September - October 2014 Issue - Dairy Deli Bakery Council of So

Transcription

September - October 2014 Issue - Dairy Deli Bakery Council of So
SEPTEMBER/OCTOBER 2014
46
BC
D
l D ue
na ss
io r I
at a
N in
th em
S
Congratulations
Boss!
DDBC 2014
Lifetime
Achievement Award
from your
Bristol Farms Family
Calendar
OFFICIAL PUBLICATION
DDBC of Southern California
www.ddbcsocal.org
In This Issue:
46th National DDBC Seminar
The 46th National DDBC Seminar is scheduled to be conducted Sept. 12-14 at the
Omni La Costa Resort and Spa in Carlsbad. The theme is “Success in Service” and
the program features a host of heavyweight retailers and industry leaders who will
lead attendees to where the industry is heading. Everything you need to know
about the Seminar begins on Page 10.
Lifetime Achievement Award:
Kevin Davis, President/CEO of Bristol Farms Markets will be presented with the
DDBC’s Lifetime Achievement Award at the October meeting. Read about his
contributions to the Southern California food industry on Page 18.
July Meeting of DDBC
The DDBC’s annual Casino Night mixer has been rechristened as the Jean Dreshner
Memorial Casino Night. See story and photos beginning on Page 24.
Also in this issue:
An expanded calendar of events; and news from around the industry.
Advertiser index
Bristol Farms
Cacique USA
Concept Food Brokers
DSW Distribution
Evergood Sausage
Florida’s Natural
Horizon Sales Corp.
LALA
2
Cover
23
4
5
9
35
21
La Mexicana
Litehouse Foods
Marin Cheese
Rose Packing
Unified Grocers
VV Supremo
WAFC
7
31
32
32
19
34
29
Advertising, editorial information
For advertising information in the
DDBC News, contact Dalva Fisher at
435-674-3504 or Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX:
714-375-3906.
Items to be submitted for editorial
consideration should be sent to: Editor,
DDBC News, P.O. Box 4533, Huntington Beach, CA 92647.
All submissions are subject to editing for style and content.
DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC
of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington
Beach, CA 92647. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872,
Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.
Subscription rates are $30 per year. Membership in the DDBC includes a subscription.
Copyright 2012 by the DDBC of Southern California. All rights reserved.
September
1 – Labor Day.
4 – Monterrey Food Show, Omni
La Costa Resort. Information:
www.monprov.com.
12-14 – DDBC National Seminar,
Omni La Costa Resort and Spa,
Carlsbad. Information: 562-9477016.
16 – Mexican Independence Day.
21-23 – CGA Strategic Conference, Palm Springs Convention Center.
23 — Green Hasson Janks Food
and Beverage Industry Forum, The
Grammy Museum, Los Angeles. Information: [email protected].
24-26 – Rosh Hashanah.
29 – Advantage Sales & Marketing Golf Tournament for City of
Hope, Pelican Hill GC, Newport
Beach.
October
3-4 – Yom Kippur.
9 – DDBC Membership Meeting,
Embassy Suites Hotel, Garden Grove,
5 p.m. Information: 562-947-7016.
11-14 – NFRA Convention, Orlando.
13 – Columbus Day.
16 – Dairy-Deli & Wine & Spirits
Golf Classic for City of Hope;
Pechanga Resort, Temecula. Information: www.cityofhope.org.
More Calendar
Page 34
About the cover
Cacique® USA has offered only
the finest quality cheeses and other
Hispanic products for nearly four decades.
You can see the purity in every
Cacique® product that comes with
the pride, dating from unrivaled
tradition and exemplary service. All
have combined to make Cacique®
the largest Hispanic cheese
manufacturer in the world.
DDBC News, September/October 2014
3
DSW SALUTES THE 46TH NATIONAL DDBC SEMINAR!
DSW HAS QUALITY COLD STORAGE & DISTRIBUTION SERVICES FOR DAIRY,
DELI, BAKERY, PACKAGED MEATS, RAW INGREDIENTS, PACKAGING AND FINISHED GOODS!
DSW is a proud supplier of cold storage
distribution services for DDBC industry
members on the West Coast!! We handle
dairy, deli, bakery, packaged meats, beverages,
pharmaceuticals, organics, kosher, alcoholic
beverages and more! We are multi-licensed
and multi-temperature controlled serving
the USA from a State-of-the-Art convenient
location in Southern California. We provide
Retailer Routing Compliance Programs,
eCommerce Fulfillment Services, Clean
Room Packaging & Sampling Programs,
International Language Labeling and
Transportation Services across the USA!
Online inventory reports 24/7!
AT DSW, WE’VE EARNED THE TRUST OF MANY...
BECAUSE WE HAVE MADE THE COMMITMENT TO
APPRECIATE THE NEED FOR FLEXIBILITY, COSTEFFICIENCY, AND SUPERIOR QUALITY CUSTOMER
SERVICE......Call us today!
DSW Distribution Centers, Inc.
A Thayer Group Company
O FFICIAL P UBLICATION
DDBC of Southern California
Dave Daniel, Editor
www.ddbcsocal.org
VOL. L NO. 5 2014 • ISSN 00117862
Business Manager: Susan Steele
OFFICERS: President: Connie Thatcher (Advantage Sales & Marketing);
First Vice President: Cheryl Van den Hende (Monterrey); Second Vice President:
Sue Bargsten (DPI Specialty Foods); Secretary: Cynthia Yarak (Risvold’s); Treasurer: Bill Back (Zacky Farms); Advisor: Bill Mackie (Nasser Co., Inc.)
DIRECTORS: Sharon Fails (Nasser Co., Inc.), Lisa Juarez (Cacique, Inc.),
Laura Taketomo (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson
(Ralphs), Miriam Welch (Albertsons), Patti Winsell (Horizon Sales Corp.).
PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam
Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965;
§Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969;
§Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins,
1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill
Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980;
Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale,
1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane
Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry
Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim
Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999;
Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04;
Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008;
Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill
Mackie 2013.
HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey,
1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs,
1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989;
4 DDBC News, September/October 2014
DSW Distribution Centers, Inc.
8858 Rochester Avenue, Rancho Cucamonga, CA 91730
Brad Thayer, President, COO / (909) 483-5841 x117
[email protected] / www.dswdist.com
§Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and
§Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995;
Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and
§Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000;
John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003;
Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves,
2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark
Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan
Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013.
RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976;
§Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud”
Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth,
1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher,
1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson,
1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter,
1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Dreshner, 1998;
Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian,
2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler,
2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell,
2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013.
PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud”
Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007;
Debra Zimmerman, 2012.
LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell,
2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom
Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; §Bill MacAloney, 2012;
Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Davis, 2014.
SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976;
§Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell,
1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins,
1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988;
Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates,
1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim
Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz,
1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes,
2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei
and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010;
Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013.
§ — Deceased.
Hispanic Insights
Back-to-school ideas from Borden Dairy/LALA
September means back-to-school ... and
also means it is time for the annual dilemma
for parents in what to pack in the kids’
lunches.
Borden Dairy/LALA has some ideas,
thanks to a slew of new product introductions over the past few months, including
kid-centric drinkable yogurts in new flavors,
easy-pack Art gelatins, and other items.
“Our target market for these new items
is the millenial generation,” said Fred Leahy,
Sales Director West for LALA, a division
of Borden Dairy.
“One of the items is Art gelatin packs,
available in a plastic tub or tube, making
both highly portable for lunchboxes,” Leahy
said.
“There’s also new Frusion ‘Go Wild’
Smoothies, available in a variety of flavors
that kids love,” he added.
“Besides our complete line of regular
milk and yogurt products, we have LALA
Chocolala low fat milk, which has been making its way into milk cases around Southern
California,” he said.
“We know that back-to-school is a busy
and exciting time for families everywhere,”
Leahy said. “We know all of our products
are wholesome, nutritious and delicious and
designed specifically to help make that
morning ritual of packing lunches and getting them in backpacks a little less hectic.
“Our company has always been a leader
in innovation, quality, and value,” Leahy
said, “and we are proud of our reputation as
we help send children back to school this
month.
Borden Dairy/LALA offers a wide variety of
new back-to-school lunchbox items such as Art
Gelatins and Wild Drinkable Smoothies along
with Chocolala Milk ... and the company adds
attractive store displays.
Besides the back-to-school items, LALA
Yogurt Smoothies are delicious, convenient
and easy to enjoy anytime. They are made
with yogurt and real fruit for a wholesome
boost of calcium, protein and vitamins, all
in a size that’s just right.
The delicious fruity taste and simple
goodness comes in a 7-ounce bottle. They
are made with real fruit; are an excellent
source of calcium, Vitamin D, protein and
Vitamin A. They are low fat with no artificial colors, flavors or high fructose corn
syrup.
Borden Dairy and LALA are the same
company. Borden Dairy was formerly
known as LALA Foods, Inc. and changed
its name to Borden Dairy Company in July
2011. The company was founded in 2004
and is based in Dallas. Borden Dairy Com-
Mexican Independence Day
Mexican Independence Day is not
Cinco de Mayo, as most Americans believe; it is the 16th of September or
Dieciseis de Septiembre.
Five other Hispanic countries – Costa
Rica, El Salvador, Guatemala, Honduras,
and Nicaragua – celebrate their independence on Sept. 15, and September is also
Latino Heritage Month, so there are
6 DDBC News, September/October 2014
plenty of reasons to celebrate all things
Latino in September.
