Advertorial features on TOI

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Advertorial features on TOI
BENNETT, COLEMAN & CO. LTD. | ESTABLISHED 1838 | TIMESOFINDIA.COM
KOLKATA | FRIDAY, FEBRUARY 18, 2011 | PAGES 32 | PRICE ` 2.50
TIMES OF INDP
I
SeeVictori a emorial
before it is overshadowed
INCLUSIVE OF
C ALCUTTA T IMES |
EPAPER .TIMESOFINDIA . COM
NEW,WIDER ROADS EASE TRAFFIC FLOW
IN THE HEART OF THE CITY
Urbana News
Urbana plays host
to artists from
Vietnam
Urbana ,in association with the
Asian Art House,organised a 2 day
exhibition featuring some of the
most gifted and critically acclaime d
artists from Vietnam , Among
others,participating artists
included young talent like Tran Duc
Viet and Tra n Quanglru along with
veterans like Nguyen Thuy and
Le Tien Dat.
Kolkata ’s tallest
towers travel
all over India
Over the last three months,Urbana
has been going places,and how.
Starting with Delhi,Urbana
organised roadshows in various
Indian cities,namely Guwahati and
Bhubaneshwar.The response to the
changing trends in Kolkata ’s real
estate scene was overwhelming
and rather reassuring at a time
when more and more people are
moving to the other metros.
Urbana all set to
URBANA NEWS NETWORK
launch brand
new towe r
Ko lkata: For the better part of a
century,one iconic building has
represented Kolkata on every
postcard,calendar and tourist
guide the Victoria Memorial. It is
a fragment of the city ’s colonial
heritage,one that is dear to every
Kolkatan. However,the city is
Those looking for change across
the country,and from beyond the
shores as well,are rushing to
Urbana. Already, more than 72% of
the project has been sold to over
800 families. As more and more
apartments are turning into homes,
construction too is speeding up.A
new tower is also being launched
today to bring more families closer
to the heart of change.
Curtain raiser
at Urbana
On the 24th of January,the show
flats at Urbana played host to the
curtain raiser event for Bangla
Sangeet Puroshkar.Two luminaries
from two very distinctive genres
Usha Uthup and Pt Ajoy
Chakraborty set the tone for the
evening and made it truly
memorable.
——
Urbana.co.in Poll
Yesterday ’s result:
The nightlife in Kolkata has very
little to offer
Change: 95%
Don’t Change: 5%
Today’s Poll: The city is being
choked by the lack of greenery
Change? Or Don’t Change?
Log on to www.urbana.co.in to
cast your vote and help change
your world.
WEATHER ATAT
URBANA
..4
A Acomfortable 20-22 ’C
Sunrise & sunset:
A Abreathtaking view from
the 45th floor,
Mainly clearsk y.
Fresh cool breeze from
33 acres of greens,
——
changing, and very soon its
sk yline will have a new landmark;
one that heralds the arriva l of a
new era of urbanisation.
The hub of this change lies just
minutes off the EM Bypass,where
Kolkata’s largest real estate
project is taking shape,sprawled
over 66 green acres. Developed by
Kolkata home to
the future of urba n
construction
URBANA NEWS NETWORK
Ko lkata: The latest buzzwords in
architecture and construction
technology are fast catching up
here in lndia.Terms like sustainable
construction and green living are
moving in to the mainstream
vocabulary with more and more
high-end constructions focusing
on them. In Eastern India,nowhere
is this more evident than in Urbana,
Kolkata ’s largest project.
Under construction as per
international standards by the
leading engineering firm of the
country,Larsen &Toubro,Urbana is
one of the safest and most
technically advanced residential
projects. Every aspect of the project
has been tested by experts,be it for
structura l integrity or minimal
environmental impact.
Take for instance the fact that all
the towers in Urbana have been
tested for wind force resistance by
CPP,Texas,while Loadtest
International Inc. Gainesville,USA ,
performed extreme load testing to
ensure that the foundations remain
rock steady.
Even apart from these tests,
construction in Urbana follows very
strict guidelines from
implementation of a third-party
quality lab for testing construction
materials,to using precast facades
and custom aluminium formwork
for environment friendly
construction.
