Kobey`s Swap Meet Has Gone Digital and Why Your Business

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Kobey`s Swap Meet Has Gone Digital and Why Your Business
Kobey’s Swap Meet Has Gone Digital and Why Your Business Should Too
by Anthony Pretto
Anthony Pretto at the swap and on an early Kobey's billboard.
Kobey's Swap Meet is a Proud Member
of the National Flea Market Assn.
The National Flea
Market Assn. keeps
its members up to
date on market trends
and legislation which
affects Flea Markets.
Kobey's has been a
member since 1995.
Kobey's Vice-Pres.
Charles Pretto acted
as president in 2005.
Yup, the little boy on this billboard is me.
That was the olden days, when no one had a cell phone, radio ads and billboards ruled
and my grandfather, Monte Kobey, introduced the world of “swap” to San Diego. I was
recruited early to work at Kobey’s Swap Meet and began pounding the asphalt a couple
years ago, just as my grandfather had. It was a natural fit for me to take on social media
initiatives, but not such a natural fit for a relatively low-tech business like a swap meet.
Beginning late last year, I helped launch Kobey’s accounts on various networks, including Facebook, Twitter and YouTube. We’ve become big supporters and users of social media, and highly recommend that even the most offline business can find great returns for
similar investments. Here are several tactics we’ve implemented to grow our social presence that we believe other organizations can use.
• Be practical: It’s hard not to think of social media and immediately imagine the bells
and whistles of engagement including cool graphics and fun contests, but don’t forget
why people come to your Facebook/Twitter page. For example, most of our Facebook fans
want to know if the swap meet is open in the rain and what bargains to watch for that
day.
• Facebook ads: On average, Kobey’s attracts about 50 new Facebook fans per week and
many of them are a result of Facebook ads. Not only are they inexpensive, but extremely
easy to set up in a matter of minutes. Great bang for few bucks.
• Incentivize the “like:” When a non-fan visits Kobey’s Facebook account they arrive
on a page that encourages them to “like us” for monthly coupons or event invites. If you
want to create something similar, there are helpful “How to” instructional videos on YouTube if you search “Facebook landing page.”
• Incorporate video: I’ve become the Kobey’s version of “Bob Barker” in a series of videos about the swap meet for a “Kobey’s TV” channel we set up on YouTube. We post the
spots on Facebook and tweet them. The swap meet is a visual place and the response rate
is very high when using a tool as powerful as video.
• Say “thank you:” We recently hosted a “social media fan appreciation day” at the swap
meet. All of our Facebook friends, Twitter followers and Foursquare mayors/badge holders
received free admission, Kobey’s concessions, gifts such as vintage water bottles, in addition to raffle prizes. The event was also a great opportunity to gain new fans/followers. We
signed up more people in one day than we would in a couple of weeks. Success!
I think our journey into social media is a bit unexpected, but hopefully serves as a great
example for other businesses that don’t think it’s possible or of value. Since November,
we’ve nearly doubled our Facebook fans and Twitter followers. As a result, we’re now averaging 20,000 shoppers each weekend.
We’ve been in San Diego for more than three decades, but that doesn’t mean we’re using the same techniques. My grandfather LOVED advertising and my mom tells me how
proud he would be of the way I’ve helped the company evolve in this digital age. I’m all
grown up now and so is Kobey’s Swap Meet.
Anthony Pretto is assistant manager and director of social media for Kobey’s Swap Meet. He
may be reached at: [email protected]
Coupon must be presented. Offer good only for tickets received and
used the same day. Good only for regular adult admission. Not good
with senior or any other discount. Not for resale.
Reproductions not accepted. One coupon per
customer per day.
Expires
Oct. 30,
Exp. October
2, 2011
2011
Coupon must be presented. Used merchandise only. Offer good
Friday only. Not good with any other discount.
Not for resale. One coupon per customer.
Expires
Oct. 28, 2011
Exp.
September
30, 2011
OCTOBER 2011
ANTIQUES & COLLECTIBLES
Antiques.
OWNER: Irina Tarsky
SPACE #: Sun. M11
Antiques, glassware.
