain them
because these universities are producing
the future of our industry.
BR: I am very humbled to
have received all of them
and I feel like the community
and the state have been very
good to me and my family.
I try to give back to the
community whenever I can
and I am fortunate to have
had a blessed career.
SWR: Do you have any funny
stories to share about your time
in the restaurant industry?
BR: Early on in my career,
“to go” boxes weren’t even
thought of yet. Working in
the restaurant one night
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Happy
Holidays
FROM OUR SHAMROCK FAMILY TO YOURS
800.326.5571
shamrockfoodservice.com
Hospitality
Industry Education
Foundation
Awards $22,500 in Scholarships
Photos by Jose Leon Castillo III - (c)2012 www.castilloimages.com
Legend Key:
Student Name
School Attending
Scholarship Sponsor
Htet Aung
Culinary Institute of America Michael Alan Fuller II
Memorial & Taco Box
Maria Hite
School of Hotel, Restaurant &
Tourism Management at
New Mexico State University Frontier & Golden Pride Restaurants
Taylor Fresques
Scholarship recipients Taylor Fresques, Maria Hite, David Valdez antd Octavio Martinez pose with owners
Larry and Dorothy Rainosek of Frontier and Golden Pride Restaurants.
One of the most rewarding things we do
through the Foundation is support the
educational endeavors of the future of
our industry. The scholarships we give
through the generosity of our New Mexico
Restaurant Association members and the
National Restaurant Association Educational
Foundation
Co-Branded
Scholarship
Program help pave the way for students to
attend institutions of higher learning and
gain the skills they need to grow and prosper
in the restaurant and hospitality industry. We
are very proud of the students who applied
for our scholarships and congratulate all of
the recipients. The foundation has awarded a total of
$22,500 for the 2012-2013 academic year.
Scholarships were awarded to graduating
high school seniors, as well as those entering
their sophomore, junior and senior years in
college.
These scholarships are made possible due
to the generosity of the NMRA members
listed, as well as support from the National
Restaurant
Association
Educational
Foundation. This program matches every
dollar donated in New Mexico and goes
directly to the deserving recipient. For
more
information
about
the
Hospitality Industry Education Foundation
or the Scholarship Program please
contact Victoria Sánchez Martínez at
505-343-9848 or education@nmrestaurants.
org.
Octavio Martinez
Hannah Taylor
Northern Arizona University
Valencia Flour Mill &
De Colores Restaurant
Sara Green
Central New Mexico Community College
Double Eagle de Mesilla
& Church Street Café
Nolan Ruiz
The International Culinary Schools
at the Art Institute
Scalo Northern Italian Grill &
Monroe's Restaurants
David Valdez
Zachary Myers
Eureka College
Michael Alan Fuller II Memorial
Jerry Harrell, General Manager of Double Eagle
de Mesilla and scholarship recipient Sara Green
Scholarship recipient Nolan Ruiz and owners
Miguel and Kathy Diaz of Monroe’s Restaurants
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A S TA T E O F
ENCHANTMENT
2012 HOSPITALITY INDUSTRY AWARDS
Photos by Jose Leon Castillo III - (c)2012 www.castilloimages.com
Restaurateurs and members of the foodservice industry
gathered once again for the industry’s premiere gala at the Hotel
Albuquerque on September 24, 2012. We were celebrating the best
of the industry at NMRA’s annual Hospitality Industry Awards.
“A State of Enchantment” was the theme for this year’s awards
and it truly was an enchanting evening. In conjunction with the
awards, we also held our annual Members Day meeting and
elected our Officers and Board of Directors for 2012-2013.
There are always an outstanding number of nominees from
which to choose and we would like to once again thank those
who submitted a nomination for the awards. This year we also
got input on your favorite nominees from our NMRA Facebook
page (facebook.com/nmrestaurants). It isn’t too early to start
thinking about who you would like to nominate for next year.
Nomination information is available in late summer.
We are very fortunate to be involved with generous industry
partners are we are especially grateful for our event sponsors.
Our headliner event sponsor this year was again Sysco New
Mexico and Agenda provided the graphic design for the event.
Admiral Beverage Company, Agenda, Ameripride Linen, Ben E
Keith Foods, National Distributing Company, Purefish, Seattle
Fish Company, Southern Wine and Spirits, Standard Restaurant
Supply, Sysco New Mexico, and US Foods all gave contributions
for the event as well. We truly appreciate all the support from each
and every one. Lastly, we want to thank the Hotel Albuquerque
for their outstanding service and hospitality.