Cinco de Mayo (May 5) is observed
to commemorate a rag-tag Mexican
army’s unlikely victory over French
forces that were considered much superior at the Battle of Puebla on May 5,
1862, under the leadership of General
Ignacio Zaragoza Seguín.
pany operates as a subsidiary of Grupo Lala,
S.A. De C.V., one of the largest dairy companies in the world.
LALA’s branded products have been
quickly growing in popularity among U.S.
Hispanics, while the acquisition of the
Frusion and other brands has bolstered its
share of the drinkable yogurt and yogurtbased dessert categories.
The Southern California Division of
LALA is headquartered in Ontario, near the
Airport.
LALA’s heritage comes from the leading producer of milk, yogurt, cheese, cream
and yogurt-based desserts in Mexico. The
company owns 23 manufacturing facilities
in Mexico, the U.S. and Central America,
employing 30,000 people. LALA’s distribution network, the largest in Latin America,
comprises 160 distribution centers and
6,000 refrigerated routes, serving more than
550,000 customers every day.
The company’s portfolio of brands includes LALA®, Frusions® Go Wild, Nutri
Leche®, Los Volcanes®, Monarca®,
Mileche®, Vive®, Siluette®, Natural’es®,
Bell® and Parmalat®.
LALA’s mission is to develop and produce top-quality, innovative and nutritious
products for its customers while supporting
a culture of corporate social responsibility,
education, poverty relief, environmental
protection and sports and cultural activities.
For more information, visit
www.lalafoods.com.
Now available in Vons
and other fine supermarkets.
LA MEXICANA
Mark Dixon, Acosta Sales &
Marketing (714) 988-1319.
La Mexicana Food Products
DDBC News, September/October 2012
4601 Pacific Boulevard, Vernon, CA 90058
11
46th National DDBC Seminar
Behind the scenes at the Seminar
When you get a free minute at the 46th
National DDBC Seminar at the Omni La
Costa Resort and Spa Sept. 12-14, stop and
think about it for a moment.
The education, the comaraderie, the food,
the surroundings we all enjoy did not just
happen, as it does this time every year.
To provide you with the above items ...
and much more ... you have a dedicated
Seminar Committee to thank.
Led by General Chairman Kristal Clark
(Advantage Sales & Marketing), this year’s
Seminar promises to be one of the best ...
and there have been several great seminars
just in the past few years.
You can thank Clark and her team, including Co-Chairman Liz Wilson (Ralphs),
DDBC Business Manager Susan Steele and
2014 DDBC President (and 2013 Seminar
Chairman) Connie Thatcher (Advantage
Sales & Marketing) for the setting at La
Costa.
The rest of the team has been dedicated
since Day One. The opening Tisdell Cup
Golf Tournament is handled by veterans, so
there will be no unexpected surprises. Make
sure to tip your golf cap to Past President
Bob Dressler (Advantage Action), Bill Back
(Zacky Farms), Steve Nguyen (Unified Grocers), and Henry Rodriguez (Nasser Co.,
Inc.). There is a lot more behind the scenes
work going on besides figuring out which
team starts on which hole.
The prestigious National DDBC Luncheon Festival – always one of the highlights
of a highlight-filled weekend – seems to get
bigger and better every year. That is thanks
to a group of experienced cheese-slicers,
dessert arrangers, and table-setters handling
food items donated by member companies,
beginning work at dawn to be able to feed a
hungry crowd that knows more about food
than any other group around.
Say “thank you” to Jan Beecher-Seidel
(Premier Action Group), Sharon Fails
(Nasser Co., Inc.), Patti Winsell (Horizon
Sales), Cambria Fetherston (Crossmark),
Barbara Dolbee (Bonert’s Pies), and Jordan
Francis (JTJ Sales), among other volunteers.
And don’t forget to remember to add your
appreciation to the group at DPI Specialty
Foods, which gathered the goodies at their
warehouse in Ontario and transported them
8 DDBC News, September/October 2014
A view from the pool area of the Omni La Costa Resort and Spa in Carlsbad.
to Carlsbad (as they have done every year
at every location).
When you sit down to one of the breakfasts or dinners this weekend, many of those
same people are to be appreciated, along
with Cheryl Van den Hende (Monterrey),
who handled liaisons
with the chef and
kitchen staff.
The program is
top-notch with a lineup of retailers that can
fill us in on what’s going on these days and
what’s ahead in the
days to come.
Clark, Thatcher,
Kristal Clark
Past President and
previous Seminar Chairman Lisa Juarez
(Cacique) are mainly responsible and the coordination and graphics are again produced
by Ed Silva (Ralphs), who makes things run
smoothly and cleanly.
And no program can be produced without healthy cash donations. All the contributors are listed on pages 12-13, but the difficult part of asking for money was handled
with aplomb by Co-Chairman Liz Wilson
(Ralphs), who led the Committee in reaching and surpassing its goal with time to
spare, which makes for a better Seminar all
around.
Others on the Sponsorship Committee
are active DDBC retailers Jim Veregge (Unified Grocers), Silvia Quiroz (Cardenas
Markets), and Melissa Griffin (Stater Bros).
Also, Laura Taketomo (Food 4 Less) did a
lot of the asking for food donations as well
as items for the Silent Auction, which is
another popular attraction of the Seminar.
Sarah Ramirez and Past President Sue
Bargsten, both of DPI Specialty Foods, have
rounded up some outstanding and unique
items for the Silent Auction as well as items
for the golf goodie bags and the welcoming
goodie bags, along with Della Frorenza
(Nasser Co., Inc.) and Jordan Francis (JTJ
Sales).
Others with fingerprints all over this
Semiar are Cynthia Yarak (Risvold’s), and
Past Presidents Rona Reeves (Acosta) and
Bill Mackie (Nasser Co., Inc.).
As you can see, there is much more behind the scenes work going on than normally
meets the eye ... and this Seminar Committee deserves a nod to their enthusiasm, energy, and competence for giving us such an
outstanding weekend.
My hat is off to them.
–– Dave Daniel
4431 Corporate Center Dr. #123
Los Alamitos, CA 90720
(714) 699-1030 FAX (714) 723-6486
46th National DDBC Seminar
In the spotlight at the Seminar
One of the fountains along a walkway
at the Omni La Costa Resort & Spa.
Everything you
need to know ...
“Success in Service” has been selected
as the theme for the 46th DDBC National
Seminar, which is scheduled to be conducted
Sept. 12-14 at the Omni La Costa Resort
and Spa in Carlsbad.
The following is what to expect during
the Seminar:
Friday
Golf
The Sixth Tisdell Cup National Deli
Scramble officially kicks off the Seminar
and this year will be played on the Legends
Course at the famed Omni La Costa Resort
course, home of one of the premier stops on
the Ladies Professional Golf Association
(LPGA) tour and long considered one of the
finest golf resorts in San Diego.
The Legends Course is more spacious
than the Champions Course, with a more
open look, while providing a complementary set of strategic challenges and a variety
of visual encounters.
Bentgrass greens have been redesigned
and enlarged from an average of 3,000
square feet to an average of 5,000 square
feet.
Greens at the first, 12th, 15th and 17th
holes have been relocated.
Every bunker has been redesigned and reconstructed, complete with new drainage
and sand (numerous bunkers have been removed).
The Legends Golf Course, previously
known as the South Course, has undergone extensive restoration and remodeling in the past two years. When the
National Seminar was held at La Costa
in 2011, this course was closed and the
Tisdell Cup National Deli Scramble was
held at a nearby course. This will be
the first time a DDBC Tournament has
been conducted at a La Costa course.
Tees have been rebuilt and reshaped to
provide more space.
Fairways feature “golfer-friendly”
paspalum – a salt-water tolerant grass that
provides favorable, cushioned lies – and
have been widened.
The annual tournament was named for
DDBC Hall of Fame member Ken Tisdell,
who was chairman of the event for a number of years. A perpetual Cup ... the Tisdell
Cup ... was added six years ago and the tournament since has been known as the “Tisdell
Cup.” The names of the winning team members are engraved on
the cup each year.
The 2011 Seminar,
was held at La Costa
but the golf tournament was held at an
outside course.
Omni Resorts is
the new owner of the
facility and is in the
final stages of upgrading all aspects of the
resort, including both the Champions and
the Legends Courses.
The Tisdell Cup is scheduled for an 11
a.m. shotgun start on Friday, Sept. 12.
Brian Stodart
Brian Stodart is an accomplished professional pianist, guitarist and vocalist. He will
provide background
entertainment at the
Friday night mixer
and dinner following
the golf tournament.
Stodart performs at a
variety of entertainment venues and ceremonies. He has performed at weddings,
Convention Centers, Downtown Disney, and
at the beach with his mobile Grand Piano.
He appeared at the DDBC’s 2011 Awards
Night in Temecula and also at previous National Seminars.
From James Taylor, The Beatles, Elton
John and Billy Joel, to Norah Jones, Kings
of Leon, Jason Mraz and Coldplay, Stodart
skillfully delivers an eclectic yet familiar
mix of the greatest singer-songwriters of the
last four decades.
SATURDAY
Program
Tim Mulhall
Mulhall has taken part in past Seminars.