OWNER: Motaz Helmi
SPACE #: Sun. O1
Antiques, glassware. Vintage items.
OWNER: Juaquina Sanchez
SPACE #: Sun. P19
KOBEY’S SELLER'S DIRECTORY
Antiques, vintage lamps, toys.
OWNER: Jose Quirino
SPACE #: Sun. N1
Baseball cards, toys.
CO: Kemper Imports
SPACE #: Sat. N10 Sun. L10
Coins & currency. U.S.A., Mexico &
World. Coin supplies & price guides.
OWNER: Walter Schmidt
SPACE #: Sat. E54, 55 Sun. F19, 20
name-brand electronics
up to 80% off retail
s
ssorimes -cables
e
c
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a
bca
ter
compuards -mice -we
keybo
Miscellaneous collectibles.
OWNER: Samuel Metros
SPACE #: Sun. F1
AUTOMOTIVE
Auto
accessories:
dash
Covers, seat covers, car &
truck floor mats, car bras,
sheepskin & more.
CO: Al's Auto Accessories
SPACE #: Sat. & Sun. B8, 9
Used cars for sale. Automotive
accessories, auto insurance
and extended warranty plans.
www.eNetautos.com
CO: eNet Autos
SPACE #: Sat. & Sun. F10, 11
PAGE 2
CLOTHING & ACC. (Adults)
GIFT ITEMS
Blow out deals on namebrand clothing for men and
women.
OWNER: Pierre Guillaume
SPACE #: Sat. & Sun. L12, 13
(See Ad)
$1 & $2 gift items. Brass &
bronze figurines.
CO: Rod Iron
SPACE #: Sun. O2
Clothing - misc. fashions and
t-shirts.
OWNER: Kim Huynh
SPACE #: Sat. & Sun. K/L9
Save up to 75% off your ink
jet and toner needs. New store
open on Adams.
PHONE #: (619) 487-0594
CO: Coastal Ink & Toner
SPACE #: Sat. & Sun. G14
ENGRAVING
microsoft, rocketfish,
plantronics, apple & more!
ipod, mp3, cell accessories
headphones -chargers -cases
SPACES A34, 35 Sat. & Sun.
www.Vera-fied.com
BOOKS
Books - new & used.
OWNER: Sue Lee/Nangnoi
Carson
SPACE #: Sat. & Sun. G13
EXPRESS YOURSELF with a personalized gift
CUSTOM ENGRAVING & GIFTS
We Offer:
ECM Engraving & Gifts
Plaque & Trophy
Plates, License Plate
Frames, ID Tags,
Medical Alert Tags
& Gift Items
CANOPIES & SUPPLIES
FOODS & PRODUCE
Canopies. All accessories, all types, sizes &
styles. Banners - any size
any color, logo reproduction. Best prices guaranteed!
PHONE #: (619) 575-2272
At Kobey’s B14 Saturday & Sunday • (619) 429-9448
Personalized gifts, custom license plate frames,
I.D. Tags, trophy plates &
more!
CO: ECM Engraving &
Gifts
SPACE #: Sat. & Sun. B14
(See Ad)
CO: Marco’s Canopies
SPACE #: Sat. & Sun. M17,
18 (See Ad)
SWAP MEET
SHOPPING
TIPS
FINDING YOUR WAY AROUND - Use the Kobey’s Shopper to help find what
you’re looking for or check at the seller’s trailer at the main gate.
BE AN INFORMED SHOPPER - You’ll recognize bargains if you know what
things cost in retail stores.
BRING CASH - Many new merchandise vendors will take checks or credit cards,
but most sellers are cash & carry. (Kobey’s has ATMs on site.)
SHOP RUMMAGE SALES EARLY - By arriving early you may be the one who gets
to that hidden treasure first.
WHEN TO HAGGLE OR NOT - Most garage sellers will probably come down a
little on price, but new merchandise sellers may stick with the posted price.
You can ask.
PLAN AHEAD IF YOU’RE BUYING A LARGER ITEM - Most Kobey’s sellers don’t
deliver, though some may have a warehouse where you can pick items up
later. Ask before purchasing.