Hospitality Industry Awards
2012 Winners
Restaurateur of the Year
Buddy Ritter, owner of Double Eagle de Mesilla and Peppers (Mesilla)
Employee Excellence Award, Back-of-the-House
Matthew Lee, Frontier Restaurant (Albuquerque)
Restaurant Neighbor Award
Black Mesa Coffee Company (Albuquerque)
National ProStart Teacher of the Year
Unna Valdez, Sandia High School
Chef of the Year
Carmen Rodriguez, La Posada de Santa Fe (Santa Fe)
National ProStart Student Invitational Culinary Team
Sandia High School
Manager of the Year
Ignatios Patsalis, Tomasitas (Santa Fe)
National ProStart Student Invitational Management Team
Silver High School
Employee Excellence Award, Front-of-the-House
Chris Milligan, Secreto Lounge/Hotel St. Francis (Santa Fe)
2012 Hospitality Cup
Sandia High School
Employee Excellence Award, Back-of-the-House
Suzi Twomey, Black Mesa Coffee Company (Albuquerque)
AAA 4-Diamond Award Winners
Fuego (Santa Fe), Geronimo (Santa Fe), Rancho de San Juan (Espanola),
and Terra (Albuquerque)
Silver High ProStart Management Team,
Jasmine Galvan, Alexis Lopez, Anelle Brand, Destri Stailey
Employee Excellence Award,
Front-of-the-House – Chris Milligan, Secreto Lounge/Hotel St. Francis
Restaurant Neighbor Award,
Chris Christy, Black Mesa Coffee
Back-of-the-House – Matthew Lee,
Frontier Restaurant
Manager of the Year,
Ignatios Patsalis, Tomasitas Restaurant
Chef of the Year,
Carmen Rodriguez, La Posada de Santa Fe
2012 Sandia High ProStart Culinary Team,
Nolan Ruiz, Shannon Montgomery, Becca Ruiz, Daniel Castro, Chef Mentor Francisco Carrillo
Restaurateur of the Year,
Buddy Ritter, Double Eagle de Mesilla
Back-of-the-House – Suzi Twomey, Black Mesa Coffee Company
ProStart® Students
Get a Running Start
on Their Career
Daniel Castro, Guest Chef Cristo Gonzales, Mayor Berry,
Chef Ka’ainoa Ravey, and Rebecca Ruiz plating entrées
at Farm and Table
On August 14, 2012, ProStart® students from
Sandia High had an incredible opportunity to
participate in an edible journey through “what
is local now” in New Mexico at Farm and Table
Restaurant in conjunction with Sol Harvest. This
event is one example of how ProStart’s industrydriven curriculum provides real-life experience
and opportunities that build practical skills and a
foundation that will last a lifetime.
The weekend before the dinner, Shannon
Montgomery and Rebecca Ruiz of Sandia High
joined Farmer Ric Murphy of Sol Harvest to assist in
harvesting ingredients for the meal. The girls picked
Swiss chard, fingerling potatoes, green onions, and
kale. On the evening of the event, Rebecca returned
with Daniel Castro, another ProStart student from
New Members
Regular (restaurant) members:
A Love for Life LLC
Albuquerque
Baymont Inn and Suites
Santa Rosa
Burger King
multiple locations
Chick-fil-A
Albuquerque
Cinnabon
Albuquerque
Circle J Bar-B-Que
Ruidoso
14
Coal Street Pub
Gallup
Eske’s Brew Pub
Taos
Comfort Inn
Grants
Glenn’s Bakery
Gallup
Comfort Inn
Rio Rancho
Grace O’Malley’s Irish Pub
Ruidoso
Coronado Crossing
Albuquerque
Grove Café and Market
Albuquerque
The Egg and I
Albuquerque
Hotel Andaluz
Albuquerque
El Cafecito
Grants
Jimmy’s Café
Albuquerque
Sandia High, to assist Chef Ka’ainoa Ravey and
guest Chef Cristo Gonzales with plating. Together
they created an eight course culinary journey
paired with local wines for 40 guests including
Albuquerque Mayor Richard Berry. Sandia High is one of the Albuquerque Public
schools implementing the ProStart Program that
benefitted from the Running Start for Careers
Initiative supported by the City of Albuquerque.
ProStart is a nationwide, two-year program for high
school students that develops the best and brightest
talent into tomorrow’s restaurant industry leaders.
The program would not be possible without support
from industry members, educators, the National
Restaurant Association Educational Foundation,
the Hospitality Industry Education Foundation and
the New Mexico Restaurant Association.
Satisfy the
“BREAKFAST
CROWD”
with
VALENCIA
Blue Corn Muffin
& Pancake Mix
Makes 2
delicious products
from 1 bag!!
Product Benefits include:
100% Nutritious New Mexican Blue Corn
Fresh & Locally Grown
ProStart students from Sandia High Rebecca
Ruiz and Shannon Montgomery with
Farmer Ric Murphy of Sol Harvest
The ProStart program reaches more than 1,800
students in 35 high schools in New Mexico. For
more information about ProStart and how you can
get involved, contact Victoria Sánchez Martínez at
505-343-9848 or [email protected].
1st Foodservice Mix for Blue Corn
Muffins and Pancakes
For more information, Call:
Prime Sales & Marketing at (505)899-5311
Valencia Flour Mill at (505)864-0305
Launchpad
Albuquerque
Prime
Los Ranchos de Albuquerque
Super 8 Motel
Grants
Microtel Inn and Suites
Albuquerque
Rebel Donut
Albuquerque
Tractor Brewing Company
Albuquerque
Mill of New Mexico
Albuquerque
Rocket Café
Gallup
Travelodge
Grants
Namaste
Rio Rancho
Sammy C’s Rockin Sports Bar and Grill
Gallup
Associate (vendor) members:
Olympia Café
Albuquerque
Savory Fare Café and Bakery
Albuquerque
Picacho Hills Country Club
Las Cruces
Smokey Bear Restaurant
Capitan
Achievement Gallery
Albuquerque
Knife Guys Cutlery Service
Los Ranchos de Albuquerque
Pro Marketing World
Albuquerque
SOUTHWEST
4 t h Q u a r t e r 2 012
15
With the Durbin Amendment taking effect
You’ll see more money in your bank account.
(As long as you process with Heartland.)
