History

Transcription

History
History
Founded in Lyon in 1995 by François Fort, the Opal company began its design and
distribution business by focusing on the children’s frames market.
In 1999 Ophtal joined the Opal group. Its director Alain Lepetit brought his expertise
in the own-brand market, notably with the Owlet range. This has since become the
number one range in the French second-pair market.
In 2002 the launch of adult ranges led to even more rapid growth for the company.
In 2007 Opal moved its head office to a new building of 1,500 m2 on 3 floors in the
avenue Joannès Masset (in Lyon’s 9th arrondissement).
In 2009 the company continued its development. External growth was made with the
acquisition of three new licenses: Tartine et Chocolat, Oxbow and Catimini.
This allowed Opal to become a leading European company in optical frames for
children and teenagers. This acquisition marked a new stage in Opal’s commercial
strategy.
In 2010 Opal acquired rights to the Disney licenses, Cars, Disney Princess and
Winnie the Pooh. This further reinforced its dominant position in the children’s
segment.
In 2011 Opal launched a new range of polarized sunglasses: POLABYOPAL. This
new brand is part of the OPAL DIRECT department’s development strategy.
OPAL Today
In France Opal works with the whole of the opticians’ retail sector and has a market
penetration of over 60%. Opal products are available through the majority of chains,
whether independent, cooperative, franchises or branches, as well as through the
Opticiens Mutualistes network.
Opal has an international presence via its network of distributors in over 64 countries.
This market grew strongly to over 24% in 2011.
Activity
OPAL is organised into two areas of activity: OPAL LICENSING and OPAL DIRECT.
OPAL LICENSING
The whole strategy of Opal Licensing is based on the relevance of its products. Each
range is consistent with its brand. Design is central to this. Innovative and creative
products are constantly being developed in response to market demands.
OPAL now owns 9 licenses: Arrow, Catimini, Disney, Hello Kitty, Lulu Castagnette,
New York Yankees, Oxbow, Tartine et Chocolat and Titeuf.
OPAL DIRECT
Opal Direct develops many own-brand ranges of glasses. Thanks to its direct sales
policy and experience in sourcing, Opal Direct enables opticians to benefit from the
best prices. The ranges on offer are specially designed to respond to different
customers’ needs:
- second pair glasses at a low price (OWLET)
- first pair glasses at a low price (OWLET+)
- designer glasses at a reasonable price (LAPÖ)
- reading glasses (PROXIMO)
- sunglasses with polarized lenses (POLABYOPAL)
Management
- François Fort, Chief Executive Officer, founded Opal in 1995 after running
an optical firm for over 5 years.
Within Opal François Fort is specifically responsible for the licenses and product
development of Opal Licensing.
- Alain Lepetit, Managing Director, took over Ophtal, a company which
supplies tools and consumables to opticians, in 1997 after many years running
offices in the service sector.
Within Opal Alain Lepetit is responsible for the administrative and financial
management of the company and the commercial development of the Opal Direct
department.
Strong points
- Creation
Opal’s own design and graphic studio is an integral part of the company structure.
- Market leader for children and teenagers
With the acquisition of its Disney licenses in 2010-2011, Opal has consolidated its
position as a leading European company in optical frames for children and teenagers.
- Exclusive sales force and computerisation
Opal uses its own exclusive sales force and computerised system to stay in complete
control of its sales. In 2011 this force is made up of 25 representatives in France, and
5 for exports.
- Online sales website
In February 2010 Opal introduced its powerful new website. Customers can now
order online, take advantage of exclusive offers and keep up to date with brand
news.
- Effective product offers
Opal’s strength lies in its ability to offer a product suited both to the optician and to
the end customer. A branded gift is always proposed in the POS material for
children’s glasses.
- Excellent coverage of the opticians’ retail network
Listed as official supplier by all optician chains in France (such as Afflelou, Atol,
Lynx…etc.), Opal can also offer them many exclusive ranges.
- International
Development of international markets is a strategic priority for Opal. Exports currently
account for over 24% of annual turnover. Opal aims to increase this to 30% within 2
years.
