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MAISONLEJABY
A Creative Maison
A Corsetier Créateur who adds new charm to traditional lingerie
CORSETIER
CREATEUR
A designer combining elegance and
spirit
Timeless lines regularly renewed
and in tune with the spirit of the
moment
A collection with a Parisian style
and allure:
Bold classic style
The art of playing with contrast
Carefully selected detail
Combinations of unique materials
Design Workshop in Lyon
Cultural heritage
Respect of the body
The high standards of a skilled
Maison: Well-cut pieces
Noble materials
A well-designed fit
MAISONLEJABY
A symbol of French lingerie design since 1930
Gruau created
MAISONLEJABY’s
campaigns in the
1950s.
The 1930s: Gabrielle creates her first bras, the «soutiens-gorge de La Gaby».
The brand name «Lejaby» originated from her name.
The 1960s: Lejaby is the first brand to exclusively use Lycra fibre to create its
bras.
The 1970s: Lejaby decides to support the women’s liberation movement
by providing them with a brightly-coloured, triangular bra. Its name: Miss
Liberty. The 1990s: Lejaby launches its Nuage line, the first use of microfibre and the
first invisible model. It becomes a great success.
The 2000s: Lejaby launches its Elixir seduction collection, offering an
unrivalled fit for plus sizes.
MAISONLEJABY
Traditional know-how
MaisonLejaby has cultivated its expertise since 1930 with the knowhow of its Lyon design workshops. It perpetuates and reinvents unique,
fine lingerie composed of the most beautiful materials, in accordance
with traditional practices.
A MAISONLEJABY bra consists of 50 pieces and 10 materials
assembled in 22 manufacturing stages.
Our stylists select the most beautiful materials from exclusive
European suppliers, who work with the most prestigious
fashion houses.
MAISONLEJABY perpetuates its know-how through a
partnership with one of the few institutions which trains
designer lingerie makers: Adrien Testud.
MAISONLEJABY
A style
A lingerie maker who loves women and the modern era.
A designer combining elegance and spirit.
• A contrasted elegance that outlines the Parisian allure
• The small detail that inspires additional charm
• The art of playing with opposites
Classic
& audacious
Timeless &
current
Restraint
& surprising
details
Sensual
& natural
MAISONLEJABY adds new charm to traditional
lingerie and is for all those whose most seductive
feature is being themselves.
MAISONLEJABY
A cleverly designed wardrobe
Lingerie for life, available in 5 collections
THE
ICONICS
A range
of longestablished
best sellers
extremely
popular with
our customers
THE SPIRIT OF
THE MOMENT
ELIXIR
PLUS SIZE
MAISONLEJABY’s
creative palette
Support, comfort
and sensuality
THE COUTURE
SPIRIT
More sumptuous
lines expressing
ou quintessential
know-how
SWIMWEAR
Timeless
swimwear range
in tune with
the spirit of the
moment
MAISONLEJABY
Our belief
Lingerie is a garment unlike any other; it is demanding and delicate.
It is an intimate reflection of the personality, uniting the body and
the mind; the assurance of well-being and beauty.
The MAISONLEJABY woman is free-spirited, independent, elegant,
confident and well-adjusted.
MAISONLEJABY is not a fashion brand or a luxury brand, it is a
Creative Maison.
It is more affordable than luxury brands, its expertise
makes it stand out from fashion brands, its image and creativity
reinvent traditional lingerie and its collections are
regularly renewed.
CORSETIER CREATEUR
BOLD CLASSIC STYLE
SENSUAL ELEGANCE
SEDUCTION AND EMOTION
PARISIAN ALLURE
REVEALING CONTRAST
MAISONLEJABY
International standing
Firmly anchored in our country of origin: France
International standing
MAISONLEJABY has been present in more than 30
countries for over 20 years, in prestigious stores.
Multi-channel distribution
A retail network that showcases
MAISONLEJABY
A quality wholesale network to be
closer to our customers
An e-commerce website for
continuous service
MAISONLEJABY
A concept of boutiques and corners
The universe of a master
tailor
The work of
the workshop,
MAISONLEJABY’s spirit
A MASCULINE
SETTING hosting
an entirely feminine
product in an intimate
lounge atmosphere
A new corner in the
Printemps Haussmann
A first boutique
in the heart of Lyon
Large cerused oak bookshelves,
marble,
copper-plated brass finishes
A blue and black striped
steamer trunk in keeping
with the House
MAISONLEJABY
Coherent visual identity and communication
A unique image
Coherent visual identity, from packaging to boutique,
emphasising expertise and the product
High profile
Press campaign
December 2015
Examples of press articles
Elle
December 2015
Version Fémina
November 2015
MAISONLEJABY
Strong emphasis
on the product
Provision of a variety of
merchandising tools and
CRM materials
High standards in terms of service and advice
Opening of a B-to-B platform in 2016
Development of exclusive lines for our key customers
Customers can personalise their product and create their own
lingerie to special order
Advice from an expert lingerie maker, with training modules on
materials, cuts, etc.
MAISONLEJABY
Strong partnership with our distributors
Partnership with an established investor to finance the House's
development
Responsive dedicated customer service in every country, with a
local monitoring system
Wholesale and retail approach involving committed teams
with web management, visual merchandising and product
management qualifications
Aggregation and in-depth analysis of customer databases to
help you create and develop loyalty
Solid, long-lasting partnership
MAISONLEJABY
A new management team
JEAN D’ARTHUYS
PRESIDENT
Jean d’Arthuys, 48, is a graduate of the Ecole
des Hautes Etudes Commerciales business
school and has since worked in the media and
digital sectors, primarily for the M6 Group,
and then for the FSI (Fonds Stratégique
d’Investissement) investment fund, where he
was responsible for investment activities.
As from 1996 he was head of development
and strategy at the M6 Group, and joined the
Board in 1999. He then went on to manage the
Group’s digital television and development
activities, before becoming Chief Executive
Officer of the Paris Première and W9 television
channels until 2007.
He has also served as Chief Executive Officer
of the Girondins de Bordeaux football club
and as an administrator at TPS, Sportfive and
Newsweb.
From 2007 to 2010, Mr d’Arthuys was an
associate of the PAI Partners fund, where he
was responsible for the media, internet and
telecoms sectors, before joining the Executive
Committee of the FSI in 2010, where he
contributed his experience as a manager and
head of development, until 2015.
He is also an administrator at Eutelsat and
Sarenza. He is currently the President of
Triana, an industrial holding company that
he founded with Jacques Veyrat, in order to
invest in and develop companies in the French
brands, skills and knowledge sector. Triana
owns, amongst others, l’Exception.com and
MAISONLEJABY.
MAISONLEJABY
A new management team
PASCAL RENAUX
ARTISTIC DIRECTOR
Born in Brussels, the cradle of
surrealism, Pascale Renaux’s first job
was to present a weekly rock counterculture show on Belgian TV, before
moving into the printed press.
After working as the official fashion
correspondent for Belgian daily LE
SOIR, she made the permanent move
to Paris in 1999, on being appointed
‘style editor’ at NUMERO magazine by
Babeth Djian.
At the same time, she worked with a
series of different manufacturers in the
cosmetics and ready-to-wear fashion
sectors. In 2009, sports fan Pascale
joined GO Sport/Courir as Collection
Director.
Keen to bring fashion and style to
functional clothing, she developed
all the Group’s brands one by one,
continually striving to emphasise the
role of the body in terms of comfort and
fit. All of which quite naturally resulted
in her joining the world of lingerie.
Pascale Renaux has been Creative and
Image Director.