our Marketing Booklet

02
GROWTH
Seismic Developments
There is no present. Everything is in motion.
Whereas 50 years ago success and failure were
determined by newspaper ads, they now rest on
high-end animated productions and perfectly
staged 3D visualizations.
34% p.a. Market Growth
The market for visualizations is booming, and has been for
years. This has been caused by drastically shortened product
life cycles, and, consequently, significantly more rapid
development times.
The first priority for the survival of highly innovative
companies has been the speed in which they were able to
test prototypes prior to their completion and bring products
to market. Gradually, this has become the dominant strategy.
Desoto Adventurer
Ad 1960
The background of this
5-decade-old brochure
suggests to it’s viewer
that the Desoto is the
perfect car for the young,
successful man.
2015
2010
source: technavio insights
market value
2000
2005
03
CHALLENGE
Turn Opportunities into Strengths
First impressions matter
The effort which must be expended in order to develop and
bring a product to market the traditional way is enormous.
The cost of planning, design, and assembly alone of some
products makes up a full third of the cost of production.
However, there are new ways to cut down on these immense
time and budget costs. Thanks to RenderThat’s innovative
process structure, highly specialized 3D artists can be
employed, even on short notice, to render these problems a
thing of the past.
Highly specialized 3D artists anytime
Manageable and predictable cost and time horizons
Innovative processes
04
SERVICES-PORTFOLIO
Processes in New Dimensions.
Images
Perfectly staged, highquality 2D and 3D
product visualizations,
virtual prototyping, and
first-class illustrations.
Videos
Concept and organization
of animations, explainer
videos or film, and television
productions from idea to
completion.
Post-Production
Guidance and supervision
of image and video post
processing in order to
finalize the personality of
the production.
From concept to completion
Professional project management and support
Excellent 2D and 3D productions
05
SERVICES-PORTFOLIO
Competitive Advantage
Freelancers
Local Agencies
RenderThat
High-End-Production
Security
Speed-To-Market
Quality Management
Range of Services
Scalability
High Volumes
Price-Performance
Technology
Internationality
innovative technology
global business structures
maximum scalability
06
UNBEATABLE ARGUMENT
Rethinking Customer Benefits
Range of Services
The best designer anywhere in the world for
each project, whether it’s images, video, or post
production.
Quality Management
Professional quality management at all times, and
in all stages of the process along with rigorous,
company-wide standards.
1
Scalability
Success across all dimensions, from small individual
orders up to global marketing campaigns.
€
€
€
Price Performance
The unity of price and excellent performance
is achieved through new business models, lean
processes, and a globally positioned company
structure.
Technology
Customers as well as designers benefit from
proprietary, innovative, front-end developments and
state of the art process technologies which provide
security and efficiency throughout the whole process.
The world is your stage.
Present your products: display them in fantastic
environments; always perfectly staged.
Every scene, every moment becomes a trademark
which your customers will forever remember.
Breathtaking, down to the last detail.
Quality is not a variable, it is a currency.
It’s imperative to the success of a campaign; it’s
woven into every nuance, every fiber, and every
facet of a visualization.
Because you feel it.
Emotions rely on the illusion of reality, and only
illustrations of the highest level of detail are able to
replicate the natural and familiar experience of living
and feeling.
10
TEACHING AND LEARNING
Innovations through Innovators
First Movers become Partners
Because innovators rely on innovative companies
and concepts, RenderThat has completed projects
for industries whose goal it is to creatively and
sustainably use the steadily-growing efficiency
requirements as a driver for development.
30%
renewable energy
20%
real estate / architecture
15%
production industry
12%
engineering
8%
marketing
public
sector
4%
other industries
11%
11
RENDERTHAT
The One for More
The One for More
A single team which delivers the perfect result
for any project, on any timeframe, and virtually
any budget. Quality, customer satisfaction, as
well as process security combined with personal,
competent service around the clock. Guaranteed.
Core
Team
Core Team
Gold Talents
50+
Talents
Your personal contact
person and team made
up of experts in project
management, marketing,
and sales to ensure the
success of every project.
Gold Talents
Only the best designers
become Gold Talents.
They’re individually selected
specialists known for superb
quality who already have a
high level of experience.
Talents
An extensive portfolio of
creative and experienced
3D designers who complete
the most demanding
projects on a daily basis
around the world.
