- Palm Beach Rox

CELEBRITY LIFESTYLE
SEE IT, LIVE IT, BUY IT!
Today’s culture is obsessed with luxury, trends, celebrities,
travel and living life to the fullest. People want to know EVERYTHING about the rich and famous. How do they stay fit?
What are they wearing? What is their favorite restaurant?
Food? City? Hotel? Nightclub? Vacation Spot? People aspire
to look like celebrities, dress like them, live like them. Simply
put, living vicariously sells!
High fashion and celebrity culture influence our daily lives.
The luxury lifestyle is what most of our audience aspire to
achieve. One only has to look at the latest brand names to
see how invasive the celebrity lifestyle has become. From Kim
Kardashian to Donald Trump to Jessica Simpson at Macy’s,
obtaining a piece of the “lux-life” has never been more prevalent or sought after. Where can you see it all? Palm Beach
Rox!
Palm Beach Rox is your ticket to the VMA, MTV and CMA
award shows, your guide to celebrity, wealth, fame and the
world’s trendiest lifestyles brought to you in dazzling HD. Rox
is the personification of todays’ celebrity culture. The latest
fashions, the finest restaurants, the hippest clubs, the hottest
destinations, the latest arts and entertainment, and the most
beautiful and successful people around the world, all packaged into the most dynamic, culture intensive, celebrity driven
initiative on television, in designer magazines or on the Web
today.
Whatever interests you about celebrity lifestyle and culture,
Palm Beach Rox and now RoxWorld.TV deliver it to you wherever you are, whenever you want via the most robust, cutting
edge entertainment network available over the Internet.
Travel the world with Rox to find your perfect get-a-way. Then
dress it up with the finest resort wear. Whatever you seek?
Palm Beach Rox has it. Diddy’s new fashion line? Watch it,
love it, click it – it’s yours! Whether it’s Donald Trump’s latest
book or Louis Vuitton’s latest watches, not only will you see it
here first, you’ll now be able to buy it – Right Here! Right
Now!—On RoxWorld.TV, Where Celebrities Come to Shop.
Palm Beach Rox and RoxWorld.TV.
We
We deliver
deliver the
the 411
411 like
like nobody
nobody else.
else.
Rox speaks to Jon Walsh, host of “America’s Most Wanted”
Your VIP pass to today’s
CELEBRITY Culture
Roxanna Cella, the host of Palm Beach Rox, is
excitement personified. She’s the world’s personal
tour guide to luxury living and “Palm Beach”
glamour. Rox not only covers the luxurious Palm
Beach Lifestyle, she lives it! She can do what very
few can – travel seamlessly into any world she
wants.
From A-list celebrities and industry tycoons to
hip-hop performers and movie stars – Rox knows
them, interviews them and is respected and loved
by all of them. She’s the face of Palm Beach
culture and has earned unprecedented access to
people and places thought to be unattainable.
The latest lifestyle trends, hottest fashions, newest
high-tech toys, cars, yachts, airplanes – all are there for you on Palm Beach Rox. Whether it’s up-to-the-minute news
on green living, the latest celebrity exercise craze or diet, the latest designer shoes, luxury cars, motorcycles, new chic
interior designers, or just a cool way to have fun, Palm Beach Rox has it all. Our show offers programming that feeds
your aspirations in the most exciting, entertaining and informative way ever seen on TV or the Web. Where else can
you find exclusive video of equestrian life with Ralph Lauren’s hottest model. In other words, Rox is your personal
connection to the who, what and where of the luxury/celebrity life style.
Donald Trump
Stevie Van Zandt
Tavern on the Green
Scott Jacobs
Alabama - Randy Owens
Walter Latham & Diddy
Clarence Clemons,
Nico McBrain, & Don King
Joanna Krupa
The Trend: “Infotainment”
Palm Beach Rox delivers an entertainment experience unlike any other. Some television shows
provide 30 minutes of information that is dull at best. Other shows entertain in a mindless fashion.
Palm Beach Rox goes beyond the norm to bring viewers the best of Palm Beach and the world in
both an informational and entertaining format that keeps viewers everywhere up to date and on the
edge of their seats. Not only do we bring you the hottest people in the coolest places, the most
extreme things to do, see, feel and wear, but also we educate and inform our viewers on everything
there is to know about celebrity lifestyle from the celebrities and experts themselves. Watch Rox cook
with the greatest stars, experience the kitchens on huge yachts. Rox does it all. We call it, “Infotainment,” and it’s the
future of TV!
Get what they wear.
Go where they go.