WEAR THE RIGHT CLOTHES - Comfortable clothing, a hat, sunscreen and walking shoes are a must when shopping Kobey’s rows of bargains.
CHECK ELECTRICAL ITEMS BEFORE LEAVING - There are outlets you may use to
check electrical items near Kobey’s trailers at the main entrance.
REFUNDS - Vendors are required to post their return policy. If you have trouble
with a return, contact Kobey’s management at the main entrance. Used merchandise is usually sold as is.
Candy and toys.
CO: Los Tres Chinos
SPACE #: Sat. KX3 Sun. KX3
Canned and boxed foods.
CO: Food Cost Savers
SPACE #: Sat. E43 - 46
Farm fresh fruit & vegetable stand.
CO: San Diego Produce
SPACE #: Sat. & Sun. A13
(See Ad)
Food, medicines, pre-packaged
canned grocery items.
OWNER: Sharli Makhamrah
SPACE #: Sat. & Sun. I33
Fresh ground coffee and
whole beans.
CO: The Coffee Merchant
SPACE #: Sat. & Sun. B16
(See Ad)
Home ice shaver, 43 shaved ice
syrups, plus sugar-free, supplies
& more. Shipped anywhere. MC
& Visa.
CO: Tropical Ice Distributing
SPACE #: Sat. & Sun. E32, 33
Hot mini donuts, coffee,
hand-dipped corn dogs,
lemonade and cherry lemonade.
CO: Donutman Joe’s
SPACE #: Sat. & Sun. D/
E49-51
(See Ad)
Nuts, dried fruit, trail mix, candy.
Look for specials!
OWNER: Javier Barraza
SPACE #: Sat & Sun. KX4
FURNITURE
Foam futons, tri-fold. Selling
at Kobey's for 21 years. Large
variety of patterns & colors. Call
for for weekday appointments.
PHONE #: (619) 281-1416
CO: West Coast Import & Mfg.
Co.
SPACE #: Sat. & Sun. F52 - 54
African art and gifts.
Reggae clothing and merchandise. Nag Champa
and imported incense.
CO: Magnifiscent
Fragrances & Gifts
SPAC`E #: Sat. & Sun. A22
(See Ad)
Gifts from Asia.
OWNER: Karen Tran
SPACE #: Sat. & Sun. A36, 37
Imports from Asia and around
the world. Beads & jewelry.
OWNER: Charles Taich
SPACE #: Sat. G36 Sun. M8
Nostalgic metal signs and
posters.
CO: Remember Then
SPACE #: Sat. & Sun. D53, 54
Russian gift items: nesting dolls,
pins and jewelry.
CO: Russian Fair
SPACE #: Sat. L10 Sun. L11
HEALTH & BEAUTY
Cosmetics & perfumes; from
20% to 60% off store prices.
OWNER: Hoai Chau Ha\Thanh
Nguyen
SPACE #: Fri. B14, C14 Sat. &
Sun. B50, C50
Cosmetics, perfumes, hair
shampoos, barrettes.
CO: Discount Cosmetics
SPACE #: Fri. D12, Sat. & Sun.
B7, C7, B17, C17
Scrungies, hairbows, chokers,
hair accessories, name-brand
perfumes & cosmetics.
CO:
Jannel’s
Acc.’s
&
Cosmetics
SPACE #: Fri. Sat. & Sun. B11, 12
Shampoo & hair care products.
OWNER: Moc Nguyen
SPACE #: Sat. & Sun. N17
HOME DECOR
Fine art on tiles.
OWNER: Fazil Kuliyev
SPACE #: Sat. & Sun. B15
Rugs and carpets.
OWNER: Lisa Ellis
SPACE #: Sat. & Sun. D36-39
Wrought iron.
OWNER: Cirilo Medina
SPACE #: Sun. S2
HOUSEHOLD/HOUSEWARES
Cleaning products, soap, shampoo, toothpaste.
OWNER: Dat Le
SPACE #: Sat. & Sun. I36
Dollar store. Over 200
items every weekend!