1000+
Perfect results for every project
Competent service around the clock
Selected specialists and experts
12
RENDERTHAT
The One for More
More Security
More Experience
More Integration
More Efficiency
RenderThat - The One for More
The highest confidentiality and process security
Innovative technology portfolios
Hundreds of specialists worldwide
13
MORE SECURTIY
Because Safety Matters
More Security
The NDA is just the first link in a chain of security
measures. RenderThat then guarantees professional
process coordination between the project
management and your personally selected Gold
Talents in combination with strictly defined access
rights to all data during the entire process flow, as
well as highly secured organization, data protection,
and privacy.
Your Company
NDA
+
Core Team
QM & Process Reliability
Optimized Project Management
+
Gold Talents
Selected & verified
Designers
Professional Project Coordination
Strictly defined access rights for all parties
Security in organization, data protection, and process
14
MORE EXPERIENCE
Globally Networked
Experience as 3D Professionals
1-3 years
37%
More Experience
When hundreds of specialists who have completed
many successful projects come together under
one agency structure, each client is able to take
advantage of decades of valuable experience in
best practices, workarounds, and an unbeatable
service portfolio.
10+ years
27%
4-9 years
32%
81%
RenderThat Global Network
Modelling
Autodesk 3DS
43%
Maxon Cinema 4D
USA
12%
7%
Germany
41%
5%
4%
Netherlands
UK
Italy
Brazil
Asia
41%
Sketchup
24%
Blender
22%
McNeel Rhino3D
Autodesk Maya
16%
14%
Renderer
vRay
61%
Maxwell
6%
4%
9%
Cineman
Corona
Post-Production
Adobe Photoshop
Adobe After Effects
Gimp
6%
71%
45%
15
MORE INTEGRATION
Innovation meets state-of-the-art
More Integration
RenderThat develops and integrates their own
innovative online tools to optimize their services.
These proprietary tools are interwoven with clients’
preferred tools in order to create an efficient
workflow.
Digital Workflow
Outstanding processes
for a first class digital
workflow and highly
efficient project
management.
File Sharing: sharepa
RenderThat developed
sharepa.com, an
innovative file sharing
solution for companies
and designers.
Review & Approval
A new approval and
verification system specially
designed, developed,
and integrated into
RenderThat.
sharepa
Integration of all process tools
Excellent digital workflow structures
Innovative file sharing solutions
16
MORE EFFICIENCY
For the ultimate creativity and efficiency
More Efficiency
We work on 24 hours a day, 7 days a week to tailore
to each individual project to the respective customer.
No process stands still. This is possible because we
have different design and project management teams
around the world in all time zones.
The comprehensive business support which
RenderThat gives to its 3D artists results in the
highest level of creative power, taking priority over
project management, marketing, and acquisitions.
This allows RenderThat designers to focus their
efforts on what really matters; world-class project
implementation for their customers.
Mon
25%
Tue
20%
Wed
20%
acquisition
client care
acquisition
20%
35%
conference
client
appointment
15%
Thur
Fri
20%
35%
social media
65%
55%
creative work
45%
creative work
50%
creative work
20%
social media
20%
15%
accounting
marketing
client
appointment
creative work
Sun
15%
30%
acquisition
project
management
project
management
Sat
65%
creative work
25%
project
management
60%
creative work
45%
creative work
17
HOW IT WORKS
Project Management
YOUR PROJECT
How It Works
Each client is given their own contact partner who
gives them their full attention from the outset. They
coordinate a dynamic team consisting of Gold
Talent designers as well as a backup design team.
The product is checked from there on out by
the project management team for quality and
compliance before being forwarded to the client.
This reduces redundancy and guarantees the quality
of the final product.
Project
Management
Final Product
Designer
Designer
Backup
Designer
Backup
Designer
Backup
Designer
Your personal contact partner from the start
A holistic approach to organization
Dynamic Gold Talent teams
18
THE PERFECT PARTNER
RenderThat
Future Innovation:
RenderThat
All levels of specialists, around the clock, worldwide,
and for every project.
-- That’s RenderThat
1
Best-in-Class
The best rendering specialists from around the
world allow RenderThat to set the standard for the
whole industry.
24 / 7
We work 24 hours a day, 7 days a week to bring our
clients the best possible service, specifically tailored
to any project.
Scalability
Our global network guarantees your success across
any dimension, from small business orders to global
marketing campaigns. We’re able to produce the
most complex projects in the highest quality even
on short notice.
Security
We offer maximum security through NDAs, verified
Gold Talents, and strict data access rights, as well
as process security thanks to professional project
coordination, lean processes, and personal support.
RenderThat GmbH & Co. KG
Boxgraben 49
52064 Aachen
Germany
www.renderthat.com
[email protected]
Managing Director of RenderThat Verwaltungs-GmbH:
Patrick Pack, David Wischniewski