FLAVOR STYLE INSIGHT - Nevada Public Radio

Transcription

FLAVOR STYLE INSIGHT - Nevada Public Radio
FLAVOR
STYLE
INSIGHT
PASSION
N E VA D A P U B L I C R A D I O
MISSION STATEMENT
Desert Companion is the premier city magazine that celebrates the pursuits, passions and
aspirations of Southern Nevadans. With award-winning lifestyle journalism and design,
Desert Companion does more than inform and entertain. We spark dialogue, engage people
and define the spirit of the Las Vegas Valley.
ADVERTISING RATES
All rates stated in NET terms
Covers:
Inside Front
Inside Back
Outside Back
Premium Pages:
1x
$ 7,325
$ 6,660
$ 8,060
$ 5,590
3x*
$ 6,660
$ 6,055
$ 7,325
$ 5,085
6x**
$ 6,050
$ 5,500
$ 6,655
$ 4,620
13x***
$ 5,500
$ 4,950
$ 6,050
$ 4,200
Run of Book:
Spread
Full Page
2/3 Page
1/2 Page Horz. or Vert.
1/3 Page Vert. or Sq.
1/6 Page Vert. or Horz.
1x
$ 6,688
$ 3,520
$ 2,580
$ 1,930
$ 1,420
$ 800
3x*
$ 6,080
$ 3,200
$ 2,350
$ 1,760
$ 1,290
$ 745
6x**
$ 5,520
$ 2,905
$ 2,130
$ 1,600
$ 1,175
$ 675
13x***
$ 5,200
$ 2,640
$ 1,935
$ 1,450
$ 1,065
$ 600
Desert Companion
readers spend, on average,
more than the typical
Southern Nevadan consumer
in every purchase category.
THE AGGREGATE ANNUAL
BUYING POWER OF OUR
READERSHIP IS OVER
$8.4 BILLION.
Note: No coupons or special offers on cover positions
Marketplace
Full Page
Half page
Quarter page
Eighth page
12x
$2,000
$1,100
$575
$300
CIRCULATION PER ISSUE
12x annual commitment required
50,000
READERSHIP PER ISSUE
177,500
DISTRIBUTION:
COMBO RATE OPTIONS PRINT/RADIO BROADCAST
*** Run any size ad 13x in 12 months and you may add 125-500 fully flightable on-air spots at $55
each. This represents up to 36% savings off our rate card, and is the lowest unit rate available.
On-air spots must run within a designated 12-month period. The spots will invoice per schedule
at insertion or equal to, but not less than, 1/12 per month for duration of contract term.
**Run any size ad 6x in 12-months and you may add 100-400 fully flightable on-air spots at
$60 each. This represents up to 30% savings off our rate card. On-air spots must run within a
designated 12-month period. The spots will invoice per schedule at insertion or equal to but not
less than 1/12 per month for duration of contract term.
* Run any size ad 3x in 6-months and you may add 75-300 fully flightable on-air spots at $65 each.
This represents up to 24% savings off our rate card. On-air spots must run within a designated
6-month period. The spots will invoice per schedule at insertion or equal to but not less than 1/6
per month for duration of contract term.
TERMS AND CONDITIONS
Terms: Advertising shall be prepaid until credit
accommodations are established. Once established, payment terms are Net 30. Frequency rate
must be earned within one year from first insertion. Advertisers may be short rated and rebilled
at the earned frequency rate immediately following cancellation or curtailment of space frequency
contracted. Publisher may print any advertisement received prior to cancellation(s) and collect
the full amount shown on the insertion order.
Cancellations: Cancellations must be received
in writing thirty (30) days prior to issue space
deadline of applicable issue to be cancelled. A
short rate may apply.
Policy: Advertiser shall indemnify and hold
harmless Nevada Public Radio (NVPR) and
Desert Companion from any claim against
NVPR arising out of or in connection with
advertising/underwriting.
All clients will be asked to complete and sign a Nevada Public Radio Credit
Application to apply for payment terms.
21,000 copies are mailed directly
to Nevada Public Radio members and
magazine subscribers, Las Vegas Metro,
Henderson, Urban, Latin & St. George
Chambers of Commerce members
10,500 copies distributed via an exclusive distribution partnership at 13 area
Coffee Bean & Tea Leaf locations and
7 Jamba Juice locations, supported by a
robust on-air campaign.
10,070 copies are distributed to 1,711
area hospitals, medical facilities & offices.
7,830 copies are distributed for pickup at Henderson/Boulder City/Clark
County Libraries, UNLV/CSN campuses,
high-rise condominium concierge desks,
car dealerships & select miscellaneous
locations.
600 copies are distributed in the lobby
of Nevada Public Radio and advertiser
locations.