He is Director/Merchandising for The
Kroger Co.’s Food 4 Less/Foods Co. Divi-
The late Ken Tisdell
10 DDBC News, September/October 2014
Continued on Page 15
46th National Seminar Presented by the DDBC
Omni La Costa Resort & Spa • Carlsbad; Sept. 12-14, 2014
Two-Night Package
By Aug. 1
After Aug. 1
Deluxe Room Couple $1,299.00
$1,399.00
Deluxe Room Single $ 999.00
$1,099.00
Additonal night stay – Available for $250.00 each night.
Two-night Seminar package includes hotel, taxes, resort fees, internet
access, all meals, entertainment and business sessions.
Seminar Package Only – $550 per person (room not included).
Children’s packages are available for $130.00 per child (Ages 5-12).
GOLF PACKAGE
Package #1: 6th Tisdell Cup – National
DDBC Golf Scramble at La Costa Golf
Course
Friday, Sept. 12, 11 a.m. Tee Time $250 Per Golfer or $950 Per Foursome
WELLNESS PACKAGE
Package #2: $250 Per Person La Costa
Spa Package
PAYMENT INFORMATION
Register early to save money. Rooms are limited. Cancellation policy: Payment of Seminar package will be refunded,
less $100 administrative costs, if received prior to Aug. 1.
After Aug. 11, payment fee is NOT refundable.
Names (For badges;
include spouse’s name)
Company name
Enclosed payment summary:
Seminar Payment
$__________
Additional room night $__________
Golf
$__________
Spa
$__________
Children’s package
$__________
Sponsorship/Hosting $__________
Make checks payable to: “DDBC of Southern California”
and mail registration, along with payment, to: DDBC, P.O.
Box 1872, Whittier, CA 90609.
Packages
E-mail address
#1 Golf
#2 Spa
Specify: Couple ___ Single ___
Specify: Thursday ___ Sunday ___
Sponsor Levels Available:
General $400 ___ Bronze $1,500 ___
Silver $2,500 ___ Gold $5,000 ___
Platinum $10,000 ___ Other ___
Total enclosed $__________
Name on Credit Card__________________________________
Signature___________________________________________
Credit Card number___________________________________
Expiration Date______________________________________
DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872;
[email protected].
DDBC News, September/October 2014
11
46th National
DDBC Seminar
Tentative
Schedule
Friday – Sept. 12, 2014
10 a.m.– Golf Check-in La Costa Golf Legends Course
11 a.m.– Shotgun start 6th Tisdell Cup
5-10 p.m. – Seminar Registration Check-in
Edge Pool & Valley Promenade
6-10 p.m. – Reception, Golf Awards, Buffet & Entertainment
Edge Pool & Valley Promenade
Saturday – Sept. 13, 2014
8-9:30 a.m. – Breakfast
Poinsettia Foyer
9 a.m. – Opening Business Session
Poinsettia Ballroom
Timothy Mulhall – Kroger Co./Food 4 Less/Foods Co. Division
Stacy Montenko – Cystic Fibrosis Survivor
10:30-10:40 a.m. – Coffee Break
Daniel Barth – Super King Market
Jennifer Overton – Marriot
12:15-2 p.m. Deli Festival Luncheon
Vista Terrace
Afternoon Free
6 p.m. – Silent Auction Opens & Social Hour
Poinsettia Ballroom
7 p.m. – Dinner
Poinsettia Ballroom
8 p.m. – Hypnotist James Kellogg Jr.
9 p.m. – Silent Auction Closes
9:15-11:15 p.m. – Dancing to DJ
Sunday – Sept. 14, 2014
8-9 a.m. – Breakfast
Poinsettia Foyer
9 a.m. – Closing Business Session
Poinsettia Ballroom
Peter Henjy –Unified Grocers
James Worthy – Former Lakers All-Star
$1,000 Raffle & Closing Remarks
11:15 a.m. – Seminar Concludes
Noon – Check out
Attendees who have pre-registered their child for Kid’s Kamp
Friday night – 6-10 p.m. – Parlor Room
Saturday night – 6-10 p.m. – Iris Room
Dinner will be provided for them
12 DDBC News, September/October 2014
2014 Sponsors
As of Aug. 20
1. Saputo Cheese USA
2. Eggland’s Best
3. Moark, LLC
4. Insight Food Sales
5. Give & Go Prepared Foods
6. Advantage Sales & Marketing
7. Ralphs Grocery
8. Premier Action Group
9. Butterball
10. Reser’s Fine Foods
11. Hobart/Laura Reyes
12. Monterrey
13. Florida’s Natural Grocers
14. Smithfield/Farmland
15. J. Brass Company
16. DPI Specialty Foods
17. Sargento
18. Stremick’s Heritage Foods
19. Aryzta/La Brea Bakery
20. Unified Grocers
21. Land O Lakes
22. Bar-S Foods
23. 365 Marketing, Inc.
24. Nestle
25. Ecolab
26. CSM Baking
27. Super King Markets
28. GlenOaks Farms, Inc.
29. Golden Cheese of California
30. Tillamook County Creamery Assn.
31. Daisy Brand
32. Bonert’s Pies
33. LC Marketing
34. Tzali’s Kosher Sales & Marketing
35. Boar’s Head
36. Horizon Sales Corp.
37. Chobani
38. Mapleleaf
39. Kretschmar
40. English Bay Batter
41. Fountain of Health
42. Challenge Dairy
43. Stacy’s Pita Chips
44. Crunch Master
45. Alouette
46. Barry’s Bakery
47. Skinner Baking
48. 34° Crackers
49. Bloch’s Best/Lemonade
50. FGF/Stonefire
51. Kings Hawaiian
52. Mission Foods.
53. Simply Artisan Reserve by Litehouse
46th National DDBC Seminar Sponsors
Platinum
Gold
Silver
Bronze
DDBC News, September/October 2014
13
46th DDBC’s National Seminar
Sponsorship Form
Planning for the DDBC’s 46th National Seminar, which is
scheduled to take place Sept. 12-14 at the Omni La Costa Resort
& Spa in Carlsbad, is well underway.
Each sponsorship aids in the development of quality programs and learning experiences.
$400 General Sponsor
$1,500 Bronze Sponsor
We ask you to be a part of the seminar by donating to this
fund. Your company’s name will be added to the list of sponsors
and published each month in the DDBC News as well as
recognition at the seminar. Sponsors of $1,500 or more will
have their company logo on signage and in DDBC News.
$2,500 Silver Sponsor
$5,000 Gold Sponsor
Company Name
$10,000 Platinum Sponsor
Individual’s Name
Business Address
City, State, Zip
Please mail your check, made payable to the Dairy Deli Bakery Council or DDBC, to the DDBC, P.O.
Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration.
Your Sponsorship levels
General Sponsor ($400)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
Bronze Sponsor ($1,500)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
Silver Sponsor ($2,500)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Company Logo Displayed on Signage
at Seminar
• Includes Golf Twosome at the DDBC
Tisdell Cup Tournament, La Costa Course
• Company Logo Displayed on Signage
at Seminar
Gold Sponsor ($5,000-$9,999)
Includes:
• Recognition in DDBC News
• Recognition in Program Brochure at
Event
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Company Logo Displayed on Signage
at Seminar
• Includes Golf Foursome at the DDBC
Tisdell Cup Tournament, La Costa Course
OR 2 Night Single Seminar Package including room, meals, Business Sessions &
Entertainment at La Costa Resort and Spa
Platinum Sponsor ($10,000+)
Includes:
• Recognition in DDBC News
14 DDBC News, September/October 2014
• Recognition in Program Brochure
• Company Logo Displayed on Large
Screens during All Business Sessions at
Seminar
• Includes Golf Foursome at the DDBC
Tisdell Cup Tournament, La Costa Course
• Includes 2 Night Complete Seminar
Package Including Room, Meals, Business
Sessions & Entertainment (Single or
Couple) at La Costa Resort & Spa
• Specific Event Hosting and Recognition During Seminar: Specific Event Choice
Will Be Offered on a First Reserve Basis.
Includes Extra Signage Recognition and
Event Banner at Specific Hosted Event.
Sponsoring Company Products Will Be
Highlighted and/or Sampled During Event.
Platinum Sponsors Recieve Platinum
Recognition!!!
Send news of your company to:
Editor, DDBC News
P.O. Box 4533
Huntington Beach, CA 92647
or email: [email protected]
46th National DDBC Seminar
In the spotlight at the Seminar
Continued from Page 10
sion, based in Los Angeles. He is responsible for merchandising for Food 4 Less and
Foods Co. stores in California, Nevada, Illinois and Indiana.
He began working in the grocery industry as a store clerk nearly 41 years ago. He
held a number of positions in Food 4 Less
stores and was named a store director in
1981.
During his career, he has served in a number of leadership roles in Produce Merchandising and Operations. In 1997, he was appointed Group Vice President of Perishables. He was promoted to Group Vice
President of Store Operations in 1999 and
was appointed Group Vice President of Perishables/Hispanic
Merchandising in
2003. He was appointed to his current
position in 2010.
Mulhall is involved with the City
of Hope and currently
serves on the Board
and is Dinner Chairman for the Harvest
Ball. He has also served as co-chair of the
La Gota de La Vida campaign, which raises
awareness in the Hispanic community to
support the National Bone Marrow Registry.
