Tiparos - Super Brands

Tiparos Oyster Sauce Powder and Tiparos
Seasoning Powder. The manufacturing process of
the two products are made by the selection of the
best materials, sterilised and packed with advanced
technology.
PROMOTION
MARKET
Tiparos is an authentic Thai fish sauce brand
available in 51 states across the US and is also
recognised as one of the best-selling products on
supermarket shelves throughout Europe, Australia,
the Middle East and other Asian countries including
Hong Kong, Japan, Taiwan and Korea.
Tiparos is also renowned for being Thailand’s
largest exporter of authentic fish sauce, currently
achieving more than 50% of the market share.
As Tiparos products are widely distributed to
several countries around the world, aside from its
flavoursome fish sauce, Tiparos 5% pure vinegar has
also gained huge popularity for its premium quality.
It is also considered as a successful seasoning
item that remains highly competitive in the world
market today.
ACHIEVEMENTS
Over the years Tiparos has been the recipient of
many accolades, amongst them are:
“Tiparos” (Tang Sang Hah Co.,Ltd.)
l 1985 First Prize : Food industry Product Contest
on the National Agriculture Day Fair, Kasetsart
University.
l 1985,1986 Second Prize : Forestry Product
Contest, Fish Sauce Category, the National
Scienceweek, Marine Science Institution and the
Ministry of Science, Technology and Energy.
l 1985,1987 Third Prize : Feed Industry Product
Contest on the National Agriculture Day Fair,
Kasetsart University.
l 2004 Gold : Reader’s Digest Super Brand award.
l 2003, 2004 Honoured with certificate of green
factory project by the Department of Labour
Protection and Welfare, Ministry of Labour.
l 2005 Gold : Reader’s Digest Super Brand award.
l 2004, 2006 Reader’s Digest Trusted Brands
winners award.
HISTORY
Ever since its conception its quality has become a
legend.
“Fish Sauce”, the sauce that enhances the flavour of
food and gives it an appetising and pleasant smell,
is delectable and popular. The flavouring has been
an essential household imperative for more than
a century. Mr. Laichiang Sae Tang, founder of Tang
Sang Hah Company Limited, was responsible for
Thailand’s first known fish sauce product, being the
creator and producer of this kitchen quintessential.
Today, it is Thailand’s largest producer of fish sauce
under the “Tiparos” label.
The experiment of the making of fish sauce
began in 1813 when Laichiang carefully selected
different fish species that he fermented in earthen
jars in order to compare the differences. The
experiment indicated that anchovy gave the best
taste. Laichiang thus began making anchovy based
fish sauce for distribution. At the time salt was
commonly used in the kitchen however, Laichiang’s
perseverance paid off. Thanks to the quality and
the delectable flavour his fish sauce was warmly
accepted by the people in Chonburi and other
provinces in the vicinity and was eventually popular
with the Thai people everywhere.
With an increasing number of consumers,
Laichiang developed production techniques
replacing the earthen jars with huge wooden
barrels for fish fermentation.
Meanwhile Laichiang’s fish sauce business thrived
with the passing years and, in 1819, the Tang Sang
Hah Fish Sauce factory was built at the Hokkian
pier in the province of Chonburi. Meanwhile,
gigantic concrete fermenting wells were built jutting
out into the sea.
Laichiang was personally responsible for the
design and the construction of the entire project
which won praises from contemporary architects.
The product is known in the market under the
brand name of Tiparos.
Apart from TV commercials and magazine
advertisements introduced over the past two to
three years, Tiparos has successfully developed
‘Below the Line’ activities aiming to potentially
attract targeted customers, with a sharp
focus on roadshow campaigns launched
to promote a wider range of Tiparos
products to customers at all levels.
This year, Tiparos are prepared to launch
fun-filled marketing events at more
PRODUCT
As the brand leader in Thailand, Tang Sang Hah
Company Limited, operating under the brand
“Tiparos,” has categorised its products into four
groups as follows:
l Fish sauce Tiparos Brand Fish Sauce.
l Distilled White Vinegar 5% Tiparos Brand Distilled
White Vinegar 5%.
l Food Seasoning powder Tiparos Brand Food
Seasoning powder.
l Oyster sauce powder Tiparos Brand Oyster
sauce powder.
RECENT DEVELOPMENTS
The latest product lines from Tiparos (also known
as the new innovation of the Thai market) are
than 50 fresh markets across Thailand with the
participation of in-demand celebrities who can
command larger public attention.
BRAND VALUES
Tiparos a manufacturer of seasoning flavours that
have been an essential imperative in Thailland
passing on pleasant flavours from generation to
generation for more than a century. Using science
and high technology to improve as the world keeps
developing. This makes Tiparos a Thai brand that
has reached international standards and has been
accepted by consumers all over the world. It has
been more than decade that Tiparos continues to
develop its quality in manufacturing in order to
raise the quality of life and consumers happiness.
Today Tiparos is a fish sauce brand from Thailand
that is popular all over the world and proud to be
the brand that has been accepted at international
standard. Tiparos will continue to develop its quality
in the future.
www.tiparos.com
Things you didn’t know about
Tiparos
In 1994, Tiparos became the first fish sauce
produce to use PET bottles for its packaging. The
bottles are lightweight, making them convenient.
The nature of the material also means the bottles
are unbreakable, making them safe. Tiparos boasts
a production system based on modern technology
and machinery. Consumers can rest assured of
its cleanliness and safety during the fermenting
technique.
l In 2013 Tiparos successfully developed the
production of a ready-to-use bottle cap and an
anti-counterfeit product label aiming to build up
greater consumer confidence while inducing their
willingness to make new purchases consistently.
l
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