Graphic Identity and Style Guide

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Graphic Identity and Style Guide
Graphic Identity
and
Style Guide
Welcome to the Rogue Community
College Graphic Identity and Style
Guide, a comprehensive manual for
producing communication materials
with a unified image that convey the
message of our unique institution.
The guidelines in this manual
are meant to help
save time and achieve excellent results
in the marketing and public relations
materials produced at and for RCC.
Purpose
Contents
Presenting a unified image is crucial
as Rogue Community College
competes with other colleges for
students, faculty members, funding,
and donor gifts. Therefore, it is
important to represent RCC’s visual
image as clearly and consistently as
possible. A well-defined identity helps
build recognition for the college. The
RCC logotype and communication,
photography, and overall design styles
identify the college in a consistent
manner to the community.
SECTION 1 – Getting Started.
Adherence to the outlines of this
style guide will aid in that goal. The
intention of these standards is not
to discourage creativity but rather
to simplify the communication
process for the sake of unity and
professionalism.
1-2
SECTION 2 – Identity Basics. . . .
Official Logotype . . . . . . . . . . . . .
Official Seal. . . . . . . . . . . . . . . . . .
Clear Space/Sizing. . . . . . . . . . . . .
Color and Manipulation.. . . . . . . .
Typography . . . . . . . . . . . . . . . . . .
Slogan and Taglines . . . . . . . . . . . .
Athletics and Student Life logos.
Additional logos . . . . . . . . . . . . . .
Typography . . . . . . . . . . . . . . . . . .
Palette . . . . . . . . . . . . . . . . . . . . .
Web Logotype . . . . . . . . . . . . . . . .
Photos. . . . . . . . . . . . . . . . . . . . .
3-16
4
5
6
7-8
9
10
11
12
13
15-16
17
18
SECTION 3 – Applications. . . . .
Advertising . . . . . . . . . . . . . . . . . .
Collaterial material. . . . . . . . . . . .
Promotional Items. . . . . . . . . . . . .
Stationery. . . . . . . . . . . . . . . . . . .
Letterhead and Envelopes. . . . . . . .
Business Cards. . . . . . . . . . . . . . . .
Business Forms. . . . . . . . . . . . . . . .
17-22
18
19
20
21
22
23
24
SECTION 4 – Web Standards. . . . 27
Content Management.........................28
Content Standards..........................29-30
SECTION 5 – Style/Terminology. . . 31-36
Section 1
Getting started
The RCC Marketing and Recruitment Department acts
as a checkpoint to review informational and promotional
communications for release to the public and also serves as the
creative production center for all college departments. When
it comes to conveying the message and overall image of the
institution, every job counts.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
3
Tips to get started
Have a question about the
information in this guide?
Contact us:
Director of Marketing
and Recruitment
541-956-7088
[email protected]
Director of Internet Services
541-956-7239
[email protected]
Assistant Director of
Marketing and Recruitment
541-956-7114
[email protected]
Social Media/Marketing Specialist
541-956-7086
[email protected]
Graphics Specialist
541-956-7085
[email protected]
Or visit:
http://web.roguecc.edu/marketingand-recruitment/
4
Encapsulated
postscript
(.eps) files and Portable Network
Graphics (.png) of the RCC logo are
available on the RCC Web site at
http://web.roguecc.edu/node/113
NOTE: To maintain the highest
resolution, do not try to “open” a logo
eps or png. Instead “insert” or “place” it
into your document.
The logotype must be used as specified in
these guidelines.
All versions of the logotype must be used
“as is” and cannot be modified. Portions
of any version of the logotype cannot be
used separately.
Other files may be subject to these
same rules and guidelines. For more
information about the use of the
electronic files, the use of the logotype
or to acquire camera-ready artwork,
contact the Marketing and Recruitment
Department.
Templates for flyers and brochure are
available at http://web.roguecc.edu/
marketing-and-recruitment/.
Section 2
Identity basics
Posters, flyers, banners, brochures, websites . . .
While they are all different, each product is a component
of a much larger picture, a family that should share common
elements. Piece by piece, each element combines for one
powerful and effective impression.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
5
The official logotype
The official family of Rogue The horizontal version
is the college’s principal logotype as it
highlights the acronym RCC, provides
the river logomark and includes the
full name of the college. Use for most
The official logotype consists of the letters publications.
RCC, the river and trees artwork, and the
words “Rogue Community College.”
Community College logos have been
carefully designed to represent the
institution.
The official logo depicted in two
variations is the only logo that represents
the college. The name as depicted is part
of the logotype and must not be altered.
Nor should the logotype artwork (river
and trees) be separated from the college
name.
The vertical version
can be used when space requirements call
for a more vertical stacked version. Note
that the logo mark is above the RCC and
college name.
RCC
Rogue Community College
To emphasize the importance
of the RCC Web site, it is appropriate
to include the college’s Web address, in
Trebuchet regular, immediately below the
logotype.
The logos are available for download at
http://web.roguecc.edu/node/113
6
w w w .rog ue c c .e d u
RCC
Rogue Community College
www. ro g u e c c . e du
The official seal
The seal is limited to diplomas
and other commencement items as well
as employee service awards and other
certificates issued by departments and
divisions of the college.
LLE
ROGU
E
O
GE
Questions about the use of the RCC seal
should be directed to Marketing and
Recruitment.
C
Because special permission is required for
its use, it is not available online.