OPTICAL COLLECTION
TIMELESS CLASSICS FOR MEN
UNIVERSE
Arrow’s image is that of the man who can be stylish whatever the circumstances. The brand
was created in 1851 and the ARROW shirt first came to Europe with the G.I.s. It is now a
French market leader. E.C.C.E. has been the exclusive manufacturer and distributor in
France and Switzerland since 1992. A complete range of casual and town wear has been
added to the shirt collection.
The Arrow brand now includes suits, coats, jackets, blousons, knitwear, all suitable for wear
in town. Trends are reinterpreted with classic styles borrowing from casual sportswear. This
wardrobe is for men of all ages. Its quality/price ratio has made the brand famous.
Arrow now has a network of 62 licensees worldwide. There are 300 points of sale in France
alone. The distribution is selective through in-store boutiques and department stores. The
brand is strongly positioned at the mid to top end of the market.
TARGET
Arrow glasses target the active, modern and fashionable man over 30.
COLLECTION
Like the brand’s famous shirts, this optical range is very broad. It offers the elegance and
styling that today’s man looks for in glasses. The Arrow models pick up details from the
ready-to wear-range. The frames are both of the moment yet timeless, chic and original.
Arrow brings a whole new meaning to “classic” eyewear.
The collection features models in metal or acetate. The sophisticated shapes echo trends in
couture. The collection includes a titanium range of unequalled finesse. The deep
comfortable shapes are complemented by refined colour finishes. In line with the menswear,
a range of more sportswear-inspired glasses has recently been added.
POINT OF SALES MATERIAL
A full POS material kit is closely styled on the brand is proposed to highlight products in
window displays.
Free case is furnished with each pair of glasses.
OPTICAL AND SUNGLASSES COLLECTION FOR CHILDREN AND YOUNG
ADULTS
TO RIDE SURF OR SNOW – JUST GO!
UNIVERSE
The brand was born in 1985 at Pont Audemer in Normandy, France. boardsports were taking
off in the USA, so Isabelle Cachot, artistic director, teamed up with surfer Fabrice Valéri to
create brightly-coloured tee-shirts in France.
Now based at Mérignac near Bordeaux, the brand is distinctive with its original cuts, colours
and materials. High quality remains a priority. Since its creation the brand has stood for a
combination of creativity, originality and high-tech design.
Oxbow is a global brand. Its products have always been inspired by the outdoor world of
mountain and sea, snow and surf.
Oxbow distances itself from its rivals with its unique spirit and philosophy. This is both its
originality and its strength. The brand sponsors 60 sporting events worldwide. These cover
different sliding sport disciplines: surf, windsurf, kite-surf, ski and snowboard.
In 1991 Oxbow created the first World Longboard Championships in Biarritz. Oxbow soon
made its name as the benchmark brand in the field of Longboard. Inspired by surfing, this
sport encourages both enjoyment and participation in the true Oxbow spirit.
As well supporting sliding sports, Oxbow promotes respect the environment. This applies
equally to both mountain and ocean. The brand upholds sustainable development. This is an
obvious and natural policy for a surf-wear brand: all sliding sports need to protect the
environment – nature is the playground of their participants.
TARGET :
8 to 15 years old
COLLECTION
The Oxbow glasses collections embody the brand’s sliding sports image. The logo and
graphics appear in many forms to create a real surf-wear look.
The optical and sunglasses collections pick up the ethos of the brand. Respect for the
environment comes through getting close to nature. Performance and fun run side by side.
This has led to a range where style meets technology.
The sunglasses range blends sport with fashion.
POINT OF SALES MATERIAL
A free case is furnished with each pair of glasses.
A full POS material kit iclosely styled on the brand is proposed to highlight products in
window displays.
EYEWEAR AND SUNGLASSES COLLECTION
FOR TRENDY TWEEN
UNIVERSE
Hello Kitty is one of the most recognisable Japanese characters in the world. This fashion
icon is loved by children and adults alike. The cute white kitten is kind, innocent and very
friendly. Launched in 1974 by the Sanrio Group, Hello Kitty celebrated her 35th birthday in
2009. She is now a brand in her own right, popular with celebrities. These days she can be
found on a vast range of products: luxury knitwear, jewellery, make-up, telephones, pens,
video games, handbags, etc…
TARGET
The Hello Kitty glasses collection is aimed at fashionable tween aged 10 to 13, who will look
you straight in the eye.
