Open Case Study

Beauty/Cosmetics Case Study
L’Oreal Paris Canada
Leaning on social media to support the introduction of their new Elnett Hairspray
product line- L’Oreal Paris decided to strategically ‘Like Gate’ their custom
landing tab within the overall Facebook page. Coupled with an online giveaway, a campaign was formed to create awareness and buzz, along with
increasing the overall Facebook fan-base.
Campaign Objectives:
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Showcase the Elnett Satin product line, consisting of 10 unique hairsprays
Encourage entries to the Facebook Elnett give-away competition
Reach an older audience (25+) – which the product is more suited toward
Deliver targeted fan-base: 44,000 unique fans @ $3.00/fan
Key Highlights:
View – L’Oreal Paris Canada:
http://tinyurl.com/6nwntpq
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Advanced Keyword Targeting: Algorithmic discoveries and connections
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Reached key milestone of 250K fan-base
22% cost savings when using Sponsored Stories over Marketplace Ad Units
between a) Retail Branxds b) Cosmetic Brands c) Popular Celebrities
Campaign Results:
Cost-per-fan
$2.51
Savings from Original Insertion Order
17%
Extra Fans Gained from AdParlor Savings
8,000
Impressions
182,000,000
Clicks
42,400
Fans
52,000