> NEW SCHEDULE
> NEW OPPORTUNITIES
AUG 31 – SEPT 4, 2016
DRIVEN BY PASSION
FOR 25 YEARS
Cycling keeps you young. Or would you have noticed that EUROBIKE has been providing
the tailwind for the bike business for 25 years now? And year after year EUROBIKE has
reinvented itself. The introduction of the DEMO DAY, the EUROBIKE AWARD, the EUROBIKE
ACADEMY and other highlights have constantly brought new momentum into the bike
business. In 2016, EUROBIKE is going up yet another gear.
FROM 103 COUNTRIES
FROM 53 COUNTRIES
FROM 39 COUNTRIES
»»WHERE OUR TRADE VISITORS COME FROM
ALBANIA, ANDORRA, ARGENTINA, ARMENIA, AUSTRALIA, AUSTRIA, AZERBAIJAN, BAHRAIN, BANGLADESH,
BELARUS, BELGIUM, BOSNIA AND HERZEGOVINA, BRAZIL, BULGARIA, CANADA, CHILE, CHINA, COLOMBIA,
COSTA RICA, CROATIA, CUBA, CYPRUS, CZECH REPUBLIC, DENMARK, DOMINICA, ECUADOR, EGYPT, ESTONIA,
FAROE ISLANDS, FINLAND , FRANCE, GEORGIA, GERMANY, GREAT BRITAIN, GREECE, GUATEMALA, HONG
KONG, HUNGARY, ICELAND, INDIA, INDONESIA, IRAN, IRELAND, ISRAEL, ITALY, JAPAN, KAZAKHSTAN, KENYA,
KOSOVO, KYRGYZSTAN, LATVIA, LEBANON, LIECHTENSTEIN, LITHUANIA, LUXEMBOURG, MACAU, MACEDONIA,
MALAYSIA, MALDIVES, MALTA, MEXICO, MOLDOVA, MONACO, MOROCCO, NAMIBIA, NETHERLANDS,
NETHERLANDS ANTILLES, NEW CALEDONIA, NEW ZEALAND, NORTH KOREA, NORWAY, PAKISTAN, PANAMA,
PARAGUAY, PERU, PHILIPPINES, POLAND, PORTUGAL, QATAR, REUNION, ROMANIA, RUSSIAN FEDERATION,
SAN MARINO, SAUDI ARABIA, SERBIA, SINGAPORE, SLOVAKIA, SLOVENIA, SOUTH AFRICA , SOUTH KOREA,
SPAIN, SRI LANKA, SWEDEN, SWITZERLAND, TAIWAN, THAILAND, TURKEY, UKRAINE, UNITED ARAB
EMIRATES, USA, URUGUAY, UZBEKISTAN, VENEZUELA, VIETNAM
THE LEADING TRADE
EUROBIKE is the undisputed leading global trade show for the bike business. This is
where the bike industry gets networked, wins over its trading partners and presents
itself to the media. This is where trends emerge and ground-breaking innovations
celebrate their premiere appearances. At the same time, EUROBIKE continually
generates additional benefits for the industry and trade, achieving the balancing act
between trade show and think tank. The industry acknowledges this and the trade
figures speak for themselves.
But, despite all the professional expertise, when it comes down to it, what ultimately
Already in the past, EUROBIKE attracted more than 20,000 bike fans to Friedrichs
makes the bike business go round is the excitement and enthusiasm of the bike
hafen every year - but our goal for the future goes far beyond that – the EUROBIKE
consumers. And in future, EUROBIKE will be taking this aspect up to a new level.
FESTIVAL DAYS will be the most important bike consumer event in Europe. This
The former “Public Day” will now be replaced by the EUROBIKE FESTIVAL DAYS.
lets you catch “two birds with one stone”: the world’s leading trade show and the
A full programme for two days at the weekend: to have fun, to get hands-on, to be
European showcase for bike fans, all under one roof.
amazed and to test products! Two days full of opportunities for emotionalising your
brand, for developing brand loyalty and brand positioning. Two days of direct contact
with your leading consumers.