Here’s how it breaks down
Your Durbin Dollars are Waiting for You
On October 1, important legislation that reduces the amount you pay
for processing debit card transactions went into effect. The Durbin
Amendment imposed a cap on debit interchange — or transaction
fees — and every cent of savings you see adds up to valuable Durbin
Dollars you can put to use for your business.
Get What’s Coming to You!
This is exciting news for businesses like yours. But what you may
not realize is that before your Durbin Dollars can get to you, they
go through your card processor — which may not be passing along
these savings to your business.
Without exception, Heartland is sending every single dollar
mandated in the Durbin legislation back to its merchants. In fact,
based on our calculations, the average Heartland merchant will see
an additional $1,200 annually in Durbin Dollars. If you’re not getting
everything you deserve, ask your current processor what they are
doing with your savings.
To learn more, call Heartland’s Durbin information line at
888.475.2180 or visit GetYourDurbinDollars.com
16
21 cents
.05%
risk-based
1 cent
for issuers with
fraud prevention efforts
deemed effective
Before Durbin, the average cost per transaction = 44 cents
After Durbin, the average cap = about 24 cents
This represents a savings of 20 cents per debit transaction!
Exclusively endorsed
45 State Restaurant
Associations
2012
rs
Buye
e
Guid
New Mexico Restaurant Association
PLEASE NOTE: While every attempt
has been made to verify these
listings, information does change.
9201 Montgomery NE Suite 602 • Albuquerque, NM 87111
NMRA is not responsible for
505.343.9848 or 800.432.0740 • Fax: 505.343.9891 • [email protected] • www.nmrestaurants.org inaccurate or missing information.
Accounting and
Bookkeeping Services
Koko Profit Center
9804 Kokopelli Dr NW
(505) 899-3838
www.kokoprofitcenter.com
Restaurant accounting and
bookkeeping services to increase
profits, decrease taxes and manage
cash flows.
Ricci and Company
6200 Uptown Boulevard, Suite 400
Albuquerque NM 87110
(505) 338-0805
www.riccicpa.com
Certified Public Accountants
Zlotnick, Laws
and Sandoval CPAs
1 Calle Medico
Santa Fe NM 87505
(505) 982-3894
CPA restaurant owner providing
tax and accounting services as
well as operations and profitability
consulting.
Advertising
Agenda, LLC
400 Gold Ave SW, 12th Floor
(505) 888-5877
www.Agenda-Global.com
Albuquerque
Convention and
Visitors Bureau
20 First Plaza Building NW Ste 601
(800) 733-9918
www.itsatrip.org
Maximize your exposure to profitable
visitor and convention markets
through partnership with ACVB,
Albuquerque's official destination
marketing organization.
KOAT
3801 Carlisle Blvd. NE
(505) 884-6264
www.koat.com
Action 7 News Coverage You Can Count On
KRQE/KASA
13 Broadcast Plaza SW
(505) 764-5250
krqe.com/kasa.com
NEW ME XICO
Corrales, NM 87048
505-377-6074
www.rsvpnm.com
WANT MORE BUTTS IN YOUR
SEATS? RSVP NM gets it done.
Direct mail 4 color postcard
advertising to qualified and targeted
upscale homeowners in NM.
Southwest Restaurateur
9201 Montgomery NE Ste 602
(800) 432-0740
Trade publication dedicated to the
restaurant industry in New Mexico.
News, information, events and
services for restaurant professionals.
Travel Host of
Albuquerque
1324 Tiffany Lane SE
Rio Rancho NM 87124
(505) 410-4570
Albuquerque's premiere visitors
guide, with all the must do's in
Northern New Mexico.
Alcohol Server
Education
NM Restaurant
Association
(800) 432-0740
Alcohol server certification and
ServSafe food safety education
and training for managers and
employees. HIEF also administers
the ProStart Program for hospitality
education for high school students
and we offer scholarships for those
pursuing a career in the hospitality
industry.
Armored Car Services
Loomis
624 Industrial Ave NE
(505) 344-9444
Armored car service plus a total safe
point solution for your cash handling
needs.
Bakery Products
K and B Company
109 S Arnold St
Gallup NM 87301
(505) 863-9347
Bakers of Loretta's Products,
distributors of Earth Grain breads
and Dolly Madison pastries.
Beverage Supplies
NuCO2
7809 Harwood Ave NE
Albuquerque NM 87110 (505) 400-0657
www.nuco2.com
CO2 and Nitrogen Gas systems.
Customized economical solutions for
all restaurants and bars regardless of
volume and size.
Sandia Ice
7441 Pan American Fwy NE
(505) 342-1326
Food-grade packaged ice for all
occasions. Also have 300lb carving
block available.
Beverages – Alcoholic
Anheuser Busch
Companies
1005 Congress Ave Ste 680
Austin TX 78701
(512) 236-9242
www.anheuser-busch.com
National Distributing Co
5920 Office Blvd NE
(800) 354-3526
www.ndcweb.com
Full-line distributor of spirits, wine,
beer, and mixers.
New Mexico Wine
Growers Association
PO Box 1373
Las Cruces NM 88005
(866) 494-6366
www.nmwine.com
Fine wines for every meal. Locally
grown and made. Give your
customers a New Mexico experience
Premier Distributing
Company
4321 Yale NE
(505) 344-0287
Southern Wine and
Spirits of NM
1601 Commercial NE
(505) 247-4186
Purveyors of the finest wines and
spirits available in New Mexico.
Dedicated to quality and service.
