Open Telekom IPTV BB#2E90B9

3/2/11
Telekom Srbija
Open IPTV
Belgrade Business Breakfast
March 2011
Telekom Srbija
Group Total Number of Subscribers:
Fixed line: 3,399
Mobile: 7,708
Internet and Multimedia: 508
Telekom Srpske
Number of Subscribers:
Fixed line: 355
Mobile: 1,231
Internet and Multimedia: 96
Telekom Srbija
Number of Subscribers:
Fixed line: 3,037
Mobile: 5,916
Internet and Multimedia: 412
m:tel
Number of Subscribers:
Fixed line: 7
Mobile: 561
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3/2/11
Open IPTV
!! Introduced in Oct. 2008;
!! First IPTV operator in the country.
!! At the moment, 137 TV channels (foreign, national,
regional, local TVs, with different kind of content –
sports, music, movie, documentaries, news...) and 7
radio channels (national stations).
!! Video on Demand library consists over 600 titles in
every moment.
!! Several packages in Live TV; Basic, Fun, Arena, Pink
Cinema, HBO with HBO On Demand, Cinemax, Adult,
and from Nov 2010, HD package.
!! Radio channels are in Basic package, and we covered
the most popular stations in country (Radio S, Roadstar,
B92, AS, RTS all three programs).
!! From just a few thousands at the end of 2008, today we
have over 95.000 subs, so Telekom Srbija in short
period of time became one of top 3 operators in the
market.
Open IPTV also in Bosnia and
Herzegovina
!! Introduced in May 2010;
!! Consists of three services: Live TV package, VoD and
EPG
!! At the moment 60 TV channels
!! Video on Demand library consists over several hundred
titles in every moment.
!! Comparative advantage on the BiH market: HBO and
Arena Sport package
!! Future plans: more local content especially TV channels
and introducing HDTV package
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Services
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Live TV package /TV and radio stations/
Video on demand / subscription Video on Demand
Electronic Program Guide
nPVR
Others to be introduced
live tv
!! Number of channels in the offer theoretically can be
unlimited – high scalability and flexibility
!! Detailed statistics of channels viewing by users
!! Possibility of direct marketing – personalized marketing
content based on the interest of viewers
!! National televisions can broadcast local advertising content
!! Marketing more focused on the viewer itself, with more
feedback information from the viewers
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3/2/11
VoD/sVoD
!! Electronic video store
!! User chooses which movie or other content (series, tv
shows, concerts, documentary...) wants to see
!! Content can be viewed several times in 24 hours in case of
VoD. In case of sVoD, content can be viewed numerous
times in defined period /weekly, monthly/ as long as it
stands continuously in offer.
!! Database search by name, genre, actor, director...
!! Completely new service on our market, first introduced in
Open IPTV offer.
nPVR
!! Simultaneously recording one or more programs
!! User defines the time, channel, length, frequency of
recording
!! Easily going through recorded material (pausing, rewinding
forward/backwards in different speeds, jumping on content
sections...)
!! Completely new service on our market, also firstly
introduced through Open IPTV offer
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3/2/11
EPG
Electronic Programming Guide
!! Overview of current program scheme
!! Detailed information about programs and shows
!! Browsing the programs on different criteria (sport, music,
movie ...)
!! Personalization (of your own list of channels ...)
!! Locking and hiding certain channels from the package
!! Easy changing between packages
!! Defining more system users – parental locks
EPG – TV channel search
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3/2/11
Service architecture
Centralized and distributed scenario
Orientation/goals
!! Strategic orientation of Telekom Srbija is to offer multimedia
services to it’s end users
!! Telekom Srbija, with Open IPTV offer, accompanies the
most significant telecommunication operators
!! Transformation of Telekom Srbija from transport oriented
telecommunication company to company which offers
multimedia services and content as well
!! Development of Open IPTV service and service’s platform
significantly contributed that Telekom Srbija in short time
became important operator in this field.
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3/2/11
Digital terrestrial broadcast
!! Government of Republic of Serbia proclaimed Strategy for
transition from analog to digital radio and TV signal broadcast
in Republic of Serbia in 2009
!! Strategy defines MPEG-4 version 10 (H.264/AVC) as
compression standard for digital signal compression
!! Strategy also adopted DVB-T2 as standard for digital TV signal
broadcast
!! All EU countries speed up digitalization of their terrestrial TV
network- transition to digital broadcast is international
commitment rather than matter of choice
!! Strategy defines 4th April 2012 as D-day for transition to digital
terrestrial TV broadcast in Republic of Serbia
Digital terrestrial broadcast
Reasons for choosing for DVB-T2 standard :
!!
