about us - Londa Professional

Transcription

about us - Londa Professional
Why Londa
Professional?
in good hands
londaprofessional.com
Contents
Our History
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A little about us
Care Collection
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Styling Collection
Perm Collection
Community
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Business Support
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Salon Support
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Color Collection
Education
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Our History
1956
From here on the company in Rothenkirchen (Eastern
Germany) sports the new brand name ”Londa”, featuring,
for the time being, the Wella logo.
1960
Around the year 1960 export of Londa haircare products
to Eastern Europe begins and becomes an increasingly
important market. With the founding of the state-run
”Central Distribution Dept. For Haircare” Leipzig becomes
the primary location for hair products in the German
Democratic Republic. In 1976 the Londa company is directly
assigned to the Central Distribution Dept.
1990
With the break of the wall in 1990 Londa again becomes
an independent company and is reintegrated into the Wella
Group. As a Wella subsidiary founded on the 1st of July 1990
Londa operates as a private limited company under the
name Londa GmbH. Londa’s head office remains in Leipzig.
1996
Londa is divided up into a manufacturing branch (Londa
Rothenkirchen Produktions GmbH) and a distribution branch
(Londa GmbH ).
2000
The Londa GmbH in Leipzig has 95 employees, including
those located at a branch in Rothenkirchen. The company
has five subsidiaries in Russia, Poland, Romania, Hungary,
and the Czech Republic employing a further 131 staff.
2003
Following the take-over of Wella AG by
Procter & Gamble in March 2003,
Londa GmbH was also integrated into
the international group.
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A little about us
At Londa Professional, we believe in feel good beauty.
A beauty that is for real life, for salon reality and real people.
We believe in the power of collaborative communities,
where everyone has something to contribute and share.
And we believe that small things can bring moments of
happiness.
Our professional solutions are designed with people oriented
salons in mind where the person matters as much as the
look. For us, sparking happy moments in the community is
what it’s all about.
At Londa Professional, there are four things that set us apart:
Accessibility, Togetherness, Reliability and Transparency.
Accessibility, because we believe professional beauty
belongs to everyone. Togetherness because we feel things
are at their best when we are working as a team. Reliability
because your clients happiness depends on the quality of
your products and your services. And finally Transparency
because we believe the secret to a healthy partnership, is
no secrets at all.
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Color Collection
For long-lasting vibrant color
Permanent Color
Up to 100% grey coverage
Demi-Permanent Color
Intensive shine and vibrant color
Blonding Powder
Up to seven levels of lift
OUR TECHNOLOGY
even coverage
color to the core
lock-in
Vitaflection
Microspheres
Locking color in the hair for
vibrant and long-lasting
color, the technology is the
solution to the challenges
of coloring hair.
vibrant shine
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Care Collection
For instant results clients can see and feel
Extra rich salon-exclusive formulas
Ingredients such as avocado oil, ginger extract,
hydrolyzed silk protein and almond oil
Products that deliver scientifically proven instant results
A prestige fragrance for a truly luxurious salon experience
Color Radiance
Impressive Volume
Sun Spark
For instant condition and
protection of colored hair.
For instant body
and volume.
For protection from
sun damage.
Visible Repair
Curl Definer
Scalp
For instant repair and
nourishment of damaged hair.
For instant elasticity
and bouncy curls.
For a scalp in
great condition.
OUR TECHNOLOGY
rich care
smart care
instant care
RADIALUX
MICRO-IONS
Targeting care where it is
needed most, our smart
navigating Radialux MicroIons give scientifically-proven
results for instantly shiny and
healthy looking hair.
Deep Moisture
Sleek Smoother
Specialist
For instant moisture
of dry hair.
For visibly shiny, ultra-smooth
hair that you control.
For perfectly clean
and prepared hair.
lasting care
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Styling Collection
For long-lasting styling results transforming the client’s look
Volume
Shine
Double the body of the
hair from roots to tips,
using premium mousses
and lotions.
Magnify the style and color
and add extra shine with
our highly concentrated
serum, spray and cream.
Sculpt
Finish
Create any shape adding
texture and definition to
the hair, using various
product forms such as
gels, waxes or creams.
Lock the hair into place for
up to 24h, using various
hold level sprays.
5 hold levels
Exclusive male line-up
OUR TECHNOLOGY
prepare
volumize
sculpt
3D-SculptTM
Micro Polymers
Technology
The salon-exclusive 3D-Sculpt™ formulas
contain tailored Micro Polymers, which
will style the hair into the new desired
condition to transform your clients’ look.
finish
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Perm Collection
For full and flowing permed hair
Londalock
Londalock is the premium wave
of Londa Professional. The hair
structure becomes smooth with a
silky shine.
Londawave
Londawave stands for premium
quality and is suitable for all kinds
of curls. The Aqua-Care-Complex
offers long lasting protection,
elasticity and permanent shine.
Londafix
Londafix 1+4 cares for the hair
and supports the curl result.
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Education
Learn it, Live it, Share it
Our Education is designed with YOU IN MIND
It is:
Easily accessible
Interactive and Intuitive
Fun to use and ready-to-share
Our Education is designed with YOUR SALON
IN MIND
It helps you:
recommend more services
inspire clients with new ideas
gain valuable skills
Learn about up-coming events and seminars at
londaprofessional.com
Tell us what you think!
Join in the CONVERSATION at
facebook.com/londaprofessional
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Business Support
A salon is a place to make clients happy and beautiful.
But it’s also a business aimed at delivering profit.
To help you boost that business, Londa Professional has
identified the top 3 things that if increased by 10% can grow
the spend per client by up to $27 a year:
1 Getting clients to return again and again
2 Motivating them to use more products and services
3 Attracting new clients
And to help you hit these 3 targets, Londa Professional
provides you a few powerful tools:
1 Business education seminars
2 Tools to drive product sell-out
3 Geo-marketing tools to promote your salon
Londa Professional is one of the most experienced salon
professional companies in the world with more than 60 years
of heritage, expertise and research.
With Londa Professional, you and your clients are
in good hands.
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Salon Support
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Permanent Display
Appointment Cards
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Banner
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Apron
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Mixing
Corner Chart
End Consumer
Brochure
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Community
We think that collaboration and trustworthy partnerships
are the keys to success. And we believe that you achieve
your best when you are part of a collaborative
community. To help you spark moments of happiness in
your community, we are here to help you organize
events such as:
Neighborhood Fashion Days to celebrate the creations
of your stylists and new looks of your clients
In-Salon parties to welcome new clients and make new
friends in the community
Londa Professional Ambassador Workshop to develop vital
skills and enrich your customer’s experience visit after visit.
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