- Ladybird Magazine

April
July 2015
2015
Fashion & Lifestyle
shop the
hottest
swimwear
From Fat
to Flat!
30
Joyful Ways to
Pursue Happiness
in Egypt
6
glamorous
summer 2015
outfits
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Contents
JULY 2015
Fashion
10
18
20
22
24
LB Loves: Nicki Minaj
in Roberto Cavalli’s
Spring-Summer 2015
Campaign
Summer Street Style
Hottest Swimwear to
Buy in 2015
Top Minimalist Outfits to
Look Impossibly Chic
This Summer!
PHOTOSHOOT: 6
Glamorous Summer
2015 Outfits
BEAUTY
34 The Feminizing Power of
Perfume
35 MeetThe Renowned
Dutch Stylist Olaf Van
Den Wildenberg
36 Get The Perfect Tan in
Few Steps
2 | July 2015
Home
40 Ways to Make Your
House Brighter with
Glass
ESCAPE
42 Top 10 Travel
Experiences to Have
While You Are Young
and Free
44 The Ultimate Ice-Cream
Experience in Egypt
Health
48 10 Hacks for Healthy
Snacks
Cooking
62 Recipes Around The
World: Italian Cuisine
LOVE &
RELATIONSHips
64
How to Maintain a
Healthy Relationship?
FITNESS
Mother & Child
Nutrition
FEATURES
54 From Fat to Flat! Top
Ways to Burn Body Fats
58 Essential Shopping List
of Dos and Don’ts
66 How to Enjoy Travelling
with Your Kids?
68 30 Joyful Ways to Pursue
Happiness in Egypt
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AT HE A RT.
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Blend timeless splendor with
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from Almaz.
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PO BOx 33 zAMALEK, CAIRO 11211, EGYPT.
T: 00. 202.27.28.3000
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July 2015 | 3
L a dy b i r d
Owner/Founder Zeyad Sorour
Editor-in-Chief Ismail Marzouk
Managing Editor Christine Kassasseya
Sales & PR Director Naira El lamei
Marketing & Project Director Samar Zaki
Editor RAGHDA ARAFA
Intern Sara Waleed
Art Director Eman Salama
Senior Graphic Designer MARINA RAAFAT
Financial Director Haitham Hamouda
Distribution Ahmed Abou el Ela, Ahmed
Fawzy, Mohamed ABD EL NASSER &
alaa hussein
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4 | July 2015
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Distributed by Al-Ahram
Association
In every issue:
Editor’s Letter P.8
The Look P.12
Shopping Cart P.14
Fashion News P.16
Spotted P.33
Pieces We Love P.38
Ladybird’s Q&A P.52
Why Eat This? P.60
The Best, The Top & The Must Do! P.70
Reviews P.71
Horoscope P.76
Happenings P.78
On Spot P.80
“Threads of light bringing us together”.. Pepsi launches a one of its kind
campaign to light up Upper Egypt’s hearts and villages of in the Holy Month
Pepsi and Chipsy kicked off the Ramadan Campaign “Threads of light bringing us together” to unite
Egyptians in the Holy Month of Ramadan and celebrate its festivities while lighting up Upper Egypt villages through “Liter of Light” initiative.
As part of its Ramadan campaign “Threads of light bringing us together” and to fulfill its role in corporate
social responsibility (CSR), Pepsi and Chipsy was keen to launch its initiative “Liter of Light” which seeks
to light up Upper Egypt villages and governorates and eradicate darkness. The initiative shares the spirit,
the lights and the decorations of the Holy Month with all Egyptians and help them celebrate Ramadan
in a way that perfectly describes it. “Liter of Light” is also a confirmation on PepsiCo’s core pillar “Performance with Purpose” which aims to achieve human, talent and environmental sustainability to support
and help the communities it operates in and improve the lives of people living in underprivileged areas.
PepsiCo also wants its consumers to be part of this interactive campaign, so to engage them in the initiative, PepsiCo will give them a chance to support the initiative and donate to Misr Al Kheir Foundation
through sending SMS for only 5 EGP with the word “Nour” or “ ‫ ” نـور‬to 9597 to be able to reach more
villages in Upper Egypt and bring back hope and light to them.
“Liter of Light” is a global initiative that has been sponsored by Pepsi in Philippines, and Pepsi is proud
that Egypt is the first Arab country to implement “Liter of Light” in the Middle East. The initiative’s journey
first kicked off in Sohag governorate back in 2014, and is now taking place in Assiut governorate in Upper
Egypt where it will install lampposts in underprivileged villages. “Liter of Light” will provide light through
eco-friendly solutions; utilizing solar energy and recycled empty Pepsi plastic bottles filled with chlorine
and connected to solar panels and batteries that absorb and store solar light to be later used during the
nighttime in lighting up dark villages. The initiative is key to a deeply-rooted problem that several Upper
Egypt villages suffer from; that is electricity problem. Electricity shortage affects thousands of Egyptian
families and its repercussions are especially felt in the Holy Month of Ramadan where families and
friends gather and meet.
“Liter of Light” initiative comes in line with Pepsi and Chipsy’s Ramadan campaign this year which aims
to bring people together in this Holy Month and revive the Ramadan spirit through threads of light that
unite Egyptians and all the Egyptian families and help them truly feel the spirit of Ramadan which they
have lost recently. The unique, one of its kind campaign seeks to encourage Egyptians to create new
memories this Ramadan and live wonderful times with families and friends while going back in memories
of the past and its familiar warm feelings.
Contributors
Heba Ezz
Ghadir Al agabany
Fashion Marketing Consultant
She has an extended diversified
experience in fashion business,
commerce and retail.
For advice, please contact:
[email protected]
alagabany.com
Cooking Expert
She has lived most of her life
abroad between Rome and
London were her love for cooking all started there. She studied fine
arts and nutrition, in which she
beleives that they both compliment
each other, as she defines
cooking as an art. Recently joined
CBC channel in a cooking show.
Contributors Pages:
Noura Hassaballa
Nutritional Consultant
Bachelor of Science in dietetics &
nutrition, Northern Illinois University,
USA. With great passion, she
decided to pursue her successful
career here in Egypt as a nutritionist,
with the mission of raising awareness
for a better healthy eating, in addition
to being one of the presenters of Dr.
Chef on MBC 4. Noura is also the
founder of diet rite nutrition center.
For more advice, please contact:
[email protected]
Facebook: Noura Hassaballa
6 | July 2015
• 18 Summer Street Style
by Ghadir Alagabany
• 40 Ways to Make Your
House Brighter with Glass
by Sally El Bardesy
• 58 Essential Shopping List
of Dos and Don’ts
by Noura Hassaballa
• 62 Recipes Around The
World: Italian Cuisine
by Heba Ezz
• 64 How to Maintain a
Healthy Relationship?
by Yasmine Shahine
Sally El Bardesy
Interior and Furniture Designer
For advice, please contact:
[email protected]
Facebook:
Inbox - the pampered little storage
Yasmine Shahine
Life Coach
An Associate Certified Life Coach
(ACC) by the International Coach
Federation (ICF). At the begining
of her coaching career, she
engaged herself in ONE on ONE
coaching and through years she
developed her own tailor made
coaching programs for people
and companies to develop their
potentials and awareness.
For advice, please contact:
[email protected]
Facebook:YasmineShahineLifeC
oaching
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July 2015 | 7
Find Your
Treasure…
A few years ago, I was unhappy
with my body, I wanted to lose
weight, a lot of weight. I thought
that weight loss would solve many of
my pitfalls and hitches.
Years later, I surpassed this goal and
still wasn’t happy. Sounds familiar?
We constantly lie to ourselves thinking
that happiness is the outcome of
many triumphs. While achieving
goals is a wonderful endeavor, we will
not reach happiness through it, but rather
through the journey itself.
“It is all about the journey not the end goal”
We’ve heard that a million times before, yet it seems quite hard to
magically turn this so called journey into a cheerful and pleasant
one! Where do we get the magic shrooms from? Many psychologists
tackled this field and conducted many researches to grasp a true
meaning to happiness. And it turns out the solution isn’t that hard!
We must develop the following five habits everyday…
Gratitude… cultivate the habit of being grateful for every good thing that comes to you. Hence, every morning,
remind yourself of three blessings that you are grateful for. It could be a job, a spouse, a dog, or parents.
Journaling… write down one positive experience that influenced your life. This will allow your brain to re-live it
and revive the wonderful, positive experience once again.
Exercising… meeting exercise challenges or goals can boost your ego. Exercise can also battle depression, regulate
your emotions, and enhance your mood.
Meditation… half an hour of meditation a day can renew your soul and reintroduce new positive beliefs about
yourself and the community surrounding you.
Acts of Kindness… remember this poor 5 years old boy you see everyday on your way to work? You can turn his
successive unfortunate events into a victory if you help him achieve good grades, resume his education, and feel
worthy about himself. The act of giving will surely give you a deep meaning to living.
At the end, it might be a cliché to say this, but love yourself! You are born to love, be loved, and to be happy. Find
your treasure.
Christine Kassasseya
8 | July 2015
Fashion
LADYBIRD LOVES
NICKI MINAJ IN
ROBERTO CAVALLI’S SPRING-SUMMER 2015 CAMPAIGN
I
Inspired by retro styles, Italian
designer Roberto Cavalli
starred rapper Nicki Minaj
in his Spring/Summer 2015
collection.
“I chose Nicki Minaj because she
embodies the exuberant and modern
femininity of the Cavalli woman…
With this campaign, I wanted to
send a strong counter trend message.
I wanted a sensual woman who is
aware of her body, who is not afraid
to show her curves, rather she make
them as a strength.” Roberto Cavalli
said in a statement accompanying
the video.
10 | July 2015
The new campaign features chic bob and
billowing silhouettes, black in white zebra
stripped dress, bright colorful beach dress,
stylish tinted sunglasses; all with quick cuts
and vibrant effects. With eyeliner giving her
a bold cat eye look and voluminous bobs
and updos, the shoot perfectly represents
the modern woman armed in confidence,
strength, and femininity. Creative Francecso
Carrozzini made the shoot.
July 2015 | 11
Fashion
look
The
STYLE TO INSPIRE
3.1 COTTON-BLEND
CROP TOP WHITE
ERDEM CAISSA
LACE TOP
DAVID KOMA MESH
STRIPE CROPPED TOP
ELIZABETH AND
JAMES ADDILYN
CROPPED TOP
ALEXANDER WANG TOP
Jessica Alba
12 | July 2015
DELPOZO ONE
SHOULDER
BANDEAU TOP
Taylor Swift
RAG & BONE BOYFRIEND
JEANS
ANNA KARIN KARLSSON
SUNGLASSES
DOLCE & GABBANA
SWAROVSKI SUNGLASSES
CURRENT/ELLIOTT MID-RISE
BOYFRIEND JEANS
ANCIENT GREEK SANDALS
ALEXANDER MCQUEEN LOTTA
METALLIC WEDGE SANDALS
Kate Beckinsale
L’AUTRE CHOSE LEOPARD
PRINT PLATFORM SANDALS
JIL SANDER HOLOGRAPHIC
LEATHER SANDALS
FENDI CRYSTALEMBELLISHED CAT EYE
SUNGLASSES
TORY BURCH PENNY FLORAL
PLATFORM SANDALS
STELLA MCCARTNEY
PLATFORM SANDALS
July 2015 | 13
Fashion
*All prices are subject to change
LISA MARIE FERNANDEZ
POPPY BUTTON BIKINI
MYTHERESA.COM
EGP 3, 440
ZIMMERMANN
HYPER BRODERIE ANGLAISE
COTTON DRESS
NET-A-PORTER.COM
EGP 3, 663
TORY BURCH
ESPADRILLE SANDALS
MYTHERESA.COM
EGP 1, 090
MIGUELINA
ZOE CROCHETED COTTON BRALET
NET-A-PORTER.COM
EGP 1, 755
PALOMA BLUE
PRINTED SILK-SATIN SHORTS
NET-A-PORTER.COM
EGP 1, 298
DOLCE & GABBANA
SQUARE SUNGLASSES
MYTHERESA.COM
EGP 1, 426
DOLCE & GABBANA
PRINTED SHOULDER BAG
MYTHERESA.COM
EGP 13, 000
MIU MIU
ALICE + OLIVIA
CROPPED BLOUSE CONNOR BRODERIE ANGLAISE MINISKIRT
MYTHERESA.COM
MYTHERESA.COM
EGP 4, 950
EGP 3, 062
14 | July 2015
ETRO
PRINTED WIDE LEG
TROUSERS
FARFETCH.COM
EGP 2, 503
FASHION NEWS
Retail Group Egypt MANGO Founder Isak Andic in
Egypt
On the 26th of May, founder of internationally renowned retail
chain Mango, Isak Andic, made his first public appearance in Egypt,
where he passed by a number of Mango’s branches, including Cairo
Festival City Mall, Mohandeseen, and the upcoming Flagship store
in City Stars. For the first time ever, Cairo’s top media figures and
bloggers got the chance to “meet and greet” the man behind one
of the world’s biggest chains. Andic announced the introduction of
the new Flagship Mango store in City Stars Mall, which will be the
biggest flagship store in Africa. With a true passion towards the 70s,
Andic humored about MANGO bringing back the ‘hippie déjà vu’
looks, returning with “high platform shoes and bell bottom pants
with lots of fringes”, which by definition reminds him of his youth.