!!
!!
!!
!!
!!
DVB-T2 provides excellent signal protection
Bigger throughput within TV VHF/UHF channels
Sufficient bandwidth for multiple HDTV channels broadcast
High noise resistance simplify SFN networks design
IP technologies compatibility
Expands digital dividend...
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3/2/11
DVB-T2 system architecture
DVB-T2 system architecture
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3/2/11
Telekom Srbija infrastructure
TelekomSrbija Infrastructure
Mrea Telekoma Srbija
DVB-T2 broadcasters
Demarcation line
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3/2/11
Telekom Srbija infrastructure
Contribution TV network construction started in 2006 with Fox TV
as first commercial customer. It was expanded during 2008 and
2009 with construction of Telekom Srbija IPTV service.
All domestic terrestrial TV programs which exist in IPTV, are
accepted directly on the source - in TV studio itself.
Multiple redudant contribution TV network is constructed for this
purposes, which is based on optical access infrastructure and
Telekom’s IP/MPLS network, which is characterized by haigh
capacities and high reliability.
Contribution TV network of Telekom Srbija
The available capacities in this network are very large:
•!
Bit rate of IPTV stream ! 3 Mbit/s
•!
Bit rate of primary distribution TV stream ! 6 Mbit/s
•!
Total capacity of optical access network ! 1000 Mbit/s (!)
There is enough space even for a HDTV channels!
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3/2/11
Contribution TV network of Telekom Srbija
•!Contribution TV network of Telekom
Srbija is the first (and for now the only)
national network that signals of all major
domestic televisions makes available in
digital format across the country and
region.
•!Through
this
network,
television
program content in Serbia use also
commercial operators in neighboring
countries - Montenegro, Bosnia and
Herzegovina, Bulgaria...
Primary distribution TV signal network
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3/2/11
Network!for!the primary!distribution of
TV!signals
•! Fox TV, RTV B92, TV Kosava and Happy TV are currently using primary
distribution network for the delivery of analog TV and radio signals to their
transmitter
•!IRD devices on transmitter side accept IP multicast TV stream, decode the
signal and translate it into analog form
•!During transmission through the network signal is always in digital
form!
Network!for!the primary!distribution of
TV!signals
Analog signal pathway
o
ln
ita
g
di
digitalno
analogno
alno
digit
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3/2/11
Formation!and!transmission
of!DVB!multiplex
•! Multiplex is formed in a central location that is connected to
the IP / MPLS network
•!DVB multiplexers accept TV programs from contributing TV network
to form a multiplex which is encapsulated in IP multicast and send it to
the network for primary distribution
•! Multiplex propagates through the IP / MPLS network to all locations
with the DVB-T2 transmitters
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3/2/11
ZSS „Ivanjica“
•! Telekom Srbija has a satellite teleport in Prilike near Ivanjica, which is
optically connected to the network infrastructure of Telekom Srbija
•! Before completing the construction of Telekom Srbija terrestrial
networks, capacity of ZSS „Ivanjica“ was used for a primary satellite
distribution of TV signals of TV Fox, and are still used to some of the
inaccessible transmitter sites of RTV B92
•! By receiving the DVB multiplexes in ZSS „Ivanjica“ and their
transmittion to the satellite (DVB-S2), it is possible to achieve
rapid satellite transmission to inaccessible location for the DVBT2!
ZSS „Ivanjica“
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3/2/11
TV network of Telekom Srbija is DVB-T2
ready!
•!Telekom Srbija's network infrastructure enables rapid creation of
DVB multiplexes of all major terrestrial TV channels and the
delivery of DVB-T2 multiplex to all transmitter sites as issued by
RATEL for national broadcasters
•! IP architecture provides great flexibility: choice of channels in the
multiplex is reduced to changing the network parameters
•! Multiplexing can be done at any location that is connected to the
IP / MPLS network
IPTV outlook
!! Expecting the growth in number of new users of Open IPTV
service when the process finishes.
!! According to experiences from other countries, the
digitalization process brought expansion for IPTV operators
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3/2/11
Telekom Srbija
Thank you!
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