Watch what they’re on!
Watch the rich and famous as they share what’s hot!
We Sell Celebrity
Michael Kors just launched his new fragrance called “Palm Beach.” Diddy just announced a new beverage line. Tory Burch is premiering her fall fashion line. Charlize Theron is wearing the latest Breitling
watch. Want to see them? Want to get them? Palm Beach Rox, and now RoxWorld.TV, each brings these
new styles and more directly to you via your preferred form of media.
Our society is intrigued by celebrities and everything that surrounds
them. Simply put – celebrity sells!
Regardless of where you are, we all aspire to the celebrity lifestyle.
One need only look at the latest brands at retail chains to see how
sweeping the celebrity/luxury lifestyle has become. Now, through
RoxWorld.TV, celebrity products are now within everyone’s reach.
To the uninitiated, the opportunity to get information on the latest
celebrity-driven trends is confusing at best. Traditional celebrity trend
websites offer gossip, unflattering video and ambush pictures in a
mindless, invasive, paparazzi fashion. There are countless online
discount sites that offer celebrity and high-end brands. But are those
sites for real? Are they the latest styles or outdated fashions? Can
users trust these websites?
RoxWorld.TV offers something
unique – a global Internet network
that delivers celebrity facts and
trends from the celebrities themselves. Fans everywhere will have
an insider’s look at the celebrity
lifestyle, and will have much more
that cannot be found anywhere
else—the opportunity to own a
piece of that lifestyle. And, the
network’s multi-channel concept
makes obtaining what the individual user wants available
through a simple click of a mouse.
RoxWorld.TV -- the one
place, the ONLY place,
which has it all!
ROXWORLD.TV - Live Like a Celebrity... ...or just shop like one!
The NETWORK
The First Multi-Channel Network...
The RoxWorld.TV site is a Network. It is divided into Channels in order to organize thousands of hours of content. The
Network concept allows easy navigation, turning a complex array of videos, celebrities, products and e-commerce into an
enjoyable user friendly experience.
As the following pages explain and illustrate, RoxWorld.TV is starting out with six channels. Additional channels are in the
preparatory phase and will be added throughout the year. Each new addition will follow the same format—Palm Beach
Rox videos with a heavy dose of celebrity participants. For example, the soon to come Equestrian Channel will feature the
elite stars of the Polo world, Nacho Figueroa and Nick Roldan, actor Tommy Lee Jones and his wife Dawn who own a polo
team called San Saba, John Walsh of America’s Most Wanted who is a fine polo player in his own right, and the always
crowded Show Jumping area which hosts more celebrity names than can be mentioned here (Bruce Springsteen, Glen
Close, Lou Dobbs, Madonna, etc.). In addition, well known retailer Polo Gear is likely to be a major sponsor on the
Equestrian Channel. The Golf Channel is also in the pipeline. It will adhere to the same celebrity-heavy format and will
feature upscale golf communities all over the world. A Pet Channel emphasizing celebrity pets and other channels are
planned as well.
Seamless navigation through all the channels combined with constant updates by Rox permits the user to follow a favorite
celebrity with simple clicks of a mouse. Go to the Style Channel and see what that celebrity is wearing; or see what Rox
has chosen for our users as a personal shopper; or discover where celebrities go to shop or choose for vacation spots.
Click over to the Destinations Channel and find out where to wear all those new “in” clothes, choose among airlines,
cruises, hotels, restaurants, resorts, spas, or even discover how to charter a 100 foot or longer luxury yacht with crew from
Camper & Nicholsons, the industry leader since 1782. RoxWorld.TV will even have exclusive information to enable users
to obtain the best seats for a Bruce Springsteen and the E Street Band or Bon Jovi concert.
Become a member of RoxWorld’s VIP Affinity Club and all of this is available right now or will be in the near future. But all
this is just the beginning of the “Roxalicious Experience.” Much more is soon to come!!!
The LINE-UP
COMING SOON
S
LEBRITY PET
CE
Channel
Channel
PETS
PETS
The CHANNELS...
Arts and Entertainment
This channel will provide the 411 on actors, musicians, dancers, artists, and so forth. A good
example is Scott Jacobs’ exquisite works as the exclusive artist for Harley Davidson Motorcycles and the Marilyn Monroe estate. But on RoxWorld.TV, experience much more, like the
work of Alexandre Renoir, the great-grandson of the original Pierre-Auguste Renoir, or some
big celebrities with other talents.
•
•
•
•
Paul Sorvino of The Godfather is a world renowned sculptor.
