Creative Consul nt

Creative Consultant
2009 - current
michelle
leakalman
kalman
michelle lea
Creative Consultant
Creative
Consultant
[email protected]
416.725.7130
CLIENT SNAPSHOT
Ebby Rane — Led PR and marketing initiatves for North American and UK launch of a new, luxury travel
brand, garnering over 3 million dollars in North American media coverage in less than one year.
Women of Influence — Developed and led marketing strategy and implementaiton of company wide
rebrand across multiple platforms including digital, media, advertisements, events and education.
enRoute Magazine — Produced VIP event for Canada’s Best New Restaurants program featuring
award-winning Canadian chefs and sponsors including Air Canada, Land Rover, Jaguar and Bulova.
Agility CMS — Co-developed and launched new content website geared towards publishing and
media industry, managed all trade and B2B PR, communications, marketing and events.
I offer a hybrid expertise
that brings the best
of creative marketing
& communications
to successful
business development
The Kit Magazine (Torstar) — Launch management of Canada’s first digital beauty magazine including
concept, creative and content direction, brand development, partnerships, PR, promotions and sales.
Parents Canada Magazine — Development of new media kit including content, creative direction and
introduction of new publicaiton into existing portfolio.
St.Joseph Media
Toronto Life, FASHION Magazine, Where, Weddingbells, Mariage Québec, Ottawa Magazine and former
titles Canadian Family, FASHION18, Gardening Life, Wish
Vice President Creative Marketing January 2008—March 2009
Group Director Creative Marketing November 2005—January 2008
Acting Associate Publisher January 2005—July 2005
Director Marketing & Communications March 2003—November 2005
Specialties
branding & re-branding
collaterals
communication & pr
content & copy creation
KEY OBJECTIVES
• oversaw marketing initiatives for 10 of Canada’s leading magazines and their respective websites
• led an in-house creative agency charged with marketing, design and sales promotion support
• key divisional point person for marketing, event, communications and environmental initiatives
• created, sold and executed integrated multi-media programs for national and retail clients
• tracked and presented budgets, revenue, business plans and strategy to President and senior team
• evaluated, sourced and developed consumer and trade sponsorship opportunities
• provided solutions, support and systems for national and retail sales teams across Canada
creative directing
events
launches
partnerships
project management
process & implementation
strategic planning
talent sourcing
team organization
HIGHLIGHTS
• contributed to the launch of 4 new magazine titles including research, concept, PR and marketing
• created new revenue opportunities by introducing event and creative agency services for clients
• selected by SJC to create media plan and creative for launch of Toronto Life Square (Yonge/Dundas)
• selected by CEO Tony Gagliano to lead Environmental Task Force for Media division
• appointed to create national campaign creative for Sears with sister platform Pi Media
• charged with development, management and vision for re-launch of corporate website
• implemented new marketing process system, shared drive and company wide process to access resources
• developed new corporate vision, related collaterals and branding including design and content
• key corporate contact for L’Oréal (largest advertiser), received recognition in STRATEGY Magazine
• significantly heightened brand awareness by securing ongoing broadcast and other media partnerships
Bell Media
(Formerly CTV/Chum Television) Citytv, MuchMusic, Bravo!, Space, MuchMoreMusic, Star!, Access, CLT,
Drive-In Classics, SexTV, FashionTelevision, BookTelevision, MuchVibe, MuchLoud, MusiquePlus, MusiMax
Advertising Manager April 2002—March 2003
Promotions Supervisor June 1997—April 2002
KEY OBJECTIVES
michelle
leakalman
kalman
michelle lea
Creative Consultant
Creative
Consultant
[email protected]
• responsible for determining and executing trade and consumer advertising (budget of $6 million)
• strategic planning and execution of print, radio, TV and outdoor campaigns
• managed creative briefs and directed advertising agency on all media planning and investment
• evaluated and managed sponsorship of trade, community, cultural and proprietary events
• presented annual advertising strategies to station General Managers
• developed and managed media plans for the launch of new CHUM digital channels
• management of station proprietary and sales promotions for Entertainment category
416.725.7130
• managed process for media bookings, creative briefs, production schedules, legalities and fulfillment
• provided creative direction and copy for TV spots, on-air mentions, print and digital content
Brand Experience
HIGHLIGHTS
• created, implemented and managed a cross-promotional system and policies for CHUM TV and radio
20th Century Fox Adidas Air
• contributed to creative content for multiple award-winning advertisements
Canada
• extensive worldwide travel with clients, promotional winners and production crews for fulfillment
Air
Transat
Arizona
Tourism Armani Avon Beechnut
• developed an internal traffic, approval and archival system for specialty and digital networks
• played an active role in annual MuchMusic productions including Temp & VJ Search, MMVAs
Browns Cadbury Canada’s Walk
Renfrew
Ivory
Hazleton
Huggies
Jaguar
Lanes
Holt
Hugo
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fits Un
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416.593.6267
431 Queen St. W.
EQ3
416.815.2002
222 King St. E.
EfstonScience
416.787.4581
3350 Dufferin St.
The Bronze Frog Gallery
905.849.6338
bronzefroggallery.com
Fortunes Fine Jewellers
416.787.4545
1901 Avenue Rd.
H. HALPERN ESQ.
416.597.8145
hhalpernesq.com
Daniel Espinosa Jewelry
416.323.9127
danielespinosa.com
Whole Foods Market
416.944.0500
87 Avenue Rd.
Harvest House
416.862.9449
harvesthouse.ca
The Olde Hide House/Acton Leather Co.
