Deck

GEN ART X MONDRIAN
SUMMER SCREENING SERIES
PA R T N E R S H I P O P P O R T U N I T I E S | 2 0 1 6
THE MANTRA
Our mission is to nurture the most
promising fresh faces and inspire
future generations of artists.
3.
WHAT IS GEN ART?
In the mid 90s, a group of kids in NYC threw a coveted party that both artists and Wall Street
professionals alike attended - art was bought, contacts were made, and a generation of hipsters emerged.
For 20 years, Gen Art has been at the forefront of experiential programming in partnership with some of
the world’s biggest brands.
Gen Art has evolved into an organization focused on launching the next generation of artists,
activating immersive programs across digital, runway and live events to spur organic reach for clients.
3.
INSIGHT
G E N A R T ’ S PA S T F I L M E V E N T S
GEN ART is looking back on 20 years of experience producing
film screenings and red carpet premieres.
Below lists the diverse selection of movies we’ve screened
in the past, notable talent we’ve worked with and top name
brands whose sponsorship ensured eclectic and engaging
film events.
MOVIES
TALENT
SPONSORS
• Little Miss Sunshine
• Crash
• Juno
• The Illusionist
• Slumdog Millionaire
• Up in The Air
• Hit & Run
• The Ex
• 28 Days Later
• Fanboy
• Sliding Doors
• Napoleon Dynamite
• Super Troopers
• Kissing Jessica Stein
• Sidewalks of New
York
• Hustle & Flow
• Waitress
• 500 Days of Summer
• Youth in Revolt
• Jessica Biel
• Adrian Grenier
• Adrien Brody
• Jennifer Lawrence
• Rooney Mara
• Alec Baldwin
• Paul Rudd
• Zooey Deschanel
• Amy Adams
• Keanu Reeves
• Maggie Gyllenhaal
• Kevin Bacon
• Zoe Saldana
• Kristen Bell
• Colin Farrell
• Charlize Theron
• William H Macy
• Kerry Washington
• Chris Noth
• Jamie King
• Ciroc
• Brancott Estate
• Acura
• Disaronno
• W Hotels
• American Express
• 7 For All Mankind
• Delta Airlines
• Kenneth Cole
• St. Ives
• Deisel
• French Connection
• Neutrogena
• Canon
• Don Julio
4.
THE EVENT
Gen Art and the Mondrian Hotel are celebrating their 20th anniversaries this summer with an innovative
poolside screening series.
The 20 week program will feature 20 independent films from the past 20 years, along with select soon-to-be
released films - all curated by Gen Art.
Each film screening will be followed by an after-party with talent from the film (such as, the director, screen
writer or actors) who will provide their exclusive behind-the-scenes experience on the making of the film.
When | one night a week beginning in May and ending in October 2016
Where | Poolside at Mondrian Hotel | Los Angeles, CA
Who | Gen Art + Mondrian
150+ guests including industry influencers, VIP’s, bloggers and Gen Art’s coveted consumer audience
5.
OPPORTUNITIES FOR YOUR BRAND
1. Your Brand - Your Movie
2. All You Can Screen
• Option to partner with Gen Art + Mondrian for
• Option to partner with Gen Art + Mondrian for
one night (one screening) that is a fit for your
the entire screening series, incorporation your
brand
brand throughout
• Inclusion on all marketing materials, social
• Inclusion on all marketing materials, social me-
media and onsite branding for the night of the
dia strategy and onsite branding throughout
screening
the entire series
• VIP tickets to the partnered screening for
• VIP tickets to the entire series for 4 brand rep-
4 brand representatives
resentatives
• Custom branding/activation for your brand
• Custom branding/activation(s) for your brand
during the night of the partnered screening
throughout the entire series - option to have
different activations for different screenings
Please note: opportunity can be extended to
sponsor more than one film dedicated to your brand
(eg. all fashion movies)
6.
WE’RE HERE FOR YOU
“Gen Art, a breeding ground for young talent in arts and entertainment.”
- Forbes
“Sponsors love Gen Art, because the audiences they court – young, urban, hipsters...
is an advertiser’s dream.” - IndieWire
As questions arise, our team would love to discuss further with you.
Please connect with Ian Gerard
via email at [email protected]
7.
THANK YOU!