GoCard Media Kit - GoGORILLA Media

1
The GoCARD Display
2
What Makes GoCARD So Powerful?
6
National Campaigns
10
National Advertiser List
11
Cultural Advertiser List
12
Cultural Advertising
GoCARDs are
The GoCARD
postcards which
display is experi-
are available free
enced as an event
in thousands of
unto itself: the
America’s
wide variety of
most popular
postcard choices
14
Hall Of Fame
restaurants,
is greeted with
16
GoCARD In The News
bars, cafes,
enthusiasm and
17
Testimonials
18
Where GoCARDs Are Found
20
Targeted Programs: College Campuses
22
Completion Reports
23
Printer’s Affidavit
24
National Rates
health clubs,
delight by
bookstores and
consumers as
college campuses.
they choose
They are taken
their favorites.
and enjoyed
For advertisers,
by one of the
the GoCARD
most sought
medium provides
26
Custom Distribution Programs
after consumer
a non-intrusive,
27
Schedule
groups: twenty-
powerful and
28
Specialty GoCARDs
35
International GoCARDs
37
Mechanical Requirements
and thirty-some-
measureable way
things with high
to communicate
discretionary
brand imagery
income.
and messages.
38
GoART Gallery
For our current venue list go to gocard.com
GoCARD displays
are restocked
3-5 times per week.
Display copy is protected by
an acrylic faceplate so that even
when the cards are all taken,
your ad is still visible!
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1
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Each GoCARD display has a
unique bar code for accurate
distribution tracking.
What
MAKES GoCARD SO POWERFUL?
1
2
The Coolness
Quotient
8
7
Advertising
That Isn’t
Every Card
Counts
People like GoCARDs
because they’re unobtrusive and subtle. Most
people don’t even view
them as ads!
If someone isn’t interested
in a particular product,
they simply won’t take
that GoCARD. This means
that each and every GoCARD
ends up in the hands of
people who are inherently
interested in the message
being communicated.
GoCARDs are artsy, funky,
sexy & cool. And that’s not
just our opinion; ask anyone who knows them!
It’s aTake-Away,
Not a Give-Away
6
People take only the particular GoCARDs which
appeal to them. In contrast
to other
media, where ads
“
are pushed at” an unwilling
audience, each GoCARD is
selected...voluntarily and
with enthusiasm. People
identify strongly with their
GoCARDs; why? because
they picked them!
Double The
Endorsement
GoCARDs are found only in
the coolest venues in town.
That’s an implied endorsement right there, of GoCARDs
in general and your specific
GoCARD in particular. In addition, a GoCARD sent by mail
is viewed by the recipient as
a tacit endorsement of the
product featured.
3
Results You
Can Measure
The take-rate of your
GoCARD campaign can be
measured by counting
the number of cards left
at the end of the month.
This information can be
used to compare the relative attractiveness of different executions or to
compare your campaign
to other brands.
4
Wanna See
My GoCARD
Collection?
GoCARDs lend a collectability to every good ad
campaign. Whereas people
may enjoy a magazine,
bus-shelter or billboard
ad, they don’t have a way
to use or collect them.
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2
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5
The Word
Spreads
When someone mails a
GoCARD to a friend, they
are exposing a secondary
audience to the advertising message, thereby
dramatically increasing
the reach of a campaign.
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3
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Bars
National
C A M PA I G N S
GoCARD, like any other advertising medium, is most
effective in a campaign format: Advertisers typically run
a three, six or twelve month campaign, each month
featuring a different creative execution of one overall
communication strategy. Shown here are examples of
noteworthy campaigns:
ES P N X G A M ES
N E WS W E E K
A B C / / T H E BAC H E LO R
AXE
C R EST
SA M S U N G
A B SO LU T
BRITISH AIR
VOLKSWAGEN
SEX AND THE CITY
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O LYM P U S
D I ES E L
NIKE
M I N I CO O P E R
A M E R I C A N E X P R ESS
MTV
BACARDI
NAT ’L. FLUID MILK PROCESSOR PROMOTION BOARD
A LTO I D S
S U BA R U
D E WA R ' S
SKYY VODKA
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8
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9
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Airlines
Delta
Hawaiian Airlines
Jet Blue
Automotive
BMW
Cadillac
Chevrolet
Ford
Infiniti
Lexus
Mazda
Mini-Cooper
Nissan
Plymouth
Subaru
Volkswagen
Volvo
Beer
Amstel
Azteca
Bass Ale
Becks
Boddingtons
Caffrey's Ale
Dos Equis
Kirin
Labatt's
Murphy’s
Pilsner Urquell
Portland Brewing Co.
