processor - The National Provisioner

2015
INTEGRATED MEDIA
PLANNING GUIDE
INCLUDES:
PROCESSOR
INDEPENDENT
S E R V I N G S M A L L A N D M I D S I Z E M E AT, P O U LT R Y, A N D G A M E P R O C E S S O R S
WHAT’S INSIDE:
PROVISIONER MOBILE
Page 2. Editorial Mission, Content and Team
Page 3. Industry Reach, Readership
and Engagement
Page 4. ProvisionerOnline.com and
Provisioner Mobile
Page 5. eNewsletters and Digital Edition
Page 6. Independent Processor Magazine
and Editorial Calendar
Page 8. The National Provisioner Editorial Calendar
Page 10. Lead Generation Programs,
Trade Show Promotional Programs
Page 11. Ad Specs and Pricing
Page 12. Contacts
EDITORIAL MISSION
CONTENT & TEAM
Processor Engagement
Every month, in print and online,
The National Provisioner covers:
Providing the Greatest Impact and
Demonstrable Return on Investment
for your Advertising Message
The National Provisioner has the largest circulation of processors, (against Meatingplace and Meat&Poultry) especially
among Corporate/Sr. Management, Plant Ops/Engineering
and R&D, QA/QC*. We capture their attention through industry
experts who deliver key insights to processing professionals
from the corner office to the plant floor. These key insights
come through unique stories of processors, products and
people that are leading innovation in the meat & poultry
•
Food Safety
•
Processing Technology
•
Packaging Technology
•
Ingredients & Formulations
•
Tech Showcase (New Products)
•
Regulations & Legislation
•
Annual Reports on: Sausage, Bacon, Burgers, Deli and Poultry
•
Annual Industry Research: Consumer Trends, Top 100
•
Processors, Economic Outlook, The State of Industry
processing industry.
*June 2014 BPA Brand Report The National Provisioner TQ 25,500 (19,106 print + 6,394 digital)
compared to June 2014 BPA Brand Report Meat & Poultry TQ 25,817 (20,342 print + 5,475 digital)
and Dec 2013 BPA Brand Report Meatingplace TQ 30,006 (25,005 print + 5,001 digital)
The National Provisioner provides relevant, accurate and up-to-date
information about the leading trends and processes in the meat and
poultry industries. I value their perspective and view them as a trusted
source for industry news.
The National Provisioner offers me great industry insight on the latest
trends in safety, sustainability and new products, and I also use it to keep
tabs on all the latest industry seminars. For me, it's all-inclusive.
I particularly love the processor profiles and special reports, as they are
very informative and timely.
- Dave Funk, Senior Vice President of
Sales & Marketing, Land O'Frost
- Bryan Dedrickson, Plant Manager, OSI Group
The Experts Telling Those Stories
The industry’s largest, most respected and experienced editorial team
Andy Hanacek
Editor-in-Chief
Hanacek visits the largest and most successful and innovative processors in the country,
reporting on protein-processing challenges
in exclusive, one-on-one tours of facilities and interviews with
some of the most respected executives in the business.
Joe Cordray
Dennis Johnson Lynn Knipe
Iowa State University
Olsson Frank Weeda
Terman Bode Matz PC
H. Russell
Cross
John E. Johnson Gregory Bloom
Ohio State University
Shawn Stevens John Vatri
Consultant
Cardinal Meat
Specialists Ltd
Suzanne
Strassburger
Kurt Vogel
Sam Gazdziak
Editor
Gazdziak helped launch Independent
Processor magazine in 2008 as its editorin-chief, and he specializes in reporting
on small and mid-sized processors whose business needs
include a range of information from succession planning to
acquisitions as well as food safety in the ever more complex
regulatory environment.
2
Epsilon Industries
“ The Beef Pro”
Strassburger Meats
Texas A&M
Dan Emery
Meaningful Solutions
WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
Leigh Ann
Johnston
Tyson Foods
Phillip Slater
Consultant
Steve Valesko
Butterball LLC
University of
Wisconsin River Falls
INDUSTRY REACH
READERSHIP AND ENGAGEMENT
Each Industry Magazine Claims #1 in Readership, but The National Provisioner
has the largest circulation to key processing decision makers of any trade magazine
serving the meat/poultry processing industry.
