direct PDF from bikepure.org
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direct PDF from bikepure.org
written & produced by truthfulness good character principles honesty honour decency self-respect dignity legacy sincerity ethics strength rebuilding ethics in cycle sport: a how to guide for riders, parents and coaches morals inspire truthfulness coherence influence integrity fairness unified trustworthiness virtue foreword by decorum graeme obree what is bike pure? Bike Pure is an independent not for profit global organisation whose aim is to increase and promote the integrity of cycle sport worldwide. Our core mission is to educate cyclists of all ages and abilities that they can compete as true, honest sports people. Bike Pure support many projects around the world, working closely with coaches and youth groups to ensure the message of fair, honest sport is adhered to and promoted in a positive manner. Bike Pure raise much needed funds through it’s close association of it’s supporting partners and the sale of items on it’s online store bikepurestore.org Please support fair honest sport by visiting us at our social media platforms. We all have a part to play in the promotion of sporting ethics and integrity. Facebook.com/BikePure @BikePure bike pure's core principles Generate an environment where both professional and amateur cyclists are never faced with a decision to dope. Develop sustainable partnerships with coaches across the world to promote ethics and fair play to their athletes. Inspire true honest sport amongst all athletes, regardless of age or ability. Inspire athletes to compete with integrity and fair play through Bike Pure initiatives and education. Envisage a sporting arena where all athletes can compete in a dope free environment. Put an end to the ‘win at all costs mentality’ we see in sport. Published by Bike Pure Inc. January 2015. Copyright © 2015 This brochure is dedicated to those who adhere to fair and honest competition and continue to uphold the true spirit of sport. Contributor: Sean Wilson, PhD – Associate Professor of Physiology and Pharmacology, Loma Linda University School of Medicine. Level 1 USA Cycling Coach with Distinction. 2 Acknowledgements Graeme Obree Apollo Cycling Team Lionel Reynaud Anton Vos Bec Henderson introduction by Andy Layhe, Co-Founder, Bike Pure We all love cycling. Getting on the bike and pushing those pedals is fun and exciting. Cycling is one of the most healthy sports and we all know how much better we feel after we’ve ridden, even if it’s for just a few minutes. If you race, have young children or partners who race, you will all agree that the sheer fun and excitement from watching or participating in cycling is fantastic and exhilarating. Cycling participation is on the upsurge, with it’s gaining each year. More and more people are experiencing the sheer beauty of cycling and reaping the health benefits. Unfortunately, the news is not all good. We have seen the dark side of cycling, and alas all sport, with regard to the ‘win at all costs’ mentality that creeps into the sporting arena. This is undermining the foundation of sport. Our goal at Bike Pure is to promote cycling by helping to educate cyclists, especially young athletes, to the importance of honest and ethical sport. Athletes who abide by the rules and show respect and integrity for their opponents and officials are powerful symbols. These individuals are part of a select group who possess good sportsmanship and values. If you have young children who participate in sport, you may have witnessed angry parents or disrespectful cyclists arguing with officials at events. The disappointing actions of these individuals were the catalyst for this document. Our hope is that parents, coaches and young athletes will act in a fair and decent way and thereby become the role models our sport needs and deserves. This guide is intended to help shed light on those ideals, across all disciplines and abilities. We hope this brochure can help change attitudes and shift sporting culture and ethical attitudes. Changing sporting attitudes will take everyone’s involvement. We all need to take time to think about our position within the sport. Whether you are an athlete, coach, parent or simply a fan, you can help promote the values and principles we cover in this brochure. Sport brings people together and we are all have a significant role to play. You can help shape the way cycle sport is perceived globally. We encourage you to share this manual with friends, coaches or anyone else connected to sport. We want you to help promote fair and honest sport. Your involvement is vital. You are integral to solving the ethical problems that our sport faces today. Encourage your friends to download and read this free brochure that is available at www.bikepure.org. We want to thank our affiliate sponsors who are proud to stand up and support fair, honest sport and a special thanks to cycling legend Graeme Obree for his involvement in this project. We also thank you for supporting our cause and spreading our message. Here is to a brighter and better future for the sport of cycling. Yours in sport Andy Layhe Co-Founder Bike Pure 3 foreword by graeme obree World Hour Record Holder 1993 (51.595km) World Hour Record Holder 1994 (52.713km) World Individual Pursuit Champion 1993 World Individual Pursuit Champion 1995 I was first attracted into cycling as a youngster it seemed a great way to escape the drab and hum drum surrounds of life in a small village. I was lucky in that I did not have to travel far to open up whole new and exciting horizons for me to explore and discover. Within a heart-beat, I could escape to beautiful places and learn to love and understand the world. My head was filled with thoughts of the great explorers as I broke boundaries that I could never as a pedestrian. I loved cycling over the hills and felt like one of the world’s great explorers as I headed to horizons new, that without a bike would never have been within my reach. Whether it was hostelling trips across Scotland or day trips into the moors and valleys of Ayrshire and beyond, the pleasures were intense, my sense of freedom defined and intensified. My love of cycling led me to racing and this was where I discovered that I had the ability to cycle fast. The fun and racing continued, often with some monetary reward for my efforts, which was great as times were tough in the eighties, with few job opportunities. Gradually I learned to understand that my abilities as a cyclist were good, good enough eventually to challenge and break Francesco Moser’s World Hour Record and to become the World 4000m pursuit Champion. I got there through a mix of personal desire, a thorough analysis of my training techniques and designing frames and bike that were right for me. I must stress that throughout my career I never broke any rules. If I am ever cast as a renegade then that is incorrect. I achieved everything completely within the rules of the sport and perhaps more importantly within the morals of my sport. My achievement was earned intellectually and physically, my conscience clear, my honour hard earned. When I look back on my cycling career I could feel sad, perhaps I should feel sad. I was competing with many athletes who did something which I despise. They chose to use performance enhancing drugs to fuel their ambition to become better than they naturally were. My career coincided with the huge growth in the use of blood boosters like EPO. Riders who were less able than me thrust onto the world cycling scene driven by white coated, often anonymous chemists and doctors. The charade was complete by the celebration, the idolatry of some of sports greatest cheats, cheats who were lauded and glorified throughout the world. 