Bonus 6,000+ online readers
www.desertcompanion.com
N E VA D A P U B L I C R A D I O
DESERT COMPANION READERS
81
AGE
to 25
65
OUR READERSHIP *
%
• Aggregate buying power of our
readership is over 8.4 billion
• 81% of readers are prime purchasing age of 25-65
MEN
35
PRIME PURCHASING AGE
52%
26.6%
ARE TRAINED PROFESSIONALS
34.3%
WOMEN
65
%
Of readers frequently
purchase products and
services from ads seen
in Desert Companion
55.9
ARE IN MANAGEMENT
%
63.7%
OWN AT LEAST
ONE PET
27.5%
60
HAVE TAKEN AT LEAST
6 TRIPS IN THE PAST YEAR
59.5
79.2
%
OWN A PASSPORT
Average household income of
Desert Companion reader: $97,653
VS. Average household income
of Clark County Resident: $64,613
• 65% of our readers keep each issue for
1-2 months or more
AGE GROUP
79.5
PERCENT
OWN THEIR HOME
%
• 86.8% of our readers would recommend or pass
along Desert Companion to others
DESERT COMPANION DEMOGRAPHICS
%
HAVE A MINIMUM
OF A BACHELORS
DEGREE
ARE MARRIED
%
HAVE AT
LEAST ONE
CHILD IN
THE HOME
34
Our Readers’
LV Market
18-24
02% 12% 25-34
09% 20% 35-44
19% 19%
45-54
24% 18% 55-64
25% 15% 65-74
15% 10% 75+
06% 05% ANNUAL HOUSEHOLD INCOME
%
POSITIVE
VARIANCE
PURCHASE PATTERNS*
Our readers spend, on average, more than
the typical American consumer in every category:
Our Readers’
LV Market
Over $150,000
21% 10%
$100,000-$149,999
26% 15%
$75,000-$99,999
20% 14%
$50,000-$74,999
17% 20%
$25,000-$49,999
13% 24%
Under $24,999
03% 17%
$100,000: 47% Desert Companion Readers
have a household income of $100,000 or more
EDUCATION
• $2.7 Billion annually on Housing
Our Readers’
LV Market
• $1.4 Billion annually on Transportation
Completed Post Graduate 24% 08%
• $1 Billion annually on Food
Graduated College
35% 16%
• $485 Million annually on Entertainment
Some College
31% 33%
• $447 Million annually on Healthcare
Graduated High School
10% 28%
• $316 Million annually on Philanthropy & Cash
Contributions
Some High School or Less 00% 17%
TOP 5 OCCUPATIONAL ROLES
• $302 Million annually on Apparel
Trained Professional
26.6%
• $199 Million annually on Education
Upper Management
16.2%
• $102 Million annually on Personal Care Products/Services
Middle Management
15.3%
• $76 Million annually on Alcoholic Beverages
Support/
Administrative Staff
14.5%
Self-Employed
10.5%
• $59 Million annually on Life & Personal Insurance
Source: June 2015 CVC Audit
*Data analysis provided by Applied Analysis 2010
N E VA D A P U B L I C R A D I O
DESERT COMPANION DEPARTMENTS
RECURRING DEPARTMENTS
(in almost every issue)
Place
holders
I
t’s easy to get lost in Las Vegas — well, not get lost, exactly, but lose touch with a sense of place. If the Strip
riotously channels everywhere but here, the cityscape
that flanks our neon lagoon insists on placelessness:
It can often present itself as, at best, a suspiciously
Southwestish melange of strip malls, tract homes, weedy
lots with political billboards. Landmarks, icons? We’ve
got a few. But considered through the smeared lens of
edifying hangover, they can often seem like last night’s
bad tattoos. (Ahem, let’s hope there’s a removal service
that can professionally and discreetly scrub off that unfortunate Slotzilla on our ankle.) Maybe the reason so
many would-be Southern Nevadans who end up doing
the pass-through shuffle feel a lack of connection isn’t
because of all that bad, sad stuff on whatever Nevada report just came out; maybe it reflects a hunger for iconography, a desire for visual anchors in the desert sea that
signal home.
If I’m describing you — if you keep a suitcase close,
certain boxes unpacked — I prescribe a therapeutic regimen of photography. Download an app with all those filters that add cinematic streaks and glares, or splurge on
a high-end point-and-shoot that instantly uploads to the
social media Skynet. See Nevada solely through a lens for
a while. Why: Not so much an art form or pastime anymore so much as, I dunno, this strange and permanent
collective cybernetic appendage we’ve
all grown, photography nurtures an eye
Next
MONth for the markers of place. That was the private buzz I got from being a judge in our
Get your
fork out:
second annual “Focus on Nevada” photo
It’s our
contest: a crowdsourced affirmation of
fifth annual
all the different and distinct wheres that
DEALicious
Meals!
tell us where we live: the topos of the
ralph lamb
pulls no punches
page 28
bad congressman. tusk tusk!
4 color process
politics
your Arts+EntErtAinmEnt cAlEndAr for AuGust
Whether you’re a graveyard worker or a weekend warrior, these
late-night dining spots are an upgrade from your nearest drive-thru
By DeBBie Lee
1
a Utah congressman’s changes
to the Tule Springs fossil-park bill
might've unleashed a mammoth
problem B y H e i d i K ys e r
The will to do wonders®
SUPPORTING
B
y the time Congressman Rob
Bishop’s amendments to the
Tule Springs Bill came to light,
around noon on Feb. 26, the D.C. rumor
mill had given a few days’ heads-up
The will to do wonders®
to Congressmen Steven Horsford and
Mark Amodei, Las Vegas Mayor Carolyn
4 color process
Goodman, North Las Vegas Mayor John
Caesars Foundation’s primary emphasis is supporting nonprofit advocacy
Lee and the bill’s many other proponents.
They knew it wouldn’t be good news;
and service-delivery organizations dedicated to helping older individuals
they just didn’t know the extent to which
Bishop, at the Feb. 27 meeting of the
live independently, maintain optimal health and proper nutrition,
avoid
House Natural Resources Committee,
would undermine their effort to create
social isolation, and enjoy mental and physical vitality through every
stage
a national monument on 22,650 acres of
fossil-rich land northwest of Las Vegas.
of the aging process. We are proud to support dozens of organizations
But the most important person listen®
ing and planning how to react was Sen.
that share our passion for helping older individuals.
Harry Reid — and not just because he
The will to do wonders®
sponsored a twin bill in the Senate.
Visit caesarsfoundation.com for more information.
Reid’s swiftly released statement
revealed that there was much more
to the proposed amendments than
an apparent party-line effort to keep
the land out of National Park Service
hands. They also contained a small but
potentially lethal arrow aimed at the
heart of the Southern Nevada Public
Lands Management Act, one of Reid’s
®
crowning achievements.
The will to do wonders®
As of this writing, the Las Vegas
OLDER INDIVIDUALS
®
A
nd speaking of eye candy: On May 2,
Desert Companion won a much-coveted Maggie Award for Best Cover at
the annual Western Publishing Association banquet in Los Angeles. Considered
“the Oscars of publishing,” the Maggie
awards celebrate excellence in editorial,
design and advertising. The award was
for the cover of our April 2013 spring
fashion cover — photo by Robert John
Kley, design by Art Director Chris Smith.
