Key Figures - Observatoire du tourisme de la Côte d`Azur

2014 E d i t i o n
Key Figures
côte d'azur TOURISM
The dataset focuses on the Côte d'Azur (French Riviera), defined as the
department of the Alpes-Maritimes and the Principality of Monaco
TOTAL COMMERCIAL ACCOMmODATION
CAPACITY: 150,000 beds
46% of hotel capacity is ranked 4* or 5*.
Nearly 170,000 secondary residences, of which 48,000 are foreign.
8 convention and exhibition centers, and 250,000 convention attendees (air travellers) per year; 1 out of 5 visitors travelling "on business or for a conference".
15 ski resorts provide almost 700 km of slopes and 96 lifts; 600,000
stays (not counting Riviera residents) in the high country.
8 million entries to the tourist attractions with 3.32 in 100 museums and
monuments.
858,493 cruise passengers in 5 harbours, 18,402 dock spaces in 35 harbours.
11 million TOURISTS STAY AN AVERAGE OF
6.3 NIGHTS, I.E. 70 MILLION OVERNIGHT STAYS
7.7% of foreign overnight stays in French hotels.
4.2% of the total number of French and foreign overnight stays in France.
28% of tourists arrive by plane and 55% by car or bike.
Nice: 2nd airport in France with 11.5 million passengers.
Nice-Cannes-St Tropez is the 2nd European hub of business aviation.
200,000: the average number of tourists present, ranging from 50,000 in
mid-January to 650,000 during the August 15th weekend.
MORE THAN 1 OUT OF 2 STAYS TAKES PLACE OUTSIDE
THE SUMMER MONTHS
The peak month - August - represents only 14.6% of annual stays.
FOREIGN VISITORS: 48% OF STAYS AND
t stays
51% of overnigh
17% of foreign tourists come from Italy, 16% from Great Britain-Ireland,
and 8.5% from Germany.
KEY FIGURES
71% of tourists have already stayed in the region, and 9 out of 10 are
"very satisfied".
TOURISTIC EXPENSES RELATED TO STAYS: €5 billion
GENERATING A total REVENUE OF €10 BILLION
60% of the expenditure comes from foreign clientele, and one quarter is
generated by business clientele.
The average expenditure (2012/13) for visitors travelling by air is €61
per day for French people and €88 for foreigners. The business clientele
spends €138 per day and even €210 for conference attendees.
Average price of a hotel room: €142 taxes included (RevPAR: €86) in 2012.
15 casinos (4 of which are in Monaco), for a gross profit of €360 million
in 2012/2013.
75,000 jobs in "TOURISM"
Or about 16% of total employment; seasonal employment accounts for
only 17.5% of the annual total. Together with indirect employment, the total
number of jobs generated by tourism could reach 150,000.
THE GREAT FRENCH RIVIERA:
1% OF INTERNATIONAL TOURISTS IN THE WORLD!
The French Riviera, as a tourist destination, actually extends over three
territories: the French departments of the Alpes-Maritimes and the Var, and
the Principality of Monaco. It is the "Great French Riviera", 1st tourist
destination in France after Paris, with 20 million tourists generating over
130 million overnight stays, as well as over 1.2 million cruise passengers.
The Great French Riviera constitutes the 1st French tourist destination, in front
of the city of Paris, for domestic clientele with 3.8% of total trips and 5.5%
of overnight stays (2012-13 average). For foreign clientele, the region is
ranked second, with nearly one out of 10 foreign stays in France, and a
remarkable 1% share of the global market.
The Great French Riviera’s share of secondary residences in mainland France
is 11%, and 24% for sole foreign secondary residences.
It is also the second hub of touristic investment in France, after the SavoieMont-Blanc mountain range.
TRANSPORTATION
NICE CôTE D’AZUR : 2nd airport in FRANCE
AFTER PARIS
It is directly connected to 105 destinations in 34 countries through
53 airlines. In 2013, its total traffic reached 11,554,251 passengers
(+3.3%). Visitors staying in the Alpes-Maritimes or in Monaco represent 54.6% of the total traffic.
THE 2nd EUROPEAN HUB FOR BUSINESS AVIATION
Côte d’Azur (Nice-Cannes-St Tropez) is the 2nd business hub in
Europe after London, with 46,936 aircraft movements in 2013
(+2.8%).
more than 850.000 CRUISE PASSENGERS
In the harbours of Nice, Villefranche, Monaco, Cannes, Antibes: 633
cruise stopovers in 2013 and a total of 858,493 cruise passengers.