Housewares, toys and
much more.
OWNER: Bai Ren Wang
SPACE #: Sat. & Sun.
D12, E12 (See Ad)
OCTOBER 2011
Dollar items. Fish supplies.
OWNER: James Chen
SPACE #: Fri. B13, C13 Sat. &
Sun. B, C51, 52, 53
Largest selection of housewares. As-Seen-on-TV items at
very good prices.
CO: Seen It
SPACE #: Sat. & Sun. C55, 56
Scissors, gloves & knives.
OWNER: Nasim Arefi
SPACE #: Sat. & Sun. K7, L7
JEWELRY
Costume jewelry. DVDs and
bric-a-brac.
OWNER: Mary Bush
SPACE #: Sun. H2
Exotic sterling silver jewelry,
imports, folk antiques, oddities.
OWNER: Robert Mussen
SPACE #: Sat. & Sun. L2, 3
Jade jewelry. Beaded purses.
Body Jewelry.
OWNER: Xiaoyuan Law
SPACE #: Sat. & Sun. A51
Jewelry, indian collectibles.
OWNER: James DeLoach
SPACE #: Sun. J52
LUGGAGE & HANDBAGS
Fashion handbags - the
latest designer styles.
Accessories, wallets, jewelry and more.
CO: Josie's Handbags
Space #: Sat. & Sun. C33
(See Ad)
Luggage.
CO: Price Mart
SPACE #: Sat. & Sun. D56, 57
Luggage, women's clothes
and accessories. Inventory
changes weekly.
OWNER: Mark Jurisich
SPACE #: F12, H56 Sat. &
Sun. (See Ad)
Wallets, hats.
OWNER: Chong-Kai Ma
SPACE #: Sat. & Sun. L14
MISCELLANEOUS
Batteries, gloves and socks.
OWNER: Edwardo Noriega
SPACE #: Fri. C1 Sat. & Sun.
G33
Dollar plus items. Pet supplies,
toys and household goods.
OWNER: Kim Mui
SPACE #: Fri. B9, 10, C9, 10
Sat. & Sun. B2, C2, 3
Military surplus & supplies.
OWNER: Jose Salcedo
SPACE #: Sat. & Sun. M16
Palm reading.
CO: Psychic Reader
SPACE #: Sat. & Sun. B25
Wallets, belts, lighters and
knives.
OWNER: Phat Tai
SPACE #: Sat. & Sun. KX2
KOBEY’S SELLER'S DIRECTORY
MUSIC & VIDEO
SERVICES
PAGE 3
USED MERCHANDISE
CDs, clothing and candy.
OWNER: Felipe Nunez
SPACE #: Sat. & Sun. E20
Keys made while you wait.
OWNER: Gerry Buckhanon
SPACE #: Sun. G57
Clothing, shoes, glassware, dvds
and more.
OWNER: Mark Converse
SPACE #: H45-50, I45-50
Video movies. Posters.
CO: Vision Records & Tapes
SPACE #: Sat. D23 Sun. D21
Massage and acupuncture.
OWNER: David Shin
SPACE #: Fri. A19
Glassware, books & movies.
OWNER: Perfecto Baltran
SPACE #: Sun. R20
PETS & PET SUPPLIES
Birds. Self-bred birds; guaranteed healthy. Canaries, exotic
finches, parakeets, lovebirds,
cockatiels & supplies for small
animals.
CO: Feathers R Us
SPACE #: Sat. & Sun. E27
Dog clothes and accessories.
Paws Playground
SPACE #: Sat. & Sun. D33
PRINTS, FRAMES & ART
Art. Aerial posters and framed
prints of San Diego’s famous
skyscapes.
CO: Picture San Diego/VM
Assc.
SPACE #: Sat. & Sun. F33
Mirrors, framing.
OWNER: Omar Guizar
SPACE #: Sat. & Sun. F6, 7
Oil paintings available in many
sizes and genres. Framed or
unframed. From $30.
CO: Lee's Gallery
SPACE #: Fri. F13, Sat. & Sun.
J34, 35
Original oil paintings, wood
frames & classic mirrors.
