PURE ROMANCE UNIVERSITY - Team Vann-Tastic Vixens

Welcome to
PURE ROMANCE
UNIVERSITY
New Consultant Training: Class 1 Level 1
Congratulations on taking the first steps toward committing
to the ongoing success of your Pure Romance business!
Whether you have just started or have a few parties under
your belt, Pure Romance University LIVE is sure to help you
take your business to the next level!
Pure Romance parties have been bringing women together
to catch up with friends, get away from day-to-day stresses,
and explore their most intimate questions for almost 20
years now! As a Consultant, you will not only be the life of
the party, but you’ll also be helping women learn how to
improve the quality of their lives—in and out of the bedroom.
With Pure Romance, you can enjoy more than just financial
freedom—you can also experience self-empowerment and
unlimited personal and professional growth.
This is a business in which success will be measured by your:
Initiative – Positive Attitude – Willpower –
Willingness to help others follow in your footsteps
You can maximize all these qualities by taking advantage of
the resources available to you. With time and effort, you’ll
reap the unlimited rewards and profits made possible by
the growth of your Pure Romance business. By committing
to this training, you’ve already taken the first step! Let the
empowerment, education and entertainment begin!
PRU LIVE PRE-HOMEWORK
It’s time to give yourself a big pat on the
back! You’ve made the commitment to take
your business to the next level by staying a
student! Part of your journey through Pure
Romance University LIVE included some
pre-homework developed to prepare you for
the information you will receive during this
one-day training. If you have the following
materials ready to review this evening,
you’re on the right track!
–Your Business Goals and Plan for Success
–Your completed Who Do You Know List
–“Your Story” questions, answered
–Your Time Log filled in from one week’s
worth of tracking
–A copy of the current Pure Romance
catalog
This information will be used periodically
throughout the class, so your dedication to
coming prepared will go a long way! If you
were unable to complete your pre-homework, the documents are available for you
throughout your PRU LIVE Workbook as a
reference.
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DETERMINING YOUR LONG TERM GOALS
PRE-HOMEWORK
If you had a magic wand and were able to change one single, solitary thing in your life that would have
a positive impact on your future, what would it be and why? Think hard about what you want to change
and why… is it within your control? Chances are, it is! Use the space provided below to write out what
you want to change and what it will do for your life and your business. You’ve determined your Why!
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Making changes can be challenging if you’re not sure where to start. If you are struggling to come up
with a game plan, use the blanks below to give you some guidance.
More Time to:
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More Money to:
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Security/Stability:
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Freedom to:
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YOUR PLAN FOR SUCCESS
PRE-HOMEWORK
Use your Determining Your Long Term Goals Worksheet to prepare your individual plan for success.
Choose one immediate goal you’d liked to accomplish and follow the worksheet to break it down.
What is your immediate goal, and what will it cost to reach it? ___________________________________
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When do you want to achieve this goal? What is your timeframe (in months)? _____________________
What is your average party profit?
$ _______ (Average Party Sales) x _______ (Buying Discount) = _________ (Profit)
How many parties do you need to hold to reach your dream?
$ _______ (Dream) / _______ (Profit) = _________ (Total Number of Parties)
How many parties do you need to hold to achieve your dream within your timeframe?
______ (Total Parties) / ______ (Time Frame) = ___________ (Parties per month)
How many parties per week do you need to hold to hit that party number?
_________ (Parties per month) / 4 weeks = _________ (Number of Parties per week)
It takes an average of 7 phone calls to book one party. How many phone calls do you need to make
to book _________ parties?
___________ (Parties needed per week) x 7 phone calls = ____________________
How many phone calls do you need to make each day to book your parties?
___________ (Number of phone calls) / 7 (days of the week) = ________________
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TIME LOG - PRE-HOMEWORK
Fill out the blank schedule with the tasks you accomplished during that 30 minute increment.
Keep track of all activities including business-related tasks, personal items, family time,
TV/computer time and even when you eat and sleep. Be as honest as possible when keeping
track of your time.
MONDAY
8:00 am–
8:30 am
8:30 am–
9:00 am
9:00 am–
9:30 am
9:30 am–
10:00 am
10:00 am–
10:30 am
10:30 am–
11:00 am
11:00 am–
11:30 am
11:30 am–
12:00 pm
12:00 pm–
12:30 pm
12:30 pm–
1:00 pm
1:00 pm–
1:30 pm
1:30 pm–
2:00 pm
2:00 pm–
2:30 pm
2:30 pm–
3:00 pm
3:00 pm–
3:30 pm
3:30 pm–
4:00 pm
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TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
TIME LOG - PRE-HOMEWORK
Fill out the blank schedule with the tasks you accomplished during that 30 minute increment.
Keep track of all activities including business-related tasks, personal items, family time,
TV/computer time and even when you eat and sleep. Be as honest as possible when keeping
track of your time.
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
4:00 pm–
4:30 pm
4:30 pm–
5:00 pm
5:00 pm–
5:30 pm
5:30 pm–
6:00 pm
6:00 pm–
6:30 pm
6:30 pm–
7:00 pm
7:00 pm–
7:30 pm
7:30 pm–
8:00 pm
8:00 pm–
8:30 pm
8:30 pm–
9:00 pm
9:00 pm–
9:30 pm
9:30 pm–
10:00 pm
10:00 pm–
10:30 pm
10:30 pm–
11:00 pm
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POWER HOUR
When you consistently work smarter, not harder, you can achieve powerful results. Using the Power
Hour approach can allow you to invest time in completing tasks that will help you grow your business.
You can create a filing system for four segments of your business and allocate 15 minutes a day to each
new segment of your business. Soon, you’ll be consistently improving your business on a daily basis!
BOOKING AND SALES
d15 Minutes
Follow up with customers who have said things like, “I’d like to book with you in a few months” or
“Please send me the latest catalog when it comes out.
Do your Big MAC calls or follow-up calls with customers by using your Customer Connection Card.
Keep an on-going Who Do You Know list for potential bookings. Periodically contact individuals on
that list.
Call customers about refills on new products.
HOSTESS COACHING
d15 Minutes
Call each of your Hostesses and coach them on how to have a successful party. Encourage Outside
Orders, increased attendance and additional bookings.
Update your Hostesses on your Incentive Program.
Send Hostess Packets to individuals who have booked parties.
Send Thank You notes to Hostesses after their party takes place.
SPONSORING
d15 Minutes
Give away at least three Sponsorship Packets at each party and follow-up with each person.
Call any contacts you have received as referrals from others.
Contact outside leads you’ve received from advertising, events or other sources.
Send Sponsorship Packets to anyone who has expressed interest in the business opportunity.
Follow-up with the “maybe laters.”
CUSTOMER SERVICE AND INVENTORY
d15 Minutes
Keep a follow-up file for backorders that need to be sent out.
Manage your inventory, order product, add contact information to product packaging.
Check and process Personal Website orders.
Update your expense information and file receipts and paperwork.
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MARKETING YOUR BUSINESS
YOUR COMMERCIAL
By developing and practicing an effective commercial, you will be able to answer the question, “What
do you do?” or “What is Pure Romance?” with confidence while telling friends, family members or
complete strangers what you do and how it can benefit them.
The Formula:
1. Your Name.
2. A brief description of Pure Romance. “We are an in-home party plan specializing in romance
enhancement products such as lotions, lubricants, and bedroom accessories.” This gives others a point
of reference.
3. What you sell. Explain in a tasteful, yet simple way that Pure Romance sells lotions, lingerie and
bedroom accessories.
4. Your Offer. This is where you need to spend the majority of the conversation. You will want to explain
why somebody would want to learn more about Pure Romance—what’s in it for them?
Example #1:
Hi, my name is Heather and I am a Pure Romance Consultant. Pure Romance is an in-home party plan
that specializes in romance enhancement. We sell an exclusive line of lotions, lubricants, and bedroom
accessories. And just for hosting a party, you could earn up to $100 in free product the night of your
party!
Example #2:
Hi, my name is Leanne and I am a Pure Romance Consultant. Pure Romance is an in-home party plan
company that sells an amazing line of lotions, lingerie, and bedroom accessories. Hosting a party is a
great way to see and learn about our products, while having a fun girls night in! I love to spoil my
Hostesses! You can earn anywhere from $50-$100 in free product just for hosting a party!
Important Points
Talk about the amount of product a Hostess receives and the other benefits of holding a party in a way
that people can immediately understand.
You should develop a commercial that you are comfortable with.
Practice saying it so that it rolls off your tongue naturally.
When you have your basic commercial committed to memory, turning an ordinary conversation into a
Pure Romance conversation will be easy and natural.
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FINDING BUSINESS—WHO DO YOU KNOW LIST
PRE-HOMEWORK
If you didn’t have an opportunity to fill out the Who Do You Know List prior to attending PRU LIVE, fill in
the blanks below to get you started! Make sure to write down the names and phone numbers of
everyone you know—family, friends, neighbors, co-workers, acquaintances. When creating your list,
don’t rule people out by prejudging if they will be interested in Pure Romance. This exercise is meant
to help you identify all the people you know. Use the following exercises to help jog your memory!
Friends:
1. _________________________________________________________________________________________
2. _________________________________________________________________________________________
3. _________________________________________________________________________________________
4. _________________________________________________________________________________________
5. _________________________________________________________________________________________
Neighbors:
1. _________________________________________________________________________________________
2. _________________________________________________________________________________________
3. _________________________________________________________________________________________
4. _________________________________________________________________________________________
5. _________________________________________________________________________________________
Co-Workers
1. _________________________________________________________________________________________
2. _________________________________________________________________________________________
3. _________________________________________________________________________________________
4. _________________________________________________________________________________________
5. _________________________________________________________________________________________
Answer 10 Questions and Get 10 Parties
1. Who is your best friend? ___________________________________________________________________
2. Who is the friend that searches for a sale? ____________________________________________________
3. What is the name of a friend who dresses with extra sex appeal or flair? __________________________
4. Who is a friend who calls you to attend one demonstration or another? __________________________
5. Who is the funniest friend you have? ________________________________________________________
6. Who could really use a girls’ night out? ______________________________________________________
7. Who has some extra time on her hands? _____________________________________________________
8. Who is your most popular friend? ___________________________________________________________
9. Who has kids who are in a lot of expensive activities? _________________________________________
10. Which friend is a full-time homemaker? _____________________________________________________
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FINDING BUSINESS—ASKING FOR THE PARTY
ACTIVITY
Are you asking for the party at every opportunity? In a team of three, use the worksheet below to
roleplay asking for the party in a variety of situations. One person will be the Consultant, another will
be the potential Hostess, and the third will moderate the conversation. Each person should rotate
for each scenario.
Making a Call:
Hello, may I speak with______? Hi, this is __________ with Pure Romance. Have I reached you at a good
time? Great! I am excited to share some awesome news with you. I am currently booking parties for my
Pure Romance business! Are you familiar with Pure Romance? Pure Romance parties are a great way to
have a fun girls’ night in where I present our incredible line of romance enhancement products to the
ladies that attend—and spoil my Hostess rotten!