C
UN I T
Y
MM
O
Fo u
nded 1970
Official college seal
www.roguecc.edu
7
Clear space/sizing
When using any approved
version of the logotype, it is important
that the area surrounding the logo remain
free of clutter. The logo should not have
to compete with other type or imagery.
To ensure this, approved versions of the
logotype must never appear closer than
the height of the letter “m” as it is found
in the word “Community” to the edge of
the paper or to any other typography or
artwork.
When reproducing
logotypes in print applications, the
minimum acceptable sizes for each
version of the logotype are seen here.
HORIZONTAL VERSION
m
m
m
m
VERTICAL VERSION
m
m
1 X 1/2”
UN I T
Y
MM
O
C
LLE
GE
m
m
ROGU
E
O
C
Fo u
nded 1970
1 X 1/4”
8
www.roguecc.edu
Color/manipulation
RCC logos are clear
identifiers, not mere artwork to be
manipulated or tweaked to fit a
particular application or document.
The colors, sizes, proportions, and
overall design used to create each
logotype have been carefully selected
for aesthetic and practical purposes.
Each logotype has been created for a
wide variety of applications. Do not
try to re-create the logotype; it should
originate from one of the approved
graphics available in various formats for
Mac, PC, and the Web.
To ensure quality
Unauthorized icons
or words should never be used in
conjunction with the logotypes.
Use the logo artwork as is.
• Do not overprint the logo onto text.
• Do not use unapproved colors.
• Do not use the mark (river and trees
artwork) by itself.
• Do not stretch or condense the logos.
• Do not use the logos on an angle.
and consistency, use only official
electronic versions of each logo. The only
acceptable color combination are blue
(PMS 293C) on white, white on black
or white on the approved RCC color
palette.
NO
NO
NO
NO
NO
www.roguecc.edu
Rogue
NO
Community
College
9
Color/manipulation
It is permissible to print
the logotype entirely in one-color ink,
preferably 100 percent black or 100
percent blue (PMS 293C or PMS300U).
When using one color, the logo is to be
printed as a solid color. Do not screen
(print ink as a percentage of solid) any
portion of the logo.
There may be occasions
when a reverse-form logo is necessary. It
is acceptable for the logo to reverse out
of a 100 percent color bar in any of the
approved primary or secondary palette
colors (see page 12). If an approved
version of the logotype is to be used in
reverse form against a dark or colored
background, use the official artwork for
reverse reproduction.
RCC
Rogue Community College
REVERSE HORIZONTAL LOGO
10
REVERSE VERTICAL LOGO
www.roguecc.edu
Athletics and Student logos
RCC Ospreys Graphic
Standards
Rogue Community College now has an
athletics program and will be competing
in cross country and men’s and women’s
soccer in the fall of 2015.
RCC is the “Ospreys” (Not Osprey)
The Marketing and Recruitment Department developed an Ospreys logo created
by John Moore, a RCC design student,
for the Athletic Department.
While it may be very tempting to use
the RCC Ospreys logo in your correspondence and departmental materials,
the logo is limited for use by only the
Athletic Department and Student Life
programs. Any use of the athletic logo—
even for athletics or student life—must
be approved by Marketing and Recruitment. The traditional RCC logo is still
the choice for all RCC letterheads, flyers,
business cards, posters, brochures, and
other departmental uses.
fan image as an email signature image
or other personal use. A version of the
fan image will be made available through
Marketing and Recruitment. There will
be many Ospreys stickers, pennants, teeshirts, and other collegiate wear available
at RCC bookstores.
RCC ATHLETICS AND STUDENT LIFE LOGO
SOCCER
RCC
OSPREYS SHIELD
OSPREYS “FAN” LOGO
OSPREYS
OSPREYS COLLEGIATE WEAR
However, you may use the “Go Ospreys”
www.roguecc.edu
11
Additional logos
Other logos and symbols
are sometimes used to represent a
particular organization or program at
RCC. Some approved logos currently
in use are shown at right (TRiO, Small
Business Administration, Small Business
Development Center, RCC Foundation).
However, a plethora of logos that
compete with the RCC “brand” or
logotype is discouraged.
For reproduction rights or for specific
details regarding these additional logos,
contact Marketing and Recruitment.
12
www.roguecc.edu
Typography
The college logotype
employs one font: The initials RCC and
the words “Rogue Community College”
are created in the font or typeface Adobe
Garamond Pro.
This type face and letter spaces specific
to the college logo have been further
adjusted to create a unique look that
cannot be recreated by simply typing
those words in the specified font.
Do not try to recreate the logotype on
your own computer. Instead, use the
official, approved versions available
at web.roguecc.edu/marketing-andrecruitment/.
Century Gothic (regular)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLNOPQRSTUVWXYZ
.,?!1234567890
Century Gothic (bold)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLNOPQRSTUV
.,?!1234567890
In printed materials,
Century Gothic is the approved headline
type. A classic sans serif that possesses
some embellishment, it can be used
on flyers, brochures, ads and other
publications to grab attention.
For correspondence,
Garamond regular (not bold) should be
used. Single line spacing with 12 pt. type
is optimum. If Garamond is unavailable,
Times New Roman is an acceptable
substitute.
Garamond is the acceptable
body text used in published official
college communication pieces.
Garamond is a serif type and therefore
easier to read than san serif fonts. In most
cases, avoid using type smaller than 8 pt.
with 12 pt. leading.
If Garamond is unavailable, Times New
Roman is an acceptable substitute.
