Qhuba - PPM Thema`s

Transcription

Qhuba - PPM Thema`s

Connected Enterprise
Scaling up retail
best people, smart solutions, corporate success
This is a pen
It’s a Bic M10 clic
Used many of them at school
And retailers have sold billions
….via their stores and catalogues
Then came the internet..
making it easier to sell billions more
Wrong!
Why?
You’re now selling more variants
Longtail
Required Processes
o
o
o
o
o
Auto onboarding new products
Auto enrichment of product information
Auto data QA
Make content unique
Dropship capabilities
Via Omnichannel
Single Channel
Multi-Channel
Cross-Channel
Omni-Channel
The Past
The First Step
The Current State
The Ambition
Retailer most often had
only one channel,
Channels are standalone.
Customer confronted
with different assortment,
prices, deals, etc.
Alignment in brand
experience, Assortment,
Prices, etc.
customer has seamless
experience while moving
between channels
© Copyright Qhuba
12
And complicated customer journey
The new consumer uses a non-linear path
How Cynthia shops
Cynthia wants a new
LAPTOP
Check with FRIENDS
Check
BLOGS and POSTS
Check ONLINE REVIEWS.
BUY in physical store
(or online If conditions are
better)
Check PRICES online RETAILERS.
© Copyright Qhuba
14
Technology dramatically changes the
shopping and vendor processes
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15
Requiring top notch (product) data
What are the most important aspects
of a retailer website that encourage
you to purchase?
How do you think online shopping
sites could be improved?
4%
11%
8%
30%
12%
11%
47,20%
13%
15%
17%
15%
17%
Provide more detailed product info
Promote more personalised offers
Offer more online customer service
Provide better search capabilities
Email/text alerts for sold out product back in stock
Enhanced design and navigation
Source: Toluna Quick Surveys for Stibo Systems
Detailed product information
Ability to compare Products
Product recommendations
Product photography
Interactive
Product video demonstration
16
And not just for the customer!
2.31 billion internet users, 61% research products online
before buying and 44% of online shoppers start with a search
engine. It’s easy, quick, and convenient.
However, the majority of shoppers using search engines will
only explore the first few pages of their results. In fact, nearly
75% of search engine users won’t scroll past the first page.
Almost all of the traffic will go to the first 20 search results.
Dr. Manfred Mucha
Requiring you to feed the algorithm
But the algoritm adapts
One key reason
So..Not…
Low and high res
images with SEO
optimized name and
right color
Reviews
Needs to be
automated,
consistent, SEO
optimized in all
languages
(dynamic)Pricing,
packaging, from
ERP
Features, promotion, EAN,
GTIN, local tax codes,
regulations, green labels, etc.
So how do you survive this?
Be adaptable, be very adaptable!
Adapting is about continues testing
And about failing (fast)
It’s about ecosystems
Golden record
And about scalability
With everything as a service
Potentially adding crowds
Even if they don’t know it
..
Combining algorithms with crowds?
‘Crowd Computing’?
To fight algorithms with algorithms
Where does this leave you?
Your company’s IT
needs to become
connected, scalable and
intelligent, fast
Marketing and
Merchandising
executives are already
investing
…
So..
Connect with the Clouds
Connect with Crowds
Embrace failure
And stay adaptable!

Qhuba - PPM Thema`s

Transcription

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