I called to invite YOU to be one of my Hostesses! The average Pure Romance hostess receives $75$100 in FREE product! Have your own special? Insert it here! Can you believe that? All that, just for
getting some girlfriends together to have a fantastic time!
When would you like to book your party and start earning some FREE product?
At a Party:
Hello, ________. Did you have a nice time this evening? Have you ever thought about hosting your own
Pure Romance party? I have recently been thinking of ways to GIVE MORE to my Hostesses! Without
Hostesses and all of my wonderful customers I would not have a business! I have decided that in the
month of ________ I will be offering ________. You’ve seen how much fun a Pure Romance party can
be—how much MORE fun would you have if you knew you were going to walk away with free product
at the end of the night?
I have set a personal goal to schedule 6 parties in the next 30 days. Would you like to be one of the first
Hostesses to take advantage of this wonderful opportunity and receive extra FREE product?
Using the Customer Connection Card:
Hi _______. Thank you so much for taking the time to fill out the Customer Connection Card during the
party. Your feedback helps me create the best experience for you! Just to refresh what we went over
during the party, the number scale means:
1-3: Not very interested
4-6: Interested, but would like some more information
7-9: Interested, when can we schedule a party or an opportunity meeting?
10: Sign me up (for a party or as a new Consultant)!
Now that we have had a chance to review your order, let’s take a minute to review your Customer
Connection Card. You have indicated a “6” as your level of interest in booking a party. Are there
additional questions I can answer for you? I’d be happy to review my available party dates and send
you home with a Hostess Packet.
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I’d like to get at least a tentative date on the calendar for you, so let’s take a minute and fill out the
inside page of the Customer Connection Card with:
–Your Party is Set for
–Your Party Planning Call
–As a Hostess, You’ll Receive
You can utilize the back page of the Customer Connection Card to fill out your wish list, and we can
start working to help you earn some of these great products together!
I also see that you have indicated a three for your interest in learning more about the opportunity.
What can I do to turn that three into a 10?
Whether you decide to be a customer, Hostess or even join my team, I like to keep in touch with all of
my customers. Would you be interested in joining my mailing list?
Notes:
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FINDING BUSINESS
OTHER WAYS TO ASK!
Your face-to-face connections and phone calls are the most effective ways to find business, but in this
technologically savvy world we have some great suggestions for following up! Check out the below
sample scripts for emails, text messaging, and social media.
EMAIL SCRIPTS
Book a Party
Dear (Contact’s Name),
Hello! I was just going over my upcoming party schedule and thinking of how much fun I have as a
Pure Romance Consultant—and it made me think of you! I would love to party with your and your
friends—I just know it would be a blast, and a Pure Romance party is the perfect excuse to get the girls
together for a night of fun!
As my Hostess, you will receive a FREE gift and the opportunity to earn over $100 toward the items of
your choice, just for hosting a party! My calendar is filling quickly, so contact me today to reserve your
party date!
Sincerely,
(email signature)
New Product Announcement
Dear (Contact’s Name)
The Pure Romance line just got a makeover, and I am so excited to share it with you! There are new
scents and flavors as well as brand new bedroom accessories! Now would be the perfect time for you
to host your own party and be one of the first to see the new product line.
As my Hostess, you will receive a FREE gift and the opportunity to earn over $100 toward the items of
your choice, just for hosting a party! Contact me today to reserve your party date so that you are the
first to see what’s new!
I look forward to hearing from you!
Sincerely,
(email signature)
Party Booking Thank You
Dear (Hostess’ Name),
Thank you for booking a Pure Romance party! It was a pleasure speaking with you today.
We have scheduled your party on: (date) at (time).
As a Hostess, you will receive a portion of the party sales to use towards your purchase, and you will
receive a gift just for hosting the party!
You will receive a Hostess Packet in the mail, which includes invitations, catalogs, and tips for planning
a successful party.
So you can get started right away, I am attaching a document that will help you create and organize
your Guest List. This document will be included in the Hostess Packet as well.
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If you need further assistance, please don’t hesitate to email me or call me at (Insert Phone number).
I’m here to help make it easy and fun to hold a party! Thank you again for choosing Pure Romance by
(Consultant Name)!
Sincerely,
(email signature)
Your Email Signature
Your email signature is a communication method that is often overlooked, but it should be updated
to reflect new product launches, product makeovers, or updated logos. Email signatures should be
professional and “clean” and not have a lot of added information or distracting colors and graphics.
The following is an example of what your email signature should look like:
Mary Smith
Pure Romance Consultant
555.555.5555 | [email protected]
Shop Online Now! www.marysmith.pureromance.com
Check out the NEW look and packaging of your favorite Pure Romance products!
TEXT MESSAGING SCRIPTS
Text messaging shouldn’t be your only form of contact, as it doesn’t give you much space for writing.
However, it can be an excellent medium to use for quick updates or news you want to share!
Text messages should be short, concise and to the point—and they should make a specific offer that
motivates your customer to act! Here are some examples of text messaging you can use to connect
with your customers and promote your business:
1. Be one of the first five to text me back an available party date and get a FREE gift from me!
2. Book a party with me in the next hour and get an additional $100 added to your party total!
3. Text me your favorite Pure Romance product and learn how to get it for free!
4. Pure Romance just launched over 20 new products! Be the first to see them—book a party with me today!
5. Just had a party date open up—Friday the 10th! If you want it, text me back and I’ll throw in one item
at my discount!
6. I’m in a booking blitz contest! Help me win by texting back to book a party. Wednesday bookings =
double Hostess credits!
SOCIAL NETWORKING SCRIPTS
Facebook, Twitter, and LinkedIn are great resources for business owners. By creating specific
messaging, you can target a large base of people in order to promote your latest Hostess incentives,
booking specials, product promotions, or new product launches!
You don’t need a lot of detail, just enough to intrigue your readers. The announcement should make
readers take action to contact you for more information on booking a party, the business opportunity,
or purchasing products. What follows are some great messages you can post on your social networking
sites that can help you boost bookings, increase sales and find new Consultants:
1. I was in desperate need of a change when I stumbled across an amazing opportunity at a
Pure Romance party! Pure Romance has allowed me to spend time with my family, pursue my interests,
and experience financial freedom. Since then, I’ve been able to set and reach tremendous goals as well
as travel the world with Pure Romance! What is holding you back? Go to my website (insert link) or call/
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text me to start your business today!
2. Looking for a change in 2012? It’s your time! I have opportunities for women who want to be
empowered, educated, and entertained! Call me to find out how you can own your own business!
Life your life by design … not by default! Become a Pure Romance Consultant! To learn more, call or
email me!
3. It’s not too late to ring in 2012 with your own Pure Romance party! Don’t drop the ball—give me a call!
4. Need a night out with the girls? Call me to book your party today!
5. I’m looking for motivated and fun women to join my team! Interested? Call me today!
6. Heat up your chilly nights! Call me today to book a Pure Romance party!
7. Want to get 50% OFF your favorite Pure Romance products? Book a party with me to learn how!
8. Live the life you deserve! Become a Pure Romance Consultant!
9. Earn free Pure Romance products just for hosting a party! Call me today!
10. Want a $100 shopping spree? Call me today to learn more!
11. Want a job where you get paid to party? I can tell you more!
12. What would you do with an extra $500 a month? Call me to learn more!
13. Live the life you deserve! Looking for a new career, or a way you can make extra money? Join my
team! Contact me today to learn more.
14. Open (insert month) party dates! Thursday, (insert date), Friday, (insert date), and Sunday, (insert
date). Girls’ night in party anyone?
15. Are you ready to party? Ladies, get an additional $50 in product the month of (insert month) when
you book a party with me! This is one party you will never forget! Book a Wednesday party and receive
a $35 gift FREE! Visit my website (insert link), send me a message or give me a call!
16. Want to earn FREE Pure Romance products? Book a party today and earn $10 off your order.
17. For the month of (insert month), book a party and get ____% off! Contact me today to host a party!
18. For those of you who have had a Pure Romance party with me, what was your favorite part about it?
19. For all my past customers who have attended a Pure Romance party, tell me what your favorite thing
about the party was! The first person who answers gets 15% off your next order!
Internet Marketing Etiquette
Marketing on the Internet is a wonderful way to reach a large population of potential customers, but
there are a few things you should keep in mind!
Remember to keep it appropriate! People have different comfort levels when it comes to sexually
related content and how it is shared on their personal pages.
Assume that everyone can see your posts, so keep them PG-13! You are posting to a public site, so
always remember that this information can be accessible to just about anyone.
Do not post information about customers or photos without permission. Make sure you get approval
for everything!
Know your audience! Make sure the messaging is appropriate for the group you are targeting!
Consider posting “teasers” that require people to message you for additional information about
products or other sexual health related information!
Watch your posting frequency! Make sure that it is balanced between business, personal and current
events. Don’t bombard your customers and friends with information. It should be relevant, timely and fun!
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SOCIAL NETWORKING
FACEBOOK GROUPS AND FAN PAGES
Making connections on Facebook should not be limited to just your friends. Through both Facebook
Pages and Facebook Groups, you can stay more connected with everything that matters in your life—
including your personal Pure Romance business. To forge these ties on Facebook, it’s important to
understand the difference between Facebook Pages and Facebook Groups.
Facebook Pages
Like a friend’s profile, Facebook Pages enable public figures, businesses, organizations, or other
entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages
are visible to everyone on the Internet by default. You, and every person on Facebook, can connect
with these Pages by becoming a fan and then receive their updates in your News Feed where you can
interact with them.
Creating a Facebook Page for your Pure Romance business is a great way to separate business from
pleasure, keeping your posts appropriate to your customers. You can promote your business, Hostess
incentives, and product specials all from your business page. Customers can “like” your page to stay
updated on what you have to offer. You can even ask them to join during the party!
Facebook Groups
While Pages were designed to be the official profiles for entities, such as celebrities, brands or
businesses, Facebook Groups are the place for small group communication and for people to share
their common interests and express their opinion. Groups allow people to come together around a
common cause, issue, or activity to organize, express objectives, discuss issues, post photos, and share
related content. They are perfect for your VIP Customers, Potential Consultants, or even your Team Members!
When you create a group, you can decide whether to make it publicly available for anyone to join,
require administrator approval for members to join or keep it private and by invitation only. As with
Pages, new posts by a Group are included in the news feeds of its members, and members can interact
and share with other members of the Group. Together, Pages and Groups bring even more ways for
you to stay connected using Facebook.
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SETTING PARTY EXPECTATIONS
One of the key aspects of making any party a success is setting expectations for each party.
Determining your party goals up front will give you something concrete to work toward as you are
building your business—one party at a time. Each party will act as a step on the ladder of your
business’ success. Determining what you want to accomplish at every party will help you reach your
goals and achieve your Why.
Your goals for a successful party should be specific and measurable, giving you something to work
toward at every party! You may be wondering where to start… not to worry! We’ve given you
guidelines that have helped Consultants at all levels of the business to have the kind of success they
deserve at every party!
