Untitled

Festival & Conference
Hip-Hop’s Annual Pilgrimage to Atlanta
A3C produces the annual A3C Festival & Conference, which is the preeminent hip-hop event
in the US, commonly referred to as, “hip-hop’s family reunion.” A3C Festival & Conference
is an incomparable platform to reach and interact with the influential organizations, leaders,
labels, brands, media and artists in the hip-hop community.
12th Year
Atlanta
5 Days
•  3 Days of Festival Grounds (Fri-Sun)
•  3 Days of Conference Center (Wed-Fri)
•  2 Days of Pro-Audio Center (Fri-Sat)
Conference Center
Wednesday – Friday from 11am – 7pm
The Loudermilk Center is a premier, full-service conference
center in the heart of downtown Atlanta with 15,000 sq ft of
flexible facilities.
Estimated Daily Attendance = 3,500
Speakers = 300+
Panels/Sessions = 75+
TOPICS
•  Music Business
•  Artist Development & Resources
•  Arts & Culture
•  Technology
•  Academic
•  Film & Videography
•  Fashion & Style
•  Social Responsibility & Justice
PARTNERSHIP OPPS
• 
•  Panel Series • 
•  Podcasts •  Film Screening • 
• 
•  Workshops •  Product Demo • 
•  Interviews ATTENDEES
•  Artists, DJs, Producers
•  Music Industry
•  Creatives
•  Media
•  Academics / Students
•  Marketing
Mixers Photo Wall Charging Sta>on Lounge GiAing Suite Festival Campus
Friday – Sunday from 4pm – 11pm
A3C’s Festival Campus is located in the heart of the Old 4th
Ward featuring some of Hip-Hop’s most iconic artists with the
next generation of stars.
Estimated Daily Attendance = 6,000
PARTNERSHIP OPPS
• 
• 
• 
• 
• 
• 
• 
• 
Main Stage
2nd Stage
VIP Area
Bar / VIP Bar
Food Trucks
Live Art
Interactive Art / Photo Booth
Custom Activation
• 
• 
• 
• 
• 
Back Stage Area
Gifting / Sampling
Mixer
Media Area
Street Team
Showcases
Wednesday – Sunday
A3C’s Showcase are the backbone of the A3C Festival &
Conference. 2,000+ Hip-Hop MC, DJs and producers will
perform on dozens of Showcases curated by 50 different
promoters, tastemakers, labels, brands and organizations.
A3C’s Showcases are the most influential networking,
promotional and discovery platform in Hip-Hop.
Venues = 10-15
Capacity = 100 – 1,500
PARTNERSHIP OPPS
•  Venue Takeover
•  Signage / Banners
•  Curate Line-Up / Booking
•  Video / Photo Recap
Past Showcases
• 
• 
• 
• 
• 
• 
• 
BET
Noisey
TuneCore
BoilerRoom TV
Grand Hustle
Puma
Stance
2015 By The #s
Who came?
What happens?
32,000+ People Engaged On-Site
85+ Panels & Sessions
2,500+ Performing Artists/DJs
75+ Shows & Events
1,000+ VIP and Special Guests
… where?
500+ Members of the Media
Outdoor Stages
250+ Speakers
1 Convention Center
SAE Institute of Atlanta
12+ Venues
2015 Campus Map
Community
A3C Festival & Conference is a wiki-festival curated by
influencers in Hip-Hop to engage and attract the cultures best
artists, minds and tastemakers annually.
“Luv to the team at A3C for givin artists a platform to
be heard and build their craft!!” – Diddy
“A3C is hip-hop summer camp a
hip hop reunion.” - 9th Wonder
“A3C is a beautiful thing, it
brings a lot to of culture
and love to Atlanta”
- Talib Kweli
“A3C is legendary and
amazing!” - Nardwar
“This is classic. This is an audience of
people nodding at the new music
seminar.” - Black Though
“I really love what this conference represents. I
love that most of the people that you see are
business minded, it’s inspiring.” - Bun B
“I want to thank the entire A3C family
for a glorious event. De La Day was surreal.”
- Maseo (De La Soul)
"The atmosphere is beautiful, we need
A3C” – Pharoahe Monch
"A3C has become a staple for
independent artists to be at
each year” – Rapsody
“A3C, that’s very important in the
hip-hop community.” - 2Chainz
2015 Artists & Speakers Included:
De La Soul, Wiz Khalifa & Taylor Gang, Jeezy, T.I., Cam’ron, Curren$y & Jet Life, Migos,
Beanie Sigel, Boosie, Rakim, Pete Rock, Just Blaze, Karen Civil, Dej Loaf, Mike Will
Made It, Peter Rosenberg, Marc Lamont Hill, Ryan Leslie, Speech, Soulection, DJ
Scream, Zaytoven, Combat Jack, Sha Money XL, Stalley, Big KRIT and hundreds more!
Get
To Know The A3C Community
Demographics
We are…
influencers,
artists, producers, DJs, creatives, academics, designers,
WHO
ARE
WE? HIP-HOP.
SOCIAL MEDIA
44k+
activists, Artists,
industry
veterans,
fans.& Writers.
Influencers,
Music
Industry, students
Designers, and
Producers
GEOGRAPHY
21k+
13k+
EMAIL, WEB & APP
70k+
20k100k
15k+
MONTHLY
IMPRESSIONS
SEX
55% GREATER ATLANTA AREA
PRIMARY MARKETS
65% MALE
NEW YORK
CHICAGO
HOUSTON
LOS ANGELES
35% FEMALE
SECONDARY MARKETS
AGE
<21
21-25
26-30
15%
19%
28%
31-35
36-40
41+
16%
14%
8%
NEW ORLEANS
JACKSONVILLE, FL
BOSTON
DETROIT
TAMPA
PHILADELPHIA
NASHVILLE
VIRGINIA BEACH
DALLAS
DC
2015 Social [Media] Recap
Twitter
#A3C15 109,000 Tweets
#A3C
430,000 Tweets
Snapchat
Story Views 84,634,056
Unique Users 5,123,788
Story Screenshots 31,137
Total Submissions 6,812
Instagram
#A3C15 6,000 Posts
#A3Cfestival 25,000 Posts
#A3C
95,000 Posts
Facebook
1,115,000 Unique Users
1,630,000 Banner Ads
Earned Media
250+ Media Outlets
1,230,000,000+ Impressions
Rolling Stone, Fader, XXL, VICE, CNN, Revolt TV, BET, WSB-TV, NPR,
Okayplayer, Rolling Out, Karen Civil, JET Magazine, AJC,
HotNewHipHop, Huffington Post, HipHop DX, Complex, Hip-Hop
Weekly, Global Grind, On Smash, Creative Loafing, Bossip, Billboard,
AXS, Atlanta Magazine, Allhiphop.com, DJBooth.net, 2 Dope Boyz
Past Partners
“I want to thank the entire A3C family
for a glorious event. De La Day was surreal.”
- Maseo (De La Soul)