Mulhall and his wife, Rhonda, live in
Mission Viejo and have three children and
eight grandchildren.
Stacy Motenko
Motenko, 27, works as a Patient Advocate at a specialty pharmacy, where she provides support, resources and education for
patients with chronic illnesses. She received
her degree in Communication from the University of California, Santa Barbara, where
she minored in Education and Applied Psychology.
Motenko was born with a fatal disease –
cystic fibrosis – and was given a life expectancy of less than 18 years.
Today, she is not only alive well past her
life expectancy; she has accomplished many
things along the way.
Stacy has been volunteering and speaking at events for the Cystic Fibrosis Foundation for the past 16 years. She has been
the keynote speaker at the Orange County
Gala for the past 14 years and a Team Leader
for the Great Strides Program, raising millions of dollars for medical research.
In addition to speaking for the CF Foundation, she has also spoken at Corporate
Events, Pharmaceutical Companies and
Hospitals.
She was chosen twice to be an Ambassador for the California Life Sciences day at
the State Capitol, where she spoke to Legislators about health care reform. She was
also the recipient of the 2013 Alex Award,
given by the Cystic Fibrosis Foundation to
one individual in the
Country who is making a significant difference in the community.
In addition, she
was featured in OC
Metro Magazine as
one of 10 women
making a difference in
Orange County and
was the recipient of the Hero of Hope Award
sponsored by Genentech. Most recently, she
gave a TEDx talk about “Breaking Boundaries” for an audience of 2,000 students.
She has learned how to overcome the
challenges that she faces each day and has
inspired others to live their lives to the fullest and give back to the community.
Her talk about “Breaking Boundaries” inspires others to live life to the fullest; overcome obstacles; accomplish challenging
goals; believe in themselves; not let limitations define them or limit dreams; realize
their own power.
Daniel Barth
Barth is the General Manager of Super
King Markets. He is responsible for Buying, Merchandising and Operations.
Barth joined Super King in 2006 as Grocery Buyer and has participated in growing
the company from 2 stores to 6 stores and 2
warehouses over the last 8 years. He was
appointed to his current position in 2009.
Barth began what turned out to be his
career in the grocery business with Vons/
Pavilions in 1977 as a courtesy clerk. During this time he enjoyed 8 years on the
Tianguis Stores project – Vons energetic
foray into serving the Hispanic demographic
in Southern California.
He held several store positions up to
Store Director, then Buyer/Merchandiser
and was with Vons until 1997. From there
he spent time with Gelson’s Markets and
Tresierras Bros. Corporation before joining
Super King.
At each juncture he has been supported
and taught by many people, some of whom
will be at the Seminar, and for that he is
grateful.
Daniel and his wife
Eugenia serve in
children’s ministries
in their local congregation and he serves
on the Board of Directors of Sarge’s Community Base, a Pasadena-based non-profit
serving at risk youth
and their families. He
is the proud father of five children. He and
his family live in the San Fernando Valley.
Jennifer Overton
Overton brings a lifetime of experience
in the service industry.
“A quick look at her credentials shows a
vast array of experience in one of the
nation’s key service
industries,” Clark
said. “She has
emerged as a true
leader, which makes
her insight into service a valuable addition to our attendees.”
Overton is a 27year veteran of
Marriott International. Her journey has
taken her through multiple disciplines and
afforded her numerous leadership opportuContinued on Page 16
DDBC News, September/October 2014
15
46th National DDBC Seminar
In the spotlight at the Seminar
Continued from Page 15
nities. It might also be the first time that
someone from a competing hotel chain has
been a keynote speaker at an Omni resort.
Overton began her career at the Denver
West Marriott at the bell stand. Upon graduation from Metropolitan State College in
Denver, she moved to San Francisco in order to join the management ranks.
At the San Francisco Airport Marriott she
jumped into the sales arena, where she excelled as an Executive Meetings Manager
and a Catering/Convention Services Manager.
She later moved to the team at the Desert
Springs JW Marriott Resort and Spa – the
site of many past DDBC Seminars – as an
Event Manager. Her tenure at Desert Springs
enabled her to join the operations team,
where she was the Front Office Manager as
well as Executive Spa Director.
Most recently she was the Assistant General Manager at the Coronado Island
Marriott Resort. In that capacity she oversaw the day-to-day operation of the resort
and was a key contributor to the success of
the resort’s transformation during a total
renovation in 2007.
She resides in San Diego where she enjoys hiking, bike riding, reading and the
culinary arts. Currently, she is the Director
of Learning for the Western Region. She,
along with the Global Learning Team, is
responsible for rolling out BLT/4 Disciplines of Execution throughout the Americas.
“We will be announcing more speakers
soon,” Clark said. “The Committee is hard
at work to make this one of the most memorable Seminars ever ... and the Committee
is off to a great start.”
James Kellogg, Jr.
James Kellogg, Jr. is a Master Hypnotist
as well as a Board Certified Hypnotherapist.
He has been delighting audiences with his
magic since he was 7 years old. He knew he
was hooked for life when he won the “Gong
Show” at the age of 17. He is one of the
most sought after performers today. His
stage credits are quite extensive including;
Television, Film, Radio and literally thousands of Casino Performances, Corporate
events, Colleges, High Schools, Fairs & Festivals around the country and overseas.
Kellogg’s credentials and affiliations and
some highlights from his career include:
• Member, American Board of Hypnotherapy
• Member, National Guild of Hypnotists
• Member, Academy of Magical Arts,
Inc. (Magic Castle)
• Member, International Brotherhood of
Magicians
• Member, Society
of American Magicians
• Member, Magic Guild of Southern California
• Headline Act for numerous stage productions including “A Magical Night”,
Brooks Theater, “A Night of Magic”, Mission Theater, and many more.
• Featured Corporate Magician for:
Legoland California, Morton Salt, Southwest Airlines, Mercedes Benz, Allstate Insurance Co., Home Depot, United Airlines,
Southern California Edison, Washington
Mutual Bank, Hilton Hotels, Callaway Golf,
Union Pacific Railroad, and many more.
Ryan Patao
Following the evening’s entertainment
portion, renown DJ Ryan Patao takes over
as Seminar attendees round out the evening
on the dance floor.
Patao is a special
event disk jockey
based in Southern
California.. His
choice of expertise
began in 2001, working with many renowned event services.
Always striving for
customer satisfaction, his eclectic taste in
music is enjoyed by people of all ages. He’ll
be keeping everyone happy and hopping
until 11:15 p.m.
16 DDBC News, September/October 2014
SUNDAY
Pete Hejny
Pete Hejny is the Executive Director
Service Deli/Bakery at Unified Grocers, a
position he assumed in June of this year,
returning to the Retail side of the Food Industry after nearly four years on the supply
side at Dawn Foods.
He is a Past President of the Southern
California Deli Dairy
Bakery Council
(2000) and was instrumental in incorporating the Bakery Industry into the former
“Deli Council.”
Hejny has worked
in the Food Industry
in some capacity since
1980. His experience is all encompassing
and ranges in scope from managing catering businesses, to restaurant management
and to the grocery industry.
He began his grocery career in 1986 at
Ralphs Grocery Company as a bakery manager and was ultimately promoted to Director Service Deli/Service Bakery for Food 4
Less.
He moved to Bristol Farms in 1997 and
was Senior Director of Food Service and
Bakery (1997-2008). His responsibilities
included the management and growth of
sales and margin for all aspects of the Food
Service and Bakery Divisions. That included
the Deli, Catering, Cheese, Cafe, In-store
Bakery and Commercial Bakery Departments. Additionally, his responsibilities included the management of a 10,000-square
foot central kitchen that produced product
for virtually all departments at Bristol
Farms.
He also led several corporate-wide task
forces that included projects such as overall corporate margin growth, corporate wide
shrink reduction and the development of
underperforming stores.
Then he spent nearly two years as Senior Director of Health Nutrition and
Sustainability for Bristol Farms and Lazy
Acres.
Continued on Page 17
46th National DDBC Seminar
In the spotlight at the Seminar
Continued from Page 16
He stepped out of Retail to become Food
Service Lead for Dawn Food Products,
working out of the Ontario office, where he
was responsible for the sales, margin, growth
and development of the Food Service Division at Dawn Foods Ontario.
He has been an active supporter of the
City of Hope and currently is an Executive
Vice President with the Food Industry Bakery Division Benefiting the City of Hope.
He is a proud graduate of USC, where
he earned a Bachelors Degree and a Masters
” Degree. The MBA is with an entrepreneurial emphasis. He also is a 1991 Graduate of the USC Food Industry Management
Program.
He has been lauded for many industry
skills, including strategic analysis, which
includes plan creation and implementation.
He also has vast skills in people management, coaching and development.
In his off time he enjoys being outdoors.
He enjoys cycling, hiking and racing
outrigger canoes. He also enjoys writing and
cooking.
James Worthy
James Worthy defines the term “most
valuable player” – not just in his career as a
superstar athlete but as an entrepreneur,
sports broadcast analyst, commercial
spokesman and devoted father.
Under the tutelage of famed coach, Dean
Smith, Worthy teamed with dream teammate
Michael Jordan and was named to virtually
every All American team following his junior year as a Tar Heel. After being selected
MVP of the Final Four in 1982, he was the
No. 1 overall pick in the 1982 draft, joining
the reigning NBA Champion Lakers while
continuing his college education and finally
graduating with a BA degree from North
Carolina.