*Fistbump.*
Bad to
the bones
®
Andrew Kiraly
editor
Follow desert comPanion
www.facebook.com/DesertCompanion
www.twitter.com/DesertCompanion
facebook.com/CaesarsFoundation
JUNE 2014
001_ED_NOTE.indd 2
5/23/14 2:12 PM
Editor’s Note Desert Companion
Editor Andrew Kiraly shares his
unique view on arts, culture and
more in the Las Vegas Valley.
T
here’s a popular theory that eating after a certain time of the day
is bad for you. Perhaps it’s true —
which is exactly why you should
make each late-night meal worth
the damage. Just say no to the cheap
chicken fingers and frozen French fries
served at your nearest 24-hour video
poker bar. Whether you want a midnight
snack or a full-blown feast, the city has
plenty of options for finding legit, flavorful food at any hour. Here are a few
places to get your fix in the wee hours
of the night.
The first and most obvious option
is to visit the Strip. While I don’t normally
endorse chains, a personal guilty pleasure
is Grand Lux Café (Venetian, 702-4143888, grandluxcafe.com, 24 hours). The
menu is as encyclopedic as the one found
at its sister restaurant, the Cheesecake
Factory, but one particular standout is
the pasta carbonara. Studded with nuggets of smoked bacon, its breakfast-like
quality makes it the perfect pick at 4
a.m. For polenta past midnight (until 1
a.m.), try Wolfgang Puck Bar and Grill
(MGM Grand, 702-891-3000, wolfgangpuck.com, 11:30-6a) for a version made
with spicy fra diavolo shrimp. A solid
late-night menu includes proper entrées
like flat iron steak and grilled salmon,
but anyone with munchies will probably
prefer the wild boar poutine or one of
the celebrity chef’s signature wood oven
pizzas. The Henry (Cosmopolitan, 702698-7000, cosmopolitanlasvegas.com,
24 hours) also has a limited after-hours
menu from 10p-6a. Sure, it’s a bit pricey,
but glimpses of the gorgeous patrons
leaving Marquee come at no additional
charge. For food that doesn’t require a
trek through a casino, sink into a booth
at The Peppermill (2985 Las Vegas Blvd.
S., 702-735-4177, peppermilllasvegas.
com, 24 hours). The freestanding coffee
shop has been serving classic diner fare
for more than 40 years — you’d be hard-
13
Jo ruSS
sin CiTy gaLLery
You don’t have to be
Holly from Miami FLA
17
to get all het up by the
premise of Jo Russ’s
exhibit Walk on the Wild
david g.
SchWarTz
CLark CounTy Library
So you bop into Quickee Mart for a Diet Coke,
cat food and the Sunday
Times; 45 minutes later
you’re still there, vainly cajoling a few bucks from a
video-poker machine. Ever
wonder how those damn
things got entrenched
in our stores, bars and
restaurants? Schwartz,
director of UNLV’s Center
for Gaming Research, tells
you in this discussion,
Side: Her exotic, edgy,
sexy collages meet the
“themes of fantasy,
seduction, illusion and
transformation” found
in Lou Reed’s landmark
1972 album Transformer.
And the Take 5 writer
goes, “Doo do doo
do doo do do doo ...”
Through Aug. 24,
Sin City Gallery,
sincitygallery.com
2
The hold
STeady
The JoinT
Erudite and narrative,
“lyrically dense” according to the music critics
at Wikipedia, and often
dealing with knotty topics
— religion, addiction — the
songs of The Hold Steady
are aural stories, with a
rock soundtrack. $20-$25,
hardrockhotel.com
"Welcome to the Neighborhood." Free,
702-507-3458
Seven
hoMeleSS
MaMMoThS
Wander
neW
england
23
Magical
danceS
of Peru
arT square
TheaTer
WesT Las Vegas Library
If we learned anything from
the World Cup it’s that this
globe of ours is large and
varied — full of toothy Uruguayans, flopping Dutch, laser-guided Germans and Leo
Messi. But of Peruvians, we
learned nothing; team didn’t
qualify. Now you can fill that
gap in your worldliness with
this performance of Peruvian
Madeline George’s
comedy — “about jealousy … and death and
rebirth and … transformations” — is set amid
the closing of a “weird,
inappropriate natural
history museum” in a
college town. Relationships! Laughter! Fossilized bones! Sounds
like much ado about
something. $25,
cockroachtheatre.com
folkloric dance, presented by
Fundacion Cultural Peruana.
$15, 702-683-9520
@CaesarsFdn
M ay 2 0 1 4
I l lu s t r at I o n c h r i s m o r r i s
DesertCompanion.Com
take
14
Where the
night oWls
nosh
14
Strip, revived and re-envisioned; cityscapes and landscapes through different lenses both literal and figurative; people and animals being their true and best selves
in their native habitat. (Totally forgot how cool crows
look.) I’ve heard a pro shooter here and there grumble
how, woe is me, everyone’s a photographer these days,
how Instagram has emboldened the hordes and flooded
the optical marketplace — online life itself is a photo contest, really — but I’m glad of it: It fueled our contest to the
tune of more than 1,400 entries.
This year we matured the process a bit. We created
themed categories to encourage breadth of vision: Artistic/Abstract, People/In the moment, Landscapes/
Nature, Places and Smartphone. To dose the enterprise
with some experimental community cred, we brought
on a bevy of judges — designers, photographers, artists,
architects, stylists, tastemakers — to judge category finalists on three criteria: impact, expression of the “Focus
on Nevada” theme, and technique. The results? Totally
wanna go, “See for yourself!” (p. 41), but I also want to
wax wishful that we had two dozen more pages to share
all the rich sense of place. But the good news is that you
can get there from here.
08
The dISh
05
2
5
Dining out
EDiTOR’S NOTE
DesertCompanion.Com
016_ALL THINGS.indd 17
64
17
SEPTEMBER 2014
All Things to All People A
August 2014
P h oto g r a P h y S A B I N O R R
DesertCompanion.Com
062_dining.indd 64
4/23/14 8:17 PM
DesertCompanion.Com
8/22/14 10:00 PM
Dining Features on food trends,
lively, newsy look at what’s on the
horizon in Southern Nevada
culture, community and politics.
chef profiles, and reviews of new
restaurants.