93% of passengers are stopping over and 7% are embarking.
35 marinas provide 18,402 dock spaces.
TOURISTS PRIMARILY ARRIVE BY CAR
Airplanes are used by 16% of French people and 40% of foreigners.
Train
15%
Airplane
28%
% of 2013 arrivals
Boat
2%
Car or
bike
55%
ACCOMMODATION
150,000 BEDS IN COMMERCIAL ACCOMMODATION
Capacity by accommodation type
ESTABLISHMENTSBEDS
on 1/01/2014
Ranked hotels*
Ranked according to NS
Tourism residences*
Ranked according to NS Ranked Campsites*
Ranked holiday villages and "family homes"
Youth accommodation centres Country house lodges**
643
59,616
543
54,960
70
29,308
54
23,158
92
23,301
113,397
13
1,094
514
2,296
Total ranked accommodation excluding furnished rentals 1,343118,012
Unranked campsites
29
36
27
56
359
4
5,003
2,875
5,674
1,517
2,099
228
Total unranked accommodation
511
17,396
Bed capacity in registered commercial accommodations, excluding unranked hotels, furnished rentals, time
shares, children’s centres, student residences or language schools, boats, and caravans.
*Including accommodations ranked according to previous standards; NS: new standards.
**Country house lodges certified "Gîtes de France" only; a portion of the bed and breakfasts are certified
"Gîtes de France".
beds
HOTELS REPRESENT 1 out of 2 ranked
Distribution of ranked capacity
Holiday villages,
centres & youth accom.
Campsites
Country house lodges (Gîtes)
2%
4%
19%
Hotels
50%
Tourism residences
(Apartment hotels)
25%
% 2014 beds
89% of beds in hotels and residences are reclassified according to the new standards.
ACCOMMODATION
NEARLY 1 OUT OF 2 HOTEL ROOMS HAS A 4-5* RANK
CATEGORYhotels%rooms%
5*
4*
3*
2*
0/1*
Total
32
5
102
16
218
34
224
34
61
10
643 100
HOTELs: 4 OUT OF 10 STAYS,
3,544
12
9,907
33
9,104
31
5,539
19
1,244
4
29,308100
t stays
15% of overnigh
Other accommodations
9%
Secondary
residences
1
13%
39%
Friends and
Relatives
Hotels
2
3
4
5
22%
7%
6
10%
Tourism residences (Apartment hotels)
Rentals
% of arrivals
For overnight stays, the portion of accommodations is reversed due to different lengths
of stays: non-commercial accommodations (secondary residences and friends or
relatives) generate one out of two overnight stays, and the hotel industry only generates
15%.
OCCUPANCY AND STAYS
Ranked hotels annually receive 4.2 million stays and 9.6 million overnight stays;
Tourism residences receive 0.7 million stays and 3.5 million overnight stays.
2013
OCCUPANCY RATE ArrivALS OVERNIGHT STAYS aVERAGE LENGHT
(%)
(in thousands) (in thousands)
(nights)
Hotels 59
0*/1* 57
2*
55
3*
60
4*/5*
60
MONACO65
tourism res. 62
CAMPSITES43
4,226
222
812
1,212
1,635
345
712
175
9,572
442
1,644
2,763
3,823
900
3,547
1,035
2,3
2,0
2,0
2,3
2,3
2,6
5,0
5,9
ACCOMMODATION
SECONDARY RESIDENCES: 1 out of 4 overnight stays
Nearly 170,000 secondary residences in the Alpes-Maritimes, including Monaco
(i.e. 835,000 beds), of which 48,000 are owned by foreigners (ranked 1st in France
with 15.7% of the national total). 5.6% of the registered secondary residences in
France are in the Alpes-Maritimes. 13% of stays and 24% of overnight stays occur
in secondary residences.
NICE CÔTE D'AZUR METROPOLIS: ONE THIRD OF the
accommodation CAPACITY
Of the total number of beds in commercial accommodation and in secondary
residences, 32% are located in the Nice Metropolis area, 27% in the CannesMandelieu hub, and 19% in the Antibes-Sophia Antipolis hub.
AREAhotelstourism res.
Nb cannes-mandelieu
casa antibes-sophia
including Antibes
Beds
Nb SECOND. RES.