4 I turned my back on cycling. I did not watch or follow the Tour de France, the Giro, The Classics. Year after year, a more ridiculous charade was being celebrated. I refused to participate in or endorse those celebrations. Those (now hollow) victories were built upon a foundation of lies and deception. Human performance had been subjugated by chemical performance. The winner’s boards should have been populated by chemists and doctors, the trophies needle shaped. Many racing cyclists had become human guinea pigs, sacrificial and willing to castigate their honour, dignity and in some cases their lives, in pursuit of a dirty cheque. Nothing new in that, but with a lazy and complacent cycling organization then the corruption was absolute. I harboured resentment for a long time for opportunity denied. On reflection, I do not feel sad for the career that was stolen from me as I retired with my honour intact. I never cheated. I was never attracted to the culture of the pill and the needle. How could I look my children in the eye if ever I chose that pathway? Honour and dignity are much more important to me than false glory and dirty money. Bike Pure enshrines values which are core to me. Cycling is beautiful, a wondrous and marvellous past-time. I love cycling that is clean and about honour as much as success. I detest performance drug use in sport, all sport. I detest cyclists who continue to live in a parallel universe protesting values which they do not support while willing to submit to the syringe in pursuit of soiled success. I detest the hypocrisy which is represented by drug cheats. I detest that many drug cheats are still celebrated and still retain lucrative endorsements. I detest the fact that very many clean and talented riders have had their careers stolen, defaced, destroyed by the drug cheaters. I detest the fact that drug cheating is still part of the cycling culture. It must be eradicated and that starts with riders being man and woman enough to ride only for honour. Support Bike Pure and stand up for the rights of a sport that is clean, fair, exciting and captivating. Graeme Obree the fight against doping Professional cycling has had more than it’s fair share of doping controversies over the years. To many, professional cycling remains synonymous with winning by doping and cheating. Drug testing is very common in cycling. In fact, the World Anti Doping Agency, which regulates drug testing in all sports, was conceived because of drug doping in the Tour de France. Cycling was also the first sport to introduce the blood profiling biopassport system in the hope of making it more difficult for athletes to dope. Cycling is the leading sport when it comes to blood testing, the biological passport, and the out of competition testing program. Simply put, the more often they test, the more cheaters they will catch. For a variety of reasons, other sports lag behind cycling in terms of their testing programs and advancing anti-doping education. This makes cycling the world leader in trying to rid cheating. Even with all of the advances in drug testing our wonderful sport remains at great risk due to doping. There is a great deal of work to do and the importance of anti-doping education is high on the agendas of the major partners involved in the sport. We all love cycling, even though it may be for many different reasons. If you love something enough you will protect it to the best of your ability. That is how we at Bike Pure feel about our sport. Doping is a big problem, far larger than any individual rider that cheats to gain an advantage and win a race. Love and protect your sport. Anti-Doping Tests Conducted in 2013 28002 24942 11585 8553 6439 6126 5546 4655 4476 4375 4343 4331 4024 3522 3495 3488 3476 3231 2525 2350 2338 2142 1980 1710 1588 1452 1443 1372 1264 1055 1035 1035 871 721 football Cycling Athletics Aquatics weight lifting skiing rugby basketball skating judo volleyball rowing wrestling canoeing boxing triathlon ice hockey tennis handball powerlifting shooting biathlon gymnastics fencing bodybuilding taekwondo field hockey baseball bobsleigh badminton karate table tennis cricket archery 0 5000 10000 15000 20000 25000 30000 5 affiliates and supporters of bike pure if your company or organisation supports fair, honest sport, we would be delighted to hear from you. [email protected] 6 fair and honest sport “Being honest in sport isn’t just about saying ‘NO’ to doping or cheating.” Nowadays athletes are expected to not only be successful, but also expected to promote positive images for the sport. To achieve this, they must act in a professional manner whilst being a role model even when they are away from all the constant pressure of the media. The movements and behaviour of the world’s top athletes is under constant scrutiny. As such, it is critical that athletes are seen as being ethical role models. In the modern world we live and era of social networking, the fans demand it, the media demands it, and the sponsors demand it. Good sportsmanship and fair play isn’t an abstract theory. Sportsmanship is an attitude that transcends behaviour and forms the building blocks of honesty in sport, which ultimately has a positive effect on fellow athletes, coaches, mentors and cycling fans. Unfortunately, cheating and rule breaking occur in all sports. Whether that be a dive to gain a penalty or free kick in football, to verbally abusing an official or fellow athlete. It’s unfortunate that some athletes will go to any lengths to gain that extra advantage over their opponents by breaking the rules. We have all felt the anger, disappointment and sadness towards the reputation of our sport when athletes test positive for using performance enhancing drugs or breaking the rules in order to win, not only in cycling but across all sports. Because of these indiscretions we’ve seen many athlete’s records, and victories nullified, including the handing back of yellow jersey’s worn by former Tour de France ‘winners’. Certainly it is easy for athletes to hand back medals once they’ve been caught cheating. But the damage is already done. Restoring their own dignity and the public’s faith is difficult. However, the actions of the cheaters is damaging to other competitors too. Most dramatically the second placed athlete, the ‘clean’ athlete, who will be given the title of ‘winner’ long after the event, but will never get to experience the occasion of the ‘victory’ in its true manner. Being honest in sport isn’t just about saying ‘NO’ to doping or cheating. Honesty encompasses a whole collection of positive attributes such as shaking hands and congratulating your opponents, respecting officials and the rules, and being a general all round good sports person. Professional sporting careers are short compared to ‘normal’ careers. However, many athletes build on their competitive experiences to continue in their sport long after they retire from top level competition either through careers in media, coaching, or management. A career tainted by a drug scandal or a sanction due to cheating can hinder a sports persons professional working life for their entire career. Being true in sport and promoting fair play has a prolonged and positive effect on a career long after you’ve stopped the hard training and racing. 7 ADVERTORIAL put your hands up for honest sport pure & natural join us on our journey... Twitter.com/BikePure Facebook.com/BikePure the influence of a coach “Coaches can provide important moral guidance for athletes in their care...” Sandra Peláez at Concordia University in the United States recently examined the moral influence that 17 elite coaches have over their athletes. Her work illustrates that coaches provide important moral guidance for athletes. What is more, before athletes begin working with coaches an athletes’ parents provide the early guidance, which ultimately shapes how they will act. It is therefore clear that both coaches and parents have unique relationships with athletes. The importance of these relationships in the development of an athlete’s ability to make ethical decisions is tantamount to an athlete’s path in life and cannot be overlooked. History has shown the value of confiding in close friends, family, and mentors when making difficult decisions. This is discussed in more depth in a later section of this publication. The full transcript of Sandra Peláez’s study can be found on the following link: http://spectrum.library.concordia. ca/7400/1/Pelaez_PhD_S2011.pdf What we have found is that as athletes become more engaged in sport they become more reliant on coaches for moral and ethical guidance. This underscores the role of coaches in the decision making process, the importance of healthy and close coach/athlete relationships, and the moral influence of coaches. We at Bike Pure fundamentally believe that the guidance of coaches, managers, and everyone else that are close to athletes play pivotal roles in defining an athlete’s morals. 