Beverages –
Nonalcoholic
Premier
Distributing Company
4321 Yale NE
(505) 344-0287
Business Services/
Consultants
ezFoodOrder
5614 Alora Loop
Anchorage AK 99504
907-727-3556
www.myezfoodorder.com
Optimizes food purchasing
by ensuring operators receive
best of market pricing on every
line item of every order.
New Mexico Commission
for the Blind
2200 Yale Blvd SE
Albuquerque NM 87106-4212
(505) 841-8844 x211
The New Mexico Commission for the
Blind, Business Enterprise Program
establishes and maintains food
and vending services operated by
qualified and trained legally blind
individuals.
New Mexico Tourism
Department
491 Old Santa Fe Tr
Santa Fe NM 87501
(505) 827-7400
PNM/Alvarado
Conference Center
414 Silver SW
(505) 241-4474
Santa Fe Chamber
of Commerce
8380 Cerrillos Rd Ste 302
Santa Fe NM 87504
(505) 988-3279
www.santafechamber.com
Santa Fe's premier business advocacy
organization.
Cleaning Ceilings
and Walls
Servpro of Rio Rancho/
Sandoval Co.
282 S Camino Del Pueblo Ste 2E
Bernalillo NM 87004
(505) 891-2345
High pressure hood & vent cleaning.
Flooring refinishing & restoration.
HVAC cleaning, fire restoration,
flood mitigation & restoration.
Packouts,demos & rebuilds.
Mold removal.
Cleaning Equipment
and Supplies
ProClean
821 Rankin Road NE
(800) 454-5544
ESS (costs less, does a better job).
Low temp and hot water dishwashers,
laundry and housekeeping products.
Our products are manufactured
for NM water conditions. 24 hour
emergency service.
Pure Force
11504 Palm Springs Ave.
(866) 444-7450
www.pureforce1.com
A team of experts focused on
bringing your business innovative,
cost effective solutions. Offering low,
high temp dish machines, laundry
and cleaning products to protect your
business and customers.
Coffee, Tea, Cocoa
Farmer Brothers
Foodservice
5911 Office Blvd NE
(800) 743-9018
Quality and service for your coffee
beverages since 1912. Supplier of
coffee, tea, chocolate, spices, soup
base.
2012 BUYERS GUIDE
Contractor
Mick Rich
Contractors, Inc.
8401 Firestone Lane NE
(505) 823-9782
www.mickrichcontractors.com
We can build, renovate or refresh
your new or existing restaurant
anywhere in New Mexico. For rural
New Mexico we offer
“off site conventional construction”.
Credit Card Services
Heartland Payment
Systems
8106 Prospect NE
(505) 269-3961
www.heartlandpaymentsystems.com
Revolutionize your business
operations and maximize your
profitability with Full Course Business
Solutions Delivers an exclusively
endorsed suite of payment products.
These effective tools and resources
empower you to reduce your
expenses, enhance your operations
and increase your profitability.
Culinary Education
Hospitality Industry
Education Foundation
(800) 432-0740
industry.
Cutlery
Knife Guys Cutlery
Service, The
320 Roehl Rd NW
Los Ranchos
de Albuquerque NM 87107
(505) 897-9911
We professionally grind cutlery with
our traditional grinding process and
accommodate the specific needs and
preferences of every customer. By
customizing knives to the customers
preference, we are able to please the
most discriminating of clients.
Dairy Products
Creamland Dairies
10 Indian School Rd NW
(505) 247-0721
www.creamland.com
Education and Training
Hospitality Industry
Education Foundation
(800) 432-0740
2012 BUYERS GUIDE
industry.
New Mexico State
University – School of
Hotel, Restaurant and
Tourism Management
Box 30003, MSC 3HRTM
Las Cruces NM 88003
(575) 646-5995
Equipment Repair
R & B Commercial
Service
3110 Los Arboles Ave NE
(505)889-4090
www.rbcommserv.com
Refrigeration and commercial food
equipment parts, service and repair.
Equipment Sales
and Service
Standard
Restaurant Supply
2405 Candelaria NE
(505) 341-1054
Sales/Service of cooking equipment,
refrigeration, storage, kitchen
supplies, tabletop, janitorial, paper
products,ice machine leasing.
The Menu Shoppe
7602 Waters Ave Unit 100
Savannah GA 31406
(888) 222-7796
www.menushoppe.com
We are a national distributor of
menu covers and a variety of other
restaurant supplies.
Exhaust Service
Blast Masters
4103 Franklin Rd SW
Los Lunas NM 87031
(800) 665-7391
www.blastmastersinc.com
Kitchen exhaust cleaning service.
Financial Planning
and Services
AAA New Mexico
10501 Montgomery Blvd NE
(877) 222-1020 • www.aaa.com
NMRA members can join AAA New
Mexico for $20.00 off first year
membership. Enjoy services such as
roadside assistance, insurance and
financial products, and travel benefits
Bank of the West
2101 Eubank Blvd NE
(505) 348-4097
www.bankofthewest.com
Fire Suppression
Equipment and
Supplies
Kaufman Fire
Protection Systems
3301 Girard NE
(505) 884-2447
www.kaufmanfire.com
Local, family owned fire protection
installation, service and inspection
company with over 30 years of
experience.
Fish and Seafood
Seattle Fish
Company of NM
2500 Comanche NE
(505) 888-6969 ext. 210
www.seattlefishnm.com
Fine Fish and Seafood for 25 years.
Serving the Southwest with the largest
variety of quality seafood products
from around the world. Marine
Stewardship Council Chain
of Custody Certified
SF-C-1232.