Beds
Nb Beds
132
13,612 3514,58743,606
218,031
119 8,764
21
7,752
32,785 163,924
74
5,264
15
5,359
23,593 117,963
including Villeneuve-Valbonne 45
3,500 62,3939,192
45,961
nice côte d'azur metropolis
285 25,758
31
8,395
52,656 263,276
includ. western seaboard metropolis
42
2,410 51,6489,811
49,054
including the City of Nice
168 19,356
13
2,645
24,897 124,483
includ. eastern seaboard metropolis40
2,732 41,1456,549
32,743
including the mountain metropolis 35 1,260
9
2,957
11,399 56,996
MENTON - FRENCH RIVIERA
42
3,258
8
2,381
19,964
99,822
REGION OF GRASSE 20
1,394
1
216
4,021
20,107
13,281
66,406
MOUNTAINS, OUTSIDE METROPOLIS
32
874
3
811
MOUNTAINS, TOTAL
67
2,134
12
3,768
MONaco
TOTAL
134,956
643 58 616
0
99
24,680 123,402
0
34 142
696 3,480
167 009 835 046
OTHER FACILITIES
A rich and DIVERSE TOURISTIC PROPOSITION
8 convention centres, providing 114 meeting rooms
5,623 restaurants (excluding Monaco), 38 of which are Michelin-starred
17 golf courses, 10 of which are "18-hole" courses
15 casinos, including 4 in Monaco and 3 in Cannes
200 beaches under concession agreements
28 spas and thalassotherapy centres
Many protected areas: Mercantour National Park, the Préalpes d'Azur Regional Natural Park,
15 natural departmental parks.
VISITOR NUMBERS
11 million
TOURISTS
Tourists stay an average of 6.3 nights (in 2012-13, i.e. 5.7 nights for the French,
6.6 nights for Foreigners), a total of 70 million overnight stays throughout the year.
Excursionists (i.e. day trippers) number in the multimillions each year. These figures do
not take Riviera resident stays into account.
AN AVERAGE OF 200,000 VISITORS A DAY
Depending on the day, there are between 50,000 and 650,000 tourists on the
Côte d'Azur; the lowest level is in mid-January, and the peak of each year is the
August 15th weekend. These figures do not take excursionists into account.
700 000
2011/2012/2013 Average
Aug. 14th
600 000
mid-July
500 000
400 000
300 000
mid-May
200 000
end-October
end-February
100 000
0
son : FEWER THAN 1 OUT OF 2
The summer sea
ARRIVALS, BUT 6 OUT OF 10 OVERNIGHT STAYS
June to September comprises 46% of arrivals and - due to longer stays during vacation
periods - 60% of the total annual overnight stays.
Distribution of arrivals throughout the year
%
15
14,6
11,6
12
10,0
9
6
3
5,4
5,7
J
F
7,2
M
10,1
10,1
7,5
7,3
A
M
J
J
A
S
O
4,9
5,6
N
D
Occupancy rate by month (%)
2013
J
F
M
A
M
J
J
A
S
O
N
D
Year
Hotels
36
41
48
55
71
77
78
86
75
58
39
35
59
Tourism Res.
43
52
54
56
67
71
80
90
77
60
41
46
62
VISITOR NUMBERS
NEARLY 4 OUT OF 10 tourist stays ARE IN Nice
Mountain
Grasse area
Monaco
4%4%
4%
Menton
6%
Antibes
CASA
Nice city
38%
17%
Cannes
Mandelieu
17%
10%
Nice Metropolis/seaside
BUT 3 OUT OF 4 TOURISTS ALSO VISIT OTHER PLACES
The primary destination for day tripper tourist excursions is the Principality of
Monaco, which welcomes 7.5 million visitors. The most popular tourist attraction is
Marineland, which welcomes 1.2 million visitors.
8 million ENTRIES TO THE TOURIST ATTRACTIONS
Main attractions
Marineland
Visitors 2013
1,2 million
Parfumerie Fragonard - Grasse
900,000
Musée Océanographique de Monaco
709,014
Verrerie de Biot
700,090
Parc floral Phoenix - Nice
442,233
Parfumerie Molinard - Grasse
300,000
Other attractions
Musée Matisse - Nice
182,982
Fondation Maeght - St-Paul
176,362
Musée national Chagall - Nice
165,111
Fondation Rothschild - St-Jean-Cap-Ferrat
164,057
MAMAC - Nice
159,195
Jardin Exotique - Eze
148,732
Jardin Exotique - Monaco
134,339
Musée Picasso - Antibes
129,094
Confiseries Florian - Tourrettes, Nice
125,541
Palais Lascaris - Nice
102,520
59%: proportion of the total number of entries recorded at the 10 principal museums and
monuments (out of 100 museums and monuments, totalling 3,333,000 entries in 2013).