9 integrity, rules, ethics and values in sport “Ask yourself how your decision could affect those around you...” The ethical and moral decisions athletes make have profound consequences on their futures. It is fundamental that all athletes try to better themselves by adhering to guidelines and honest principles and reflect themselves with integrity within the sporting arena. Integrity is vital to athletes. Actions, values, methods and principles provide a foundation of what is right and wrong. These values have a profound and worthwhile effect on the decisions athlete’s make. When faced with an ethical dilemma, the athlete must ask themselves how their decision could affect those around them and the impact it may have on themselves. Making the right choices is not always black and white. If faced with a difficult decision, you may be unsure if you are making the correct choice. If so, ensure you speak to those close to you and don’t rush into making a decision. Often, by sharing the process and your thoughts with a coach, parent, best friend or mentor, or some or all of them, it can often help you reach the correct decision. Although you are ultimately accountable for your actions, remember you do have supporters. Turn to them for help and advice when you can. Making correct choices about ethical sporting decisions is often a complicated process. We hope the points below can help form part of that decision making process. 10 Respect: Respect comes in many forms. Respecting the rules is vital to healthy sport as it is the fundamental standard for perception. Fair play is another form of respect that requires you have unconditional respect for your opponents, officials and supporters. We charge you to follow this guideline ‘treat others the way you would wish to be treated’. Tolerance and Self Control: Having the ability to accept behaviours or decisions you do not fully agree with helps you develop your self-control. Maintaining control by being tolerant can ultimately become the deciding factor when it comes to winning or losing. We charge you to ‘grow to lead, strive for excellence, and at the same time lead by example’. Integrity: To become a true champion you need to insist on high professional standards for yourself. Developing a strong ethical framework will have a positive effect on those around you. Behaving honestly in sport and having strong moral principles are the foundation of fair play. Take responsibility for your choices, don’t make excuses or blame others for your actions. Beyond the Finish Line: Winning shouldn’t be paramount in obtaining your objectives. It is important to learn to compete well but lose with dignity. Athlete’s should celebrate progress and be proud of what they achieve. Photo Courtesy: Anton Vos However, a key part of sport is having fun. Do not be disheartened or disappointed if you don’t accomplish all your objectives. Healthy competition can help you discover many other possibilities within sport. • espect yourself and also your R competitors • Pursue your ambitions with honour •Don’t walk away from a handshake, be first to congratulate your fellow competitors •Better to lose with dignity than win at all costs • Follow the rules • Respect officials • Be courteous to others •You represent your team and sponsors at all times, whether or not you wear team clothing • Don’t use foul language to others •Give encouragement to others, especially younger and less experienced athletes •Maintain self-control even in the toughest of situations • Avoid the ‘win at all costs’ mentality • Lead by integrity and example • Enjoy yourself • Treat your friends! 11 ADVERTORIAL Light. Fast. Affordable. 100% of profits go to promoting fair, honest sport available at www.bikepurestore.org 12 Case Study Duo Junior Mountain Bike Development Camp Canberra, Australia Hosted by Bec Henderson (Trek Factory Racing) 1st Overall U23 UCI Mountain Bike World Cup 2013 Multiple Australian Mountain Bike Champion 3rd 2014 Commonwealth Games, Glasgow www.bechenderson.com.au The Duo Junior Development Camp first started in October 2014 and is a new initiative from Australian Mountain Bike Olympians Rebecca Henderson and Dan McConnell. The Duo Junior Development Camp is a mountain bike skills camp as well as a more serious side with classroom and practical sessions about training, nutrition, race preparation and tactics as well as bike preparation, maintenance and strength and stretching. The camp is an opportunity for Bec and Dan to support Australia’s future mountain bikers and is made possible by the Beyond Bank Duo Classic, a 50km mountain bike pairs race organised by the couple each year. It began in 2012 as a fundraising race to help Bec and Dan attend the races required to qualify for the London Olympic Games. In 2012 the race had 320 participants and has since exceeded 400. Bec and Dan put aside $5 from every participating rider to support Junior initiatives. During 2013 the proceeds went towards the James Williamson Fund, which hosted 30 Junior riders at a camp in New South Wales, Australia. In October 2014 the Duo Junior Development saw 11 riders spend three days in Canberra, Australia. Sessions were held at a world class facility in Stromlo Forest Park as well as local trails. Riders were taught, or re taught some of the basic core skills of mountain biking and perfecting skills in simple situations really helped the riders improve their technical skills. All riders received Bike Pure packs outlining the importance of integrity and ethics in sport, along with anti-doping material. The feedback from the riders at the Duo Junior Development camp was overwhelmingly positive. The value the riders received in spending time with athletes of such a high and professional level not only helps to inspire and motivate riders to achieve great things in the sport of mountain biking, but also shows that Australia’s elite racers are accessible and believe in the future of Australia’s mountain bikers! 13 what is doping? Doping is defined by the World AntiDoping Agency (WADA) as ‘the occurrence of one or more of the antidoping rule violations set forth in Article 2.1 through Article 2.10 of the Code’, as defined by the World Anti Doping Code 2015 (published 1st January 2015) From a practical perspective this is a means of improving performance or recovery through ingesting, injecting or transfusing illegal performance enhancers that are listed on the WADA Prohibited List, also referred to as ‘The Code’. More simply, doping is using drugs or methods to enhance performance. Doping is many things but in a nutshell it is cheating. If you dope you aren’t only cheating yourself, but also your opponents, your friends and family and let’s not forget, you’re cheating the sport you love. Doping is also stealing. You are effectively robbing prize money and victories from honest and ethical opponents. Unfortunately, cheating is all around us: on the news, in magazines, newspapers and on the Internet. Doping and cheating have become increasingly commonplace in the sporting arena over the last number of years. This isn’t solely because more athletes are doping, but also it’s because we can catch them more easily. There have been many technological improvements in detecting banned substances, an increase in competition 14 testing (IC) and more importantly an increase in out of competition testing (OOC). Under the WADA rules, if you refuse to take a drug test or attempt to tamper with a sample it could result in you being sanctioned and called a cheater. Unfortunately, banned substances are everywhere and you might even dope by accident. Many over the counter medications and even sports supplements contain banned substances. Although not full proof, ensure you check the ingredients of all products you use; It’s your responsibility at the end of the day. If unsure - don’t take it! One option for an athlete is to document what you take, why you take it and the research you have done into that particular substance. This is a ‘Medicinal Diary’ which we created for our own women’s cycling team Bike PureLeMond-Aspire Velotech Racing Team during 2014. It is a simple diary of anything and everything that you have ‘needed to take’ for medicinal purposes. You document your ailment, what substance you have taken and the time and date you have checked the WADA List using the Global Drug Reference Online. (www.globaldro.com) Anyone convicted of doping or supplying and administering illegal substances receives sanctions and even life bans from sport if their indiscretions were severe enough. The World Anti-Doping Code is free and available at www.wada-ama.org 15 consequences of doping? “Some banned substances are not even approved for human consumption.” The consequences of doping can be far reaching. What may seem like a ‘small’ or hasty decision to take an illegal substance or unknowingly take a performance enhancer can have huge repercussions not only for an athlete but also their parents, coach, mentors, fans, sponsors and the sport as a whole. If you are ever faced with a decision to dope or are unsure about ingesting a substance, think about the effects it may have on those close to you and the consequences it may bring. A simple question to ask yourself is ‘Would I tell my parents about what I am doing?’ Doping can result in severe health and social consequences depending on which product or group of products is taken. Bike Pure encourages athletes to fully understand the repercussions of doping and encourage them to adopt a healthy lifestyle and positive attitude towards sport. We further encourage you to ensure that any medications or supplements you may ingest knowingly or otherwise do not contain any prohibited substances. If in doubt, check the ingredients with the WADA Prohibited List or contact your national anti-doping agency for clarification. The WADA list is amended each year so ensure you are checking the most up to date banned substance list. 16 There are a number of smart phone apps that allow you to type in ingredients and obtain information as to whether they are acceptable to take under WADA rules. There are many established doping substances but there are always new ones. While we know many of the long term health consequences of established drugs, no one can be certain of what the newer ones will do to you. Some banned substances are not even approved for human consumption! This raises more serious questions and consequences with regards to the health and well-being including the long term and possibly fatal effects they may have if you take them. It is paramount that athletes understand the harm they can do to themselves by ingesting or injecting illegal performance enhancers. Products are often manufactured on the black market and contain additional substances, some possibly harmful or fatal. Remember that not all substances show all of the ingredients or even the correct labelling. There are psychological as well as physical effects of doping. Once you step over the line and enter the world of illegal enhancers it opens up a cauldron of problems. When you begin using banned substances, they will strip your ethics, remove the spirit of fair play, and effectively undermine the true value of sport. Sporting ethics and true competition is not a theory, it’s often the backbone to the very reason athletes first enter into sport and honest competition at a young age. Without this, sport becomes nullified and worthless in the eyes of many. Results and victories achieved through doping can’t be returned and the repercussions on your family, friends and coaches can be very difficult to deal with. Try to think of those close to you and the effect the decisions you make may have on their lives and how they may affect their relationships with you. There is life after a career in sport, a life that is often far longer than your sporting life. Performances, both honest and dishonest, stay with you for the rest of your life. If you cheat in sport, try to remember that the effects of a bad decision can be long lasting. You can’t go back on an unethical decision. There are no ‘do-overs’! Being a true and honest sportsman brings many advantages once you have completed your athletic career. It’s important to remember this and how it can benefit you in the future. Social Consequences of Doping • Removing or nullifying any of your previous career achievements • Loss of sponsorships • Loss of livelihood and salary • Damaged relationships with family, friends and team mates • Detachment from the sport and those close to you • Damage to your own emotional and psychological well being • Possibility of not representing your country again, ie. Olympic ban. Physical and Mental Consequences of Doping • Reliance on doping products to maintain physical performance • Short and long term side effects of substances • Feelings of guilt carried with you throughout life and career 17 ADVERTORIAL Be stronger by Saying NO to Steroids side effects of steroids include... heart & KIDNEY disease liver disease depression agression acne high cholesterol mood swings Facial hair injury Facebook.com/BikePure [email protected] Bike Pure 08/14 www.bikepure.org high blood pressure health consequences and side effects of doping “Many banned substances are sourced on the black market and have yet to undergo approval for use on humans.” There are many side effects to using doping substances or methods. These side effects often vary depending on gender and amount of use. Below we list some of the common side effects for the main doping substances. Many of the side effects are alarming and taking multiple products only increases the dangers to your health. Steroids: Anabolic steroids are typically thought of as a male hormone, but it is found in females too. These steroids are important to muscle growth and recovery. It is a very common form of doping among athletes with athletes using drugs derived or related to testosterone. They are available in tablet form or injected directly into muscle. Some common names of anabolic steroids are: • Andriol • Halotestin • Proviron • Sustanon • Primobolan • Deca-Durabolin If you obtain steroids from a gym or a dealer, you may be getting counterfeit products. They may have been produced for use on animals, be fake and mislabelled. Some names of steroids that are produced for animal use include: • Stanozolol • Boldebal-H • Nandrabolin • Spectriol • Drive • Stanabolic Common side effects of Steroids in men are:• Baldness • Addiction • Increased aggression • Permanent liver damage and liver tumours • Depression • Abnormal hair growth • A decrease or complete shutdown of the body’s ability to produce testosterone • Pustular acne • Jaundice (yellowing of skin or eyes) • Heart disease • High blood pressure • High cholesterol levels • Infertility • Diabetes 19 health consequences and side effects of doping Steroids: (continued) Common side effects of Steroids in women:• Jaundice (yellowing of skin or eyes) • Facial hair, acne • Permanent deep voice • Heart problems - abnormal heart rhythms (due to use with diuretics), high blood pressure, fluid retention and/or heart attack • Effects on the unborn child if taken during pregnancy • High Cholesterol levels • Permanent liver damage and liver tumours Human Growth Hormone (HGH): HGH is a hormone which is naturally occurring in the body. It is vitally important because it stimulates growth and increased muscle mass. A blood test for HGH was introduced at the 2004 Athens Olympics and an improved test is under development that will expand the detection window and help catch more cheaters. HGH side effects include:• Acromegaly (overgrowth of bones including the jaw and forehead, hands and feet) • Increased body hair • Problems with periods/menstruation • Excessive sweating • Enlarged clitoris • Swelling around joints • Diabetes • Headaches • Fatigue • Onset of carpal tunnel syndrome • High cholesterol levels • Alerted glucose metabolism • Diabetes • Hardening of arteries • Cardiovascular disease • Gynecomastia (enlarged breast tissue in men) • Liver damage 20 Blood Doping and EPO Blood Transfusions Blood doping is the misuse of techniques or substances to alter and increase blood cell mass which allows the body to transport more oxygen to muscles in order to increase performance and stamina. There are two forms of blood transfusions, namely homologous and autologous. Erythropoietin (EPO) is a natural hormone that is important for red blood cell production. However, blood boosting by taking synthetic EPO, other related substances or direct transfusions are prohibited under World Anti-Doping rules. EPO was introduced into professional sport in the late 1980’s, soon after the drugs development to treat anaemia but it wasn’t until the Sydney Olympics in 2000 that a reliable test for EPO was introduced. Although EPO is critical in medicine, its misuse within the sporting arena poses serious health risks for users Side effects of EPO use: Homologous blood doping is the transfusion of blood taken from another person with the same blood type. Autologous blood doping is the transfusion of one’s own blood, which has been stored, refrigerated or frozen until required. Homologous blood transfusions (HBT) can be detected, and this test was put into effect at the 2004 Olympic Games in Athens. Blood transfusions can carry many health problems if not performed correctly and under correct medical supervision. Side effects of blood transfusions: • Contamination of blood • Risk of virus or bacterial