Sapporo
Sol
Tequiza
Candy
Altoids
Certs
Hershey's
M&M’s
Reese's
Smints
Tic Tac
Toblerone
Twix
Communications
AT&T
Qwest
Communications
Sony Ericcson
Verizon
XM Satellite Radio
Electronics/Gaming
Adobe
Electronic Arts
IBM
Kodak
Microsoft
Nintendo
Panasonic
Philips
RCN
Samsung
National
National
ADVERTISER LIST
ADVERTI SER LIST
Sega
Sony
Sony Playstation
Fashion
Armani Exchange
Bebe
Bodyslimmers
Diesel
Eastpak
Express
Gap
Girbaud Jeans
Hanes
H.I.S. Jeans
Hue
Hugo Boss
Kenneth Cole
Lee
Levi's
Lily of France
Mavi Jeans
Medda
Mossimo
Nordstrom
Old Navy
Pepe Jeans
Phat Farm
Planet Sleep
Quiksilver
René Lezard
Russell Athletics
The Limited
Triple Five Soul
Wonderbra
Film Industry
20th Century Fox
Artistic License Films
Avignon Film
Festival
Bryant Park Film
Festival
Columbia Pictures
Dreamworks
Gramercy Films
IFC Films
Lion's Gate Films
Loews Theatres
Los Angeles
International Film
Festival
Lot 47 Films
MGM
Miramax
October Films
Orion Pictures
Stratosphere
Entertainment
Universal
Urban World Films
Financial/Corporate
Allstate
American Express
Archipelago
Blue Cross/
Blue Shield
Chase
Diners Club
Discover Card
Fleet Bank
HSBC Bank
Prudential
TIAA-CREF
Food & Beverages
Athenos Feta
Athenos Hummus
Ben & Jerry's
Cafe de Colombia
Dr. Pepper
Entemann's
Evian
Finlandia Cheese
Kikkoman Teriyaki
Lipton Iced Tea
Maxwell House
Mountain Dew
National Milk Board
National Pork
Producers Board
Oasis Spring Water
San Pellegrino
Snapple
Weight Watchers
Yuban Coffee
Footwear
Airwalk
Charles David
Diesel Footwear
Dr. Marten's
Fila
K Swiss
Kenneth Cole
Nike
Reebok
Simple Shoes
Steve Madden
Stuart Weitzman
Timberland
Fragrance
Armani
Acqua di Gio
Aveda
Giorgio Beverly Hills
Hugu Boss
Jovan
Oscar de la Renta
Paco Rabanne
Shades
Tommy Girl
Valeria Mazza
Health & Beauty, etc.
Bain de Soleil
Bioré
Biotherm
Cascade
Clairol
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Cover Girl
Crest
Crest White Strips
Dr. Scholl's
Helena Rubinstein
L'Oreal
Noxzema
Pantene
Pond's
Scope
Shiseido
Surf
Tide
Trojan
Government/
Special Interests
Americans For
National Parks
Amnesty
International
California AntiSmoking
Chicago Park District
Federal Trade
Commission
Greenpeace
International
Lower Manhattan
Development Corp.
Massachusetts AIDS
Fund
Miami Beach CDC
National Parks
Conservation
Association
NJ Transit
NYC 2012
NYC Department of
Health
NYC Economic
Development Corp.
Oregon Lottery
Oregon Planned
Parenthood
Peace Corps
PETA
Planned Parenthood
Project Liberty
U.S. Army
Washington AntiSmoking
Internet
AOL
Art.com
Aspire
AutoNation.com
Bluefly.com
Boston.com
Condé Net
Corbis
Egreetings
Excite
Forbes.com
Fox Sports Online
Hotmail
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Infoseek
Mapquest
Microsoft
NBC.com
NYCRealty.com
Red Envelope
UrbanBaby.com
Webby Awards
Magazines/
Newspapers
Chicago Sun Times
Chicago Tribune
Cosmopolitan
Details
ESPN
Food & Wine
Forbes
Gear
Glamour
GQ
Icon
Industry Standard
InStyle
McCall's
Men's Health
Men's Journal
Money
Newsweek
Paper
Rolling Stone
Self
Seventeen
Spin
Teen People
The Economist
The Miami Herald
The New York Times
TIME
US
Vibe
Vogue
Music Industry
Arista
Artemis Records
Atlantic
BMG
Capitol Records
Epitaph Records
Forefront Records
GRP Records
Island Records
John Shop Records
MCA
Mercury Records
Motown
Polygram
RCA Victor
Relativity Records
Sony
Sub Pop
Universal Music
Virgin Records
Warner Records
Publishing Houses/
Retailers
Abrams
Ballantine Books
Bantam Doubleday
Dell
Disney Publishing
DK Books
Fodor's
Golden Books
Harper Collins
IDG Books
Little Brown & Co.
Marvel Comics
Pantheon Books
Penguin Books
Random House
Rizzoli
Scholastic
Simon & Schuster
St. Martins Press
Warner Books
Zagat
Retail
Athlete's Foot
Barnes & Noble
Bowlmor Lanes
Crate & Barrel
H&M
IKEA
Lady Foot Locker
Loehmann's
Macy's
Poke'mon
Sephora
Tower Records
Umbra
Sports
ESPN Summer X
Games
ESPN Winter X
Games
Los Angeles
Marathon
Major League
Baseball
National Football
League
The Gorge Games
US Pro Volleyball
League
Television
A&E Network
ABC/ABC Family
AMC
BBC America
Bravo
Cartoon Newtork
CBS
Cinemax
Columbia-Tristar
Comedy Central
Disney Channel
E!