Retail Sales Goal: $600 or More Party Average
Do you know how much you need to sell at each party in order to meet your financial goals? Going into
the party planning process with concrete goals in mind will increase your chances of meeting them! You
should be working to have a consistent party average of close to $600 per party. As a new Consultant,
you might find your average is slightly lower—and that is OK! Work to build your average to a standard
$600 per party. Experienced Consultants may find that their party average is closer to $800.
Either way, what would happen if you set a goal of $1,000 per party? Chances are, you will increase your
party average to above your normal $600 per party just by setting your sights a bit higher! Take control
of your party average—all you need is to harness the power of setting expectations for both you and
your Hostess!
Attendance Goal: 10-15 Women at Every Party
The number of women you have at each party plays a huge role in increasing the Retail average of
your parties. Encouraging your Hostess to over-invite is a great way to ensure you have at least 10
guests present at every party. Remember, over-inviting protects you in the event that some of her
guests don’t show up. It’s a good idea to invite up to 30% more guests than the Hostess hopes to
have in attendance to account for any guests that may cancel. However, what if you simply told your
Hostess, “Most of my Hostesses have at least 10 guests at every party.” Do you think she would work
to meet your expectations? Absolutely! That way, you can easily help her over-invite to ensure she has
at least 10 women at her party. A win-win for both of you!
Outside Orders Goals: Collect 5 Outside Orders
Collecting Outsider Orders should be a staple for you with every party. They’re a surefire way to
increase your party average. Set a goal to collect five Outside Orders with each party you hold. The
average order is about $50 per person! Can you imagine what you could you do with an extra $250
in Retail sales from every party? That’s the kind of impact Outside Orders can have on your business!
All you need to do is know what you are working toward and show your Hostesses how collecting
Outside Orders will benefit them! Later in this section, you will learn how you can make collecting
Outside Orders easy for every Hostess!
Party Booking Goal: Book 3 New Parties at Every Party
Booking new parties at your parties is what keeps momentum behind your business. However, setting
specific party booking goals will help you build on that momentum, propelling your business to new
heights! How many parties should you be booking at every party? The answer is simple—three! One
party to replace the party you are currently holding, one party to help you grow your business, and one
party to use as a Launch Party for a new team member. It really is that easy! Whatever your financial
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goals are for your Pure Romance business, working to book three parties at every party will set you up
for definite success.
Potential New Consultant Goal: Schedule 1 Follow-Up Call Per Party
Growing and expanding your team is what will drive you to achieve Ultimate Wealth with your Pure
Romance business. In the short term, it means an immediate Sponsor Bonus and a potential increase
in your Buying Discount! Sharing the opportunity with other women should be second nature at each
of your parties. You should make a point to ask everyone if they are interested in learning more about
Pure Romance and set at least one follow-up call per party. If you are regularly setting up time to talk to
women you’ve met at your parties, you will ensure that you’re consistently expanding your business!
Making it Work
Never underestimate the power of setting expectations for yourself, your business and even your
Hostesses. By coaching to these aspects with every single party you hold, the odds are that much
higher that you’ll hit your target! It’s important to remember that any goals you set for yourself, while
playing an important part in the success of your business, should be flexible and adaptable based on
the needs of each Hostess. What happens if your goals for the number of guests at the parties you hold
are 10-15 people and your Hostess only wants to invite 8 of her closest friends? Do you turn down her
party? Of course not! You can always adjust as needed. Having the initial goal gives you something
concrete to work toward for every party!
Each party is its own, individual experience—that’s an important part of what makes being a
Pure Romance Consultant so great! While setting goals to achieve your Why is important, the most
important goal you can set for your parties is to leave each Hostess happy with the experience she
had with you and passing the good word along to all her friends!
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HOSTESS COACHING
HOSTESS PACKET
Once a Hostess has set a definite booking date, you need to give her a Hostess Packet. Your
Hostess will count on you to provide tips and suggestions that will give you both a successful party.
When you’ve provided her with a Hostess Packet, you’ll also need to coach her on how to use the
materials you’ve included.
HOSTESS PACKET TIPS
To achieve a professional look, Pure Romance recommends using the approved and official Hostess
paperwork. You can download these materials on the Consultant Online Office to get you started!
You can include a variety of games to help increase attendance or party sales the night of the party.
Check out Consultant Online Office or your Pure Romance University LIVE workbook to see if there
is a game that is right for you!
Make sure to read through the entire Hostess Packet document, customizing the materials accordingly
by adding your contact information or details about your special offers. Each time you customize and
print a document, you should print and keep a master copy in a file for easy reference when printing
more copies.
By using labels or a self-inking stamp, you can add your name and contact information to all materials
you pass out. You can purchase a self-inking stamp or computer labels at most office supply stores.
We recommend printing all your Hostess Packet paperwork in color. Be sure to take advantage of
discounted printing services with your OfficeMax discount card!
Make sure that you always have three to five Hostess Packets ready to go at every party, that way you’ll
be able to start your Hostess Coaching process right there in the Shopping Room!
Hostess Packet Checklist:
–Two printed Pure Romance Business Cards (if you are new to Pure Romance, it is common to use the
blank Business Cards included in your Starter Kit for your first few parties)
–Downloadable Hostess Packet information from the Consultant Online Office. Don’t forget to
personalize!
–Two catalogs
–Five order forms and envelopes (for the privacy of Outside Order customers)
–Two sheets of invitation mailing labels
–Pure Romance invitations (at least 20)
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HOSTESS PARTY PREP FORM
Hostess Name:
Phone:
Best Time
to Call:
Email:
Preferred Method
of Communication:
Party Date
Goals for
the Party:
Party Theme
Retail Sales:
Parties:
Leads:
Hostess Call #1:
Hostess Call #2:
Hostess Call #3:
HOSTESS CALL CHECKLISTS
CALL #1
Call within three days of booking the party.
Confirm that the Hostess has her Hostess Packet in front of her.
Warmly introduce yourself and make sure its still a good time.
Answer any questions, and help build excitement for the party.
Work through the Hostess Party Prep Questions (page 2).
Help her create her guest list, encouraging her to invite twice as many guests, as about
half will show up.
Review your Hostess and booking incentives, and encourage Outside Orders
Ask her if she’d like to learn more about the business opportunity.
Set the date for the next call.
Thank her!
CALL #2
At least 7-10 days prior to the party, place your second call to the Hostess.
Answer any questions.
Ask her how many guests she’s expecting up to this point and if she needs more invitations.
Remind her of all the fun they are going to have and how excited she will be with her free products.
Set a date for the next phone call.
Thank her!
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CALL #3
The third phone call should be made 24-48 hours prior to the party.
Confirm directions to the party.
Tell her you’re looking forward to her party.
Let her know when you will be arriving.
Confirm the number of guests she is expecting and remind her that her guests can bring friends.
Encourage her to make phone calls to remind guests.
Remind the Hostess that men or children cannot be present at the party (even infants). Women over
18 years of age only.
Show excitement.
Thank her!
HOSTESS PARTY PREP FORM QUESTIONS
What was your main reason for booking a Pure Romance party?
This question helps you uncover her WHY (free product, fun night out, etc)
If it is free product, what is on her wish list? Give her suggestions for obtaining this, such as getting
outside orders from anybody over the age of 18, men included.
If it is for fun, what is her vision for a fun party?
Who will you be inviting to your party? Friends, family, work friends? Tell me a little bit about your
guests (age, relationship status, interests).
This question helps to give you some insight into who will be attending. You can tailor the party to
your guests to give them the party they want.
Do you have any time constraints for the party?
This may only apply to weekday parties or Hostesses with children, but it’s always nice to know.
Would you be interested in holding a theme party? If you have something in mind, I would be glad
to work with you or I’m happy to make some suggestions.
Theme parties can add a new level to a party that the Hostess may really want.
Fun facts about your Hostess!
This is a great place to take notes of anything you want to remember about your Hostess. You can
reference this information on future calls and at the party.
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HOSTESS COACHING CALLS AND SCRIPTS
HOSTESS COACHING TIPS
The more time you invest in your Hostess prior to her party, the more successful it will be. Refer to your
Hostess Party Prep Form to record the dates of each call as well as take notes so that you know exactly
what your Hostess wants out of her party. Be sure to contact her at least three times prior to the party to
make sure she has a full understanding of the event and her benefits as a Hostess.
CALL #1
Within three days of mailing out your Hostess Packet you should make your first phone call.
During this call confirm that the Hostess has received her Packet, answer any questions, and help build
excitement for the party.
Step 1: Warmly introduce yourself and ask if you have caught her at a good time.
Step 2: Ask her to take out the packet you have mailed her so that you can review the materials and
answer any questions.
Step 3: Work through the Hostess Party Prep Form.
Step 4: Help her create her guest list, encouraging her to invite twice as many guests, as she can
generally expect about half to show up.
Step 5: Review the Hostess and booking incentives, and encourage Outside Orders from those who
can’t attend the party.
Step 6: Ask her if she’d like to learn more about the business opportunities available.
Step 7: Set a date for the next phone call.
Step 8: Thank her!
CALL #1 SCRIPT:
Hello! May I please speak to [Hostess’ Name]? This is [Your Name] with Pure Romance. Is this a good
time? Great! First off, I’m so excited about your upcoming party! It’s going to be a great night! I also
wanted to make sure you received your Hostess packet in the mail. Great! Let’s take a couple minutes
to go through everything in the packet.
Do you have any questions?
Answer each question before you proceed.
I have just a couple questions for you, so I know exactly what you want from this party.
Utilize the Hostess Party Prep Form and go through each question.
Just as a reminder, as the Hostess you will receive 10% of the total party sales in FREE PRODUCT!
(You can also talk about any booking specials or Hostess incentives here as well). So, the more people
at your party, the more product you can earn! How are you coming on your guest list? One tip that I
give to all of my Hostesses is to over-invite! Not everyone will be able to attend, but to ensure that
you get at least 10 guests, go ahead and invite 20 people. You can also collect Outside Orders as well.
These are orders placed by anyone that can’t attend your party. You can provide them with a catalog,
order form, and envelope found in your Hostess packet and collect their order. Let them know that
their order will be confidential, just as if they were at the party. Any Outside Orders you collect before
your party will count towards the overall party total!
How would you like to invite your guests to your party? There are a couple options and I’m happy
to help in any way I can! If you want to use the invites in your Hostess Packet—all you need to do is
fill them out, and I’d be happy to mail them out for you! Many of my Hostesses like to use electronic
invites. If you use that method, what I would like to do is get your guest list and follow up with a mailed
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invitation. You know how people like to get fun stuff in the mail, and I find that it can really help your
party attendance.
All right, so we will get working on the invitations and then you can start collecting any Outside Orders
from people who can’t make it. I think we have a good start to planning a fantastic party! One more
thing that I always ask my Hostess if they would be interested in learning more about the Pure Romance
business opportunity. I think you would make a great Consultant and I’d be happy to provide you with
some more information.
