pdf - Tag Team Interim Experts

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BUSTNESS
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BUSINESS
Likethecover?Don'tlikeit?Either
way,you'vegotto admitit'sone of the
mostoriginalin BTB'shistory.
Meet
new art directorKim Glassman,
who iswell on herway to makingher
artisticandgraphicimprinton these
pages.Lookfor moreinnovations
in the future.
M A G A Z IN
E
PubfisherStephenReynolds(4O4)760-125'l
||ian.com
sreynolds@bi
AssociatePublisherMark Resnick(404)760-1229
[email protected]
EditorTim Darnell(404\760-1245
[email protected]
(404)760-1220
ManagingEditorMichaelJ. Pallerino
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mpallerino@bi
Charles H. Green, founderof
of
SunriseBank,is sucha big supporter
a business
the artsthathe'sdeveloped
approachuniquelyfor them.Learn
column.
morein thismonth'sFinance
CarolynO'Brien-Moncrieff,
founderof TagTeamMarketing
writesaboutan innovative
Resources,
staffingtechniquein this month's
HumanResources
column.
Art Director Kim Classman(404)760-1215
||ian.com
kglassman@bi
ContributingWriters
Matt Bolch,CraigCoodwin,CharlesH. Green,
BobbyL. Hickman,David Lamb,CharlesMolineaux,
CarolynO'Brien-Moncrieff,Allison Shirreffs,
TerriThornton
ContributingPhotographers
LanceDavies
Dan Carmody
MarketingDirector Carol Romashko
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CirculationManagerBethThomas
[email protected]
Atlantato
Atlantato Shanghai.
Beijing.Soundsexciting,but what's
the benefitto the Atlantaregionas a
whole?Thatquestionis answered
this
monthby Bobby L. Hickmar, who
whatthisproposed
Chinese
examines
connectionis all about.
CorporateOfficers
Chairmanand CEO DouglasC. Billian
Presidentand COO C. JayPerkins
ExecutiveVP and CFO BradlevR. Meier
(ISSN
magazine
1527-6929)
Business
ToBusiness
ispublished
by:
lnc.
ByTrans
WorldPublishing,
Published
Division
A BillianPublishing
(ATLANTA
David Lamb is vice president
of
Learning
for Orkin lnc.With more
than 25 yearsexperience
in the
profeslearninganddevelopment
and
sion,Lambledthe planning
implementation
of OrkinTV
which he writesabouton page54
. I Srprtr.aern
. www.BToBMAcMrNE.coM
2007
BusrNess
To BusrNEss
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@ Copyright2007 by TransWorld Publishing.The informationcontainedhereinhasbeen
obtainedfrom sourcesbelievedto be reliable.However,TransWorld Publishingmakesno warrantyto the accuracyor reliability of this information.No part of this publicationmay be repro*,itten permissionfrom the publisher
duced or transmittedin any form or by anr,.[ff";:'nX:,
DaysOf 'CompanyMan'Are Over
Blendedstaffingenibles companiesto expandand reducetheir workforceas needed.
Bv CarolynO'Brien-Moncrief
dailyto keeppacewithin a dynamic,
.
ompaniesarechallenged
o TAKEAWAY
are
Organizations
marketplace.
and
competitive
complex
Butwhenwe talk
right-sizing
and re-engineering.
re-organizing,
no aspect
is
changing,
environment
business
how
fast
the
about
When shoulda companyconsider
employer
between
the
dynamics
faster
than
may be changing
engagingblendedstaffinginitiatives?
and employeeand what we knew asthe traditionalworkforce.
The daysof the "companyman" havepassed.
Accordingto a recentHarrisInteractivestudy,nearlya quarterof all 1. The teamhasa gapdue to general
attrition,headcountreductionsor
U.S.workersmade a voluntaryjob changein 2006' For workersaged
or a seniormember
hiringfreezes,
25-39,culture,work environment,and growth and earningspotential
goeson maternityor family leave
for theirvoluntaryjob change.
were equallyimportantasthe top reasons
Workersaged40-49 namedtime, flexibilityand financialcompensation and the companyneedsa backfill.
jobs.
for changing
astheirtop reasons
debateon just how dire the 2. A promisingopportunityrequiresa
continuing
It is importantto note the
strongbusinessdevelopmentexpert
but
will become.Thiswill vary by industry,
labor"shortage
"traditional
or the needarisesfor a compelling
is
America
in
corporate
staffing
indicates
strategic
the generalconsensus
to sell-inthe
customerpresentation
profound
transformation.
a
undergoing
product
or service.
company'snew
Enterthe conceptof "blendedstaffing,"a staffingand recruitingmodel
to expandand reducetheirworkforceas needed.
that enablescompanies
or
skills,knowledge
3. Specialized
capitalBlendedstaffinginvolvesidentifyingand maintainingleadership
particucapabilitiesare requiredfor
employand benchstrengthpermanent
a centralgroupof key executives
lar projects,but may not be needed
propagate
core
company's
a
to
possess
skillsand capabilities
ees who
permanently.
competencies.