Food Brokers
Advantage Way Point
2506 Washington NE
(505) 837-1976
Synergy Enterprises
Albuquerque
5500 San Mateo NE Ste 110
(505) 883-8226
www.isaonline.net
Sales and marketing company
representing leading food
manufacturers.
Food Safety Education
NM Restaurant
Association
(800) 432-0740
industry.
Foodservice
Distributors
Ben E Keith Foods
3205 Broadway SE
(800) 675-2949
www.benekeith.com
Full line foodservice distributor.
Quality products include produce,
dairy, frozen foods, fresh and frozen
meats, dry grocery, beverage,
nonfood and chemicals
Dee’s Foodservice
3300 Menaul NE
(505) 884-1777
www.deesfoodservice.com
Full-line foodservice distributor. Locally
owned and operated, specializing
in center-of-the-plate & beyond. New
Mexico's only licensed distributor of
certified Angus Beef products.
Labatt Food Service
221 Airport Rd NW
(505) 831-1411
www.labattfood.com
Full line distributor. USDA
meat and FDA fresh seafood
processing facilities onsite.
Quality Foods
500 Broadway SE
(505) 884-9050
New Mexican food distributor.
Shamrock Foods
2 Shamrock Way NW
(505) 345-4488
www.shamrockfoods.com
The leading broadline foodservice
distributor in the Southwest.
Sysco New Mexico
601 Comanche Rd NE
(505) 761-1200
www.sysconm.com
Delivering the highest quality products
at the most competitive prices, to help
our customers succeed.
US Foods
3700 Prince St SE
(800) 742-7598
www.usfoods.com
Broadline foodservice distributor with
nationwide and regional distribution.
Health Insurance
Linton and Associates
1204 Central Ave SW
(505) 247-1530
www.lintonandassociates.com
Offering a complete suite of
employee insurance benefits, each
customized to meet your needs along
with the service you deserve.
Insurance
Brown and Brown
Insurance
5200 Eubank Blvd NE Suite C3
(505) 857-2136
www.bbnm.com
Insurance and risk management
services.
First Santa Fe Insurance
Services Inc
7620 Jefferson NE
(505) 798-5850
www.fnb-nm.com
Offers both personal and commercial
insurance services to cover all of your
insurance needs.
Free Market Insurance
Agency
4300 Paseo Del Norte NE Ste B
(505) 881-2645
Commercial insurance for the
restaurant industry.
Gutierrez Insurance
Agency, The
4011 Barbara Loop SE Suite 101
Rio Rancho, NM 87124
(505) 892-4988
www.gutierrezagency.com
We put together the right coverage at
the right price with excellent customer
service.
HUB Southwest
7770 Jefferson NE Suite 101
(505) 992-1855
www.hubinternational.com
Insurance, Risk Management and
Wealth Management Services.
Leavell Insurance
PO Box 848
Hobbs NM 88241
(575) 393-2550
www.leavellinsurance.com
Workers compensation, liability
and property insurance at the most
competitive rates for restaurants and
food service.
Letcher, Golden
and Associates
1901 W Main
Artesia NM 88210
(575) 746-2793
www.letchergolden.com
Insurance, Property and
Casualty, Workers Compt.
Maverick Cage
Insurance and
Financial Services
3333 Montclaire Dr NE
(505) 884-0750
Insurance and Financial Services.
Livestock
McKenzie Land and
Livestock
HC 61 Box 57
Encino NM 88321
(575) 472-5109
Roswell Livestock
Auction Sales and
Trucking
900 N Garden
Roswell NM 88201
(575) 622-5580
Livestock auction and
restaurant company.
Manufacturers
and Processors
708 Marquette NW
(505) 797-4000
Corporate, real estate and
business legal services.
Linen and Laundry
Delta Uniform
and Linen
1617 Candelaria NE
(505) 345-0991
Locally owned and operated uniform
linen service company.
Mission Linen Supply
4315 Hawkins NE
(505) 344-4838
www.missionlinen.com
Provider of choice for linens, uniforms
and related products and services to
the foodservice industry since 1930.
Also at 1552 Center Dr, Santa Fe
(505-438-6262)
2001 Fourth St NW
(800) 888-7336
www.buenofoods.com
Manufacturer of delicious,
authentic Mexican food
La Montanita Co-op
Distribution Center
NEW ME XICO
Corrales, NM 87048
505-377-6074
www.rsvpnm.com
WE HELP PUT BUTTS in YOUR SEATS!
Grow your customer base with our proven
"Direct mail to the upscale" program and
our Customized online Marketing Services.
Ft Sumner Processing
26450 US Hwy 60
Ft Sumner NM 88119
(575) 355-2004
We custom slaughter and process
beeves, hogs, lambs, goats, ratites
and wild game. Grass-fed lamb,
retail meat cuts.
Music Licensing
BMI
10 Music Square E
Nashville TN 37203
(800) 925-8451
www.bmi.com
A non-profit-making organization,
serves as a liaison between
songwriters and businesses by
providing copyright clearance and
royalty distribution services for
approximately 6.5 million affiliated
musical works.
NEW ME XICO
New Mexico Department
of Agriculture
Payroll Services
Valencia Flour Mill
Marketing Strategies
8401 Spain NE
(773) 655-9427
www.promarketingworld.com
Smart online marketing solutions and
business apps for entrepeneurs, thriving
businesses and striving professionals.