000_GUIDE.indd 107
107
7/25/14 2:24 PM
Take 5 Our lively take on the top
five picks for the month’s cultural
events, from music to art to festivals and more.
Arts + Entertainment Guide Our extensive listings to the valley’s cultural events.
DEPARTMENTS
6
Oc t. 1 6
You had me at
comicallY
oversized
heads
Held firmly
in place
This sleek modern home
encourages an intimate
relationship with the desert
T
om Kim has an interesting
relationship with space. On
the one hand, he’s all over the
map — literally. When he’s
not working (and odds are, he is), the
globe-tripping Kim might be skiing in
Whistler, British Columbia, sightseeing
in Hong Kong or, yes, skiing again in
Alta, Utah (Kim likes to ski). On the other hand, the intensity of his work as a local orthopedic surgeon — 16-hour days
are not uncommon — often requires him
78
to be nailed down with a ferocious focus.
The result: Not much be here now
time. So when he’s at home, he wants
to decompress and just exist in a single
place in a manner that’s vigorous and
affirmative, something that says: I am
in Las Vegas, I am in Southern Nevada,
I am home.
“I wanted a Strip view, but also something that embraced the desert landscape,”
Kim explains. “But also something clean
and linear without a lot of clutter.” He
hired local architecture firm assemblageSTUDIO to design a house that did that.
The result: His 6,000-square-foot home
in the Ridges dubbed Light & Water.
It’s much more than a New
Agey-sounding name. The sleek linearity of Kim’s home disguises a thoroughgoing ethos of uniting the indoors and
the outdoors in clever ways that aren’t
always readily apparent. Consider the
dining room, for instance, where the
burnt ash wall runs along a visual con-
P h ot o g r a P h y b y C h r i s t o P h e r s m i t h
A new angle: The
6,000 square-foot
Light & Water subtly
blends outside and
inside with both its
building material
and architecture.
The illustrationy, pop brio of Wesley Anderegg’s clay pieces — funny, enigmatic figures with comically
oversized heads; a dog wearing a
cape — shouldn’t obscure their sly
social content, “such as pollution,
the degradation of the environment, and the role of government
in our everyday lives.” Part of
UNLV’s Visiting Artist Lecture Series. (SD) 7p, free, UNLV’s Barrick
Museum, unlv.edu
N Ov. 5
memorY,
adaptation,
reinvention
The artist: Erik Beehn, a Las Vegan
now getting his MFA at the Art Institute of Chicago. The work: drawings
and collage on paper, small paintings. The ideas: “The work utilizes
memory as a vehicle for reinvention.
I am interested in our ability to adapt
to a situation, and the layers of experience that either influence, or hinder
our ability to live in the present.”
The look: Moody/dreamy, layered,
ghostly, with landscape elements
and a palpable sense of time. (SD)
Through Dec. 5 (opening reception
Nov. 5, 6p), free, MCQ Fine Art,
mcqfineart.com
74
APRIL 2014
N Ov. 6
Because i
could not stop
for death, he
kindlY made
this cute
diorama
What’s up with Abigail Goldman’s
Home Sweet Home exhibit? 1. More
miniaturized murder scenes, which
she calls “dieoramas.” 2. Except this
time some will be embedded into
furniture, to heighten the juxtaposition between the household
and the horrible. 3. Also, while the
people in the dieoramas will still be
small — 1/87th scale, yo — the scenes
themselves will be larger: suburban
houses, streets … 4. “Goldman in top
form,” says gallerist Marty Walsh. 5.
Goldman has sold every diorama
she’s ever made. (SD) Through Nov.
28 (opening Nov. 6, 6p), free, Trifecta Gallery, trifectagallery.com
N Ov. 7
sea whiz
In her first solo show in four years,
Blackbird Studios chief Gina Quaranto will delve into the mysterious connection between moon-made tidal
surges and human behavior. Her bluedrenched pieces, some wall-mounted
and others “in the round,” will feature
moons, the sea — totems of change
as a life process. (SD) Through
November, free, Blackbird Studios,
blackbirdstudios.com
ONES2WATCH
These departments frequently appear in Desert Companion.
TRAVEL
Keepin' it
rail: Ely's
restored
railroad
cottages
Cottage
industry
Javier
Sanchez
A rehab passion project in Ely grew into a community showcase
of the town’s history, artistry and unlikely diversity B y Ly n n D av i s
Whoa, kid! Watch your foo … too late. An unattended boy, maybe 11 or 12, so optically unnerved by all the art on the wall that he didn’t
see the art on the floor, swung his foot into
Javier Sanchez’s piece. Whoooahh! Because
it was a grid of empty bullet shells set on the
bare concrete of VAST Space Projects, a light
metallic clatter pinged through the gallery
burble. The kid pulled back, bewildered and
probably wondering: Am I in trouble? Nah,
don’t worry, short stuff; as you can see from
a few other spills in the piece, several adults
already did the same thing.
SEPTEMBER 2014
august 2014
27
Culture Profiles of
design, architecture Vegas’ culture-makand real estate topics. ers, art criticism and
think pieces exploring the cultural life
of Las Vegas.
history
7/25/14 5:05 PM
Music From rock to
classical, profiles of
the people creating
beautiful music in
Southern Nevada.