Largest Processor Magazine Circulation2
Magazine
# of Processing/
Further Processing
Subscribers
% Process/
Further Processing
of Total Circulation
Corporate,
Senior, General
Management3
Plant Management,
Operations &
E ngineering4
R & D,
QA/AC5
Marketing
& Sales
Purchasing
Other
The National
Provisioner
22,652
88.8%
9,971
8,274
2,806
1,091
510
0
Meat & Poultry
21,642
83.9%
9,350
6,539
2,588
1,548
1,570
47
Meatingplace
20,102
67%
7,852
4,613
2,570
3,997
1,070
0
Reaching Key Decision Makers from
the Corner office to the Plant Floor2
The National Provisioner’s Subscribers by Title
R&D, QA
and QC
2.4% - Purchasing
11.8%
Plant Man/
Ops/Engr
35.5%
Executive
Management
45.1%
#1 in Readership1
Which of the following industry
publications do you read regularly?
The National Provisioner 85%
Meatingplace 48%
Meat&Poultry 49%
Which of the following industry publications provides
the most useful information for your business?
Actions Taken After Viewing Advertising4
Drive more
traffic to your
Web site with a
PRINT ad in The
National
Provisioner
Sought out more information
via an internet search
59%
Saved for future reference
56%
Visited advertiser’s website
53%
Passed along the
magazine to someone else
52%
Discussed with someone else
44%
Requested additional
information directly from
advertiser
27%
Investigated
competitive offerings
25%
Purchased products
or services advertised
15%
Recommended the
purchase of products or
services advertised
14%
Source: Litchfield Research independent study in June 2014.
June 2014 BPA Brand Report The National Provisoner TQ 25,500 (19,106 print + 6,394 digital) compared to June
2014 BPA Brand Report Meat & Poultry TQ 25,817 (20,342 print + 5,475 digital) and Dec 2013 BPA Brand Report
Meatingplace TQ 30,006 (25,005 print + 5,001 digital)
1
2
The National Provisioner 60%
Meatingplace 25%
Meat&Poultry 14%
If all three meat processing magazines reached
your desk at the same time, which one would
you read first?
The National Provisioner 67%
Meatingplace 21%
Meat&Poultry 13%
3
NP includes Corporate Management & Administration; M&P includes Senior Management/General
Management/Management; MP includes Senior Management.
4
June 2013 Reader Preference/Profile
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM
3
ProvisionerOnline.com offers a variety of advertising opportunities to extend
your promotional messages. Growing website traffic shows that more processing
professionals turn to us online for industry information.
Growing Demand for
ProvisionerOnline.com Content
Provisioner Mobile
Since we started auditing our website, from June 2012 to July
2014, monthly unique browsers and page impressions have
grown significantly:
276% increase in unique browsers!*
40000
37,406
average monthly unique browsers
30000
page impressions
20000
15,002
Available advertising sponsorships with Provisioner Mobile include
exclusive content, imbedded 320 x 50 banner and 320 x 480 interstitial
on a smart phone and an imbedded 728 x 90 banner and 768 x 1024
interstitial on a tablet. These ads are presented when users enter the
Provisioner Mobile App and when they navigate between articles.
With on-the-go readers in mind,
The National Provisioner launches official mobile app
Provisioner Mobile is available for free on iTunes for processors using
iOS- and free on Google Play for Android based phones and tablets.
Now it’s easier to access The National Provisioner and Independent
Processor content.
Embedded Banner
12,538
Full Screen
10000
3,988
0
June 2012
July 2014
Site Advertising Opportunities:
1. TOP LEADERBOARD (728 x 90 pixels)
Home page and all run of site pages
2. MEDIUM RECTANGLE (300 x 250 pixels)
Home page and all run of site pages
3. RECTANGLE (2 adjacent spots. 180 x 150 pixels)
Ad appears at bottom
of every page
Intersitial ad displays
between article pages
Home page and content topic landing pages
SKY SCRAPER (160 x 600 pixels) not shown
Content topic landing pages and related article pages
Video: ProvisionerTV
Rich Media Units:
• Expanding Leaderboards,
Medium Rectangles and
Skyscrapers
• Billboard Banner
• Floating Banner
• Interstitial
• Page Peels
Six out of ten processing executives use online videos
to view supplier product demonstrations.
1. TOP LEADERBOARD
Podcasts
Visit http://portfolio.bnpmedia.com for examples and
specs. Need pricing? Contact
your sales representative.