COLLECTION
This brand, so popular with celebrities, has created a range of bold and colourful glasses.
- Optical
This collection owes its original styling to girly colours and subtle details. The latest shapes
are specially designed to suit small faces.
The collection is available in many designs, all the height of fashion. The logos take pride of
place, adding a precious jewel-like touch.
- Sunglasses
This range follows the latest trends with “retro” acetate glasses in fashionable deep shapes.
The Hello Kitty sunglasses collection is a fashion statement specially designed for small
faces.
POINT OF SALES MATERIAL
Totem, Showcard, Display and window sticker closely styled on the brand are available to
highlight products in window displays.
A free case is furnished with each pair of glasses.
OPTICAL COLLECTION
FOR THE YOUNG, STREETWISE AND COOL
UNIVERSE
The New York Yankees is a successful UrbanWear ready-to-wear brand. Best known as
New York’s baseball team, they have been playing Major League Baseball for 150 years.
The MLB consists of 30 US teams. Each team is its own distinct brand. The most famous
have become worldwide icons of American fashion. The New York Yankees are way out in
front, the biggest name of all.
Inspired by American culture, the New York Yankees brand is influential in the fashion world.
Everyone wears its caps. The way celebrities love the brand has made New York Yankees a
part of youth culture.
The unique New York Yankees style has been developed with a wide range of merchandise:
caps, clothing, shoes and other accessories…
The brand has influenced generations of young people. It enjoys an almost 90% worldwide
recognition rate. The New York Yankees logo is the most recognised in the world of sport.
TARGET
Building on its rebel teen and street fashion image, the brand is aimed mainly at boys and
young men from 12 to 15.
COLLECTION
The brand’s famous logo stamps this collection with that “urban chic” look. The initials NY are
subtly present everywhere. This adds a finishing touch to these frames in high-quality
materials and elegant colours. Aimed mostly at young men, the range includes some unisex
models.
The details make all the difference in the New York Yankees collection: self-coloured
monograms, pierced endpieces, two-tone rubber endtips, reversible temples…etc. In short, a
really bold range of frames!
POINT OF SALES MATERIAL
A free case is furnished with each pair of glasses.
Opal proposes a POS material kit closely styled on the brand to highlight products in window
displays.
OPTICAL COLLECTION
FOR ADOLESCENTS AND YOUNG WOMEN
UNIVERSE
LULUCASTAGNETTE is a French brand created in 1996 for young girls. For many years, the
famous Bear sports-style knitted pullover has been its flagship product. This was the secret
of the brand’s success.
Today, LULUCASTAGNETTE's brand world is an appetizing mix of connotations and
feelings. These are light, delicate and suggest well-being – the reflection of a genuine
mindset. The collections consist of simple, feminine items with clean lines. The style is
inspired neither by the past nor the future, simply by the present.
A brand that captures the mood of the moment. This suits the modern, urban and natural
woman who wants to recreate herself with each new day. The LULUCASTAGNETTE woman
is confident and develops her own fresh style.
A trendy style that avoids extremes, basic items that suit every occasion, casual cuts. This is
the brand's core ethos! There are also accessories that make it is easy for women to add a
perfect finishing touch.
TARGET
Adolescent and young women: 15 to 25 years old
OPTICAL COLLECTION
The glasses pick up details from the ready-to-wear range. In a range of original colours and
materials, these products share the brand’s distinctive identity. There are small models in
bold designs. Decorated temples contrast with more sober fronts.
POINT OF SALES MATERIAL
A full POS material kit is closely styled on the brand is proposed to highlight Lulu
Castagnette Collection in window displays.
Free case is furnished with each pair of glasses.
OPTICAL COLLECTION
FOR BUDDING “FASHIONISTAS”
UNIVERSE
LULUCASTAGNETTE is a French brand created in 1996 for young girls. For many years, the
famous Bear sports-style knitted pullover has been its flagship product. This was the secret
of the brand’s success.
Today, LULUCASTAGNETTE's brand world is an appetizing mix of connotations and
feelings. These are light, delicate and suggest well-being – the reflection of a genuine
mindset. The collections consist of simple, feminine items with clean lines. The style is
inspired neither by the past nor the future, simply by the present.