Azadea’s Spanish Fashion Brand Hosts its Second
Punt O Roma’s Fine Beauties Club in Cairo
For the second time this year, Azadea’s leading Spanish fashion
brand Punt O Roma, gathered influencers, socialites, and prestigious
women from all across the country to celebrate women’s success
and discuss the importance of the role of women in society.
This comes as part of Punt O Roma’s Fine Beauties Club series
of events that aim to empower and enable women as well as
commemorate their achievements. This time around – held at
Le Pacha, Zamalek – guest speakers Mrs. Mona Hussein, CEO
of Mona Hussein Designs and Mrs. Mona El Sagheir, General
Secretary of the Global Forum for Media and Development, were
asked to address the attendees and share their experience and
accomplishments in the business community. Lunch was served
to the tunes of Jazz Vocalist and Entertainer, Ahmed Harfoush.
L’azurde Brings Egyptian Gold Jewelry
Traders and Distributers to Lebanon
to Meet Superstar Elissa
L’azurde, the leading gold and diamond manufacturer,
organized a trip to Lebanon for major gold jewelry
traders and distributors in Egypt to showcase
the latest innovations in the gold jewelry market.
L’azurde invited 50 business partners to enjoy
the picturesque landscapes of Lebanon and visit
famous attractions, while discussing the latest
developments in jewelry market and ways to
help develop the industry in Egypt. During the
trip to Lebanon, L’azurde surprised its guests by
inviting them to a gala dinner in the presence of
the superstar Elissa, the L’azurde gold jewelry
ambassador. The award-winning Lebanese star
praised the great success of their collaboration
for showcasing L’azurde’s unique collections of
gold and diamond pieces.
16 | July 2015
NOW OPEN
AT Cairo Festival City
Madinaty
Sodic (westown hub)
Lpassage (Alexandria)
Tivoli Dome Zayed & Heliopolis
Zamalek
Heliopolis
Maadi
New Cairo
Mall of Arabia
Fashion
Summer Street Style
S
By: Ghadir Alagabany
Schools are over, universities are off, Ramadan has passed, but the heat is still ON!
It’s beach, chill out, and party time. Stir up your street style especially in the upcoming summer
holidays in Egypt. Whether you’re recessing in Gouna, Sahel, or Sinai, take it to the max and dress
unlike the conformity and traditional respect of the city with wild and over the top loud street
styles on the beach, in friends’ gathering, and while you’re uncaringly partying. Now we’re ready
to beat the 30 degrees mornings and humid afternoons. Let the fashion fun begin.
Beach
We are all ready for some serious beach going with the
nautical accent of navy blue, red, and white marine
image. Anchors, sailing hats, and naval stripes will
automatically put you in the right sailor boy mood.
Sheer and chiffon kaftans and cover-ups with beach
wedges for a classy Cote d’Azur look or slippers for a
more down to earth lost in paradise island look. And
definitely the must tropical, sexy golden, night black,
solid monotone and/or animal print monokinis to
vamp up the boring bikinis collection you have.
Chilling Out
This is where you show the most trends of your
summer holiday closet.
Buttoned down shirtdresses with platform slip-ons
versus maxi skirts with thigh high splits styled up
with denim shirts and statement accessories. Looking
athletic and yummy is still nailing the runways. Put a
simple original Lakers Tee and mix it with a pencil
skirt and killer stilettos. As such, you’re pledging
uniqueness and a personalised fashion edge. Just can’t
get enough of the American/Indian 70s fringes look
that will really accentuate the chilling out phase you
aim to live for the holidays. Also you will need to chop
off the fat and crop the tops with the sexy distressed
denims styled with sophisticated heels.
Effortless chicness in summer afternoons and siesta
sunsets merge well with the ethnic, oriental touch
of kimonos, kaftans, and culottes. Loose fits, comfy
footwear, and colorful pieces up styled with the former
Ks for a trendy summer.
18 | July 2015
It’s flowers’ season, even the men are wearing florals.
To fight the piracy tendency, we retouch the florals
with our A-line dresses, full miniskirts, asymmetric
silhouettes, and flared pants to reign the sidewalks and
kill the uprising so called male competition.
Party
It is the one and only 70s Saturday Night Fever to
cut a long story short. Dare to sparkle and shine with
metallics, afro the hair, round the shades, enlarge the
bangles, increase the heels, and feel the vibe. It’s time
to escape the heat and show some skin… but, with a lot
of chic class and nude tones. More legs, less arms, more
tummy, less cleavage, and so on. And beware of the bra
bearing bravado!
Let’s enjoy again the era of the disco diva. The retro
glam look of the 70s is back fast, fierce, and fabulous.
This extraordinary epoch nourished real hippy super
cool foxy vibrations that will sure boom this summer.
Enjoy to the max!
July 2015 | 19
Fashion
Hottest Swimwear
To Buy In
2015
Summer is gorgeous, and nothing is more tempting than spending your time
on the beach, dressed up in the sexiest and most elegant summer swimwear.
From colorful bikinis to high waist bikinis, we’ve got you covered with the
hottest brands and trends. Check out our choice of feminine, chic, dazzling,
and unique collection for this summer.
NORMA KAMALI XO
BILL MIO RUCHED
CUTOUT SWIMSUIT
20 | July 2015
LISA MARIE
FERNANDEZ POPPY
BANDEAU BIKINI
Stella McCartney
Floral-print cutout
stretch swimsuit
MARA HOFFMAN LUAU
CAMI BIKIN
Black Strappy
Cutout Monokini
2015
MELISSA ODABASH
BARCELONA BANDEAU
BIKINI
DOLCE & GABBANA
BLUE MAIOLICA
SWIMSUIT
TOPSHOP AZTEC SUFT
BIKINI
NORMA KAMALI XO BILL
MIO RUCHED CUTOUT
SWIMSUIT
MARA HOFFMAN
HARVEST CUTOUT
PRINTED SWIMSUIT
DOLCE & GABBANA
FLORAL-PRINT SWIMSUIT
ISOLDA FLORAL
BIKINI SET
July 2015 | 21
Fashion
Top Minimalist Outfits to Look Impossibly
Chic this Summer!
W
elcome to summer. We love the cover-up styles trending this season! This month, hit the road
with these fashionable outfits; from sexy cut of blue jeans shorts, white tank, street style, summer
dresses, and fringe wrap to leather wedges, chic sunglasses, beach bags, and boho accessories,
this season’s shopping musts are true statement-makers.
H&m
H&m
H&m
bcbgmax
H&m
lazourdi
22 | July 2015
H&m
H&m
H&m
H&m
H&m
bcbgmax
lazourdi
lazourdi
bcbgmax
lazourdi
H&m
H&m
H&m
H&m
H&m
July 2015 | 23
6
Glamorous
Summer 2015 Outfits
24 | July 2015
• Featuring: Nour Aboulela
(www.lovebyn.com) and Coco, Lalo &
Gigi Reda (Debi.R Lebanon Boutique
Owners)
• Make Up: Yvonne Hatem
• Hair: Tony Elmendelek
• Photographer: Lara Zankoul
Floral Patterns
This season, look for floral
patterns in bold and bright
colors, or in watercolor pastels.
You can pair floral crop tops
with stripes and match them
with neutral and metallic
shoes.
July 2015 | 25
26 | July 2015
Pop Art
Blending abstract elements,
graffiti images, and
sketchbook drawings with
fashion can create an unusual
artistic taste and genre. From
bags, shoes, and scarves, to
t-shirts, dresses, and tops; you
can mix and match different
styles and create a unique
piece of art.
July 2015 | 27
Color Blocking
Color blocking is taking super
saturated hues and adding
them together, creating one
sharp eye-catching look. The
outfit revolves around a palette
of two or more colors, which
are usually in bold and bright
shades.
28 | July 2015
July 2015 | 29
Black and White
One has to be creative when it comes to black and white. To avoid boring patterns, we made
sure to add a pop of color to the look. In our case it was yellow, to make the outfit more fun!
30 | July 2015
Lace
Nowadays, designers have become playful with
lace providing exquisite outcomes! White tops
made of lace can be worn in summer while black
lace during winter can give you a sexy edgy look.
Colored lace dresses are always a good idea.
July 2015 | 31
Blue and White
Skip the plain solid blue and white this year,
and choose patterns and prints instead.
We have combined blue and white printed
outfits from Debi R., each with a different
pattern and print to get the ultimate
runway look.
32 | July 2015
SPOTTED
CELEBS LATEST NEWS & GOSSIP
Katy Perry and Taylor Swift’s Shocking Fight!
We all remember the old times when Taylor Swift’s and Katy Perry’s
friendship was peachy and perfect. They would act like they are so
excited when they meet each other at different awards or shows, and
they would also hang out for dinner together like “OMG we’re best
friends,” But all this didn’t seem to mean anything to Perry when she
stole Swift’s backing dancers on purpose. In interviews, Swift just noted
without mentioning any names that “she basically tried to sabotage an
entire arena tour, now I have to avoid her, it’s awkward and I don’t like
it,” But Perry just had to pull another mean girls move when she threw
noticeable hints by dressing her backing dancers, during her Super
Bowl performance, like Swift… Is Taylor going to respond?
Bruce Jenner Sex
Change
The Vanity Fair cover of
Bruce Jenner in a boobenhancing swimsuit has
definitely shocked us all.
Bruce, who was previously
an American athlete, now
wants to be described as
a woman. He made very
clear statement on the
magazine’s cover saying
“Call me Caitlyn”. The
famous athlete had different
sex reassignment surgeries
last month, amongst was
facial surgery that lasted five
hours. We are all surprised!
Iggy Azalea and Nick Young
GOT ENGAGED!
Iggy Azalea and her basketball
player boyfriend, Nick Young, got
engaged. Young, who plays for the
LA Lakers proposed during his 30th
birthday party with a ring that’s worth
$500,000. The proposal was captured
on camera, featuring a very emotional
video that shows the overjoyed Azalea
saying “Yes” before she helped herself
to her new bling. It’s an 8.15-carat
fancy intense yellow stone surrounded
by 2.25 carat of diamonds, and set on
an 18-karat white gold band. “Nick
was pretty much involved in designing
the ring, we wanted it to be both a
ring of Iggy’s dreams and a ring that
fits her personal style.” said Young’s
friend Jason Arasheben.
July 2015 | 33
Beauty
F
The Feminizing Power of
Perfume
Fragrance influences the human psyche and emotions in many ways as well as entices men. There
are countless benefits of scent; lavender can soothe your senses, peppermint may keep you alert,
and citrus will always enhance your mood. But nothing beats the femininity, glamour, and allure of
sweet, floral, bold, and deep fragrances that are bottled in pink! Spoil the girl inside you with these
perfumes.
VINCE CAMUTO
FIORI PERFUME
FOR WOMEN
GIANNI VERSACE
COUTURE
TUBEROSE
MARC JACOBS
DAISY EAU SO
FRESH
Miss Dior
Blooming
Bouquet
Dolce &
Gabbana Pour
Femme
PRADA CANDY
KISS FLORALE
VALENTINO
VALENTINA
ASSOLUTO
GIVENCHY VERY
IRRESISTIBLE
34 | July 2015
Beauty
Hair
Meet the Renowned Dutch
Stylist Olaf Van Den Wildenberg
S
Summer is all about fun, and we all know
that. However, when it comes to hair, we
are all looking for some special guidance
from professional experts, to pass their
knowledge on hair maintenance and to
protect our hair from the regular sun
exposure.