ALL Things
T
34
JANUARY 2015
DESERTCOMPANION.COM
000_POLITICS.indd 34
I L LU ST R AT I O N B R E N T H O L M E S
Politics Analysis,
12/22/14 5:31 PM
The road
much
Traveled
The highway we know today as I-15 got its
start as a rough, raw, dusty — and sometimes
dangerous — road. (Keep an eye out for horse
thieves) B y M a r k H a l l - Pat t o n
26
JUNE 2014
DesertCompanion.Com
Nevada”
at desert
companion.
com/hear
more
DesertCompanion.Com
M ay 2 0 1 4
DesertCompanion.Com
nterstate 15 is an umbilical cord to Southern
Right: a map of the
historic link between Salt
California, bringing countless party-minded
Lake City and Los Angeles
tourists and profit-driven business trips from
Los Angeles to Las Vegas. But long before
I-15 became such a lifeline, a decidedly rougher road connecting L.A. to Las
Vegas went by another name: the Arrowhead Trail Highway. (Today, its most
recognized vestige is Las Vegas Boulevard.) Indeed, I-15 is just the latest version of a highway that was developed to provide a well-maintained (or at least
tolerably drivable) road from Los Angeles to Salt Lake City through Southern
Nevada. It’s interesting to consider that I-15 we know today was born as a rough
passage that has been a trading route, a desert driving challenge and even an
irresistible draw for horse thieves.
But before any of that, the Arrowhead Trail was the Old Spanish Trail —
which, actually, was neither old nor Spanish. It would have been more accurate
to call it the Mexican Trader Trail. Attracted by the valley’s springs, in 1829,
Mexican traders gradually developed a new trail through the harsh Mojave
Desert. Having found the abundant water available in the Vegas Valley, the
dogged explorer and merchant Antonio Armijo blazed the original trail to California with his team, braving desert heat, unforgiving terrain, thirst and hunger
(sometimes allayed by eating one of their mules) to trade wool goods for horses,
which he then sold in New Mexico.
But horse thieves soon caught wind of the trail, tempted by the California missions and ranchos that frequently used the Arrowhead. These thieves were known
as Los Chaguanosos, and began their depredations about 1832, when Juan Jesus
Villapando led the first band over the trail to California, posing as horse traders
P h oto g r a P h y b r e n t h o l m e s
026_ARROWHEADHGWY.indd 26
History Learn
5/23/14 3:49 PM
Gorgeous photo
spreads and expert
insight offer fashion
advice tailored to
the Vegas environment and aesthetic.
comiNG
sooN
Ted Baker Taylor
floral-print dress,
$275, Ted Baker in the
Forum Shops at Caesars
Humorous
stories of life-changing events
from your fellow Las Vegans.
Discomfort
shop.
dine. unwind.Zone
tory Burch
tasia heel,
$295, Tory Burch
in the Grand Canal
Shoppes at the
Venetian
south strip : las vegas blvd & sunset rd
Las Vegas for shopping,
dining and entertainment – all in an inviting openair destination. Spend an hour for lunch, take in
a day of leisurely shopping, or enjoy a romantic
evening on the town.
Come to town square
TOPSHOP Light
blue lagoon
jacquard trousers, $84,
and lace panel organza
top, $76, TOPSHOP in
the Fashion Show Mall
28
Profile In-depth
stories that embrace stories on the people
the region, but also who make Las Vegas
venture further out. tick — and who are
making it a better
place to live.
apricot
LaNe
Kate Spade Astor Row Maisey
handbag, $298, Kate Spade in the
Fashion Show Mall
August 2014
DesertCompanion.Com
000_ALLTHINGS.indd 28
Style Coverage of
7/25/14 5:06 PM
insight and commen- about the history of the retail scene, from
tary on our elected
Southern Nevada in big mall openings to
officials.
features that probe new boutiques.
our fascinating past.
4/23/14 8:18 PM
9/23/14 5:40 PM
Travel Travel
Now
opeN
Above: A postcard
portrays a picturesque
Arrowhead Highway.
I
Fashion
25
P h oto g r a P h y C H R I S TO P H E R S M I T H
pot Liquor
coNtemporary
americaN
smokehouse
Ted Baker
Maceey color
blocked heel,
$200, Ted Baker in
the Forum Shops
at Caesars
full of ceremonial proclamations and
fourth-grade classes introduced. The
middle is a notorious slog, with only the
most skillful lobbyists lining up their various items in the trough really aware of
what’s happening. And the end is always
The Rush to Close, with 63 lawmakers
careering toward sine die, the governor
trying to grip the tiller and the 120-day
deadline rarely or barely met.
2015 promises to be different: The Session of Chaos.
When the red wave crashed down on
Nov. 4, it washed away Democratic majorities in both houses of the Legislature, including a 10-seat flip in the Assembly. But
as Gov. Brian Sandoval, whose campaign
caused the tsunami that made the wave so
broad and deep, celebrated in public, behind the scenes he was concerned about the
be-careful-what-you-wish-for result that
had turned the Assembly into something
not imagined by the Founding Fathers but
instead conjured by Barnum & Bailey.
O C TO B E R 2 0 1 4
038_travel ely.indd 36
Gameworks
paper source
...................
By Christie Moeller
CAULDRON OF CHAOS
3/24/14 6:28 PM
life, featuring authors who live in
Southern Nevada or whose work
addresses topics relevant to the
Southwest.
NARS Libertango
nail polish, $19,
NARS in the Forum
Shops at Caesars
Events in triple-digit temps don’t inspire the most
fashion-forward looks. Show off your sizzling sense
of style with these breezy summer must-haves.
he 2015 Legislature doesn’t be- vote for slavery if his constituents asked
gin until Feb. 2 and already this: — has been found to owe the federal govThe Republicans, who control
ernment more than $1 million in taxes.
the Assembly for the first time in
She was scheduled to chair the — you
30 years, designated as speaker a
guessed it — Taxation Committee. (She
man who once used phrases such as “sim- was briefly taken off in mid-December,
ple-minded darkies” in columns and said
then reinstated after complaining of a
on television, “I haven’t called anyone a “war on women,” then taken off again.)
homo for a long time.” That man, Ira HanAll of this may change again before the
sen, soon had to step down — only to be giv- gavel comes down — yes, as of this writen the No. 3 spot in lower-house leadership. ing, we aren’t even sure who will be branIn his place, the Republicans held an
dishing said gavel — as a handful of rene“election” in the office of his presumed
gade Republicans have been in talks with
successor, Paul Anderson. But Michele
the 17-member Democratic minority to
Fiore, who once played a character
create a coalition government that would
named Storm Fagan in a movie called Si- remake the leadership team into a biparren, arrived with proxies from a passel of
tisan mélange. This, of course, would be
newcomers and installed John Hambrick, fraught with peril and is destined to aca low-key, likable fellow who sat stone- quire fissures before long.
faced as his elevation was announced.