A brand that captures the mood of the moment. This suits the modern, urban and natural
woman who wants to recreate herself with each new day. The LULUCASTAGNETTE woman
is confident and develops her own fresh style.
A trendy style that avoids extremes, basic items that suit every occasion, casual cuts. This is
the brand's core ethos! There are also accessories that make it is easy for women to add a
perfect finishing touch.
TARGET
Little girls: 4 to 12
OPTICAL COLLECTION
Lulu glasses proudly display the brand’s bear emblem. This collection is definitely “fancy
chic”.
With plenty of models to choose from, all ages can wear the Lulu mascot. There is a cute
bear for the younger; older girls will appreciate the more grown-up graphic style.
Major features of this collection are the original colour combinations and creative temple
designs. A collection with something “soft and cuddly” about it!
POINT OF SALES MATERIAL
A full POS material kit closely styled on the brand is proposed to highlight Lulu Castagnette
Collection in window displays.
A free case and a bracelet of the brand are furnished with each pair of glasses.
OPTICAL AND SUNGLASSES COLLECTION
SMART GIRLS CAN BE CUTE TOO!
UNIVERSE
The Hello Kitty character was created in 1974 for little girls, but was soon adopted by
children and adults alike. The little white kitten is kind, innocent and very friendly. She has no
mouth so we can imagine her emotions, and she speaks with her heart!
Now her logo can be found on a vast range of products: toys, purses, stickers, toasters,
televisions, credit cards, clothing, etc… Almost every imaginable Hello Kitty product has
been made, some 22,000 products.
There is even a Hello Kitty cartoon film for young children. Her success now accounts for half
of Sanrio’s income, or around 1 billion euros per year.
TARGET
Little girls: 4 to 10
COLLECTION
- Optical
The Hello Kitty kids collection is aimed at girls from 4 to 10. The models come in acetate,
metal or a mix and in a range of very girly colours: pink, mauve, purple, red, pale blue…
Hip, romantic or starlet, every little girl will find her heart’s desire here. The collection has a
playful look, adorned with diamante and glitter. The brand’s hallmarks are everywhere:
hearts, bows, flowers, etc…
All the well-dressed girls will want them!
- Sunglasses
A brightly coloured range just for tomorrow’s fashionistas!
The Hello Kitty logo appears in many fun styles and colours. The shapes follow the latest
trends from aviator to wrap around.
This summer’s “must have”!
POINT OF SALES MATERIAL
A free case and a branded gift are furnished with each pair of glasses.
A full POS material kit closely styled on the brand is proposed to highlight the collection in
window displays.
OPTICAL AND SUNGLASSES COLLECTION
TCHÔ! JUST BE YOURSELF!
UNIVERSE
Titeuf is a cartoon character (Titeuf in the original French) created by Zep in the 90s. The
books published by Glénat Editions have a huge following amongst comic fans. He first
appeared in English in the Dandy comic in 2005. The television cartoon series has been
shown on GMTV’s Toonattik and there are Titeuf Gameboy games. Titeuf looks cool with his
tuft of yellow hair sticking straight up. His imagination and pranks land him in all sorts of
trouble. Like most pre-pubescent boys, girls are a mystery to him, especially Nadia. Titeuf
and his pals have become a real hit in the playground. Boys can identify with their
adventures, humour and especially the way they talk!
Titeuf licensed products respond to a demand for both quality and creativity. By aiming for
the mid to upper market sector, the merchandise reflects the world of the character himself.
LATEST NEWS: cinema release of the first full-length film “TITEUF LE FILM” 6th April
2011 in France
TARGET
Boys 4 to 12
COLLECTION
Just like their bungling hero, the Titeuf glasses collection displays an assertive personality.
There are lots of models to choose from in both optical and sunglasses. The look is modern
and colourful in line with children’s tastes.
- optical
This technically-advanced range blends style with comfort. The original shapes come in
smart colours. There are also models with a more sporty look. Don’t miss the best-selling
“catapult” design with its flexible 180° hinges!
- sunglasses
The sunglasses range has so much choice that every playground wag can create his own
“Tchô” look. The latest looks in acetate are available in lots of shapes and colours. For
maximum comfort, all lenses offer 100% UV category 3 protection.