2. MEDIUM
RECTANGLE
3. RECTANGLE
*Publisher’s Own Data July 2014
4
ProvisionerTV offers you the ideal platform to reach executives.
We also showcase interviews of leading processing executives
and industry newsmakers.
WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
All our podcasts are available for free on ProvisionerOnline.com
and on the iTunes Store. Exclusive monthly “Brought to you by…”
sponsorships extend your advertising reach and align your company with some of the biggest names in protein processing.
eNEWSLETTERS &
DIGITAL EDITION
Provisioner Prime eNewsletter
Provisioner Prime has a new
responsive design that allows for optimal viewing on
any device by automatically
adapting to the size of the
screen that it’s presented
on. Editorial content and
advertising is presented in
a readable and engaging
manner for all readers. As
a result, your advertising
message will have maximum impact and will look
great across any device.
Deployed semi-weekly to
over 8,200* subscribers.
72% increase
in traffic!*
The Digital Edition
The increasingly popular online editions of The National Provisioner and Independent Processor magazines give readers immediate access, anywhere and anytime, to their monthly issue.
1. TOP LEADERBOARD
2. FIRST
MEDIUM
RECTANGLE
Sponsorships include
• Full page opposite the cover
• Company logo appearing the top of every page in the
navigation bar with a hyperlink to your company’s Web site
• Exclusive leaderboard ad in the digital notification sent to
over 6,3001 subscribers
3. TEXT
BOX
4. SECOND
MEDIUM
RECTANGLE
Co-Branded Deployments
+
5. LOWER LEADERBOARD
July 2014 - 8,280
June 2012 - 4,801
Available eNewsletter Ads (Monthly):
1. TOP LEADERBOARD (728 x 90 pixels)
2. FIRST MEDIUM RECTANGLE (300 x 250 pixels)
3. TEXT BOX (50 words or less)
4. SECOND MEDIUM RECTANGLE (300 x 250 pixels)
5. LOWER LEADERBOARD (728 x 90 pixels)
“Read-it Now”
Monthly eNewsletter
Featuring the top content from the newest
issue of The National
Provisioner and Independent Processor.
The popular email,
sent to The National
Provisioner email
database, offers suppliers an exclusive,
top-position Leaderboard ad.
High-Impact Strategies to Connect with
Readers & Earn Leads. Orangetap and The
National Provisioner will promote your content to our readership, cobranded with The National Provisioner to improve deliverability and
open rates. We’ll automatically supply you with leads.
1. CONTENT BLAST- Promote proprietary
editorial or educational content on your site
2. HIGH-VALUE MEDIA DOWNLOAD We notify The National Provisioner readers
of your ebook, digital supplement or white
paper, connecting them to your site for
immediate access
NEW! 3. INTERACTIVE PRODUCT
RELEASES - Readers explore your product
with this engaging multimedia experience
12,506
subscribers!*
*Publisher’s Own Data July 2014
1
June 2014 BPA Brand Report The National Provisioner TQ 25,500 (19,106 print + 6,394 digital)
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM
5
A SUPPLEMENT TO THE NATIONAL PROVISIONER
Independent Processor is the only magazine devoted to
the needs of small to mid-size (up to $250 million in annual
sales) processing companies. Small to mid-size processors
represent the fastest growing segment of new customers
for every supplier.
10,000* owners, operations, engineers, and R&D
professionals in smaller processing companies
across the country.
Independent Processor provides operators of small and midsize
meat and poultry processing companies with unique editorial to
improve their business, manufacturing and promotional strategies.
While other publications acknowledge the needs of this specific
group, Independent Processor devotes cover-to-cover focused
editorial to the small and midsize processor. Issues such as
smaller-scale manufacturing, succession planning, employee
training and food safety are discussed in a detail that no other
publication can provide.
Independent Processor subscribers are forced to be leaner and
more creative in order to succeed. Our editorial covers areas of
importance, such as marketing, federal regulations, product development and sustainability. Each story features interviews with
processors and industry experts.
Decision-makers from these companies are among Independent Processor’s core readers:
Abbyland Foods • Bridgford Foods • Carl Buddig & Co. • Dakota Provisions • Farmer’s Pride • Halperns’ Steak and
Seafood Co. • Harrison Poultry • Ideal Meat & Provisions • Kayem Foods • Lincoln Provision • Maple Leaf Farms •
Marcho Farms • MBA Poultry • Rose Packing • Seltzer’s Smokehouse Meats • Tiefenthalen Quality Meats • Vienna Beef
On Creating a Sense of Community
“For us smaller meat industry operators, Independent Processor has
improved our opportunity to read and see about similar plants. The
articles are not only well written, but very informative and interesting.
