Media Kit 2016

The Carey Brothers are nationally recognized home remodeling experts who
host On The House with The Carey Brothers. James and Morris are entering
their thirtieth (30) year hosting the weekend show. The Carey Brothers have a
combined 70 years’ experience as licensed contractors. Their three hour radio
show airs on 110 terrestrial radio stations, streamed live on Spreaker, available
on Soundcloud, tunein, Stitcher and iTUnes. On The House with the Carey
Brothers is supported by a content rich website, weekly e-newsletter, social
media, and their You Tube channel.
In addition, The Careys are monthly contributors to “The Family Handyman”
magazine. They are also authors of four home improvement and remodeling
books plus, Living Well In A Down Economy.
The Carey Brothers appear regularly as the home improvement experts on the
Daytime Emmy Award nominated Home & Family TV show on the Hallmark
channel and have been home improvement editors on CBS News Saturday
Morning, Discovery Channel’s Home Matters, HGTV’s Smart Solutions and PBS’s
Right On The Money… among others.
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Our weekly, three hour radio program, On The House with the Carey Bros.. is
aired on over 110 Affiliates Nationwide and streaming live on Spreaker.
The Carey Bros. answer home improvement questions and provide their
listeners with useful tips and information that will save them money, improve
their personal comfort and their quality of life.
Thousands also listen to the Carey Brothers on streaming services such as
Stitcher, SoundCloud, iTune Podcasts and the One The House APP.
The Radio Numbers
■ 110 Affiliates
■ 12+ Average Quarter Hour
■ (AQH) 92,500
■ 55% Male 45% Female
■ 12+ CUME 945,000
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■ Total Audience Coverage 58.50%
■ CUME Audience Rating 0.5
■ Own a Home 82%
■ Median Home Value $205,000
The On The House active audience can tune in to all three hours of our podcast
on the go - when and where they want.
Our podcast includes
5 10-second audio billboard announcements
(for partners and advertisers) during each hour of the 3-hour podcast
providing greater exposure and reach to our audience.
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Have your tool or product reviewed by America’s most trusted home improvement duo: The
Carey Bros. In addition to hosting their nationally syndicated radio program, the Carey Bros. still
work with their tools helping people transform their home improvement dreams into reality. As
such, they are always on the hunt for a new tool, product, or solution that will make their job
easier and produce spectacular results for their clients.
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James and Morris review the features and benefits of your product live on the show during a three minute
segment.
The Cool Tool & Product Review will be featured at the exclusive “Cool Tool & Product Review” page at
onthehouse.com.
You product image and website link will be prominently posted at the “Cool Tool & Product Review” page.
Your Cool Tool & Product Review will be featured in one issue of the On The House Weekly E-Newsletter.
Your Cool Tool & Product Review will be promoted thru On The House social media including Facebook, Twitter,
and Pinterest.
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All of the elements above plus
Watch two of the most trusted experts showcase your product as only the Carey Bros can.
James and Morris will talk about and demonstrate your product’s features and benefits.
An invaluable video that you will have on your website as well as at the exclusive Cool Tool &
Product Review page at onthehouse.com.
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Product Giveaway during one hour of the show, which can be done during the same show as the Cool Tool and Product Review or a later show.
Have your brand and product dominate one hour of the Carey Brothers national program with a live on-air giveaway. Your product will be
mentioned a least five times during the hour as listeners vie for their opportunity to walk away a winner.
Get instant listener feedback live on the national radio show about your product.
Stimulate website activity during the one hour giveaway.
Gain more social media responses to your product thru The Cool Tool & Product Review segment.
To really expand your reach to DIYers, James and Morris Carey will write an editorial review about
your tool or product for an issue of The Family Handyman Magazine.
The FHM readership is now 4.9 million. Their audience is a mirror of On The House with active and
engaged homeowners looking for what’s new, what can help make their projects easier and what is
more efficient.
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The Family Handyman is the
#1 Trusted Source for DIY
home-improvement
information, giving
consumers the how-to advice
and ideas they need to create
the home and lifestyle of
their dreams-while also
celebrating the pride of a
project well done. The brand
offers accurate, fully tested
content by a staff of experts
and former pros. Every issue
also features contributions
from more than 1,100 reader
volunteer Field Editors.
On the House with the Carey Brothers social media is an engaged audience of
consumers DIYers and tradespeople.
Social impressions reach over 1,000,000 during On
The House sweepstakes
We engage on a variety of social networks and add to that with other social
media platforms such as Periscope and Instagram.
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On the House with the Carey Brothers features a robust website with useful
and relevant content shared across their social channels.
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The On the House with the Carey Brothers audience across radio, streaming,
print and online engagement:
Source: Arbitron Radio Advertising and OTH Survey
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On the House with the Carey Brothers develops marketing solutions that
utilizes the considerable power of the Carey Brothers brand influence for our
Partners and Sponsors.