Bon Jovi drummer Tico Torres exhibits and sells incredible oil paintings.
Sylvester Stallone is just as gifted with a paintbrush as he is on screen.
Michael Israel, a world renowned portraitist, often completes a painting in front
of an audience for charity or entertainment purposes.
• Pierce Brosnan of 007 and Remington Steele fame is a gifted painter.
• Susan Lucci of soap opera fame is an accomplished vocal artist.
• Federico Costelluccio, the hit-man of The Sopranos, is perhaps a better painter.
And speaking of The Sopranos, discover all the talents of Little Steven Van Zandt (Consigliore
Silvio Dante) from the E-Street Band to his Underground Garage. It’s all here on the RoxWorld
Arts and Entertainment Channel.
Beauty and Wellness
Learn about exercise programs, nutritional products and other secrets of the celebrities’
constant search for good health, beauty and the keys to staying young and fit. Watch Rox
interview Susan Lucci and discover her skin secrets. Visit with the former president of the
American Academy of Cosmetic Surgery, Dr. Douglas Dedo, see his famed Palm Beach
Institute of Cosmetic Surgery and learn about the newest procedures for creating that “perfect
look.” Get to know spas from around the world that renew a person’s mind, body and spirit
such as the enormous Lapis Spa at Miami Beach’s famed Fontainbleu Hotel. Understand how
the right spa and treatments uplift spiritual well-being. Get acquainted with the Babor Institut
and its exclusive skin care lines for men and women. Explore the benefits of Zerosmoke, a
holistic approach for smoking cessation. Look great and feel great by spending some time
right here--on the Beauty and Wellness Channel.
The CHANNELS...
Cooking with Rox
Want to learn about the simplest dishes? Or the intricacies of gourmet delicacies? Rox will
cook them on this channel. Want recipes? Rox has them. Want to experience some of the
finest restaurant kitchens? Rox has worked in them, cooked with their chefs, and interviewed their owners. Visit the famed (but temporarily closed) Tavern on the Green on New
York’s Central Park. Hear from the original Iron Chef Masaharu Morimoto and watch Rox
cook with him at his New York restaurant. Visit the kitchens and chefs on luxury yachts from
Camper & Nicholsons. Accompany Rox into her gourmet kitchen at home and learn to
prepare the finest foods. The RoxWorld audience can savor (almost) the heavenly aromas
as they waft through the computer screen. But beware: Cooking with Rox can be habitforming and may be dangerous to the waistline!
Destinations
As the Destinations Channel ramps up, discover the most fashionable resorts and hotels
such as the Bentley Hilton on South Beach in Miami or the Beverly Wilshire in Los Angeles.
For longer stays, experience the ease and luxury of Oakwood Property’s Residential Hotels
all over the world which cater to the needs of the corporate executive or vacationing family.
Join Rox on fabulous ships from cruise lines such as Royal Caribbean or Princess. Our VIP
Affinity Club members will be able to enjoy special travel packages on the high seas or for
the greatest ski slopes and visit locations as diverse as China, Palm Beach, Caribbean and
Mediterranean Islands, South Beach, the French or Italian Riviera, or anywhere else
around the globe. RoxWorld.TV will continue to select the finest travel accommodations
available for its members—like chartering one of Camper & Nicholsons’ magnificent
yachts for the ultimate in the luxury lifestyle. See it all and do it all on “Destination
RoxWorld.”
The CHANNELS...
Philanthropy
RoxWorld supports many charities. The Philanthropy Channel covers events like the Angel Ball
of the American Cancer Society or those sponsored by the American Heart Association.
Perhaps more important, Rox feels a need to also give exposure to smallercharities in need of
awareness for worthwhile causes such as environmental improvement, childhood illnesses and
foster care. But the RoxWorld Philanthropy Channel digs deeper. It gives air time and accepts
donations only for those charities where the money is earmarked for the cause itself and not
for the benefit of non-profit executives. Every dollar donated to a charity on the Philanthropy
Channel goes directly to that charity. RoxWorld does not make one dime. Also, a percentage
of every dollar earned on the RoxWorld Network will be donated to these very same worthwhile causes. Here are a few of the charities that have passed Rox’sstringent requirements:
• Sir Richard Branson’s Orbis Institute, the flying eye hospital.
• Russell Simmons’ Art for Life.
• The Unicorn Children’s Foundation.
In the end, RoxWorld’s Philanthropy Channel serves the greatest cause of all, or as Rox
says, “You can impact the world.”