I (Seltzer’s) have located several items of interest through the advertisements in Independent Processor.”
-Ron Fouché, Seltzer’s Smokehouse Meats
On Being Informative
“What I like most about the Independent Processor is the cover stories. I like to read about smaller companies and what they are doing
today, to see if there is something we can apply to our company. The
other magazines promote the larger companies that are in a much
different position in the supply chain.”
-Larry Vad, President, Ideal Meat & Provisions Inc.
On Staying Relevant
“I read the magazine because I want to see how other smaller
companies are staying relevant in the marketplace. What they do to
stay ahead of the curve, whether it be new product lines, equipment,
sanitation practices, packaging, etc.”
-Beau Heeps, President, K. Heeps Inc.
On Necessity
“I consider Independent Processor mandatory reading for the smaller
processor intent on growing his/her business.”
-Michael Satzow, President, North Country Smokehouse.
Independent Processor has partnered with
several trade associations, who understand
the value of educating the industry and
endorse Independent Processor’s dedication
to independent operators.
*Publisher’s Own Data June 2014
6
WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
SOUTHWEST MEAT ASSOCIATION
S E RV
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01_IP0813_cov
2015 EDITORIAL CALENDAR
AUGUST 2013
PROCESSORS
M E AT, P O U LT R Y, A N D G A M E
VING SMALL AND MIDSIZE
A Supplement to
Every Issue of Independent Processor Features:
OCTOBER 2013
PROCESSOR'S PERSPECTIVE:
Cardinal Meat Specialists' experts discuss food safety and other industry issues.
A Supplement to
From left to right: Paul,
Steve and Dan Rice
CORDRAY'S CORNER:
Dr. Joe Cordray offers tips on how small processors can improve their products
and discover niche markets.
Left to right: Franklin
of Lone Star Foodser Hall
vice
and Chef Andrew
Francisco
of Mettle
Blue Grass’
amily tradition
meats
e Rice family’s commitment to quality
ns.
d customer service dates back 5 generatio
AlSo InSIde:
Meet the Protein Pro
Pack Expo Preview
Austin: City
of no limits
7/25/13 7:24 AM
ver.indd 1
Lone Star Foodservi
ce is
the way for this up-an leading
d-coming
culinary hotspot
AlsO InsIdE:
Pig of the Month
BBQ
Cured Meats Cham
pions
Process Expo Previ
ew
01_IP1013_cover.indd
ASSOCIATION NEWS:
The trade associations that have partnered with Independent Processor discuss
the latest industry news or upcoming events.
HIGHER EDUCATION:
A report on the universities and schools that are providing the next generation
of meat industry professionals, courtesy of the American Meat Science Assn.
1
9/25/13 8:27 AM
2015
February
April
June
August
October
December
Closes Jan 12
Closes March 11
Closes May 12
Closes July 10
Closes Sept 11
Closes Nov 11
Features &
2015 Industry
Special Reports Outlook
The “Think Local”
Trend
Communicating
with Consumers
Independent
Processor of the
Year Award
Planning for
Capital
Expenditures
Product Focus
Poultry
Pork
Steaks
Lamb & Veal
Snacking: Sticks,
Deer Processing
Jerky, etc.