POINT OF SALES MATERIAL
A free case and a present are furnished with each pair of glasses.
A full POS material kit closely styled on the brand is proposed to highlight the collection in
window displays.
OPTICAL AND SUNGLASSES COLLECTION
LIFE IS YOURS TO LIVE, KIDS!
UNIVERSE
This ready-to-wear brand was created in 1972 by Paul and Monique Salmon. It was bought
by the French Zannier Group in 2000. With its many ready-to-wear brands, the group is the
world leader in children’s fashion.
The Catimini collections are for children from birth to 12 years old. Outfits are designed for
the way children live. This is fashion that responds to children’s tastes and needs. The
creative world of Catimini produces clothes that are daring, surprising, fun and full of colour.
A brand aimed at children who take fashion seriously, but not themselves.
Catimini enjoys worldwide sales thanks to its large network of shops (100 shops in France,
25 in Espagne,10 in Belgium, 3 in Britain, 3 in Switzerland, 1 in Luxembourg, 10 in the
Middle East, 10 in the USA, 2 in Russia…)
TARGET
Kids : 4 to 12
COLLECTION
Optical and sunglasses with creative fashion styling. Innovative designs and sizzling colours
make this collection playful and cheeky.
The glasses range takes its decorative themes straight from the ready-to-wear collection.
You can’t miss them!
POINT OF SALES MATERIAL
A free case is furnished with each pair of glasses.
A full POS material kit is proposed to highlight the collection in window displays.
OPTICAL AND SUNGLASSES COLLECTIONS
FOR « SWEET » LITTLE ONES
UNIVERSE
In search of comfortable, soft and chic clothes for her own babies, Catherine Painvin created
Tartine et Chocolat in 1977. The exclusive Garda motif (Tartine et Chocolat stripe) set the
tone. The result was a minor revolution in the world of children’s fashion. The brand went on
to create its own ranges of soft toys, perfume, nursery furniture, etc… It soon emerged as a
leader in the high-quality children’s gift market. Twenty five years later, the brand changed
hands. Emilie Zannier gave it a new impulse for the future. The renaissance was
uncompromising and original. The brand’s look became more timelessly modern. Emilie
Zannier created a fantasy world which set the scene for the new collections.
Tartine et Chocolat can now be found in 12 countries with a network of franchises and chain
stores: France: 15 shops and 30 multiple brand outlets, Europe: 5 shops (London,
Barcelona, Athens, Gent, Moscow) and 60 multiple brand outlets, worldwide: 4 shops (Beirut,
São Paulo, Dominican Republic), 50 multiple brand outlets and 90 in-store boutiques in
Korea and Japan).
A brand that dresses children like children!
This label is timeless, refined and sophisticated. It has successfully recreated itself in its own
distinctive image.
TARGET
Kids: 4 to 12
COLLECTION
This collection is overflowing with the brand’s timeless chic. These glasses recapture the
world of childhood beautifully.
This refined collection reinterprets the themes of the ready-to-wear range. Each season has
its motifs: bows, lozenges or shields
A collection which has built its reputation on its acetate range. Without a doubt this is the
most comprehensive on the market.
Sophistication starts early here!
POINT OF SALES MATERIAL
A free case and a present are furnished with each pair of glasses.
A full POS material kit is proposed to highlight the collection in window displays.
OPTICAL COLLECTION
WINNIE THE POOH, THE CHARM AND INNOCENCE OF CHILDHOOD
UNIVERSE
Winnie the Pooh is known all over the world. He is a firm favourite among very young
children and their mothers. This loveable bear has become a symbol of childhood innocence.
He is kind, curious and always ready to offer a helping hand.
The Hundred Acre Wood is a reassuring world for young children, full of colour and familiar
characters.
TARGET:
Children 2 to 5
OPTICAL COLLECTION
This special optical collection is just for the
very young. It combines technically-advanced
design with really good looks. The shapes are
specially designed to fit children’s faces,
where the bridge of the nose is not yet fully
developed.
The Winnie collection is in tune with a child’s
world. Children already feel at home with
Winnie and will enjoy the novel colours and
fun temple designs.
