View Mattel`s newly-published 2010 Philanthropy Report

At Mattel, we believe in the power of play and the
ability of play to inspire children to learn, connect
and grow. Mattel’s philanthropic efforts in 2010
touched the lives of more than 5 million children in
more than 50 countries around the world. In addition,
25% percent of our employees around the world
gave back through volunteering, whether it was
playing with kids at inner city schools, wrapping
toys or granting wishes of children facing life
threatening illness. We know you will join us in
celebrating Mattel’s efforts to make a meaningful
difference, one child at a time.”
Deidre Lind
Executive Director
Mattel Children’s Foundation and
Mattel Philanthropy Programs
Kevin Farr
Chairman
Mattel Children’s Foundation
Chief Financial Officer, Mattel, Inc.
Mattel
annually
donates
2%
of its
Pre-Tax
Profits
to philanthropic efforts.
Toy
donations
Signature
partners
Educational
programs
Brand
support
Grant
funding
Philanthropy Programs
Mattel
PLAYers
Matching
gifts
(volunteerism)
Scholarships
2010 Giving Summary
45%
Cash
C o n t ri b u t i on
55%
In-kind
Donations*
*does not include volunteerism
Toy Donations
In 2010, we donated almost $ 10 million
worth of Barbie dolls, Hot Wheel cars,
UNO games, American Girl dolls and
other Mattel toys to children in more
than 50 countries.
®
®
®
Our toy donation partners include:
Good360—Formerly known as Gifts
In Kind International, brings smiles
to the faces of children every year
by fulfilling the thousands of requests
Mattel receives domestically for toys.
National Association of Children’s
Hospitals and Related Institutions—
Mattel has donated more than one
million toys during the past six years
to children’s hospitals around the
world in partnership with NACHRI.
®
Make A Wish Foundation®—Mattel
provides 26,000 unique Barbie®
dolls and Hot Wheel® cars to “wish
children” around the world.
Save the Children & American Red
Cross Disaster Relief—Mattel
shipped toys to children still suffering
a year later from the aftermath of the
devastating earthquake in Haiti,
and provided UNO® games for
Safe Space centers in shelters set
up for disaster relief.
Signature Partners:
Through the global Signature Partners Program,
programming, and children affected by HIV and AIDS
Mattel is able to directly impact children facing
in Latin America receive the support they need most.
life threatening illness, ensure children in hospitals
For more than six years, Mattel has partnered with
have opportunities to play, children with intellectual
these organizations to build strong programs
disabilities in the most remote corners of the world
impacting millions of children in need.
have access to appropriate developmental
9 international locations
0,000 kids impacted in
2
Southern California
Over 19,000 toys wrapped
160 tons of snow
In December 2010, Mattel employees took a new
approach to how the company celebrates the holidays.
The idea was simple: focus the combined passion and
energy of Mattel employees with Mattel resources like
toys to make a difference in lives of underserved children
during the holiday season with PLAY. Team-building
volunteer events were created in partnership with
schools and local nonprofits, and it took shape as
the “Mattel 12 Days of Play.”
Employees across the company embraced the
opportunity to volunteer together and demonstrated
the power of play. With volunteer participation rates
more than 90 percent at El Segundo headquarters
alone, Mattel estimates it positively impacted the lives
of 20,000 children in Los Angeles County by bringing
the joy of play—not only through toy donations, but
through personal interaction with Mattel employees.
The 12 Days of Play grew beyond Mattel
headquarters, as employee volunteer events
took shape in global Mattel locations, including
Hong Kong, the Netherlands, Venezuela, Chile,
Australia, Peru, Costa Rica, Colombia, and Spain.
ist of organizations that
L
participated in 12 Days of Play:
Asociacion de Ayuda Infantil
Aldea Virgen del Valle
Casal dels Infants
Club de Madres Canto Grande
Fundacio Concepcio Juvanteny
Grape Street Elementary
Habitat for Humanity
Hogar Mision de Maria
Hogar Reina de la Paz
Hogar San Jose Maria
Ayuda Fundation
Hospital vall d’Hebron
Isla Juan Fernandez
LA’s BEST
LA SCORES
Los Angeles Regional Foodbank
Make-A-Wish Foundation® of
Greater Los Angeles
Make-A-Wish Foundation
Australia
Mattel Children’s Hospital UCLA
Melbourne Royal
Children Hospital
112th Street Elementary
Org. Ayuda Proy. Social a
personas de extrema pobreza
Padrinos Magicos
Posadita del Buen Pastor
Save the Children
Semillita de Amor
Special Olympics Peru
Washington Elementary
Established in 2006, Mattel’s global
volunteer program is a reflection of
our values and corporate responsibility
mission to play responsibly.
Highlights in 2010 include:
In June, Mattel Indonesia partnered
with the local charity LPPM (Cikarang
Committee) to rebuild the Padang
Sago Elementary School in Jababeka,
after being damaged by a 7.6
magnitude earthquake in 2009. The
major renovation was completed in
just 25 days, and donated funds from
the Mattel Children’s Foundation
helped fill the new classrooms with
needed supplies.
Mattel invited more than 50 inner-city
girls from LA’s BEST, an after-school
enrichment program, to walk the
pink carpet for a magical “Barbie™
Pink Ticket” Party. Mattel volunteers
played with the kids at activity
stations where they could create
their own Barbie®, play dress-up
with hair and make-up and share
their fashionable looks during a
runway walk. One hundred girls
shared a special visit with Barbie®,
enjoyed a delicious lunch complete
with a chocolate fountain, and
received fabulous giftbags with
Barbie® dolls and accessories.
What a wonderful day of play!
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