THE OTHER CôTE D’AZUR
600,000 TOURISTS IN THE HIGH COUNTRY
The mountains, the "other" Côte d'Azur, receive 5% of the
tourists (excluding French Riviera residents), and 6% of the
total overnight stays due to longer lengths of stays.
There are 150,000 beds in the mountains, including
130,000 in secondary residences and 20,000 in commercial
accommodations.
The Mercantour National Park attracts around 400,000 visitors.
15 resorts PROVIDING NEARLY
700 KM OF SLOPES
Overall, the resorts provide 233 downhill ski runs, 29 cross
country ski trails, and 96 lifts. Lodging capacity amounts to
nearly 10,000 beds.
The resorts receive around 300,000 non-Riviera tourists in the
winter, and 120,000 in the summer.
200,000 TOURIST STAYS IN the summer
During the summer of 2009, the average length of
mountain tourist stays (excluding the Préalpes d'Azur area) was
9.3 nights. One third of the clientele was foreign.
Visits to the principal cultural sites in the mountains
Visitors 2013
Alpha le Temps du Loup - St Martin Vésubie
Merveilles Museum - Tende Mercantour National Park - Tende Monts d’Azur Reserve - Haut Thorenc - Andon
Notre Dame des Fontaines Church - La Brigue
Monastery - Saorge Marcel Kroenlein Arboretum - Roure (excluding natural sites and recreation centres)
56,373
35,460
19,402
19,000
10,420
8,423
7,805
clientele
NEARLY 3 OUT OF 10 FRENCH TOURISTS ARE FROM Paris
French visitors: 5.7 million stays, 32 million overnight stays (2011-13 average)
Area of origin (from mainland France)
North
3.2%
Paris
24.5%
Paris
Region East
5.0%
West
5.5%
East
5.3%
Paris
Region
West
4.8%
South East
19.0%
South West
6.7%
Mediterranean
Coast 26.0%
purpose of STAY: 1 OUT OF 5 VISITORS
ness
travelling on busi
Business
Leisure Tourism
and others
14%
58%
5%
23%
Conferences
Visiting
Friends/Relatives
On average, business stays last 4.9 nights, and leisure stays last 6.7 nights.
45%: rate of business trips (among air travel visitors) carried out for connectionsmeetings-appointments (32% for conferences-seminars, 11% for exhibitions-trade
fairs, 3% for education-training, and 9% for other professional reasons).
250,000 convention attendees (air travel visitors) who spend €210 per day
(2012-13 average).
clientele
Principal markets in 2013
Stays
(in thousands)
%
Including Hotels/Resid.
(in thousands)
%
1 Italy
903
16.8
300
11.9
2 Great Britain/Ireland
865
16.1
395
15.6
3 Germany
457
8.5
217
8.6
4 USA
435
8.1
254
10.1
5 Scandinavia
384
7.1
169
6.7
6 Russia
299
5.5
183
7.2
7 East. Europe, excl. Russia
291
5.4
137
5.4
8 Switzerland
262
4.9
125
5.0
9 Belgium
217
4.0
89
3.5
10 Spain
180
3.3
87
3.4
11 Netherlands
158
2.9
59
2.3
12 Africa
154
2.9
35
1.4
13 Middle East
110
2.0
67
2.7
14 Oceania
103
1.9
62
2.4
15 Latin America
102
1.9
65
2.6
16 Asia, excluding Japan/China
87
1.6
53
2.1
17 China
85
1.6
58
2.3
18 Canada
80
1.5
46
1.8
19 Japan
65
1.2
51
2.0
20 Others*
TOTAL
152
2.8
73
2.9
5,389
100
2,525
100
*in order: Austria, Turkey, Greece, Portugal
Foreigners : HALF OF TOURISM ATTENDANCE
48%: rate of foreign clientele out of total stays
29%: rate of non-European clientele out of total foreign stays
who are the leisure visitors?
Travelling 3 + adults
3%
Seniors
(age + 60)
18%
Travelling
alone (age 25-59)
23%
Young people 10%
(age - 25)
30%
16%
Families
Couples
or
2 adults
(age 25-59)
(Visitors travelling by air 2012/13)
ECONOMY
TOURISTS DIRECTLY SPENd €5 BILLION,
GENERATING €10 BILLION IN revenue
Tourism expenditures are reported by tourists and associated with their stay, without
taking transportation to destination into account. Expenditures reach €5.1 billion a year
(2011-13 average). This doesn’t include proceeds from casino games, which exceeds
€360 million in 2012/13 (49% of which came from Monaco).