ESPN
Fox
Fox Sports Net
FX
HBO
HBO Latino
Metro Channel
MTV
NBC
Nickelodeon
(oxygen)™
Playboy Channel
Showtime
Spice Channel
Sundance Channel
Time Warner Cable
TNT
Trio Networks
UPN 9
USA Network
USSB
VH1
VH1 Classic
WB Network
WNET
Tobacco, etc.
Lucky Strike
Moonlight Tobacco
Co.
Salem
Timberwolf
Zippo
Travel & Tourism
Adler Planetarium
Bermuda Tourism
British Tourism
Authority
Club Med
Contiki Holidays
G.O.R.P.
Grand Cayman
Tourism
Las Vegas Tourism
Board
Marriott Hotels
Mt. Mary Jane
New Zeland Tourism
Northern Outdoors
Shedd Aquarium
Spa-Quest
Sugarloaf Mountain
The Bronx Zoo
The Brookfield Zoo
Wales Tourism
Board
Watches,
Accessories, etc.
Bulova
Casio G-Shock
Icandy Eyewear
Replay Sunglasses
Seiko Pulsar
Swatch
Swingline
Timex
Wine & Spirits
Absolut
Alizé
Asti Spumante
Bacardi
Beefeater's
Campari
Camus 4U Gognac
Cointreau
Courvoisier Cognac
Cutty Sark
Dewars
Domaine Chandon
Finlandia
Frangelico
Freixenet
Goldschläger
Harvey's Bristol
Cream
Hennessey
Jack Daniel's
Johnnie Walker
Black
Jose Cuervo
Kahlua
Lapiz Tequila
Malibu Rum
Midori
Mount Gay Rum
Pernod
Rémy Martin
Rosemount Wine
Sauza Tequila
Sherry
Skyy
Smirnoff
Stolichnaya
Taittinger
Champagne
Tanqueray
Wild Turkey
Cultural
ADVE RTI SE R LIST
Broadway/Off
Broadway
Batboy
Beauty & The Beast
Cirque de Soleil
De La Guarda
Debbie Does Dallas
Dinner With Friends
Donkey Show
Eddie Izzard
Grease
Hedwig and the
Angry Inch
Jeckyl & Hyde
Miss Saigon
Phantom of the
Opera
A Raisin in the Sun
Rent
Rocky Horror Picture
Show
Shakespeare In The
Park
Stomp
Swing
The Sound of Music
The Vagina
Monologues
The Weir
Tony & Tina's
Wedding
Urinetown
Young at Heart
Educational
Columbia University
FIT
Julliard School
Loyola University
New School
New York University
Pace University
Parsons School of
Design
School of Visual Arts
University of
Minnesota
Dance
Alvin Ailey Dance Co.
American Repertory
Ballet
Ballet Internationale
Dayton Contemporary
Dance Co.
Joyce Theater
New York City Ballet
ODC San Francisco
Pacific Northwest
Ballet
Parsons Dance Co.
San Francisco Ballet
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Theater Frankfurt
Urban Bush Women
Museums
American Museum
of Natural History
Asia Society
Brooklyn Museum
Guggenheim
Museum
Holocaust Memorial
Museum
Jewish Museum
Lowe Art Museum
Metropolitan
Museum of Art
Museum of
Televesion and Radio
Museum of Modern
Art
National Geographic
Explorer's Hall
212 925 2420
National Museum of
Contemporary Art
New York Historical
Society
San Francisco
MOMA
Smithsonian
Museum
Wadsworth
Athenaeum
Whitney Museum
Music
Absolute Ensemble
Brooklyn Academy
of Music
Carnegie Hall
Lincoln Center
Mostly Mozart
New York City Opera
Radio City Music Hall
San Francisco Opera
M U S E U M
Cultural
STO M P
M ETROPOLITAN
M USEU M OF ART
T H E
GoCARD is an excellent medium for cultural organizations; from dance companies and theaters to museums
and charities. GoCARDs reach a culturally interested
and active audience while they’re out socializing and
shopping. For many institutions, GoCARDs are the most
affordable full-color advertising vehicle on the market,
enabling companies with low advertising budgets to
present themselves with the same quality and impact
as the “big guys”. It’s Democratic Advertising in action!
