winfields

WINFIELDS CASE STUDY
WINFIELDS
WINFIELDS CASE STUDY
BACKGROUND
WHAT WE DID
Winfields Outdoors is a business with 8 stores across the
UK, each boasting an impressive selection of tents, camping
equipment, caravan accessories, outdoor clothing, outdoor
gear and footwear. However, less than a year ago they didn’t
sell anything through their website. They came to Webtise
to change this.
SEO
We had to design and develop a profitable ecommerce
website, develop content campaigns to showcase their level
of knowledge and implement a PPC strategy that would
instantly generate good results. Since the site has gone live
the results have been incredible…
CRM
551% INCREASE IN ROI
MONTH ON MONTH
THROUGH PAID
PPC
Affiliates
Design & development
Content campaigns
WINFIELDS CASE STUDY
THE DESIGNS
WINFIELDS CASE STUDY
SEO
We knew it was critical that the new Winfields ecommerce
website was compliant with Google’s best practice guidelines.
This meant ensuring their ecommerce platform went live
with no technical errors, creating great content and ensuring
that Google could crawl and index the site without a hiccup.
That’s what we promised, and it’s exactly what we did - and
we’ve got the results to prove it:
102%
75%
INCREASE IN
REVENUE
INCREASE IN
TRAFFIC
1,500
1,000
500
0
07/11/2013
09/19/2013
11/28/2013
02/06/2014
04/17/2014
06/26/2014
09/04/2014
11/13/2014
01/22/2015
04/02/2015
06/11/2015
WINFIELDS CASE STUDY
PPC
The outdoor clothing and equipment sector is
super competitive and although Winfields had an
established offline presence, this wasn’t reflected
online. Our PPC strategy for them needed to
work quickly and it needed to have an instant
impact in the revenue it generated. The results
we were able to achieve were outstanding!
57.4%
INCREASE IN
WEEKLY REVENUE
68%
DECREASE IN
CPA (MOM)
551%
INCREASE IN
ROI (MOM)
WINFIELDS CASE STUDY
DESIGN &
DEVELOPMENT
Winfields didn’t have an ecommerce offering and this was the main challenge that Webtise
had to overcome. We took the time to
understand their customers and what the values
that they wanted their website to reflect. And
thanks to the process we were able to deliver a
website that delivered instantly.
169%
INCREASE IN
CONVERSION
RATE
284%
INCREASE IN
REVENUE
358%
INCREASE IN
TRANSACTIONS
WINFIELDS CASE STUDY
CONTENT CAMPAIGNS
EAT WILD GUIDE
www.winfieldsoutdoors.co.uk/eat-wild
WINFIELDS CASE STUDY
CONTENT CAMPAIGNS
READY TO TACKLE
EVEREST
www.winfieldsoutdoors.co.uk/everest-guide
READY TO FLY?
0845 073 3331
[email protected]
[email protected] | 0845 073 3331 | © WEBTISE 2015.