PDF - Steiermark / Styria
O P E N O U R H E A R T. . .
. . . A N D E N J O Y
THE PEOPLE, N AT U R A L B E A U T Y,
SCENERY AND CULINARY DELIGHTS OF STEIERMARK/STYRIA.
w hen ,
w here ?
el at home
To really fe
in your holidoakynhow
you need t
I do sport?
Where can I get
something to eat?
A colloquial way of saying “hello”
in northern Steiermark/Styria.
A colloquial way of saying “hello”
in and around Graz.
A colloquial way of saying “hello”
in southern Steiermark/Styria.
South Styrian Wine Route
T H E S T Y R I A N
TA K E O N L I F E
• lean back
• look at the greenery
• savour a glass of wine
• chat with a Styrian
• just take your time
South face of the Dachstein
D I S C O V E R A R E A L M
Steiermark/Styria? It doesn’t really exist
as such, at least not in a one-dimensional sense. The truth is that the word
Steiermark/Styria conjures up visions of
highly diverse landscapes in the mind’s
eye. They range from rugged mountain ranges such as the Gesäuse or the
Hochschwab to lofty mountain peaks
which include the Grimming or the
Dachstein – at 2,995 metres above sealevel it’s the highest point in the whole
of the province. From verdant meadows
on the stunning Teichalm, Central
Europe’s largest region of alpine pastures
covering an area of around 100,000
football pitches, to refreshingly cool and
crystal clear mountain lakes, to wonderfully warm thermal springs and all
kinds of trees. Over 60% of Steiermark/
Styria consists of woodland. “The Green
Heart of Austria” isn’t just an advertising
slogan. It’s the plain truth!
… Austria’s second largest
with an area of 16,401 km2.
… very green. 61% of the
M O U N TA I N S
… 788 peaks over 2,000 m
above sea level.
… 2,000 alpine pastures
with a total area of about
… 1 national park –
the Gesäuse – and
7 nature parks.
A U S T R I A’ S
Although the Celts had already made
use of wild vines some 2,500 years ago
in the area of today’s Steiermark/Styria, it
wasn’t until the Ancient Romans arrived
that wine-growing became established
in the region. Today, the three Styrian
wine-growing regions in the south,
west and south-east feature some of
the world’s most scenic vineyards. And
Styria’s fertile landscape also supplies
superlatives of a different kind: Austria’s
largest apple-growing area, for example, is located in eastern Steiermark/
Styria. Steiermark/Styria is also home
to Europe’s largest integrated area for
growing horseradish. And then of course
there are the pumpkins, from which the
world’s best seed oil is pressed.
w I N E &
Steiermark/Styria has ...
… a wine-growing area of 3,900 hectares.
… Austria’s largest apple-growing area
covering 4,800 hectares.
Steiermark/Styria grows ...
… grapes for 200,000 hectolitres of
wine – 70% of which is white wine.
… 100 million apples – the equivalent of
some 195,000 tonnes each year.
Southern Styrian Wine Route
A L O V E O F T H E
A city is a home to contrasts. A place
with a big heart for historical tradition
and modernity. Where tranquil parks
invite visitors to relax and trendy shops
attract passionate shoppers. Where you
can enjoy Mediterranean flair against
the backdrop of the Alps.
Graz embodies the spirit of such cities.
As a UNESCO World Heritage Site and
City of Design it juxtaposes the very
latest in modern architecture alongside
magnificent inner courtyards dating
back to the Renaissance period. Only a
few minutes separate the world’s largest
medieval armoury from a spectacular,
artificial – but wonderfully artful! –
island on the River Mur. A city where a
love of the extraordinary meets the joy
of everyday life in secluded outdoor beer
gardens and top-notch restaurants.
Graz, Steiermark´s/Styria’s capital city...
… has about 300,000 inhabitants.
… is a student city with four universities,
two universities of applied sciences
& 60,000 students.