I will follow up with you in a couple days. Is the phone the best way to reach you or do you prefer
email? Phone, OK. How does Thursday or Friday work for you? What time works best for you; morning,
afternoon, or evening? Ok, how about Thursday at 3 pm? Great! I will talk to you then. Have a great day!
CALL #2
At least 7-10 days prior to the party, place your second call to the Hostess. During this call you should
find out how many guests she’s expecting, answer any questions, and express your enthusiasm and
excitement for her party.
Step 1: Ask her how things are going and if she has any questions you could answer.
Step 2: Ask her how many guests she’s expecting up to this point and if she needs more invitations.
Step 3: Remind her of all the fun they are going to have and how excited she will be with her free
products.
Step 4: Set a date for the next phone call.
Step 5: Thank her!
CALL #2 SCRIPT:
Hello! May I please speak to [Hostess’ Name]? This is [Your Name] with Pure Romance. How are you?
Is this a good time? Great!
Your party is getting closer, so I just wanted to check in! Still excited?! Great! I am too!
So, just a couple things … invitations have gone out. Do you know how many guests you are
expecting? That sounds great! Sounds like we have room for a couple more. Would you like any more
invitations?
Since there are a couple people that can’t make it to the party, I was thinking that if you can get at
least two Outside Orders from them or anyone else, I will give you an additional discount on one item
(or one of your Wish List items)!
Do you have any questions I can answer for you? If yes, answer her questions before you proceed.
Well, I’m really looking forward to your party. I will give you a call a day or two before your party to go
over any last-minute details or questions. Are you available on Friday between 2 and 4 p.m. to chat?
Great! I will talk to you then! Have a great day!
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CALL #3
The third phone call should be made 24-48 hours prior to the party.
At this time, you should get directions to the party and confirm the number of guests she’s expecting.
Step 1: Tell her you’re looking forward to her party.
Step 2: Ask her for specific directions to her home and let her know when you will be arriving.
Step 3: Confirm the number of guests she is expecting and remind her that her guests can bring
friends. Encourage her to make phone calls to remind guests.
Step 4: Remind the Hostess that men or children cannot be present at the party (even infants). Women
over 18 years of age only.
Step 5: Show excitement.
Step 6: Thank her!
CALL #3 SCRIPT:
Hello! May I please speak to [Hostess’ Name]? This is [Your Name] with Pure Romance. How are you?
Is this a good time? Great!
Are you getting excited for your party tomorrow? Fantastic! I have the directions to your house
printed out. They look pretty easy. Any specifics I should know about finding your house? Is this the
best number to reach you in case I become directionally challenged on the way there? Great!
Do you have a final count on guests? That sounds great! If any of your guests would like to bring a
friend, that is fine! If you have time, I would encourage you to call your guests to remind them of the
party.
One more reminder for you: Everyone in attendance must be a woman, over the age of 18. So, no men
or children will be allowed. Any questions for me?
I’m really excited for tomorrow! You’ve done a great job planning your party, and your guests are going
to have a great time! See you tomorrow!
SPOILING YOUR HOSTESS WHILE ON A BUDGET
It’s all in how you present your incentive! Make whatever you give LOOK beautiful, and that will go a
long way. You can even shop a clearance rack the day after Valentine’s Day for pink and black gift wrap
that you can use all year.
Save by using product earned from daily specials and the Free Product program. Take advantage of
corporate sales and get items for free as Hostess gifts.
Give your Hostess extra discounts that don’t exceed your Buying Discount! For instance, when she has
a $500 show, give her an item at your discount, and when she reaches a $700 show, give her another
item at your discount. These items cost you nothing, boost your Retail sales, and give her a great experience!
Use her party sales as a basis for how much she earns! If her party is over $1,000, you can double her
Hostess credit. It’s a great plus for her without being a huge hit to your profit.
Use a Booking Box as an incentive for your Hostess. Place items in a nicely displayed box (free product,
product earned from daily specials or items you’ve purchased in cases or on sale). Allow your Hostess
to pick a gift of her choice in front of the rest of the party guests. You will find this this builds excitement
and suspense. Mention the Booking Box during your opening speech as you thank your Hostess for the
party. During your Closing Speech, present her with the box to choose her free gift. This will keep your
expenses down, and your Hostess will love that they get to choose!
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WHAT TO GIVE YOUR HOSTESS
It’s OK to give a standard gift to each Hostess or to give her the option to pick from a variety of items.
Choose what works best for you. We don’t recommend using an item for a gift that is worth more than
$25 Retail. Utilize items that come in six-packs, items on sale, or even items you’ve earned through Free
Product for Hostess gifts. That way, you can give away some higher-end products without breaking the
bank! Some great gift ideas are:
–Basic Instinct
–Bosom Buddy
–Coochy
–Hot Heart Massager
–Kiss and Tell
–Silver Bullet
Notes:
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LIVE PARTY OBSERVATIONS WORKSHEET
ACTIVITY
Shadowing a party is one of the best ways to learn how to develop your party experience! Today, you
will be given the opportunity to shadow a party during the training. However, you are still encouraged
to shadow other Consultants, your sponsor, and your upline! As you observe the live party portion of
PRU LIVE, make notes on the following.
1. How did the Consultant interact with the Hostess?
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2. How did she set up her demo table?
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3. Where and how did she greet the guests?
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4. How did she open her party?
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5. What did she do or say to put the guests at ease?
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6. What tips did you learn about showing the products?
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7. Did the Consultant plant any booking and/or recruiting seeds? When in her presentation and how
did she do it?
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8. How did she close the party?
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11. Did the Consultant do or say anything to increase sales?
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PRE-PARTY CHECKLIST
By being organized and making sure you have all tools you need, you’ll be sure to make your party a success!
Things to remember to take to the party:
____ Pure Romance business cards to hand out to the guests
____ Pure Romance Planner to check open party dates
____ Sales sheets for products, in case customers have questions about the products
____ Hostess’s phone number and directions to her home
____ Products (all of your demos and products available for purchase)
____ Prizes (any of your giveaways and gifts)
____ Envelope or folder to store completed order forms
____ Money bag ($50 in small bills and coins for change)
____ Calculator to tally up orders
____ List of backordered products, so you can let customers know their availability
____ At least 5 Hostess Packets for anyone interested in booking a party
____ At least 5 Opportunity Packets for anyone interested in becoming a Consultant
____ Pure Romance catalogs—your most important tool for selling!
____ Pure Romance order forms
____ Pens (don’t expect the Hostess to provide these)
____ Pure Romance tablecloth to make your demo table look professional
____ Extra batteries for demo toys
____ Paper towels or napkins for wiping excess product off guests’ hands
____ Pure Romance plastic/gift bags to keep all orders confidential
Note: Be sure to always check the Pure Romance corporate website for current backordered products
before going to your party. If you know that a product is backordered and you do not have it currently
in your stock, do not demo this product.
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CREATING YOUR STORY
INTERVIEW QUESTIONS
Pick a partner and interview each other using the questions below. Take notes during the interview.
Make sure to help her get the best answers possible, don’t settle for just “yes” or “no.” Share your
notes so she can begin to formulate her opening speech. If there is time, read your speech to your
partner once completed.
What made you decide to join Pure Romance?
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What do you hope to gain by starting your own business?
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When you achieve success, how will your life be different?
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How will you feel when you achieve your vision, and how will it affect you and your family?
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In whose life will you make a difference while you work your business?
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PUTTING IT TOGETHER
Take your answers from the interview questions and combine them to create your story.
My Story
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CONNECTION IS KEY
Staying connected with your customers throughout the party is an important part of every party
experience. Below are a few tips to make that connection even easier!
Building Rapport
You can build rapport as you wait for the guests to arrive by listening to the women talk. Ask
questions that encourage them to talk about themselves, such as: “What are your plans for the
upcoming holiday? “ “Tell me about your family?” “What kind of work do you do?” “What’s your
favorite part about your job?”
Share your story at every party and play an icebreaker game.
During the Hostess Coaching process, use the Hostess Party Prep form to take notes about your
Hostess. Then you can refer back to them in future conversations. If she talks about her family, a pet,
or a hobby or activity, be sure to mention it the next time you talk to her.
The more you can find out during the Hostess Coaching process, the better. Ask who she is inviting
(friends, co-workers, family, etc.) and take note of any stories she shares about them. Then, while
setting up, you can listen to the conversations going on and bring up anything the Hostess might have
mentioned that makes sense in the conversation.
Listen to the party guests as much as possible. If you are talking about something, it should be about
them!
Remembering Names
Put a sticky note on the front of your personal catalog to use as a guide during your demonstration.
Write the guests’ names on the sticky note in the order that they are sitting when they introduce
themselves. Then, during your demonstration you can easily refer to each guest by name.
Arrive early and introduce yourself to as many guests as possible. Repeat each name right away when
they say it by saying something like “Katie, I’m glad you could come out tonight! Is this your first Pure
Romance party?” When the guests say their names during the party, find a way to address them during
the demonstration. By the time you get to the Shopping Room, you will have a better handle on most,
if not all, of the names.
Play an icebreaker game that asks your guests to introduce themselves in a way that helps you
remember their names. Ask them to provide a fun or sexy adjective that will describe themselves,
such as Erotic Emily or Sensual Susan and as they finish sharing, repeat their name by saying, “Thank
you, Erotic Emily, for sharing!”
Have your guests wear nametags. They can even be fun, laminated nametags you can use again and
again by having guests write on them with a dry-erase marker.
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CREATING YOUR OPENING SPEECH
WHAT TO COVER
When preparing your opening speech, make sure you cover the below points each time! Even if you
have repeat party guests, this information is important to cover at each and every party.
The Formula:
Introduction, Welcome and Thanking the Hostess
Your Story
What to Expect from the Party
Review Party Process
Handout of Materials
Shopping Room
Products and Backorders
Forms of Payment
CREATING YOUR OPENING SPEECH
SAMPLE SCRIPT
After attending my first party, I was hooked! What impressed me most was [insert why you joined
Pure Romance] I am well on my way to feeling truly successful, which will be when [insert what point
you will feel successful and how your life will be different].
As we go through the demonstration, if you think what I’m doing looks fun and you’d like to know
how much money I make, see me in the Shopping Room and I will provide some information about
the business opportunity to take home with you tonight. If you are looking to make extra cash, have
fun, and have control over your schedule, Pure Romance might be a perfect fit for you.
I would like to thank [insert Hostess name] for inviting us into her home. Can I see a quick show of
hands of how many of you have been to a Pure Romance party before?
For having the party today, [insert Hostess name] will be receiving a percentage of the total sales of the
party in free product of her choice—anything she would like! So when you come into that Shopping
Room, order well! If you are interested in hosting a Pure Romance party of your own, let me know and
we can set up a date that’s convenient for you.
Here is the fun part—tonight you will get to taste our kissable products and smell our scented products.
Let’s make your left hand your “licker” and your right hand your “sniffer.” Remember, it’s OK to sniff
your “licker,” but you don’t want to lick your “sniffer”!