As a Laker for 12 consecutive years,
Worthy earned the name “Big Game James”
for his dazzling performance in championship playoffs. On December 10, 1995, Worthy became only the sixth player in Laker
history to have his jersey retired. His No.
42 joined the jerseys of teammates Gail
Goodrich, Jerry West, Elgin Baylor, Wilt
Chamberlin, Kareem Abdul-Jabbar and
Magic Johnson. Worthy was inducted into
the Naismith Memorial Basketball Hall of
Fame in 2003, topping a long list of noteworthy statistics:
• Seven-time NBA All-Star
• Member of three
NBA Champion
teams
• NBA Finals Most
Valuable Player; 1988
• College Player of
the Year; 1982
• MVP OF NCAA
Championship, 1982
• Rated by NBA one of the 50 all time
best pro players
• Boys & Girls Club Hall of Fame
Since retiring in1994, Worthy commenced a second career as owner and President of Worthy Enterprise. His schedule is
devoted to appearances on the corporate and
collegiate lecture circuits, commercial and
sports broadcasting.
2014 DDBC’s National Seminar Committee
General Chairman
Kristal Clark .................................................. Advantage Sales &
......................................................................... Marketing
Co-Chairman
Liz Wilson ...................................................... Ralphs Grocery
Committees
Ed Silva (Program) ....................................... Ralphs
Connie Thatcher (Program) ......................... Advantage Sales &
......................................................................... Marketing
Lisa Juarez (Program) .................................. Cacique USA
Bob Dressler (Golf) ....................................... Advantage Action
Bill Back (Golf) .............................................. Zacky Farms
Steve Nguyen (Golf) ...................................... Unified Grocers
Henry Rodriguez (Golf) ................................ Nasser Co., Inc.
Jan Beecher-Seidel (Festival Luncheon) .... Premier Action
......................................................................... Group
Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc.
Patti Winsell (Festival Luncheon) ............... Horizon Sales
Cambria Fetherston (Festival Luncheon) ... Crossmark
Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies
Jordan Francis (Festival Luncheon) ........... JTJ Sales
Cambria Fetherston (Theme Coordination) Crossmark
Cheryl Van den Hende (Food) ...................... Monterrey
Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers
Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets
Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets
Della Frorenza (Hospitality) ........................ Nasser Co., Inc.
Laura Taketomo (Hospitality) ...................... Food 4 Less
Jordan Francis (Hospitality) ........................ JTJ Sales
Cynthia Yarak (Entertainment) ................... Risvold’s
Rona Reeves (Registration) .......................... Acosta
Sue Bargsten (Silent Auction) ...................... DPI Specialty Foods
Sarah Ramirez (Silent Auction) ................... DPI Specialty Foods
Connie Thatcher (2014 DDBC President) . Advantage Sales &
......................................................................... Marketing
Bill Mackie (Advisor) .................................... Nasser Co., Inc.
Susan Steele (DDBC) .................................... Business Manager
Dave Daniel (Pacific Rim Publishing) ......... DDBC News
DDBC News, September/October 2014
17
Lifetime Achievement Award
Kevin Davis, Bristol Farms Markets
President/CEO has
nearly 45 years in
supermarket industry
Kevin Davis, President and CEO of
Bristrol Farms, will be presented the Lifetime Achievement Award by the Dairy Deli
Bakery Council (DDBC) of Southern California at its October membership meeting.
Davis, a longtime supporter of the
DDBC, becomes the second person this year
to receive the prestigous award, joining the
retired Eleanor Bennett (Unified Grocers),
who was honored at the May meeting of the
Council.
Davis started in the food industry in 1970
as a box boy. He joined Ralphs in 1974 and
worked all store level jobs through promotion to Store Manager in 1980.
He has encouraged employees to be active in the Council, including Pete Hejny,
who served as DDBC President in 2000, and
Robin Bell, a member of the Board of Directors for several years.
Davis also has been a keynote presenter
at past DDBC National Seminars and at
DDBC membership meetings.
Earlier this year, Davis was presented the
Robert B. Wegman Award for Entrepreneurial Excellence by the Food Marketing Institute (FMI) at FMI’s Midwinter Executive
Conference in Phoenix on Jan. 12.
Davis’ hard work, focus and early confidence were instilled in him by his parents,
but he received most of his mentoring under Ralphs executives Byron Allumbaugh,
Patrick Collins, Jim Brown and Al Marasca.
“They took me from box boy to senior
vice president of marketing; they supported
and encouraged me at college, at USC’s
Food Industry Management Program, and
later at graduate school at UCLA,” said
Davis. “In the early 1980’s there was lots of
growth and through it all, they gave me the
opportunity to be entrepreneurial, creative
and to try new things.”
In 1985, he was promoted to Assistant
District Manager and in 1986, was promoted
to District Manager. In 1986, he was promoted to Director of Sales and Advertising;
in April of 1988, to Vice President of Sales
Kevin Davis
and Advertising and in 1992, to Senior Vice
President of Marketing. His responsibilities
included sales, marketing, promotions, advertising, merchandising, pricing, public relations, marketing research & analysis, private label management and ethnic & specialty merchandising.
He left Ralphs after 21 years to become
Executive Vice President of Bristol Farms
in May of 1996. He was promoted by the
Board of Directors to President in July of
1996 and to Chairman of the Board, President and CEO on February 8, 1997.
Bristol Farms was acquired by SuperValu
several years ago, but Davis led a group to
take the company private again in 2011.
Davis continued to motivate this creative
spirit in his role invigorating the independent operator community at FMI through his
dedication to committee activities that help
his fellow, smaller store operators compete
in the food retail space. Davis is also a
prominent member of the food retail community, serving on FMI’s Board of Directors and as chairman of the 2014 Midwinter
Executive Conference.
Davis is past-chairman of the California
Grocers Association; director, past president
and currently advisory board member of the
18 DDBC News, September/October 2014
Western Association of Food Chains; and
past chairman of Unified Grocers. He was
named Alumnus of the Year by the USC
Food Industry Management Program in
1999 and Executive of the Year in 2011.
He also is Director and Past Chairman
of California Hospital Medical Center Foundation Board; and Past President for the
Food Industry Circle at City of Hope.
Recognized early in his career in 1986
by Business Week Magazine as one of the
50 “Fast Track Kids,” Davis noted, “I was
always encouraged to do what I would do if
I owned the company, so I did, and most of
it worked. The confidence to try new things
eventually led me to Bristol Farms, where
we have grown from three stores to a multiformatted, specialty grocer operating 21
high-end, unique and successful stores.
“It hasn’t always been easy, there are ups
and downs in every business and in every
career, but I believe that good entrepreneurial leadership comes from a sense of confidence in people, and in the ability to make
the right things happen if, as a leader, you
can clearly communicate a vision that others can believe in and that you simply help
them accomplish.”
Davis attributes his greatest satisfaction
in business to maintaining the Bristol Farms’
vision of quality and service through its
people after several rounds of acquisitions
over the last 17 years.
Davis and his wife of 33 years, Cindy,
have seven children. Of course, they met in
the supermarket industry. She said, “Kevin
looks for people’s strengths and helps to
develop them to their fullest. He is encouraging and optimistic. Through the challenges which arose during the purchasing
of Bristol Farms, Kevin’s main concern was
for the people who work with him.
“His determination and knowledge grew
during the acquisition, and with each new
challenge, he believed more in Bristol’s employees and their ability to be successful
under this endeavor. Kevin is rewarded by
the dedication and longevity of the people
who work with him. He loves the grocery
industry and the life he has created for himself. We, his family, are blessed that he
shares his stories and his passions with us.”
Leader.
Mentor.
Partner.
Visionary.
Philanthropist.
Our sincere appreciation for
your many contributions to
the Dairy-Deli-Bakery Council
and the food industry.
President and CEO of Bristol Farms
Ph: 800-724-7762 | unifiedgrocers.com
Dairy News
Cheese varieties continue to grow
Move over mozzarella, there’s a new cheese in town. Indeed,
there’s a smorgasbord of exotic cheeses finding their way into meals
nationwide as food manufacturers and restauranteurs seek to satisfy consumer demand for more indulgent and healthier cheese options, according to Cheese: Natural and Specialty Cheese in the
U.S. and Global Markets, 5th Edition, a recent report by market
research publisher Packaged Facts.
Retail dollar sales in the $16 billion natural and specialty cheese
market are forecast to grow by a compound annual growth rate
(CAGR) of 4% during 2014-2018.
“The broadening of the American palette beyond traditional favorites, cheddar and mozzarella, is driving growth of higher priced
specialty and ethnic cheeses. Consumers are generally looking for
products that are more indulgent, with new tastes and experiences,
or healthier, more nutritious indulgences that still taste good,” says
Packaged Facts research director David Sprinkle.
On the indulgent side, flavors of some newly launched cheeses
continue to be more robust, with smoky, peppery, and gourmet varieties most prevalent. On the health side, marketers have continued to promote cheese as fundamentally nutritious and good tasting, despite its high fat content. Sodium as well as fat content are
challenges to growth, and marketers have been addressing consumer health and diet concerns with better tasting reduced salt and
fat cheeses, and cheeses made from healthier milk. Various recent
healthier, better-for-you cheese launches address other needs and
desires such as low lactose/lactose free and organic ingredients.