… was the European Capital of Culture & is
a UNESCO World Heritage Site, City of
Design as well as Capital of Culinary Deligths.
w H E R E w O R L D
H E R I TA G E M E E T S
S T Y R I A N
A veritable ocean of millions of
fragrant flowers in bloom floods Steiermark/Styria in spring, from the Styrian Apple Route in the east and the
meadows of the pasture lands to the
daffodil bastion of the Ausseerland
in the extreme northwest. A region
as a bouquet of flowers. A spring
awakening in Steiermark/Styria.
The pumpkins that slumber on
earthy brown fields to the southeast
look just like yellowy-orange spats of
paint, morning fog shrouds the sleepy woodland in a milky grey to the
north and the grapes along the Wine
Routes sparkle like emeralds under
their golden red leaves. The Styrian
autumn is as colourful as life itself.
P A I N T B O X E S
O F N AT U R E
Overcrowded beaches, overcrowded cities and
impersonal holiday clubs: you’re more than welcome
to them. But Steiermark´s/Styria’s not like that at
all. Here you can go on sublime hikes through local
forests, cycle along the River Mur and explore whitewater streams. It’s the kind of summer you deserve.
Refreshingly different. Refreshingly natural.
T H E F R E S H N E S S
Winter turns truly Styrian when the sun,
exhausted by its efforts to shine brightly
over the skiing mountains to the north,
sinks slowly down to the horizon and
bathes the snowy scenery in a glittering
light. An experience best enjoyed in rustic
alpine huts, at enchanting Christmas markets or during some moments of blissful
relaxation at a thermal spa.
T H E O N S E T
M mmhhh ..
& ru ns:
Sty serad your
Sp inc th
w y and
A Styrian trilogy!
The Styrian oilseed pumpkin
is a regional treasure, and
the oil pressed from its
seeds is even a registered
trademark across the EU. As
well as adding a magnificent
finishing touch to salads, it’s
also used as an ingredient to
make snacks and cosmetics.
100 million shiny red and
yellow apples are harvested
every year in Steiermark/Styria. If you were to line them
all up in a row you could extend the Styrian apple route
in eastern Steiermark/Styria
all the way to Beijing.
Styrian wines are a
regular feature at
the wines taste
best where they’re
grown. Along the
Styrian wine routes.
Rustic wine taverns
line the ways along
And for those
A good catch
Runner beans or rather scarlet runner beans:
when drizzled with pumpkin seed oil and
garnished with onion rings, they’re the perfect
accompaniment to a plate of cold cuts.
You’ve really caught
yourself something tasty
when you land yourself a
freshwater char from one
of the crystal clear lakes
in the Ausseerland.
This is certainly one of the
more extreme olfactory
experiences which Styrian
cuisine has to offer. Curd
cheese is made by hand
from alpine milk, then
dried and sprinkled over
another speciality – the
Who says that a bar of
chocolate can’t be round?
Styrian chocolatiers impress with delicious chocolate creations outside
the supermarket mainstream – the chocolate
comes in a wide range of
A question of
A candlelight dinner
outdoors against the
backdrop of a world
heritage site. Where can
you find something like
that? Only in Graz. Tables
of delight are spread right
across the old city. Good
taste at its best!
Young Swiss pine cones
are soused in a heady
mixture of alcohol to
create a soothing
schnapps in the Upper
Styrian Murtal valley.
With tender chicken meat enveloped in a
coating of crunchy breadcrumbs, Styrian
fried chicken is a popular stalwart of
get goi ng
AT Y O U R O w N P A C E
Over 1,000 km of signposted cycling
trails wind their way between the Dachstein to the north and the wine-growing
region in the south. Choose between
gentle, ambling bike rides along rivers
such as the Mur and the Enns, or revel
in the tougher challenges that await
you on mountain bike trails along alpine
paths. Styria even has a World Championship course! Other options include
family-friendly hiking tours through
colourful vineyards, along glittering
mountain streams, across lush meadows
or to thunderous waterfalls.
E X E R C I S E
A N D N AT U R E
Steiermark/Styria offers the gentle rhythm of nature as a complete contrast to the hectic pace
of everyday life. Marvel at the sight of sunrise from an alpine hut high above the valley, smell the
fragrance of fresh mountain pastures, take in the sight of a breathtaking alpine panorama. It all
adds up to an addictive blend of peace and quiet that makes you long for more. More quality of life.