Our party is divided into two segments. The first part of the party consists of our massage and bath
products, lubricants, enhancement creams, games, books, and some novelties. The second portion of
the party is dedicated to the bedroom accessories.
For your privacy, I will be setting up a separate ordering area that is [describe the area that the
Hostess designated]. This will allow you to come in one at a time and select the items that you would
like to take home, as well as ask any questions you may have.
You can pay by cash, check (made payable to me) or major credit card, and we will take care of that in
the personal Shopping Room.
I have catalogs and order forms for each of you, so let’s open them up. Please know that your catalogs
are yours to take home. I encourage you to circle and star anything in the book that you want to take
home with you.
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On the Order Form, I just need you to fill out your name, address, and telephone number on the top of
the form. Much of what you order tonight is going home with you. However, if there happens to be an
item I don’t seem to have, the product will be sent directly to you in about seven to 10 business days.
Your Hostess will never know what it is that you ordered, and it will arrive in very discreet packaging.
Take a minute to fill out the Order Form and that’s all the paperwork you’re going to have to do this
evening. OK, let’s get started!
EFFECTIVE PARTY GAMES
Playing games with purpose can help you effectively read your crowd or build your business. Below are
some examples of effective party games you can integrate into your party demonstration.
THE CELEBRITY GAME (Icebreaker)
The CELEBRITY GAME is a fun and easy icebreaker game that will help get your audience warmed up
and get ready to experience a fun night! You can play this game before or after your Opening Speech.
MATERIALS NEEDED:
Paper
Pen
DIRECTIONS:
Make sure everyone has a piece of paper and a pen. If they already have their order forms and
catalogs, you can have them turn them over and write on the back. Tell them to number their page
from 1 to 6.
Number 1: Write down your name
Number 2: Write down how you know the Hostess (fact or fiction!)
Number 3: Write down the name of the first male celebrity that pops into your head.
Number 4: Write down a body part
Number 5: Write down another body part
Number 6: Write down your favorite phrase or saying
Now, use this script as a guide to get your guests to tell a story. Go around the room and do this little
story for everyone.
“Ladies, I just won a great trip to the Bahamas (or use the current Incentive Trip location for a plug)
and I want to take you and a guest with me! So now, I‘m going to go around the room and get your
name…let’s start with you! So, your name is ____#1________ and how do you know the hostess?
______#2________ So, who are you going to take as your guest for the Bahamas
getaway? ______#3__________. When you put your _____#4_______ on his ______#5________,
he says ____________#6_____________!”
THE LEI GAME (Party Booking Game)
The LEI GAME is a fun and easy way to help you get party bookings from your party!
MATERIALS NEEDED:
4 Hawaiian leis
4 small Pure Romance gifts or coupons, wrapped nicely
DIRECTIONS:
The LEI GAME should be introduced to your guests at the beginning of the party. You can start it after
your opening speech and before you start your party demonstration.
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Call up your Hostess and tell your guests that you have a great game that everyone can play! Put four
Hawaiian leis around your Hostess’ neck. Let the guests know that at any point during the night, if they
decide they want to host their own Pure Romance party that they can yell out, “I want to get lei’d!”
When they do this, the Hostess will take a Hawaiian Lei from around her neck and give it to the person
that just yelled out. Everyone that decides they “want to get lei’d” also gets a small Pure Romance gift
or coupon that can be used at their own party.
This is a great way to keep track of everyone that is interested in hosting her own party. While you
should be asking everyone who walks into your Shopping Room if they want to book a party, this game
helps point out exactly who is interested, since they will have a Hawaiian lei around their neck.
STEALING HEARTS (Business Opportunity Game)
MATERIALS NEEDED:
Deck of cards or Date Night cards numbered 1-13
3-4 small gifts, wrapped
If using a deck of cards, remove all of the heart cards and diamond cards from the deck and put them
in two separate piles.
To begin playing the game, tell everyone: “What better way to a woman’s heart than with diamonds?”
Explain that for every question they ask about your business, they will receive a heart card. They can
keep asking questions until all 13 cards are given away.
The more questions they ask, the more chances they have of winning a prize that you select for them.
Examples of questions they might ask:
1. How did you get started?
2. How long have you been with Pure Romance?
3. How much money are you able to make?
4. How do you book parties?
5. Do you attend meetings or trainings to help with your business?
If using a deck of cards, shuffle the diamond cards and pick out a card. Flip over the first card, the
individual that has the heart card that matches the diamond card you have just drawn gets to choose
a gift from one of three you offered. If using the Date Night game, simply go in numerical order.
The woman who goes next gets to either choose a gift from the remaining two, or “steal” the gift from
the gal who took the first gift. The third woman gets to chose either the remaining gift or steal one of
the gifts that have already been chosen.
With each card drawn, the stealing continues until the last card is drawn. Whoever has the gifts at
the end gets to keep the gifts! This is a wonderfully fun way to break the ice, get women laughing
and enjoying themselves, and plant business opportunity seeds!
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SELLING TO THE CATEGORY
Fill in the Blanks
What motivates your customers to purchase products? The same thing that motivates you as a consumer—
the experience of _________________ or the avoidance of ________ the product will create.
DEMO ACTIVITY HOMEWORK
Use the worksheet below to improve your party demonstration by learning to sell to her experience.
Make sure to include the pleasure versus pain! You can use the sales sheets or online videos to help
you create your category demonstrations.
BATH:
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MASSAGE:
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BEAUTY:
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FOREPLAY:
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LUBRICANTS:
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ENHANCMENT CREAMS:
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
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PERFORMANCE ENHANCERS:
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
CLITORAL VIBRATORS:
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VAGINAL VIBRATORS:
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G-SPOT VIBRATORS:
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DUAL-ACTION VIBRATORS:
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PLATINUM COLLECTION:
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DIAMOND COLLECTION:
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C-RINGS AND SLEEVES:
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MALE ENHANCERS:
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ANAL PLAY:
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THE CLASSICS:
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FANTASY PLAY:
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VAGINAL HEALTH:
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___________________________________________________________________________________________
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SELLING TO THE EXPERIENCE AND DISCOUNTING
Selling to the experience and discounting are meant to help build your business, not break the bank.
What were some examples of each from today’s training?
Pairing Products Together:
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Increasing Their Purchases:
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Discounting:
___________________________________________________________________________________________
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___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
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DISCOUNTING
As a new Consultant, you don’t have to offer discounts right out of the gate. If you do decide to
discount, it shouldn’t break the bank. Creating simple and effective discounts can help you boost sales
and make a great profit, but isn’t a necessity of running a successful business! Discounting can be used
on two very common types of customers that you will encounter during parties.
Customer #1: She says she doesn’t have a lot of money to spend.
For this customer, if you pair another product that works well with her selection and then offer a small
discount, she will be more inclined to purchase that extra item. Don’t forget, you can always offer her
the opportunity of hosting her own Pure Romance party for the ultimate discount.
Customer #2: She has about $75 worth of product on her Order Form.
If she is willing to spend $75, you can probably get her up to $100. Offer her a discount of one item at
35% off that may motivate her to purchase one more product and hit $100. The higher your average
per-customer sales, the higher your overall Retail sales will be.
When you create your discounts, remember these key points:
–Keep it simple
–Utilize six-packs or cases
–Pick no more than one to two discounts, if any, to promote during your parties
Here are some great examples of discounts you can offer:
1. Coochy & Body Dew for $28
Discount of $5 (only costs you $2.75 at a 45% buying discount or $3.25 at 35% discount)
2. Buy an Everyday Lubricant and get Whipped 50% off
Utilize Whipped because it comes in a six-pack.
Use 50% or your own buying discount.
3. Hot Heart Massager & Serenity for $49
Discount of $5 (only costs you $2.75 at a 45% buying discount or $3.25 at 35% discount)
4. Two Hot Heart Massagers for $25
Discount of $5 (only costs you $2.75 at a 45% buying discount or $3.25 at 35% discount)
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YOUR CLOSING SPEECH
WHAT TO COVER
Your Closing Speech may vary as you get more and more comfortable with your party demonstration.
Regardless of the party, make sure you are always covering the below details in your Closing Speech!
1. Thanking Your Hostess
2. Filling Out and Collecting the Customer Connection Cards
3. Reviewing Business Details
4. Private Shopping Room and Location
5. Reminder to Come One-on-One
6. Payment Methods Accepted
7. Shipping and Backorder Policy
8. Answering Questions in the Private Shopping Room
9. Hosting a Party
10. The Opportunity
11. Product or Sexual Health Related Questions
12. Thanking Guests
Notes:
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CUSTOMER CONNECTION CARD
Use the Customer Connection Card to collect your customers’ information, gauge their interest in
hosting a party, teach them more about the opportunity, or simply to follow up! Your Customer
Connection Cards can then become a great tool in making your Big MACs (Morning After Calls).
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YOUR CLOSING SPEECH
SAMPLE SCRIPT
This script can help you create an effective closing speech. Make sure to cover the business details,
such as explaining the shipping and handling fees that each customer is asked to pay with their order,
as well as collecting their Customer Connection Cards.
EXAMPLE CLOSING SPEECH
First, I want to thank our Hostess, ________________. Thank you so much for inviting me into your
home for such a great night with your girlfriends!
I’ll be collecting the Customer Connection Cards now, so fill yours out if you haven’t already.
These cards help me understand what questions you might have so I can better serve you in the
Shopping Room.
Remember, if you pay today, you play today! On your order form, you will see a $6 shipping and
handling fee that I pay UPS to have the product ready for you tonight. You will pay the same charge
for shipping and handling no matter what you purchase tonight. The sales tax is _______. I accept
cash, check, Visa, and Discover. If you are paying by check, please make it out to me—my name is
on the back of your Customer Connection Card and on my business card.
When you come into the private Shopping Room, please come one at a time. This ensures that you
have a safe and confidential place to order and ask questions
Thank you!
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THE PRIVATE SHOPPING ROOM
Make sure to bring all of your items into the private Shopping Room, for easier reference. This includes
all of your product demos, ordering supplies and items from your pre-party checklist.
BUILDING RAPPORT IN THE SHOPPING ROOM
Create a space in the Shopping Room that makes it easy for you to pay attention to how your customer
is sitting. Set up the space so it is easy for you to maintain eye contact.
Set up your inventory behind or beside you so that it isn’t in the way of you or your customer. You want
to be close enough that you can stay face-to-face.
Set up the space before you start your party and make sure to have two chairs in the Shopping Room,
even if you don’t always use them. You can even stand to greet your next customer, and wherever they
sit, you sit! Sometimes it will be on the chair; sometimes it is on the floor. Let them take the lead!
Matching and Mirroring: To effectively match your customer, pay close attention to how they are sitting
and try to adjust the way you are sitting so that you are matching the way they are sitting. To effectively
mirror your customer, adjust your positioning so that it is like your customer is looking into a mirror as
they are speaking with you. Making these adjustments smoothly and carefully will help you develop
rapport with your customer more effectively.