contamination • Heart attack • Kidney disease • Pulmonary or cerebral embolism • Infections from needles • Hepatitis B and C • • Allergic reaction Blood clotting and increased viscosity (thickening) of blood which can lead to serious injury or death including:- • Heart disease • Cerebral or pulmonary embolism • Fever • Nausea • Anxiety 21 Case Study Apollo CT Rockets Youth Development Programme www.apolloct.com The Apollo Rockets youth development programme is run by Apollo Cycling Team in Lurgan, Northern Ireland. The programme enables young kids to learn essential skills and how they can benefit from the positive aspects of cycle sport. Part of the programme is to educate those involved to the importance of sporting ethics and integrity whilst at the same time put smiles on kids faces. Bike Pure are very supportive of such projects simply because they help lay a foundation of sporting ethics to young cyclists at a very early age. “With the Rockets we teach all the kids to smile first and win later” Andy McGibbon - Apollo Rockets Co-Ordinator supplements and their risks “Check the ingredients of all substances - the onus is on you” The number of supplements available worldwide seems to increase daily. This is because supplements are one of the fastest growing industries for sports and fitness in the world. The industry has numerous ads and sponsors many events. It is nearly impossible to get away from them. The whole premise is that the supplements will help make you a better athlete, but it’s often confusing what works and how safe they are to take. Supplements can include a variety of products including vitamins, minerals, herbs, amino acids, protein powders, energy products and much more. Although some supplements can be beneficial to athletes, it is important to remember that many contain products listed on WADA’s banned substance list. Some have the unhealthy side effects previously mentioned. The lines between safe and unsafe supplement use are becoming blurred because the ‘supplement culture’ is so intense. You need to know that companies that make supplements do not need to prove that their products are beneficial or even safe to consume. As is often the case, many ingredients present in products aren’t listed as ingredients on packaging. Regulators have long expressed concerns about dangerous ingredients, including ‘banned’ substances, being in supplements, but they continue to be available within many ‘fitness’ supplements. Are Supplements Harmful? Although some dangerous supplements are banned, each country has different laws. A substance that may be banned in your resident country may be available to purchase legally elsewhere. Be careful when you travel. It is very common for supplements to contain stimulants such as ephedrine, yohimbine and synephrine. These are put into the supplements because they will give you ‘fast’ effects, but they have been linked to very bad side effects including heart seizures and kidney failure. Ultimately, it is your responsibility, so ensure you make the right choice. It is important to remember that a healthy balanced diet is likely to be enough for you to have a successful athletic career. Supplements can be helpful, especially during recovery, but the importance of eating natural unprocessed foods rich in proteins, carbohydrates and the correct forms of fat should be more than sufficient. A simple rule to follow: IF IN DOUBT ABOUT THE INGREDIENTS OR EFFECTS OF SUPPLEMENTS DO NOT TAKE THEM. 23 Parents This section is aimed at parents who have children involved in sport. The following pages contain some guidance to help ensure your child can become an honest athlete with strong integrity. “Parents have a crucial role in the promotion of ethics and good sportsmanship. Through the eyes of their children, parents are often seen as role models. Let’s make it imperative that parents set a precedent.” 24 what can you do as a parent? “It is more important for your child to learn how to lose with respect, rather than win at all costs” As parents, we always want the best for our children in sport. But where do parents stop when winning becomes the main priority? Is it more important for your child to learn how to lose with respect, rather than win at all costs? If winning is everything to you and your child then how far are you willing to push the boundaries in order to compete and be successful? These are just a selection of questions you can ask yourself as a parent. We all want our kids to have the best opportunities and a rich experience when it comes to sport and riding the bike, whether that is riding for fun or for competition. Cycling, just like all other sports, not only increases self confidence in children but through interactions with other kids they form friendships, have fun, learn new skills, and gain great life experiences. One of Bike Pure’s aims to is recognize that sporting potential can only be realized through fair and honest competition, whether that be on or off the bike. This can be a simple handshake - congratulating a rider who finished in front of you. It can also be thanking a fellow competitor for displaying a sportsmanship gesture during an event. These are essential to any competitor and should be encouraged at all times. The rewards that come from honest and fair competition build a platform and foundation for all athletes, regardless of their level and discipline. Learning sporting ethics comes not only from parents but also coaches and everyone who is closely involved to the athletes. The stress placed on our young athletes has never been greater and the list of challenges for them continues to grow. Pressure to succeed is tremendous and this has helped generate the current ‘win at all costs’ mentality, which has permeated into a greater number of sports. From ‘taking a dive’ in football or to cheating opponents to gain an advantage is becoming more commonplace. Such dishonesty doesn’t have to be a part of sport. With the advent of sound ethical guidance and honesty given by parents and coaches towards their athletes we can set them on the correct path. Would you rather your child cheat to win, or be an honest and worthwhile competitor? Sport teaches us honour and skills; it increases our self-esteem and promotes teamwork. If these elements are instilled early, they provide an ethical foundation for any athlete. A rider who is good at sprinting or climbing should also be good at being a true and honest sportsman; they can then add this excellent character trait to their already maturing physicality. Teaching our children to win with grace and lose with dignity can have an enduring impact. 25 We encourage parents to help their children find their potential through hard work, integrity and respect. Adding these values to an athletes’ character is paramount to the future of our sport as a whole, and will help lay down the foundations for other athletes to aspire too. Here are actions that will help ensure your child continues to enjoy their sport and how they can become a role model to those around them:•Be patient with your child, give them time to learn and develop. • Realise your child’s needs, vulnerabilities and strengths. As a result of doing so, your child will feel more appreciated. • Respect your child’s emotions. Showing care and understanding will show that you respect them and in turn will teach your child to respect others. • Show your child that you care by your thoughts, communications and actions. Doing so will demonstrate you care and that your child knows it, providing a better channel of communication and more open desire to share any problems. 26 • Teach your child the importance of being true and honest to themselves and others. • Emphasise to your child that winning isn’t everything, and that simply doing their best is enough. Instead of saying “Did you win?”, ask “What did you learn?” or “Did you have fun?”