901 Menaul Blvd NE
(505) 217-2010
www.lamontanitacoop.com
Natural/local foods distributor.
Proper Foods
1319 E Pine
Deming NM 88030
(800) 761-9666
www.properfoods.com
Food processor producing high quality
hand-crafted refrigerated and frozen
food products including Mexican
food items, stuffed pork chops, and
unique creative concept products for
specific multi-unit restaurants.
Pro Marketing World
Corrales, NM 87048
505-377-6074
www.rsvpnm.com
Give us an hour, we'll give you
a year's worth of custom online
marketing. We help drive more traffic
to your website and into your door.
9926 S Hwy 478
Vado NM 88072
(575) 233-3429
Agricultural
Meats
517 1st St
515 N Virginia Ave
Roswell, NM 88201
(505) 247-2234
www.ameripride.com
A premier hospitality, health care and
industrial linen & uniform provider.
Providing Quality Linens and Superior
Service since 1889.
Bueno Foods
PO Box 30005 MSC 5600
Las Cruces NM 88003
(575) 646-4929
Promote New Mexico food products
through processors, suppliers and all
foodservice operations.
Cervantes
Agribusiness
Legal Services
Ross B Perkal, Attorney
New Mexico
Made Products
74 Mill Road
Jarales NM 87023
(505) 864-0305
Fully licensed manufacturer of top
quality, traditional tasting, just-addwater sopaipillas and fry bread mixes
for restaurants. Custom mixes with
R&D capability.
Online and E-Mail
Marketing
CliffDweller
Productions LLC
3791 Southern Blvd SE Suite 101
Rio Rancho, NM 87124
(505) 891-7401
www.cliffdwellerdigital.com
Website development, maintenance
& social media. Search engine
optimization, online marketing
service.
CoverBoom
317 Commercial St. NE, #300
(800) 940-0451
www.coverboom.com
Extend your restaurant brand online
with a beautiful, effective website,
and online marketing tools that
expand your reach and save time
and money!
Fishbowl
44 Canal Center Plaza Suite 500
Alexandria VA 22314
(800) 836-2818 x 205
www.fishbowl.com
The leader in permission-based email
marketing for the restaurant industry,
providing services to over 21,500
restaurant locations.
Front Flip
10851 Mastin Blvd. Suite 100
Overland Park KS 66210
(913) 730-1838
www.frontflip.com
Our mobile customer engagement
and loyalty platform helps businesses
engage with their customers through
fun in-store experiences and targeted
mobile outreach.
Heartland Payment
Systems
8106 Prospect NE
(505) 269-3961
www.heartlandpaymentsystems.com
Revolutionize your business operations
and maximize your profitability
with Full Course Business Solutions
Delivers an exclusively endorsed suite
of payment products. These effective
tools and resources empower you
to reduce your expenses, enhance
your operations and increase your
profitability.
Payday, Inc.
5011 Indian School NE
(505) 255-5433
www.PaydayInc.com
Affordable, customized, payroll
processing because you don't have
time. Simple solutions for tip and tax
compliance, employee time tracking,
human resources, employee benefits
and more. A New Mexico company
in business since 1985.
Pest Control
Pirate Pest Control
1380 Rio Rancho Blvd SE Suite 223
Rio Rancho NM 87124
(505) 514-7694
www.myspace.com/piratepestcontrol505
"Make your bugs walk the plank".
Impact-driven services that solve pest
problems.
Photography
Castillo Images
7820 Enchanted Hills Blvd Suite 196
Rio Rancho NM 87144
(505) 796-6008
www.castilloimages.com
Plumbing
Armstrong Services
2409 Princeton NE
(505) 345-6390
Full service plumbing and electrical
company specializing in all types of
commercial service work since 1980.
Emergency service 7 days/week, 24
hours/day.
2012 BUYERS GUIDE
Roto Rooter
Plumbing Service
731 Rankin Rd NE
(505) 299-6464
Provides plumbing and drain service 24/7, 365
days. From emergency 2 hour response time to
main programs.
Point of Sale Systems
Harbor Touch
2202 N. Irving Street
Allentown PA 18109
(800) 201-0461 x242
www.harbortouch.com
Provides an unparalleled "free" full featured point
of sale system with no upfront costs plus a full
range of credit card processing.
Retail Data Systems
8804 Washington Street NE Suite A
(505) 341-9091
www.retaildatasystems.com
We represent the Aloha POS system in the Albuquerque
& Santa Fe NM communities. We help your restaurant
be more profitable!
Promotional Products
Achievement Gallery
4421 McLeod NE Suite D
(505) 881-4625
www.achievementgallery.com
Promotional Products, Giveaway Items, Custom Engraving
Awards, Name Tags, Custom Framing.
Bright Ideas Promotional
Achievement Gallery
4421 McLeod NE Suite D
(505) 881-4625
www.achievementgallery.com
Promotional Products, Giveaway Items, Custom
Engraving Awards, Name Tags, Custom Framing.
Products Galore
7210 Menaul NE
(888) 927-9646
www.brightideasstore.com
We have great promotional products and the
BRIGHT IDEAS to make them work for you!
Apparel, plaques and awards, pens, bumper
stickers, activity books, menu covers, floor mats,
aprons and caps, balloons, flags, and banners.
Publications
New Mexico Business Weekly
116 Central Ave SW Ste 202
(505) 343-8318
www.bizjournals.com/albuquerque
Southwest Restaurateur
(800) 432-0740
Trade publication dedicated to the restaurant
industry in New Mexico. News, information,
events and services for restaurant professionals.