Once your guest is settled, make sure to adjust your posture and positioning so you are in rapport with
her. Ask a few yes/no questions to get the conversation going, such as “Did you have fun tonight,”
“Did you find items you are excited to take home tonight,” etc.
Practice, practice, practice! The more you practice matching and mirroring, the more of a habit the
techniques will become. Before you know it, you will find yourself making natural adjustments to match
their gestures and positing.
INVENTORY VS. NO INVENTORY
New Consultants who have experience with other in-home party companies sometimes ask why
Pure Romance recommends carrying inventory. While you don’t have to carry inventory to start off
on the right track, most Consultants find over time that carrying inventory makes them more
successful. There are a few reasons for this:
Women are impulse buyers. They’re much more likely to purchase something they can take home with
them that night.
Customers will appreciate being able to receive product from you with no wait. They’ll have a better
experience and be more likely to recommend you to their friends!
When you carry inventory, you won’t have as many backorders. This means you can control your ordering
to take advantage of special discounts and sales, and you’ll begin to save on shipping. Eventually, the $6
shipping and handling fee you collect from each guest will become extra money in your pocket!
You don’t have to spend all your money on inventory right away; just build it gradually. Whenever you
can, add extra product to your Consultant order. If you need four of something, get a six-pack if it’s
available—it’s clearly a hot seller for you, and you’ll receive an extra discount for buying in bulk.
Every Consultant is different, but we recommend carrying 2 to 2.5 parties’ worth of product, so you
have flexibility in ordering. This usually means about $2,000 in stock. The profit from just a few parties
can help you meet this goal!
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ORGANIZING YOUR INVENTORY
Use the following images as a guideline for a simple, yet organized way to prepare your inventory for
the Shopping Room. You can store your items in plastic bins or even tool cases, like shown below.
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THE PRIVATE SHOPPING ROOM
To ensure a successful Shopping Room experience, you need to be able to adjust the conversations to
meet each individual customer’s unique needs. Let’s practice!
SHOPPING ROOM SCENARIOS
HOMEWORK
Fill in the blanks below to help each customer get exactly the experience they are looking for at your
Pure Romance party.
Toy-Less Tammy
Tammy has come into your Shopping Room. You notice from her Customer Connection Card that she
mentions it is her first party and she might be interested in hosting her own party. She has filled out her
Order Form and has several of our top products selected, including Kiss & Tell, Coochy 4oz., Just Like Me
and Ex-T-Cee. What you notice is she doesn’t have a bedroom accessory selected on her Order Form.
Using the space below, write out what you will say to Toy-Less Tammy. Provide suggestions on how
to experience sell or create a discount based on the products she is purchasing. Also, list some
suggestions for offering her the opportunity to host her own party. How can you give her an incentive
that is tailored to her?
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Consultant Name and ID: ____________________________________________________________________
No Cleaner Cathy
Cathy is next in your Shopping Room. You remember Cathy from a previous party and notice she
mentions how much she loves Pure Romance on her Customer Connection Card, she even gave a “5”
to learning more about the opportunity. She has filled out her order form and has Pure Silk and Daddy
from the ‘Nati listed. What is she missing?
Using the space below, write out what you will say to No Cleaner Cathy. Provide suggestions on how
to experience sell or create a discount based on the products she is purchasing. Also, list some
suggestions for offering her the business opportunity. Use the Customer Connection Card to gauge
her interest and direct the conversation from there.
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________
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___________________________________________________________________________________________
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Consultant Name and ID: ____________________________________________________________________
On a Budget Bonnie
It’s Bonnie’s turn to visit you in the Shopping Room. You notice in Bonnie’s catalog she has lots of
products circled and her wish list on her Customer Connection Card is running off the page.
Bonnie makes a note that she had a great time and she loves Pure Romance, but she forgot to fill
out the rest of her Customer Connection Card. After looking at Bonnie’s Order Form, you notice
she has only marked the 8oz. Coochy.
Using the space below, write out what you will say to On a Budget Bonnie. Provide suggestions on
how to increase Bonnie’s order by experience selling or creating a discount based on the product she
is purchasing. Also, list some suggestions that will help you gauge her interest in hosting a party or
learning more about the opportunity.
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Consultant Name and ID: ____________________________________________________________________
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THE AFTER PARTY
The perfect after-party is all about the follow-up! There is one aspect of your Pure Romance business
that can make or break your reputation and that is how well you fill orders, handle payments and follow
up with your customers. As a Pure Romance Consultant, you are going to meet many people and
hopefully process many orders!
A misstep when fulfilling an order doesn’t just damage your relationship with your customer, it can
damage your business for weeks or months to come. Remember, the parties of today are going to
introduce you to the Hostesses of tomorrow. For this reason, it’s important that each and every guest
feels positive about her party experience.
BEFORE YOU LEAVE THE SHOPPING ROOM
Processing your customer’s credit cards can be done in three easy steps! Before you leave the
Shopping Room:
1. VERIFY (Make sure their billing address is the same as their shipping address).
2. AUTHORIZE (Call to authorize the transaction and write down the authorization code).
Once you get home:
3. SUBMIT (You’re not finished yet! Make sure to go home and complete the credit card entry online
to transfer the payment)!
Make sure you don’t leave the Shopping Room without gathering these very important details!
PROCESSING PAYMENTS AND PLACING ORDERS
Since you are running your own business, you can decide what forms of payment you are willing to
accept. Most Consultants accept cash, checks, MasterCard, Visa, American Express, and Discover.
To process your credit card payments, you have a few options to collect your fees. You can process your
payments through the corporate office, or you can look to an outside company, like ProPay or Credit
Service International. Either way you go, there is a small fee to process payments. In the beginning,
most Consultants find it easiest for the corporate office to process their payments. As your volume
increases, it may make sense for you to seek the help of an outside firm. Fees will vary from company to
company, so ask around and see what other Consultants in your area are using.
Here is how you process payments through the corporate office:
Fill in the complete credit card information for your customer on the bottom of the order form. We give
you a section as kind of a cheat sheet for all the information you are going to need to complete the
transaction. Be very careful to write down the entire credit card number, expiration date and CVV Code
(sometimes also called the Security Code).
For MasterCard, Visa and Discover, the CVV is the 3-digit code on the back.
For American Express it’s the 4-digit code on the front of the card.
Next, when you are in the Shopping Room with your customer and she gives you a credit card, you will
need to call for an authorization number. Remember, you are a business owner and shouldn’t be afraid
to authorize the payment before she walks away with your product. All stores authorize your credit card
payments before you actually leave the store with their products—this is the same thing.
For Visa, MasterCard and Discover call: 800-741-5682. When you are asked for a Merchant ID #, enter:
71000005571
For American Express call: 800-528-2121. When you are asked for a Merchant ID #, enter: 3340559004
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If the card was successfully authorized, you will receive an authorization code. Make sure you record the
code on the order form—you will need it later. You will also need the customer’s billing address. This is
the same address that the statement for the credit card is mailed to.
The biggest mistakes Consultants make are:
–not getting all of the credit card information needed to process the payment
–writing information down incorrectly
–not getting an authorization code
–not writing down the CVV code
–not getting the correct billing address
You can’t just assume that the address she writes on the top of her order form is the same as her billing
address, so you always need to ask.
Either that evening or the very next day, you need to visit the Consultant Online Office and enter the
credit card information. At this point you have only pre-authorized the credit card. No money has
actually changed hands. The authorization code you received is good for 30 days, but it’s a good
habit to enter it as soon as possible.
You have two options for entering credit card information with the corporate office. Both are located
under the Orders tab in the consultant Online Office.
One method is QUICK CREDIT CARD ENTRY. This is an area that allows you to enter JUST the
credit card information and any notes you have about the customer or her order. You will enter the
cardholder’s name, address, card type, CC #, expiration date, CVV code, the authorization number
and the exact amount of the sale.
The biggest mistake you can make is to enter the wrong information in this section, so be careful!
Recheck your work before you hit the SUBMIT button, especially when you are entering the amount
the customer owes.
The other method for processing credit card payments is CREDIT CARD ENTRY. The first thing you will
see when you choose this option is a list of calendars on the left and a list of events on the right.
It does take a few minutes longer to enter the information this way, but you will be creating a database
of customer information that can be very useful in the future.
In addition to the customer’s name, contact information, and credit card payment information, you
will also enter all of the items she purchased so you have a complete summary at your fingertips of
everything that was ordered. Keep in mind that when you enter items purchased, you are not ordering
product from the company—you are simply creating a database for future use.
Whether you decide to use the Quick Credit Card Entry or the full version, remember that these
systems are an EITHER / OR decision. You don’t want to use both.
Once you hit that SUBMIT button, the customer’s card will be charged and the amount owed to you
(minus a 5% processing fee) will be applied to your Credit on File account. The funds are transferred
almost instantaneously.
Every Consultant has a Credit on File account. This is the account we use to add any credit card
amounts owed to you or any other adjustments that may be credited to you. Credits on File can be
used to purchase products. When you place an order with the corporate office, you can choose to
apply your credits on file to that order. The nice thing about our ordering system is that when you get
to the payment options, you will be shown how many Credits on File you have currently available so
that you always know what you have at your disposal to use.
If you are using an outside company, they will normally take the money that is owed to you and have
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the funds deposited in a separate account of your choice so you can decide how you want to use
that money. For some Consultants, that’s a benefit. Other Consultants know that they are going to
be processing orders with the corporate office on a regular basis, so the Credit on File system
works really well for them. The choice is yours.
FULFILLING ORDERS AND FOLLOWING UP
To place an order with Pure Romance, you must first log into the Consultant Online Office. Select
the ORDERS tab, where you can then view items to purchase by category. You can save your order at
any time, that way you can come back and add more. Those items will remain there until you place your
order. This is perfect if you have several parties over the weekend because it allows you to place one
large order and save on shipping! Make sure to pay attention to your order times. If you are trying to
reach the minimums for a particular sale, make sure that you have the order in before 11:59 p.m.
Eastern the day the sale is ending. Your free product or sale details will appear on your order page.
Once your order has been submitted, it will typically be shipped the next business day. For example,
an order placed at 8 p.m. Tuesday will process and ship on Wednesday. Pure Romance uses UPS as our
shipping carrier. You can refer to the estimated UPS shipping times on the Consultant Online Office or
the UPS website.
You will receive an invoice in every shipment from Pure Romance. It is important to check the backorder
information if something is missing from your package.
It’s imperative to treat each customer order like it’s the most important order you’ve ever had. Some
orders will be completely fulfilled at the party. For guests that order backordered items, whether from
you or the corporate office, your first priority is to fill those orders in a timely manner. Customer
backorders should be filled in 7-10 days.
Customer Backorders
A customer backorder is created when a customer purchases product directly from you and you
do not have the item in stock. For example, let’s say a customer comes into the Shopping Room to
place an order and requests B.O.B., but you don’t have it in stock. That is when you create a
customer backorder.
When you have to generate a customer backorder, be sure to write the product name in the backorder
section of the order form. It’s right below what she owes for her order total. As good practice, you can
also circle it so you know that it needs to be ordered. This is also a great way to make sure that you
don’t forget to order an item.