Growth
Opportunities
Catering Tips &
Strategies
New Flavor Trends
Better-for-You
Products
Seasonal
Specialties
Foodservice
Trends
Production
Avoiding Allergen- HACCP Plan
Related Recalls
Assistance
Employee
Training
Pathogen Control Packaging
Sausage
Processing
FREE
Advertiser
Incentives
(for 1/2 Page
or Larger Display
Advertisers in Issue)
Bonus
Distribution
Buy One Ad,
Get One Free
(in February
issue only)
PACK EXPO East
Feb 16-18
Philadelphia
LEAD ADVANTAGE
Free Sales Leads
Food Safety
Summit
April 28-30
Baltimore
FREE
FREE
Print/Digital
AAMP Exhibitor
Profile
Promotion
Print/Digital
PROCESS EXPO
Exhibitor Profile
Promotion
AAMP
June 18-20
Springfield, IL
PROCESS EXPO
Sept 15-18
Chicago
IFT Show
July 11-14
Chicago
PACK EXPO
Sept 28-30
Las Vegas
Sustainability for
Small Processors
Expansion & New
Construction
Print &
LEAD ADVANTAGE
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IPPE Show
Jan 26-28, 2016
Atlanta
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Features
and Special
Reports
March
April
May
Closes Feb 11
Closes Mar 11
Closes Apr 10
The
Sausage
Report
IPPE
On-Floor
Issue
Injection/
Marination
2015
Sourcebook
Freezing Systems Slicers
Traceability
Sanitation
Equipment and
Sanitizers
Packaging
Technology
Trays &
Tray-sealers
MAP & Overwrap
Packaging
Weighing &
Labeling Systems
Ingredients &
Formulation
Phosphates
Formulation
Strategies
• Snacks, Sides
and Appetizers
Antioxidants /
Antimicrobial
Ingredients
Special
Sponsorship
Opportunity
Poultry Report
Print
& Digital
Sponsorship
Sausage Report
Print & Digital
Sponsorship
FREE
LEAD ADVANTAGE
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2nd Ad in
Jan Issue
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in print/digital
editions
Bonus
Distribution
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PACK EXPO East
Feb. 16-18
Philadelphia
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Trimming &
Cutting
Apparel
Metal Detection/
X-ray Systems
Interleaving &
Stacking
Zippers, Sliders
& Recloseable
Packaging
Formulation
Gums, Binders and
Strategies
Emulsifiers
• Lunch Trends
Burger Report
Print & Digital
Sponsorship
LEAD ADVANTAGE
Free Sales Leads
FREE
Print & Digital
Food Safety Profile
Promotion
The 2014
Food Safety
Report
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IPPE Show
Jan. 27-29
Atlanta
Stuffers and
Grinders
Annual Buyer’s Guide for Meat and Poultry Processors
Food Defense/
Food Security
(for 1/2 Page
or Larger Display
Advertisers in Issue)
Mixers/ Mixing
Technology
Sourcebook
Food Safety
Advertiser
Incentives
The
Top 100
Processors
ASSOCIATION LISTINGS . . . . . . . . . . . . . . . . . . . . Page 64
PRODUCT GUIDE INDEX . . . . . . . . . . . . . . . . . . . . Page 70
PRODUCT GUIDE . . . . . . . . . . . . . . . . . . . . . . . . . Page 72
SUPPLIER GUIDE . . . . . . . . . . . . . . . . . . . . . . . . Page 120
Slaughter
Equipment
FREE Print/
Digital IPPE
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Promotion
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2015
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Processing
Technology
The
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February
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Food Safety
Summit
Apr. 28-30
Baltimore
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Processor
of the
Year
The
Deli
Report
The
Seafood
Report
Wastewater
Systems
Slicing/
Portion Control
Whole-Muscle
Processing
Cooking/
Chilling Systems
Lubricants
Forming
Technology
Carcass Wash
& Pre-harvest
Interventions
Employee
Hygiene
Post-Packaging
Pasteurization
Clean-in-Place
& Open Plant
Cleaning
Casings
& Nettings
Form/Fill/Seal
Sustainable
Packaging
Microwaveable
Packaging
Phages and
Food Safety
Ingredients
Low-sodium &
Sodium
Reduction
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Trends
•Breakfast
Trends
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Worker Safety
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and Systems
LEAD ADVANTAGE
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State
of the
Industry
T H E N AT I O N A L
Consumer
Trends
Report
• Updates on
the beef, pork,
chicken, turkey,
lamb, veal and
seafood
sectors
• Highlighting
the trends and
issues shaping
the consumer
landscape
heading into
2016
Cutting &
Deboning Lines
Conveyors
and Belting
Skinning and
De-rinding
2016
Economic
Outlook
IPPE
Pre-Show
Report
Process Controls
Ovens, Fryers &
Smokehouses
The State
of Food Safety
Rapid Testing
Antimicrobial
Sprays & Dips
The State
of Packaging
Films & Barrier
Technology
Chubs
Shelf-life
Extenders
Formulation
Trends
•Dinner Trends
Batters &
Breadings
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www.meatindustryhalloffame.com
9
SOURCEBOOK DIRECTORY:
LEAD-GENERATION CAPABILITIES
2015 Sourcebook
Custom Webinars
536 Companies Listed!
1,005 Product Categories!