B R O O K LY N
ADVE RTI SI NG
THE MUSEUM OF
MODERN ART
T H E B R O O K LY N
MUSEUM
G R E AS E
P I LO B O LU S AT T H E
J OYC E T H E AT R E
B R O O K LY N AC A D E MY
OF MUSIC
W H I T N EY M U S E U M
PLANNED
PA R E N T H O O D
THE JEWISH
MUSEUM
THE UNIVERSITY OF CHICAGO
CENTER FOR CONTINUING STUDIES
Alvin Ailey
AMERICA N
R EPERTO RY
BALLET
DANCE THEATER
THEATER
AMERICAN DANCE
AMERICAN
Septime Webre, Artistic Director
THE JOYCE THEATER
FEBRUARY 4 - 9
PA R T N E R S H I P F O R A
DRUG FREE AMERICA
AMERICAN
R E P E R TO RY BA L L ET
L I N CO L N C E N T E R
N E W YO R K
CITY OPERA
Judith Jamison, Artistic Director
A LV I N A I L EY
Z H O N G M E I DA N C E CO M PA N Y
F I L M SO C I ET Y
O F L I N CO L N C E N T E R
Absolute
.
Ensemble
N EW Y ORK C ITY B ALLET
Masazumi Chaya, Associate Artistic Director
MURRAY LOUIS AND
NIKOLAIS DANCE
RADIO CITY PRODUCTIONS™ PRESENTS
JULY 23 & 24• 8
PM
“Genius...”
The New York Times
T H E N E W SC H O O L
A B SO LU T E E N S E M B L E
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M I C H A E L M A O DA N C E
N E W YO R K
C I T Y BA L L ET
N I KO L A I S LO U I S
DA N C E
CALL GoCARD
G U GG E N H E I M
MUSEUM
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RADIO CITY
MUSIC HALL
Hallof Fame
THE MOST POPULAR GoCARDS
One interesting aspect of Postcard Advertising is the
exactness with which the popularity of particular ads
may be measured. At the end of each ad period a tally is
made of the quantity of each card remaining. The
fastest taken cards qualify for admission into the
GoCARD Hall of Fame. Here are the latest inductees:
Top 8 Individual GoCARDs
B O D O G . CO M
H O R R O R F EST
S K Y Y VO D K A
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A L L M A R K ETS
CO M M O N BAC K
N E W YO R K
MIAMI
LO S A N G E L ES
S E AT T L E
B O STO N
WAS H I N GTO N D C
H O U STO N
SA N F R A N C I SCO
HARTFORD
C H I C AGO
DENVER
PORTLAND
MINNEAPOLIS
PHILADELPHIA
AT L A N TA
M AT T E L
A B C / T H E BAC H E LO R
CALL GOCARD
VOLKSWAGEN
RABBIT
CAMPAIGN
L A B S E R I ES
P ETA
MTV
TOP GoCARD CAMPAIGN OF 2006
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News
Testimonials
GoCARD IN THE NEWS
PEOPLE LOVE GoCARDS
“Racks of free postcards de-
liver a subtle, fashionable
sales pitch.”
“ Power-hitters ( Tanqueray, Calvin Klein ),
culture purveyors ( LincolnCenter, Pilobolus)
and a sprinkling of artists and charities
are trying to tempt that sought-after
species, the YAC ( young affluent consumer)
to pick a card, their card.”
“ You can run, but you can’t
hide. Take a journey to
the edge of advertising,
where media will find
you at work or at play. It’s
a new way of doing business, one that mixes original ideas with time tested
concepts and one that mainstream advertisers, like
Reebok and Jim Beam, and
media executives are beginning to embrace.”
“ Trading cards for
the tragically hip.”
“ How do you get a jaded young consumer to notice
your ads for more than seven seconds? Print your
promos on postcards, stick them in slick racks and
tired of having advertisput the racks in bathrooms and other dark corners
ing rammed down their
of the hippest gyms and restaurants.”
throats. Advertisers these
“Advertising that’s picture
per fect: People are so
days want to appear less
commercial and this is a
medium which accomplishes that.”
Ads popupin the
“
strangest places.”
“Ad-supported postcards are a big hit
with diners.”
of adver- “How can an advertiser get
attention? The portable age
tising...free postcards, has turned up a pocket-size
yes, free! ”
solution: the postcard.”
“ The fine art
CALL GOCARD
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For us, GoCARDs are a
way to reach the consumer at
the point where the purchase is being
made, right in bars and restaurants.
Elizabeth Sorota, Sr. Product Manager,
Hennessy Cognac
Nobody believes
they ’re advertisements...
People see them as art. Postcard
ads are fun and you send them to
people from places you like.
Peter Arnell
The Arnell Group
We were very pleased with
the wildcard display done with GoCARD
on behalf of our client, HBO Latino. We had very
specific neighborhood penetration goals which GoCARD
was able to meet successfully. All feedback from the client
was positive and the displays looked great. Above and
beyond the execution itself, we received timely updates, quick
turnarounds on all requests and a professional final recap
including pictures. We would be happy to recommend
GoCARD for any future client needs.
Jennifer Leonard, Media Supervisor,
Dieste Harmel and Partners
GoCARD is a creative company
to work with. They are open to experimenting
with their postcards in innovative and distinctive
ways. The cards can be even more than just postcards and designed in ways to help products
achieve greater brand awareness and sales.