L’Oréal Professionnel are introducing their stand
out IT Looks to Egypt, coming from Amsterdam,
Holland, so we headed off to interview “Olaf Van Den
Wildenberg” a pioneer in the hair styling industry with
30 years of experience, in L’Oréal Professionnel, to
know more about the latest Summer hair trends and
to provide us with an exceptional hair protection tips.
“The latest hair trends for this summer are ‘The Shag
Look’ from the late 60s inspiration, where we can simply
personalize it to every client, giving perfect layers for
their hair. Depending on the overall look with makeup,
clothes, accessories, we decide on the glamorous hair
style and color,” Olaf said.
Keeping up with the latest looks mainly inspires Olaf
along with traveling to big countries and following up
the newest renovations on television and Instagram.
For this summer season, spoil your hair with the finest
and newest L’Oreal products for a shiny, and bouncy,
voluminous hair.
1.For a wet look, use dry products that give a shine,
there are also some L’Oreal Summer products that
guard your hair from the sun rays.
2.To make your curly hair more natural, apply L’Oreal
curly hair products after washing your hair, and use
some creams afterwards.
3.If you use an iron, select a flat good iron, and don’t
forget to pick a suitable cream or product spray before
ironing your hair like “Elnett hairspray.”
Considering the various types of faces to fit for the
hairstyle, “for the round face, short hair with layers
would be perfect; for the tall face, have your hair with
some volume; and for an oval face, do some sassy, flirty
side bangs,” Olaf stated.
“Don’ts: If you want to color your hair for the first time,
visit any salon and don’t do it at home by any means.
Don’t iron your hair regularly at home as it will damage
your hair.”
When asked about general hair tips, “At least once per
month, apply a mask on your hair followed by some
crème. For long hair, use L’Oreal metic oil as it adds a
perfect shine for your hair. Also choose a big brush for
long hair and comb out the ends first then detangle a
few inches higher repeatedly until you reach your scalp.
For hair repairing products, we have hydra repair, which
should be applied at least once a week to add volume
for your hair. For colored hair, bring Vitamina color, it
ideally maintains the hair color.” Olaf concluded.
July 2015 | 35
Beauty
Skin
Get the Perfect Tan in
Few Steps
• Frequently exfoliate with non-oil based, gritty scrub
eight hours prior to your tan, to remove all dead
skin and soften the skin. Don’t exfoliate with body
brush, body scrub, body wash, or soap for at least
48 hours after your tan.
• If you want to wax or shave before tanning, do it at
least 24 hours in advance. Neither wax nor shave
after your spray tan. Also don’t put on shaving
creams that contain lanolin (oil) because this will
negatively affect the tanning solution.
• Apply moisturizer generously all over your body the
night before tanning, to get a smoother skin. After
tanning, do not apply moisturizer until after your
first shower, because this could affect the immediate
reaction of the tanning solution. For best results,
use water-based moisturizer and avoid using oilbased moisturizers.
• When applying the tan, make sure you’re covered
all over. It is okay to go over the same area twice;
the tan will only be patchy if you miss a bit not if
you double up.
36 | July 2015
• Wait at least 8-12 hours after application before
you shower, to allow time for the self-tanning
reaction to occur on the skin.
• You may distribute the tanning oil unevenly if you
rub. Smooth it gently instead.
• Avoid washing your hands for as long as you can
during the tanning process. Use a hand sanitizer
or wipes.
• Your tan won’t get deeper if you leave it for a long
time; just check the required amount of time on
the pack. For a deeper tan you should re-apply for
three consecutive days.
• Make sure to wear loose, dark clothing, and avoid
tight-fitting underwear after applying the tan.
Avert wool, nylon, or silk lingerie and swimsuit
for at least 8 hours as DHA may react with these
fabrics and cause staining.
• Don’t apply any lotion, makeup, sunscreen, or oil
on your skin when tanning. Only deodorant, lip
balm, lip-gloss, lipstick, and mascara are permitted.
2
1
3
5
6
4
8
7
9
1.Adonia Bronzing Glow
2.Dior Bronze Self-Tanning Creme Natural Glow
Body
3.Lancôme Flash Bronzer Body Gel
4.Shiseido Brilliant Bronze Quick Self-Tanning
Gel
5.Nip+Fab 365 Body Glow Fix
6.Lorac Tantalizer Body Bronzing Luminizer
7.Vita Liberata Phenomenal Tan Lotion
8.St. Tropez Self-Tan Bronzing Mousse
9.Clarins Intense Bronze Self-Tanning Tint
10.Clinique Self Sun Body Tinted Lotion
10
July 2015 | 37
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38 | July 2015
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Home
Ways to
Make Your
House
Brighter with
Glass
F
BY: Sally El Bardesy
40 | July 2015
From the very start, glass has been
one of the main materials used
in decor and interior design. It’s
made from opaque sand, yet it’s
completely transparent. And,
perhaps most surprisingly of all, it
behaves like a solid material... but
it’s also a sort of bizarre liquid in
disguise!
Glass is such a popular material in
our homes because it has all kinds of
really useful properties. Apart from
being transparent, it's inexpensive to
make, easy to shape when it's melted,
and reasonably resistant to heat when
it's set.
STORAGE:
We all have additional kitchen utensils,
home tools, electronics, and other
spare items that need to be collected
somewhere. A storage unit made of
glass can keep your things safe and
neat, and still make the room looks big.
SPACE:
Glass can make spaces feel large,
organized, and uncluttered since it can
generate a bright flow and sensation
throughout the day.
STYLE:
Glass suits different styles; from very
traditional or oriental to modern
and contemporary. Thanks to the
technology that continuously produces
diverse colors, patterns, and sizes to
create inventive ensembles.
ENERGY:
Using glass or transparent
equivalents is suitable for
creating a balanced rotation
and movement.
LIGHT:
The main usage of glass is to
give light to the room. There
are thousands of ways to add
glass into the room, through
cabinets, mirrors, tabletops,
and windows. In countries like
Germany, a governmental law
obliges all offices to be glass
walled. The lack of light all
year makes craving light a rule,
hence the usage of glass.
TEMPREATURE:
Glass is considered a cool color
that transmits a coherent flow
of light, widens the room area,
and delivers an optimistic
ambiance.
SIMILAR MATERIALS:
For safety, weight wise, and
economical reasons; further
materials come together in the
same playground with glass,
among the most popular are
plastic, acrylic, and plexi. Each
has its pros and cons; however,
still many people prefer glass
over other materials.
July 2015 | 41
Escape
Top 10 Travel Experiences to Have
While You Are Young and Free
S
o young people, it is time to
travel. Travel and open up
to new cultures and norms,
because if you didn’t live
your life to the fullest now,
you might not have this opportunity
ever again. Before settling down with
you significant other and raising kids,
make sure you live few adventures; Try
Indian food, live in Bali, appear on an
Italian channel, tour Europe by train,
go cycling in Switzerland, or even go
on a mission to help the less fortunate
in Sudan. Wherever you go, make
this one trip memorable and record
your experience in your diary. Make
it extraordinary and share it with your
friends. If you haven’t decided yet on
where to go, here are some magnificent
travel experiences that might change
your life forever!
Ride a Grandola in Venice
Visit the Incredible Opera House in Sydney
Turn into
a Beautiful
Geisha and
Wander the
Streets of
Kyoto, Japan
42 | July 2015
Go Sky Diving in Dubai
Learn Yoga in Ashram, India
Watch Fireworks over Cinderella
Castle in Magic Kingdom, Orlando
Watch the Changing of the Guards at Buckingham
Palace in London
Wander With Your Partner and Cross
the Tunnel of Love in Ukraine
Eat in the Underwater Ithaa Restaurant
in the Maldives
Stay in a Glass Igloo and Log Cabins
Overlooking Snowy Christmas Trees and
Under The Stars, in Finland
July 2015 | 43
Escape
The Ultimate Ice-Cream
Experience in Egypt
From sweet and fruity to light and creamy, we all crave ice cream during the hot summer season in Egypt, yet
somehow we rarely visit pastry shops, that’s why we’ve got you covered with the top ice cream shops in Cairo,
to provide you with a memorable indulgent experience.
Homemade Category
Mandarine Koueider:
One of the renowned dessert stores in Cairo; it serves
special mouth-watering ice cream flavors including
fresh fruits.
Recommended Flavors:
Try their four kinds of chocolates: plain, nutty, dark,
and their tiramisu ice cream.
Italian Homemade Ice Cream
Bel Gelato Cairo:
Located in Heliopolis, the shop offers superior quality,
with up to twenty different selections, both fruity
and creamy flavors in various sizes. They are also
famous for their panino gelato (a scoop of ice cream
sandwiched in a bun filled with Nutella).
Recommended Flavors:
Oreo, pistachio, hazelnut, jelly cola, and carpicof ice
cream.
Stavolta:
Located in Maadi and recently opened in Westown
Hub, Stavolta store rose fast because of their
appetizing and freshly made ice creams, which are
regularly updated with new flavors.
Recommended Flavors:
Salted caramel, La Dolce Vita, and Stavolta ice cream.
Gelato Mio:
Recently opened its first branch in Zamalek, Gelato
Mio serves creative ice cream flavors, along with
flavorsome gelato cakes and gelato macaroons. Their
flavors will surely satisfy any chocoholic.
Recommended Flavors:
Snickers gelato, sicilian cannolo, la straciatella, and
ferrero rocher gelato ice-cream.
44 | July 2015
American-Style Ice Cream
Carvel:
It is known for its quality made ice-creams, offering up
to 26 mouth-watering ice-cream flavors, ice cream cakes,
and unique novelty items, that you’ll definitely fall in love
with them.
Recommended Flavors:
Chocolate volcano, butter pecan, cotton candy, cookies
and cream, and peanut butter chocolate chip.
Cold Stone:
One of the best ice-cream stores; it serves delicious waffles
and huge ice cream portions, with different toppings,
and additives such as nuts, dried fruits, chocolate chips,
brownie pieces, etc.
Recommended Flavors:
Founder’s favorite, chocolate devotion, cookie minister,
and cheesecake fantasy.
Häagen-Dazs:
Dessert options Häagen-Dazs offers include heavenly
muffins, cheesecakes, cookies, cakes, tarts, pies, crepes,
and waffles, as well as special ice cream creations.
Recommended Flavors:
Pralines and cream flavors, macadamia nut brittle,
raspberry sorbet, chocolate midnight cookies, crème
brûlée, and caramel biscuit cream.
Baskin Robbins:
It gives you the ultimate opportunity to indulge in classic
and famous ice creams.
Recommended Flavors:
Pralines and cream (vanilla with a caramel ribbon), gold
medal ribbon (vanilla and chocolate with a caramel
ribbon), very berry strawberry, and German chocolate
cake ice cream.
Other Famous Ice Cream
Destinations:
Sultana:
It has creamiest and awesomely intense ice creams,
served in generous portions. They are known for their
sweet and incredible flavors.
Recommended Flavors:
Cherry pistachio and cappuccino ice creams.
Rigoletto:
One of the oldest ice cream stores; its menu features
up to 22 flavors delicious ice creams, signature
cheesecakes, ice-cream cakes, and sundaes.
Recommended Flavors:
Date/cinnamon, cappuccino, and cherry yoghurt ice
creams.
Frozen Yoghurt
Cherry on Top:
You can customize your own epic frozen yogurt, with
amazing 4-6 toppings from fresh fruits, or you can
pick their awesome cupcakes and macaroons.
Recommended Flavors:
Cherry original swirl ice cream, naughty frozen
yogurt, and frozen yogurt topped with a delicious
cupcake.
Pinkberry:
You can combine your unique frozen yogurt with
several fresh fruit toppings, by choosing a flavor
(original yoghurt flavor or pomegranate, mango,
chocolate, coconut, and passion fruit), choose the size,
and then you can pick from several toppings. There
are lots of fruits like raspberry, blueberry, blackberry,
pineapple, kiwi, and banana. For toppings, you can
also get waffle crumbs, gummy bears, and various
chocolate toppings.
Recommended Flavors:
The original flavor with raspberry, blackberry, kiwi,
and blueberry pieces.
TCBY:
It permits you to customize your frozen yoghurt in
different sizes, flavors, and toppings. Their ice cream
generally tastes fresh.
Recommended Flavors:
Red velvet frozen yogurt, cotton candy hand scoop,
and mocha almond.