By listing your company information with
The National Provisioner’s Sourcebook
2015
Sourcebook
Annual Buyer’s Guide for Meat and Poultry Processors
ASSOCIATION LISTINGS
PRODUCT GUIDE INDEX
PRODUCT GUIDE . . . . .
SUPPLIER GUIDE . . . .
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The National Provisioner offers the expertise,
audience, and tools to help your webinar SUCCEED.
listed today!
For more information visit the online directory at
http://sourcebook.provisioneronline.com or contact
a sales rep.
Our industry leading webinars draw big numbers!
200* Attendees
388* Registrants
For print
Lead ADvantage Purchase
Intention Reports, offered six
times a year, provide you with
contact information for processing professionals who call us
directly looking to buy your type
of products or equipment within
the next year!
VOL. 228 • ISSUE 6 • JUNE 2014
2014
Rick Tebay, Kathy
Watson, Mark Huntimer,
Doug Walz, Carl Kappel
and Kevin Sandmann
represent Jack Link’s
high-volume Alpena,
S.D., processing facility.
Processor
of the Year
Dedication to quality, speed and its consumers drives everything
Link Snacks Inc., makers of Jack Link’s Beef Jerky, does in its quest
to build upon its exponential growth.
ALSO INSIDE
For Email
Whether you are advertising in
Provisioner Prime and ReadIt-Now eNewsletters or decide
to send your company’s own
custom email message, ClickThru Lead Reports include every
subscriber who clicks through
to your web site, providing you
with their name, title, company
name, mail and email address
and phone number.
• Pathogens and your workforce
• What to make of Millennials
• Whole-muscle processing
001 cover.indd 1
5/22/14 7:00 AM
Annual Food Safety Report
Contact your National Provisioner sales representative about the
power of combining sponsorship of The National Provisioner’s
2015 Food Safety Report supplement with exhibiting at the Food
Safety Summit.
17th Annual Food
Safety Summit
April 28-30, 2015
Baltimore, Maryland
www.foodsafetysummit.com
Promote your products, advancements, and services in front of the
audience you want to reach by exhibiting at the largest food safety
meeting in North America.
Connect with the Largest Group of
Qualified Buyers in the Industry!
*Publisher’s Own Data June 2014
10
WWW.PROVISIONERONLINE.COM | 2015 INTEGRATED MEDIA PLANNER
PRINT SPECIFICATIONS
& RATES
Ad Sizes
Allow for 1/8” bleed on all sides.
Gutter bleed only – each side 75/8” x 10”
Trim Size: 8 x 10¾ inches
All sizes in inches
2-PAGE SPREAD
Non-Bleed: 15 x 10
Bleed: 16¼ x 11
The National Provisioner
Color Rates (Gross)
Ad Size
1x
3x
6x
12x
18x
Full Page
$6,375
$6,035
$5,840
$5,655
$5,440
2/3 Page
$4,595
$4,430
$4,255
$4,070
$3,945
1/2 Island
$4,195
$4,040
$3,915
$3,720
$3,585
1/2 Page
$3,875
$3,815
$3,680
$3,545
$3,400
1/3 Page
$3,110
$3,050
$2,945
$2,795
$2,710
1/4 Page
$2,750
$2,640
$2,545
$2,470
$2,420
Independent Processor
FULL
Non-Bleed:
7 x 10
Bleed:
8¼ x 11
½ VERTICAL
Non-Bleed:
33/8 x 10
Bleed:
4 x 11
½ ISLAND
Non-Bleed:
4½ x 7½
2/3 VERTICAL
Non-Bleed:
4½ x 10
Bleed:
53/16 x 11
½
HORIZONTAL
Non-Bleed:
7 x 47/8
Bleed:
8¼ x 53/8
1/3 SQUARE
Non-Bleed:
41/2 x 47/8
1/3
HORIZONTAL
Non-Bleed:
7 x 33/8
Bleed:
8¼ x 4
1/3 VERTICAL
Non-Bleed:
2¼ X 10
Bleed:
27/8 x 11
¼ SQUARE
Non-Bleed:
33/8 X 47/8
¼
HORIZONTAL
Non-Bleed:
7 x 23/8
Bleed:
8¼ x 3
Color Rates (Gross)
Ad Size
1x
3x
6x
Full Page
$5,120
$4,790
$4,595
2/3 Page
$3,555
$3,415
$3,230
1/2 Island
$3,175
$3,020
$2,895
1/2 Page
$2,870
$2,795
$2,680
1/3 Page
$2,750
$2,660
$2,500
1/4 Page
$2,115
$2,060
$1,950
Website and eNewsletter Ad Specs
Leaderboard. . . . . . . . . . . . . . 728 x 90 pixels
Medium Rectangle. . . . . . . . 300 x 250 pixels
Rectangle 2 adjacent spots. . 180 x 150 pixels