1.877.4.LEATHER
theoldehidehouse.com
ON
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FAVOURITE SHOPS
6
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25
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Elixir
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Barking Babies
Beautymark
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Atomic Model
Vasanji
11
Blue Water Café
16
The Cross
21
Choices Market
12
Coast Restaurant
17
EntreNous
22
Urban Fare
Yaletown Brewing Co.
13
Goldfish Pacific Kitchen
18
Design House
23
Chez Faye
Cactus Club Café
14
Rodney's Oyster House
19
Inhabit
24
Death By Chocolate
Browns Restaurant Bar
15
Glowbal Grill and Satay Bar
20
Lightform
25
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our revamped cityGuide offers 89
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a young chef trying to open a
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Real Estate Guide
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Grey Beaded
Earrings,
$9.99.
Jessica Satin Blouse,
$39.99, and Jessica
Tweed Green Plaid
Capri Pants, $49.99.
Whole
Home
Cacao
Table,
$349.99.
Ceri Marsh, editor-in-chief, FASHION
Sue Kuruvilla, Vespa, and Priscilla Yu
Jeremy Laing, designer
Mirella Lopez and Caroline Landry, YSL Beauté
BIRTHDAYBASH
Martha Stewart
Everyday Adjustable
Table Lamp, $89.99.
spotlight:
decor
update
Comrags designers Judy
Cornish and Joyce Gunhouse
CeleBrAting 30 yeArS of Bringing tHe World of fASHion Home
On October 11, the fashion elite came out to fete FASHION Magazine’s 30th anniversary.
The site? A glammed-up Moss Park Armoury, outfitted in red carpet, the ultimate catwalk,
high-fashion photographers to capture your every move, and a fabulous dinner prepared
by Jamie Kennedy. Go to fashionmagazine.com for a full report: our picks for the best
dressed, snapshots from the carpet, a video that brings you inside the party and much more.
ENTER AT fashionmagazine.com/VesPa
FOR YOUR CHANCE TO WIN.
Viia Beaumanis,
FASHION’s features editor,
and writer David Livingstone
Julie Enfield, Ports 1961
Amy Verner, Globe and Mail
writer, and Raymond Perkins, Roots
WitH SpeCiAl tHAnkS to our SponSorS:
Andrew Kretz, Francisca Sinn, Tina Debeer,
Nikisha Reyes-Grange, Jason McPhail, all with Virgin Mobile
Lilia Lozinski, senior VP
and group publisher, FASHION
Ge
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Clean lines and old-world
elegance bring an air of
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Volum
Build
personal
style
Most items are available at Sears department stores. Some items are also in Sears catalogues and at sears.ca.
Prices shown are current at press time. Prices and availability subject to change.
Roslyn Griffith-Hall, stylist
Portfolio @ michellekalman.ca
Susie Sheffman, FASHION’s fashion director,
and Gabor Jurina, photographer
Perfect
Poise
Style Factory
Talento
Armchair,
$169.99.
No purchase necessary. For full contest rules, regulations and prize details, visit www.fashionmagazine.com/vespa.
Elmer Olsen
and model Rhonda D’Amour
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spotlight:
vespacanada.com
Universal Music Wal-Mart Warner
Virgin Music Virgin Mobile YSL
Dover Imports
416.246.1774
doverimports.com
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Colours defined.
RBC Revlon Royal Doulton Sally
Music West49 Winners Vespa
Preview
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around toronto
wine & Food
restaurant openings, wine releases
and the latest food trends
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Florals? Find our top picks
in the entertaining cityGuide.
plus, check out hundreds of
other city favourites at:
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Whether for work or for play–the
clothes you wear are an expression
of who you are. Follow your instincts
and let colour play a part in your life.
The adidas fall collection introduces
deep corals with creamy clay, sexy
scarlet, bold bordeux and classic black.
Hooded jackets, sleek skate tops,
army pants, ‘trac’ tops, pinstripe polos
and long-sleeve tees set the backdrop for the legend of the 3-Stripes.
Nivea Nokia Oscar de la Renta
DESIGN HOUSE
20s 30s 40s 50s 60s
If you are an an athlete or a fan,
these two questions have the same
answer. As athletes, sport adds colour
to our lives through competition,
performance, emotion, or, by simply
wearing our favourite red shorts
during a morning run. As fans, we
define ourselves by the colours found
in sport–from cycling’s yellow jersey
to golf’s green jacket to a favourite
team’s jersey. The adidas collection
takes its inspiration from the sports
that add colour to our lives and
forever bind us as athletes and fans.
Colour captures the raw emotions of
sport and layers it with the 3-Stripes,
the authentic symbol of sport.
What inspires you?
Stella Artois The Cooperators TIFF
Eyes on Church
416.962.3937
483½ Church St.
Louis Black
416.920.8338
louis-black.com
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The Main Course
416.787.7742
themaincourse.ca
Accessories by Eva
416.481.0892
402 Eglinton Ave. W.
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Toronto Life’s expert shoppers recommend a full range
FALL 2010
What colour is sport?
Holiday Gift Guide
F E AT U R E
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MOST WOMEN CAN’T LIVE WITHOUT THEIR
MASCARA. In addition to defining eyes, mascara
can thicken, curl and lengthen lashes. Even if you
don’t have time for any other makeup, mascara
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