Yoggy’s:
It lets you build up your own pleasure to your yoghurt
ice cream, by selecting your desired flavors, size, and
toppings.
Recommended Flavors:
Parfait, bubblegum, custard, pomegranate, and
pistachio.
Scoops:
It offers both natural and flavored yoghurts; it also
offers Gelato Italiano ice cream, gelato pops, and
colored flowerpots filled with chocolate, strawberry,
vanilla, or mango ice cream.
Recommended Flavors:
Ooh la la la, oreo gelato, and vixeny vanilla.
July 2015 | 45
Editorial Features
BMW Organizes a Test-Drive for
the X Series with Sagaro
at Uptown Cairo
The Bavarian Auto Group organized a test drive for the
X Series last Thursday at «Uptown Cairo» in Moqattam,
with the participation of the French team Sagaro that
specializes in off-road driving.
During the test-drive with Philippe Cornut and his team
Sagaro, some of the most important Motoring and
Entertainment journalists in Egypt tested what the X
Series cars such as X3 and X5 can do off-road. Philip
pushed the cars to the limit through some of the most
tough and challenging terrains that had a wide range of
obstacles.
Thanks to the all-wheel drive intelligent system xDrive
from BMW, which enables the X-Series cars to lead the
way even when it goes off-road, through continuous
collection of driving information from the vehicle speed,
wheels angle, and the nature of the surface you’re driving
on, and then adapting the system to it.
The xDrive system can change the amount of power
going from the engine to each axle separately, which gives
the car a superior stability, even with unpaved roads, the
xDrive system enables you to surpass the rugged tracks
thanks to intelligent distribution of the engine power,
especially in the presence of Performance Control
System, which distributes the torque power according
to road conditions and driving between the rear wheels.
The BMW guests participating in the test-drive
highlighted the ability of X Series cars to pass many
of the rugged obstacles in the road, which they thought
a luxury car such as the X3 or X5 may not be able to
traverse, but the all-wheel drive system and the stability
program as well as the power of BMW engines with
TwinPower Turbo technology that gave a lot of torque
and control for the vehicles, in addition to a comfortable
suspension system that reduced the feeling of the bumpy
roads.
Philippe Cornutthe, founder of Sagaro team, praised the
ability of the Egyptian factory in assembling a car such
as the X5 comparing it to the quality of all BMW plants
around the world, and pointed out that it is not easy
to assemble cars like the X5 and the 7 series of BMW
because these vehicles carry the best of the technology
that the German manufacturer innovated, and added
that he is always happy every time he comes to Egypt,
as he had participated before in the events that was held
for the X Series at the pyramids and the desert of Sinai.
Heath
10
Hacks for
Healthy Snacks
D
did you know that snacking twice a day is a healthy way to curb cravings, keep
your moods balanced, and preserve your energy levels high throughout the day?
Yes, but we are not referring to chocolates and carbs. Healthy snacks ensure you
won’t be greedy during mealtime and will also keep your metabolism revved up,
which helps in burning fat fast. So here are 10 hacks for healthy snacks that can
save you from cranky moods, reaching for coffee in the middle of the afternoon,
and from wanting to nap in your cozy bed instead of fulfilling your daily tasks.
Mixed Nuts
When you are running late or not in the mood for
preparing a snack, grab a bag of nuts and eat only
a handful. If you are watching your sodium intake,
look for unsalted packs.
Turkey Rolls
Simply roll up two slices of turkey with two roasted
red peppers, lettuce, and two teaspoons of mustard.
It is a small healthy meal that comes in at only 150
calories.
48 | July 2015
Popcorn
When you feel like munching something hard or crispy,
opt for ready popcorn with only five ingredients or
make your own healthy salty, caramelized, parmesan,
or cinnamon-sugar popcorn.
Peanut Butter and Banana
Cut bananas into thick slices and spread peanut
butter onto them. They will spike your energy and
curb your appetite for few hours.
Yogurt with Strawberries and
Honey
Indulge your senses with this sweet and creamy
snack. Mix all three ingredients together and leave
in fridge for 20min.
Sliced Tomatoes with Olive Oil
and Cheese
This savory dish is extreamly easy to make anywhere
and will make you feel full and happy.
Hummus Dip with Vegetables
This is one of the most, surprisingly, delicious
snacks that is also filled with proteins. Cut some
cucumbers, carrots, and pita bread into slices and
dip in hummus.
Egg Whites with Whole Wheat
Toast
This protein and carb snack is an easy way to
provide you with good source of energy and boost
your metabolism.
Dark Chocolate
Roasted Sweet Potato
Cut sweet potatoes into chunks; drizzle with
cinnamon, and a bit of melted coconut oil. Bake for
45 minutes and you’re good to go.
If you want to spoil yourself and feel a bit indulgent,
look no further than dark chocolate. Many
researches have proven that cocoa reduces heart
disease risk, influences metabolism, and even lowers
body fat.
July 2015 | 49
• Brush your teeth for at least two minutes.
• Choose your toothbrush carefully; make sure it’s not
too big and can reach all parts of your mouth.
• Pick double-duty toothpaste.
• Buy toothpaste with fluoride to make your teeth
stronger.
• Brush your teeth at a 45-degree angle in a circular
motion, including all three sides of the teeth
(outside, inside, and chewing surfaces). You may
brush the inside part of your front teeth in an upand-down motion.Brush the tongue to decrease
odor and chances to develop bacteria.
• Change your toothbrush every three to four months.
How to Have the
Perfect Smile
• Brush two to three times a day to remove food
particles, curb the development of bacteria,
whiten teeth, and freshen breath.
• Floss daily to remove the bacteria grown between
your teeth that your toothbrush does not reach.
• Visit your dentist at least twice a year for dental
check-ups.
• Try professional bleaching under the care of a
dentist.
• Consider cosmetic procedures if needed; there are
veneers to improve the appearance of crooked,
stained, or oddly shaped teeth.
Bulletins/Health
Proper Ways to
Brush Your Teeth
Note:
If you have health conditions,
such as diabetes, a depressed
immune system from HIV,
or cancer, check your dentist
regularly.
The Benefits of
Using
Mouthwash:
•
•
•
•
Cuts down on cavities
Fights gum diseases
Soothes cancer sores
Helps remove food particles
before or after brushing
• Suppresses bad breath
• Diminishes bacteria in the
mouth
Dos:
• Eat plenty of dairy and
calcium-rich foods like
sardines and kale
• Vitamin C in oranges and
lemons
• Apples, carrots, cruciferous
vegetables, cereals, breads,
and soy products
Don’ts:
• Eat candies, as bacteria
feeds on sugar and releases
acids that cause cavities
• Smoke
• Drink sodas and caffeine
Did you
know?
• Vitamin C is a vital nutrient
that maintains strong teeth,
repairs tissue, and prevents
diseases and bacteria from
penetrating the gums.
• Drinking plenty of water
after meals removes bacteria,
prevents stains, and protects
your teeth from the harmful
effects of acidic foods and
beverages.
50 | July 2015
Q&A
LADYBIRD’S
You Ask, Experts Answer!
1
Dr. Crystal Twynham
General Surgery
2
Dr. Robert Alexander
Plastic Surgery
Is there a way to make your breast
firmer without plastic surgery?
What is the best treatment if you want
permanent facial hair removal?
Doctor’s Answer:
Doctor’s Answer:
You are perfect just as you are. All of us are dissatisfied
with our body, which we can exaggerate in our minds.
Given that, at 19, you have the most breast tissue than
you will ever have except pregnancy or breast-feeding.
If you are overweight, losing weight can help.
3
Dr. Tyrone Malloy
Obstetrics and Gynecology
I am witnessing less bleeding during
my periods for the last few months. Do
I have a problem?
Doctor’s Answer:
The amount of bleeding is not important as long as
you are having a menstrual cycle. It could be related
to medication, diet, exercise, or even stress.
52 | July 2015
Use of laser to destroy growing hair follicles is usually
best. Works best on darker hair due to light seeking
color but requires a series of treatments in order to hit
hair in growth phase (some are always in resting phase,
some in active phase). Interval treatments are needed.
4
Dr. Grace Torres
Podiatry
How do you get rid of stinky feet?
Doctor’s Answer:
When your feet sweat, it soaks into your socks and shoes.
Foot odor is the result of sweat that feasts on germs that
are already normally on your feet. Wash your feet, dry
them well, wear wicking socks; wear sandals; disinfect
your shoes; soak your feet in tea bag soaks 2-3 times
weekly (2 tea bags to a pint of cool water) the tannic acid
helps to reduce pore size and has a anti-microbial effect.
5
Dr. Alan Bauman
Hair Restoration
How to make my eyelashes grow
thicker and longer?
Doctor’s Answer:
Just like the hair follicles on your scalp, medical
treatments and procedures can help your eyelashes.
Medications like latisse or bimatoprost can help improve
eyelash growth and surgery like eyelash transplantation
can add eyelashes to the eyelid to increase density. An
evaluation from an experienced eyelash transplant
surgeon can help you determine what treatment or
procedure is right for you.
7
Dr. Neeoo Chin
Fertility Medicine
Is traditional Chinese acupuncture for
infertility treatment effective?
Doctor’s Answer:
Acupuncture has been in existence since the second
century B.C. in ancient China. Many programs have
integrated acupuncture with traditional western
treatment of infertility. Studies have shown that the
pregnancy rates are better combining the two.
6
Dr. Donald Shenenberger
Dermatology
I experienced an itchy rash on my skin
post sun exposure. What can I do to
even out color and stop itch?
Doctor’s Answer:
You should treat the symptoms with a mild tropical
steroid and see if that helps. If this is really one-sided
then this may be a sun-sensitivity problem, meaning
something other than sunburn. The change in skin
tone may even differ with time. You should probably
see a doctor.
8
Tracy Alexander and Marlene Clarkin
Editor-in-chief of myhirestyle.com
What should I wear for my interview?
Expert’s Answer:
Studies show people make judgments about you
based on your appearance within seconds. Shop
for investment outfits that are well made, and that
can not only withstand the interview season but also
continue to work for you well into your career. Head
to toe means exactly that - ideal haircut, color, blow
out, makeup, appropriate manicure, and good quality
shoes are always a must.
July 2015 | 53
Fitness
From Fat to Flat!
Top Ways to Burn
Body Fats
G
Getting in shape is not all about
dieting and eating less; it’s about
developing a healthy lifestyle
that includes exercising and eating healthy. It is important not
to take exercising for granted, as
a matter of fact, you should train
with weights even if your goal is
solely to lose body fat. Here are
few exercises that will help you
tone your body, build feminine
muscles, and shred fats.
Burpees
Target: core, upper body, and legs
• Begin in a squat position with
hands on the floor in front of you.
• Kick your feet back to a pushup
position.
• Immediately return your feet to the
squat position while simultaneously
pushing up with your arms.
• Leap up as high as possible from
the squat position. Repeat.
54 | July 2015
Barbell Squats
Target: leg muscles
• Stand with shoulder-width apart;
position a racked barbell on the
upper part of your back.
• Grab the bar one foot outside the
shoulders and step outwards from
the barbell rack.
• Draw your shoulders back and
tighten your core. And then squat
downwards slowly until your quads
are parallel to the ground.
• Move upwards to a standing
position, pause for one second, and
repeat.
Jumping Lunges
Target: thighs
• Squat body explosively up
into a jump.
• Reverse your feet in the air;
moving back leg in front and
front leg in back.
• Go straight into a lunge
position with opposite legs.
• Keep chest and torso upright
and engaged throughout the
movement.
Push Ups with Dumbbells
Target: back, abs, and arms
• With your hands on the dumbbells
at shoulder-width distance, extend
your legs outward into a push-up
position.
• Tighten your core, straighten
your left arm, and slowly row
the dumbbell upwards until your
upper arm is slightly higher than
your torso.
• Hold for 1 second and then slowly
return to the initial position. Keep
your chest parallel to the floor.
Perform 15 reps for each arm.
Lateral Jumps to Box
Target: core, glutes, and thighs
• Stand side on to box with feet
slightly wider than hip-width apart.
• Lower body into a semi-squat
position and jump up onto box.
• Feet should land softly on the box.
Step back down and repeat 15
times.
Side Planks with Leg
Raises
Target: outer thighs, oblique, and
deltoids
• Lie on your left side with your
knees straight, feet stacked. Prop
your upper body up on your left
elbow and forearm.
