AAPA Conference 2016

AAPA
CONFERENCE
2016
May 14–18, 2016 • Exhibit Dates: May 16 & 17 • Henry B. González Convention Center • San Antonio, TX
EXHIBITOR PROSPECTUS
EXHIBITING, PRODUCT THEATER
AND SPONSORSHIP OPPORTUNITIES
More than 6,000 PAs and students in San Antonio for the
largest PA-focused CME event in the world!
www.aapaconference.org
WHERE PAs COME FOR
OPPORTUNITIES
More than 6,000 physician assistants (PAs) from across the country will be at AAPA Conference 2016
looking for innovative products and new technologies — will you be there?
67%
PA profession ranks high in today’s economy
of clinically
practicing PAs
are female.
• Forbes named PAs as the #1 most promising job for 2015.
•
Employment of PAs is projected to grow 38% from 2012 to 2022,
much faster than the average for all occupations.
57%
•
Forbes.com ranked PAs in its list of best master’s degrees for jobs
three years in a row.
of PAs have been
practicing for fewer
than 10 years.
•
CNNMoney.com ranked PA number two on its Best Jobs in America
list in 2009 and 2010. The profession continues to rank high.
•
U.S. News & World Report ranked the PA profession as one of the
50 best careers of 2011.
56%
of clinically
practicing PAs are
under the age of 40.
•
Kiplinger’s named being a PA as one of the “great careers for
your future.”
Common diseases PAs treat include:
PA practice specialties*
Hypertension
Upper Respiratory
Ailments
23.7% Surgical
Diabetes
Asthma
23.6% Family Medicine
Coronary
Artery Disease
Osteoarthritis
Musculoskeletal
Conditions
Chronic Pain
Subspecialties
10.7% Emergency Medicine
10.1% Internal Medicine
Obesity/
Weight Loss
Subspecialties
5.0% General Internal
Medicine
3.2% Dermatology
2.8% General Surgery
2.8% Hospital Medicine
2.0% Obstetrics/
Gynecology
1.9% General Pediatrics
1.5% Pediatric
Subspecialties
12.6% Other
*Source: 2013 AAPA Annual Survey
AAPA Conference 2016 | www.aapaconference.org
ABOUT PAs
PAs are nationally certified and state licensed to practice
medicine. PAs are educated at the graduate level and practice
in every medical and surgical subspecialty and setting.
PA work environment*
38.4% Hospital
2.7% Federally
Qualified Health
18.7% SingleCenter
Specialty Physician
Group
PA duties include:
• Prescribing
• Performing physical examinations
• Diagnosing and treating illnesses
• Ordering and interpreting lab tests
• Assisting in surgery
• Providing patient education and counseling
• Making rounds in nursing homes and hospitals
0.9% HMO Facility
0.9% Nursing
10.3% Solo-
Physician Practice
Home or Long-Term
Care
9.2% Multi-
0.8% University/
Specialty Physician
Group
College Health
Facility
3.0% Community
11.1% Other
Health Center
3.3% Certified
Rural Clinical Facility
*Source: 2013 AAPA Annual Survey
Today, PAs are one of the fastest-growing
occupations on the front lines of healthcare.
“PAs are a key target group for us. This
is our fourth year conducting Product
Theaters and they have been quite
successful. Both sessions had over 450
attendees — they are a sell-out!”
— David Downy
Senior Brand Manager for Teva
First-year PAs earn a
median salary of $80,000
annually.*
PAs see an average of 61-70 patients
per week.
The profession has grown 34% since 2006
and is expected to continue growing.
More than 294 million patients were seen
by PAs in 2013.
In 2013, PAs wrote more than 246 million
prescriptions.
*Source: 2013 AAPA Annual Survey
AAPA Conference 2016 | www.aapaconference.org
SPONSORSHIP OPPORTUNITIES
Add visibility and traffic to your booth
Visibility and Signage Sponsorships
Get your organization or product message out to all PA attendees at AAPA Conference 2016. Generate interest
through visual impressions on site, as well as on the way to the convention center.
Carpet Logo | $2,000 (2' x 2'), $5,000 (5' x 10'), $10,000 (10' x 10')
Welcome PAs to AAPA Conference with a carpet logo prominently featuring your artwork. Each carpet logo can showcase
your company or inform attendees about your specific products.
Aisle Signs | $20,000 (exclusive sponsor) or $3,000 per aisle
Exhibit Hall aisle signs hang above the aisles to help attendees navigate the busy exhibit floor. Your brand will be
prominently displayed to every attendee via multiple signs throughout the Exhibit Hall.
Floor Decals | $10,000
Direct PAs to your booth with footprints featuring your message strategically placed across the Exhibit Hall. You will
receive (20) footprint floor decals to lead attendees directly from the Exhibit Hall entrance to your exhibit space.
Freestanding Signs/Meter Boards | $3,000 (each), $12,500 (5 signs)
Freestanding signs are an effective, affordable way to communicate with attendees. These two-sided signs display your
message in high-traffic areas of the convention center, inspiring curiosity about your product. Each sign is approximately
1 meter wide by 2 meters tall.
Medical Pursuit | $1,000
A great opportunity to help drive traffic to your exhibit. Provide questions that attendees must visit your booth to answer.
Act fast! This opportunity is limited to 16 exhibitors.
Tangible Sponsorships
A rare opportunity to get your product, giveaway, marketing message or educational content in the hands of
all attendees.