Now that the item is noted, you need to let your customer know that you will send the product
directly to her in discreet packaging within 7 to 10 business days. You should always strive to have
any backorders arrive a bit early. Either that night or the day after the party, review all order forms
and pull out any that contain customer backorders. You will need to order product in a timely manner
so that you can deliver it as promised.
Corporate Backorder
When you place an order with the corporate office and it is not available at the time, a Corporate
Backorder is created. When the product becomes available again, our system will automatically
include Corporate Backordered items in the next order you place.
If you are not planning on placing an order in the near future, but you or a customer needs the
item sent now, you can choose to EXPEDITE your backorder for a minimal fee. You can do this on
the Consultant Online Office under the Orders Tab/ Backorders / Click to Expedite Backorders.
46
What do you do if a customer orders an item on Corporate Backorder? You contact the customer and
let them know that the item she ordered is so popular it’s temporarily out of stock! Ask her if she minds
waiting a little bit longer to receive the item. Most customers don’t mind waiting as long as you keep
them informed. Staying in contact shows them that you care and that you’re willing to follow through
and deliver product as promised.
Typically, when the corporate office has to backorder an item, stock is replenished quickly. So in
the event of a Corporate Backorder, you are not going to have to wait a long time. Should an item
be delayed longer then normal, the corporate office will send an email notification or include the
information in the weekly updates. It’s important that you check your updates to stay on top of
product information.
If your customer decides she does not want to wait any longer, offer her the opportunity to select
something else from your inventory that you do have in stock. Frequently, due to the variety within
our product line, you can offer her a product similar to her original selection.
If she is not willing to wait at all and all attempts were made to find her an alternate product, then
you may have to offer her a refund. Our order forms do say NO REFUNDS, but it may be in your
best interest to make an exception for these customers because you were not able to deliver their
product in time. Isn’t it better to keep her happy and keep a customer for life than to worry about
giving out just one refund?
Following Up
There are little things that you can do as a business owner to really make your customers feel special.
By making the effort to take that little extra step, you’ll find that it can pay off big in the long run for
your business.
After a party, a follow up call to each guest is a great way to extend great customer service. We call
them Big MACs—Big Morning After Calls. Big MACs are the ultimate in great customer service, and
they are an amazing business builder.
Big MACs do not have to be made the next morning, but remember that in general, the sooner you
contact the guests, the better the results you will have. The morning after the party is ideal because the
party experience is still fresh in the guests’ minds and in yours as well.
Big MAC Example
“Hello Peggy, this is Jennifer, the Consultant from last night’s Pure Romance party. I just wanted to
follow up with you to thank you for coming to the party. I am also calling because I have found that
many women take home their products and find they have additional questions before they use them
and I wanted to check in. What questions do you have about the products you ordered?
I was also thinking about your energy and how much fun you seemed to have at the party. I really think
you would make a great Consultant. I would love to meet you for coffee so I could tell you a little bit
more about the opportunity!”
Did you see how easy this approach was? If she says she will get together with you, just give her a
variety of dates when you can meet.
If, at the time, she is not interested in hosting a party or joining the Pure Romance team, that is fine.
Your next step should be to simply stay in touch with her. Put her on your email blast so she knows
about your specials for each month. Note what she purchased and follow up in a couple of weeks to
see if she needs to reorder any of the consumable products she purchased—like Coochy, Kiss or Body
Dew. As a valued customer, you could even give her a discount on any re-order.
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The fact that you follow up with her weeks after the party and offer a special, even though she hasn’t
booked a party, will make her feel special. You’re thinking of her, and sometimes that’s all it takes to
make a customer for life!
Whether it’s a backorder, a Big MAC, or staying in touch, it’s been proven … the fortune is in the follow-up!
Notes:
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PARTY RECAP FORM
After each party, you should be keeping track of its details for easy reference! We’ve broken down the
Party Recap Form to give you a better idea of why this information is important to track for your business.
Hostess Name:
Date of Party:
Hostess Contact Information:
1. Total Sales (including the Hostess’s Order): ________________________________________________
2. Number of Party Leads: _________________ 3. Number of Recruit Leads: ________________________
4. Number of People Invited: _____________ 5. Number of People Who Attended: _________________
Did you work with the Hostess on building her guest list? Did she over-invite to ensure a good turnout?
Did most people who were invited attend? If not, was weather or something else a reason for noshows?
6. Invite Method: Circle all that apply
Phone, Mailed Invitations, Online Invitation, All of the above, Other: _______________________________
You can begin watching this trend to see which method of invite works best for turnout.
7. Relationship of Guests: ____________________________________________________________________
For example, high school friends, work associates, neighbors, mixture, etc. This will help you work with
the Hostess on a new guest list in the future to invite even more people!
8. Game(s) Played at Party: __________________________________________________________________
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When re-booking, you may want to ask if the Hostess wants you to play the same game again or bring
a new game?
9. What did you give away as prizes?: _________________________________________________________
Noting this information will help you to ensure you are not giving away the same prizes to the same
people.
10. Top 5 Selling Products: 1. ___________________________ 2. ___________________________________
3. ___________________________ 4. _____________________________ 5. ____________________________
Each party will have different best-selling products. Some parties you will sell more foreplay and
lubricants and fewer toys (or vice versa), you will want to note this information. Should you do a party
for this group in the future you can be prepared by stocking up on these items.
11. What products did you show?:
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For example, at one party you may choose to demo the Hot Heart Massager and Serenity, however if
you are doing a party for the same group again, you may choose to demo the Burning Desire Candle
and Erotic Massage Book.
12. Did the party have a theme? If so, what was it?: __________________________________________
If your Hostess had a theme for her party that worked really well, you can share this idea with future
Hostesses.
13. Did you offer any special sales or packages?:_____________________________________________
This will help you track the effectiveness of your incentives and sales. Do you see any correlation
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between the total party sales and the incentives you are offering?
14. What would you have done differently? ____________________________________________________
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Did you drive home thinking, “I wish I would have done (……..)”? Make a note of that here so you can
make adjustments for future parties!
YOUR PARTY GOALS
Having goals for your business is incredibly important in order to ensure you are headed down the right
path of success.Breaking down these goals for each party will give you the tools you need to make
these successes a part of your reality!
Do you know what your goals should be for each party? Use the worksheet below in order to get the
most out of each party you are holding.
Party Bookings:
You should work to get at least 3 party bookings from each party you are holding.
Party Scheduled for: ________________________________________________________________________
To replace the party you are holding now.
Party Scheduled for: ________________________________________________________________________
To help your business grow.
Party Scheduled for: ________________________________________________________________________
A debut party for a potential Consultant.
Party Goals:
Working towards specific goals for each party will help you track your successes, highlight areas where
you can improve, and find the things that are working for your business!
Outside Order Goal: ___________________________________Actual: ______________________________
Retail Sales Goal: ______________________________________Actual: ______________________________
Attendance Goal: _____________________________________ Actual: ______________________________
Sharing the Opportunity Goal: __________________________ Actual: ______________________________
Don’t forget to set and review your party goals for each party you hold. With your goals in front of you
during each party, you will be well on your way to owning the business you deserve!
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SHARING THE OPPORTUNITY
HOW TO ASK
Use the spaces below to write sample conversations for sharing the opportunity in a variety of
situations!
Planting Seeds During the Party:
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Using the Customer Connection Card:
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SHARING THE OPPORTUNITY
SIMPLYFING YOUR SYSTEM
Sharing the opportunity is a natural progression of the Pure Romance business. Some Consultants
begin sponsoring from day one, while others may choose to wait so that they can get their feet wet in
the business. Sometimes, you have a new team member before you ever expected to have one!
Building and cultivating a team is an exciting component of your business, but it doesn’t have to be
overwhelming! Below is an overview of the various components to sharing the opportunity. Yes, it really
can be this simple!
Your Story
Sharing your story is a very important part of sharing the opportunity. During the opening speech at
your party, you are connecting with your guests by sharing how Pure Romance has changed your life.
This is the beginning of connecting with a potential Consultant as they relate to your life-changing experiences with Pure Romance.
Make sure you tell your story at each party, whether they are repeat guests or not! You never know who
is going to connect with the reasons you decided to give Pure Romance a try!
Customer Connection Card
Filling and collecting the Customer Connection Cards should become as common at your parties as
your Just Like Me or Come Clean demonstrations! On this card, you are asking your customers to rate
on a scale from 1-10 their level of interest in learning more about the Pure Romance opportunity. You
will know exactly where each potential Consultant stands. All you have to do is ASK!
Even if someone gives a low rating, you can still ask the question, “What would it take to get you to a
10?” to find out what is standing in her way. Isn’t it easier to help address her concern once you know
what it is?
Your Customer Connection Card even has a field for referrals! Encourage guests to fill out the section
that asks them if they know of someone who would make a great Pure Romance Consultant. They may
even write their own name!
Make sure that during each party you take the time to observe and listen to your partygoers. With your
observations and their feedback on the Customer Connection Cards, you will have all you need to ask
for the opportunity!
Planting Seeds During the Party
At your parties, you have a captive audience of potential Consultants. They have come to the party because they are interested in the products, and it’s always possible that they may be interested in more.
If you aren’t planting seeds, or subtle suggestions about the Pure Romance opportunity during the
party you are missing out on an easy, yet effective aspect of sharing the opportunity!
Here are a couple quick tips on how to plant seeds during your parties:
Did you know telling your story is planting a seed? Keep it short, no more than a couple of minutes in
length… remember, simple and relatable. Include why you joined Pure Romance and the benefits that
you are gaining by building your own business.
Make your role look fun and easy. As you work through your demonstrations, you want everyone to
think, “I can do this!”
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During your demonstrations, you can say fun things like, “Do you believe I get paid to have this much
fun?”, or “They never paid me to meet new people and have fun at my old job!”, or “I make my own
schedule so I can work as much as I like!”
Play games. The Stealing Hearts Game rewards guests for asking questions about your Pure Romance
business.
End your demonstration by saying, “As you can see, our products are a great value. An even better
value is our Hostess program, where you can earn products for FREE. But the best value I have to offer
you tonight is the gift of opportunity … the opportunity to become a Pure Romance Consultant.”
In the Shopping Room, use your Customer Connection Card and ask everyone if they would be
interested in learning more about becoming a Consultant.
Planting seeds is an easy, non-pushy way to let people know how much fun your job is, what Pure
Romance has done for you, how its changed your life, and why you love your job. These things will
spark interest and questions from the women at your parties and will also put you one step closer to
owning the business you deserve!
Asking in the Shopping Room
As each woman comes into the private Shopping Room, you should be ready to have a conversation
with her about the opportunity. Before you even have a potential Consultant, you should be prepared
to meet one. A great way to make sure you’re always prepared is to always have packets of information
about the opportunity ready to go and on hand!