SkyScraper. . . . . . . . . . . . . . . 160x600 pixels
Text Box: 40 words of copy, logo and link
File size: 40 kilobytes
Provisioner Mobile Ad Specs
File Type. . . . . . . . . . . . . . . . . GIF/JPEG/PNG
Resolution . . . . . . . . . . . . . . . . . . . . . . 72 dpi
Animation/Looping: No Flash Animation,
only GIF animation = 15 seconds
Deliverables: Provide image file and clickthru URL
Bottom Banner . . . . . . . . . . . . 320x50 pixels
Max File Size. . . . . . . . . . . . . . . . . . . . . . . 50K
Interstitial . . . . . . . . . . . . . . . 320x480 pixels
Max File Size. . . . . . . . . . . . . . . . . . . . . . . 50K
Bottom Banner (iPad). . . . . . . 728x90 pixels
Max File Size. . . . . . . . . . . . . . . . . . . . . . . 80K
Interstitial (iPad) . . . . . . . 768x1024 pixels
Max File Size. . . . . . . . . . . . . . . . . . . . . . 250K
Classified Ads
The National Provisioner’s classified
advertising section is a cost effective way
to recruit new employees, sell used and surplus equipment and market your services.
Subscribers can find your ad quickly with the
clearly labeled categories. Classified ads are
boxed display ads with a one inch minimum
ad size. All classified ads are payable with
copy and are non-commissionable.
Ad Submission
Composition: All material requiring any
graphic work such as typesetting, layout, etc.,
must be received 45 days prior to publication
date. Mechanical charges are billed at gross.
Ad Files: Hi-res pdfs preferred.
FTP Login Information: Go to
http://upload.bnpmedia.com and choose
National Provisioner from the drop down
menu and follow on screen directions.
Shipping Instructions: Send correspondence,
space orders, insertion instructions
& material to:
Jennifer Nagel | Production Manager
248-619-6471, [email protected]
2015 INTEGRATED MEDIA PLANNER | WWW.PROVISIONERONLINE.COM
11
BNP MEDIA FOOD & BEVERAGE PORTFOLIO
CONTENT SERVICES & CONTACTS
Comprehensive Industry Exposure
BNP Media’s Food, Beverage & Packaging Group
Our expansive portfolio of food, beverage and packaging magazines gives you an unmatched resource to reach
decision-makers in all areas! Consider these other BNP
Media publications as part of your marketing reach:
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List Rental
The most powerful, responsive list of protein processing
professionals is just a call away. Complement your advertising program and introduce new products by renting The
National Provisioner’s exclusive subscriber list.
Contact Kevin Collopy of InfoGroup at
[email protected] or 402-836-6265.
Clear Seas Research
Making the Complex Clear
Your industry-focused market
research partner — providing clear
insights to complex business questions focused on:
• Brand positioning
• Marketing effectiveness
• New product development
• Customer experience evaluations
Capturing feedback via quantitative surveys (online, phone,
mail or in-person) OR qualitative experiences (one-on-ones,
focus groups, or bulletin boards); we present results that
are easily understood, insightful and actionable.
GET STARTED NOW. Contact Beth Surowiec at
(248) 786-1619 or [email protected].
www.clearseasresearch.com
CONTACTS
SCOTT SELTZ
Group Publisher
Ph: 779-221-9431
[email protected]
ANDY HA NACEK
Editor-In-Chief
Ph: 847-405-4011
[email protected]
RICK PARSONS
JOHN SPEC HT
WAYNE WIGGINS
DIANA ROT MAN
Associate Publisher/
East Coast & Int’l.
Ph: 407-302-7952
[email protected]
Great Plains/West Coast
Ph: 415-387-7784
[email protected]
Midwest Region
Ph: 513-767-7236
[email protected]
Classified Sales Manager
Ph: 847-405-4116
[email protected]
SAM GAZDZIA K
Editor
Ph: 770-777-0058
[email protected]
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