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SEC TIONS * WeSC STORY * WeActivists 3 4 * WeSC FALL LOOKS 2012 7 * smart * AXWELL BASSOON * AXWELL BANJAR * BASSOON * BASS * BANJAR * BANJAR GOLD * TAMBOURINE GOLD * MARACA CLOVER * MARACA HEART BREAKER * MARACA LARPER STRIPE * MARACA SEASONAL * MARACA * BONGO * OBOE SEASONAL * OBOE NS * OBOE SOLID SEASONAL * OBOE SOLID NS * OBOE GOLDEN SEASONAL * OBOE GOLDEN NS * CONGA WANNA GO CAMPING * CONGA YEAH * CONGA HEART BREAKER * CONGA HB * CONGA LARPER STRIPE * CONGA * OVERLAY No.2 CONGA * MATTE CONGA * KAZOO * PICCOLO * EAR CUSHIONS 14 18 19 20 22 24 26 28 30 31 32 33 34 36 38 40 42 43 44 45 46 47 48 49 50 52 54 55 58 60 61 fa l l 2 0 12 he a dphone COLLEC T ION 1 WeSC story WeSC CONCEP T STORE S NE W YO R K , U S A 2 8 2 L afayette S treet S T O C K HOL M , S W EDEN J A K O B S B E R G S G ATA N 6 O S A K A , J APAN 5 F, 3 -1-3 U meda , K ita - ku WeAretheSuperlativeConspiracy symbolizes what we as a company represent: a group and family of good, creative minds working towards the same goals and ideals. The Superlative Conspiracy is the idea and philosophy behind our brand. We aim to address likeminded people, who are awake and aware, regardless of race, religion or financial background. People within the Superlative Conspiracy share the values and lifestyle of the WeSC founders who all have a background in skateboarding, snowboarding and street culture – which are the heritage and inspiration for the creation and making of WeSC. Late in 1999 the founders of WeSC joined forces to deliver a broader selection of street-fashion for men and women. Together they took the initiative to form the Superlative Conspiracy and bring you 'life after skate' – a more developed style targeting people both within and outside the skateboard community – including people from the worlds of music, arts, snowboarding, acting, photography and more. LONDON , U K 3 5 N eal S treet A M S T E R DA M , T HE NE T HE R LAND S O ude H oogstraat 3 5 M ON T R EAL , C ANADA 13 8 7 S te - C atherine W. O S LO, NO R WAY N edre S lottsgate 15 B O R DEA U X , F R AN C E R ue du Pas S aint- G eorges 17 S a n ta M o n ic a , U S A 3 9 5 S anta M onica P lace , L evel 2 C enter P laza B E R L I N , G E R M ANY M ü nzstr . 14 -16 PA R I S , F R AN C E 13 rue ti q uetonne L I S B ON , PO R T U G AL R . N ova do A lmada 47 The people flying the flag of the Conspiracy are the people enjoying, wearing and representing the brand, and importantly also the WeActivists. Those great creatives, skateboarders, snowboarders, actors, musicians, chefs, models, artists and more who are all a part of the WeSC Family. Their representation of WeSC adds new and other dimensions; the things they do in their field of work and interest in the different genres of culture, sports, music and creativity. It all comes together and contributes to make WeSC the brand for intellectual slackers, creatives and supporters of streetfashion. The WeActivists – always a friend and never chosen at random - activate WeSC and WeSC activate them. WeSC is not only about products - it's about good people coming together and doing great things. WeSC is the brand you involve in, feel for and want to be a part of. It's not only a streetfashion brand and should not be categorized into a single category only: it's a whole lot more, and always will be. The people, the collections, the friendship and family and the creativity that takes it forward. It's the Superlative Conspiracy! The WeSC Collections strive to be original, high quality and different - it's streetfashion with a twist as well as sophistication. It's life after skate, creativity, and clothing you can live your life in. Presenting not only clothing but also excellent headphones, accessories and footwear it’s got a everything an intellectual slacker might possibly need – good products for great people. The WeSC Marketing and PR strives to be unexpected communication