Garamond (regular)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTVWXYZ
.,?!1234567890
Times New Roman (regular)
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLNOPQRSTUVWXYZ
.,?!1234567890
www.roguecc.edu
13
Slogans/taglines
RCC no longer uses
a tagline. Use of two previous taglines,
“Our goal is your success” and “Life’s
best lessons start here” have been
discontinued. Do not use them on any
publications or correspondence. No other
slogan or tagline should be used.
14
www.roguecc.edu
Color palette
The official RCC color
is blue (PMS 293C or 300U or Web
0067B1). It should be used for the
official college logo and for letterhead,
business cards, note cards, and envelopes.
PANTONE 293C or 300 U
C-100 M-57 Y-0 K-2
R-0 G-103 B-177
HEX#0067B1
www.roguecc.edu
15
Promotional palette
Primary Palette:
Promotional
Medium Green
PANTONE
355C
C-100 M-0 Y-53 K-38
R-0 G-158 B-73
HEX#009e49
Teal
PANTONE
7711C
C-98 M-0 Y-28 K-4
R-0 G-151 B-169
HEX#0097a9
The promotional palette
Light blue
PANTONE
542C
C-45 M-21 Y-0 K-26
R-102 G-147 B-188
HEX#6693bc
is used in varying combinations for
advertising and marketing materials
on the Web and in print. It should be
used to enhance graphic elements, spot
typography, and photo enhancement to
promote RCC’s “personality attributes.”
Red
PANTONE
200C
C-3 M-100 Y-70 K-12
R-186 G-12 B-47
HEX#ba0c2f
In support of Career Pathways,
the RCC color palette may be used
accordingly to begin a color-coding
system for collateral, advertising, and
departmental usage:
Each color in the Promotional Palette
works together to accurately represent
the feel of RCC.
16
Violet
PANTONE
7655C
C-33 M-72 Y-0 K-0
R-161 G-90 B-149
HEX#a15a95
www.roguecc.edu
Orange
PANTONE
1495C
C-0 M-44 Y-89 K-0
R-255 G-143 B-28
HEX#ff8f1c
• Medium Green – Agriculture, Food
and Natural Resource Systems
• Teal – Arts, Information
and Communication
• Lt. Blue – Business and Management
• Red – Health Services
• Violet – Human Resources
• Orange – Industrial and
Engineering Systems
Web logotype
The RCC logotype
has been adapted for use on Web pages
with low-resolution and low-speed
applications. All official college Web
pages must use the college Web page
template. This template incorporates the
use of the college logotype.
Other uses of the logotype on the Web
are limited to the variations in this
guidebook. These logotype variations
should be used in their entirety
when creating banner ads or when
organizations outside the college request
a logotype to use for the purposes
of linking their site to ours. Do not
disassemble, use in part, or modify
logotype.
The logotype variations
have been optimized for use on the Web.
• The file size has been compressed
to allow for the highest quality and
minimum file size.
• Each logo variation has been saved in
a jpg or eps format. These are standard
image file format for use on the Web.
• Each logo has been saved at 72 dpi.
To access Web logotypes, contact the
Internet Services Department at Ext.
7239.
For consultation and assistance in using
the Web versions of the logotype, contact
the Internet Services Department at Ext.
7239.
www.roguecc.edu
17
Photos
RCC publications feature
a consistent photographic style. Photos
are generally cropped from the waist up
or tighter (neck up). A positive, confident
facial expression is captured.
Photos feature a soft play of light and
shadow to avoid images that look flat or
harsh. Images capture a genuine moment
of learning, accomplishment or human
interaction and do not appear posed or
stiff.
Soft focus is used to keep the subject
matter sharp and clear. Backgrounds are
kept simple but vaguely recognizable to
add dimension to the image.
For print publications, photos must be at
least 300 dots per inch (dpi). Photos used
for the Web may be 72 dpi.
18
www.roguecc.edu
Section 3
Applications
Image is important. A coordinated system of promotional
products, college stationery, and other identification materials
establishes an unmistakable, unified brand in internal and
external communication at RCC.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
19
Ads/flyers/posters
will be created and placed by Marketing
and Recruitment. To request an ad,
contact Carmen Sumner, Marketing
and Recruitment assistant, ext. 7114 or
[email protected]
All advertising must be approved in
advance by a dean, associate dean or
department head.
Flyers and posters
may be created by Marketing and
Recruitment or by individual
departments. To request a print job
contact Grant Walker, Director of
Marketing and Recruitment, ext. 7088 or
[email protected]
Flyers and posters created by individual
departments should use the RCC identity
standards outlined in this styleguide.
Templates
Templates for flyers and brochures
are available at www.roguecc.edu/
MarketingRecruitment. Templates use a
three-column grid, have a quarter-inch
border, and are designed for inhouse
printing.
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Collateral materials
When creating collateral materials,
Marketing and Recruitment uses Adobe
InDesign, a professional design and
layout tool for producing high-quality
documents for print and on screen
delivery.
Full-bleed, full-color photography
features students or students with RCC
faculty or staff members as the dominant
visual on all collateral materials. These
include the RCC Schedule of Classes and
Catalog covers, viewbooks and recruiting
tools, the RCC website, student service
and academic brochures, all print
advertising, direct mail, etc.
A call to action is present but secondary
to the student success story being
featured. Testimonial copy is concise and
to the point. Individuals photographed
are accurately identified.
The call to action,
contact information and logo may be
contained in a color bar at the bottom
or side of the ad or flyer, providing an
opportunity to use the RCC promotional
palette.