Stacey Herman, Program
Development Director,
Hearst Magazines.
Barbie Collector
partnered with GoCARD for the
launch of a hip series, 1 Modern Circle,
targeted to 20-something's. We had
fantastic double pocket placement that
really got our cards noticed! The venues were just right for our audience everything from Barnes & Noble to the
Hamptons’ hottest clubs!
Liz Grampp, Brand Manager
Mattel
GoCARDs are the coolest thing in media
right now. If you want to be where it’s at, you need to go
with GoCARDs because they’re in all the hip and trendy places.
Anita Paul, Media Planner
DMB&B Los Angeles
The appeal of
GoCARDs is amazing. On a
good night, we have as many
people crowded around our bar as
we do around the postcard rack!
Laurence Kretchmer
Owner, Mesa Grill
Mesa City, Bolo, NYC
GoCARDS are a cool
and effective way to extend an
advertiser ’s selling message into a
hip and untraditional environment. We
use them as a merchandising tool for
our advertisers...and they love it!
Lisa Heim, Promotion Director
Rolling Stone, US and
Men’s Journal Magazines
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Where
GoCARDS ARE FOUND
S E AT T L E
PORTLAND
A L BA N Y
MI NNEAPOLIS
SY R AC U S E
B U F FA LO
P R OV I D E N C E
HARTFORD
CLEVELAND
M I LWA U K E E
B O STO N
H A M P TO N S
N E W YO R K
DETROIT
T R E N TO N
SAC R A M E N TO
C H I C AGO
SA N F R A N C I SCO
S I L I CO N VA L L EY
BA LT I M O R E
WAS H I N GTO N D. C.
CO LU M B U S
INDIANAPOLIS
SA N J O S E
PHILADELPHIA
P I T TS B U R G H
DENVER
F R ES N O
RICHMOND
ST. LO U I S
NORFOLK
W I N STO N - SA L E M
L AS V EG AS
RALEIGH-DURHAM
C H A R LOT T E
LO S A N G E L ES
PHOENIX
SA N D I EGO
AT L A N TA
=
A
P R I M A RY
M A R K ET
=
A
S ECO N DA RY
M A R K ET
DA L L AS
A U ST I N
H O U STO N
NEW ORLEANS
ORLANDO
TA M PA
SO U T H F LO R I DA
Restaurants 53% Bars 19% College Campus 9%
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Health Clubs 4% Music Stores 3% Bookstores 2% Other 10%
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On Campus
GoCARD displays are located
in student unions and dining halls
of the top college campuses across
the U.S. Students are voracious consumers of GoCARDs because they use
them to keep in touch with friends
and family back home. This program
is a highly targeted vehicle for
reaching the much coveted
student market.
CALL GoCARD
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Campaign
Printer’s Affidavit
COM PLETION REPORTS
Every GoCARD advertiser receives a web-based
completion report which outlines the results of their
campaign and includes location lists, photos of their
GoCARDs on location as well as a Printer's Affidavit.
C A M PA I G N S U M M A RY
M A R K ETS
LO C AT I O N S
P H OTO S
Advertisers who use alternative media should always
demand a Printer's Affidavit from their vendors. This is
a third party certification that the correct number of
pieces were actually printed. GoCARD provides Printer's
Affidavits to all clients without them having to ask!
SA M P L E P R I N T E R ’ S A F F I DAV I T
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National
National
A D V E R T I S I N G R AT E S
A D V E R T I S I N G R AT E S
Secondary Markets-One Month Distribution
Primary Markets
State
NY
NM
# of GoCARDs
40,000
40,000
Net Media Rate
$5,600
$5,600
Birmingham
AL
40,000
$5,600
Buffalo
NY
40,000
$5,600
$7,200
Charlotte
NC
100,000
$9,000
Cincinnati
OH
40,000
40,000
$5,600
$5,600
60,000
$5,400
$5,600
$5,600
40,000
$3,600
OH
OH
40,000
40,000
$1,800
Cleveland
Columbus
Dayton
OH
40,000
$5,600
$1,800
$7,200
40,000
160,000
$3,600
$14,400
Fresno/Visalia
CA
40,000
$3,600
$21,600
40,000
40,000
120,000
40,000
240,000
MI
NC
$5,600
$5,600
$1,800
$10,800
Grand Rapids
Greensboro
Harrisburg/Lancaster
PA
40,000
$5,600
20,000
$1,800
40,000
$3,600
Hartford/New Haven
CT
40,000
$3,600
80,000
$7,200
IN
FL
$5,600
$5,600
Philadelphia
Indianapolis
Jacksonville
40,000
40,000
40,000
$5,600
Portland
20,000
$1,800
40,000
$3,600
San Diego
20,000
$1,800
40,000
$3,600
Kansas City
Las Vegas
MO
NV
40,000
40,000
$5,600
$5,600
San Francisco
$5,400
$3,600
120,000
60,000
$10,800
$5,400
Little Rock
AR
40,000
$5,600
Seattle
60,000
40,000
Louisville
KY
40,000
$5,600
South Florida
40,000
$3,600
80,000
$7,200
Memphis
Milwaukee
TN
WI
40,000
40,000
$5,600
$5,600
Washington D.C.