strategies, exciting campaigns and ideas – it’s about unpredictable. Never standing still, being different and challenging the conventions that other people might have, remaining individual with punk mentality. It's working with fantastic collaborators, the WeActivists, dedicated staff and friends and keeping it all together in a Superlative manner. It's this together with the brand philosophy about good people doing great things together that makes WeSC what it is - flying the flag of the Superlative Conspiracy high and proud. The WeSC family grows and expands, making the WeSC world greater each and every day! Join the Conspiracy! WeSC - For intellectual slackers worldwide. We S C HAV E 3 1 C ON C EP T S T O R E S AND o v e r 2 6 0 0 R E TA I LE R S IN 30 COUNTRIES SEE THEM ALL ON w w w.we s c .c o m / w o r l d 2 3 CHR IS PA ST R A S SKATER/CREATIVE DIRECTOR ELI REED SKATEr S H E L LY Z A N D E R FILM PRODUCER/MODEL S TA S H ARTIST K I M M AT U L O V A MODEL CLINT PETERSON SKATER/ARTIST VA NES S A PR AGER ARTIST L ADY TIGR A MUSICIAN SIGNE SIEMSEN MODEL/PHOTOGRAPHER CHAD ROBERTSON ARTIST D A R R E L L M AT H E S SNOWBOARDER W IEGER VA N WAGENINGEN SKATER K ASK ADE DJ/PRODUCER R AY B A R B E E SKATER/MUSICIAN ED LEIGH BROADCASTER MERCEDES HALNWEIN ARTIST JUSSI OKSANEN SNOWBOARDER ALEX PR AGER PHOTOGRAPHER PETER STORMARE ACTOR/DIRECTOR/MUSICIAN BENNY FAIRFA X SKATER REDA SKATER/PHOTOGRAPHER SEAN BL ACK SNOWBOARDER AMY GUNTHER KCDC SKATE SHOP OWNER PA SE ROCK MUSICIAN CA RLO MONDAVI WINE MAKER MARK BAINES SKATER TONY MANFRE SKATER/DJ FRENCH FRED PHOTOGRAPHER mode 2 artist JASON LEE ACTOR/PHOTOGRAPHER/SKATER WeActivists One of the most important components of the Superlative Conspiracy is our WeActivists. A WeActivist is someone that is extremely good at what they do, world famous or totally unknown. Someone that has a streetwise mentality, that chooses his or her own path with a humble persona. A WeActivist is an informal ambassador that flies the flag of the Superlative Conspiracy in a variety of subcultures such as skate, music, film, art and so on. Our unique partnership with the WeActivists is sometimes tight and sometimes loose. WeSC loves to be challenged and wants to constantly seek out creative partnerships to grow the pond accordingly. 4 A great thing about all WeActivists is that they possess a certain something that reaches far beyond their main act of excellence. That something that makes a skateboarder more than an athlete, a party animal more than a freeloader and a DJ more than a mixed CD. That thing that a poker player needs to make the historic moves and an actor must acquire not to be a mere marionette. Of course we are talking about the power of creativity and inspiration here, a force flowing from the WeActivists like saliva from a one year old. STEED LORD MUSICIANS ANDREW HARDINgHAM SNOWBOARDER BETH RIESGRAF ARTIST/PHOTOGRAPHER/DIRECTOR YONE PHOTOGRAPHER 5 REDA On February 6th 1974, in New York City, Giovanni Reda was born to Janet and Luigi Reda. MORE OF REDA: INSTAGRAM @giovannireda http://giovannireda.com/ AND OF COURSE wesc.com/weactivists Through his years growing up in Mill Basin, Brooklyn, Reda could be seen every Sunday evening eating dinner surrounded by Italian family members at his Grandmother’s home. Familiar smells of typical Italian food continually lured Reda back home after skateboarding and watching countless shows at CBGB’s where bands like Agnostic Front and Murphy’s Law performed. Friends were always welcomed within the Reda household and still are – Thanksgiving dinner is a true cornucopia of familiar and new faces. Reda’s skateboard photography career began in 1995, where he would take the subway everyday from Brooklyn to shoot friends skating around the streets of New York City. His reputation and network of friends grew and he began to shoot some the world’s best skateboarders. Freelance opportunities with such worldwide distributed publications as