Real Estate
David N. Fite
6801 Jefferson NE
(505) 328-4834
[email protected]
Have a question about restaurants, real estate sales,
leasing or liquor licensing? Contact “The Restaurant
Specialists” today. We’ve Got Space!
2012 BUYERS GUIDE
Security and Alarm Systems
Utilities
Tracks Loss Prevention and
Investigative Services
Seminole Energy Services
3245 Hunters Meadows Dr NE
Rio Rancho NM 87144
(505) 235-0046
www.trackslpi.com
Loss prevention/investigative service for retail,
restaurant and privately owned businesses. To
include CCTV sales, service and monitoring
Trade Associations
Albuquerque Hispano Chamber
of Commerce
1309 4th Street SW
(505) 842-9003
www.ahcnm.org
11005 Spain Rd. NE Suite #17
(505) 314-0683 x116
www.seminoleenergy.com
Marketer of discounted natural gas to PNM
customers. Providing discounted, flexible natural
gas pricing and contracts, exceptional service and
natural gas savings.
Waste Disposal
Southwest Envirotec
4755 Del Rey Blvd
Las Cruces NM 88012
(575) 382-9596
Water Conditioning
Distilled Spirits Council of the US
Universal Water Systems
3808 Merriman Dr
Plano TX 75074
(972) 578-1635
www.distilledspirits.org
Trade association representing producers and
marketers of distilled spirits sold in United States
8532 Paseo Alameda NE
(505) 881-2142
Water purification systems for restaurants.
We service all makes and models. We have been
perfecting the water for business for over 20 years!
Edgewood Chamber of Commerce
Workers Compensation
Insurance
PO Box 457
Edgewood NM 87015
(505) 286-2577
www.edgewoodchambernm.com
To improve the climate for business development
while strive to enhance the area's quality of life.
Food Industry
Self Insurance Fund
Greater Albuquerque Innkeepers
Association
PO Box 14757
(505) 550-6118
PO Box 14710
(800) 288-0893
www.fisif.com
You do have a choice! Workers compensation
insurance for the food industry. Competitive rates,
dividends and tight claims control. Be a member,
not a number.
Moriarty Chamber of Commerce
Hunton Insurance
New Mexico Beef Council
Other
PO Box 96
Moriarty NM 87035
(505) 832-4087
www.moriartychamber.com
Enhancing and promoting business
in the Moriarty/Estancia Valley area.
1209 Mountain Rd Pl NE Ste C
(505) 841-9407
[email protected]
"Beef, it's what's for dinner."
2708 1/2 N Main St Suite 7
Roswell NM 88201
(575) 622-1227
www.huntoninsurance.com
Independent insurance agency
Jardin de los Ninos
1300 El Paseo PMB 272
Las Cruces NM 88001
(575) 522-2111
New Mexico Lodging Association
Joy Junction
Ski New Mexico
Tresco, Inc.
PO Box 2088
Santa Fe NM 87504
(505) 983-4554
Association to promote the lodging
industry in the state.
PO Box 90037
(505) 858-2422
www.skinewmexico.com
Non-profit trade association that promotes skiing
and snowboarding in New Mexico.
Tourism Association of NM
6121 Indian School NE Ste 216
(505) 345-5553
www.tanm.org
A non-profit organization of over 300 tourismrelated businesses, organizations and individuals
with goals of improving New Mexico's tourism
industry through leadership, education,
communication and cost-saving benefit programs.
4500 2nd St SW
(505) 877-6967
www.joyjunction.org
New Mexico's largest emergency homeless shelter.
4500 2nd St SW
1800 Copper Loop, Bldg 1
Las Cruces NM 88005
(575) 528-2200
www.trescoinc.com
Military Dining Facility at WSMR and
Cafeteria at HELSTF.
PLEASE NOTE: While every attempt has been
made to verify these listings, information does
change. NMRA is not responsible for inaccurate
or missing information.
Nmra Annual Sponsors
These businesses have made a commitment to support the restaurant industry in New Mexico
with their sponsorship of the New Mexico Restaurant Association. Please consider these
companies first when making purchasing decisions for your business.
PLATINUM SPONSORS
505/235-5083
505/298-9095
505/345-4488
DIAMOND SPONSORS
GOLD SPONSOR
505/343-2200
505/761-1200
505/843-7766
BRONZE SPONSORS
BENEFACTOR SPONSORS
505/243-2293
505/345-4492
505/352-3233
505/247-4186
505/344-0287
505/345-4723
800/345-7619
505/831-1411
CONTRIBUTOR SPONSORS
505/243-2722
505/255-5433
800/454-5544
505/247-0721
505/247-2997
SOUTHWEST
505/314-0683
678/742-1042
4 t h Q u a r t e r 2 012
21
EDUCATION & TRAINING CALENDAR
November, 2012
Mon, 10
Alcohol Server CertificationAlbuquerque, 1 pm - 6 pm
Tue, 13
ServSafe® Certification
Alcohol Server CertificationRoswell, 5 pm - 10 pm
MANAGER Course
Tue, 11
ServSafe® Certification
Thu, 15
Alcohol Server CertificationAlbuquerque, 10 am - 3 pm
MANAGER Course
Sat, 17
Wed, 12
Mon, 19
Alcohol Server CertificationSanta Fe, 10 am - 3 pm
Mon, 26
Thu, 13
Tue, 28
Alcohol Server CertificationTaos, 9 am - 2 pm
Sat, 15
Wed, 29
Mon, 17
Tue, 18
Alcohol Server CertificationFarmington, 5 pm - 10 pm
Wed, 19
Thu, 30
Thu, 20
December, 2012
Sat, 22
Sat, 1
Thu, 27
Mon, 3
Sat, 29
Tue, 4
Wed, 5
Thu, 6
Sat, 8
Albuquerque, 8 am - 5 pm
Albuquerque, 8 am - 5 pm
Visit our website (www.nmrestaurants.org) or call
505-343-9848 to confirm class date, time and location.
