Amsterdam 2016 Report - R. van Haperen

European Athletics
Championships 2016
Amsterdam, 6 – 10 of July, 2016
Rien van Haperen, CEO
88 days to go
Athletics like never before
Index
• Location
• Facts and figures
• Communication
• Update ticket sales
• Partners and sponsors
• Side events programme
Rijksmuseum
Amsterdam canals
Heineken Brewery
Hermitage
Concertgebouw
Magere Brug
Vondelpark
Communication mix
Media
Sponsor
activation
City dressing
Venue
dressing
Side events
Promotion &
Adam
PR & press
Online &
social media
Social Media
Official European Athletics Championships 2016 channels:
• Facebook
– Amsterdam2016 (Dutch and English)
– Adamontour (Dutch and English)
•
Twitter
– @Amsterdam2016 (Dutch)
– @Euro_Champs (English)
•
Instagram
– Amsterdam_2016 (Dutch and English)
•
YouTube
– Amsterdam2016
•
LinkedIn
– European Athletics Championships Amsterdam 2016
WWW.AMSTERDAM2016.ORG
Video
Statistics
Tickets
Side
events
Location
Athlete
profile
Live
results
Timetable
Accommodation &
Public Transport
Public tickets by April 1, 2016
Total (# tickets):
65% tickets sold/in option
35% available
VIP tickets by April 1, 2016
Total:
80% sold/in option
20% available
Partners – sponsors – suppliers - institutions