I remind you again: The session hasn’t
And as the New Year comes, Fiore, even started yet.
who claimed the majority leader’s posiEvery Nevada Legislature is sui genertion for herself and installed as whip one
is, but they have a similar rhythm: They
Jim Wheeler — who once said he would
commence with a happy but slow pace,
deserTcompanion.com
082_SPRING FASHION.indd 86
Books Coverage of local literary
style
tRend AleRt
BY JON RALSTON
36
APRIL 2014
016_ALL THINGS.indd 25
000_ALLTHINGS.indd 27
Haute
summer
nights
One thing we can predict for the 2015 Legislature: unpredictability. And maybe a tax plan?
Maybe a deal to fund education? Maybe some bipartisanship? Don’t hold your breath
86
8/22/14 9:56 PM
Home Interior
POLITICS
Tarina TaranTino
Fiore “GelaTo”
earrinGs in
candy Floss, $38
tarinatarantino.com
paul By paul smiTh
Floral dress
wiTh BelT, $550
Paul Smith at Crystals
in CityCenter
DesertcOmpaNiON.cOm
072_culture guide.indd 74
aunted. At least three generathe pride and joy of Bill Geraghty, owntions of children in Ely whiser of a storage and freight company, mine
pered that the Geraghty’s old
investor, coal broker and landlord. In 1911,
place, a derelict collection of cotGeraghty moved his wife and two-year-old
tages, was haunted. On a dimly
daughter Melba into a two-room house
lit street on the northern fringes of town,
near Ely’s railroad tracks. By 1925 he orbelow a steep railroad siding, underneath
dered several catalog bungalows, delivered
thick tangles of brambles lived Melba Gerby train and erected next to his modest
aghty, a wild-haired spinster in her
home, to rent out to the town’s rail
nineties who was said to prowl beworkers. Each house had a tiny livhind the murky windows of one of
ing room, an even tinier bedroom,
Hear
the ramshackle clapboard bungaa kitchen with a wood stove, and
more
lows. The Geraghty place was, noa modern bath complete with a
Cowboy
poets Riders claw-footed tub and flushing toilet.
toriously, the perfect place in Ely for
in the Sky
teenage pranks and dares, feigned
Years of neglect had turned
read their
scares and squeals in the dark.
them into the stuff of spooky stoverse on
Of course, it didn’t start out that
ries — and into a shame, an eye“KNPR’s
way. The buildings were originally
sore, and health hazard, according
State of
Ted Baker elecTric
day “dream” prinT
parka, $375
Ted Baker London
in the Forum Shops
at Caesars
six-string theory:
Gina Gleason in
the studio with
her band,
Fever Red.
DesertCompanion.Com
3/25/14 1:36 PM
H
This arTisT’s hybrid,
unorThodox work
can’T be summed up
in bulleT poinTs
DesertCompanion.Com
071_HOME DESIGN.indd 78
to Ely residents Donna Bath and Virginia Terry. So when Melba took sick, they
rallied a group to purchase the property.
To the surprise of some of their doubting
neighbors, the group known as the Ely
Renaissance Society tore into the place,
doing what they do extremely well — effecting a makeover that would have made
good reality TV, turning a crumbling
property into a community attraction.
The town’s women enlisted the town
men. (“Strong-armed and cajoled,” says
Virginia, winking.) Ely’s roofers, electricians, woodworkers — practically anyone
handy with a hammer, a shovel, paint
brush or broom — were recruited. Even
minimum-security inmates from the
nearby prison were engaged to rip out
brush, and to haul rotting wood out and
new lumber in.
Underneath the prickly overgrowth,
they unearthed nine 1920s-era mail-order cottages with peeling paint, rotting
roofs and sagging front porches. Inside
they found tattered wallpaper, curled-up
linoleum and legions of mouse colonies.
You might have thought they hit the jackpot. “When life gives you lemons, well?”
says Donna.
100+ brands and boutiques
20+ dining destinations
18-screen aMC theatre
9,000 sq. ft. Children’s Park
theater scene.
History Lesson Take a trip to
the Las Vegas of yesteryear with
a short essay on a historic picture
that captures Southern Nevada’s
colorful past.
Issues The environment.
Essay Thoughtful pieces on life
in Las Vegas and the West.
Poverty. Education. Immigration.
Fair and thorough stories on the
headline topics.
Health Features on fitness,
The Answers We answer
nutrition and medicine.
Theater We highlight the per-
sonalities on the stage — and
behind the scenes of the local
questions about Las Vegas trivia
– and bust a few myths, too.
Business Trends and topics in
retail, industry and business.
2016 EDITORIAL CALENDAR †
of the
N E VA D A P U B L I C R A D I O
Celebrate the valley’s champions — in food, shopping, culture and more!
APRIL 2014
FEBRUARY 2014
In it for the kicks:
Aubrey Madden
THE
SPORTS,
LEISURE &
WALK
THIS WAY
CITY TRAILS THAT
BRING THE WILD
TO YOU
BETTOR
ALL THE
TIME
THE LIFE AND
GRIND OF SPORTS
GAMBLERS
Hummus
among us
Rock
this way
Yes, there
are banjos
EAting thRoUgh
thE MiddlE EAst
And BEYond
protecting
nature can be a
pain in the butte
thE hillBillY
jAzz oF thE
All-togEthERs
Jon Ralston
asks: What
the (Joe) Heck?