A conversation about
“Something Old, Something New:
Exploring the State of Marriage”
and simple. Negative space is used to
provide a clean, bright message. Minimal
copy flows through the ad over the image
leading the eye toward the call to action
and the RCC logo sign-off.
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Tues, April 28, 2015
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Medford Library
Large Meeting Room
1:30-3:00 p.m.
RCC Redwood Campus
Student Center
3345 Redwood Hwy. Grants Pass
• Conversation Host: Leslie Dunlap,
Assistant Professor of History,
Willamette University
This conversation on the state of marriage is
FREE and open to the public; seating limited
tothefirst200people.
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Co
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Comm
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April 17 .
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Redwoo
3/19/15
10:02
AM
Program
Theinstitutionofmarriagehasundergonesignificantchange,especiallyinthelastdecade.
InOregon,citizensremaininacontentiousdebateabouthowtodefinemarriagegenerally.
What do the debates about marriage—in this state and beyond—reveal about the institution
asawhole?Whyisaprivaterelationshipsopubliclysignificantandcontested?Andwhy,
when so many people are avoiding or dissolving marriages, do so many others wish to marry?
Helpers
wanted –
5.indd
ightProg'1
HonorsN
ThisprogramismadepossibleinpartbyagrantfromOregonHumanities(OH),astatewidenonprofitorganizationandanindependentaffiliateoftheNationalEndowmentfortheHumanities,whichfundsOH’sgrant
program, and the sponsorship of the Conversation Project.
For more information contact
JennyJacksonat541-956-7128or
MelissaMerrymanat541-245-7727.
1
Find your path
DIVERSITY PROGRAMMING BOARD
Language is concise
Printed materials are on coated paper
where possible to ensure ink holdout
and to optimize photography. Black and
white photography, duotone treatments
and uncoated papers should be avoided.
www.roguecc.edu/GoRogue
Flyer from template
Medical Assistant
Billboard ad
www.roguecc.edu
21
Promotional items
From shirts to pens
and from coffee mugs to back packs, the
RCC identity is strengthened when used
in a consistent manner across a wide
variety of materials.
Official merchandise and promotional
items representing the college should
clearly identify the institution through
use of the college name or an official
logotype. The guidelines outlined in this
manual apply to all promotional items
and official merchandise.
Individual programs/departments may
order their own promotional items.
Purchase orders are required and all
orders must be preapproved by a dean or
department head. For assistance, contact
the RCC Bookstore at 541-956-7160 or
visit bookstore.roguecc.edu/.
22
www.roguecc.edu
Stationery
Letterhead, business cards,
envelopes, notepads and other forms
of stationery are readily available to
RCC employees. It is expected that all
institutional business will be conducted
on official RCC letterhead. Individual
offices and departments may not create
their own stationery or identification
materials. Stationery and business cards
may be ordered through the RCC
Purchasing Department, Ext. 7164.
Marketing and Recruitment can
provide programs and departments with
letterhead/envelope templates upon
request.
For co-branding purposes,
When promoting overall college services
or programs, all three of the campus
a rule with the campus, center or
names in alphabetical order are to be
department name typeset in all caps
placed under the logo or be included
in Trebuchet will be placed under the
with contact information in close
official college identity. Address and
phone/fax numbers will be in Garamond. proximity to the college identity.
BUSINESS TECHNOLOGY
3345 Redwood Highway
Grants Pass, OR 97527-9298
The official college address:
REDWOOD • RIVERSIDE • TABLEROCK
ROGUE COMMUNITY COLLEGE
3345 REDWOOD HWY.
GRANTS PASS, OR 97527-9298
www.roguecc.edu
23
Letterhead/envelopes
All text for letterhead
must conform to RCC communication
standards as identified in this manual,
including the proper use of school and
departmental names, building names,
faculty and staff titles, and typography.
Official 20-pound stock can be
ordered through the RCC Purchasing
Department, preprinted with the
official logotype and the department
name, address and phone/FAX
numbers. Contact the RCC Purchasing
Department, Ext. 7164.
ENT
RTM
EPA wy. -9298
D
d H 97527
CE
IEN woo
SC 5 Red ss, OR
334 nts Pa
Gra
SCIENCE DEPARTMENT
3345 Redwood Hwy.
Grants Pass, OR 97527-9298
Envelopes also can be ordered in a variety
of sizes, with or without plastic window,
and pre-printed with the official logotype.
Contact the RCC Purchasing Department, Ext. 7164.
Alternatively, Marketing and Recruitment can provide a template with the
RCC logo, department/program name.
For assistance, contact Carmen Sumner,
Marketing and Recruitment assistant,
Ext. 7114.
24
www.roguecc.edu
Business cards
Official business cards
can be ordered through the RCC
Purchasing Department, Ext. 7164.
All text for business cards must conform
to RCC communication standards, as
identified in this manual, including the
proper use of school and departmental
names, building names, and academic
and staff titles. Department or office
supervisors and division deans must
approve all requests for employee business
cards.
Firstname Lastname
Title1 Margaret Bradford
Title2 Director
Title3
Marketing and Community Relations
(541) 555-1212
(541) (800)
956-708
460-6766
DD
(541) 555-1234
fax: (541) 471-3548
fax: (541) 826-1587
[email protected]
[email protected]
MARKETING AND COMMUNITY RELATIONS
LONGER DEpaRtmENt NamE
3345 Redwood Hwy., Grants Pass, OR 97527-9298
Table Rock Campus: 8597 Crater Lake Hwy, White City, OR 97503
Redwood Campus: 3345 Redwood Highway, Grants Pass, OR 97527
www.roguecc.edu
25
Business forms
Large quantity orders
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of standardized business forms should
be ordered through the RCC Purchasing
Department, Ext. 7164.