Cheese sales have also benefitted from the snacking trend. Marketers are introducing products that cater to hectic, busy consumers looking for convenience in the form of products that are easy to
use and store while also good for on-the-go consumption. These
and other products also address the needs of the growing single or
dual household segment that wants smaller sizes that are easier and
more affordable to purchase and consume. Meanwhile, moms perhaps are the real heroes when purchasing cheese products, and they
drive sales of snack-friendly forms such as string/stick cheese given
to their kids.
CMAB joins Fuel Up to Play program in California
The California Milk Advisory Board (CMAB), representing
California’s more than 1,500 dairy families, announced its activation of Fuel Up to Play 60 (FUTP 60) in California for the 20142015 school year.
Fuel Up to Play 60 is an in-school physical activity and nutrition program created by the National Dairy Council in collaboration with the National Football League. The program encourages
youth to consume low-fat and fat-free dairy products, fruits, vegetables, lean meats and whole grains while achieving at least 60
minutes of physical activity every day.
“We know that children need a well-rounded and nutritious diet,
and one that includes dairy, to make sure that they are fueled up for
optimal learning and to sustain them through at least 60 minutes of
physical activity per school day,” said Jennifer Giambroni, Director of Communications for the CMAB.
“This is just one of the reasons we are excited to partner with
FUTP 60. Through this program, California dairy families are helping schools and students gain access to resources that will help
20 DDBC News, September/October 2014
make children healthier, more active and create good habits for
life,” she said.
Since its launch, FUTP 60 has helped to make wellness part of
the game plan in nearly 73,000 schools across the country. Qualifying California schools participating in FUTP 60 may be eligible
for up to $4,000 for the 2014-2015 school year to help support
their health and wellness programs.
This competitive program is designed to support schools that
implement plays from the 2014-2015 edition of the Fuel Up to
Play 60 Playbook. These plays can range from creating a healthy
breakfast program in a school to coordinating the 100 Mile Club,
which challenges students to walk, jog or run 100 miles at school
in a single school year to improve their health and well-being.
With students spending approximately 180 days in school each
year and with many students receiving both breakfast and lunch at
school, school can be a place where healthy habits can be taught
and encouraged. Each FUTP 60 play is designed to complement
current fitness and wellness initiatives within schools.
Borden Dairy Company/LALA Branded Products
proudly supports the DDBC
Naturally Nutritious. Simply Delicious.
LALA Branded products:
“Nourishment For Life”
Partners with the DDBC and the CA Food Industry
www.lalafoods.com
www.facebook.com/lalausa
LALA SoCal: 562.216.4747
©2014 LALA Branded Products, Inc.
Retailer News
Fresh Market
A new retail chain in Southern California has opened its first market in Laguna
Hills.
The Fresh Market’s first area location is
at 26560 Moulton Parkway, in The Village
at Nellie Gail Ranch.
The specialty grocer’s full-service philosophy will incorporate unparalleled product selection and expert customer service
in an inviting atmosphere. The Fresh Market employs a team of friendly, well-trained
professionals who pride themselves on providing the highest level of customer service
to shoppers. Employees can often be found
offering cooking advice or sharing their favorite tips to help customers create the perfect meal.
“We are excited to open our new store in
Laguna Hills and to expand our reach in
California,” said Craig Carlock, the
company’s president and chief executive
officer. “We look forward to introducing The
Fresh Market’s concept of quality perishables, excellent customer service and a
unique atmosphere to an expanded customer
base, and we look forward to offering neighboring communities a rewarding new food
shopping experience.”
Doors opened July 30. The store will
house nearly 24.000 square feet of culinary
delights, including a bakery that produces
30 freshly baked breads and 14 different pie
varieties daily, a full service meat counter
with freshly ground beef, a wide selection
of ready-to-serve entrées, fresh seafood delivered to the store several times per week,
and more than 200 imported and domestic
cheeses, as well as a bountiful produce department with more than 400 items and a
large organic selection.
Founded in 1982, The Fresh Market, Inc.
is a specialty grocery retailer. It currently
operates 158 stores in 26 states. For more
information, visit www.thefreshmarket.com.
Unified Grocers
Unified Grocers has appointed Brad
Alford, former chairman and CEO of Nestlé
USA, to its board as an independent, nonshareholder director.
Alford, who spent 32 years with Nestlé,
retired in 2012 after nearly seven years as
chairman and CEO of its USA division.
According to Richard E. Goodspeed,
Unified’s board chairman, “[Brad’s] deep
expertise in manufacturing and distribution
with one of the world’s largest CPG companies will add a valuable perspective to our
board and complement the retail experience
we gained with the appointment of Rocky
Laverty in April.”
Laverty was president and CEO of
Farmer Bros. Co from 2007 to 2011 and also
served as president and CEO of Smart &
Final from 1993 to 1998.
Bob Ling, president and CEO of Unified,
said Alford’s appointment “reflects our confidence regarding the business prospects for
independent retail grocers and our commitment to serving that market. Adding two
such distinguished directors [as Alford and
Laverty] in the space of a few months only
strenghtens the overall capability of our
board.”
Sprouts
Phoenix-based Sprouts Markets will
move to new headquarters next spring. The
natural grocery chain’s new corporate headquarters will be at 5455 E. High Street in
Phoenix.
“Our new High Street office will allow
for greater collaboration and engagement
with team members and business partners,”
said Doug Sanders, president and CEO of
Sprouts. “It also will better reflect the
Sprouts brand and our commitment to
sustainability.”
Included as part of Sprouts’ 77,400square-foot headquarters will be a new
Sprouts grocery store.
Sprouts operates more than 175 stores
across 10 states.
Safeway
Safeway shareholders voted overwhelmingly at the chain’s annual meeting to approve the merger with Albertsons.
The transaction, announced in March, is
expected to close by the end of the fourth
quarter, subject to customary closing conditions and regulatory approval.
Meeting at the chain’s headquarters in
Pleasanton, shareholders approved and
adopted the proposal for AB Acquisition
LLC, an affiliate of Boise, Idaho-based
Albertsons, to acquire Safeway. According
22 DDBC News, September/October 2014
to Safeway, 70% of the outstanding shares
and 96% of the shares voted were in favor
of the merger.
Shareholders also approved a non-binding advisory proposal to approve a mergerrelated compensation plan for Safeway’s
top-level executive officers; and they voted
down two other measures, in line with recommendations by the board of directors:
90% said no to a proposal to label products
containing genetically modified ingredients,
and 88% voted against extending producer
responsibility.
Pending any divestitures that might be
required by the Federal Trade Commission,
the merger with Safeway would leave
Albertsons with close to 2,400 stores, including approximately 1,300 from Safeway,
with total sales approaching $60 billion.
WAFC
Jay Cummins was elected to the WAFC
Board of Directors of the Western Association of Food Chains on July 19.
Cummins is President of Kroger’s
Smith’s Food & Drug Division, based in Salt
Lake City. He is responsible for 132 Smith’s
supermarkets in Utah, Nevada, Arizona,
Idaho, Wyoming and Montana.
Cummins began
his 41-year career
with Kroger as a clerk
in 1972 in Huntington
Beach. In the following years, he served in
positions of increasing responsibility in
store and district management and in Grocery Merchandising for the Food 4 Less Division. In 2002, he was appointed vice
president and general manager of the Food
4 Less Midwest Division, where he led the
expansion of the Food 4 Less price impact
warehouse store format into the Chicago
area.
In 2004, he was tapped as President of
Kroger’s Los Angeles-based Food 4 Less
Division, which operates stores in California, Nevada, Illinois and Indiana. He became President of the Mid-Atlantic Division
of Kroger in 2007, and has served in his
current position since February of 2014.
SUPPLYING THE SOUTHERN CALIFORNIA MARKET FOR OVER 38 YEARS
WISCONSIN’S FINEST INC.
Featuring American Finest Slices,
numero uno in So Cal.
RAYMUNDO FOOD
PRODUCTS INC.
The leading Hispanic dessert
provider in the country,
quality products and
packaging are a value.
LAKEVIEW CHEESE COMPANY
Featuring new Silver State Brand
non-dairy shredded cheese, a healthy
substitute. Quality at a value.
CONCEPT FOOD BROKERS INC.
1415 W. Garvey Ave., West Covina, CA 91790
626.960.2727 • fax 626.962.5390
email: [email protected]
July meeting of DDBC
Casino Night a tribute
to Jean Dreshner
Popular retailer remembered at
fun-raiser and fundraiser
The July meeting served as the third Dairy Deli Bakery Council
(DDBC) of Southern California Casino Night, but it also was the
first Jean Dreshner Memorial Casino Night ... and that’s the name
the event will be known as going forward.
More than $3,500 was raised through a raffle with all funds being donated to the Lymphoma Research Foundation. Dreshner died
in September 2013 of lymphona.
A group of Dreshner’s friends from the industry coordinated the
evening and chipped in to post a grand raffle prize of $1,000.
The group consisted of Irene Graves (Quest Sales & Marketing), Sue Bargsten (DPI Specialty Foods), Patti Winsell (Horizon
Sales Corp.), Sharon Fails (Nasser Co., Inc.), Janet Rice (Acosta
Foodservice) and Cindy Yarak (Risvold’s).