OUTDOORS
ISSUE
FIELDS
OF
DREAMS
THESE RISING
STARS OF SPORTS
HAVE PROMISE,
PASSION — AND
GREAT PROSPECTS
PLU S :
A flood of questions for
the new water czar
SPRING
Fashion
BLO OM
in
Steve Sebelius: The GOP braces for a fight — with itself
Inside the passionate homes of uncommon Las Vegans
Hold the tofurkey! Meatless dining passes the taste test
JANUARY 2016
FEBRUARY 2016
MARCH 2016
APRIL 2016
MAY 2016
JUNE 2016
DEADLINES
SPACE 12/4/15
MATERIALS 12/10/15
DEADLINES
SPACE 01/05/16
MATERIALS 01/11/16
DEADLINES
SPACE 02/05/16
MATERIALS 02/10/16
DEADLINES
SPACE 03/04/16
MATERIALS 03/10/16
DEADLINES
SPACE 04/05/16
MATERIALS 04/11/16
DEADLINES
SPACE 05/05/16
MATERIALS 05/10/16
FEATURE EDITORIAL
Welcome to
Las Vegas:
Best of the City
The Outdoors Issue:
Secret hikes & hidden gems
The Ultimate
Newcomer’s Guide
Spring Fashion &
Home Design
The Travel Issue:
The Photo Issue:
Backroad Nevada
Focus on Nevada photo
contest winners
“Making It Home” real estate
series Part 3 of 6
Law: Attorneys doing good
OTHER PLANNED EDITORIAL/DEPARTMENTS
“Making It Home”
real estate series Part 1 of 6
Health, medicine
and wellness
“Making It Home” real estate
series Part 2 of 6
Education
Lunar New Year: Where to
celebrate
Getting there: Gear for hitting
the trail and road
The Oscars: The Vegas
connection
St. Patrick’s Day: Bars for
getting your green on
Martin Luther King,
Jr. celebrations
Tech: Software, gear and
great ideas
Education
Taxes, Las Vegas style
Wildlife: Critters in the ’hood
Health, medicine and wellness
Father’s Day: Being a dad in Vegas
Fourth of July:
Where and how to celebrate
SPECIAL ADVERTISING SECTION* / EVENTS
Issue party:
Best of the City
Bids, Bites and
Beverages: NVPR’s
signature fundraiser
† Subject to change.
N OT E :
Beyond Vegas: Utah
Desert Companion on Tour:
Norm Schilling
NVPR Recycling Day
Issue party: Focus on
Nevada photo showcase
and awards party
Issue party:
A celebration of the legal
community’s heart
S U B M I S S I O N O F N E W M AT E R I A L A F T E R S PA C E D E A D L I N E M AY B E S U B J E C T TO A $ 5 0 0 L AT E C H A R G E . N E VA D A P U B L I C R A D I O
Special RepORT
Why did he do it?
The puzzling
crime and untimely
death of pediatrician
Ralph Conti
2015
Special
Bonus Issue
Losing my physician
plus
How to keep our
new doctors in town
squid vicious
a man and
his kraken
prince of piece
artist tony
bondi
DeeP DIsH
hump days
when camels
roamed nevada
tHRee fooD cRItIcs, one
laRge PIzza anD a Raucous
conveRsatIon about tHe
yeaR In DInIng
09
September
14
JULY 2014
5
DECEMBER 2013
th
UA�
A��
HAVE A BALL!
BABYSIT, INC.
SPORTS LEAGUES
FOR PLAYERS BIG
AND SMALL
THEY HAVE
COME FOR YOUR
CHILDREN
WLA�Hyy
SP L A SH !
is
that
GS WET,
TO ALL THINVEG AS
YOU R GUI DE
WIL D IN
WAT ERY AND
in
your
FRUIT
TREE?
PREP SCHOOL
your
ICE CREAM
8
frosty
ASWEET
Plus
A RESOURCE GUIDE FOR FUN
AND LEARNING ALL YEAR LONG
plus:
GET YOUR HOME
READY FOR
SUMMER AND
BEYOND
17 thAnnual
Dr. Florence
Jameson
BEST
The greatest
sportswriter
you’ve never
read
DOCTORs
36
Mr. AlAskA
nAture-MAn,
Meet our desert
Eat your homework
these Cooking
ClAsses teACh
with tAste
P.30
P.64
Meet the Southern
Nevada doctors who
are saving the day —
and saving lives —
with courage and
compassion
awards
Featur
18
THey
Feed aT
NigHT
Where to
ing
of th
bestyear e
drin eats’s
chefks an,d
s!
The
Fall
CUlTURe
GUide
Dining
s p e c i a lt i e s
Plus
the
styLed
West
P. 113
yes, doUg
Doug
stanhope
just
jUst saiD
said
that
in
Heroes of
HealtH care
R e s ta u R a n t
jerry who?
of the valley's
The ice man cometh
TRUCK 2.0:
DREaMY
93
FALL
FAshion
nosh on the
graveyard shift
ISSUE
UnexcUsed absences
Where have all the teachers gone?
JULY 2016
FAMILY ISSUE 2016
AUGUST 2016
SEPTEMBER 2016
OCTOBER 2016
NOVEMBER 2016
DECEMBER 2016
DEADLINES
SPACE 06/06/16
MATERIALS 06/10/16
DEADLINES
SPACE 06/10/16
MATERIALS 06/15/16
AVAILABLE 7/15/16
DEADLINES
SPACE 07/05/16
MATERIALS 07/11/16
DEADLINES
SPACE 08/05/16
MATERIALS 08/10/16
DEADLINES
SPACE 09/05/16
MATERIALS 09/09/16
DEADLINES
SPACE 10/05/16
MATERIALS 10/10/16
DEADLINES
SPACE 11/04/16
MATERIALS 11/10/16
Holiday Guide
The Restaurant
Awards
FEATURE EDITORIAL
DEALicious Meals
DC Family:
Resources for family life in
Las Vegas
Health, Medicine
and Dental
Fall Culture &
Fashion
Drink This Now:
Fall cocktails, mocktails and brews
OTHER PLANNED EDITORIAL/DEPARTMENTS
“Making It Home” real estate series
Part 4 of 6
All-season fun: activities through
summer, fall and beyond
The story of Charleston Boulevard
Education
Strength in numbers: extraordinary
family profiles
Best Doctors and Top Dentists
Martin Luther King,
Jr. celebrations
Back to school guide
Medical tourism
Labor Day Preview: Barbecue time
“Making It Home” real estate
series Part 6
“Making It Home” real estate series
Part 5 of 6
Election preview
Health, medicine and wellness
Music: The sound & soul of Vegas
Halloween, Vegas style
Thanksgiving in Vegas
Education
New Year’s Eve preview
Black Friday and Beyond
SPECIAL ADVERTISING SECTION* / EVENTS
Viva La ’Rita margarita
promotion and
month-long pub crawl
Issue party: Celebrating
families
* C U S TO M
Medical profiles
Beyond Vegas: Utah
Issue party:
Best Doctors & Top Dentists
DC on Tour: Norm Schilling
“Drink this now” pub crawl
NVPR Recycling Day
In the Spirit of Giving
Holiday appreciation mixer
Issue party: Restaurant Awards
luncheon
Issue party: Fall fashion
D E S I G N E D A D V E R T I S I N G S E C T I O N S AVA I L A B L E ; P L E A S E C O N TA C T YO U R A C C O U N T E X E C U T I V E .