We recommend you use the Pure Romance folders for your Sponsorship Packets. They are black
with the pink heart logo on the front. They are available for purchase in the Business Supplies section
of your Consultant Online Office. In each folder you should include the following: your story, a
Sponsorship Brochure, a kit flyer, and a business card. That’s it! There’s no need to overload her with
information at this point. You can answer all of her questions during your initial Opportunity Meeting!
Once your guests come into the Shopping Room, make sure that you connect with each customer
during that one-on-one time. After you go through her order, take out her Customer Connection
Card and mention her level of interest in the opportunity. This is also a great time to mention that
you noticed how attentive she was during the party or how much she seemed to know about the
products—be sure to mention whatever it was that caught your attention about the customer that
made you think she would be a good addition to your team. Then ask her if Pure Romance is
something she would like to learn more about. It’s that easy! All you have to do is ASK!
Following Up
What do you do if you try to contact her and she doesn’t respond? Follow this simple system and it will
take the guesswork out of “what’s next”!
For ONE month:
1st Call: If she doesn’t answer, leave a voicemail.
2nd Call: Call again within five business days. If she doesn’t answer, leave another voicemail.
3rd Call: Call again within five business days. If she doesn’t answer, send a text immediately after you
call her.
4th Call: Call again within five business days. If she doesn’t answer, leave another voicemail.
5th Call: Call again within five business days. If she doesn’t answer, leave a final voicemail. Then, once
per month: Call, email, text, send a postcard, or send your newsletter of flyer.
Once a quarter: Call and leave a voicemail.
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IF YOU TALK TO HER AND SHE SAYS NO
“I can appreciate that. Are you open to joining my email list in which I update my customers with specials and opportunities?” If she says no, delete her number. If she says yes, follow through.
STEPS FOR SPONSORSHIP
Sponsoring another individual into the business uses the same skills as booking a party. Have a conversation and show her how Pure Romance can meet her needs.
What to Say on Your Opportunity Call
“Hi NAME! This is YOUR NAME with Pure Romance. I remember you from the party and you seemed
like you really had a great time! What did you like best about the party? Pure Romance is such an
exciting opportunity—I mean, you saw how much fun I was having, right? Even more than having a
blast, it’s really about building wealth and owning and operating your own business to support
yourself or your family. I can make anywhere from an extra $500 to $1,000 a month—can you imagine
making that much extra money per month? What would you do with an extra $1,000? Are you open
to making extra money?”
Questions to Ask if She Needs More Information
“What is it that interests you most about Pure Romance?” Modify the question to fit a particular
circumstance. For example: “What did you like most about the party?” or, “Why do you think your
friends feel you’ll make a great Consultant?”
“Is there anything standing in your way of giving Pure Romance a try?” “You mentioned you’d love to
earn $500 or $1000 a month. When would you like to start earning that money?” Stay on this question
until you’ve addressed any objections or concerns she may have.
Setting the Appointment
Once your potential team member lets you know she is interested in receiving more information about
the opportunity, it’s time to set the appointment! Give her the information you have prepared and let
her know it contains some basic information about the business opportunity that you would like her to
review. Remind her that this information is designed to create questions, which you will be more than
happy to answer during the Opportunity Meeting. Then, set an appointment to talk or meet in a couple
days to answer any questions she may have and see if she would be a good fit for your team. Once
the appointment has been set, write the details on her folder so she has the information in one easy to
locate place. Then, make sure to mark it in your calendar so you don’t forget to follow up!
The Opportunity Meeting
Now it’s time to prepare for the face-to-face meeting, otherwise known as the Opportunity Meeting.
You will need to ask some basic questions in order to see where she is coming from and to gauge her
level of interest. Each question is designed to teach you something about your potential team member
so that you can both decide if Pure Romance will be a good fit for her.
We suggest asking the three questions below:
Question #1: What was it that first interested you in Pure Romance?
This question seems so simple, yet it cuts to the heart of her motivation in pursuing the business opportunity and gives you the key to her interest. By asking this question, you are asking your potential
recruit to explain her why. By uncovering her ultimate why, you can help keep her focused on her main
motivation as she begins her business, giving you a strong candidate who is likely to stay Active as she
reaches for her goals.
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You may need to ask some follow-up questions to help your Team Member understand her why. If she
says that the money is what interests her, then follow up with questions to acquire more specifics, such
as what her financial needs are or why Pure Romance stands out to her over other careers. This will help
you and her realize what her ultimate goal is—whether it’s a vacation for her family or to provide for her
child’s education. Or maybe she just loved how much fun you had with the party and the guests and
has decided that she wants to make women happy as well! Whatever the case, uncovering her why will
make you more likely to be a better sponsor and develop a quality Team Member.
Question #2: Is there anything standing in the way of you giving Pure Romance a try?
This may sound strange, but you should invite objections! By having your potential Team Member
voice her concerns up front, you can work with her to create a solution. Almost any objection can be
responded to with, “If I could show you a way to overcome this issue, would you be interested in
hearing more?” If she says yes, you can continue with the conversation. Don’t worry about solving her
problem or issue right away; you can work on it later. Remember, this is still a preliminary interview. If
she says no, then she has decided that Pure Romance isn’t right for her at this time. Let her know you
will be available if she changes her mind, and follow up with her periodically.
Question #3: When would you like to get paid?
What a question to end the interview! This question lets the potential Consultant know that she is in
the driver’s seat and that she controls how much money she will make and when she’ll make it! It’s
also a very hard question for people to answer negatively. Most people like instant gratification, so by
telling her that she can get paid right away, the night of her first party, you could be helping her
make the decision. Why wouldn’t anyone want to get paid for their efforts right away, instead of at
the end of the week or month?
Asking these three questions to any potential team member will help her define her motivations and
alert you to any areas where she may need reassurance and coaching. By listening and working
through any objections and reminding her that this business is all about being in control of your life,
you will hopefully have a new and excited team member!
Help her pick a Starter Kit that fits an investment that is most comfortable for her. Be sure to discuss
how quickly she will earn back this investment when she books and holds parties.
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ACCOUNTABILITY FORM
We want you to get the most out of your Pure Romance experience! In order to help you learn and
grow even after you leave, use this form to set goals based on the information you have learned and
find a partner who will be willing to check in on you when your goals are due.
Example: By August 15, 2012, I will have added six more active Consultants into my team.
My goals leaving Pure Romance University LIVE are:
1. By ______________ I will
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2. By ______________ I will
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3. By ______________ I will
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Vows to support and hold you accountable to your goals, so that you may succeed in reaching your
dreams. She will do this by calling you on these three dates.
Call #1: Day__________________________________________________
Time___________________________
Call #2: Day__________________________________________________
Time___________________________
Call #3: Day__________________________________________________
Time___________________________
My Partner’s Name______________________________________ Phone Number_______________________
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HOMEWORK
This information is only good if you go home and apply it! Throughout the class, we have suggested
you do several “assignments.” If you didn’t have an opportunity to do the pre-homework, start there!
Don’t forget to do the following:
Pre-Homework
–Your Business Goals and Plan for Success
–Who Do You Know List
–Opening Story Worksheet
–Time Log
Homework in the Workbook
–Shadow another party
–Create product demos for the various product categories
–Shopping Room scenarios
–Practice your commercial
–Stay in touch with your Accountability Partner and track your goals
Want more ideas to practice at home? Check out the additional homework section for more activities to
help build your business!
ADDITIONAL HOMEWORK
Need some additional practice? Not to fret! We know that practice makes perfect, so we have provided
you with some additional resources to perfect the many aspects of your Pure Romance business!
Conference Call Quiz: Review some of the top selected pre-recorded conference calls provided to you
from the corporate office and test your skills! You can even send the answers to your Sponsor, so she
can track your progress!
Hostess Party Prep Form: Do you remember your first Pure Romance party? Put on your Hostess hat
and fill out the Hostess Party Prep form. Do you remember the questions you had when planning your
first party? Cover off all the details that make the experience one to remember! Use this a guide for
covering all the details you need during your Hostess Coaching Calls.
Hostess Coaching Scripts: Schedule some time with your Accountability Partner and practice your
Hostess Coaching. Use the provided scripts and take turns playing the Hostess and the Consultant as
you go through each of the three calls. Don’t forget to use your Hostess Party Prep form as a guide!
Incentive Requirements Guide Quiz: Are you smarter than a vibrator? Read and review the current
Incentive Requirements Guide and then test your knowledge. You can even use the guide to help you
find the answers! Send your test answers to your Accountability Partner and have her do the same.
“Grade” each other’s responses and talk about what you learned.
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CONFERENCE CALL QUIZ
Did you know that Pure Romance has over 15 pre-recorded conference calls to help build your business?
We have selected 5 of the calls to get you started learning this amazing information. Listen to each
corporate conference call and answer the three questions for each call. You can even report your
answers to your sponsor so she can see your progress!
Call dial-in number (641) 715-3800; access code: 90496
Call #1: Get Parties Now! (Press 3)
What are the number one and number two reasons Consultants struggle with getting parties?
How many parties does Pure Romance recommend you hold in your first 30 days of business?
What is the Top 50 List and where is it located?
Call #2: Finding Business (Press 6)
A “why” in this business is the fuel that will propel you forward with your Pure Romance career.
What is your why?
There are many ways to make money with Pure Romance. Explain I.O.U..
Pure Romance discussed several ways to find business. What are some of the ways they discussed?
Call #3 - Hostess Coaching (Press 8)
What do you ask every woman in the Private Shopping Room to keep your business growing?
What are the Four Steps to a Successful Party?
What four items should you include in your Hostess packets?
Call #4: Basic Product Information (Press 9)
In order to become aroused, you must first have ______________.
What are three important aspects to safe anal play?
What are some of the benefits of massage?
Call #5: Basic Recruiting (Press 10)
What are some steps you can take to make sharing the opportunity a part of your routine?
When you have a potential Consultant, what steps should you take to provide her with necessary
information, but not too much information?
What are the three questions to ask women during the Opportunity Meeting?
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ARE YOU SMARTER THAN A VIBRATOR?
POLICY GUIDE QUIZ
Policies
1. What is the dress code for parties and corporate events?
2. True or False: If you are in need of a product, you can buy it from a sister Consultant.
3. How much time do you have to get customers their orders after the party has held?
4. True or False: Gay men are welcome to attend Pure Romance parties—they do not fall under the “no
men or children” rule.
Making Money
1. Name one way you can increase your buying discount.
2. True or False: When you process credit cards through Pure Romance, you will receive that money as cash.
3. Name one way you can increase your profit as a Consultant that does not involve increasing your
buying discount.
Being Active
1. How do you become an Active Consultant?
2. Once you become Active, what must you do to stay Active?
3. If you are at a 40%, 45%, 50% or 55% buying discount and go Inactive, what is your buying discount
when you reactivate?
Miscellaneous
1. Per Pure Romance policies, what is the minimum a Hostess is entitled to for hosting a party?
2. At the Consultant level, what is the “magic number” (as in monthly Retail sales) required to earn Free
Product each month? Bonus: How do you redeem Free Product earned?
3. True or False: Consultants should encourage guests to “try out” the enhancement creams at the party.
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