• Brace your core and raise your
hips until your body forms a
straight line.
• Keeping your hips high, raise up
your top leg, toe pointed forward.
Keep leg straight and upper body
completely still. Lower your top
leg and repeat 15 times.
Kettlebell Swing
Squats
Target: shoulders
• Stand with shoulder-width
apart. Squat down, and grab
the kettlebell while keeping
your back straight.
• Pull and swing the dumbbell
upwards until it’s slightly
higher than eye-height.
• Accelerate your legs upward
and keep your arms straight.
• Get back down into a squat
position and immediately
complete the next repetition.
Perform 15 reps.
July 2015 | 55
GET ROUND BUTTOCK
Hip Thigh Raise
Lie on your back with left knee bent and right leg
extended.
While resting your shoulders and hands, raise your
hips to form a straight line.
Hold for 2 seconds, then return to start position.
Perform 10-15 reps for each leg.
GET FLAT ABS
The Sprinter
Lie flat on your back and lift your heels six inches
off the floor.
Lift your upper body while elevating your left knee
and bending right elbow.
Return to start position and keep six inches distance
between your feet and the floor.
Perform up to 20 reps for each side.
GET FIRM ARMS
Biceps Curls
Sit on a flat bench with your legs open wide in a
V shape. Grab 1, 5, 10 kg dumbbell (according to
your current strength) and rest the opposite hand
on your thighs. Tighten your abs and straighten
your back.
Slowly curl the weight toward your chest, and then
slowly return back to the start position.
Perform 10-15 reps for each arm.
56 | July 2015
Bulletins/Fitness
Look Like a Goddess
GET STRONG LEGS
Two-Third Jump
Squat
Stand with feet shoulder width
apart.
Lower into a squat position
and jump straight up with arms
pointing towards the ceiling.
Land in a squat position.
Perform 15-20 reps.
4 Things You
Should Never Do
Prior to a Workout
1.Chug more than two glasses of water, as you may be
prone to hyponatremia,
where blood becomes diluted and concentration
of sodium drops, leading
to loss of energy, muscle
cramps, and even a coma!
2.Eat a meal full of spices,
such as Indian food, as
it will trigger heartburn
sensations and will hinder
your fitness goal for the
day.
3.Static stretching before a
workout limits the ability
to exercise efficiently afterwards. Dynamic stretches
are more effectual for you.
4.Integrating in any activity
that requires huge amount
of energy like sex or
households, as it will strip
away energy needed to fulfill a hardcore.
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Nutrition
Essential
Shopping
List of Dos
and Don’ts
BY: Noura Hassaballa
58 | July 2015
T
The two main factors that
prevent people from eating
healthy are picking the wrong
ingredients and not having
the time to plan ahead. When
doing grocery shopping there
are some things you need to
consider beforehand to make
sure you are picking the right
food and not wasting money
on things that might harm
your body.
Plan Ahead:
By planning ahead I’m referring to creating a shopping
list. Plan your menu for the week and know your
ingredients before heading out to the supermarket. This
will save you the hassle of running back and forth to the
store for missing ingredients.
Shopping While Hungry:
Many people skip meals or forget to take their snacks
with them while shopping and that puts them at risk for
making wrong food choices. If half of your shopping
cart is full of junk food, then you failed to make the right
choice for you and your family. Never ever go grocery
shopping when you are hungry; eat your meal 30
minutes before heading out or keep a healthy snack with
you. When you are hungry while shopping, you tend to
pick foods like cookies, chocolate, chips, and all those
empty calorie foods.
What to Do?
When grocery shopping, try to focus more on the leafy
green veggies, fruits, and whole grains. Stay away from
canned or processed foods. Pick healthier choices when
it comes to oils such as olive oil or coconut oil. Look for
lean meats and poultry, and make sure you include fish as
a weekly dish. Make herbal tea a habit instead of juices
or high sugary drinks. Last but not least, make sure you
don’t exceed your budget. Ask yourself if you really need
what you are buying or you are just craving it?
Read the Labels:
People get deceived by those big labels of “Low Fat”,
“Cholesterol Free”, “Light”, you name it.
How much fat is considered low fat? A lot of times you
think just because it’s low in fat you can eat more of it;
low fat products are usually replaced with sugars and
other ingredients as alternatives to make up for the taste.
What about “Cholesterol Free”? Has anyone told you
before that plant fats are cholesterol free? Only animal
fats contain cholesterol. So don’t be fooled.
Another thing is the “No Sugar Added” label. If it says
no sugar added it doesn’t mean it’s sugar free. Many
people think it is ok to drink 1 liter of juice just because
it says no sugar added, while fruit juice and other packed
drinks already contain sugar.
Read the Nutrition Facts:
Always read the nutrition facts label because it tells you
how many calories per serving; don’t forget to check
the serving size. Big companies market their products
by writing low calories per serving; however, this one
product could be two or three servings. Check your
serving size before you eat it, so you won’t be doubling
on calories.
Go for Whole:
When shopping for healthy bread and cereals, look for
the words whole grain or 100% whole wheat. It’s not
enough if it says multigrain or made with whole grain.
Whole grains, (which include popcorn, brown rice, and
oatmeal), have more fiber and other nutrients than those
that have been refined; a process that strips away the
healthiest portions of the grain.
And don’t go by color alone: Some dark breads or
crackers have caramel coloring and are no healthier than
highly refined white breads.
July 2015 | 59
Nutrition
Why Eat This?
Bell
Peppers
• Bell peppers contain loads of vitamin
C, which enhances your immune
system and keeps your skin youthful.
Red bell peppers in specific are rich in
vitamin C and can give you 300% of
the required daily quota of vitamin C.
• To get the most nutrition and minerals
possible, opt for brightly colored bell
peppers with firm skin, and avoid
those dull, dried-up skin.
• Sulfur present in bell peppers can
protect you from various types of
cancer, if consumed on regular basis.
• Bell peppers have multiple health
benefits along with antioxidant and
anti-inflammatory benefits. They can
also lessen bad cholesterol, control
Super Food...
Peach
• Rich in vitamin C, peaches
can combat the formation
of free radicals known to
cause cancer. It is preferable
to consume vitamin C in
the form of natural fruits
like peaches and not pills.
• Peaches are natural moisturizer,
as they magically reduce
wrinkles, improve overall
skin texture, and fight
skin damages as result of
sun, pollution, and lack of
collagen.
• A regular intake of peaches
along with diverse fruits is
proved to decrease risk and
progression of age-related
macular degeneration.
• Peaches are considered
to be healthy snack and
60 | July 2015
diabetes, relief stress, and comfort
inflammation.
• They can maintain healthy eyesight,
especially night vision, as they are
rich in vitamin A.
• A full cup of bell peppers contain
around 45 calories only, which makes
an excellent choice for side meals
and snacks. They can also speed
metabolism without increasing heart
rate and blood pressure like the hot
peppers do.
• Also rich in vitamin B6 and magnesium,
bell peppers are vital for the health of
the nervous system, renewing cells,
and reducing pain especially related
to pre-menstrual cycle.
5 Word Answer
Which foods can prevent breast
cancer?
Broccoli, salmon, olive oil,
parsley, and plums.
suitable for people who
want to lose weight. One
peach may contains about
40 calories and no fat.
• Peaches contain potassium,
which reduces risk of
developing cardiovascular
disease. Opt for 4069 mg
of potassium per day from
peaches.
• Peaches contain essential
ingredients that maintain a
healthy, glowy hair. Massage
your hair with peach oil and
leave for few hours, then
wash and rinse thoroughly.
• Peaches tend to have a
diuretic and a light laxative
effect, which are vital for
people who are suffering
from gout and rheumatism.
Do you suffer from bloating?
Fix
with
Food
If you are having a bloating problem,
you should push fluids into your
body. Lemons are natural diuretic
and gentle laxative when added to
warm water, hence they lessen the
amount of salt reserved in the body.
Celery has a high water content
with detoxing benefits, which can
flush out toxins, regulate bowel
movements, and control intestinal
gas. In addition, watermelon has
natural diuretic property and can easily
control sodium and potassium, which
aids in controlling bloat. Apart from
rosemary’s endless health benefits,
it also treats intestinal gas and helps
digestion. You can easily sprinkle
rosemary to your salad, roasted
chicken, pizza, or pasta.
7 Ways to Boost your Metabolism:
• Get enough sleep
• Don’t skip breakfast
• Pick protein and iron-rich foods for lunch
• Eat small, frequent meals throughout the day
• Do high-intensity interval training (HIIT), such
as interval runs
• Drink 3 iced drinks a day: iced coffee, green tea,
or water
• Exercise in short bursts
Caution:
Your muscles can easily become fatigue
as a result of poor hydration. You have to
hydrate your muscles properly, to gain extra
energy for your workout.
Bulletins/Nutrition
FAT-BURNING FOODS TO BOOST YOUR
METABOLISM
• Green Tea has thermogenic properties that
endorse fat oxidation with its caffeine content. So
if you are consuming 1,500 calories a day, you are
likely to burn 60 calories, if you consume a cup
of green tea.
• Cinnamon improves the way fat cells responds
to sugar, elevates insulin sensitivity, and lowers
blood sugar levels. A daily dose of 6 grams of
cinnamon can enhance all three factors.
• Almonds are not really metabolism-boosters;
however, their protein content increases the body’s
energy expenditure, which burns more calories.
• Lean Protein breaks down into amino acids
which repairs muscle tissues and aids in building
muscles mass. Foods rich in protein, as a result,
boost metabolism and curb craving feelings.
• Spices and Chili Peppers can elevate your
metabolism for a short duration but only by 8%.
Add a pinch of cinnamon, paprika, or oregano
to your food or sprinkle some jalapeno peppers,
but in moderate quantity to avoid heartburn or
stomach problems.
• Apples and Pears speed up weight loss and
boost metabolism, as long as they are organic and
consumed on daily basis.
Did you know
that?
The consumption of water
can increase the metabolic
rate by 30 percent among
healthy men and women. It
balances the body’s fluids,
which in turn aids in digestion
and the transportation of
nutrients throughout the
body.
7 MetabolismKilling Foods You
Should Never Eat:
• Corn chips
• Sugar
• Processed foods
• Fast food
• Fried foods
• Donuts
• Ice Cream
Did you know
that?
Scientists have found that
as little as 10 minutes
of laughter per day (or
roughly half an episode of
Saturday Night Line) can
burn energy.
July 2015 | 61
Cooking
Recipes Around The
World
BY: HEBA EZZ
Incorporate those delicious recipes of authentic Italian cuisine into
your dinner meals for added aroma and romantic ambiance.
Italian Minestrone
YIELD: 8 servings
TOTAL TIME: 50 minutes
INGREDIENTS:
• 3 cloves garlic, chopped
• 2 onions, chopped
• 2 cups celery, chopped
• 5 carrots, sliced
• 2 cups chicken broth
• 2 cups water
• 4 cups tomato sauce
• 1/2 cup red wine (optional)
• 1 cup canned kidney beans,
drained
• 1 (15 ounce) can green beans
• 2 cups baby spinach, rinsed
• 3 zucchinis, quartered and sliced
• 1 tbsp. chopped fresh oregano
• 2 tbsp. chopped fresh basil
• Salt and pepper to taste
• 1/2 cup seashell pasta
• 1 tbsp. olive oil
• 2 tbsp. grated Parmesan cheese
for topping
DIRECTIONS:
1.In a large stockpot, over medium-low heat, heat olive oil and sauté garlic for 2 to 3 minutes. Add onion and
sauté for 4 to 5 minutes. Add celery and carrots, sauté for 1 to 2 minutes.
2.Add chicken broth, water, and tomato sauce. Bring to boil and stir frequently. If desired add red wine at this
point. Reduce heat to low and add kidney beans, green beans, spinach leaves, zucchini, oregano, basil, salt,
and pepper. Simmer for 30 to 40 minutes, the longer the better.
3.Fill a medium saucepan with water and bring to a boil. Add macaroni and cook until tender. Drain water
and set aside.
4.Once pasta is cooked and soup is heated through, place 2 tablespoons cooked pasta into individual serving
bowls. Ladle soup on top of pasta and sprinkle Parmesan cheese on top. Spray with olive oil and serve.