Men’s nightrace, Schladming
B U C K L E U P, P L E A S E !
There’s something here for everyone
– from world champions to beginners
and grandparents to grandchildren: 83
skiing areas with 750 km of groomed
slopes, fun parks and halfpipes; 880 km
of meticulous cross-country trails and
one of the most sublime backcountry
skiing areas in the Alps. All this comes
with an enormous choice of alpine huts
serving regional delicacies.
Steiermark/Styria is the only place in the world to have hosted all the FIS World Championships; here are just a few examples from the recent past and future: Schladming was last in
the international spotlight for the Alpine Skiing World Championships in 2013; this will be
followed in 2015 by the Double Snowboarding and Freestyle Skiing World Championships on
the Kreischberg/Murau, and in 2016, the Ski Flying World Championships on the Kulm in Bad
Mitterndorf/Tauplitz. In 2017 Schladming and Graz will be venues for the Special Olympics.
Enns cycling trail
R E L A X AT I O N I N S T E A D
OF CRUDE OIL
Apple and whey bath
The original plan was quite different.
Back in the 1970s, deep boreholes were
driven into the ground in Loipersdorf,
southeastern Steiermark/Styria, with the
idea of finding crude oil. But these efforts came to nothing. Jets of hot water
gushed out instead. Today, Steiermark´s/
Styria’s thermal spa region with its six
thermal springs within 90 km is regarded as Europe‘s largest spa region. That
indicates a lot of professionalism – and is
also scientifically proven. One study, for
example, shows that a 25-minute bath
in Styrian thermal water clearly lowers
stress levels. And if your twinges don’t
stop there, perhaps a mud treatment
using ingredients from Austria’s highest
moorland in Garanas, western Steiermark/Styria, might help. Medicinal
plants, seeds, pollen and flowers have
been preserved in the muddy soil for
over 6,000 years. Today they are used
for detox and purification, especially
among people in search of regeneration.
Styrian Lake Constance
Steiermark/Styria has ...
… nine thermal springs.
… Austria’s highest moorland
(1,400 m above sea level).
… an almost 1,000 years old tradition
of salt mining in the Ausseerland.
Steiermark/Styria is ...
… relaxing: Thermal water lowers
stress hormone levels.
… invigorating: Alpine herb treatments
stimulate the body.
S P A B L I S S &
G O O D H E A LT H
F E E L R E V I TA L I S E D , N O T B U R N E D O U T
Press the pause instead of the fast-forward button for a change. Leave the highway of everyday life and stop off
at a service station where you can enjoy pleasant indulgence. Steiermark/Styria offers an all-inclusive programme of well-being: 9 thermal springs, uniquely created cosmetic products made of grape seed, volcanic rock,
elderflowers, alpine herbs or pumpkin seeds, and special types of treatment such as Traditional Styrian Medicine
(TSM ®). But above all, it offers havens of peace and quiet in the midst of glorious natural surroundings. Whether
in a hay bed at a farmhouse, on a bench in front of an alpine hut or on a walk through the woods.
D E S T I N AT I O N S &
C U LT U R A L
S T Y R I A N T R E A S U R E S
It’s the location in the contact zone between east and west, from the Alps to the
Mediterranean, between age-old traditions and contemporary trends – and it’s the
home of very special people and accomplishments: Archduke Johann and Austria’s
very first museum, Nikolaus Harnoncourt and the styriarte summer music festival,
Dietrich Mateschitz and Red Bull, Lena Hoschek and her fashion, Elfriede Jelinek and
her Nobel Prize for literature. Not to mention another 1.2 million very special Styrians...
The Kunsthaus in Graz
Schiestl house, Hochschwab
Steiemark´s/Styria’s highest peak features
a spectacular observation deck.
The mother of all Austrian pilgrimage sites.
Stud farm of the world-famous Lipizzaners.
Hosts all-year round events featuring world cultures.
Birthplace of possibly the most famous Austrian.
S T Ü B I N G O P E N A I R
M U S E U M
The valley of old farmhouses from all over Austria.
