Company Profile

About me
Amal Azhari is an international fashion designer born and
raised in Lebanon, developed an unpredicted gift and innate
passion for design.
After six years of studies in Business & Marketing
Academy with a masters in International Affairs &
Diplomacy, her degree gave her a ten years of experience in
communication field.
In 2005 she founded Amal Azhari Couture House with
one employee to start drawing and designing evening bags
with high end Tunics and Kaftans.Since 2006, Amal Azhari
is presenting her collection during Paris Fashion Week in
Paris, as the demand on her products started to raise year
after year.
Azhari quickly proved that her talent surpassed any
imagination. Every summer season, Amal Azhari faces
all risks in designing am amazing collection completely
different from the market. Her collection is always unique ,
one of kind and greeted with overwhelming success.
Fascinated by Valentino Empire and Christian La Croix,
Amal Azhari spell bound of their magical combination of
colors and shades. Their designs are dedicated to the
ultimate modern and twisted women with a self confidence..
Amal Azhari was born in Lebanon. While studying at the Notre Dame de Louaize, Azhari decided to switch to
fashion.
She became the leader in the MENA region and Western Europe for designing Kaftans.
Amal Azhari, a Lebanese fashion designer, acquired over the years, an international reputation.
Her talent and infinite passion for design have made her change career direction and leave behind six years of
experience in the fashion business.
In 2005, she took the leap and opened Amal Azhari Couture House with twenty employee; drawing and
designing high end kaftans and tunics.
The success was immediate as the demand for these pieces increased leading to the ultimate recognition in
2006 with the presence of her collection at the Paris Fashion Week, an event that she has been participating
in, ever since by showcasing her own collection .
Twice a year, Amal Azhari quickly proved that her talent surpassed all expectations. Every summer season,
she re-questions herself and challenges norms when designing an amazing collection completely different from
what the market offers. Her collections are always imaginative, one-of-a-kind and greeted with overwhelming
success.
Market definition
AMAL AZHARI Couture House features high quality fabrics and high standard handicraft. Our production is
addressed to high end society around the MENA region and Europe. We fall in the tailoring industry. It is “AMAL
AZHARI” who mainly developed the market in Lebanon.
We are present in the following regions:
- Lebanon
- France: Paris – Saint Tropez –Juan les Pins – Cannes –Monte Carlo
- Italy: Sicily – Capri - Sardinia
- MEA: Dubai – Abu Dhabi – Jeddah – Riyadh - Qatar
- Brazil : Copacabana – Rio de Janeiro
- USA: Loa Angeles – Miami
Market Trends
The market for Kaftans has strongly evolved from a traditional “in house” wear to a luxurious outfit for different
occasions. It is “Amal Azhari” with her designs of color mixing, fresh looks, unique print designs, unique fabrics
and marketing strategy that generated this change in the unique finishing. Kaftans are being the luxurious
outfit for chic occasions , beach wear , Islamic fairs, Ramadan and outings
History of the brand
Amal Azhari Couture House was launched in Lebanon in 2008, being directly sold to consumers. It was spread
over the world through extensive presence in international fashion exhibitions in Paris, London, Saudi Arabia
and Dubai.
We are present in the international market through showrooms, agents’ distributors and direct sales to
international VIP people.
We produce in Lebanon and we export worldwide. Our prints and Designs are in-house creations, signed and
colored by in house graphic designers, printed abroad on special fabrics and imported to Beirut than exported
to many destinations
What Is Kaftan designing
for Amal Azhari?
For Amal Azhari, Kaftan designing is about speaking without having to say a word. It is usually a point of view.
Amal Azhari sketches ideas based on what she knows this woman might like. Designing kaftans is Amal Azhari
amour and this runs in her veins
What are the objectives of
Kaftan designing?
11. to design the Kaftans according to the people preference
22. Kaftans will be the most confortable to wearer
33. The design of the Kaftan is to be according to the environment of the city / place
44. to increase the wholesale distribution internationally
55. to open in new markets
66. to have my brand covering as much market as possible placement in the multi-brand shops
77. to have a “Sous-marque” for ready-to-wear line related with same kaftan style spirit.
How to contact us?
Fursan Al Haikal street
Le Chevalier Building
Beirut, Lebanon.
Phone Numbers: +961 1 785 890
+961 70 335 365
+961 3 80 24 93
Email: [email protected]
Media Coverage
The brand frequently receives international and local coverage.
• Elle Oriental (Middle East)
• Gala (Middle East)
• Layalina (Moscow and MENA region)
• Daily Star
• Marie Claire (Middle East)
• Orient Le Jour
• Sharq Al Awsat
• Lamasat
• Al- Maraa Al Yom
• Haya
• Laha Magazine
• Kuwaity newspaper
• Al Oustoura
• Mondanite
• Feiruz
• Nadine
• Nesrina
• Kalam Al Nas
• Al Yakaza
• Al Balad Newspaper
• Al Balad
• Prestige
• Officielle Levent
• Sayedati
Boheme
Collection
BY
AMAL AZHARI
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Boheme
Amazonia
Collection
BY
AMAL AZHARI
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Amazonia
Wind
Collection
BY
AMAL AZHARI
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Wind
Contact
Lebanon
Rawche, Le Chevalier Building
Australia Street, Beirut - Lebanon
Tel.: +961 1 785 890
+961 70 335 365
+961 70 07 07 85
+961 3 80 24 93
+96176934100
E-mail: [email protected]
[email protected]
UAE
Tel.: +971 5 63971860
USA
25 Highland Park Village, 100-397
Dallas, Texas, USA
Tel.: 214 315 5667