There are two parameters that decide the fate of any business: 1).Acquiring new customer (Lead Generation and New Customer Acquisition) and 2).Providing excellent customer service to existing customers (customer retention.) Whether it’s a large or small business, the rules remain the same. CRM software has been around for more than a decade but its use was restricted to businesses having national or international presence. In today’s world were the competition is fierce and customer demands high, even the small business needs to work aggressively and innovatively.
Mortgage companies have some unique tracking and contact needs. Typically a mortgage company needs to contact and follow through with new prospects and existing prospects in various stages of conversion. Mortgage companies also need to contact and follow through with both existing clients and previous clients who may need or want a new loan. While there are many ways to approach initiating and maintaining this type of contact, a good customer relationship management package is your best solution.