. Praise their efforts; compliment them on their strong points. •Remind your child that there is no ‘losing’ or that anything is ‘negative’. Anything outside of winning are things that can be taken as ‘areas of improvement’ – ‘losing’, ‘wrong’, and other similar negative words hold no place in a child’s development. Even winners have areas to improve upon. • Try not to place undue pressure on your child to win at all costs. If they have natural sporting talent, this will come through and be noticed by senior coaches and/or mentors at some stage. •Try to encourage your child to socialise with other competitors either before, after or outside sporting events. Socialisation will help them build respect for their what can you do as a parent? opponents and help build strong bonds especially in team sports. •Try to get involved with your kids sport. Engage with the local team or club and be proactive in supporting not only your own child but others around you. Cycling teams are always looking for help at events or with team management. Helping with marshalling at events, constructing a course, handling mailing lists, or simply helping to sign people up at the race all provide a great means to get involved. •Encourage your child to congratulate the winner and other competitors of their event. •Ensure your child remains a good sportsman and has that as part of their character through their sporting life. •Show your child encouragement even when they might think that they failed. Help them come up with achievable goals. Even completing an event or setting a personal goal is an achievement in itself and should be praised. Positive completion enables children to discover their strengths and inner talents such as determination and patience. •Encourage your child to compete fairly and by the rules. •Research has shown that young kids who play the same sport all year round can become burnt out and even drop out of doing sport all together. Try to encourage your child to participate in a variety of sports, especially during the off season. Diversity breeds enthusiasm and builds skills that will help them later in life. will increase motivation and enjoyment. •Remember, that a child’s first encounter with fairness often comes from the behaviour of coaches and officials at events. Encourage your child to respect and thank officials. You never know when you may need the assistance of an official so if you respect them they will respect you too. •Lead by example. Parents are role models too, so strive to become a role model for your child. Parents should do all they can to promote good sportsmanship and ensure children have a solid and ethical sporting foundation that they can carry for their lifetimes. Make being a ‘good sport’ part of your rules. Is it more important to you that your child is winning or that they are enjoying what they do? It should be the latter, winning can be a priority but not the ONLY priority. Encouraging a positive sporting attitude is essential in ensuring your child fully appreciates the essence of honest sport. Sport teaches us how important it is to try hard, even if you don’t win or get a medal. Setting a personal goal or achievement can be far more worthwhile than winning. The basic principle and fundamental ingredient is to enjoy sport. If it is not fun then why bother to do it. The joy of sport is often forgotten in the heat of trying to win, or striving for your goals. So ensure your children are enjoying their sport and not placed under any undue pressure to participate. •Set realistic expectations for your child. Heaping high expectations can lead to extreme stress and can destroy a childs enjoyment of sport. Being supportive 27 learning and developing through sport “Sporting activity is vital in the development of young people both physically and psychologically”. Sport can help children learn many life skills. Physical activity isn’t only beneficial in itself, but sport also broadens minds and provides life changing experiences. Sports are vital to both physical and psychological development. Whether you race competitively or simply ride for fun, the benefits of participation in sport are vitally important to everyone. By embracing sport, people can learn important values such as: •Teamwork • Fair play • Respect for themselves and others • Learning to adhere to rules and guidelines • Honesty and integrity • Benefits of a healthy diet and nutrition Sport also teaches us how to act with dignity and respect and to accept that things don’t always go as planned. Through hard work and training it is only when we lose that we learn from our mistakes, which then helps up become better individuals. Evidence shows the true importance of taking part in physical activity not only benefits us physically but also mentally. 28 Participating in sport has many positive outcomes far away from competition. Having kids play sports improves their overall learning performances by increasing school attendance and their desire to succeed academically. Teaching ethics and establishing guidelines is vital at the grass roots level as it provides a firm foundation and positive impact on the future for athletes. “Sport has the power to unite people in a way little else can. Sport can create hope. Breaks down racial barriers… laughs in the face of discrimination and speaks to people in a language they can understand.” – Nelson Mandela. ADVERTORIAL Your head contains many things... Memories. Emotions. Skills. Protect it by wearing a helmet every time you ride your bike. It could save your life! FACT: Wearing a helmet is more comfortable than a fractured skull. Coaches Coaches have a fundamental role to play not only in preparing athletes for racing but also helping them to develop approaches so they make wise ethical decisions both on as well as off the bike. Ethics and integrity important for all athletes and coaches and mentors provide critical guidance. 30 what can you do as a coach or leader? “Coaches play a crucial role in the ethical decisions that their athletes make.” The majority of successful athletes have coaches or mentors who help guide them and help them train to be the most physically and psychologically complete athlete they can be. However, coaches do not only provide practical guidance, but they also offer advice, encouragement and experience, which provide athletes with additional stability and structure. . We at Bike Pure encourage coaches to follow some simple guidelines:- Because coaches can be very close to their athletes, they can act as a role model and be inspirational to their athletes, in addition to providing specific training programs and guidance. We at Bike Pure believe that coaches need to provide ethical guidance as well as encourage sportsmanship. Although competition is about results, coaches are important in promoting good practice. • Adhere and respect the rules of competition. Coaches should remain positive and encourage effort and focus on progress and personal achievements, as well as race results. Coaches and sports leaders alike are responsible for setting and monitoring boundaries in the coach/ athlete relationship and ensuring codes of conduct are adhered to. If an athlete is not acting in an appropriate manner, then this too reflects badly on the coach and the same is true in reverse. • Lead by example. •Never ridicule an athlete for making a mistake or not coming first. • Be reasonable in your demands on athletes. •Embody the true spirit of sport and competition. • Show consideration, compassion, and patience toward your athletes if they are injured or sick. Seek and follow the advice from a trained physician or doctor. • Obtain the appropriate coaching qualifications to ensure you are coaching and managing athletes correctly. • Display control, respect and professionalism. This includes officials, other athletes, media, parents and spectators. •Make athletes aware of the many positive benefits to sport beyond winning. • Remember that the athletes you work with are the coaches of tomorrow, so it is important to ensure they too have good ethics and sporting integrity. 