Attendee Bag Insert | $5,000 each
Bag inserts are the only items that will be included in the convention
bags aside from the essential show materials distributed to all
registered attendees on site. You may create a new giveaway,
maximize return from a past investment by distributing a
pre-existing item, or generate a print piece creating general
awareness about your company/product. Or, use it as a tool to
maximize booth traffic or promote one of your sponsored events.
AAPA Conference 2016 | www.aapaconference.org
SPONSORSHIP OPPORTUNITIES
Add visibility and traffic to your booth
Convenience/Hospitality Sponsorships
Position your brand’s image against the backdrop of a helpful
on-site resource, where attendees will spend time finding the
information they need at AAPA Conference.
Dual Charging/Internet Station | $15,000
Attendees will be eager to recharge their mobile devices and surf
the Internet while taking some time to relax. As the exclusive
sponsor, your logo and message will appear on the Dual Charging/
Internet Station and be recognized on signage within the charging
station lounge area.
Live Experience Sponsorships
Share your educational messages with PAs in an interactive,
relaxed setting where attendees are engaged and ready
to learn.
Challenge Bowl | Gold Level: $10,000
Silver Level: $5,000
The Student Academy National Medical Challenge Bowl is a
“Jeopardy-style” event and is a highlight for student attendees.
It is high-energy and fosters fun, school pride and friendly
competition for both the contestants and audience. As the sponsor,
take advantage of the opportunity to expose more than 2,000
PA students and practicing PAs to your messaging and branding
before, during and after the event.
AAPA Conference 2016 | www.aapaconference.org
PRODUCT THEATERS
Product Theaters are 45-minute sessions that provide supporters with a high-value live marketing opportunity to reach
motivated professionals in a private session held in the convention center. These unopposed presentations are scheduled
throughout the day. Product Theaters provide a forum to gather and discuss issues on patient education, specific products
and therapeutic areas with company representatives or your designees. AAPA recognizes that Product Theaters will be
promotional and may concentrate on a specific product or medication. These sessions are not approved for CME credit.
Product Theater Type
Days Available
Costs
¨¨ Coffee-Up & Connect
Breakfast Product Theaters
7 – 7:45 am
¨¨ Sunday
¨¨ Monday
 Tuesday
 Wednesday
¨¨ $25,000 — No food or beverage
¨¨ $37,500 — Food and beverage included
for 350 people*
¨¨ Energize & Educate
Lunch Product Theaters
Noon – 12:45 pm
¨¨ Saturday
¨¨ Sunday
 Monday
 Tuesday
¨¨ $30,000 — No food or beverage
¨¨ $42,500 — Food and beverage included
for 350 people*
¨¨ Unwind & Inform
Reception Product Theaters
6 – 6:45 pm
¨¨ Saturday
¨¨ Sunday
¨¨ $25,000 — No food or beverage
¨¨ $37,500 — Food and beverage included
for 350 people*
*Separate registration may be required
Product Theater Logistics
• Space for 350 attendees (rounds of 10, podium and riser)
• Logistical assistance from AAPA
• A
udio-visual equipment (screen, lavaliere microphone, podium microphone,
laser pointer, sound amplification, mixer and LCD projector). Freeman AV is the
exclusive provider of AV services
• Pre-registration and post-conference attendee mailing list
• A
ttendee list of all who attend your session from lead retrieval machines,
if used by individual company
• T wo badge scanners for on-site admission tracking at the PT check-in
(picked up at registration and used at your discretion)
• F eatured web page listing all Product Theater titles, dates, times
and locations
• L isting in all on-site printed materials (Final Program, Playbill), contingent upon
print deadlines
• Promotional listing on signs located in the convention center
• Social media promotion the day before and day of the session
• Discounted rates on advertising available only to Product Theater supporters
AAPA Conference 2016 | www.aapaconference.org
EXHIBIT AT
AAPA CONFERENCE 2016
Get the best space for your company today!
Exhibit Rates for AAPA Conference
Type
Early-Bird Rate
Prior to 5/25/2015
On-site Rate
After 6/1/15
In-line
$2,600
$2,750
$3,000
Island
$28/sf
$29.50/sf
$32/sf
Non-Profit*
$1,275
$1,350
$1,450
Constituent
$450
$450
$450
Corner Charge
$200 per corner
$200 per corner
$200 per corner
*The non-profit rate is for non-recruiting companies only.
What is included with the booth?
Each booth space includes at no additional charge:
• 4
4" x 7" two-line company identification
sign indicating your company name and
booth number
• 8
ft. draped back wall and 3 ft. draped side
wall (corner and insides only)
• C
ompany listing in the Final Program
(if submitted by April 1, 2016)
• C
ompany name and booth number on the
AAPA Website and Mobile App
• Daily cleaning of aisles
• Roving security guard in the hall
• F our complimentary badges per 100/sf;
additional badges are $50/each
2016 Exhibit Hall Hours
Monday, May 16................ 9:00 am – 5:00 pm
Rules and regulations
All exhibitors must adhere to the AAPA exhibitor
rules and regulations.
Tuesday, May 17................9:00 am – 2:30 pm
AAPA Conference 2016 | www.aapaconference.org
For more information
and a complete listing
of opportunities, contact:
Tony Manigross
Director, Strategic Business Development
[email protected]
P: 571-319-4508 | F: 571-319-4509
Founded in 1968, AAPA is the national professional society
for physician assistants (PAs). It represents more than 100,000
certified PAs across all medical and surgical subspecialties in
all 50 states, the District of Columbia, all U.S. territories and
within the uniformed services.
AAPA works to ensure the professional growth, personal
excellence and recognition of PAs and to enhance their ability
to improve the quality, accessibility and cost-effectiveness of
patient-centered healthcare.