At the sametime, companiesaugmentexistingskill setswith interim
are neededto help to
to helpcreateand 4. Resources
capabilities
expertswho providespecificand immediate
or supportthe team
meet
a
deadline
the
permanent
vision
and
team's
the
that support
executestrategies
peakwork periods.
during
company'sobjectives.
professionals
one-thirdof the workforce,
represent
Currently,independent
predictsthey will account 5. Fresh,innovativethinkingis needed
growing.
percentage
recent
study
is
A
And that
a product.
to (re)brandor (re)position
percent
workforce
by the year2014.
of the national
for morethan 40
solutionsuchas blendedstaffingenablesa companyto
An employment
needsshiftandthecompetitiveenvironment 6. A "Marketingto Women" strategY
changeitsworkforceasbusiness
and programmingis neededfor the
functionswith proven
dictates,hire for specificskillsand performbusiness
company'sbrands.
compaallowing
resources/
lnterimexpertsare usedas scalable
experience.
experience
gain
capabilities,
specialized
the
niesto bettercontrolcostsand
7. A top-notchprojectmanageris
and knowledgepreciselyfor the time and the work to be accomplished.
neededto ensureexecutionexcelon productiviry"saysEric
"Businessnow morethan everis hyper-focused
lenceof a strategyin the marketinterim
president
Co.
for
The
Coca-Cola
"Hiring
McCarthey,
executivevice
place.
productivimarketing
their
optimize
to
expertsis a solutionfor companies
of
outsourced
This
type
results.
ty and dramaticallyacceleratebusiness
approachto tradi- 8. New or additionalexperienceis
modelis the future... a provencomplementary
business
requiredto launcha new product
tional staffing strategies."
program
and ensuresuccessful
arebenefitingfromtheobjectivity,productivityandcreativityof
Businesses
executionacrosskey customers.
extendedteammembers,aswell as realizingthesebenefi8:
basisgreatly 9. Researchof customer/consumer
on an as-needed
Utilizingexpertise
Totalcost management.
insightsis neededbeforea strategic
and hiring
training
with
recruiting,
reducesoverheadcostsassociated
olancan be solidified.
voids
on
or
workload
disruptions
full+imestaff,and minimizes
additional
criticalprojects.
o I SeprtN,tara
2007
BusrNrssTo BustNrss. www.BToBMAcAZtNE.coM
In-housecontrol. In-sourcingallows for betteroverall interimexpertsaffordsorganizationsa competitive
advaninternalcontrolsand efficiency,since interim experts tage by bettermanagingand reducingcosts.,,Companies
work as companystaffers.
of all sizestend to have a core group of high performers
with a significantvestedinterestin the long+erm success
of their company," saysRandy Hain, managingpartnerof
Bell Oaks, an executive search firm based in Atlanta.
"This group typically staysintact,but the supportingteams
a r o u n d t h e m c h a n g eo n a f r e q u e n tb a s i s .T h e f l e x i b i l i t y
and experienceof interim professionalseffectivelycomlmmediateproductivityand rapid results.Companies plement a stronginternalteam."
can obtain specificskills on demand as an interim
There is no shortageof professionalsseeking interim
expert's knowledge,experienceand expertiseare e n g a g e m e n tasc r o s sn u m e r o u sb u s i n e s ds i s c i p l i n e s .
Many
matchedcloselywith the needsof the client.
affiliate themselveswith organizationsthat specialize in
p r o v i d i n g c o m p a n i e s w i t h i n d u s t r y - s p e c i f i ci n t e r i m
New perspectives
andfreshideas.lnterimexpertsnotonly expertsin areassuch as marketing,finance and accounthavedepthbut breadthof experience
that provideclient ing, legal, lT and human resources.The best of these
teamswith the abilityto getwork donequicklywithinthe o r g a n i z a t i o n hs a v e a n e t w o r k o f h i g h l y q u a l i f i e d
candicontextof diversethinkingand innovative
solutions.
datesand use a proven processfor evaluatingcandidates.
Blendedstaffingis successful.
"lnterimexpertsprovide
The need for top talent is greaterthan ever in today,s
uswith an optimalsolutionto bridgegapswhen thereare i n c r e d i b l yc o m p e l i t i v ee n v i r o n m e n t ,y e t c o m p a n i e s
are
headcount
openings,"
saysKimberlee
Burrows,
directorof f i n d i n g t h i s t h e m o s t c h a l l e n g i n ge n v i r o n m e n tf o r f i l l i n g
m a r k e t i n cgo m m u n i c a t i o nf osr G e o r g i a - p a c i f i c . , , T h ec yr i t i c a l , s k i l l e d p o s i t i o n s . T h e c h a n g e s i n
strategic
offertheexpeftise
neededto deliveragainstour strategic staffing,employer/employeedynamics and the expected
prioritiesin the marketplace
withoutlosingmomentum.,, " t r a d i t i o n a l a b o r " s h o r t a g es h o u l d m o t i v a t ee v e r y o n et o
Creatinga purposeful
mix of permanent
employees
and e x a m i n et h e i r w o r k f o r c ep l a n n i n gp r o c e s s B
. tnB
No down time. Contractingan interimexpertthat can
takeplacein a matterof dayscontinuesthe momenrum
of workflow, minimizing the time between strategic
development
and marketplace
execution.
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