40,000
$3,600
80,000
$7,200
Nashville
TN
40,000
$5,600
New Orleans
LA
40,000
$5,600
Norfolk
Oklahoma City
VA
OK
40,000
40,000
$5,600
$5,600
Orlando/Daytona
FL
40,000
$5,600
Phoenix
AZ
40,000
$5,600
Pittsburgh
Providence
PA
RI
40,000
40,000
$5,600
$5,600
Raleigh-Durham
Sacramento
NC
CA
40,000
40,000
$5,600
$5,600
2 Weeks
# of GoCARDs
Net
Media Rate
1 Month
# of GoCARDs
Net
Media Rate
Atlanta
Baltimore
20,000
20,000
$1,800
$1,800
40,000
40,000
$3,600
$3,600
Boston
Chicago
40,000
$3,600
80,000
60,000
$5,400
Dallas
40,000
$3,600
Denver
20,000
Houston
Los Angeles
20,000
80,000
Minneapolis
New York
20,000
Markets
The Hamptons
* Above rates
** Seasonal
**
Market
Albany
Albuquerque
do not include $350 per execution pre-press production charge. Rates are net of agency commissions.
Targeted Programs
$5,600
Urban College Buy
80,000
$9,600
160,000
$19,200
Indie Book & Music
40,000
$4,800
80,000
$9,600
Salt Lake City
San Antonio
UT
TX
40,000
40,000
$5,600
$5,600
Health Clubs
40,000
$4,800
80,000
$9,600
40,000
40,000
40,000
$4,800
80,000
$9,600
CA
MO
$5,600
$5,600
GBLT*
Silicon Valley
St. Louis
Tampa/St. Petersburg
Tulsa
FL
OK
40,000
40,000
$5,600
$5,600
West Palm Beach
FL
40,000
$5,600
Wilkes-Barre
PA
40,000
$5,600
*
Above rates do not include $350 per execution pre-press production charge. Rates are net of agency commissions.
*
Gay Lesbian Bisexual Transgender
*
**
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Above rates do not include $350 per execution pre-press production charge. Rates are net of agency commissions.
For information about GoCARD distribution in markets not listed above, please contact your Account Representative.
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Custom Programs
GoCARD
SCHEDULE
Sometimes advertisers want their GoCARDs distributed in venues which don’t already host GoCARD
displays. For these advertisers GoCARD can create a
custom distribution program. Distribution consists
of the placement of one-pocket displays on the
countertops at targeted venues. These displays are
filled exclusively with a single advertiser’s GoCARDs.
Customized Distribution has the following advantages:
• Number & type of venues reached is unlimited •
• Targeted placement •
• Low clutter environment: only 1 GoCARD is available at a time •
• Versatility: single-pocket displays fit into any environment •
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Distribution Month
Closing Date
Artwork Due
January 2007
November 15, 2006
December 1, 2006
February 2007
December 15, 2006
January 2, 2007
March 2007
January 15, 2007
February 1, 2007
April 2007
February 15, 2007
March 1, 2007
May 2007
March 15, 2007
April 2, 2007
June 2007
April 16, 2007
May 1, 2007
July 2007
May 15, 2007
June 1, 2007
August 2007
June 15, 2007
July 2, 2007
September 2007
July 16, 2007
August 1, 2007
October 2007
August 15, 2007
September 4, 2007
November 2007
September 17, 2007
October 1, 2007
December 2007
October 15, 2007
November 1, 2007
January 2008
November 15, 2007
December 3, 2007
February 2008
December 17, 2007
January 2, 2008
March 2008
January 15, 2008
February 1, 2008
April 2008
February 15, 2008
March 3, 2008
May 2008
March 17, 2008
April 1, 2008
June 2008
April 15, 2008
May 1, 2008
July 2008
May 15, 2008
June 2, 2008
August 2008
June 16, 2008
July 1, 2008
September 2008
July 15, 2008
August 1, 2008
October 2008
August 15, 2008
September 2, 2008
November 2008
September 15, 2008
October 1, 2008
December 2008
October 15, 2008
November 3, 2008
January 2009
November 17, 2008
December 1, 2008
February 2009
December 15, 2008
January 2, 2009
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Specialty
GoCARDS
Advertisers who would like to multiply the impact of
their campaigns exponentially are challenged to go the
extra mile by creating Specialty GoCARDs. They cost
more than standard GoCARDs, but they also tend to
bring out the “WOW” in people!
GreetingCards
GreetingCards are a way to put a powerful spin on
the GoCARD concept. The back of the greeting card
features address lines and a place for a stamp with
instructions to tape the card closed: it’s a self-mailer
and doesn’t require an envelope!