Style
Rox knows style like few others. She used to be one of the top jeans models in New York,
perhaps the world. Rox’s face and perfect figure made her THE model for “10 Jeans.” She
appeared in national campaigns for Sergio Valente and Jordache Jeans. Also, Rox had a Fifth
Avenue showroom for her “Street Talk” line of graffiti inspired urban wear, a high end accessory line called “Roxanna Creations,” plus, in Florida, she owned, designed and produced
“South Beach Swimwear.”
With this history, each RoxWorld.TV user now has a personal shopper, a style and fashion
guide to the stars. Watch Rox as she interviews the world’s top designers at fashion shows or
fashion weeks from New York, Miami, Paris and Milan or see them in their own design
studios. Follow all the trends and hot new items from Beyoncé to Jessica Simpson with her fashion lines, her handbags and other accessories. Or visit with Rox as she interviews the elite of
the fashion world: Salvatore Ferragamo, the Hermes family of Paris, etc., and then RoxWorld
users can buy a pair of Ferragamo boots or a Hermes scarf or handbag right on the site.
Whatever the RoxWorld.TV audience might want to see or purchase in the fashion world, it
will be available for purchase on the Style Channel. And soon to come, Rox’s own product
lines which likely will reset the bar for haute couture and trendiness.
9
Coming Soon...
Equestrian
Channel
This will be the first new channel to launch on RoxWorld.TV. The equine world and the “horsey”
crowd encompass numerous disciplines. The Equestrian Channel will explore them all: from
lavish Polo fields awash in A-List celebrities to the most basic Western riding and rodeos populated by the country music set to Rox feeding and nuzzling grazing horses (and get ready for
some laughs). Also, the Channel will delve into important issues to horsemen such as Horse
Abuse and the Fate of Wild Horses.
With all its exciting spills, chills and scoring plays, Polo has become Rox’s favorite sport.
She calls it a combination of ice hockey and football on horseback. Rox’s love extends to the
horse show world—the hunters, jumpers and dressage horses with their quaint costumes, royal
bearing and regal gaits. The Equestrian Channel will yield behind the scenes looks at this star
studded arena together with glimpses into the high and mighty personages of thoroughbred
racing, including insights into breeding farms and yearling auctions.
RoxWorld’s partners on the channel will include former Olympian and Olympic Judge Mason
Phelps, Jr. One of the most respected names in the equestrian community, Mason is the founder
and chairman of Phelps Media Group, Inc., America’s leading equestrian public relations firm.
Other partners include polo player Gary Fellers and FEI dressage rider Jeannette Sassoon,
owners and founders of world renowned Polo Gear. Polo Gear’s boots, polo equipment, clothing lines and accessories will be featured on RoxWorld along with specialty creations designed
by Rox and Jeannette. This unparalleled combination will make RoxWorld’s Equestrian
Channel a “must watch” for all horse lovers.
ROXWORLD E-MAGAZINE
MAY 2011
FASHION WEEKS
AROUND THE WORLD
MIAMI
MADRID
ONE OF A KIND SHOES
KOBI LEVI
Coming to a Computer Near You...
ROX’S NEW ROLE IN AN ANIMATED
MOVIE & ONLINE GAME
THE VIP AFFINITY CLUB
We go far beyond traditional television and Websites by offering our
members an exclusive VIP Affinity Program.
For a small membership fee, this electrifying program allows members access to private events, exclusive trend information, exclusive
products, signature services, and much more. As an added bonus,
VIP Affinity Club members will enjoy significant discounts directly
from our network, especially from our Premiere Partners offering of
the finest in art, culture and celebrity products. Plus, in a
RoxWorld.TV scintillating first, VIP Affinity Club members will receive
a RoxWorld Affinity Card. Using these lifestyle cards, members can
purchase goods from a worldwide selection of services from a
specially selected artists, designers, vacation destinations, concert
venues, and VIP parties plus other events not available anywhere
else. And these are just a few of the perks available to members.
Much more is to come!!!
The Ultimate in Convergence - - TV, Radio,
Digital Media, Mobile Applications,
E-Magazines and E-Commerce!
WHERE CELEBRITIES COME TO SHOP
GENERAL INFORMATION:
ADDITIONAL INFORMATION:
MAILING ADDRESS:
TEL: 561.776.0277
FAX: 561.776.8882
[email protected]
[email protected]
ROXWORLD.TV, a division of
PALM BEACH ROX, INC.
Daniel Cella
[email protected]
PALM BEACH ROX, INC.
11000 Prosperity Farms Road
Suite 302
Palm Beach Gardens, FL 33410
WHERE CELEBRITIES COME TO SHOP