62 | July 2015
Seafood Lasagna
YIELD: 8 servings
TOTAL TIME: 1 hour
INGREDIENTS:
• Lasagna pack
• 1 pound cooked salad shrimp
• 1 pound fresh crabmeat
• 3 tbsp. butter
• 3 tbsp. all-purpose flour
• 3 cups milk
• 1 cup grated Parmesan cheese
• 5 cups shredded mozzarella cheese
DIRECTIONS:
1.Cook lasagna noodles in a large pot of boiling salted water until
al dente. Drain well.
2.Preheat oven to 350 degrees F (175 degrees C). In a saucepan
over medium heat melt butter, stir in flour till slightly brown.
Stir in milk, until sauce thickens. Add the Parmesan cheese to
the sauce and stir well.
3.In a 9x13 baking pan, spread a thin layer of white sauce,
followed by a layer of cooked lasagna noodles. Place 1/4 of the
shrimp, 1/4 of the crabmeat, and 1 cup mozzarella cheese on
top of the lasagna noodles. Repeat three times and top the final
layer with sauce and remaining mozzarella cheese. Bake for 45
minutes or until top is brown.
Italian Cassata
YIELD: 10 servings
TOTAL TIME: 2:30 minutes
INGREDIENTS:
Original recipe makes 1 - 9x5 inch loaf pan
• 1 (18.25 ounce) package pound cake mix
• 6 tbsp. orange syrup
• 1 pint part-skim ricotta cheese
• 2 tbsp. heavy whipped cream
• 1/4 cup white sugar
• 3 tbsp. semisweet chocolate, chopped
• 3 tbsp. candied mixed fruit
• 4 (1 ounce) unsweetened chocolate, squared
• 1/4 cup butter
• 3 cups powdered sugar
• 1/2 cup hot, strong brewed coffee
• 1 1/2 tsp. vanilla extract
DIRECTIONS:
1.Prepare the cake according to package instructions.
2.With a sharp, serrated knife cut a thin slice from both
ends. Cut cake horizontally into 4 even layers. Brush
each layer with 1 tablespoon orange syrup. In a bowl,
beat ricotta cheese with electric mixer until smooth.
Beat in cream, sugar, and remaining syrup. With rubber
scraper, fold in chocolate pieces and candied fruits.
Place bottom layer of cake on flat plate and spread
one-third of ricotta mix. Repeat with second and third
layer. Refrigerate 2 hours. To make the frosting: Melt
chocolate and butter in top of double boiler, over hot,
not boiling water. Remove from water. Add powdered
sugar, hot coffee, and vanilla. Beat until smooth. Spread
frosting over side and top of cake. Refrigerate and
decorate top with candied fruits.
July 2015 | 63
Love & Relationships
How to Maintain a
Healthy Relationship?
By: Yasmine Shahine
What’s more beautiful than being in a happy, healthy, and romantic relationship, where you can
easily connect with your partner?
Healthy relationships don’t just happen like that! Each person needs to propose something
worthwhile and special to that relationship, which requires effort, will, and time. Unfortunately, it
doesn’t just happen overnight.
Here are some tips that can help you create and maintain a happy and healthy relationship.
1- Communication
Communication is a master key in any relation; it has
the power to either open doors to happiness or block
them completely in case of key breakage.
Couples should be aware of two basic facts before
they start communicating with each other!
A. We are different!
Men and women speak different languages of
love. Their expectations differ, as the way each
one expresses feelings or needs or even worries is
dissimilar.
The trap that couples fall into is that each one expects
the other to act in the exact way that he/she wants,
64 | July 2015
which unfortunately will never happen if they keep
missing the fact that they are simply different.
Let me give you one real life fact as an example for
this matter…
• When a woman is sharing with her partner any life
challenge she’s facing, she is not asking for advice
here! On the contrary, she is just expecting from her
partner to show empathy and listen to her.
• On the other hand, when a man shares a problem
with his partner, the last thing he wants to hear is
“OH, don’t worry baby I’m here for you!” for he
will be wondering if there is an added value here.
Just consider that your partner may have something
to say that is worth listening to and considering. This
conversation is not a battleground where you must prove
that you are right; it is not a fight that you must win.
2- Stupid EGO
If we are egocentric in our relationship then we are
just being stupid because simply nobody wants to be
with someone like that! DO YOU?
We all need to grow up and see that the universe does
not only revolve around us.
How can we do that?
Hear your partner out, cause when you put yourself
aside, that is when you focus on what your partner is
saying rather than on how you are reacting. In other
words, you are making yourself available to listen to
your partner.
As your partner talks, try to sense what it feels like to
be him/her.
Try to feel what your partner is experiencing.
Empathize. Listen with your heart.
Ego is just a bubble you are trapping yourself into,
and if it blew, trust me it will only blow in your own
face.
3- Reveal Your Personal Needs
People often feel embarrassed to talk about what they
want. Not the easy wants, such as “I want to go to that
new restaurant,” or “I want to go on a trip.”
But the personal wants that come from deep down
inside you, where you feel the most vulnerable: “I want
you to complement me,” “I want to feel that you are
there for me,” or “I want you to be more affectionate.”
True, right? Did you see that simple
difference?
B- We are talking, it’s not a war!
When you are talking with your partner, try to
remember that you are not going into a battle that
you have to win!
This is not to say that you will have to compromise
all the way. This is not to say that you can’t be angry,
frustrated, or provoked. You have a right to explain all
of your thoughts and feelings.
Many of us have grown up feeling ashamed of our
wants; however, the more you communicate on this
level, the more you become in touch with yourself and
the closer your partner will be able to feel to you.
When you and your partner communicate on this
personal level, many trivial issues between you will
vanish.
4- Respect Your Partner
Treat your partner with the respect and decency with
which you treat any other person…. after all, your
partner has unique characteristics; so don’t take him
or her for granted.
July 2015 | 65
Mother & Child
T
How to
Enjoy
Travelling
with Your
Kids?
Traveling can be excessively stressful
with kids, probably not easier than
the horror and anxiety you get when
chased by few dogs! Part of your fear is
generated as a result of having noisy and
nagging children, which will trigger some
discomfort on the plane. Here are some
survival tips…
1. Ignore the Awkward Stares
Ignore all the people on the airplane and their irritating
glares. There are some people who simply hate children.
All you have to do is to keep an eye on your kids.
•
2. Plan Your Flight with These Tips
•
Before the Plane
• Make sure your kids get enough time to sleep the day
before. Know when your kids tend to get sleepy or are
more energetic and try to plan your flight accordingly.
• Make sure everyone uses the bathroom before
boarding and change the diapers of your little ones,
even if they seem to be clean.
•
•
•
During the Flight
• Try to sit at the back of the plane; to be closer to
the bathrooms and to keep away from the other
passengers.
• To avoid air pressure let your children chew some
gums. For child under the age of three, offer milk
or juice during takeoff and landing to reduce the
pressure. Another solution is airplane’s earplugs,
66 | July 2015
•
•
available for kids 1-10. These ear plugs are designed
to relieve air pressure.
If you have child under the age of three, arm yourself
with a bag filled with diapers, milk, juice bottles, baby
wipes, etc.
Get a plastic sheet or anything that you can put down
anywhere for your children to play on.
To entertain your children, bring lots of sticker books,
colors, toys, preferably shop for some new toys some
days prior your flight, trust me they will get surprised
and happy to play with toys they’ve never seen before
than with toys they already have.
You may also distract them with an iPad (with new
games). Don't forget to charge it.
Bring a pack of snacks for older kids (crackers, string
cheese, carrots, and dried fruits) rather than sweets to
keep them healthy.
Make sure you have first aid supplies, including hand
wipes, children's Tylenol, teething remedies, an anti
diarrheal option, kid vitamins, medicines, band aids,
etc.
Follow up with your children’s alternating moods;
maybe they are over-stimulated or bored, and try to
handle the situation accordingly.
• Bring books that you can read to the kids, but make
sure they are interesting and have a good purpose.
• For 5-12 year old children, a small pack of crayons
and coloring books can make them indulge in an
interesting activity, fight monotony, and relax their
senses.
• Try to have fun with them on the flight. Enjoy the
ride, and get involved with your children in several
activities.
After the Flight
• Once you land, let the other passengers depart first.
Make sure you have everything and off to the exit.
TIP
By earning your child’s respect, you will help him learn to respect
himself. Without respect your child won’t be able to value himself,
making him more likely to mistreat others. If your child has
self-respect, he will treat himself well. Children who are taught
respect from an early age tend to be generous, caring, considerate,
unselfish, happy, successful, and keep healthier relationships.
July 2015 | 67
Features
30 Joyful Ways to Pursue Happiness in Egypt
1. Attend Omar Khairat concert and El Leila El Kebira
performance at the Cairo Opera House.
16. Head over El Hussein for some magical music
combined with traditional tanoura performance.
2. Enjoy a beautiful falouka ride over the Nile during the
magnificent sunset with a great company.
17. Run or cycle with the crowd on a Friday morning
and release all stress and tension.
3. Ride the GMAX Reverse Bungy at Mall of Arabia
and experience heights of more than 50 meters at a
speed of 200 km/h while rotating 360 degrees.
18. Watch the sunset while sitting with your friends in a
car at Al Mokattam hill.
4. Experience an unusual fusion of culture and religion
and enjoy a sumptuous Iftar and Suhour meals in a tent
during Ramadan.
5. Relish a royal breakfast at Mena House Oberoi
overlooking the amazing view of the Pyramids.
6. Attend Takht Sharki concert during Ramadan and
listen to Oriental classical music and folk songs.
19. Ask your date for an intimate salsa night at Bellini
Cocktail Lounge.
20. Have a BBQ in the Wadi Degla Protectorate in
Maadi with your best friends, but don’t forget your
hiking shoes!
21. Sit back with your family on a cozy couch and enjoy
one of the old black and white movies starring funny
actors –like Ismail Yassin.
7. You are never too old for paintball and laser fights.
Release your stress in a fun way at Adrenalin Park.
22. Walk down the beautiful, mind-blowing streets of
Khan el Khalili on one of Ramadan’s nights and enjoy
the charming luminosity while eating Sohour.
8. Explore the majesty of the Great Pyramids of
Giza, Sphinx, Egyptian Museum, Old Cairo, ancient
Churches and Mosques, and Bazaar tours.
23. Visit the Citadel, a place with no cars and noise
where you can enjoy the amazing view.
9. Smile at the next person walking past you on the
street… you will be amazed by their humble, child-like
simplicity.
10. If you are an adventurous person, go sandboarding
at Qataneya Dunes near 6th of October.
11. Attend interesting excursions through the dessert,
yoga workshops, mountain camps, camel rides, and
Bedouin night performances in Dahab.
12. Grab a coffee from Starbucks and enjoy a book in
the morning by a fountain.
13. Dine on fresh seafood specialties in an authentic
Egyptian restaurant overlooking the Mediterranean Sea
in Alexandria.
14. Unwind your senses and have an ice cream while
wandering around the beautiful, bustling neighborhood
of El-Korba, full of Andalusian style architecture and
old churches.
15. Enjoy your drink by the pool on the rooftop with a
spectacular breathtaking Nile view at Kempinski Hotel.
68 | July 2015
24. Make a road trip to the black desert; it’s literally a
black beauty of formed stones and clean air.
25. Go to the hiking and yoga event in Wadi Degla,
which takes place on the first and third Saturday of each
month “WALK N’ YOGA” with the famous Omar
Samra, who was the first Egyptian mountaineer to
climb the Mount Everest.
26. Join the AUC book club “the book alley”. They meet
on a monthly basis in different places. It’s free of charge
and you can make new friends.
27. Art lovers can unwind their senses and attend public
art exhibitions with friends who share the same interest.
28. Rejuvenate your senses and reward yourself with
an exquisite massage experience at the Dusit Thani
Lakeview Hotel, Cairo.
29. Unleash your extraordinary talents and sing your
favorite song at Amici on Mondays.
30.Pick up something useful from the ceramic atelier
and turn it into a masterpiece at Il Pennello Ceramic
Café.
