MALAYSIA MEDIA LANDSCAPE

Transcription

MALAYSIA MEDIA LANDSCAPE
MEDIA PLATFORMS IN MALAYSIA
MALAYSIA MEDIA LANDSCAPE
RADIO
67
Stations
MAGAZINE
448
Magazines
NEWSPAPERS
TV
55
250 +
Newspapers
Channels
Out-Of-Home
228
Platforms
DIGITAL
118
Categories
RETAIL MEDIA
12
Retail Chains
MEDIA PLATFORMS IN MALAYSIA
RADIO
public Radio station
(Government Stations)
Regional Station
Pen.M'sia
National Coverage
Klasik
Nasional(BM)
Ai-FM(Chi)
Asyik FM(BM)
Traxx(Eng)
Muzik(BM)
Minnal(Tamil)
Sabah
Sarawak
Sarawak FM
Miri FM
Labuan FM
Bintulu FM
Limbang FM
Kenigau FM
Sibu FM
Red FM
Wai FM
Rasa FM
KL FM
Kedah FM
Sabah FM
Tawau FM
T'gganu FM
S'gor FM
Sandakan FM
Sabah FM
Kelantan FM
Perak FM
Perlis FM
Pahang FM
Melaka FM
Mutiara FM
JB FM
Johor FM
Negeri FM
Langkawi FM
MEDIA PLATFORMS IN MALAYSIA
RADIO
Private Owned Radio
(StaTion (23 Stations)
BFM Media
BFM 89.9 FM (Eng)
Star RADIO
Husa Network
Red 104.9 (BM & Eng)
Suria FM (BM)
Capital Radio (Eng)
988 (Chi)
Manis
Kelantan
ASTRO RADIO
ERA FM (BM)
MY FM (Chi)
Hitz FM (Eng)
Mix FM (Eng)
Kristal Harta
Cats Radio Sarawak
Institut Kefahaman
Islam Malaysia
IKIM FM (Islamic)
Bernama
Radio 24
JAKIM
Salam FM (Islamic)
Suara Johor
Best 104 (BM)
Lite FM (Eng)
Sinar FM (BM)
THR (BM / Tamil)
Melody (Chi)
XFM (BM)
Media Prima
Fly FM (Eng)
Hot FM (BM)
One FM (Chi)
MEDIA PLATFORMS IN MALAYSIA
MAGAZINE
MAGAZINE
AUTOMOBILE
18
Magazines
BUSINESS
35
Magazines
COMPUTER &
TECHNOLOGY
CARS AND CLUBS
GENERAL INTEREST,
LIFESTYLE & OTHERS
7
Magazines
92
Magazines
21
MEN
Magazines
23
Magazines
Magazines
WOMEN,
HOME & HEALTH
96
Magazines
PROFESSIONAL,
TRADE & MARKETING
30
15
SPORTS
EDUCATION,
STUDENT & CHILDREN
TRAVEL & FLIGHT
18
Magazines
Magazines
56
Magazines
ENTERTAINMENT
34
Magazines
MEDIA PLATFORMS IN MALAYSIA
newspaper
Newspaper
Sabah & Sarawak
Pen.M'sia
English
Bahasa
Sarawak
Sabah
Chinese
Tamil
New Straits Times
Utusan Malaysia
Kwong Wah
Tamil Nesan
The Malay Mail
Berita Harian
Nanyang
Tamil Malar
The Star
Harian Metro
Sin Chew Daily
Malaysia Nanban
Sun
Harakah
China Press
The Edge
Kosmo
Financial Daily
Sinar Harian
English
Chinese
English
Bahasa
New Sabah Times
Overseas Chinese
Daily News
The Borneo Post
Utusan Bornoe
Daily Express
See Hua Daily News
New Sarawak Tribune
Utusan Sarawak
Makkal Osai
The Bornoe Post
Merdeka Daily News
New Life Post
Thina Kural
The Sunday Post
Asia Times
Mun Sang Poh
Nam Naadu
The Malaysia Reserve
Guang Ming
Selangor Times
Oriental Daily News
Focus Malaysia
Busy Weekly
Red Tomato
Big Orange
Chinese
Morning Post
See Hua Daily News
United Daily News
International Times
MEDIA PLATFORMS IN MALAYSIA
TELEVISION
Television
FTA TELEVISION
PAY TV
MEDIA PRIMA
MINISTRY OF
INFORMATION
ALHIJRAH CORP
DTH TV
IPTV
DIGITAL
CABLE TV
TV3
TV1
TV ALHIJRAH
ASTRO
HyppTV
ABN
NTV7
TV2
8TV
TV9
Fine TV
Amilin TV
MEDIA PLATFORMS IN MALAYSIA
out of home
out of home media segmentation
TRANSPORT
ADVERTISING
OUTDOOR BOARDS
16
Platform
23
HOTELS
Platform
1
35
FITNESS CENTRES
Platform