31 what can you do as a coach or leader? Good coaches are good leaders and communicators. They bring people together and get athletes to reach their full potential. One quality of the modern era coach is that they are flexible and, as such, respond to the dynamics of changing needs and circumstances. At Bike Pure we provide educational resource packs to assist coaches and athletes interact and learn sporting ethics. We understand that many coaches are busy preparing their athletes for major competitions. Our educational material helps athletes and coaches appreciate the importance of moral and ethical issues. Unfortunately, anti-doping remains a low priority for many coaches worldwide and at all levels of the sport. This is due to many factors such as time management, funding, knowledge, and education on doping. The vast majority of coaches are busy coaching to improve rider ability on the bike whilst the subject of ethics is often pushed to one side. It’s not that coaches don’t believe it is important to strive for ‘clean sport’ and ethics; it’s just not a priority. We hope this sentiment will change and our goal is to promote awareness of anti-doping to a wider audience of athletes. This paves the way for ‘ethics’ educators whose sole purpose is to educate coaches and athletes regarding the importance of principled sport, so they can become role models we can all look up to. 32 The sport needs more coaches that are knowledgeable about doping and antidoping issues. Increasing the number of well-informed coaches will provide greater access for athlete’s to important issues surrounding doping and a clearer perspective regarding what happens to those who use banned substances. This not only includes the ethical issues surrounding doping but also the long term health consequences. Riders are dependent on coaches with regards to preparing them for competition. Each governing body maintains its own guidelines regarding what coaches must know before they can work with athletes. At Bike Pure we encourage sporting bodies to embed anti-doping and ethical sport education as an integral part of any high quality coaching education and certification program. Setting such a standard would provide an encouraging precedent concerning the values exemplified by their coaches . There are already several online and printed anti-doping toolkits available in english through the World AntiDoping Agency, United States Anti Doping Agencies TrueSport Program, The Canadian Centre for Ethics in Sport, Australian Sports Anti Doping Agency, and even the Union Cycliste Internationale. Recent developments of online portals have enabled online tutoring to become more freely available to coaches, riders and other involved in sport. The consequences for coaches whose athletes are caught doping can also have significant repercussions on their own futures. Even if the coach does not have direct involvement in the illegal actions of their athlete, the coach’s reputation is likely to be tarnished. The intimate tie between coaches and their athletes underscores the need for ethical education for coaches and athletes. The close coach/athlete relationship can only strengthen their bond and trust in sport. Coaches also have a number of responsibilities and rights when an athlete is asked to supply a sample for anti-doping control. Coaches can assist their athletes in the following ways:- • Coaches can be present during an anti-doping control test as a representative for their athlete. • Coaches can report to a doping control immediately to inform doping control officers of approved reasons should their athlete be tardy to doping control due to media requirements, obtaining medical treatment, or for other valid causes. • Coaches can request to see a doping control officers credentials. 33 Case Study Team Velosport Junior Development Racing Program - Orange County, USA The Team VeloSport Junior Development Racing Program is based out of Orange County in Southern California of the United States. This parent organized and run group started in 2008 with a mere six junior riders and their families. They are now an 80+ member community with riders ranging from 8 to 22 years old across Southern California, which has a greater population (~ 22 million) and area (~55,000 square miles) than many European countries. Over the past several years, the club has held team camps and trips to Belgium for their elite level riders who compete in local races and a UCI 2.1 stage race. Further to this, team parents routinely host developmental riders from foreign countries that come to take advantage of the great climate in Southern California and excellent team support. The success and growth of this American club is due to number of factors. The core principles of the VeloSport Junior Program are central to their rapid and expansive growth. The mission is to welcome riders of all skill levels, help them meet their goals and needs, learn about the sport of road bike racing, get in shape, make friends, and most of all have fun. Sportsmanship and clean sport are highly regarded among all of those involved with Team VeloSport, which is a Bike Pure clean team. These ideals are driven by manager Jeff Shein and his family, who volunteer their time to support the club. They not only provide behind the scenes managerial support, but also lead rides, repair bicycles, provide race day support, as well as coordinate and run the European trip, and yearly team camp. Such gregarious activity has drawn many likeminded athletes and their families to join the club. This kindness and welcoming attitude found among club members and their families lead them to support any rider who needs assistance, whether or not they ride for VeloSport. Although a primary enterprise of the team is to develop riders who are just beginning to learn about bicycle 34 racing, they also support elite level athletes. The club has found great success with this diverse focus. The team and its members have achieved numerous regional, national and international accolades over the past 6 years. USACycling has awarded the VeloSport Junior Development Program the Junior club of the year award for three years in a row and were a USACycling Center of Excellence in ’12 and ’13. Team members led the team to win the SoCal Cup – a series of road races, criteriums, time trials and stage races in Southern California for four straight years. They have also won national championships, raced internationally and at the Junior World Championships for the USA National Team. Although the VeloSport Junior Program is a grassroots effort run by parents for their children, they make great use of local and regional expertise to assist their efforts. A number of the parents have high level amateur and professional racing experience and are coaches, which elevates the learning experiences for team members. However, the team also draws on regional riders, managers, coaches, and referees with specific expertise to extend what the athletes learn. Providing access to these resources has proved to be invaluable as it has ensured athletes are exposed to a wide range of concepts, which greatly helps the riders meet their needs and goals. Overall, the VeloSport program offers a unique experience for its members. Like many racing clubs in America and elsewhere, the club provides great racing opportunities for beginning as well as more advanced riders. However, unlike many highly structured racing organizations, the diversity in the riders and their families also provides a large social community that has led to many enduring friendships among riders and their families, which extend well beyond the bike. ADVERTORIAL d keep it clean. keep it real. keep it pure. what if you need to use a banned substance for medical reasons? “Some athletes may need to take a banned substance for a legitimate medical condition or illness...”. Not everyone is required to notify the governing body about taking banned medicines. Only athletes at a certain levels are required to do so, and this will be listed in your sports Technical Regulations. For example, a 5 year old wouldn’t have to report an asthma inhaler to the National Governing Body; however a second year junior competing in a World Championship potentially should (dependent on country). However, even if you are not required to notify the governing body it does not mean that you ‘don’t’. So as a coach, parent or athlete, if at any age you document your medications in a diary, as discussed before, and inform the governing body before competition, not only will your integrity and intent be clear, you will be an honest competitor and a role model of ‘athletic best practice’ from an early period in your career! Sometimes, an athlete may need to take a banned substance for a legitimate medical condition or illness, such as an inhaler for asthma. If you should need to take medicines that are banned, you should check with your doctor or medical personnel to find if there are alternative medications 36 or treatments available. If there are no alternatives, you will need to apply for a Therapeutic Use Exemption (TUE). Some TUEs are required before you take the medication and some can be applied for if you are selected for doping control. The specific situation depends on your sport and the level you are competing at. Being granted a TUE requires that athletes meet certain criteria, such as: •The athlete would experience significant health problems without taking the substance. •There is no reasonable therapeutic alternative •The therapeutic use of the substance wouldn’t produce significant performance enhancement. The World Anti-Doping Agency (WADA) issues international standards