Members of the group, led by Graves, were winners at the DPI
food show in May at Pechanga Resort in Temecula and put their
winnings ... mostly Graves’ ... into the fund at that time.
Ironically, Graves’ ticket was drawn as the winner and she graciously donated it back to the Lymphona Research Foundation.
DDBC Hall of Famer Jim Veregge (Unified Grocers) put together a slide show that was played twice during the evening, highlighting Dreshner’s participation at many different industry events.
Attendees were able to play Black Jack, Texas Hold’Em, Roulette, and Craps throughout the evening and were given tickets for
a chance to win varied and valuable prizes.
In addition to the game prizes, there were raffle prizes besides
the grand prize available.
“This event continues to grow each year and we anticipate it
will continue to do so,” Veregge said.
The late Jean Dreshner with her husband, Bob Hernandez at a
DDBC function last year.
24 DDBC News, September/October 2014
Sue Bargsten (DPI Specialty Foods), Janet Rice (Acosta
Foodservice), Patti Winsell (Horizon Sales), Cindy Yarak
(Risvold’s), Sharon Fails (Nasser Co., Inc) and Irene Graves
(Quest Sales &Marketing) worked hard to make the evening
a success.
Action stopped on the Casino floor while a slide show of
Jean Dresher, put together by Jim Veregge (Unified Grocers) was shown.
Black Jack players, including Dottie Beamer (Equity Food
Sales) (center) and Kathie Porter (Unified Grocers) wait for
the dealer to turn his cards.
July meeting of DDBC
Larry Eiffert (JTJ Sales), Damian Valdez (Super King), and Terry
Sorem (Concept Food Brokers).
Tricia Phelps and Pilar Villasana, both of Bar-S. Villasana
began with the company on July 7.
Johnny Porter, Steve Nguyen (Unified Grocers) and Dave
Thatcher (Alta Dena) try their luck at Texas Hold’Em.
Robin Bell (Bristol Farms) and Cheryl Van den Hende
(Monterrey) were all smiles during the evening.
Marc Draper places his bets at the Roulette table among
several kibitzers.
Rey Garza (Bar-S Foods), Cindy Mulvaney (Unified Grocers) await their turn at a Black Jack table.
DDBC News, September/October 2014
25
July meeting of DDBC
Jerome Quintana (Del Real), Becky Villasenor (Cacique) and
Orlando Chavez (Cacique).
Gary Lofgron (Del Real), Margie Diaz (Foster Farms), and
John Sawyer (Foster Farms).
The photo booth provided lots of fun and laughs throughout the
evening.
All the tables were full most of the night as players tried to
garner tickets to win prizes.
A few of the prizes available in the grand raffle.
A few of the prizes available for Casino winners.
26 DDBC News, September/October 2014
Down Memory Lane
Celebrating 50 years
of the DDBC News
When the first issue of “Deli News” hit the streets in 1964, a
tradition was born.
The “Deli Council of Southern California” had been formed in
1960 and grew steadily from its infancy into a full-fledged organization quite rapidly.
The name of the Council was changed to the current Dairy Deli
Bakery Council at the turn of the new millenium and the magazine
followed suit.
The Hoffman Brothers ad for smoked bacon was one of the
first for the fledging magazine, at first called “Deli World.” This
one debuted in July 1963, just months before the magazine became a regular occurance, which happened in 1964, and the name
was changed to Deli News.
The magazine was produced by a variety of editors and companies during its first quarter of a century existance and has been
produced by Pacific Rim Publishing Co., Inc. of Huntington Beach
since March 1990, meaning Editor Dave Daniel will be celebrating his 25th Anniversary with the DDBC and the magazine.
Look for a nostalgic holiday look in the year-end issue coming
up.
Industry notes
Food and Beverage Industry Forum on Tap
Green Hasson Janks will conduct its third Food and Beverage
Industry Forum on September 23, at the Grammy Museum, 800
Olympic Blvd., Los Angeles 90015.
The event will feature speakers and panelists who are familiar
with the trends and challenges in the food industry. Attendees will
hear highlights from the 2014 Food and Beverage Industry Survey,
including an in-depth view of trends in innovation, expansion planning, capital expenditures, pricing, opportunities and risks, economic conditions and other benchmarking topics.
The program will kick off with keynote speaker, Adam Cooper,
Vice President, Insights & Innovation, at Roll Global. Some of
Roll Global’s leading brands include, Fiji Water, POM Wonderful,
Wonderful Pistachios, and Teleflora. A panel discussion will follow the keynote speaker.
To register, contact events @greenhassnjacks.com.
California CPE credit will be provided.
IDDBA selects Eardley as President/CEO
The International Dairy-Deli-Bakery Association™ (IDDBA)
has selected Michael J. Eardley as its new President and Chief
Executive Officer. He succeeds Carol Christison who died in March,
2014, after leading the Association for 31 years.
Eardley joined the IDDBA Aug. 25 from HEB Grocery Company in San Antonio, where he has worked for the past 13 years in
various roles with increasing responsibility, becoming the Director
of Deli, Cheese, and Prepared Foods in 2009.
Ed Meyer, VP of Meat & Seafood, at Schnuck Markets, St. Louis,
and search committee member said, “I’ve known Michael Eardley
for a number of years and he has the background and qualifications
to take the IDDBA to even greater heights. He’s highly respected
in the industry, passionate about the Association, and has the ability and experience to lead the strategic planning process.”
Eardley’s career in grocery started while he was still in grade
school working in the family supermarket. He then spent 29 years
working for D&W Food Centers in Grand Rapids, MI. Eardley
was Director of Food Service when D&W opened its first restaurant and its Central Kitchen. He later became Vice President of
Fresh Foods, heading up the Meat, Produce, Deli, Bakery, Seafood, Floral, and Chef Departments as well as leadership responsibilities for the Central Kitchen, Meat Plant, Floral Design and Distribution Facility, and Food Safety Departments.
In 2001, HEB Supermarkets hired Eardley to join their team as
Business Development Manager for Deli, Meat, and Cheese followed by a similar role for Food Service.
Send news of your company to:
Editor, DDBC News
P.O. Box 4533
Huntington Beach, CA 92647
or email to:
[email protected]
28 DDBC News, September/October 2014
Success Starts
With People
Successful businesses recognize the value
of an educated workforce, which is why
leading food industry retailers rely on the
Retail Management Certificate to provide
their employees with the most relevant skills
required for managerial success.
The Retail Management Certificate is a community college business program where
students earn valuable college credit that leads to higher degrees. Classes are available at
community colleges throughout the U.S. on campus or 100% online.
Course Content:
•
•
•
•
•
•
•
•
Human Relations
Business Technology
Business Communications
Management Skills
Marketing
Human Resource Management
Financial Management & Budgeting
Retail Management
To learn more visit: www.retailmanagementcertificate.com
The ACT-On Project is an equal opportunity employer/program and that auxiliary aids and services are available upon request to individuals with disabilities. This workforce solution was funded by a grant awarded by the U.S Department of Labor’s Employment and Training
Administration. The solution was created by the grantee and does not necessarily reflect the official position of the U.S Department of Labor. The Department of Labor makes no guarantees, warranties, or assurances of any kind, express or implied, with respect to such
information, including any information on linked sites and including, but not limited to, accuracy of the information or its completeness, timeliness, usefulness, adequacy, continued availability, or ownership. This solution is copyrighted by the institution that created it. Internal
use, by an organization and/or personal use by an individual for non-commercial purposes, is permissible. All other uses require the prior authorization of the copyright owner.
Industry News
Concept Food Brokers, Inc.
Terry Sorem, Director of Retail Sales for
Concept Food Brokers, has retired after 18
years at Concept and more than 30 years in
sales in Southern California.
Sorem and his wife Linda, who also just
retired, are looking forward to spending a
great deal of time in
Hawaii, on Molokai,
where they own a
condo, as well as other
travel ventures.
His newest adventure began August 1.
“Terry has been an intricate part of independent retailers with the representation of
some of the leading Hispanic brands in
Southern California,” said Gary Illingworth
of Concept. “He will be missed by all.”
Alex Zamarron joined the Concept Food
Brokers’ team in August.
“Alex has been quietly building his own
brokerage company over the last year, and
represents some great Hispanic companies.
He will continue to do that, as well as representing Concept’s clients, primarily in the
Hispanic independent markets,” Illingworth
said.
“Alex has a tremendous wealth of knowledge, having spent many years with Los
Altos Cheese, and before that with Lulu’s
Gelatin Company,” he added.
Zamarron can be reached at
[email protected] or [email protected].
BelGioioso Cheese
Jean Hendrix, Western Director of Sales
for BelGioioso Cheese, Inc., retired Aug. 23
after more than 30
years in the perishable
foods industry in
Southern California.
Her retail duties will
be assumed by Len
Waters of the Northern California Division.
Hendrix began her
career on the brokerage side of the perishable foods industry before moving to
Masson Cheese, where she worked her way
up to President before that company was
sold. She moved to BelGioioso shortly
thereafter.
She and her husband plan to relocate to
North Carolina.
Bar-S Foods
Pilar Villasana joined the Bar-S Warehouse Sales Team July 7 as an Account Sales
Representative in the Southern California
Area.
Previously she was a key member of the
Pro’s Ranch Markets Team, where she held
various positions over her 16-year career,
including Accounting Manager, Assistant
Controller, Office Manager and Assistant
Marketing Manager.