N E VA D A P U B L I C R A D I O
DESERT COMPANION EVENTS
Desert Companion hosts an event on average 13 times a year. Focusing on a general theme of the magazine or content from the magazine,
we invite the community to join us for light bites and cocktails as we celebrate the current issue! On average 100-350 of our readers,
writers, friends and supporters attend these events. This is an opportunity to provide our readers a chance to connect with fellow
readers and bring potential readers in one space. For more pictorial recaps of Desert Companion events, please visit our facebook page.
More information at desertcompanion.com/events
BEST DOCTORS & TOP DENTISTS AT ROSMAN UNIVERSITY
TOP LAWYERS PARTY AT DOWNTOWN SUMMERLIN
FOCUS ON NEVADA PHOTO SHOWCASE AT FIFTH STREET SCHOOL
18TH ANNUAL RESTAURANT AWARDS CEREMONY & LUNCHEON AT DB BRASSERIE
N E VA D A P U B L I C R A D I O
EVENT SPONSORSHIP OPPORTUNITIES
Our infiltration of the local consumer market with our print, on-air and electronic assets ensures attendance, whether the event is
ticketed or complimentary. Advertisers have the opportunity to have their own events promoted in print, on-air and electronically.
Advertisers can also earn a sponsorship role in our own signature events. Additionally, advertisers can earn promotion of their planned
event or even partner with us on a custom event. Event details are tied to advertising commitment levels. For more information on
hosting or sponsoring an event, please contact your Account Executive or Christine Kiely at 702-259-7813.
NEVADA PUBLIC RADIO RECYCLE DAY AT NEVADA PUBLIC RADIO
BEST OF THE CITY ISSUE PARTY AT LAND ROVER LAS VEGAS
’RITA LAS VEGAS MARGARITA PROMOTION AND PUB CRAWL
DESERT COMPANION ON TOUR WITH NORM SCHILLING AT STAR NURSERY
N E VA D A P U B L I C R A D I O
AD SIZES & SPECIFICATIONS
Two-Page Spread
17.25” x 11.25” bleed
16.75” x 10.75” trim
16” x 10” live
2/3 Page
5” x 10”
Full page
8.875” x 11.25” bleed
8.375” x 10.75” trim
7.625” x 10” live
1/3 Page Vert.
2.625” x 10”
FILE FORMATS
High Resolution Adobe Acrobat PDF
• Images must be converted to
.tiff or .eps
• NO .jpgs
• All color files converted to CMYK
before conversion to pdf. We cannot
be responsible for converting files into
CMYK due to a dramatic color shift.
• DO NOT include registration marks
• DO NOT include crop marks
• DO NOT include color bar
• DO NOT embed other .eps files in
an illustrator document
1/2 Page Horz.
7.625” x 4.875”
1/3 Sq Page
5” x 4.875”
1/2 Page Vert.
5” x 7.4375”
1/6 Page Vert.
2.625” x 4.875”
1/6 Page Horz.
5” x 2.3125”
PRODUCTION CHARGES
FILES CAN BE MAILED OR
DELIVERED TO:
Desert Companion
Attn: Art Director
1289 S. Torrey Pines Dr.
Las Vegas, NV 89146
Custom Photography:
$75 Per Hour
(2 hour minimum on location)
E-MAIL FILES TO:
[email protected]
and cc: your account executive
AD Design & Layout:
FP: $300 2/3 or 1/2: $250
1/3 or less: $200
STOCK IMAGES: Minimum $50 each
Revision, updates &
photo manipulation
$65 per hour
For ads containing large black areas
please use a rich black build:
C:60 M:40 Y:40 K:100
SPECIAL ADVERTISING SECTION
Be a part of the Desert Companion special advertising section, offering businesses like yours an opportunity to be
positioned around advertisement and advertorial that complement your business.
CUSTOM PRINT OPPORTUNITIES
Here are just a few custom print opportunities we offer. Please ask your account executive for pricing.
Bound inserts: 1 to 32 page inserts available
Gatefolds, Roll folds, Custom fold outs
Inserts: Blow-in Rack Cards, BRC (Business
Reply Cards), Newsletters; Poly bag;
Ad materials Tipped On a Hanger or Tipped
On Your Ad
Cover Domination packages
Custom Special Advertising Sections
Bulk Distribution Sponsorship
Submission of new material after space deadline may be subject to a late charge of $500.
EDITORIAL CONTACT
Andrew Kiraly
702.259.7856
[email protected]
ADVERTISING CONTACT
Christine Kiely
702.259.7813
[email protected]
MARKETING CONTACT
Lisa Kelly
702.259.7817
[email protected]
FOR GUIDE LISTINGS
CONSIDERATION:
[email protected]
PR FOLKS PITCHING STORIES:
[email protected]
PR FOLKS PITCHING
DINING STORIES:
[email protected]