Transworld Skateboarding, Thrasher Magazine and Skateboarder began to occur. By 1996, he was a senior photographer for Transworld. In 1999 Reda shifted gears and became staff photographer for Zoo York Skateboards where such luminary legends as professional skateboarder Harold Hunter, had his first start. Upon completing his tenure at Zoo York, he became the photo editor of Big Brother Magazine. Reda averages about 100 pages of editorial content a year and is still a frequent contributor to Thrasher, Transworld Skateboarding Magazines, The skateboard Mag and Skateboarder. Reda's infectious humor and appealing personality earned him a weekly episodic video blog on the biggest skateboarding website www.theberrics.com. "Wednesdays with Reda” showcases his unique humor and quick wit as he travels the world with various professional skateboarders; drawing 650,000 views per month. Of recent, Reda was asked to do voiceover work for Electronic Arts (EA) – the biggest video game developer in the world. Reda specifically worked on “Skate,” a skateboard game where he narrated its entirety. Version II is coming out shortly, where Reda once again will do the narrating, but this time around is featured as a character. Giovanni Reda is one of the most sought after photographers in the history of skateboarding. His success is a reflection of dedication, work ethic and most of all, passion for skateboarding. WeSC FALL 2 012 COLLECTION SHOT BY REDA T HE S U PE R LA T I V E J O U R NEY Life is a journey – a journey we all make in our different, personal and highly individual ways. We are all going places and the roads we take and make to get there vary to great, expansive and amazing widths - it’s about going places whilst enjoying the journey and the travel to get there that matters, what makes the story and creates the moments we call life. For Spring 2012 WeSC and smart embarks on a collaboration that is just that - a creative journey. Introducing headphones for the smart as well as a smart BRABUS tailormade by WeSC that incorporates the best of the two worlds, we welcome you to the Superlative Journey! headphones for the smart 006295999 unisex premium headphones DE S C R I P T I ON • type: 40mm power drivers • 1kHz sensitivity: 113,50 dB • impedance: 32 Ohms • frequence range: 20-20 001 Hz • plug: gold-plated 3,5mm stereo • cord: 1,10m + 0,1m adaptor, PVC cord • handsfree WeSC and smart have joined forces to give you the Superlative Journey – a marriage between one of the worlds most creative companies and the Superlative Conspiracy with all the creativity, madness, individuality and more that WeSC entails! It’s a fusion that makes the journey and experience of traveling and transportation, as well as the journey outside of a vehicle, interesting, creative and fun again. WeSC & smart. The Superlative Journey. 14 15 AXWELL In the last year, Axwell has been nominated for a Grammy (for his remix of ‘Sweet Disposition’ by Temper Trap with Dirty South), performed with Usher at the American Music Awards, had 3 top 10 hits in the UK with Swedish House Mafia (One feat. Pharell, and Miami 2 Ibiza feat. Tinie Tempah & ‘Save The World’ feat John Martin) He was voted the 12th best DJ in the world in DJ Magazine’s top 100 poll, and has been voted Best House Artist by Beatport. His residency at Pacha Ibiza with Swedish House Mafia reached legendary status in 2010, with guest performances from Kylie and Tinie Tempah. Axwell’s steady ascent into clubland aristocracy began he struck crossover gold with 2004’s glorious ‘Feel The Vibe’. An unstoppably uplifting and instantly memorable track, the original version of ‘Feel The Vibe’ (featuring vocalist Errol Reid) dazzled every corner of clubland, before an overhauled version (with new vocals by Tara McDonald) gate-crashed the UK top 20. 