She holds a Bachelors of Arts degree in
International Business Administration from
California State Fullerton and is bilingual
in English and Spanish.
“Pilar’s experience working in the independent marketplace gives her great insight
into the growing independent retailer marketplace,” said Southern California Director of Sales Rey Garza. “We are proud to
welcome her to our team.”
Processors Marketing & Research
Bill Mackie, Immediate Past President
of the DDBC, has joined Processors Marketing & Research, Inc.
“It is my pleasure to announce the addition of Bill to our
PMR team,” said
President Joe Farney.
“He comes to us with
more than 30 years
experience in the grocery industry.”
Mackie was most
recently the Director
of Sales/Retail Division at Nasser Company, Inc. Prior to the
Nasser Company he was an Account Executive with DPI Specialty Foods for 9 years
and prior to that he spent 18 years at retail
as store management for Albertsons, Lucky,
Smith’s, and Stater Brothers.
“Bill brings with him a wealth of experience and knowledge of our market,” Farney
said. “Please feel free to contact him for any
needs.”
Mackie may be reached at 909-855-1237
or [email protected].
30 DDBC News, September/October 2014
Dave Simonson
A celebration of life for Dave Simonson,
former president of Albertsons Southern
California region, will be held September
11 at 10 a.m. at Holy Name of Mary Church
at 724 E. Bonita Ave., San Dimas, Calif.
91773.
Simonson died in late June following a
battle with dementia. He was 67.
He spent 26 years with Albertons, starting in 1978. He retired in 2004.
“Dave fought a very tough fight,” his wife
Cathie said, “waking
up each day with a
smile on his face,
frustrated by his deterioration and constantly saying ‘I can
do better.’ As his dementia advanced he
would often talk to us
like he was talking to
his team. He was at Albertsons SoCal until
the end. He missed the industry and the
people in it every day and my heart broke
for him.
“While his dementia was the result of his
bypass surgery in 2001 we realize that, because of that surgery, we were given 13
wonderful years. All of our grandchildren
have known him and that is a beautiful blessing,” she adds. “We are the family we are
today because of this extraordinary man. He
did not want to leave us and fought like hell
to stay. He had one last shot of tequila with
us, on a sponge swab, and smiled. He was
surrounded by his entire family when he
passed, wearing his USC ‘Fight On’ shirt.”
Prior to taking the helm of Albertsons in
Southern California in 2000, Simonson
served as EVP of the company’s operations
at its headquarters in Boise, Idaho. Before
that, he held a variety of operating positions
within Albertsons’ former Southern California division, including district sales manager, director of operations and VP of operations preceding the merger with American Stores Co. Simonson relocated to Boise
in 1996 as SVP and regional manager. He
was named to the EVP role in January 1999.
In lieu of flowers, donations can be made
to City of Hope/Food Industries Circle, c/o
Cheryl Kennick, 1055 Wilshire Blvd. 11th
Floor, Los Angeles, CA 90017.
Industry News
FIM program at USC gets new director
Cynthia McCloud has joined the vener- tive Vice President of Business Developable Food Industry Management Program ment for Market Metrix, a leader in feedat the University of Southern California’s back solutions for the hospitality industry.
Marshall School of Business. A Marshall
In her 15 years with personalized digital
alumna, McCloud is the fifth director, and media giant Catalina
the first woman, to lead the program, now Marketing, McCloud
in its 56th year.
held senior positions,
“We are delighted to welcome back one including Executive
of our own to lead this elite program,” said Vice President of ReUSC Marshall School of Business Dean
tail Sales and MarketJames G. Ellis. “Future students will ben- ing in the U.S. and
efit from her experience, leadership and vi- Executive Vice Presision.”
dent and Director, EuMcCloud was a student in the Food In- rope. Prior to
dustry Management Program (FIM) in 1990 Catalina, McCloud
and then graduated Summa Cum Laude with held several positions over an 18-year pea B.S. in business administration from USC riod at Vons, a division of Safeway.
“I could not be more pleased to return to
Marshall in 1991. She later went on to earn
my alma mater in a position where I can dian MBA in 1997 from the University of
rectly help shape the next generation of food
California, Irvine.
McCloud brings more than 35 years of industry leaders,” McCloud said. “The inboth domestic and international experience dustry is changing faster than ever, and I am
in the consumer
packaged goods
and grocery retail
industries, many at
the senior executive
level. McCloud
specializes in building highly effective
collaborative teams,
developing future
Everything you need from one of
leaders through
Southern
California’s oldest and most
self-reflection/moreliable
suppliers:
Complete line of quality
tivation/education,
pork
and
poultry
products, including:
and creating innovative solutions
• Boneless Ham
• Chicken Burgers
through technology.
Steaks
She also has deep
• Breakfast
experience in loy• Turkey &
Sausage
alty marketing and a
Chicken Links
personal passion for
• Meatballs
finding a cure for
• Honey Spiral
• Smoked Pork
Hams
Cystic Fibrosis and
Butts
working with others
•
Canadian
Bacon
to promote healthier
• Fully Cooked
lifestyles.
• Fully Cooked
Guinness Brats
Prior to joining
Italian, Chorizo,
USC, McCloud led
Hot Italian Links
the global sales and
client teams in the
Contact Rick Green 877-627-5599
U.S., Europe and
[email protected]
Asia as the Execu-
32 DDBC News, September/October 2014
passionate about building awareness in the
food industry around proactive strategic
solutions, innovative new technologies, and
competing differently, and more aggressively for share of consumers who have
many options for what they buy and where
they shop.”
The Food Industry Management Program
at USC’s Marshall School of Business was
established in 1958. Each year, a maximum
of 35 students are chosen from a wide range
of companies in the food industry to participate in the elite 14-week program. Each
student accepted into the program receives
a full-tuition scholarship through the Western Association of Food Chains (WAFC).
Individuals selected must have proven
records of management accomplishments
with significant potential for future advancement. For more information, visit:
www.marshall.usc.edu/fim.
MARIN CHEESE COMPANY
Specializing in fine
imported
and domestic
cheeses as well
as a wide variety of
gourmet foods.
63 Paul Drive, San Rafael, CA 94903
Phone: (415) 479-1200
www.marincheese.com
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Mission Statement
To strengthen and promote the Dairy-Deli-Bakery
Council by providing a forum where members can learn, build
relationships and share ideas.
Calendar
Continued from Page 3
17-19 – Fresh Summit Convention & Expo, Anaheim.
November
4 – DDBC Membership Meeting, Election Night, Embassy Suites
Hotel, Garden Grove, 5 p.m. Information: 562-947-7016.
6 – PFC President’s Dinner honoring Food Maxx, Modesto. Information: www.perishablefoodscouncil.com.
11 – Veterans Day.
11-12 – Kosherfest, Meadowlands, NJ.
13-15 – Private Label Trade Show, Rosemont Center, Chicago.
15 – City of Hope Harvest Ball, Anaheim Hilton. Information:
www.cityofhope.org.
27 – Thanksgiving.
December
16-24 – Hanukkah.
V&V Supremo wishes
to congratulate
KEVIN DAVIS of
Bristol Farms on his
Lifetime Achievement
Award with the DDBC.
VV Supremo Foods,
Inc. Winner of 5 gold
medals at the 2014 Los
Angeles International
Dairy Competition.
V V SUPREMO FOODS, INC.
Patrick Jacobo (909) 297-9937
[email protected]
34 DDBC News, September/October 2014
25 – Christmas.
2015
January
10 – DDBC Installation of Officers Dinner, Orange Hill Restaurant, Orange. Information: 562-947-7016.
19 – Martin Luther King Jr. Day.
February
8-11 – National Grocers Assocition Show, Mirage Hotel, Las
Vegas. Information: www.thengashow.com.
10 – DDBC Awards Night, Embassy Suites Hotel, Garden Grove.
Information: 562-947-7016.
16 – President’s Day.
18-19 – California League of Food Processors Expo, Sacramento
Convention Center. Information: www.clfp.com.
25-26 – Unified Grocers Sell-abration, Long Beach Convention Center.
March
5-8 – Natural Products Expo, Anaheim Convention Center.
April
3-11 – Passover.
5 – Easter.
16-19 – California Cheese & Butter Association 50th Convention, Hyatt Regency, Incline Village, Nev. Information:
cacheeseandbutter.org.
May
2-6 – Western Association of Food Chain – Palm Desert. Information: www.wafc.com.
5 – Cinco de Mayo.
25 – Memorial Day.
June
7-9 – IDDBA Dairy Deli Bake, Atlanta. Information:
www.iddba.org.
July
4 – Independence Day.
August
19-20 – Unified Grocers Expo, Long Beach Convention Center.
September
7 – Labor Day.
13-15 – Rosh Hashanah.
16 – Mexican Independence Day.
22-23 – Yom Kippur.
November
11 – Veterans Day.
26 – Thanksgiving.
Horizon Sales is your Western expert in the perishable food
industry, delivering sales, personal service, integrity and
innovation since 1982.
On behalf of Jack, Theresa, Daniel, Joe and our entire team –
enjoy the 46th National Deli Seminar!
3187 Redhill Avenue, Suite 125
Costa Mesa, CA 92626
Phone: 714.979.4844 / Fax: 714.979.4955
www.horizonsalescorp.com