July 2015 | 69
The Best, The Top
& The Must Do
YOUR GETAWAY
Global Fashion Legends to Headline 3rd Vogue Fashion
Dubai Experience
The world’s who’s who of fashion will once again descend
on Dubai for what will be a spectacular celebration of
fashion and emerging designer talent at the third edition
of Vogue Fashion Dubai Experience, the largest of its
kind fashion event in the Middle East, to be held at
The Dubai Mall. The flagship fashion event of Emaar
Properties, organised in partnership with Vogue Italia,
Vogue Fashion Dubai Experience. Held over two days,
October 29 and 30, 2015, the event is organised with the
support of Dubai Design and Fashion Council, which
was established to continue to strategically develop and
position Dubai as a world-leading and credible fashion
destination. The third edition of Vogue Fashion Dubai
Experience will again host an exclusive Designers
Showcase organised by The Dubai Mall, By Symphony.
com and Vogue Italia.
must try
For its 80th Anniversary, the Renowned French Cosmetic
Brand Arcancil Paris Will Extend its Presence in the Middle East
Very well represented in Dubai, ARCANCIL PARIS is
celebrating its 80 years anniversary in 2015. Eighty years
of engagement with women, of commitment to quality,
of makeup know-how, and most of all, 80 years of French
glamour! Specialist in make-up for eyes, ARCANCIL PARIS
predominates the Parisian elegance since 80 years, thanks
to the perfect quality of its products and its wide range of
colors. Arcancil Paris is very involved in the beauty sector
in the Middle East.
Did You Know!
The Woolly Mammoth was around when the Egyptian
Pyramids were being built.
NOT TO BE MISSED!
Your Home is a Summer Sanctuary with Jotun’s Spring/Summer Collection 2015
Summer has arrived, and it’s time to give homes a spruced-up summer makeover.
Jotun, the region’s leading paint manufacturer, has revealed the spring/summer
collection 2015. The beautiful spring and summer inspired shades are sure to
inject a breath fresh air into homes across the region. Featuring six colors from
the recently launched Jotun Fenomastic My Home offering, the new collection
is inspired by picture perfect spring-summer experiences including the aroma of
fresh flowers and walking on freshly watered green grass. Jotun’s most beautiful
paint ever, the Fenomastic My Home Offering, ensures home owners achieve
color precision for rich interiors. Handpicked and developed by Jotun color
experts, the spring/summer collection 2015 reflects global styles while being
equally relevant based on regional trends.
70 | July 2015
Reviews
album
Everything is 4: Jason Derulo
Everything is 4 starts with the single “Want To Want Me” which
creates a dance floor kind of mood with a few breakdowns and a
perfect voice that just makes you want to stand up and start dancing.
Obviously the number 4 means something to Derulo who said “The
number 4 is a sense of completion almost”. The strangest of all is
“Broke,” which features Keith Urban and Stevie Wonder and sounds
like Kanye and a female voice covering Pitbull and Kesha’s “Timber.”
It’s a chaos of hip-hop chants and harmonica drops, but of course
Derulo makes it sound like a hit.
movie
Mercedes-Benz GLE Coupé Launches in Universal
Pictures’ Jurassic World
On-screen, multiple Mercedes-Benz vehicles are once again
in the Jurassic action. Twenty-two years since the events of the
original film, Steven Spielberg returns to executive produce the
long-awaited next instalment of his ground-breaking Jurassic
Park series, Jurassic World. During their adventures in the jungles
of Jurassic World, the characters played by Chris Pratt and
Bryce Dallas Howard put their trust in the off-road capabilities
of various Mercedes-Benz vehicles especially in the all-new GLE
Coupé, which appears in its series-look for the first time.
book
Zahi Hawass’ New Book “The legend of Tutankhamun”
Laboratoriorosso celebrates the publication of Zahi Hawass’ new book
“The legend of Tutankhamun”, with photographs by SandroVannini,
at the Cairo Marriott Hotel as part of #Activ8Egypt. Tutankhamun is
a constant presence in the iconography of Ancient Egypt and in the
imagination of those who approach this magnificent civilization for the
first time. Years of research have been dedicated to the Boy King and
yet many mysteries still surround him and new discoveries are regularly
made. The fascination of his character and the breathtaking beauty of
his tomb’s renowned treasure are never-ending and continue to capture
the hearts of people all over the world. It is a unique piece of art that
offers an opportunity to observe in detail the most famous treasure in
the world and explore the latest discoveries of the Boy King. This work
represents the second instalment of a trilogy by the same author that
began with A Secret Voyage, published by Laboratoriorosso in 2009,
and that will end with a volume about the pyramids. >>
July 2015 | 71
Hotels
Celebrate the Delightful Bairam Holiday at
Kempinski Hotel Soma Bay
Spend the Bairam holiday indulging in a fancy atmosphere
with a genuine authentic flair in Soma Bay. Discover a
haven showcasing nature’s eternal beauty with magnificent
scenery by the sun-kissed glittering water along the stunning
golden sandy beaches of the Red Sea. Enjoy dinner at The
View Restaurant with its sumptuous culinary delights and
live cooking stations whilst serving the mouthwatering
Bairam traditional specialties to satisfy all cravings. Whilst
your little ones enjoy our fun games and activities at Kimo
Kids Club, you can simply unwind and relax by the beach,
sail aboard the stylish sailing cruises, surrender yourself to
the magic of spa treatments, or enjoy your free access to
gym, sauna, steam bath, and jacuzzi.
Celebrate Eid at Dusit
Dusit Thani LakeView Cairo offers sumptuous dining
choices that guarantee a truly festive setting for families
and friends during Eid al-Fitr. Families and friends are
invited to enjoy the lush oasis of greenery and captivating
views of the hotel. Children will also be taken care of with
yummy treats that include cotton candy and popcorn
while they enjoy activities and entertainment designed
just for them. Together with its world-class features and
amenities, Dusit Thani LakeView Cairo is certainly
the place to be for the entire family, as well as groups of
friends to share and spend Eid holidays together.
Eid Festivities at Kempinski Nile Hotel
Kempinski Nile Hotel introduces incredible Eid
al-Fitr promotions for visitors and guests of Cairo’s
leading luxury boutique hotel. Kempinski Nile Hotel
was considered as one of the top destinations for
Ramadan celebrations, the hotel built on that success
by bringing the most festive Eid celebrations for those
celebrating in Cairo. Each of its suites and venues are
ready to host families or groups looking to celebrate
Eid in the highest levels of luxury and privacy. For
Eid, Kempinski Nile Hotel offers an escape to a
breathtaking Nile or a Madina City View upgraded
to Nile Deluxe room where guests can enjoy the
peace, tranquility, and luxury. Blue restaurant will
offer their sumptuous breakfast buffet. Authentic
Turkish restaurant Osmanly will also celebrate Eid
with a special menu fit for Sultans. Enjoy a breath
taking Nile View from our terrace on the 10th floor
while sipping your favorite drink.
72 | July 2015
Hilton Hurghada Plaza Hosts the
Biggest Underwater Clean-up
Setting A New Guinness World
Record
With the attendance of Eng. Khaled
Ramy, Minister of Tourism, Hilton
Hurghada Plaza hosted the biggest
underwater clean-up in the world.
Setting a new Guinness world record for
the biggest clean-up dive in the history
of mankind, more than 600 passionate
divers participated in the clean-up. The
6-meter deep dive took place on June
5th, 2015, and was attended by H.E.
Ahmed Abdullah, the Governor of the
Red Sea, Mehdi Othmani, General
Manager of Hilton Hurghada Plaza,
Ahmed Gabr, Guinness World Record
holder, Leobardo Morales, a Mexican
Guinness World Record holder of Deep
Diving for people with disabilities, as
well as two Guinness representatives.
The divers team was led by Ahmed
Gabr, an Egyptian scuba diver who holds two Guinness World Records for both The Deepest Scuba Dive
(Male) and The Deepest Scuba Dive in Sea Water. The underwater clean-up event falls in line with Hilton’s
“Travel with Purpose”, the company’s global corporate responsibility commitment that focuses on four main
pillars, which are: creating opportunities for individuals to reach their full potential; strengthening communities
where Hilton Worldwide operates; celebrating cultures and the power of travel; and living sustainably through
the measurement, analysis, and improvement of the company’s use of natural resources and surrounding
environment.
Eid Break is Perfect at Sheraton Miramar
Another attractive getaway chance where the cool
breeze meets the warm Red Sea is a family break
at the Sheraton Miramar Gouna. The Hotel Resort
offers an exclusive and unmatched experience in the
Red Sea’s premier leisure destination of El Gouna,
where unlimited spots, recreation for adults and
children, award winning cuisine, and a nurturing
spa waiting whether you opt for a massage in 5
different treatment rooms to refresh your body.
Enjoy an unrivalled dining experience, which will
take you though a real Eid al-Fitr oriental experience
at our oriental 1001 restaurant which is located
on a separate island. Don’t forget to have a tour
between our lagoons gardens and wood bridges that
will rejuvenate your spirits and revive your soul. At
Sheraton Miramar, you are much more than just a
traveler. We care about making your stay as much
pleasant and memorable. >>
July 2015 | 73
Eid Celebrations at Sheraton Montazah
Sheraton Montazah Hotel is definitely your ideal retreat
during the Eid holiday. Enjoy a festive occasion that will last
forever in style and comfort with your family and friends. The
hotel’s celebrations will be everywhere; at the Caesar Bar and
Aquarius Discotheque where you can either dine, dance, or
party with Dj music, live songs, and belly dancing. At the
outdoor pool or the private sandy beach, you can spend a
relaxing fun day with your kids, under the warm sun and
enjoy the fresh air breeze. Alternatively, you can share quality
time with your friends at “La Terrace Café” overlooking the
Montazah lavish parks, or you may dine in one of the hotel’s
restaurants that serves international and specialty cuisine
for a fine dining experience. Don’t forget to indulge in a
complete peace of mind while enjoying the superb view of
the Mediterranean seashore at the Beach Café.
RESTAURANTS & CAFÉS
Indulge in Mouth-Watering Beverages from Crave
Crave Egypt previewed their spectacular new beverages to
select members of the media at their Cairo Festival City
branch last month. Featuring a wide collection of smoothies,
mocktails, coffee shakes, and juices with a twist, the new
beverages menu contains over 40 drinks to suit everyone’s
tastes. Each drink has been mixed, named, and presented
with extreme attention to detail; from the carafes, glasses,
and drinking jars used all the way to cherries and cotton
candy garnish. Crave Egypt paired the refreshing beverages
with a full three-course meal to showcase how well the new
drinks compliment their delicious food menu. The new
beverages menu will be in stores starting Ramadan and are
sure to redefine your drinking experience, especially in that
heat. #DrinkDifferent is what the new Crave Egypt new
beverage menu is all about.
TBS Announces its Partnership with The Four
Fat Ladies
Native Markets Ltd. (NML), the holding company for
The Bakery Shop (TBS), successfully concludes the
acquisition of a majority stake in The Four Fat Ladies
(TFFL*), a young and upcoming desserts shop business,
offering a wide range of authentic American desserts
in Egypt. This partnership is the latest milestone in
NML’s growth strategy, whereby the rationale is to add
an award-winning brand to the portfolio, leverages
the current infrastructure to support its scalability and
synergistically develop both brands together. TFFL
currently offers a wide range of unique repertoire
of desserts ranging from chewy cookies to delectable
brownies, cakes and their famous cheesecake. Their
speciality is traditional American desserts and pastries;
made according to recipes, passed down through
generations and perfected over time.
74 | July 2015
COSMETICS
Always Launches “Stand up” Campaign
to Inspire Girls to Stand up for What They
Believe in
Every girl has a dream that she wants to hold on to
and turn into reality; that is why Always launched
“Stand up” initiative in Egypt to encourage every girl
to stand up for her dreams. The initiative empowers
girls in the region to have the confidence to pursue their
aspirations regardless of the different obstacles they
may face in order to reach them. Nutritionist, Shereen
El Shimi, football coach, Samah Zaki, writer and
entrepreneur, Amy Mowafi, and photographer, Nehal
Ismail, partnered up with Always to share their stories
on how they stood up to make their dreams come true
and to encourage Egyptian girls to share their stand
up moments which will all be featured in a collective
online diary on Facebook.
SERVICES
Uber Quality Service
This summer, Uber will be setting up in Sahel to
provide everyone with a safe, reliable, and affordable
means of transport around the clock. Whether an early
bird or a night crawler, riders will receive the same
Uber quality service at the touch of a button and at
affordable rates. A trip from Marina 5 to Hacienda,
and we have included sun block in the car for that extra
convenience. Try it out and be sure to follow Uber
Cairo on Twitter, Facebook, and Instagram for more
details on activities that we will be launching in Sahel.