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Trade Show Sponsor
We use a modest temporary footprint that will enhance your
presence at the show.
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We create buzz at the show and generate traffic to your exhibit
using The Carey Brothers remote broadcasts and appearances.
We use our expanding social media presence and those of our
guests that recognize you as our Exclusive Show Sponsor.
Our show airs on 110 radio stations, is heard on streaming
services Soundcloud, Spreaker, Stitcher, tunein and our iTune
podcast.
Promoted through our weekly e-newsletter
Click to play video
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Today’s busy consumers are looking for quick, money-saving
tips that will help them fix up and improve their homes. The
Carey Bros. do all that and more in just 60 seconds, six days
each week with their award-winning On The House Tip of the
Day.
Using white toothpaste to patch nail holes in drywall, how to
use a paper plate to capture the mess made when drilling a hole
in a ceiling, how to caulk like a pro, use talcum powder to
quiet a squeaky floor, and how to save thousands of gallons of
wasted water using a couple of drops of food coloring. The On
The House Tip of the Day is as popular among pros and
DIYers as it is consumer seeking advice on making sound
purchase. The Carey Brothers use their over 70 years of
combined experience as licensed general contractors along
with their entertaining delivery and brotherly banter to offer
sound advice that leaves the listener with money in their
pocket and a smile on their face.
The On The House Tip of the Day:
• aired twice daily to a growing network of over 81 affiliates
• heard via podcast
• accessed online at onthehouse.com
• accessed via On The House social media
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Hello Bar
Leaderboard ad
The website opportunities include a variety of placements and
features:
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Tower Ad
Rotating leaderboard ad placement
Static Display Ad
Static Tower ad
“Hello Bar” across the
top of the page
Featured Video placement
Editorial integration
Partners Page
Other custom opportunities
Display ad
Featured Video
Google Analytics July 2016
Partners Page
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The Carey Brothers develop and shoot custom videos that target your
audience:
• Product knowledge videos
• Case study videos
• Trade show exhibit videos
• Live stream video events
Video package features can include:
• 30 second to 5 minute video
• Promoted on social media – Facebook, Twitter, Pinterest and YouTube
• Featured placement on the On The House website
• Featuring James and/or Morris Carey speaking about your product or
service
Click to play case study video
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Click to play trade show video
Click to play trade show video
Articles, Galleries, Infographics
The Carey Brothers provide a first class website that features
great actionable articles and how-to advise for their readers.
Customized articles, blog posts, galleries and slideshows will be
featured on the home page and find prominent placement with
our content driven site.
• Content can be actionable how-to articles and tips for your
industry, highlighting products that includes yours
• Galleries and slideshows of top 10 or best of can include your
products or services
• Custom infographics can be developed and created that
bring your product or service into focus
Then the content is promoted online through our social media
presence, e-newsletter and more.
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Weekly newsletter
Targeted to our subscribers with a welldesigned newsletter that highlights your
ad or content marketing efforts with a
trusted look.
21,000+ each week receive the
Carey Brothers Newsletter, with
an over 28% CTR
Featured
Article
Newsletter ad
Giveaway ad placement
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Featured
Video
The Carey Brothers develop custom viral giveaway programs for
partners and sponsors. Entries and opt-in email is only the
beginning of the campaign.
Entrants receive multiple entries into the contest depending on
their effective participation, creating a viral tsunami effect that
helps share the giveaway and your brand to thousands of more
with the same interests.
Each and every On The House sweepstakes and promotion
generates thousands of leads.
■ Drive tens of thousands of visits to your website, videos,
Twitter, Facebook pages and Pinterest.
■ Choose from various levels of participation.
■ All contests and sweepstakes are promoted on air, online,
and via digital media.
Analytics from a recent giveaway
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The Carey Brother’s column in The Family
Handyman offers our Marketing Partners increased
visibility to 4.9 million readers.
■ Editorial and visual integration of your products
The Family Handyman is the #1 Trusted Source for DIY homeimprovement information, giving consumers the how-to advice
and ideas they need to create the home and lifestyle of their
dreams-while also celebrating the pride of a project well done.
The brand offers accurate, fully tested content by a staff of
experts and former pros. Every issue also features contributions
from more than 1,100 reader volunteer Field Editors.
The Numbers
■ Circulation 1,184,847
■ Total Readership 4,900,000
■ Men/Women Ratio 69/31
■ Married 73%
■ Age 25 to 54 65%
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■ Median Age 49
■ Median HHI $ 61,209.00
■ Any College 53%
■ Children in HH 44%
The Carey Brothers visit major trade shows through
out the year for sponsors, partners, remote
broadcasts and seminar/workshops.
The appearances are promoted on-air, online
editorial, PR events, and The Carey Brothers social
presence.
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…
The Carey Brothers
We will do what it takes to earn your business…
and deliver the value you need.
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