Fax
Sen
Notepads, cards, fax forms
and other informal communication tools
also make up a portion of the unique
RCC identity. Although these items
typically will not include the detailed
information applied to a business card
or letterhead, the basic RCC identity
standards still apply and should always be
used.
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Section 4
Web standards and guidelines
As with print, electronically published information plays
an important role in maintaining the college’s reputation
and image. These standards help ensure the RCC website is
visually appealing, well written and conforms to the college’s
graphic identity and style guide. Web resources should be
used efficiently, ethically and legally, and all employees are
expected to conform to the RCC Electronic Resource Policy.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
27
Content management
RCC is transitioning
to a Web-based content management
system (CMS) for all department/
program websites. Drupal is designed
to meet the goals of improved website
content maintenance, increased
consistency in college branding, and
improved accessibility and navigation
across the campus department websites.
The Drupal CMS
is template-driven and allows faculty and
staff to maintain their website via a web
browser. Within the Drupal CMS are
help files with detailed instructions for
using the WYSIWYG editor. Training
is available by contacting [email protected]
roguecc.edu and requesting assistance.
28
Drupal is database driven
and pulls dynamic content from
RogueNet in the following areas:
• Faculty — Faculty listed will have
worked during the current fiscal year.
Drupal will automatically drop the
listing if a faculty member has not
worked in over a year.
• Class schedule — Pulls in the current
schedule of classes for the specific
department
• Course descriptions — Pulls in the
current course descriptions for the
specific department.
www.roguecc.edu
Web page standards
Writing guidelines
The three main guidelines for Web
writing are:
1. Be succinct. Write no more than 50
percent of the text you would have
used in a hardcopy publication.
2. Write for scannability. Don’t require
users to read long continuous blocks
of text.
3. Use hypertext (links) to split up long
information into multiple pages.
Content standards
• All pages are part of the RCC website
and will use the approved Web
template available within Drupal.
• New Times Roman is the approved
font headlines (h tags) and Ariel is the
approved font for body content.
• Content needs to be updated and
maintained on a regular basis. Review
and retire content that’s no longer
applicable.
• The content on all academic main
departmental pages will be reviewed
by Marketing and Recruitment to
ensure consistency.
Web page structure
• Structure pages with two or three
levels of headlines (a general page
heading plus subheads, and sub-subheads when appropriate). Nested
headings also facilitate access for users
with screen readers. Use style headings
h2, h3 and h4.
• Use meaningful headings (i.e., reading
a heading should tell the user what
the page or section is about).
• Use highlighting and emphasis
sparingly to make important words
catch the user’s eye. Italics should be
used for emphasis only and not used
in headlines.
• No Flash, background images,
animated gifs or blinking text are to
be used.
• Text should be black and remain
consistent through the entire
departmental page.
www.roguecc.edu
• Any animation used on the page
must be approved by Marketing and
Internet Services to maintain optimal
end-user load speeds and a consistent
look.
• The color of links and visited links
should be set to default.
• All RCC pages will be hosted only on
RCC Web servers.
• All Web pages should be saved in
lower case with no spaces between
words.
29
Standards (cont.)
Links to external sites
Links provided to external sites must be
accessible, appropriate and maintained
to avoid “404 page not found” errors.
External links to sites off the RCC
Website must open in a new window.
Copyrighted materials
Written permission must be obtained
for use of copyrighted materials with
the clear understanding on the part of
the copyright holder that these materials
will be used on the Web rather than
in a printed publication. This applies
to the use of text, logos, photographs,
drawings, video clips, sound clips or
other copyrighted visual images.
Use of photos/images
The ideal size for images on the Web is 300X250
pixels. Use Photoshop (Adobe) or Paint
(Windows) to resize images before embedding
them in a Web page. All images must include
height and width attributes. In addition,
all images must include appropriate text
descriptions in the “ALT” attribute.
Banner images will be taken for each department
website through coordination with Internet
Services. To request a banner image, contact the
webmaster at [email protected]
If a professional photo is used on a staff or
bio page, it must be a recent shot of the staff
member only. To achieve a consistent look, it
may not include family, friends or pets. The
photo will be a headshot representing the staff
member in professional attire.
Slideshows using Flash are not acceptable as they
do not run on iPads or iPhones. The “WOW
Slider” product will work within Drupal and is
responsive design. To use “WOW,” contact the
webmaster at [email protected]
Use clipart sparingly and make sure the image
matches the educational use you have planned.
30
www.roguecc.edu
Using tables
Tables should be used for tabular data. If tables
are used for page layout, standards must be
followed for accessibility.
To make a table accessible, give it both a caption
and summary. Non-visual browsers can read
the summary information without having to go
through the table cells to find out what the table
is for.
• Caption tag — Appears on the screen and is
used as the table title
• Summary attribute — Gives a broader
description of the table’s purpose
<table summary=”This table contains my
syllabus”>
<caption>Fall Term Syllabus</caption>
<tr><td>...</td></tr>
</table>
The caption tag must be the first thing after the
opening <table> tag, and there can only be one
in each table.