At last a range to reassure young children
when it’s time for glasses!
POINT OF SALES MATERIAL
A full POS material kit is closely styled on the brand. Totem, Showcard, Display and soft toy
to highlight products in window displays.
A free Winnie The Pooh case and gift are furnished with each pair of glasses.
OPTICAL COLLECTION
« BOY RACER » SPECIAL
UNIVERSE
Little boys love speed and Cars plays up to this with plenty of humour. There is a strong car
theme, and it is all about friendship and the boyish fun of collecting.
Cars is one of Disney’s leading franchises for boys as it is the 4th largest Walt Disney
Company franchise worldwide. It is especially strong in France where Cars represents a
quarter of all the Disney Consumer Products sold.
Cars was the leading licence for boys in the toy market in 2009 (NPD Group statistics). The
brand has grown steadily since its launch in 2006.
RELEASE OF CARS 2 IN SUMMER 2011
TARGET :
Boys 4 to 7
OPTICAL COLLECTION
The Cars optical collection is jammed full of
car racing themes, with pictures of cars,
chequered patterns and even rubber, just
like real car tyres.
Its realistic details make this collection
stand out from the crowd. This range is
sure to be a winner with the “boy racers”!
POINT OF SALES MATERIAL
A full POS material kit is closely styled on the
brand. Totem, Showcard, Display and soft toy
highlight products in window displays.
A free Cars case and gift are furnished with
each pair of glasses.
OPTICAL COLLECTION
ROMANTICISM AND MAGIC!
UNIVERSE
The Disney princesses make the little girls dream and they influence their own characters. All
their adventures are full of hope, love and friendship. Disney Princess merchandizing first
appeared 10 years ago. Each of the 10 princesses has a different and recognisable
personality.
In December 2010 Rapunzel and Flynn became the latest Disney couple to grace the big
screen. You will be captivated by this charming outlaw and his rash princess. Their
adventures lead them through many funny twists and turns.
Disney princess is the 3rd biggest Walt Disney Company franchise worldwide, worth 6 billion
dollars in derived product sales.
Almost 20 million Disney Princess DVD/Blu-Ray discs have been sold in France to date!
Disney Princess is also the title of a bi-monthly magazine with an average readership of
more than 340,000.
LATEST NEWS
RAPUNZEL – CINEMA RELEASE 1st DECEMBER 2010
The adventures of an unlikely pair. The appealing outlaw, Flynn Rider, teams up with
Rapunzel, a very modern princess. Their chance encounter leads to adventures full of fun
and emotional ups and downs.
TARGET:
Girls 4 to 7
OPTICAL COLLECTION
The Disney Princess optical collection belongs to
a wonderful fairytale world.
Did it appear with the wave of a magic wand?
Baroque motifs add a refined romantic air. The
shimmering materials and pastel colours make
this collection so very feminine.
Any “little princess” should be enchanted by this
range!
POINT OF SALES MATERIAL
A full POS material kit is closely styled on the
brand. Totem, Showcard, Display and soft toy
highlight products in window displays.
A free Disney Princess case and a scrunchie are
furnished with each pair of glasses.
OPTICAL COLLECTION
DESIGN FIRST PAIR OFFER
A real alternative to the usual designer collections. This range has been created by
Nils Giesecke.
UNIVERSE
The Lapö brand came about as the result of a meeting between a Swedish designer
Nils Giesecke and Opal Direct. Two different worlds that share one vision: to make
fashion more beautiful, more fun and above all, more accessible. Lapö is not just one
more brand in the market place; it is the first designer brand to be sold at direct price.
TARGET
The Lapö collection aims to combine the best in quality, comfort and price. It is for
everyone who wants to benefit from designer frames without spending a lot on their
eyewear.
COLLECTION
The tone is one of constant searching for the latest styles and shapes. Bright colours
are teamed with original combinations of materials. Creative without being showy,
Lapö glasses are made to be worn. They set off the face with a light touch. In spite of
their attractive price, Nils Giesecke and Opal have made no concessions in the
quality of materials or fabrication.
POINT OF SALES MATERIAL
A free case is furnished with each pair of glasses.
Kakemono, showcard and display are proposed to
highlight the products.