2005’s ‘Watch The Sunrise’ (featuring Steve Edwards) proved to be another unstoppable anthem, as was his 2006 collaboration with fellow Swedish House Mafioso Steve Angello, Supermode’s ‘Tell Me Why’ (released via Ministry Of Sound, it reach #13 in the UK and #3 in the Netherlands). But it was 2007’s rave-referencing ‘I Found U’ (# 6 in the UK charts) that really cemented Axwell’s status as a producer who could marry artistic innovation with strong commercial appeal – a rare thing indeed, in any genre of music. More recently he was one of the forces behind Swedish House Mafia – One (Your Name) featuring Pharell Williams, another top ten UK hit, crashing into the summer charts at #7 and soundtracking every festival, dance event and Ibiza club night swiftly followed by ‘Miami 2 Ibiza’ with UK rap sensation Tinie Tempah. 16 This summer the trio’s single ‘Save The World’ feat John Martin has dominated the airwaves worldwide becoming their ultimate festival anthem. They have also realised their dream to work with Chris Martin reworking Coldplay’s ‘Every Teardrop Is A Waterfall’ Axwell’s only release so far this year reaffirmed his standing in the underground with the club smash ‘Heart Is King’ achieving ‘Essential New Tune’ status & Beatport No.1 “I do feel pressure to maintain a certain level of success,” says Axwell. “That’s a weight that lies on my shoulders – but all that pressure comes from myself. I want every tune to be better than the last one: to sound stronger, to be phatter, to work better in a club. So it’s pressure, but it’s good pressure. It pushes me forwards, creatively. I question the tracks – and myself – the whole time. I’ve got a good expression: the goosebumps never lie. If you get goose-bumps during the production stage, then you’re on the right track...” MORE OF AXWELL: TWITTER @Axwell http://www.axwell.co.uk/ AND OF COURSE wesc.com/weactivists 17 Axwell Bassoon Axwell Banjar DE S C R I P T I ON •type: 40mm titanium drivers •1kHz sensitivity: 105 dB •impedance: 32 Ohms •frequency range: 20-20 000 Hz •plug: gold-plated screw 3,5mm stereo + 6,3mm adaptor •detachable cord: 1,8m screw cord + 1,10m straight cord, TPU cord •handsfree •travel adaptor •weight: 220g DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 110 dB •impedance: 32 Ohms •frequency range: 20-20 000 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 115g COST COST C406764 unisex DJ pro headphones 18 C406775 unisex premium headphones 19 Bassoon Bassoon C405356 unisex DJ pro headphones C405356 unisex DJ pro headphones DE S C R I P T I ON •type: 40mm titanium drivers •1kHz sensitivity: 105 dB •impedance: 32 Ohms •frequency range: 20-20 000 Hz •plug: gold-plated screw 3,5mm stereo + 6,3mm adaptor •detachable cord: 1,8m screw cord + 1,10m straight cord, TPU cord •handsfree •travel adaptor •weight: 220g DE S C R I P T I ON •type: 40mm titanium drivers •1kHz sensitivity: 105 dB •impedance: 32 Ohms •frequency range: 20-20 000 Hz •plug: gold-plated screw 3,5mm stereo + 6,3mm adaptor •detachable cord: 1,8m screw cord + 1,10m straight cord, TPU cord •handsfree •travel adaptor •weight: 220g COST COST 001 white 20 999 black 21 Bass 001 white C 4 0 57 3 2 unisex DJ headphones DE S C R I P T I ON •t ype: 40mm power drivers •1kHz sensitivity: 120 dB •i mpedance: 32 Ohms •f requency range: 20-20 000 Hz •p lug: gold-plated 3,5mm stereo •d etachable cord: 1,0m + 0,1m adaptor, PVC cord •handsfree •180 degree rotating ear cap •w eight: 180g COST Bass Bass C 4 0 57 3 2 C 4 0 57 3 2 COST COST 468 true red 68B jazz blue Bass 999 black C 4 0 57 3 2 COST 22 23 Banjar 001 white C406923 unisex premium headphones DE S C R I P T I ON •type: 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unisex premium headphones COST Tambourine golden 999 black C405677 COST 28 29 Maraca Clover 979 night green C406859 unisex retro style headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 113,50 dB •impedance: 32 Ohms •frequency range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 183g COST 30 Maraca Heart Breaker 925 pebble grey C406858 unisex retro style headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 113,50 dB •impedance: 32 Ohms •frequency range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 183g COST 31 Maraca seasonal 613 Adriatic blue C404294 unisex retro style headphones DE S C R I P T I ON •t ype: 40mm power drivers •1kHz sensitivity: 113,50 dB •i mpedance: 32 Ohms •f requency range: 20-20 001 Hz •p lug: gold-plated 3,5mm stereo •c ord: 1,10m + 0,1m adaptor, PVC cord •handsfree •w eight: 183g COST Maraca Larper Stripe 762 dark purple C 4 0 6 8 57 unisex retro style headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 113,50 dB •impedance: 32 Ohms •frequency range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 183g Maraca seasonal 999 black C404294 COST COST 32 33 Maraca Maraca 000694 unisex retro style headphones 000694 unisex retro style headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 113,50 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: gold-plated 3,5mm •stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 183g DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 113,50 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: gold-plated 3,5mm •stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 183g COST COST 001 white 34 999 black 35 Bongo 001 white 0006993 unisex premium headphones DE S C R I P T I ON •type: 40mm power drivers 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539 blanery green Oboe NS 207 vibrant yellow 0006997 COST Oboe NS 999 black 0006997 COST 40 41 Oboe solid seasonal 613 Adriatic blue C405046 unisex street headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequency range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 143g Oboe solid NS 001 white 0006999 unisex street headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: 3,5mm stereo •cord: 1,10m + 0,1m adaptor, •handsfree •weight: 143g fabric cord COST COST Oboe solid seasonal Oboe solid NS 92A pale grey 999 black 0006999 C405046 COST 42 COST 43 Oboe golden seasonal 642 blue bell C404078 unisex street headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequency range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m 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3,5mm stereo •cord: 0,5m + 1,0m extension, PVC cord •weight: 147g COST COST 585 forest green 50 999 black 51 Conga 001 white 0006995 unisex premium headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 147g COST Conga 0006995 0006995 COST COST 468 true red 539 blanery green Conga Conga Conga Conga 0006995 0006995 0006995 0006995 COST COST COST COST 219 pale gold 52 Conga 422 sachet pink 653 medium blue 999 black 53 Overlay no.2 Conga Matte Conga 0007000 unisex premium headphones 0007001 unisex premium headphones DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, fabric cord •handsfree •weight: 147g DE S C R I P T I ON •type: 40mm power drivers •1kHz sensitivity: 120 dB •impedance: 32 Ohms •frequence range: 20-20 001 Hz •plug: gold-plated 3,5mm stereo •cord: 1,10m + 0,1m adaptor, PVC cord •handsfree •weight: 147g COST COST Overlay no.2 Conga Matte Conga 0007000 0007001 COST COST 001 white 795 blue iris 54 001 white 221 dandelion yellow 55 Matte Conga Matte Conga Matte Conga Matte Conga 0007001 0007001 0007001 0007001 COST COST COST COST 237 mauritius blue 474 hot orange 761 purple passion Matte Conga Matte Conga 0007001 0007001 COST COST 539 blanery green 56 750 magenta 999 black 57 Kazoo 001 white C405483 unisex in-ear headphones DE S C R I P T I ON •type: 10mm power drivers •1kHz sensitivity: 102 dB •impedance: 16 Ohms •frequence range: 20-20 000 Hz •plug: gold-plated 3,5mm stereo •cord: 1,2m + 0,1m adaptor, PVC cord •handsfree •weight: 15g 691 blueprint C405483 COST COST Kazoo Kazoo C405483 C405483 COST COST 539 blanery green 58 Kazoo 999 black 59 Piccolo 001 white 0006996 unisex in-ear headphones Ear cushions 0005335 unisex 3 pair of ear cushions DE S C R I P T I ON 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