Section 5
Style guide
To convey a clear and concise message in all publications
— from course catalogs to brochures and flyers to human
interest stories and advertising — RCC publications use
specific terminology and a style of writing adapted from the
Associated Press. The next few pages cover the exceptions and
other rules specific to the college.
Rogue Community College • 3345 Redwood Highway • Grants Pass, OR 97527-9298
31
Style/terminology
academic degrees — Associate of Applied
Science (AAS) degree, Associate of Art/Oregon
Transfer (AA/OT) degree, Associate of General
Studies (AGS) degree, Associate of Science (AS)
degree, Associate of Science/Oregon Transfer
degree in Business (AS/OT Business). Spell out
less familiar degrees such as Master of Public
Administration. Doctor of Philosophy or Doctor
of Education nearly always abbreviated: Ph.D,
Ed.D.
Capitalize degrees except when nonspecific: The
college offers five associate’s degrees. Never write
Associate’s of Arts or Bachelor’s of Science degree.
The apostrophe makes the word a possessive;
therefore the “of ” is not required.
academic department names — Lowercase
except when part of the official and formal
name: RCC Science Department.
Academic Skills — Instruction and tutoring
in basic academics. Courses offered in basic
reading, writing, mathematics, and study skills
to prepare students for college-level courses, plus
college-level courses in critical thinking, speed
reading, and vocabulary development.
according to, said — Use “according to” when
attributing key information to a reference book
or other inanimate object. If the information
can be defined as common knowledge, no
attribution is necessary. Always use “said” when
attributing a quote to a person (see attribution).
32
addresses — In return addresses and in
running text, use the following styles:
Return address:
Rogue Community College
Redwood Campus
3345 Redwood Hwy.
Grants Pass, OR 97527-9298
Running text:
Rogue Community College, Redwood Campus,
3345 Redwood Hwy., Grants Pass, OR 975279298
Adult Basic Skills (ABS) — Instruction in
basic skills such as reading, writing and math,
English as a Second Language (ESL), and
General Educational Development (GED) exam
preparation.
Advisory Committee — Appointed by the
RCC Board of Education; acts in conjunction
with board as the college budget committee.
(See also “Program Advisory Committee.”)
and — Spell out except when an ampersand is
part of a proper name: Lea & Perrins steak sauce.
Angstadt, Peter, Ph.D. — Became RCC’s fifth
president in 2004.
Art galleries — The Wiseman Gallery is in the
Wiseman Center, RWC. A separate exhibit area
in the Wiseman Gallery highlights student work
is called The Annex. The FireHouse Gallery is in
Historic City Hall, 214 SW Fourth St., Grants
www.roguecc.edu
Pass. The Communit Exhibits Room hosts
students, community artists and special events.
Associate Degree Nursing (ADN) — Not
Associate Degree in Nursing.
attribution — Use “said” when attributing a
quotation to a person: “This is my famous quote,”
Jones said. However, there is no need to use
attribution for an indirect quote: Jones said that
he would give a talk about his famous quote.
Bennett, Harvey, Ph.D. — RCC’s third
president; served from 1986 to 1999. Died, July
11, 2012.
Board of Education — For the most recent
list of board members, visit www.roguecc.edu/
Board. Capitalize in all references when full
title is used: Rogue Community College Board of
Education. Use board only on second reference.
Bookstore — Capitalize when referring to
the RCC Bookstore. On second reference use
bookstore.
building names — A Building (not Building
A); Student Services Building. Spell out the
entire building name in first reference: Coates
Hall. Exception: In mailing addresses and
running text, it is acceptable to use short forms
of building names: CH or CH-10. See specific
building name entries in this section for proper
names.
Byline, The — RCC student-written and
produced newspaper. Online only.
CAMAT — Classified Association and
Management Advisory Team. A 12-member
group comprised of no more than six
members of the classified association and
six from management. Their goal is to work
collaboratively for win/win outcomes in
collective bargaining.
Resources, IT Network and User-Support
Services, Internet and Telecommunicaiton
Services, Programming Services, and Facilities
and Operations.
college-wide — Hyphenate in all uses to avoid
misreading of this term.
campuses — Redwood Campus (RWC), Grants
Pass; Riverside Campus (RVC), Medford; Table
Rock Campus (TRC), White City. Not Grants
Pass campus or Grants Pass Redwood Campus,
etc.
commas — Use commas to separate elements
in a series, but do not put a comma before the
conjunction in a simple series: women, men and
children, or red, white and blue. Use a comma
before the concluding conjunction, however,
if an integral element of the series requires a
conjunction: I had orange juice, toast, and ham
and eggs for breakfast.
catalog — RCC Catalog; catalog on second
reference. Published annually.
commencement — A graduation ceremony.
Commencement ceremony is redundant.
Coates Hall — Proper and full name of
Redwood Campus building housing the RCC
Computer Science Department and classes.
Named after Grace and Edward Coates,
who made a major financial gift to the RCC
Foundation in 1990.
course names — Capitalized if used with a
specific course number: Writing 121. Lower case
when referring to a generic class such as writing,
math, history, but always capitalize English,
Spanish, etc. It is acceptable to abbreviate
a subject field when followed by the course
number in text: WR121.
college — Capitalize only when using the full,
proper name: Rogue Community College. Lower
case on subsequent reference.
college colors — The official college color is
blue (PMS 293C or 300U or Web 0067B1). It
should be used for the official college logo and
for letterhead, business cards, note cards, and
envelopes.