Special NMRA member benefit. NMRA offers great member pricing for Alcohol Server Certification and Food Safety Certification.
Alcohol Server classes only $20 (in Albuquerque, $25 out of Albuquerque) for NMRA members and manager-level food safety
certification is only $125 for NMRA members.
ALCOHOL SERVER CERTIFICATION COURSES OFFERED STATEWIDE
Course meets the mandatory requirement for certification for anyone selling or
serving alcohol in NM. Classes are offered in Albuquerque, Santa Fe, Farmington
and Roswell. Pre-registration not required.
Member Class Fee - $20 in Albuquerque metro area, $25 outside of Albuquerque
Non-Member Class Fee - $30 in Albuquerque metro area,
$35 outside of Albuquerque
22
Albuquerque - Classes held at the New Mexico Restaurant Association Classroom
Farmington - Classes held at Courtyard by Marriott
Roswell - All Classes held at the Best Western Sally Port Inn
Santa Fe - Classes held at Courtyard by Marriott, The Lodge, and Hyatt Place
Taos - Classes held at Don Fernando and Quality Inn
NEW MEXICO
RESTAURANT
ASSOCIATION
calendar
November, 2012
22-23
Thanksgiving Holiday
NMRA Offices Closed
December, 2012
6
Winter Board Meeting
Las Cruces
24-25
Christmas Holiday
NMRA Offices Closed
31-1
New Year’s Holiday
NMRA Offices Closed
January, 2013
29
Reception at
Governor’s Residence
Santa Fe
NOTE: Schedule subject to change. Check our
website at www.nmrestaurants.org for
most current schedule.
ServSafe® is a registered trademark of the National
Restaurant Association Educational Foundation.
ServSafe® Certification - food safety education
for managers and employees. Uses nationally
certified ServSafe® curriculum. All classes held at
the NMRA Classroom, 9201 Montgomery NE, Suite
602, Albuquerque. Pre-registration IS required and is
available online at www.nmrestaurants.org or by calling
NMRA at 505/343-9848 or 800/432-0740. Spanish and
private classes held occasionally. Call Victoria Sanchez
Martinez at 800-432-0740 for more information.
Bits And Pieces
HUTCHINSON NAMED AS TOP PERFORMING CEO
The New Mexico Restaurant Association would like to congratulate
Tom Hutchinson, NMRA Board Director, on being named one of NM Business
Weekly’s Top Performing CEOs in the medium company category. Hutchinson
owns La Posta in Old Mesilla and was honored at an awards luncheon in
Albuquerque in October.
BUSINESS ECONOMIC CENSUS IS COMING SOON
This fall, 390,000 businesses in accommodations and food service will receive
2012 Economic Census forms from the U.S. Census Bureau. Selected companies
will receive forms in November, but most will get them in December. Chances
are, yours is one of the businesses that will receive a 2012 Economic Census form.
Forms go to all but the very smallest businesses in this tally done once every
five years.
The forms ask for basic information like your location, employment, payroll, and
sales by type of product or service. Businesses that receive a form are required by
law (Title 13, U.S. Code) to respond. Forms are due by February 12. All businesses
have the option to file on paper or electronically. For more information or help
completing the form, see the Census Bureau's business help site at econhelp.
census.gov or call 1-800-233-6136.
There are a lot of interesting facts from the last Economic Census, available about
the hospitality industry at business.census.gov. Examples there illustrate how
Census Bureau economic statistics are used by local businesses for marketing
and planning, as well as by government agencies and researchers. Information is
published for more than a thousand industries as well as for states, counties, cities
and metropolitan areas.
Economic indicators we use every day -- like the Gross Domestic Product, monthly
retail sales, and producer price index -- all depend on the Economic Census for
continued accuracy. The statistics are also used by businesses, both large and small.
So, if yours is among the millions of businesses that received an Economic Census
form in December -- fill it out. Send it in. America needs your numbers.
CLAIM YOUR FREE LISTING ON NEW MEXICO’S
TOURISM WEBSITE
Many of our members have not yet taken advantage of the opportunity to have
their business listed for FREE on the New Mexico Department of Tourism website,
www.newmexico.org. Many cities are not even included in the drop-down menu
yet because no listings have been uploaded in those communities.
The Tourism Department is developing a coordinated, statewide approach to
tourism Marketing and Promotion in order to make New Mexico the primary
destination for its targeted travel market. If you have not yet uploaded your listing,
you should do so. It is free advertising for your business and a great way to reach
visitors coming to New Mexico.
MAKE SURE YOU ARE GETTING ALL OUR INFORMATION
Twice a month we send out our e-newsletter, Que Cookin’, that includes valuable,
timely information you need to run your business. If you are not yet subscribed,
send a quick note to [email protected] to get on the list.
SOUTHWEST
4 t h Q u a r t e r 2 012
23

4th Qtr 2012 Southwest Restaurataur

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