An impressive castle on an extinguished volcano.
The largest Baroque monastery library in the world.
H E R B E R S T E I N w O R L D
5 continents and their animals.
A delight for the eyes, nose, palate and soul.
D E S T I N AT I O N S
Dachstein Sky Walk
T H E R E ’ S J U S T N O
w AY A R O U N D I T
You can’t hope to discover all the glories
of Steiermark/Styria on just one holiday:
the majestic Lipizzaners in Piber, the
magnificent Castle Route in eastern
Steiermark/Styria, the Erzberg and the
skywalk over the South Face of the
Dachstein. Or the colourful daffodil and
apple blossom festival and the hip music
and design festivals in Graz, etc… You
simply can’t pack it all into one holiday!
But you don’t have to. Simply come
back another time. And keep on
w H AT A S T Y R I A N
M E A N S w H E N H E S AY S
Expresses annoyance if something refuses to
work properly or as a means of telling someone to get lost. But be careful! If followed by
the words “Hoit die Papp’n!” or even “Hoit die
Gosch’n!” (Shut your mouth!), this could signal
the start of a “Ranglerei” (brawl).
Des geht mir
nix, dir nix!
That’s not a problem
at all – WE’LL SOON
HAVE THAT SORTED!
“Well, of course!” – used
to convey wholehearted
Geh schleich di!
Expresses a certain amount of
gloating: Well, it’s your own fault!
conveying a high
Des san zwa
You really can’t compare
chalk with cheese: they’re two
entirely different things!
(Des) is so!
A derogatory way of expressing agreement – usually to end a discussion that
has already run out decent arguments.
(Na geh,) wos`d
Indicates ironic surprise along
the lines of: “Well, you
don’t say? Fancy that!”
Cements the previous statement
as an irrefutable dogma in the
foundations a dialogue. Absolutely no point in arguing back!
An expression of sheer disbelief:
“Tell it to the marines” or in
this case: “You can tell that
to your grandmother!”
“Oh, blinkin’ heck!” –
expression used to indicate
a somewhat negative
moment of surprise.
Signalises agreement – emphasises
what everyone knows anyway.
See “Na hawi d’Ehre”,
but neutral to positive.
Des hot nix
Deflates and qualifies a
previous statement: That
doesn’t mean anything!
G R E E N I S N O T A
Green tastes delicious! Whether as a sparkling
wine made of emerald-green grapes or as a velvety
salad oil made of Styrian pumpkin seeds.
G R E E N I S :
Strident red, cool blue, piercing yellow, tearful grey? You’ll come across all these
– but the dominant colour in Steiermark/Styria is green. It’s the colour of life, of
growth and signifies the centre of harmony. You’ll not only feel that on walks
through the countryside but also when you meet the people who live and enjoy
a good quality of life in the Green Heart of Austria.
Green unites! It is the colour of inner peace
and contentment, the bedrock of a very
special kind of Styrian hospitality.
F O R E S T
Green grows! It’s the colour of
pristine nature. It’s the perfect colour
for Steiermark/Styria. Nowhere else in
Austria will you find more woodland.
Green is attractive! Steiermark/Styria is a place
where the centuries-old tradition of “loden
walking” meets the latest fashion trends.
Green researches! Steiermark/Styria is regarded
as the centre of environmental science and the
home of future-oriented “green jobs”.
D I S TA N C E S
Publisher: Steiermark Tourismus. Responsible for content: Dir. Georg Bliem. Project manager: Ute Hödl.
Photos: © Bildarchiv Steiermark Tourismus (photographers: Gerhard Eisenschink, Leo Himsl, ikarus.cc, Christian Jausovec, Reinhard
Lamm, Lanxx, Erwin Petz, photo-austria.at, Pixelmaker, Herbert Raffalt, Maria Rauchenberger, Harry Schiffer, Gery Wolf, www.bighshot.at);
iStockphoto (1) und Partner. Title photo: Steiermark Tourismus/ikarus.cc. Concept & design: Raunigg & Partner GmbH.
Printed by Medienfabrik Graz. Status: January 2012/Reprinted April 2013.