CO: La Jolla Frame
SPACE #: Sat. & Sun. B1
Picture frames & mats. Retail,
wholesale & manufacturing. We
make special sizes.
CO: CT Arts & Frames
SPACE #: Sun. B26, 27
PLANTS & FLOWERS
Dried flowers.
OWNER: Yong & Chom S. Pak
SPACE #: Sat. & Sun. D15, 16
Fresh flowers for any occasion.
Roses, bouquets, seasonals.
Floral arrangements.
CO: Ramirez Flowers
SPACE #: Sat. & Sun. C12
Fresh flowers, mixed bouquets.
Amazing prices!
CO: Mendoza's Fresh Flowers
SPACE #: Sat. & Sun. O7, 8
Fresh flowers, plants at wholesale prices.
CO: Margarita's Flowers &
Nursery
SPACE #: Sat. & Sun. M3
SHOES/SANDALS
Hipster name-brand shoes and
boots for everyone at about
50% off retail.
OWNER: Patrick La Haye
SPACE #: Sat. & Sun. F14, 15
Tennis shoes, Vans, Converse
and more.
OWNER: Rodolfo & Raquel
Neyra
SPACE #: Sat. & Sun. F13
Thongs, Chinese shoes, sandals & ladies canvas boots.
OWNER: Charles Lam
SPACE #: Sat. & Sun. D42
Used clothes and shoes.
OWNER: Jennifer Diedrich
SPACE #: Sun. O19
Used Merchandise.
OWNER: Steve Mattson
SPACE #: Sat. & Sun. F/G38-43
Used Merchandise.
OWNER: George Miller
SPACE #: Sun. T1
Close-Out Deals
for Guys & Gals
Surf & Popular Brands
Shorts, t-Shirts & More!
New Inventory Every Weekend
PIERRE’S SURF SHOP
SEE YOU HERE EVERY
WEEKEND RAIN OR SHINE
Spaces Sat. • Sun. L12, 13
VERM'S SPORTSWEAR
Your One-Stop Shop for all your officially liscensed merchandise:
SPORTING GOODS
Jerseys • Hats • Jackets • Sideline & Ladies Apparel
NFL • NBA • MLB
Boots, uniforms, backpacks
and military gear.
CO: Cammoes
SPACE #: Sat. & Sun. E36 - 38
Camping Equipment, clothing.
OWNER: William Davila
SPACE #: Sat. & Sun. E15, 16
(Vacation October)
Sporting supplies. Instruments.
OWNER: John Plagg
SPACE #: Sat. E48 Sun. Q19
SUNGLASSES
Fashion sunglasses.
OWNER: Michael Brodsky
SPACE #: Sat. & Sun. C13
Fashion sunglasses.
CO: Ben’s Sunglasses
SPACE #: Sun. G59
(See Ad)
Fashion sunglasses: $6
each or 2/$10.
CO: Wong’s Sunglasses
SPACE #: Sat. K13, 14
Sun. A16, 17, A55, K14
(See Ad)
Sunglasses.
OWNER: Kwi Ha
SPACE #: Fri. A12, Sat. & Sun.
A9, 10
Sunglasses.
OWNER: Jim Zimmerman
SPACE #: Sat. G59 Sun. K14 - 16
TOOLS
Plants and trees.
OWNER: Alva Gonzalez
SPACE #: Sat. & Sun. C5, 9
Tools, pet accessories, electronics and automotive supplies.
CO: American Tool
SPACE #: Sat. & Sun. J13 - 15
Various selection of bonsai trees
and table top waterfalls (custom
waterfalls available).
CO: OC-KA Bonsai/Waterfalls
SPACE #: Sat. & Sun. A33
Scissors, small tools, manicure
implements. Binoculars.
CO: Unique International
SPACE #: Sat. & Sun. A38
Spaces A19, 20 Sat. & Sun. • 760.451.1100
STORE NOW OPEN: 301 Industrial Way #2 Fallbrook, CA
Treasures & Trends of Africa
REGGAE CLOTHING & ACC”S
African Art & Decor
Premium Incense
Magnifiscent
Fragrances & Gifts
Space A22
Fri., Sat. & Sun.