Nespresso Celebrates the Spirit of Tradition and Culture this
Ramadan
Nespresso pays homage to Arabic culture, customs, and taste preferences through
traditional art forms, tasteful recipes, special events, and promotions. Nespresso
will be sure to surprise and delight coffee lovers. Inspired by a highly respected
Arabic art form, Nespresso collaborated with Saudi artist Majid Alyousef to
create a unique piece of contemporary calligraphy, created to signify the role
Nesprsso plays in making people come together with their loved ones throughout
this month. To elevate the coffee experience even further, Nespresso has designed
four exquisite recipes featuring beautiful spices and fruits such as cardamom,
nutmeg, and dates. To bring further moments of pleasure to coffee connoisseurs
at Ramadan, Nespresso is offering a series of promotions and events. Sample
the delights of Nespresso recipes at demonstrations taking place at Nespresso
boutiques one hour after Iftar every day. You can also find us in Les Gourmandises,
Ramadan tent. Why not treat yourself to a convenient travel mug, free when
you purchase 10 sleeves of Nespresso capsules, or enhance your barista skills by
purchasing 25 coffee sleeves and receiving an Aeroccino3 milk frother as a gift.
July 2015 | 75
Cancer
July 21 – August 20
Life: Authorities who have been
your guide up till now may confront
you. The hour is here to set aside
your fears and lead yourself along
your path. This means that you’re
maturing. Besides, there’s nothing to
stop you from asking for help from
time to time, should you need it.
Virgo
Some minor but annoying
communications could interrupt
your routine, it’s best to take care of
whatever it is and then go back to
your tasks and spend the evening
relaxing at home.
Aquarius
Your characteristic independence
may play some tricks on you. What
you say won’t be approved of as
easily as usual. There’s no way to
please everybody. This concern is
their problem, not yours.
Love: “I feel” is the key phrase for
Cancer, and this is all too evident
when it comes to love. Tender
and gentle, Cancerians will show
sensitivity with their lovers. You
will fall in love with a mate who
understands you.
Libra
The relative tranquility you enjoy
allows you to listen more attentively
to your inner self. You’re well
aware of the toll you pay when
you try to ignore those nudges of
intuition you sometimes feel.
Pieces
You’re someone who wants to
expand on all your ideas. It would
seem that your superiors aren’t
evolving in the same way. If this is
the case, take the necessary action
to do what you believe in.
Career: When there’s a job to do,
you roll up your sleeves and get
to it. You especially shine when
performing care-giving tasks like
housekeeping, nursing, reporting, or
involving in politics. Cancerians can
also manage their time and money
well.
Scorpio
You can look forward to an
enjoyable day. Neither family
matters nor career issues will cloud
your spirit, as everything seems
to be proceeding smoothly and
according to the plan.
Aries
Some past stories may come back
to hunt you. Everyone has to deal
with the jealousy of others at some
point in their lives. So prepare
yourself and fight back!
Fashion Tip: You’re not a big style
risk-taker and prefer to wear your
emotions on your sleeves. You
like to celebrate your femininity by
choosing soft fabrics like silk, satin,
and liquid jersey, with outfits that are
flowing and dreamy, embellished
and embroidered.
Sagittarius
You may have planned to isolate
yourself in order to get things
done, but that won’t be possible.
You will be asked to take sides in a
conflict, so try to stay neutral.
Leo
You may be impressed by the
powers of concentration and selfdiscipline of one of your friends,
the fact that you recognize these
qualities in others means that you’re
making progress.
76 | July 2015
Capricorn
You may have been asking yourself
a thousand questions about what
will become of you, especially in
terms of your career. The positive
aspect of that observation will
energize you. Live for the moment,
and know that anything is possible
in the future.
Taurus
You finally understand that the
force of your will can’t always
determine everything, your ego is
taking a beating, but this will help
you grow. You accept being wrong
and willing to revise your judgment.
Gemini
You’re currently stuck between
two strong desires - the desire to
create for your own pleasure and
the desire to please others. The
solution for you comes from asking
why you feel such a strong need to
be appreciated.
July 2015 | 77
Fairmont Raffles
Hotels International
(FRHI), announced the
promotion of Frank
Naboulsi as Regional
Vice President,
Egypt and General
Manager, Fairmont
Nile City.
Emaar Misr for
Development S.A.E.
announces the price
range and the start of
the institutional bookbuilding process in
relation to its planned
initial public offering
of its new ordinary
shares.
Nicole Saba being
the preferred brand
Ambassador of Splash
was present at Dusit Thani
to celebrate the brand’s
“In Love with Fashion.”
Hyundai Motor has
announced that
global sales of the
All-New Genesis have
now exceeded the
100,000 unit figure.
InterContinental Hotels
Group Cairo Citystars
visits Um Kolthoum
Association for Social
Care and Vocational
Training.
GROHE meets with ALBA
and AUD students in
preparation for the
GROHE Design Series
workshop.
Staybridge Suites Cairo
Citystars awarded
TripAdvisor Certificate
of Excellence for five
consecutive years.
Abraj Misr launches
a new landmark
project “The Shore” a
deluxe beach resort
in Ras El Hekma Bay,
North Coast.
Four Seasons Hotel
Cairo at The First
Residence Celebrates 15
Years of Success.
adidas presents the
new Real Madri 20152016 kit with the motto
“only perfect counts”.
Microsoft Corp.
announced the launch
of the Lumia 540 Dual
SIM in Egypt for 1199EGP.
78 | July 2015
Semiramis
InterContinental Cairo
proudly welcomes
Master Sushi Chef
ApinanKongsitha.
Wadi Food Olive Oil3 Time Winners for 3
Consecutive Years.
The Ritz-Carlton hotel
company appoints
Radek Cais as
general manager of
the Nile Ritz-Carlton,
Cairo.
Sonesta International
awarded the Sonesta
Pharaoh Beach Resort
– Hurghada as the best
sales & revenue team of
the year.
Huawei Egypt Unveils
P8 Smartphone and
TalkBand B2 for the
first time in the Egyptian
Market.
Oriental Weavers
awarded The World’s
Best Carpet for the
2nd year in a row by
Floor Covering News
Magazine.
Novo Nordisk
announced Findings of
its Latest Study unveiling
efficacy and safety
of Liraglutide during
Ramadan in Subjects
with Type 2 Diabetes.
Emirates Skywards
celebrate its 15th
anniversary this year
by giving 15 members
the chance to win one
million Skywards Miles
each.
Radisson Blu Hotel,
Alexandria will
celebrate adding
massive value to
Alexandria city by
the opening of its
adjacent convention
center “Alexandrina”.
As part of its campaign,
Chipsy in cooperation
with “LeBaladna”
launched an initiative
“Don’t let the good
stop with you”, which
aims to distribute
Ramadan bags to
underprivileged.
AccorHotels ramps
up its digital drive,
by transforming its
AccorHotels.com
distribution platform
into a marketplace
open to a selection
of independent
hotels.
Through an integrated
TV campaign, digital
activation and an
online hub, 7UP invites
the region, to spot
acts of originality
and post them
using the hashtag
#originalspotting via
social media.
INJAZ Egypt hosted its
annual Volunteers
and Mentors
Recognition Event, at
the Intercontinental
Semiramis.
Intel Egypt showcased
the latest devices based
on the Intel® Core™ M
processor.
Dabur Egypt registers
28 per cent increase
in sales & 30 per cent
growth in profits for FY
2014-2015.
For the 5th time, Semiramis
InterContinental Cairo
announced that it has
received a TripAdvisor®
Certificate of Excellence
award.
Mounir Fakhry Abdel
Nour, Minister of Industry
& Trade, inaugurates
Electrolux Newest
Household Appliances
Factory in 10th of
Ramadan City, with
Annual Production
Capacity of 600,000 Units.
PepsiCo’s flagship global
brands are joining
forces with the UEFA
Champions League as
PepsiCo announced a
new partnership with the
European club football
tournament.
City Centre Alexandria
and City Centre
Maadi Launched
“Feel the Beat” to Raise
Awareness on Women
Cardiovascular Health.
July 2015 | 79
On Spot
‘Fawanees’ Opening
Ceremony Lights Up
Ramadan at Semiramis
Intercontinental Cairo
Ramadan festivities at the Semiramis InterContinental
Cairo are always sought after as landmark events, fittingly
for the hotel that proudly sits alongside the Nile as one of
the city’s own iconic landmarks.‘Fawanees’ at Nile Terrace
Opening Ceremony offered a magical and beguiling
atmosphere, in reference to the colorful lanterns that hold
a unique place in Ramadan folklore – and once used to
light Cairo’s streets during Ramadan - and which give
their name to the setting for Iftar and Sohour.
80 | July 2015
On Spot
A ModernTake on RoyalWeddings
Presenting “Your Grace” atThe
Cairo Marriott
On June 15th, 2015 the Cairo Marriott staged a royal wedding
themed extravaganza. The evening’s highlight was the
presentation of the Maison Yeya fw15 bridal collection “Your
Grace” and the launch of the hotel’s wedding campaign “Marry
Me at Cairo Marriott”. In partnership with Flower Power, IRAM
Jewelry, and Pashion magazine, the cocktail party was hosted at
the palaces historic Salons Royal and Eugenie once the setting
for the wedding festivities of the sons of Khedive Ismail. Lavishly
decorated by the master florists of Flower Power and the events
management and culinary team of The Cairo Marriott, the
salons were the ideal venue for the presentation of Maison Yeya’s
stunning bridal capsule collection of ten gowns.
July 2015 | 81
On Spot
Salvatore Ferragamo Private
Viewing High Tea Brunch
On May 27th, a select number of guests were exclusively
invited to a private viewing of the new Spring/Summer ’15
collection at the Salvatore Ferragamo store in Downtown
Katameya Mall. Salvatore Ferragamo has lately introduced its
apparel collection for the first time in Egypt providing a full
range of products from apparel to non-apparel. The latest
ready-to-wear collection included a variety of clothing for the
very first time in Egypt. From luxuriously hued outfits to ridged
dresses, with a palette of vibrant tones and creamy colors, the
collection highlighted the summer getaway look of the season.
‘Strings of LightThat Bring UsTogether’
PepsiAnd Chipsy Launch a Memorable
CampaignTo Celebrate Ramadan
In celebration of the Holy Month of Ramadan, and to commemorate
the launch of its Ramadan campaign, PepsiCo, one of the world’s
leading food and beverage companies, held a Suhoor event to unveil
their exclusive video clip, featuring the voice of Emirati singer and Pepsi
ambassador, Hussein Al Jassmi. In addition to the Ramadan video clip,
and under the umbrella of ‘Strings of Light That Bring Us Together’
campaign, Pepsi and Chipsy will implement the award-winning Liter of
Light initiative across three villages in one of the poorest governorates of
Egypt, Asyut and Suhag, bringing joy to its residents.
82 | July 2015
Publishing was Never
Easier
23 Emad El Din Kamel St., Nasr City, Cairo, Egypt
Tel/Fax: (+202) 22627533
www.ladybirdmagazine.com
On Spot
Sofitel Eclectic Challenge Golf
Tournament
Sofitel Cairo El Gezirah was proud to sponsor for the 2nd
consecutive year, “The Sofitel Eclectic Challenge Golf
Tournament”, “The Grand Final” and organized the award
ceremony at the hotel.The golf organizers included the top
Egypt’s Golf clubs, “Katameya Heights”, “Allegria”, and
“Katameya Dunes”. During the award ceremony, golfers
shared the Sofitel passion for precision and the spirit of
conviviality and they also celebrated the Sofitel Swing and Chic
with the handmade crystal trophies, medals, and shields given
to all the winners during this unique event.
Splash Launches Summer ‘15 and
Eid Collection in Egypt
To cater to the much-awaited festive season, Splash, Middle East’s
largest retailer, has launched its Eid collection along with its trendy
new Summer ’15 range. To grace the occasion and unveil the
collection, Splash brand ambassador and gorgeous Arab superstar
Nicole Saba made a grand appearance at the Splash store in
Cairo Festival City. Nicole looked ravishing in her Splash outfit
as she interacted with her fans and spoke to the media about her
association with the brand. The collection showcased various trends
and consisted of statement pieces for men and women where sequins
were dominant in the collection.
84 | July 2015
NOW OPEN
AT Cairo Festival City
Madinaty
Sodic (westown hub)
Lpassage (Alexandria)
Tivoli Dome Zayed & Heliopolis
Zamalek
Heliopolis
Maadi
New Cairo
Mall of Arabia