Because of the multiplier effect, unreported intermediate tourist expenditures, and day
tripper expenditures, the total revenue generated by tourism is estimated at €10 billion.
Visitor expenditure (air travel): €591 per stay, i.e. €81 per person per day (2012-13
average).
25%: proportion of total expenditures resulting from business travel
60%: proportion of expenditures resulting from foreign tourists
Average expense/day
(visitors travelling by air)
e
90
€168
Short stay (1-3 nights)
Long stay (4 nights-4 months) €72
€119
Commercial accommodation
Non-commercial accommodation €49
Staying at home of Friends/Relatives€44
Secondary residences €61
Business travel
€138
Leisure travel €74
hotel PERFORMANCE
2012
5* (1)
4*
3*
2*
0-1*
Average
Average Rev.
e88
80
70
60
e61
50
40
30
20
10
0
French
Foreigners
Foreigners daily expense
RevPar
417
155
92
64
51
142
€ taxes included, exclude restaurants expenses
(1)
Exclude exclusive hotels
138
58
36
28
86
Highest spenders
1 Middle East - Iran
2Australia
3 USA - Japan - Turkey - Russia 4 China - India - Malaysia - Brazil
5Greece
200 €
130 €
120 €
110 €
105 €
Lowest spenders 1Portugal
2 Poland - Hungary
3 Ireland 52 €
54 €
59 €
75,000 DIRECT jobs in TOURISM
In the summer of 2007, INSEE estimated that 52,494 salaried jobs and 10,000 nonsalaried jobs in the Alpes-Maritimes (excluding Monaco) were directly related to
tourism. Seasonal employment accounted for only 17.5% of total salaried employment.
Together with indirect employment, the total number of jobs generated by tourism could
reach 150,000.
THE côte d'azur
TOURISM OBSERVATORY
Tourism is a complex market, with multiple products, clienteles, and rapid changes.
Measuring it requires the establishment of a system of tourism statistics (STS).
The Côte d'Azur Tourism Observatory - a hub of the Côte d'Azur Regional Tourism
Committee - started developping the STS Touriscope in 1984. The Observatory is bound
by conventions to the Provence-Alpes-Côte d’Azur Region, to the Alpes-Maritimes
Departmental Council, to the Nice Tourist Office, and to the Principality of Monaco.
On the technical front, it collaborates with INSEE, the CCI Nice-Côte d’Azur, the trade
unions, and specialized consultants, and develops the methodology and statistical
databases on tourism supply and demand.
The Côte d'Azur TOURISCOPE system
It consists of all the surveys that enable the statistical monitoring of supply and demand as
well as an innovative data operating system based on the systematic cross-referencing of
information and the exploitation of sources according to their respective relevance.
The statistical results are integrated into the Côte d'Azur Touriscope database. This signature
guarantees the official source and the consistency of the numeric information concerning
Côte d'Azur tourism.
Design: Comité Régional du Tourisme Côte d’Azur - © R. Palomba
The principal on-going surveys
l Hotels (CRT-INSEE-Ministry of Tourism)
l Tourism residences and holiday residences (CRT)
l Campsites (CRT-INSEE)
l Hotel Performance (MKG-CRT)
l SDT French Visitors (TNS Sofres-Ministry of Tourism)
l Visetran Foreign Visitors (CRT-Tourist Offices)
l Visavion Air Travel Visitors (CRT-MTA)
l Museums and sites (CRT)
Documents for dissemination
l The Observatory’s website: www.cotedazur-touriscope.com
l The annual "key figures" leaflet
l
The Dossiers (annual reports by topic)
l
The Tourism Barometer (monthly conditions and annual
trends)
The thematic factsheets and markets reports
455, Promenade des Anglais - Horizon - CS 53126 - 06203 NICE cedex 3 - France
Tel. 00 33 (0)4 93 37 78 78 Fax 00 33 (0)4 93 86 01 06
www.cotedazur-tourisme.com and www.cotedazur-touriscope.com
TONS RECOMMANDÉS (4)
MINEFI
MIN_11_0000_RdVFrance_Q
Date le 22/06/2011
A NOUS RE TOURNER SIGNÉE
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ACCORD
DATE
CYAN
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JAUNE
NOIR