Get the DESIGNER LOOK
without losing your wallet!
Choose from a huge selection of
fashionable alternatives to popular
designer & name-brand styles.
ONLY
$6 or 2/$10
Quality sunglasses for the whole family!
BEN’S SUNGLASSES • Near Back Concessions • G59 Sun.
Luggage Liquidators
new inventory weekly!
great deals on name-brand close-outs.
conveniently located at Kobey’s main entrance
Sat. & Sun. F12, H56
OCTOBER 2011
KOBEY’S SHOPPER
PAGE 4
KOBEY'S SWAP MEET OCTOBER SIZE/SPACE MAP
Gotcha Covered
MARCO’S CANOPIES
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Canopies for all Occasions
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Custom Orders • Full Service • Will Ship UPS Anywhere
Swap Meet Supplies
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(619) 575-2272
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We Make Banners Too!
At Kobey’s • Sat. and Sun. M18, 19
Delicious!
Fresh, Hot
Mini-Donuts
Corndogs
Cherry Lemonade
and much more!
Visit
Donutman Joes
in space E49-51
LEGEND
FASHION SUNGLASSES
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only
6
$
a pair
New Styles
Every Week!
2/$10
Visit Wong’s in spaces K14 Sat. • A16, A55, K14 Sun.
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R
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Get the Latest Fashion Handbags at Josie’s.
• The largest selection of bags
at Kobey’s.
• The latest designer styles.
• Great prices.
• Wallets, children’s bags,
jewelry and other
accessories.
MAIN ENTRANCE
SHOPPER'S
CON
CES
SION
S
ATM
≈
SHO
PPE
R
56 5
7 58
'S PA
RKIN
J 53
54 5
G
5
W
W
Josie’s Handbags in
space C33 Sat. & Sun.
SAN DIEGO COFFEE MERCHANT
Fresh Ground Coffee & Beans
ADVERTISER DIRECTORY
Ben's Sunglasses • G59 Sun. ........................................... 3
Marco’s Canopies • M18 Sat. & Sun. ........................... 4
Dollar Store • D12, E12 Sat. & Sun. ....................................4
Pierre’s Surf Shop • Sat. & Sun. L12, 13 .............................3
Donutman Joes • D/E49-51 Sat. & Sun. .......................... 4
San Diego Coffee Merchant • B16 Sat. & Sun. ................ 4
ECM Engraving • B14 Sat. & Sun. ......................................2
San Diego Produce • A13 Sat. & Sun. ................................ 4
Josie's Handbags • C33 Sat. & Sun. ..................................4
Vera-fied Equipment • A34, 35 Sat. & Sun. ......................2
LuggageLiquidators•F12,H56Sat.&Sun..........................................3
Verm's Sportswear • A18, 19, 20 Sat. & Sun. .................... 3
MagnifiscentFragrances/Reggae•A22Sat.&Sun.....................3
Wong’s Sunglasses • K14 Sat. A16, A55, K14 Sun. .........4
Kobey’s Dollar Store!
Published by:
The Kobey Corporation &
Kreative Media
Editor & Production:
Elizabeth Anderson
For Advertising Contact:
P. O. Box 81492
San Diego, CA 92138
www.kobeyswap.com
Sales/Info: [email protected]
(619) 523-2700 x 318
More than 200 Items
Inventory Changes EVERY week!
Toys • Housewares
Tools • Fashion Belts
Batteries • Storage
Home Decor
$ u&p
& Much More!
1
In Spaces
D-12, E-12
Sat. & Sun.
Main Aisle Corner
QUALITY COFFEE AT
A GREAT PRICE!
1 lb, $11 • 1/2 lb, $6
We have 32 flavors of coffee
from S. America: Columbian,
Costa Rican, Guatamalan
and more.
Sat. • Sun. Sp. B16
(619) 864-0269
SAN DIEGO
PRODUCE
fresh fruit & vegetables
from the farm to your table!
Sp. A13 Sat & Sun.

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