——
A Aproject of this magnitude also
demands expertise far beyond the
scope of local talent,which is why
Urbana put together a crackteam
of international designers,
six of the leading names in the
realty business,Urbana is
designed to be a township of the
future. Housing Kolkata ’s tallest
towers,standing 40 and 45 storeys
tall,Urbana offers a lifestyle
unmatched by any other premium
real estate project in the east.
Whether it ’s the 33 acres of open
area inside,eco-friendly
electronics in every apartment,
automatic fire safety systems,
underground parking for almost
2600 cars,water treatment
facilities or the 80,000 sq ft
exclusive residents’club,it has all
the makings of becoming the
city’s most preferred address.
Bririgrngthethe
dn am of change o life
___
URBANA NEWS NETWORK
architects and engineers. Heading
this team as Principal Architect of
Urbana is the gifted Stephen
Coates. A Acelebrity in the industry,
Coates heads aCTa International,
one of the leading architecture and
design firms in Asia.
The other luminaries in the team
include Structural Consultant
Predrag Eror and Landscape
Architect Boonchai Sakulthamrak.
Mr Eror is one of the biggest names
in architecture in the Middle East
and has been involved in some of
the most challenging projects in
the world,Sakulthamrak on the
other hand,heads Green Architects,
one of the most sought-after
landscape design firms in the East,
With such a proficient team on
board,the construction company
too had to be the best,which is
why engineering giants L&T were
roped in to ensure every part of the
township is built to perfection.
Engineers and technicians oversee
even the smallest casting or setting
work,making sure that quality
checks and design integrity are
always in place.
With construction going on at full
swing under the guidance of
India’s leading engineering firm,
Larsen & Toubro,Urbana is well on
its way to becoming the city’s
best known landmark. In fact,it is
Kolkata ’s first step to a whole new
wor ld of change.
Kolkata: Not so long ago,six of
the nation’s leading real estate
developers came together to give
shape to a dream.The dream was
to transform the average
Kol katan’s idea of urban living and
in the process,change the city ’s
skyline forever.Today,we call
it Urbana.
Urbana is much more than just a
premium residential comp lex,it is
the culmination of years of
meticulous planning to give
Kolkata its first world-class,
future-ready township. Which is
why every facet of life in Urbana
has been developed keeping in
mind every possible requirement
its residents may have.
To start with,Urbana’s location is
right at the heart of Kolkata’s new
real estate hub.This locality is
conveniently connected to almost
all parts of the city,and is literally,
minutes away from everywhere.
Inside the township, is every
modern amenity that one might
need. From an exclusive club with
a fully equipped,state-of-the-art
gym with sports facilities,to the
10 acres of lush greens within the
complex and underground
parking for almost 2600 2600
cars,
every detail has been taken
care of.
I
Moreover,every apartment comes
with energy-saving VRF ACsACs
,
security video door phones and
24/7 power back-up.With
advanced automated fire fighting
equipment,the township is also
one of the safest in the country.
Add to that,the various
infrastructural initiatives KMC and
KMDA have undertaken to ease
the flow of traffic around the EM
Bypass,bringing Urbana even
closer to the heart of the city.
Urbana ,however,is a shared
dream.Today,more than 800
families share the vision that their
new home will be the next big
change.And brick by brick,it is all
coming together.The change
has begun.
The towers ar
iange ha
We promised you the future of urban living,
ie EM Bypass,
L&T are giving shape to Kc
rtments that save power,
while in the centre of it all,a sanctu
Ilush green is coming to life.
bana,your brand new world
66 ACRE TOWNSHIP
KITCHENS
40 AND 45 STOREY TOWERS
ECO-LUXURY APARTMENTS WITH VIDEO DOOR PHONES, VRF ACs AND MODULAR
sa les@urbana .co .in I www.urbana.co.ir
LOCATED IN THE HEART OF SOUTH KOLKATA • ACRES OF GREENS • PARKING FOR 2600 CARS UNDER THE CENTRAL GREENS
EXCLUSIVE 80,000 SQ FT RESIDENTS ’ CLUB
700 M FROM RUBY HOSPITA L,JUST OFF EM BYPASS • MINUTES AWAY FROM ITC SONAR & NSCB
INTERNATIONAL AIRPORT • EASY BANK FINANCE AVAILABLE • CONSTRUCTION BY
Marketed by:
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n tir
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