IN A NEW DIMENSION
In 2016, EUROBIKE will be restructured as the leading fair into two sections:
OEM exhibitors, for whom the direct contact with consumers is not critical, will be given
the option of a shortened B2B trade show presence of 3 days.
Along with the new schedule, the testing facilities will also be improved. Replacing the
former DEMO DAY, there will now be the new DEMO AREA where the curious will be
able to test innovative new features and products on any day of the fair.
EUROBIKE DEMO AREA
5 DAYS NON-STOP TESTING
That most convincing aspect of your sales pitch – the “try it for yourself” moment – will
be available to you for your business partners, journalists and consumers throughout
the whole 5 days of the fair in 2016.
The new EUROBIKE DEMO AREA allows them to try products out under real conditions
out in the open. It is accessible directly from the exhibition area. Extensive testing is
possible on the off-road area right next to the fairground.
On the FESTIVAL DAYS, along with the testing opportunities, there will also be events,
presentations, demonstrations and other activities in the DEMO AREA.
FIND OUT TODAY WHAT‘S
The award honours the most important innovations in the bicycle world.
It provides important guidance for traders on the market.
»»E-BIKES UND PEDELECS
E-bikes and pedelecs are still driving the market forward and attracting huge interest.
Accordingly, EUROBIKE is providing them with a vast amount of space.
»»EUROBIKE FASHION SHOW
Here buyers, journalists and consumers can see at a glance what will be worn in the
saddle next year.
STRONG IN THE SADDLE
Presentations, workshops and knowledge exchange sessions to get you fit for the
future. Renowned experts discuss with you about your most pressing concerns.
The TRAVEL TALK trade congress brings the bike and tourist industry together. Trends
and destinations for cycle tours are presented and discussed in expert panel sessions.
This legendary party for the industry is your chance to celebrate and do your networking in a relaxed and informal way.
All in all, EUROBIKE is the global exchange hub for ideas, contacts, jobs and business
in the bicycle world. If you don’t meet someone here, you probably won’t meet them
THE FESTIVAL DAYS
BIKE PLEASURE IN
ITS PUREST FORM
The EUROBIKE FESTIVAL DAYS on Saturday and Sunday are dedicated to all the bike
enthusiasts, mobility maniacs and any other cycling fans.
There is nowhere else where you can win over more multiplicators and opinion-makers
for your products and services with less effort.
Make the most of your stand, the new EUROBIKE DEMO AREA and the FESTIVAL DAYS
to win over bike fans and leaders of opinion on a personal basis.
The unique stylistic combination of technology, testing, entertainment, competition,
information and music provides the framework for two unforgettable days. Indeed the
FESTIVAL DAYS will live up to their name.
For traders who can’t manage to attend EUROBIKE during workdays, the FESTIVAL
DAYS provide the perfect setting to get an overview of all the latest developments.
»»HOLIDAY ON BIKE
During the FESTIVAL DAYS, HOLIDAY ON BIKE has the best destinations, offers and
ideas for holidays on two wheels for all those cycle fans who need a break.
Messe Friedrichshafen GmbH
Neue Messe 1, 88046 Friedrichshafen
Tel.: +49 7541 708-0
Fax: +49 7541 708-110
Head of EUROBIKE
Tel.: +49 7541 708-411
Fax: +49 7541 708-2411
Tel.: +49 7541 708-421
Fax: +49 7541 708-2421
Tel.: +49 7541 708-413
Fax: +49 7541 708-2413
Tel.: +49 7541 708-412
Fax: +49 7541 708-2412
Tel.: +49 7541 708-382
Fax: +49 7541 708-2382
Sponsoring, supporting programme Tel.: +49 7541 708-424
Fax: +49 7541 708-2424
Key account & retail service
Tel.: +49 7541 708-432
Fax: +49 7541 708-2432
Tel.: +49 7541 708-404
Fax: +49 7541 708-2404