Media Kit - K-Talk

Media Kit
LISTENERS ARE EDUCATED & EXPERIENCED
60%
50%
40%
30%
20%
K-TALK listeners are educated:
10%
0%
MALE
FEMALE
12-17yr 18-34yr 35-44yr 45-55yr 56-64yr
65+yr



69% have at least
a year of college
33% have a bachelors degree
13% have been to graduate school
…and they’ve acquired the life experience
necessary to make solid, informed decisions!
70%
60%
50%
40%
30%

77% are over the age of 35



27% are over 55
They own their own homes; and
They’re heavy Internet users
K-Talk listeners share a “thirst for
knowledge”…
20%
10%

0%
WHITE
BLACK
HISPANIC
ASIAN
OTHER
87% rate radio as
“important” to “very important”
The Talk Radio listener is…
Educated • Informed • Active • Involved
40%
35%
70%
of those eligible
exercise their right to vote.
30%
25%
...and we’ve got those listeners!
20%
15%
10%
5%
0%
Didn't finish H.S.
High School
Grad
Some College
College Grad or
Higher
Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio
Research Project.
On the web at www.k-talk.com
(801) 253-4883
LISTENERS ARE INFORMED & INVOLVED
Liberal
Moderate
Ultra Liberal
Depends on Issue
Ultra Conservative
Fiscal Conservative
Conservative
Other
Republican
K-TALK listeners are involved

58% view themselves as
politically/fiscally conservative


52%
identify themselves
as Independents
70% of those who are
Democrat
Independent
Libertarian
registered exercise their right to vote
...and we’ve got those listeners!
Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio
Research Project.
On the web at www.k-talk.com
(801) 253-4883
LISTENERS ARE ACTIVE & AFFLUENT
K-TALK listeners live well…



37% have incomes over $60,000
14% over $80,000
4% over $100,000
...and we’ve got those listeners!
$30-$40,000
$20-$30,000
$40-$50,000
Under $20.000
Over $100,000
$50-$60,000
$90-100,000
$80-$90,000
$70-$80,000
$60-$70,000
Sources: Democratic National Committee, Talker’s Magazine: The Talk Radio
Research Project.
RATE CARD
PRIME TIME
Monday-Friday 6:00am - 7:00pm
Ad Libs
Telephonic
Unit Rate
Unit Rate
Feature Sponsor
Traffic Report
Billboard/Mention
Tag
$ 95
$ 60
$ 95
$ 60
$ 45
$ 35
$ 35
$ 30
$ 25
$ 20
90 Seconds
30 Seconds
90 Seconds
30 Seconds
60 Seconds
30 Seconds
15 Seconds
Bulk Rate Only
OFF-PRIME
7:00 pm-6:00 am & Weekends
Ad Libs
Telephonic
Unit Rate
Feature Sponsor
Billboard/:10
$60
$60
$35
$30
$20
90 seconds
90 seconds
:60s/:30s
$600
$400
$265
$450
$285
60 minutes
30 minutes
15 minutes
60 minutes
30 minutes
INFOMERCIALS
Prime Time Segment
Off-Prime Segment
On the web at www.k-talk.com
(801) 253-4883
COVERAGE MAP
0.5
MV/M
On the web at www.k-talk.com
(801) 253-4883