for TUEs and states that all international federations and national anti-doping bodies have a standardised process in place that ensures athletes can apply for a TUE if required. Each national antidoping body is responsible for granting TUEs to athletes. It is important that you look into your medications to determine if you need a TUE and that you do not submit TUEs to more than one organisation. For more information please visit the WADA website or your national anti-doping agency (NADA). A comprehensive list of NADA’s is available on the WADA website. How do athletes apply for a TUE? •Contact your international federation or national anti-doping organization. • Applications are usually submitted via the electronic Anti-Doping Administration & Management System (ADAMS) or a paper form. It is noteworthy that WADA is not responsible for the processing or administration of TUE applications, this must be done through your national antidoping agency. • An athlete’s physician will be required to complete sections of the form and application. • TUE’s must be submitted well in advance of competing, usually a minimum of 30 days prior to competing in an event. • Ensure your form is well written and neat as this can delay applications. • If faxing a form or sending digitally, ensure you keep a copy of the request as acknowledgement of receipt. 37 what if you suspect doping? “If you suspect someone is doping try to express to them the repercussions of their actions...”. Cycling is essentially an individual sport but higher echelon riders support one another to ensure the teams overall success, whether this be through ensuring a team leader is well protected for a podium finish in a stage race or a sprinter is properly lead out for the win of a race. Cycling, especially professional cycling is a closely knit sport, riders often spend long periods of the year with one another and close ties and friendships are often formed. Due to the close proximity and social aspect of cycling at a team level, suspecting that a team mate or friend is using banned substances can be a very confronting situation for any individual. The use of performance enhancing drugs can have a profound effect on a person’s mental and physical health and relationships with those close to them. It’s important to remember that if you see any substantial changes it is important that you try and speak to them openly and honestly. Regularly talking to your team mates or friends about how they are feeling 38 or if they are experiencing any other additional difficulties can help lessen their problems and provide them a platform to vent their feelings. Often, athletes who are using performance enhancing drugs show similar signs to that of depression. There is also frequently a loss of confidence and a breakdown of close personal relationships. If you suspect someone is doping try to think of a means to express to your team mate or friend the repercussions of such actions and the effect they can have on those close to them, not to mention the effect on their future career and wellbeing. If you feel you can’t approach the athlete directly, there may be a possibility that you can approach a parent, mentor, or coach of the athlete to raise your concerns. If you suspect doping or foul play you can approach your national anti-doping agency in confidence. Many agencies have a confidential phone system where you can report any wrongdoing. Antidoping agencies support persons and members of the public who anonymously provide investigators with tips and leads about drug use in sport. The increased awareness into doping and the use of investigative powers and intelligence continues to become a very effective and powerful tool in the fight against doping. This not only leads to the sanctioning of athletes but also the punishment of those who supply and produce illegal performance enhancing products. For many, it is helpful to discuss doping and engage in the topic by sharing thoughts with others close to you. Look for signs that signal alarm bells and ensure you have the best interests of those close to you at heart. Useful Resources:World Anti-Doping Agency (WADA www.wada-ama.org UK Anti-Doping www.ukad.org.uk United States Anti-Doping Agency www.usada.org Australian Sports Anti-Doping Authority: www.asada.gov.au Canadian Centre for Ethics in Sport www.cces.ca The majority of anti-doping agencies operate a confidential help line should you have any information relating to the supply and use of banned performance enhancing products 39 Case Study RaceClean.cc Lionel Reynaud British Cycling Coach ABCC Senior coach Coach to professional cyclists “As coaches we have two main objectives on top of improving riders skills. First objective is to secure rider progression throughout his complete career using a long term development plan. The second objective is safeguarding a riders health with the use of adequate training loads and preventing doping. Doping is cheating and unethical. Many riders generations were sacrificed in the past. Things are changing but we need to support this mindset: doping is not a fatality. Cycling training science and coaching skills have improved dramatically through intelligent and clean training methods. Cycling is a fantastic sport. Both coach and educator are building the future of our sport in the frame of non doping and ethical means and we need to ensure young cyclists deserve a career without endangering their health.” Lionel Reynaud do your part for fair, honest sport... Bike Pure relies on good will and forward thinking of those who support our organisation. Without those people behind us we would not be here today. We encourage people to do their part to promote sporting integrity across all levels and disciplines of the sport. We all have a role to play and one way of showing support through your cycling team or club is by displaying the Bike Pure ‘Clean Team’ logo on your cycling kit. If your cycling team would like to show it’s support, send us an email along with a brief description about your club and we can send you our logo. We can also send out our educational packs to your team or group to help them learn and understand the importance of sporting ethics and anti-doping. 40 For more information on how you can do your part simply drop us an email to [email protected] We look forward to hearing from you and thank all those who continue to support our organisation. OUR VISION IS …to see an environment where both professional and amateur cyclists are never faced with a decision to dope. …to see a sporting arena where all athletes compete in a dope free environment. …to see a more transparent approach to anti-doping from athletes and teams in the sport.. …to develop sustainable partnerships with coaches across the world in the promotion of ethics to the athletes they coach. …to see the use of performance enhancing substances become a criminal offence in sport across all countries. …to focus on the future, learn from the past. ..to help create an environment where athletes are not afraid to speak out about doping in sport. ...to inspire true honest sport amongst all athletes, regardless of age or ability. …to inspire athletes to compete with integrity and fair play through initiatives and education. …to see a reduction in the ‘win at all costs mentality’ that we see in sport. g .or ure ep bik rg e.o pur bike bike pure.o rg pure.o rg bike We need your support. Please join us at www.bikepure.org THANK YOU TO ALL THOSE WHO SUPPORT FAIR, HONEST SPORT. 42 what can cORE YOUVaLUES dO? RESPEct BIKE PURE’S Respect yourself and your opponents Pursue your ambitions with honour Don’t walk away from a hand shake, be first to congratulate your fellow competitors Better to lose with dignity than win at all costs Follow the rules Be a good loser, not a bad winner Respect the officials Give respect and be respected Be courteous to others Remember when wearing team clothing you are representing sponsors Don’t use foul language to others Give encouragement to others Maintain self control Avoid the ‘winning at all costs’ mentality Lead by integrity Show pride and spirit Treat others the way you would like to be treated Enjoy yourself! Buy your friends a coffee! RESPEct BIKE PURE’S Display your alignment to our core values by wearing the wristband and fitting our headset spacer to your bike. cORE VaLUES Bike Pure! “Cycling fans deserve honest, authentic performances based on trust and integrity” Bike Pure www.bikepure.org www.bikepurestore.org 01/15 [email protected] Twitter.com/BikePure Facebook.com/BikePure