Presentation: Dirk Deboe - creative city challenge

CREASHOCK
A lecture by Dirk De Boe
Creative Industries meets Science Conference
Bremen 24/11/11
Philips Ambilight TV
Philips Aurea
Philips: Best LED TV of the year
Philips Cinema 21:9
Creativity shock
• Individual creativity => # people
• Collective creativity => # people
• Total effect # x #
Creativity shock
• Individual creativity => # people
• Collective creativity => # people
• Total effect # x #
The power of unconscious
A sacred place to be alone
Sharpen your senses
Observe
A toothbrush for children?
Balance left and right hemisphere
Dare to experiment
I never asked permission.
They will stop you when you go too far
Fail fast, fail forward
Stimulate networking
Is it long ago?
Presentation skills
Training in lateral thinking
How do you start?
September 07
Carl Van de Velde
Commit to Excellence
March 08
Roberto Evaristo 3M
Knowledge Mgt
October 07
November 07
Bernard Lernout
Breakthrough
Innovation
Brainware
April 08
June 08
The wake-up light…
The making of
Lateral Thinking
Marylou Leistikow
Dirk De Boe
September 08
Michael Braungart
December 07
January 08
February 08
Visit Expo
Kick-off
Idea Series
Chris Sluys
We’re all Marketers!
De Mortierbrigade
October 08
December 08
Johan Berte
Living Tomorrow
Antarctic Station
January 09
World Creativity Forum
Januari 2010
April 09
May 09
September 09
November 09
Gabriel Fehervari
Philippe Verlinde
Jef Staes
Pascal Cools
Jan Vermeiren
Richard Stomp
David Venter
CEO Alfacam
Philips Value Spaces
Red Monkey
Trends 2010
Networking
Streetcombing
Creativity Test
December 2010
January 2011
June 2011
March 09
March 2010
Hans Appel
April 2010
37 ID DJ’s
Sensitive Innovation New Shoes Today
September 2010
22
October 2010
December 09
Trendwatcher
Simplicty
JointSpace
Care Anywhere
Creativity
Herman Konings
Phiips Design
Tim & Jean-Marc
Jeroen Wals
Els De Schepper
Creashock
• Individual creativity => # people
• Collective creativity => # people
• Total effect # x #
Steven Johnson
An organisation is a jungle
Red monkey
4 types of people in an organisation
Start an idea generation forum
Open thinktank
29
Innovation Event
30
Philips Econova DESIGNED WITH THE END IN MIND
31
Crowdsourcing students contest
INNOVATION CLIMATE @
PHILIPS BRUGES
Research Partnership
• Philips Brugge and Ghent University
• 2010-2013
Purpose of the current study
• Mapping the innovation climate of Philips Bruges
• Understanding how innovative behavior can be effectively stimulated
Michiel Crommelinck
Ph.D. Student
Industrial and Organizational Psychology
Dirk De
Toon Devloo
Ph.D. Student
Industrial and Organizational Psychology
Email: [email protected]
Email: [email protected]
Boe
- 264
Philips
B.G.
Tel.: 09
94 84 Consumer Lifestyle
Tel.: 09-264
94 84Television
RESULTS
• Positive influence on motivation:
– I am encouraged to propose new ways of working
2007 : 69% 2008: 78% 2009: 80% 2010: 85%
– My ideas are taken into account
2007 : 65% 2008: 75% 2009: 77% 2010: 82%
• Inspirational sessions : 80 people with satisfaction rate of: 3,75/5
• 60% of our people has already posted an idea.
• 70 people trained in Lateral thinking + 4 brainstorming coaches
• External involvement via open think tanks, lectures & press
Wall of fame of landed ideas
1 minute video :
http://www.youtube.com/
watch?v=igMl12jgrH8
7 minute video on World
Creativity Forum:
http://www.youtube.com/
watch?v=UDgyhJ3dhVs
@dirkdeboe
[email protected]
[email protected]