1
Platform
6
Platform
PETROL STATION
PETRONAS
Platform
HYPERMARKETS /
SUPERMARKETS
31
Platform
36
PHARMACY
Platform
7
Platform
1
Platform
HOSPITAL/CLINIC
DIGITALS SIGNAGES
2
Platform
WIFI ADVERTISING
SCHOOL/COLLEGES/
UNIVERSITIES
AIRPORTS
17
9
Platform
OTHER
SHOPPING
COMPLEXES
LIGHT RAIL TRANSIT
Platform
SMALL RETAIL / SUNDAY SHOPS /
CONVENIENCE STORE
14
Platform
29
Platform
MEDIA PLATFORMS IN MALAYSIA
Source :
DIGITAL
malaysia digital media
No of
Category
118
Below
50%
Reach
50- 60%
Reach
61-70%
Reach
71- 80%
Reach
81- 90%
Reach
About
91%
Reach
No of
Category
No of
Category
No of
Category
No of
Category
No of
Category
No of
Category
100
5
4
2
2
5
1.
Publisher
1.
Distributed Content
1.
Promotional Servers
1.
Portals
1.
Corporate Presence
2.
email
2.
Directories/Resources
2.
Multimedia
2.
Social Networking
2.
Services
3.
Technology
3.
News/Information
3.
Entertainment
4.
Lifestyles
4.
Blogs
4.
Social Media
5.
Platform
5.
Search/Navigation
1.
Retail
2.
Downloads
3.
Games
4.
Business/Finance
5.
Reference
21.
Family & Youth
36.
Lifestyles - Food
6.
General News
22.
Maps
37.
Government
7.
Entertainment - Music 23.
Sports
38.
Computer Hardware
8.
Online Gaming
24.
Discussion/Chat
39.
Family & Parenting
9.
XXX Adult
25.
Career Service
40.
Business to Business
10.
Technology - News
and Development
41.
Humor
11.
Newspapers
26.
News/Research
42.
Telecommunications
12.
Banking
27.
Web Hosting
43.
Gambling
13.
Travel
28.
Computer Software
44.
Coupons
14.
Photos
29.
Automotive
45.
Auctions
15.
TV
30.
Airlines
46.
Radio
16.
Classifieds
31.
Online Travel Agents
47.
Health - Information
17.
Entertainment - Movies 32.
Directories
48.
Beauty/Fashion/Style
18.
Entertainment - News
33.
Health
49.
19.
Gaming Information
34.
Hotels/Resorts
50.
20.
Education
35.
Travel - Information
Online Gambling
66.
Incentives
79.
e-cards
90.
Shipping
Consumer Electronics
67.
Family & Youth Education
80.
Fragrances/Cosmetics
91.
Transactions
Kids
68.
Training and Education
81.
Sports/Outdoor
92.
Tickets
Real Estate
69.
Weather
82.
Home Furnishings
93.
Retail - Music
Personal Finance
70.
Online Trading
83.
Lotto/Sweepstakes
94.
Retail - Movies
Politics
71.
Books
84.
Pets
95.
Department Stores
Regional/Local
72.
Personals
85.
Ground/Cruise
96.
Flowers/Gifts/Greetings
Career Resources
73.
Home
86.
Gay/Lesbian
97.
Job Search
Religion/Spirituality
74.
Green
87.
Retail - Food
98.
Pharmacy
Manufacturer
75.
Financial Information/Advice
88.
Toys
99.
Car Rental
Comparison Shopping
76.
Health Care
89.
Consumer Goods
100.
Texas
62.
Resources
77.
Teens
63.
Instant Messengers
78.
Jewelry/Luxury Goods/
Apparel
64.
Mall
Information
65.
ISP
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
Accessories
MEDIA PLATFORMS IN MALAYSIA
RETAIL
Retail Chain
SUPERMARKET
CONVIENCE store
THE STORE
GUARDIAN
GIANT
COLD STORAGE
7-ELEVEN
AEON
99SPEEDMART
MYDIN
EVERRISE
HYPERMARKET
TESCO
AEON BIG
ECONSAVE

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