College Services — Division that oversees
Auxiliary Services, Budget and Financial
Services, Contracts and Procurement, Human
credit class schedule — RCC Schedule of
Classes; schedule of classes, class schedule or
schedule on subsequent references. Published
quarterly online.
dash — There are two kinds: the en dash and
the em dash. Do not confuse either with the
hyphen (-). (See also “hyphen.”) The en dash
(–) gets its name from its length. It is one ‘N’
long. The en dash is used to express a range of
values or a distance.
The em dash (—) gets its name from its length.
www.roguecc.edu
It is one ‘M’ long. The em dash can be typed as
two hyphens together. Use spaces around the
em dash. The em dash is used for the following
purposes:
• To denote an abrupt change in thought or
emphatic pause
• To set off a series within a phrase
• For attribution
• In datelines
• In lists (Capitalize the first word following
the dash.)
dates — Use day or date, not both: Halloween
is on Sunday, or Halloween is Oct. 31. If an event
occurs within the week, refer to it by day of
the week: “The play opens Monday.” If an event
occurs more than a week in the future, use
the date. “The study abroad trip is scheduled to
depart July 1.” Omit the year unless referring to
a previous or future year: “Black, White and the
Blues is set for Feb. 26,” but “I will retire, Sept. 1,
2016.” When using a month, day and year in a
sentence, use a comma after the date: “On April
1, 1492, Columbus sailed the ocean blue.”
dean — Capitalize only when used as a title
before a name; lower case when appearing after
a name: Dean of Instruction Rena Denham, but
Rena Denham, dean of Instruction.
divisions — College Services, Instructional
Services, Student Services, Governance.
Dr. — Use the title Dr. only when referring to
a doctor of medicine, dentistry, or veterinary
medicine. For academic doctorates, use Ph.D.
or Ed.D. after individual’s name: President Peter
Angstadt, Ph.D.
33
email (one word, no hyphen)
English as a Second Language (ESL)
Esther Bristol Education Center — Proper
name for single-story wing of Historic City
Hall. Named after long-time RCC Foundation
member Esther Bristol.
Executive Team — Comprised of the RCC
president, vice presidents, and deans.
exclamation marks — Use to express a high
degree of surprise, incredulity or strong emotion.
Eg., Wow! Avoid overuse.
exempt — Employees who are exempt from
certain wage and hour laws such as overtime pay.
Usually applies to administrative or executive
employees who receive an annual salary.
Facilities and Operations — Full and proper
name for department that oversees building and
grounds maintenance and security.
FireHouse Gallery — Proper name for art
gallery located in Historic City Hall, downtown
Grants Pass.
Early Childhood Education Center — Proper
name for center located on the Redwood
Campus. Operated by Southern Oregon Head
Start, it serves low-income and/or disabled
preschool children and also serves as a lab school
for RCC Early Childhood and Elementary
Education program students.
faculty — Do not capitalize.
faculty association — Formally known as RCC
Education Association.
34
Faculty Senate — Faculty forum introduced in
2008-09 for teaching, learning and academic
freedom.
FAMAT — Faculty Association and
Management Advisory Team. An eight-member
group comprised of four faculty and four
managers whose goal is to work collaboratively
for win/win outcomes in collective bargaining.
financial aid — Lower case unless referring to
the RCC Financial Aid Department.
foundation — Rogue Community College
Foundation on first reference, RCC Foundation
or the foundation on subsequent reference. Also,
the Rogue Community College Foundation
Board; foundation board on second reference.
from/to — Use both when expressing morning
to evening events: The RCC Bookstore is open
from 8 a.m. to 5 p.m. Morning or evening only
times can be expressed 9-11 a.m. or 7-9 p.m.
When expressing days or months, write from
1959 to 2000 or 2009-10.
GED — General Educational Development
certificate. Sometimes incorrectly referred to
as the General Educational Diploma or the
General Equivalency Diploma. GED is actually
the process of earning the equivalent of a high
school diploma.
GED exams — GED completers must
successfully pass a series of five exams.
Governance — Division that include
President’s Office, Board of Education, Grants,
Accreditation, and Public Information, and
RCC Foundation.
www.roguecc.edu
grade point average — Spell out in first
reference; use GPA on subsequent reference.
Help Desk — Internal computer assistance.
Historic City Hall — Proper name for twostory historic building in downtown Grants Pass
that houses the Business Development Center
(upstairs), FireHouse Art Gallery (downstairs),
and Esther Bristol Education Center (one-story
wing). Located at corner of Fifth and H streets.
hyphen — The hyphen (-) is the minus key in
Windows-based keyboards. The hyphen should
not be mistaken for a dash, which has a different
function. A hyphen is used to separate the words
in a compound adjective, verb, or adverb. The
hyphen also is used for wordbreaks.
Illinois Valley Business Entrepreneurial
Center (IV BEC) — Houses business start up
and growth services to Illinois Valley business
owners. Located at 24353 Redwood Hwy.,
Kerby.
Illinois Valley Learning Center (IVLC) —
Located in the Kerby Belt Building, 24353
Redwood Hwy., Kerby. Houses Adult Basic
Skills and GED preparation classes, IP Video
courses and student computer labs.
Instructional Services — Division that
oversees Curriculum and Scheduling, Library
Services, Instructional Media Services, School
of Workforce and College Preparation, School
of Arts and Technology, School of Health and
Public Service, and School of Workforce and
College Preparation. The deans of the four
schools oversee all instructional programs.
instructor — Do not capitalize.