OPTICAL AND SUNGLASSES COLLECTION
SECOND PAIR OFFER
Over 400 models of optical or sunglasses to choose from: children’s, teenager’s women’s,
men’s or unisex. The classic frame collection for your second pair offers.
UNIVERSE
Owlet is a general collection with a subtle fashionable look. With 400 models of optical and
sunglasses to choose from, Owlet is aimed at the widest possible market (men, women,
teenagers and children). With its variety of colours there is a choice of classic shapes
(rectangular, aviator…) or more daring. Owlet can hold its own against other big name
collections with its sober styling and product quality.
TARGET
Kids, women, men
OPTICAL FRAMES COLLECTION
Children are in for a treat with these colourful
glasses which all have flexible hinges. The women’s
range accounts for 30% of the collection and has
more decorative temple designs. The men’s range
is more sober and all the frames can be fitted with
varifocal lenses.
SUNGLASSES COLLECTION
The sunglasses collection is inspired by
the best-selling shapes of the day, to
offer models that are real “must haves”!
All the sunglasses frames can be fitted
with optical lenses.
OPTICAL COLLECTION
FIRST PAIR OFFER
More colour, more style, frames for a first pair that lifts the tone.
UNIVERSE
In perfect addition to the Owlet collection, the more recent Offshoot Owlet+ is assertive and
bold. This applies just as much to the colours as to the design; the collection that has more
fun!
The temple designs are elaborate, the colours sophisticated. In all, a more up-market range
at a very attractive price.
All the collection can be fitted with varifocal lenses.
TARGET
Women, men
COLLECTION
Women take pride of place in the OWLET +
collection, with over 50% just for them. On the
menu: colourful and sophisticated models.
Men are not left in the shade. They can choose from
a range of up-to-the-minute glasses. The main
feature of the range is its combined models (metal
with acetate).
In June 2011, the Owlet + collection has added
an acetate line!
OPTICAL COLLECTION
READING GLASSES
The collection of reading glasses which offers a wide choice. There are classic or
colourful models to suit all personalities.
UNIVERSE
This collection is aimed at presbyopic people who do not feel the need for varifocal
glasses.
This eyewear is both practical and good-looking: it can add that finishing touch to a
look.
TARGET:
Women and men
COLLECTION
The collection offers models mostly in plastic for
women and metal for men. Once again, the
men’s range is more sober while the women’s
models come in acid colours and decorative
designs.
POINT OF SALES MATERIAL
A soft case is supplied with each frame.
A display unit is also available for effective
presentation of the collection.
POLARIZED SUNGLASSES COLLECTION
TAME THE LIGHT WITH POLABYOPAL!
UNIVERSE
The POLABYOPAL brand was launched to make polarized glasses more affordable. Usually
only top-of-the-range sunglasses can be fitted with polarizing lenses. Thanks to
POLABYOPAL, everyone can enjoy the comfort of polarized glasses at a very reasonable
price!
TARGET
POLABYOPAL for everybody : Kids, women and men.
COLLECTION
This collection relies on highly technical lenses. The models are fashionable and easy to
wear.
The range consists of injection-moulded plastic, acetate and metal models.
POLABYOPAL LENSES
Vertical light enables our eyes to see colours and
contrasts, whereas horizontal light creates an
annoying reflection. Polarized lenses absorb these
reflects and enhance the perception of vertical light.
A brilliant technology for an eyesight without a reflect!
Polabyopal lenses are made of a polarized core with a
Cellulose triacetate layer on both sides.
Our polarized lenses have lots of advantages:
• They offer a 100% UV protection (Cat. 3);
• They benefit from better resistance and stability,
Compared to acrylic lenses;
• They resist temperature and humidity;
• They benefit from an efficient anti-scratches coating.
Numerous advantages for the wearer:
The Polabyopal frames offer all the regular advantages polarized
frames can offer:
• Better visibility (visibility without a reflect)
• Excellent perception of colours (saturated and intense);
• Optimized contrasts (better perception of space);
• Substantially reduces eyestrain and helps you gain
concentration.
POINT OF SALES MATERIAL
A Showcard PolabyOpal is available to highlight products in window displays.
A case is furnished with each pair of glasses.