ScentCards
ScentCards are standard GoCARDs with a
scent seal attached. This provides consumers
a sample of the fragrance being advertised.
DieCuts
DoubleCards
DoubleCards are two postcards attached
in the middle, usually with a perforated
separation. One card is a standard GoCARD;
the other is a postage-paid Business Reply
Card, which is used to subscribe to a magazine, take part in a sweepstakes or request
more information.
Die cut GoCARDs are limited only by the imagination.
The outer edge of the card may be cut so that the
entire card takes on a particular shape or a shape
on the inside of the card may be punched out.
StickCards
GlowCards
Using glow-in-the-dark varnish can add
a whole new dimension to a campaign!
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StickCards are GoCARD images printed on sticker
paper! They can be used exactly like standard
GoCARDs while in addition they can be peeled and
stuck like stickers. Everyone loves a great sticker!
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Specialty
GoCARDS
CutOuts
Cut-out GoCARDs can be used to humorous effect
as in this ad for The Penis Book published by
Taschen. Consumers stick a finger of their choice
through the hole and dazzle their friends!
MultiPocket Extravaganzas
Spreading one image over several pockets to create a
“billboard effect” is a way of making a really big statement with the GoCARD medium. People are awestruck
by the unexpected impact of this type of campaign!
ScratchOffs
Just like a lottery ticket, ScratchOff GoCARDs can create
the same excitement and anticipation. This technique
can be used simply to generate interaction or it can be
used as part of a serious sweepstakes campaign.
LenticularCards
Lenticular GoCARDs are created by gluing multiple
layers of plastic-coated images one over the other. The
effect is spectacular: when the card is rotated, the
image magically appears to move; in this case as if
a head of beer were settling!
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StickCard with Underprinting
StickCards with Underprinting are just like standard
StickCards except that when the sticker is peeled off,
there’s another image printed beneath it, creating a
“surprise reveal.”
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Specialty
GoCARDS
Bookmarks
FlipFlaps
In contrast to regular postcards, FlipFlaps
are specially constructed to have 4 sides!
Using a patented die-cut process, each
FlipFlap can be unfolded to reveal 4 printable surfaces, enabling advertisers to create
a postcard with a storyboard effect.
Bookmarks are a great way to promote books.
People will take them and use them for weeks to
come. They're also a great way to promote other
products in our bookstore program to a well-read
audience!
CD Insert
CD's in cardboard sleeves enjoy high
acceptance rates in the GoCARD distribution system. The CD's can be filled with
audio and video content as well as branded commercials. In addition, the sleeve
itself is a great advertising vehicle.
Branded Maps
Branded, folding maps fit nicely in the GoCARD display
and offer people something of value while at the same
time leaving plenty of space for your brand imagery.
They're keepers!
ClearCards
GoCARDs are a great medium in which
you can let loose your brand's creative
energies. ClearCards are a great way to
be different, get attention and lend a collectibility to your GoCARD campaign.
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GoMagazines
GoMagazines are postcard sized magazines which are
distributed through GoCARD displays. They can be
anything from pocket sized brochures to actual magazines with editorial as well as advertising content.
They can contain many ads or be sponsored by a single advertiser. You're limited only by your imagination!
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Specialty
GoCARDS
International
GOCARDS
GoCARD works with the largest postcard advertising
companies around the world to assist global brands
in executing their international postcard campaigns.
Why work with dozens of companies when you can
accomplish the same result by working with GoCARD alone!
BizCards
A postcard with a perforated business card sized promo
piece can be an effective way to get consumers to keep
your content with them in their purse or wallet.
B E LG I U M
A N T I F U R C A M PA I G N
B E LG I U M
B I F I SA U SAG E
S PA I N
L A N C AST E R
S PA I N
N U T R AS W E ET
GameCard
Create something that people will play with right there
in the bar with their friends and you've got a sure
winner of a GoCARD campaign!
FRANCE
WO N D E R B R A
ENGLAND
B E N ET TO N
Images courtesy of Jan Lagendijk, The Netherlands
NEW ZEALAND
T E L E KO M
MultiStickers
Try putting multiple stickers on one StickCard and
you can multiply the fun, giving people several
choices of what they want to use and stick.
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SWEDEN
H & M
A U ST R A L I A
F I N L A N D I A VO D K A
SWITZERLAND
M I R AC L E B O O ST B R A
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SWITZERLAND
H Ä AG E N - DA ZS
Mechanical
R EQU I R E ME NTS
Artwork should be provided as digital files on disc or
upload your files to our FTP site. Layouts must follow
these specs:
Final trimmed GoCARD size
6.00" x 4.25"
Material Required (Front and Back)
CMYK artwork uploaded to our FTP site or
files supplied on CD along with a contract
(for color) proof.