Internet addresses — When an Internet address
or URL falls at the end of a sentence, use a
period. If an address breaks between lines, split it
directly before a slash or a dot that is part of the
address, without an inserted hyphen. Whenever
possible, the URL should be the last line of a
story. For a complete guide to URL protocol
visit www.roguecc.edu/MarketingRecruitment.
automatically insert extra space after a sentenceending punctuation mark.
service centers located at all RCC campuses that
house admissions, financial aid, and cashiers.
Pete, Henry — President emeritus and RCC’s
founding president; served from 1970 to 1980.
libraries — RCC has two: the Redwood
Campus Library and the Riverside Campus
Library, located on the second floor of the
Jackson County Central Library, 205 S. Central,
Medford.
RCC/SOU Higher Education Center —
Proper name of educational facility at 101
S. Bartlet St., Medford. Jointly owned and
operated with Southern Oregon University. Use
Higher Education Center or HEC on second
reference.
phone numbers/extensions — Format phone
numbers or extensions, as follows: Ext. 7500 for
on-campus/internal publications; 541-956-7500
for publications going off campus; and 800411-6508 for toll-free numbers.
Levine, Rick — President emeritus and RCC’s
fourth president; served from 1999 to 2004.
president — Capitalize when used as a title
before name: President Peter Angstadt, but lower
case after the name: Peter Angstadt, president. If
including doctorate degree, write RCC President
Peter Angstadt, Ph.D.
Marjorie Holzgang Concert Bowl — Full and
proper name of outdoor performance area on
Redwood Campus. Use concert bowl on second
reference.
mission statement — Rogue Community College
provides quality education to help learners achieve
their goals and to support the social, civic, cultural
and economic vitality of our diverse community.
new student orientation
non-credit schedule — Refers to Continuing
Education schedule of classes or class schedule.
online — Do not hyphenate.
percentages — Use figures: 50 percent, 2.5
percent (decimals, not fractions) and spell out
percent. Do not use % except in tables.
periods — Use a single space after a period,
colon, semicolon or question mark. Wordprocessing programs like Microsoft Word
Phi Theta Kappa (PTK) — Spell out in
first reference. Phi Theta Kappa is the official
international honor society of two-year colleges.
professor — RCC does not use the designation
professor or associate professor. Use instructor,
faculty or adjunct faculty. Qualify all titles after
the employee’s name in first reference in this
manner: Joseph Jones, RCC math instructor, and
Charles Brown, faculty member. In subsequent
references, use only the employee’s last name for
identification.
program advisory committees — Appointed
groups of employers and employees from the
related program area who contribute their
expertise to the development of RCC career and
technical programs.
quotation marks — Use single quotes in
headlines.
Rogue Central — Proper name for student
www.roguecc.edu
Rogue Auditorium — A 183-seat lecture hall/
theater on the Redwood Campus.
Rogue Community College — Spell out on
first reference; RCC, Rogue or the college on
subsequent reference.
Rogue Online — An online virtual learning
system.
Rogue Performance Hall — A small, black-box
theater in C Building on the Riverside Campus.
room numbers — List the room number after
the building in which it is located: Coates Hall
10 or CH-10; F Building, Room 10, or F-10.
semester — RCC does not operate on a
semester system. See term.
Sims, Howard, Ph.D. — RCC’s second
president; served from 1980 to 1986.
staff — Generally refers to classified staff
members or members of the RCC Oregon
School Board Employees Association.
student body card — Not student I.D. card.
Student Center — Full, proper name for
Redwood Campus building that houses the
cafeteria, dining room, student center, clubs and
student government offices.
35
Student Services — Division that oversees
Counseling, Enrollment Services, Financial Aid,
Marketing and Recruitment, Student Programs,
and TRiO programs.
Table Rock Campus Learning Resource
Center — Full name for TRC learning center.
term — RCC operates on three 11-week terms
(not semesters) fall, winter and spring, and an
eight-week summer term. Do not capitalize.
WebCT— See Rogue Online.
Wiseman Center — Full and proper name for
Redwood Campus building that houses the
Library, Redwood Campus Tutoring Center
and Wiseman Art Gallery. Named after Lillian
Wiseman, a retired Grants Pass seamstress and
dress designer who gave a major financial gift to
RCC.
Wiseman Gallery — Proper name for art
gallery located on Redwood Campus in
Wiseman Center.
theater — Only acceptable spelling when
referring to an academic discipline, facility or
organization of actors: RCC theater arts classes.
years — In cases where the century does not
Exceptions include theater companies that have change, inclusive years should be formatted as
chosen “theatre” as a part of their business name: follows: 2009-10.
Rogue Music Theatre, Barnstormers Little Theatre
Group.
TRiO — Federally funded programs designed
to identify and provide services for individuals
from disadvantaged backgrounds: TRiO Student
Support Services, TRiO Educational Opportunity
Centers, TRiO Educational Talent Search.
Tutoring centers — RCC has free dropin tutoring for students at three locations:
Wiseman Center, RWC; G Building, RVC; and
the Learning Resource Center, TRC.
veterans — Lower case. Capitalize if referring
to RCC Veterans Services Department or U.S
Department of Veterans Affairs. No apostrophe.
Veterans Resource Center — RCC has
centers on the Redwood Campus and Riverside
Campus.
Web — Refers to the World Wide Web and is
therefore capitalized. Also Web page. However,
the following are lowercase and one word:
website, webcam, webcast, webmaster.
36
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3345 Redwood Highway • Grants Pass, OR 97527-9298 • www.roguecc.edu
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