File Formats:
Adobe PDF (prepared for printing w/cropmarks & bleed) InDesign CS, QuarkXPress
6.0, Adobe Illustrator CS Adobe Photoshop
CS, . Please include all fonts and high-res
(300dpi) CMYK images.
Safety/Bleed
.125" from trim lines
Output Specs
175 line screen
6.00"
6.00"
Cafes &
copy
copy
copy
copy
Advertiser
Advertiser
Advertiser
Advertiser
body
body
body
body
copy
copy
copy
copy
Advertiser
Advertiser
Advertiser
Advertiser
body
body
body
body
copy
copy
copy
copy
Advertiser
Advertiser
Advertiser
Advertiser
body
body
body
body
copy
copy
copy
copy
Postcards are trimmed along these lines
GoCARD Front
4-Color process: CMYK only. Please
make sure that no element of your
front design has a density > 2.0
(Density=C+M+Y+K). If using a black
background, please use:
C:60%, M:40%, Y:20%, K:100%.
If using black type, please use only
100% black. GoCARD does not recommend 100% K only backgrounds.
4.25"
body
body
body
body
4.25"
Restaurants
Advertiser
Advertiser
Advertiser
Advertiser
This area should be left blank
so that people can use your card
as a postcard which they can
send to their friends!
Please leave .25" blank space
around the border of your back
layout so that ad copy lines up
with GoCARD logo and tag line.
GoCARD Back
4-Color process: CMYK only. Please make
sure that no element of your back design
has a density > 1.8 (Density=C+M+Y+K).
Please download the GoCARD template at
www.gocard.com, under “Mechanical
Requirements.” This template includes the
GoCARD logo, the GoCARD tag line, 4
address lines and a dotted middle line which
will be used on the back of your card.
Production Questions?
Call 646-358-1080 for production questions or
upload instructions.
Mechanical
R E QU I R E ME N TS
Artwork should be provided as digital files on disc
with either a Matchprint or Kodak Approval® (no other
proof is acceptable). Layouts must follow these specs:
Final trimmed GoCARD size
6.00" x 4.25"
Material Required (Front and Back)
CMYK artwork on CD or Zip disk.
Matchprint or Kodak Approval® color proof.
Film layout size with bleed
6.25" x 4.50"
File Formats:
QuarkXPress 5.0 or later, Adobe CS2 or later:
InDesign, Illustrator, Photoshop & High-res
PDFs. Please include all fonts and images.
Safety
.125" from trim lines
Output Specs
150 line screen (Front), 120 line screen (Back).
6.00"
6.00"
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
4.25"
4.25"
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
Advertiser body copy Advertiser body copy
Postcards are trimmed along these lines
GoCARD Front
4-Color process: CMYK only. Please
make sure that no element of your
front design has a density > 2.0 (Density=C+M+Y+K). If using a black background, please use:
C:60%, M:20%, Y:20%, K:100%.
GoCARD does not recommend 100%
K only backgrounds.
This area should be left blank
so that people can use your card
as a postcard which they can
send to their friends!
Please leave .25" blank space
around the border of your back
layout so that ad copy lines up
with GoCARD logo and tag line.
GoCARD Back
Black/Grayscale only. Please make sure
that no element of your back design has a
density > 1.8 (Density=C+M+Y+K). Please
download the GoCARD template at www.gocard.com, under “Mechanical Requirements.”
This template includes the GoCARD logo, the
GoCARD tag line, 4 address lines and a dotted middle line which will be used on the
back of your card.
Production Questions?
Call 646-358-1108 for production questions or
upload instructions.
GoART
GALLERY
Hundreds of top illustrators and artists across North
America were invited to submit designs communicating
the creativity of GoCARDs. 37 excellent works were
submitted. Here are the top 5 as well as 4 honorable
mentions:
2 N D P L AC E “ I N G E N U I T Y ” PAT T Y O ’ F R I E L
3 R D P L AC E “ H O U R G L ASS ” SCOT T BA K A L
4TH P L ACE “VI EWPOI NTS” TH ER ESA F IT ZGER ALD
5 T H P L AC E “ B E ES ” JA M ES F O R R EST
F I R ST P L AC E “ H A L LOW E E N ” J OA N N E H U S
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GoART
GALLERY
H O N . M E N T I O N “ C A R D G A M E ” DAV I D CO U LSO N
H O N . M E N T I O N “ EY E O F T H E B E H O L D E R ” K E N B OWS E R
H O N . M E N T I O N “ VA L E N T I N E ” A N G E L A M A R T I N I
H O N . M E N T I O N “ U N T I T L E D ” C H R I STO P H H I T Z
H O N . M E N T I O N “ F I T H I TS T H E S H A N ” ST E V E S K E LTO N
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H O N . M E N T I O N “ C LU B LU V ” B E N S H A N N O N
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H O N . M E N T I O N “ T H E C H E ES E ” N A N C Y C ASS I DY
H O N . M E N T I O N “ E X - G I R L F R I E N D S ” A M I P L ASS E
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